DIGC101 New Media

and Communication
August 5 , 2009
Week Two
The Web from 1.0 to
Dr Chris Moore
you (2.0).
Lecturer Digital Communications
and Media Studies
moorenet@gmail.com
Lab/Seminar
WedNesday
9:30-12:30
17-110B
Friday
9am “ 12pm
19.2018
4221 5459
 email
chrism@uow.edu.au

moorenet@gmail.com
 twitter

DIGC_Dr_Moore
Exposition
examine

principles of

interpersonal

communication and

its mediation
Interpersonal communication
verbal and
nonverbal
direct and
indirect
culturally
and
contextually
specific

What media do we predominantly use to communicate

with each other at an interpersonal level?
 Contextual Factors

Physical milieu
Situational milieu
Cultural and linguistic backgrounds
Developmental progress (maturity) or emotional
state
Complementary or contrasting roles:
 Channels of
Communication

Voice/Sound

Image/Visual

Taste

Touch

The Five Senses

www.robnunnphoto.com
mediated communication
Any movement away from a
primary sensation is seen as
secondary or less ‘real’.
In communication terms,
there is a privileging of
Face to Face Communication
(FtF)
The Internet is a data system, a
The World Wide Web is the only thing I
global network of networks that know of whose shortened form takes
three times longer to say than what it's
supports various communication short for.
“ Douglas Adams, The Independent on
services.
Sunday, 1999 cited in Wikipedia: World
Wide Web
It combines hardware and
software infrastructure for
World Wide Web
connectivity between spatially
dispersed computers on the
network.

The Web is an application or

software that operates via the
Internet.
The mediation of communication through
computers, produces a digital environment
that transforms various forms
characteristics of the communication
process.

shifts content through multiple the layers of mediation

different constitution of mediation

time is variable and its allowance for connection

without presence producing a specific virtuality

the idea of place can be thought of quite differently

Types of communication in the
Network Society

Interpersonal

Group

Organizational

Mass
Terms to consider

Monologue
Dialogue
Multilogue
Broadcast
Mixed
Computer Mediated Communication

Relationships to Time
Synchronous communication
Asynchronous communication

Relationships to Space
Distributed forms of communication as opposed to those
operating in FtF
Web 1.0 Web 2.0
Ofoto “> Flickr
mp3.com “> Napster
Britannica Online “> Wikipedia
personal Web sites “> blogging
publishing “> participation
content management systems “> wikis
directories (taxonomy) “> tagging
(‚folksonomy‛)
 digital divide
Sociologist and Communications scholar Manuel Castells calls the communication

gap within and between nations a divide between the 'information rich' and the

'information poor' (Castells, 2004).

Unlike the mass media, the internet and the web are technologies in which

audiences become users who can operate these media communication

technologies as tools for social and cultural production.

Castells recognised that users support different modes of political participation

and information capitalism.

 Web 1.o= Publication
Web 2.0 = Participation

Mediation of interpersonal communication

in Web 2.0 occurs across Blogs, Wikis and
Social Networks, etc.
 Blogs
Online diary posted in chronological order
(Warschauer and Grimes, 2005, p5).

Technorati by mid 2007 was tracking 85

millions blogs.

Cheser (2005) divides blogs into two types “

personal journals and news oriented
 Blogs

Asynchronous

Monologue “ but become dialogue

through user comments and part of the
multilogue blogosphere

Distributed
Developing Your Online Identity
"A MySpace profile is an often colorful and media-intensive
web page, where members describe themselves, list their
inugrgsus, and link uo frignds. Many uggnaggrs’ Mytpacg
pages consist of a mish-mash of text, pictures, animated
graphics, bright colors, and sound, leading a popular
Amgrican busingss magazing uo labgl uhgm as ‚dgsign
anarchy.‛ vhgy look much diffgrgnu uhan uhg dgfaulu pagg
with which every member starts." Perkel, 2006.
 Cut and Paste Literacy
Perkel, Dan 2006 'Copy and Paste Literacy:
Literacy practices in the production of a
MySpace profile', Berkley,

http://people.ischool.berkeley.edu/~dperkel/
media/dperkel_literacymyspace.pdf
 Experimenting with Identity
1. Fire up your Blogs “ use it to plan your new MySpace or Facebook
identity.

2. Document your basic concept: is this a professional profile, is this

gong to be an extension of you uni work, is it going to link
outwards to lots of content, will it focus on the use of images, links,
music or videos “ is it a real identity or someone fictitious?

3. Experiment with your MySpace profile “ how can you use it to

communicate a specific identity?

4. Examine some other MySpace profiles and link to them in your

bad, find “ can you cut and paste their css and html code for your
own site?

5. Review what you achieved in your blog post. Is it easier or harder

than expected “ document where you went wrong or right

6. Finally, in your blog summarise how you are communicating “ what

mode are you using, what contexts are you relying on.
Bookmarks anywhere Anytime

Delicious.com is a social Bookmarking

WEB2.0 Platform

Add-on for the FireFox Web Browser

Created By Joshua Schacter in 2003

Currently owned by Yahoo!

 Folksonomy
• Non-hierarchical Classification

• Users TAG bookmarks with index terms

• Share links effectively in a Network

• A public Collection

• More on Folksonomies in Week 5...

 Delicious Features
 Bookmarks become Personalised accounts of your Internet Use With

Notes

 Access Bookmarks remotely from any PC

 Share Bookmarks with others in your Network (Personal

Aggregation)

 Use the Subscription Feature “ (updates you on the Tags you choose)

 Subscribe to tags and users you find interesting and Relevant

 You can import bookmarks from browsers

 Organise and search capabilities for bookmark retrieval

 Automatic suggestions for tagging based on a wide user-base

Adapted From Dombrowski (2008)
Social Bookmarking in Plain
English
 Pros
• convenient and simple

• efficient and powerful

• discover and Share

• Social
 Cons
• no highlighting

• learning curve

• Public by Default
Tags
Tags Categorise content
Produce a context and
user History
Simple, one-word & user-
determined
facilitate searching &
navigation
 Subscriptions
Subscriptions allow you
to manage your key
Tags.

Once tagged Delicious

updates you al
fvgryong’s usg of uhg
Tag

eglicious ‘aggrggaugs’
your research
 Delicious related Links

Tags Strengths, Weaknesses And How To

Make Them Work by Robin Good

Tips for Effective Tagging from TechSoup

Tips for Tidying Tags by Alexandra Samuel

Links from How NonProfits Use Social Media
 Tips for Effective Tagging
(TechSoup)
Be A Lemming (Pick Popular Tags)
Avoid Camels Trains (don’urunuogguhgruags)
Punctuate with Care (underscores etc)
Share Tags “wiuh ‚for: Crypticon‛
 Don’t
Look like Crypuicon’s tags

Do
Look like JoGULDI