November 2008 $2.

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FUTURE CEO STARS

In This Issue
Extreme Social Entrepreneur
J.T. Robertson
 COMING THIS FALL

Johnny Money Online Game Introduce your students

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 November 2008

Celebrating Future CEO Stars!

The Consortium for Entrepreneurship Education has been providing leadership for
In This Issue… over 25 years. Our primary focus has been assisting instructors, which has been
quite successful, but we still felt something was missing…and that something was
direct communication with the students.
5 My “Master” Plan
NFTE, Inc. Knowing that “experience is the best teacher”, we decided that who better to com-
municate with potential young entrepreneurs than young entrepreneurs themselves!
7 Rising Stars in Ohio Thus, Future CEO Stars was born.
Ohio Dept. of Education Future CEO Stars is a monthly publication that features successful young
entrepreneurs from Consortium member organizations…designed to generate the
8 Extreme Social Entrepreneur entrepreneurial mind-set!
NY REAL Each issue has feature articles dedicated to stories written by students that tell
the secrets of their entrepreneurial success. Our hope is that this magazine will
11 Change Today..... motivate, educate, and stimulate young people to follow their examples and chase
University of Florida their own dream.

Founder of National Entrepreneurship

13 Kaileigh Kirton
National Museum of Education
14 Incubating Success
Réseau des CJE du Québec
17 Ask GoVenture
Media Spark
19 The Fab Five
NCEE
20 Entrepreneurial Edge
Il Institute for Entrepreneurship Ed
21 What Did You “REALLY” Say?
23 Marketplace Talent Search
Marketplace for Kids
Week, the Consortium for Entrepre-
neurship Education is a non-profit
collaborative representing 100+
member organizations from national,
state and local levels. Together we
represent over 40,000 teachers and
more than two million students.
Our common bond is the philosophy
that “to be successful in the emer-
gence of a new global marketplace,
entrepreneurship education should be
a critical component of the overall
education experience as a lifelong
learning process.”
We invite readers to meet the
Consortium members at:
www.entre-ed.org/_contact
Learn about the Young Inventors Hub
at:
www.younginventorshub.com
To Subscribe go to
www.futureceostars.com
Published by The Consortium for
Entrepreneurship Education
1601 W Fifth Ave. #199
Columbus, OH 43212
www.entre-ed.org
mashmore@entre-ed.org
Publisher: Dr. Cathy Ashmore
Editor: Michael Ashmore
Graphic Design: SPLASH Designs
Publishing Advisors:
Soorena Salari, Young Inventors Hub
Al Abney, Consortium Advisory Council
Annual Subscription Available - $25.00
Contact: mashmore@entre-ed.org

24 Minna Made It! Join us!

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27 Our Spnsors
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My “Master” Plan
By Evan Kaufman
I recently turned eighteen and I run
my own company, have dozens of
clients, tens of thousands of dollars
in revenue, two part-time employees,
compete in varsity athletics, hang out
with friends, and am looking forward
to college. This is exactly the life I
dreamed of. Hello, my name is Evan
Kaufman owner of GrassMasters, LLC,
a lawn care and landscaping business
operating in Newton and Wichita
Kansas. I am a senior in high school and
am enrolled in the Young Entrepreneurs
of Kansas course, a licensed partner of
The National Foundation for Teaching
Entrepreneurship. In an area full of
competition and an economy on the
brink of depression, my company
continues to expand. This has been a
result of the ability to keep my business
“Reliable, Affordable and Personal.”
When I was 12 years old I got the idea
that many 12 year olds have…make
lots of money and be what you want
to be. Being 12, I could not apply for a
job and even if I could, the pay would
be minimal. I quickly figured out that
this wasn’t going to get me where I
wanted to be. I always loved the idea
of creating a product and selling it to
make money and connections. One
Saturday morning it hit me. I found
the way to make good money at a
young age. It took a few minutes, but
once agreed I had sealed my first deal
to mow a yard; $15 per week to cut my
dad’s lawn.
In the fall of 2006 I got really serious
about my business. I used some of
Future CEO Stars November 2008
my savings and “collected” donated
lawnmowers from my family to get
started on my own. I have added
over 20 different residential lawn
maintenance jobs, several routine
business contracts with construction
companies, nailed a subcontracting job
with one of the largest HUD foreclosed
home companies in the U.S. and have
landscaped homes all over my town.
With some of my profits I purchased
more equipment for the business, and
I was also able to invest the rest of my
profits in stocks and savings in order to
increase my capital outlay.
In 2007 I registered my company as
an LLC and gave it a proffesional look.
First I designed a logo then purchased
shirts, business cards, and signs. In my
business, to be professional you have to
look the part.
During this past summer I was
approved for a $7,000 business loan,
thanks to the presentation and business
plan that I created through the YEK/
NFTE program. The investment
went towards the purchase of a 2008
Commercial Hustler Z mower. This
has allowed my company to increase
productivity by over 80% and offer a
better cut than the competition. Now I
have re-vamped my plan to show future
expansion into a much larger loan that
will allow my company to further its
reach in the landscaping sector. All
of my business purchases have been
done through local suppliers to help
support the community and re-invest
in the community. I have been able to
increase sales by going door-to-door
and offering consultations, something
that no other lawn company does in
town. This has allowed me to gain
many new clients. I’ve also set up a
website, www.grassmastersks.com.
The best part about owning by own
company is that there is a direct
connection between how hard I work
and what I get out of it. If you work
hard in my industry you can easily
make five to six times the money you
could make elsewhere at my age. There
is also a networking aspect that can’t be
experienced in the classroom. You have
to get out there and get your feet wet.
The entrepreneurial and YEK/NFTE
opportunities that I have gained have
been vital in giving me the skills needed
to get out there and work.
Since starting my own business I have
learned that to succeed it helps to step
out of your comfort zone once in a
while. Instead of just talking about
what you are “going” to do, or what
you “might” do, you need to get out
there and do it! Put your plans into
action. It is also good to treat your
customers like family. Paying attention
to what they want will lead you further
than you ever imagined.
5
 RISING STARS IN OHIO
By Erica Heyside
I ’m Erica Heyside. My partner, Flo Brett and I are both
from England and have created the Effective Leadership
Academy. We are busy developing future leaders with middle
and high school students by helping them identify and fulfill
their dreams and goals. Students also recognize the importance
of creating a well-balanced life while nurturing an innate self-
belief to take personal responsibility for their decisions and
actions.
Being the best leader you can be starts with really looking
inside and recognizing who you truly are, what your attitudes
are and how you can grow and develop. We give students the
opportunity to participate in our Rising Stars Program so they
can really shine with experience and confidence.
This innovative ten week program has already had a profound
impact on 38 seniors at Beachwood High School who recently
graduated from the Program.
Head of Marketing Studies Greg Perry is greatly impressed
with the outcomes of Rising Stars that his students attended
for 1-½ hours each week.
“Throughout the sessions I watched my students evolve in front
of me. It impacted their self-esteem and confidence, leadership
skills, goal setting abilities, time management and networking
skills. It also affected their project management strategies and
professionalism.”
He went on to say “Business and industry is demanding that its
workforce has these skills but where and when do students learn
them? I believe these students have a competitive advantage
that applies to their future educational and professional
opportunities. The Rising Stars curriculum is essential”.
Future CEO Stars November 2008
So impressed is Perry that he and his colleague Jean Getz now
have another forty students participating in the Program.
Seniors are not the only students developing these self-leadership
skills. 7th and 8th graders at St Dominic School in Shaker
Heights, Ohio have experienced the Rising Stars Program
and it has not only altered their attitudes in the classroom but
also at home and in the community. “These students are more
confident, stand up straighter, smile more and communicate
better,” says Principal Kathy Cherney. “Numerous parents
have shared their approval of the program outcomes with me.
They say they have seen such an impressive change in their
children. The skills which they have developed will be of huge
value for each of them throughout their lives”.
Based in Shaker Heights, The Effective Leadership Academy
is a non-profit company which Brett and Heyside launched
together as their mutual passion for harnessing the potential of
young people has grown. Both being parents of teenagers, they
recognize the value of bringing today’s youth into society and the
workforce as healthy, productive contributors.
“I get so much personal satisfaction from guiding these
wonderful young people as they literally blossom in front of
me” says Flo Brett. “It is a privilege to inspire them to achieve
their full potential. Many parents tell us that they wish they
had encountered such a Program as Rising Stars when they
were in school. It’s truly a lesson for life”.
Programs are tailored to each individual
schools needs. Further information
can be found by contacting :
The Effective Leadership Academy
flo@effectiveleadershipacademy.com
216 543 2367
erica@effectiveleadershipacademy.com
216 543 6294
7
EXTREME
SOCIAL
ENTREPRENEUR
By Kip Doyle
Photographs by Matt Williamson
J on Thomas (J.T.) Robertson, a 12-year-old boy
from Cuba, New York has garnered national at-
tention several times for his highly effective social
projects. For the past several years, he has helped
celebrate Make A Difference Day in very unique
ways. Through several can collecting and recycling
campaigns, he has helped fund trips on the historic
Arcade and Attica Railroad in Arcade, NY. J.T.’s ef-
forts enable hundreds of chronically ill and disadvan-
taged children and their parents to ride the rails on
the Make a Difference Day Express! J.T. was honored
on the April 2007 cover of USA Weekend magazine
for collecting over 14,000 cans and using the return
deposit to take a group of 84 disadvantaged children,
who otherwise couldn’t afford to ride, on the Make a
Difference Day Express on the rail line .
As part of USA Weekend Made A Difference Day
campaign, actor Paul Newman donated $10,000 to
J.T.’s project. With the assistance of the local Cat-
taraugus County United Way, funds were made
available through mini grants to others who want to
get involved in their communities. Applicants were
asked to match the grant funding either financially
or through volunteerism or services. It was intended
that projects might increase knowledge and enthu-
siasm towards learning; promote opportunities for
children to participate in the arts, music, museums,
and cultural and educational events; increase youth
involvement in the community; bring aware-
8
J. T. Robertson with the “Make A Difference” Express
ness to environmental or conservation efforts; or sup-
port recreational activities for seniors.
Jon Thomas was not done yet! This year he planned
to raise funds to purchase all the tickets on the entire
train. However, previous trips weren’t always smooth.
Because the passenger cars are almost 100 years old,
they weren’t designed for the disabled. J. T. turned a
problem into an opportunity. His new mission was
inspired by his favorite TV show, “Extreme Make-
over.” His idea was that the train needed an Extreme
Train Makeover. He decided to write the host, Ty
Pennington, to help. In the meantime, J.T. set about
raising funds for his passengers.
During two months leading up to the 2008 presi-
dential election, ABC television’s Good Morning
America’s (GMA) Diane Sawyer, Robin Roberts,
Chris Cuomo, and Sam Champion reported state-
to-state via an antique train car. J.T.’s charitable cam-
paign caught the attention of GMA producers. They
invited him to appear on a show broadcast from Ni-
agara Falls, New York during “It’s the Whistle Stop
Tour from Good Morning America”. Ty Pennington,
made a surprise appearance on GMA during J.T.’s
interview. Mr. Pennington announced that the Ex-
treme Makeover crew would dedicate a show to up-
dating the train, so all riders can enjoy the trip. Mak-
ing a difference is what Jon Thomas is all about.
Future CEO Stars November 2008
 J.T. at Niagra Falls with Good Morning America

Ty and his staff fixed up the train depot, put in a wheelchair

lift and re-furbished the train cars with windows, flooring,
paint, and safety harnesses for the wheelchairs. J.T.’s The
Make a Difference Day Express project purchased all 728
seats on the train for a great group of young students and
their parents to enjoy.

For more information on Make A Difference Day and

Jon Thomas’s efforts as a social entrepreneur, please follow
the links below.

http://makeadifferencedayexpress.blogspot.com/ Ty Pennington Expresses his Appeciation

http://www.jtsmission.org/
http://www.allaboardthetrain.org/

J.T. and the Extreme Makeover Crew

Paige Hemmis climbing high

Future CEO Stars November 2008

9
10
Change Today
for a Better Tomorrow
By Arian Rezaei
I had a vague sense of what it meant to be an entrepreneur
before this past summer. We always hear of successful
entrepreneurs in the news, from Steve Jobs to Oprah
Winfrey, and I, like most people, associate these people
with one core attribute – wealth. However, due to
the Young Entrepreneurs for Leadership and Change
(YELC) program at the University of Florida which I
attended last summer, I have entirely changed my views
on entrepreneurship for the better and have increased
my potential for success.
The YELC summer program features two six-week
courses focusing on entrepreneurship and social problem
solving. At first you may think these courses have no
relation to each other, but there are a rising number of
social entrepreneurs who change the world by helping
others. Social Entrepreneurship is the practice of using
business tactics to solve real world problems such as
poverty, hunger, and disease. So in essence, I learned
that entrepreneurship does not need to be only about
revenues and profits; it can be about helping others.
I have learned more than I could have ever imagined
from this program. One example includes the idea that
an entrepreneur does not simply accumulate wealth;
instead, they bring change to an industry or community.
Probably the greatest lesson I learned was successful
entrepreneurs actually bring change to the world. And
that is what I am planning to do – it is my goal now.
My intention is to launch an Entrepreneurship Club at
my high school during the coming year to evaluate new
ways to fundraise for non-profit organizations instead
of the old approaches of asking for donations and
selling candy. In fact, in just two short weeks we have
Future CEO Stars November 2008
“Be the change you wish to see...”
developed a plan which allows students to “personalize”
their parking spot for a small fee with drawings in chalk
or paint. In addition we have developed competitions to
determine the best athlete in school, and of course, there
is an entrance fee!
I am optimistic that my entire generation will bring
positive change to their local communities and beyond.
Our future has a bright outlook with many individuals
who have the resources and opportunities to gain more
knowledge and create more positive change than ever
before. Creating an Entrepreneurship Club at my high
school is just the first step in empowering young people
to be change-makers.
At the beginning of the summer program, one of our
professors shared with us a quote by Mohandas Gandhi,
“Be the change you wish to see in the world.” When
I first heard this, I thought it was the old stereotypical
mantra that was cliché and meaningless. However, as
I continued through the program, I realized that our
generation is the future, and it is up to us to make change
happen. The time has come for us to change the world
and it is up to us to do it. We need to solve today’s
problems for a better tomorrow, and the YELC program
has equipped me with the knowledge and resources of
how to become a successful entrepreneur that is socially
aware.
11
12
12 Future CEO Stars November 2008
 Incubating
Success !!!
By Sam Asmar
G roups of five tenth graders from four schools
in Montreal came to the CBC broadcasting
facility to be the first students to participate in the
launch of the recently completed entrepreneurial
toolkit called The Incubator: Your Project Launching
Workshop.
“Create, make, resuscitate, do what you want...it’s
YOUR project Launcher.”
These were the first words that kicked off the
DVD introduction that would give MTV a run
for its money…after that, the Incubator was a
non-stop ride that guided the students through
the ten step workshop to market their talents and
abilities, create entrepreneurial opportunities based
on them, develop solid plans, make effective sales
pitches, defend their projects, and get a sense of
what position they should play in it all!
Garret Dophlin explains “I was just trying to get
everyone onto the same idea, because everyone had
so many, so we just tried to get them all together.
Everyone gave their opinion and then we all came
together in a click- just like that! We got it, jotted
it down and started from there.
Riverdale High School has come up with a proposal
and plan to implement a program to replace
Styrofoam® with bio-degradable materials in their
school cafeteria. The Beaconsfield High School
group wants to raise $10,000 for breast cancer
research by holding a “Shave to Save” event
14
Welcome to the Incubator!!!!
in which 5 students and one teacher will shave their
heads after collecting sponsorship money from
friends and family. Royal Vale will host a Fun Fair
to raise money for a fund dedicated to an ex-student
that lost her life in a violent attack at a local college.
Lakeside Academy wants to fill a perceived “student-
life” void by re-opening the VAULT- a room in the
school that was formerly a supervised recreational
room with games and activities for students to go
to in their free time.
According to Douglas Paquette, a student who took
part in the project, “We came because we wanted to
make a difference in our school. Now we feel like
we actually have some tools to make it happen. So
far it’s pretty amazing knowing that just by writing
down all of our interests and finding out things we
have in common, we were able to build a project in
a short amount of time”.
The Incubator is a four-part workshop designed to
guide participants through a dynamic, interactive
series of activities to incubate solid project ideas to
launch in their schools or communities. The best
part is it’s a plug and play, “learn it by doing it”
tool! Teachers wanting to launch projects or teach
project development skills to their students require
no training to use the toolkit. Two young hosts
on the DVD give instructions to the students while
cool music and animations play in the background.
Plus, live segments with students going through the
workshop make it perfectly clear.
Future CEO Stars November 2008
The Incubator will be distributed to all the English
High Schools in Quebec starting in November 2008. The Incubator encourages Students to Speak Up
Carrefour jeunesse-emploi West Island, where the
kit was developed, plans to expand into the rest of
Canada in 2009. The Incubator was also presented at
the 26th Annual Entrepreneurship Education Forum,
where it was well received, encouraging expansion
into the US market.

Royal Vale HS cut down 20 ideas to their top 3

Getting ready to Present!

Beaconsfield prepares for their Big Pitch

Future CEO Stars November 2008

15
 A Lesson in Entrepreneurship
Finding Solutions to Problems
Preparation: The graphic organizer for this lesson is available free for download at
www.usatoday.com/educate/ceostars

Introduction: This lesson will help you consider one career option that many people find risky, but
appealing - becoming an entrepreneur. In this lesson you will:

t Read about a problem that affects a lot of people.

t Imagine a product or service that could help fix the problem.
t Decide who might buy your new product or service and how you should market it.

1. As a class, define “entrepreneur.”

2. In groups of three, read aloud an article in USA TODAY that focuses on a problem many people are
experiencing.
s While you read, highlight the specifics of the problem.
s Once you’re done reading about the problem, you’ll be finding a solution that you can sell.
s The more people who experience the problem, the more likely it will be that you can make a
profit on your solution.

3. On the graphic organizer, write the headline and a one-sentence summary of your article and fill in the
problem column.

4. Imagine that the three of you are young entrepreneurs who are interested in solving the problem the
article addresses.
s Brainstorm a product or service that would fix the problem.
s Make sure it is something that can be created and sold.
s In the second column, write one sentence that describes the new product/service and gives a
few details.

5. At the bottom of columns one and two, fill in the box that asks how your product or service will fix the
problem.

6. In the target audience column, identify whom you would sell your product/service to and why.

7. Brainstorm how you would market your new product/service. How could you advertise while staying
within your limited budget?

8. As a class, share the problems you read about and the solutions you devised.

9. On your own, think about and answer the final two questions on the graphic organizer.

10. As a class, identify all the different reading strategies you used in this lesson. How can you use them
when reading for other classes or when taking test?

Learn more about USA TODAY Education!

Call: (800) 872-3415 ext.5917
Visit: www.education.usatoday.com
 Ask GoVenture
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marketing tools, from our website right
down to our business cards, but I simply
can’t afford the expense. What’s your
advice on how I can keep my costs down
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Take it one step at a time. The first
and most important step is drafting
well-written copy to describe your
you use most. For a brochure, laser
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Crossword Puzzle Perfect for home or school. Visit our
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Marketing Principles website for product information, demo
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4. An intangible thing a company sells.
7. A tangible thing a company sells.
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www.goventure.net 17
 Do You Want to See Your Story in Print?
Well, if it works for our magazine, we will print it.

We want your story!

FUT U R E C E O S T A RS Are you running a successful
business, or hope to, and
want to tell others about it?

Do you want to give

acknowledgement or thanks
to those that have helped
you along the way?

YOU
In This Issue
Could other students gain from
learning about your
successes or warnings
about your mistakes?

Wi h the
With h exception i off cleaning
l i up some grammar, spelling,
lli and
d iinstruction sheet to give you some suggestions on how to put
other technical stuff your English teacher wanted you to pay your story together. Just write us (at the address below) and
attention to, we’ll leave your message the way you send it to us. we’ll be glad to send it to you.
It is, after all, your message and this is your magazine.
What have you got to lose? Here is a free chance (there is
All we really need is one page (typed) with a picture or two absolutely no charge for students to submit their story) to get
(1500kb jpeg files or larger are best) about what you want to no cost advertising for your product, web page or service.
say. Of course, the articles and pictures you send become the Opportunities like this don’t happen often.
property of the magazine and will not be returned. Also, they
may be used for other promotional purposes by the magazine This is your magazine. It’s reaching thousands of classrooms
and its parent company, The Consortium for Entrepreneurship each month. This is your chance to help yourself and help oth-
Education. ers in the process.

If we use your story, we will get your final approval of all edits Change has to begin somewhere and often the best way to
before we print it. To make it easy we even have a writing pay something back is to pay it forward!

Sincerely,
Mike Ashmore
Editor, Future CEO Stars Magazine
mashmore@entre-ed.org
The
Fab
Five
By Jasmin Auzenne Kimberly Branch, Tatiana Charlot, Jillesa Bly-Myers,
Erica White, and Jasmin Auzenne

N ot just another brick in the road is how I would

describe my experience at EntrePrep. On my way
to EntrePrep to check in, I was very nervous. I didn’t
Education about entrepreneurship was not the
only thing I gained from Entreprep. I made new
friendships that could last a lifetime. My business
know what to expect. I was hoping there wouldn’t be group was composed of five girls. We became such
too many people and that I would make some new good friends we decided to give ourselves a name. We
friends. On top of all that, I was wondering if I was called ourselves the Fab 5.
even going to enjoy the camp itself.
EntrePrep was a great experience for me and I will
My questions were soon answered. It was definitely remember it for the rest of my life. Ever since I was
nothing like I expected. It greatly exceeded my a little girl I have always had a passion for being an
expectations. During EntrePrep we were asked to entrepreneur. EntrePrep instilled more knowledge
pick our own groups, and then create a business. That and experience in me, and it will help me to become a
was only the beginning. After we created our business very successful entrepreneur in the future.
we had to generate a business plan. Throughout the
week, guest speakers came to share with us the ups and
downs of their businesses. Some of the guest speakers Special thanks to:
included a restaurant owner, a real estate agent, and a
banker. At the end of the week, we gave a presentation Ewing Marion Kauffman
about the business plan we produced. Foundation
National Council on
The business my group chose was called Whole Village Economic Education
Youth Center. It was a non-profit organization that Carrie McIndoe
rewarded kids for making good grades. We decided Texas Council on
Economic Education
to not limit our business only to those students who
Tim Shaunty
were making good grades, but to include students Rice University
who were struggling in school as well. This would be Beverly Roy
accomplished through a tutoring program we would
offer. Students with good grades would receive free
tokens to play arcade games. Students taking tutoring
would receive a few free tokens after every hour of
tutoring. We would also have restaurant space for rent
to help fund the youth center.

Future CEO Stars November 2008

19
 Entrepreneurial
Edge By Calvin Pappas
L ast May, I took part in the
IIEE Young Entrepreneur’s
Conference and competed in
the Business Showcase with my
website development company
DigitalEdge. The competition
required a three minute sales
presentation on your business.
Three judges, as well as the
entire conference, voted on the
performance.
I decided to incorporate the
technology aspect of my life and
business by creating a commercial
to present to everyone. The two
weeks prior to the conference
were spent working on concepts,
filming several versions, editing,
and adding finishing touches to
my project. The commercial was
ready, but I didn’t know what to
expect from the conference.
The conference started on May
1 with introductions about the
competition as well as a lot of
information to benefit student
entrepreneurs. My competition
was planned for the second
evening, with rehearsals the same
afternoon. I was surprised and
awed by the size of the conference
at first.
During the rehearsal, only the
Showcase contestants were allowed
20
in the room and although that
was only about twenty five people,
I was very nervous. I messed up
several times, but my competitors,
as well as the IIEE staff, were very
supportive and gave me tips on
how to make it flawless that night.
I owe them quite a bit for that
because I received a perfect score
from the judges and tied for first
place with two other groups.
The experience of speaking in front
of hundreds of people, as well as
seeing their faces smile, laugh, and
applaud my work was amazing.
That night alone truly gave me
the extra boost to work harder as a
young entrepreneur.
Although tying for first place in
the Business Showcase and having
everybody appreciate what I did
was probably the best part of the
conference, it was far from the
only thing I took away. There
were speeches planned out under
different areas of expertise that we
were able to go and listen to given
by entrepreneurs in that field. I
attended the technology course and
learned about the growing industry,
niche markets underutilized and in
high demand, as well as how to get
started and run an actual business.
Through that workshop, I met
dozens of other entrepreneurs that
I networked with and still keep in
touch with. I even proposed some
business ventures to one of them,
and we have worked together on a
couple projects.
I am definitely pleased that I
attended and competed at the
IIEE conference, and wouldn’t
miss it this year for the world. If
you have an opportunity to attend
it as well, don’t miss this chance; it
is definitely worth it!
The Illinois Institute for Entre-
preneurship Education (IIEE)
invites young entrepreneurs and
their instructors to register for
the 3rd Annual IIEE Young Entre-
preneurs Conference to be held in
May of 2009 in the Chicagoland area.
Students from around the country
participate in: Business Work-
shops, Business Plan Competitions,
The Young Entrepreneur Expo,
The “E” College Tour, Networking
with adult and young entrepreneurs,
presentations from nationally known
Keynote Speakers and more! For
more information go to www.iiee.
org or call IIEE at (312)587-9296.
Future CEO Stars November 2008
 Image licensed from IStockphoto.com
What Did You
“REALLY” Say?
T o be successful as an entrepreneur requires being able to work with all types of people in all types of situations. Have
you ever noticed that some people fit right in to any social event or group while others have a tougher time at it? These
people seem to just automatically be accepted regardless of who they are with or where they are. Well, there isn’t anything
“automatic” about it. Just like in school, every situation that requires interaction with other people has a set of accepted
behaviors that should be followed. When you are talking with your friends you use certain slang and terms that you might
not use with your parents or adults. This is true in the business world as well, but it goes beyond just the words you use.
In fact, up to 94% of all communication is actually non-verbal. Even if we are not aware of it, most people pick up on both
verbal and nonverbal “cues” and are affected by them. To be successful it is best to send the right message. The following
tips might help you do just that.

What’s Your Face Saying? Your words might say “It’s
nice to meet you”, but it isn’t very convincing if your face
is saying “I wish I were anywhere else but here!” Be aware
of the expressions you use. Smiling actually takes less
muscle power than frowning but apparently many people
think their face muscles need a work out. SMILE…it isn’t
difficult to do but can make a huge difference.
Be Polite. If you are seated and someone approaches
you, stand up. It is the polite thing to do and it tells the
person who obviously wants to talk with you that they are
welcome to join you. If you remain seated it says that
they are not important enough for you to even be bothered
standing up for. This is a simple trick but amazingly effec-
tive. Give it a try.

What’s Your Body Saying? They call it “body lan-
guage” for a reason. You want people to think you are
open to what they have to say and your body should say
just that. If you are not standing up straight and your arms
are crossed you are saying “I really don’t care what you can
do for me and I’m not letting you in.” Stand tall, face the
person you are talking with, keep your arms open, and
don’t be too aggressive with your hand gestures and you
will be amazed at the difference it makes.
Who are you looking at? Are you really pleased to
meet your shoes? Well, that’s how it appears when you
are meeting someone new but you are staring at your feet.
Eye contact is critical for success. If you don’t make it
and maintain it, it looks like you are hiding something.
People automatically don’t trust someone who doesn’t look
them in the eye. Be careful here because it is not a staring
contest and incorrect eye contact can appear as an act of
aggression. When you make eye contact make sure your
eyes are smiling.
Actively listen. Often, when someone else is talking,
the brain tends to wander instead of focusing on what we
should be hearing. Repetition is a part of life. We hear
things we already know over and over again. We get so
used to silently saying in our brains “I know, I know, I
know” that we may “I know” something we didn’t. The
person you are talking with may have critical information
to help your future and you will miss it if you are not lis-
tening. You have two ears and one mouth so maybe you
should listen twice as much.
Pay Attention! You are not the only one sending
messages without actually saying them. If you notice that
the person you are talking with reacts to something you
say, either positively or negatively, you may need to adjust
your message. For instance, if something you say makes
them cross their arms and drop their smile, you probably
just said something that didn’t go over as well as you had
hoped. This being the case, it might be a good idea to
adjust your message until those arms uncross.

These are just a few suggestions on a subject that is covered by thousands of books. It might be a good idea to look into this
subject further on your own. It is important to become a student of human behavior and reactions if you want to really
become good at communication. If 94% of communication is nonverbal, what are you really saying?

Future CEO Stars November 2008

21
 SELL 3
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CEO Stars magazine and
earn cash in the process.
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Limited time offer
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Future CEO Stars November 2008
 By Samantha Riehl
W e are all born with a passion, a passion that drives
us to be our true selves. For me, Samantha Riehl,
that passion has been music. Growing up on a dairy farm
in the rural town of Raleigh, North Dakota, I always
wondered how I would ever see my dreams come to
pass. I wanted to make a collision with the lives of others
through the songs that I write and the message that is
spoken through those songs.
One thing I’ve learned is to never let any opportunity go
to waste. When I was younger, I was always fearful when
it came to singing in front of people. My parents had to
practically force me to sing for special events at church. It
wasn’t necessarily the fear of making mistakes, but instead
I felt I was showing off. This may sound strange, but even
at that young age, I knew that music was more than a
tool for entertainment.
As time went by, however, I realized that if I wanted
to touch others, I simply needed to learn how to sing
while not letting my pride get in the way. I have always
been a very competitive person, and I am still working
on humility. But my advice to others is to never let a
good opportunity pass you by. If you maintain a humble
attitude, the things that you do will shine brighter than
if you do them with a prideful heart. The gifts we possess
should never be thought of as a means to make ourselves
look good. Instead, they should be seen as a way to impact
and to serve others.
shines a spotlight on these participants. It is a program
that wants to help turn people’s dreams into reality. I also
taught a composition class on how young people can
turn their talent into successful entrepreneurial activities
at a Marketplace for Kids Education Day.
Being a part of these experiences has given me the
confidence that I do have the ability to be whatever I
choose to be. My passion is music and I love songwriting,
however, not wanting to make my passion an obligation,
I am now pursuing an Accounting degree at Jamestown
College, in Jamestown, North Dakota. In my opinion,
fame is not worth chasing after. Instead, my goal is to
collide with others in a way that will leave a lasting impact.
One doesn’t have to be famous to make a difference.
I am still pursuing my musical career on the side which
has included producing a demo CD and singing at small
events in Kansas City and Seattle. Every opportunity
is a chance to make a difference. Don’t pass them up.
Whatever the future holds, God only knows, but I am
ready for the adventure.
Life is too short to be ordinary. Run after your dreams
and don’t let anybody tell you they are too big. After all,
I’m just a young girl from a dairy farm and I can honestly
say that I have found success in my dreams.

With this attitude in mind, I have experienced many great

opportunities. A couple of them include Marketplace for
Entrepreneurs and Marketplace for Kids. I was a finalist in
the 2007 Marketplace Talent Search which is a statewide
vocal competition that promotes entrepreneurial success.
This competition proves that North Dakota has some
very talented people and Marketplace Talent Search

Future CEO Stars November 2008

23
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Minna Made It
By Malynda Mesler

Images licensed from IStockphoto.com

“M om, I want to make jewelry

to sell,” I stated firmly. That
was eight years ago. I was eleven years
old without a clue of how to make it
happen. And making jewelry was an
expensive hobby. I was the fourth
child of six in a busy family living in
Fairhope, Alabama. The odds were
definitely not in my favor.
However, it was two small blocks of
clay that propelled me to success. For
Christmas, my mom gave me a block of
black clay and one of white. I used that
clay to create my very own zebra beads.
Ultimately, my ability to design and
create a variety of animal print beads
launched me into business without
trying. I had visited two bead shops
looking for beads to complement the
ones I had made, and when the shops
saw my beads they asked to buy some.
With the money I made, I bought more
clay and jewelry supplies. I also made
my first business decision. Although
there was a market for beads, I still
really wanted to make jewelry.
Minna Made It. I named my business
after my nickname, Minna, and I got
right to work. After spending hours
making and baking beads and designing
bracelets and necklaces, I was fortunate
enough to make my first big business
transaction. My mom drove me to
my favorite local jewelry store where
I presented my jewelry, and the owner
bought $400 worth! I immediately
started looking for a place to sell more
jewelry.
My target became arts and crafts shows.
I entered a show with an entry fee of
only $60. Here I suffered my first
setback. After two days in excruciating
heat, I didn’t sell enough to cover the
entry fee. Several children stopped at
my booth, though, and I discovered
that my jewelry had a market for
children as well as adults. I decided to
make my jewelry so economical that
even the littlest shopper could afford it.
Despite the lack of sales that weekend,
I resolved not to give up and to just try
a different craft show.
Just one month after my twelfth
birthday, I participated in the “Art in
the Park” show in Foley, Alabama. I
was the youngest person to ever exhibit
there as far as anyone knew. Of course
my biggest concern was to sell enough
to cover the cost of my $80 entry fee.
Within an hour I had made a profit.
When the show was over, I had sold a
good bit over $1000, which was almost
my entire inventory.
My mom approached me after that
weekend and asked “Would you like to
make jewelry just for fun now?” My
answer was an unwavering “NO.” I
entered Art in the Park again the next
year, and was also invited to sell my
jewelry year round at the Performing
Art Center and at a yearly event called
“Trim-A-Tree”. After that, I received
numerous offers. Ultimately, I sold
my jewelry in seven different locations,
including a coffee shop where I’ve sold
my jewelry for the past five years. In
addition, I’ve entered five art shows,
taught a jewelry making class, and
demonstrated my craft at an art
museum.
Running my own business has
taught me many practical skills, such
as bookkeeping, sales, purchasing
supplies, keeping track of inventory,
and the ability to relate to others.
These skills have been very helpful
when it comes to running a business.
However, the biggest lesson I learned
has been gratitude. I am so thankful for
the opportunities and encouragement
that people gave me along the way, and
even more grateful to God, who has
blessed me.
I am nineteen years old now, and I have
been designing handmade jewelry for
eight years. My specialty has become
earrings, and each is a designer’s piece;
no two pairs are alike. I am in college,
at Samford University. The NFIB
scholarship has helped with college
expenses enabling me to focus on my
business. I hope to branch out into
different venues, particularly an online
jewelry store that sells jewelry designed
with a Christian theme. I am very
grateful to NFIB for encouraging me
and helping to make that possible.

Future CEO Stars November 2008

25
 Does your class
need money?

Is your teacher looking for

an effective way to raise
funding for a class project?

Are you tired of selling cookies

or candy?

Do you want to avoid the hassle

of having to deliver what you sell?

We have your solution!

For more information have your
teacher contact The Consortium
for Entrepreneurship Education:
image licensed from iStock photo

fundraiser@futureceostars.com

The Consortium for Entrepreneurship Education is a

qualified 501(c3) non profit corporation and, therefore
follows all rules, laws, and requirements pertaining to
Our Sponsors
When an organization really cares,
it shows!!!
W e would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and
generous contributions made this publication possible. It is organizations like these that keep your
education focused, moving forward, challenging, and potentially profitable. To learn more about what they have to offer please
feel free to visit their websites listed below.

Appalachian Regional Commission www.arc.gov

Buchholz High School www.bhs.sbac.edu
The Coleman Foundation www.colemanfoundation.org
E*TRADE Financial www.etrade.com
Illinois Institute for Entrepreneurship Education www.iiee.org
Marketplace for Kids www.marketplaceforkids.org
MediaSpark Inc www.mediaspark.com
National Council on Economic Education www.ncee.net
National Museum of Education www.nmoe.org
NFIB Young Entrepreneur Foundation www.nfib.com/yef
National Foundation for Teaching Entrepreneurship www.nfte.com
NY REAL www.nyreal.org
Réseau des CJE du Quebec www.cjereseau.org
University of Florida www.cei.ufl.edu
Yourhomework.com www.yourhomework.com
USA Today www.usatoday.com/educate
Small Business Development Center www.ohiosbdc.com
AdVanz, LLC
Ohio Department of Education

Future CEO Stars November 2008

27
$40,000 college
scholarships

C 9 A ; B L ; O < E K D : 7J ? E D
Entrepreneurial Scholarship
If you’re a high school student who is running a business,
you could be eligible for a $40,000 college scholarship from the
McKelvey Foundation. Winners of the Entrepreneurial Scholarship
will enjoy being part of a larger networking community and will
be given the opportunity to meet with other scholars and
business professionals during our summer e-Venture program.
To Learn More:
Email: info@mckelveyfoundation.org
Phone: 877-McKelvey (625-3583)
Visit: www.mckelveyfoundation.org

Double Your Chances

for Success at
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