MR.

PAWAN MUNJAL
CEO OF HERO MOTOCORP Ltd.

B. HARISH KUMAR Reg.no:1226113118

CEO & Managing Director: MR. PAWAN MUNJAL

Mr. Munjal is the Managing Director and CEO of the Company. He is responsible for growth and strategic planning for the entire Group. A graduate in Mechanical Engineering, Mr. Munjal has been instrumental in bringing about technological and managerial excellence in the Company's operations. He has been the Chairman of several Committees of CII. He is also on the board of Indian Institute of Management, Lucknow and Indian School of Business. An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). Under his guidance, Hero MotoCorp launched the Hero Indian Sports Academy (HISA) in collaboration with Laureus Foundation to provide equal opportunities in sports to various communities and to reward talent in the country

COMPANY PROFILE: Hero is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it Shut it Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a doubledigit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (19842010) has come from the Japanese counterpart Honda.

Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 201617. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope with the new demand over the coming half decade, the company is coming up with their fourth factory in Neemrana, Rajasthan while their fifth factory is planned to be set up in Gujarat.

1956Formation of Hero Cycles in Ludhiana(majestic auto limited) 1975Hero Cycles becomes largest bicycle manufacturer in India. 1983Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed

Shareholders Agreement signed

1984Hero Honda Motors Ltd. incorporated 1985Hero Honda motorcycle CD 100 launched. 1989Hero Honda motorcycle Sleek launched. 1991Hero Honda motorcycle CD 100 SS launched. 1994 Hero Honda motorcycle Splendor launched. 1997Hero Honda motorcycle Street launched. 1999 Hero Honda motorcycle CBZ launched. 2001 Hero Honda motorcycle Passion and Hero Honda Joy launched. 2002Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched. 2003Hero Honda motorcycle CD Dawn, Hero Honda motorcycle Splendor plus, Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Karizma launched. 2004Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ* launched.

2005Hero Honda motorcycle Super Splendor, Hero Honda motorcycle CD Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.

2007New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Hunk launched.

2008New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched. 2009New Models of Hero Honda motorcycle Karizma:Karizma ZMR and limited edition of Hero Honda motorcycle Hunk launched 2010New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle Hunk and New Hero Honda Motorcycle Super Splendor launched. 2011New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched. New licensing arrangement signed between Hero and Honda. In August Hero and Honda parted company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda joint venture. In November, Hero launched its first ever Off Road Bike Named Hero "Impulse".

2012-New Models of Hero Motocorp Maestro the Musculine scooter and Ignitor the young generation bike are launched.

Termination of Honda joint venture:

In December 2010, the board of directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda. Under the joint venture Hero Group could not export to international markets (except Sri Lanka and Nepal) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone. The Japanese auto major will exit the joint venture through a series of offmarket transactions by giving the Munjal familythat held a 26% stake in the companyan additional 26%. Honda, which also has an independent fully owned two wheeler subsidiaryHonda Motorcycle and Scooter India (HMSI)will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on Wednesday The rising differences between the two partners gradually emerged as an irritant. Differences had been brewing for a few years before the split over a variety of issues, ranging from Honda's reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over high royalty payouts to the Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and Scooter India (HMSI) As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led by Brijmohan Lal Munjal group, will form an overseas-incorporated special purpose vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This SPV would eventually be thrown open for private equity participation and those in the fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and Carlyle Group.

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as well as future models. Hero MotoCorp Ltd. The new brand identity and logo of Hero MotoCorp were developed by the British firm Wolff Olins. The logo was revealed on 9 August 2011 in London, to coincide with the third test matchbetween England and India. Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendor for its components instead of just Honda-approved vendors

NEW PRODUCTS Hero Honda Karizma R The Hero Honda Karizma R is a motorcycle manufactured by Hero Motocorp. It was launched in May 2003and was given a cosmetic upgrade Karizma R in 2007. In September 2009, it was supplemented by another variant Karimza ZMR. Karizma is a type of bike which has been developed, keeping in mind the class of people who want more and more power and who do'nt give a damn about mileage or price figures. A Premium Segmented bike, exclusively. Believe it or not, Hero Honda Motors are planning to sell 20,000 models of this Sports marvel, during the first year which is a very ambitious target .The high pricing low mileage and heavy maintenance costs will prove as major negative factors in the sales of Karizma. Hero Honda Karizma ZMR The Hero Karizma ZMR is a motorcycle manufactured by Hero MotoCorp Ltd. in India. It was a launched as a cosmetic upgrade to Karizma R in September 2009. There is no difference between its engine and that of its predecessor Karizma R. The minor differences lie in the design of fairing,headlights, addition of digital speedometer, rear disc brake and rear swing-arm suspension and the Fuel-injection system instead of the carburetor. The all new Karizma ZMR

has finally arrived. Hero Honda has carried out substantial upgrades to its 7 year old flagship model. This time around the upgrade is far more than just new stickers and coloured dials. The Karizma ZMR gets the much awaited Fuel Injection system. It comes with the tested PGMFi (Programmed Fuel Injection) which was first seen on Glamour and the recently launched Honda CBF Stunner. The 223cc oil cooled PGM-Fi engine has a slight increase in power output. Hero CBZ Xtreme.. Hero Honda revealed the new version of the CBZ Xtreme. Compared to the previous generation the new model features fresh headlights which are based on the ones found at the new CBR model. The bike is also offered with a sporty dashboard which has 3 dials, one for the speedometer, one for the rpm indicator and another for the fuel indicator. At the heart of the Hero Honda CBZ Xtreme lies an air cooled, 4-stroke single cylinder, OHC, 149.2 cc engine which delivers a maximum output of 14.4 hp at 8500 rpm and 12.8 Nm of torque at 6500 rpm. The ride quality is assured by front telescopic hydraulic suspensions and a rear rectangular swing arm with 5 step adjustable gas reservoir suspension. On the other hand, the stopping power is assured by front 240 mm and rear 220 mm discs. Hero Hunk The Hero Hunk is a motorcycle manufactured by Hero MotoCorp Ltd. in India. It was launched as an upgrade to Hero Honda Hunk in 2013. There is no difference between its engine and that of its predecessor Hero Honda Hunk. The minor differences lie in the design of muscle edged visor, red hot LED tail light, addition of digital speedometer, ridged muffler cover, front & rear disc brakes, flared fenders and tubeless tyres.

Hero Passion

The Hero Passion is a motorcycle manufactured in India by Hero Honda. It is one of the world's largest selling motorcycles, second only to Hero Passion debuted in the year 2001. Its graphics and colours were first refreshed in the year 2003 and it was rechristened Passion Plus. Its graphics were again updated in the year 2008 and now black alloy wheels are standard with an all black engine.
The engine is a 97.2 cc air-cooled, four-stroke single-cylinder. The chassis is a tubular double cradle type. Although it is under 100 cc, it is marketed as an executive class bike due to its styling and price.

Hero Honda Splendor The Hero Honda Splendor is a motorcycle manufactured in India by Hero Honda. It has an electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. As of 2009, Splendor models were selling at a rate of one million per year. In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version features multi-reflector headlight, tail light and turn signal lights, and new graphics. In 2007, Hero Honda launched the Splendor plus with changes in body fairings and including alloy wheels and other improvements. In 2011, Hero Honda launched the Splendor Pro with changes in body fairings, self start features, alloy wheels and other improvements.

Hero Honda Achiever The Hero Honda Achiever is a 149.00 cc, sports tourer bike manufactured in India by Hero Honda. The Achiever production started in 2006. The Achiever engine is the same 149.1 cc (bore x stroke: 57.3 by 57.8 millimetres (2.26 in 2.28 in)) Honda Unicorn engine, with a minuscule difference in power. Production of the bike started in early 2006 but stopped in the same year. Hero Honda has recently restarted the production of the model, with some graphic variations & also sporting a black alloy wheel.

Hero Honda Pleasure Why should boys have all the fun has been one of the most popular taglines for a two wheeler brand in recent times and Hero Honda got it absolutely right in positioning when they did this back when the Pleasure was launched. Hero Pleasure, as it is known today, is a 102cc 4 stroke single cylinder scooter targeted at the female riders that can deliver a maximum power of 5.03 kw (6.8 PS) and max. torque of 7.85 Nm. Hero has ensured the scooter doesnt get too heavy with the kerb weight hovering around 104 kg with a max fuel tank capacity of 5 liters. The Hero Pleasure is available at a price of Rs. 42,100 ex-showroom at Delhi. Hero Impluse The Impulse looks the piece. Its long, black mudguard juts out like a beak, above which sits a high headlamp. Wide handlebars come with knuckle-guards to keep mud off your hands when riding in the rough, while just behind, the fuel tank comes clad with large scoops. As every goanywhere motorcycle must be, the Impulse is tall with a high seat that purposefully pulls over the tank. The Impulse comes with a big LED tail light. A highlight to the Impulse is the sense of confidence that you can take on any terrain astride this bike. A nice upright riding position and wide handlebars give the motorcycle a comfortable seating position, and make it easy to steer. The double-cradle frame is robust and aids handling. Capable suspension and meaty tyres tackle our roads well. On a smooth test track the Impulse feels sure-footed, quickly changing direction with a forgiving feel that soon gives you enough confidence to start sliding the bike.

Hero Maestro The Hero Maestros appearance includes a well thought-out front apron, mudguard and vast side panels, all showing conservative lines. The headlamp works well, and adding some style are the dual tone rear-view mirrors, which work well but are cumbersome to adjust. A modern touch on the latest Hero is an LCD-equipped multi-pod instruments bay, with an analogue speedometer

that highlights the economy riding zone between 30kph to 50kph. The instruments also get a trip meter along with the standard odometer. The soft palm grips, standard quality switch gear and brake levers feel good, while the flimsy feeling brake-lock clamp is painful to operate. A shuttered ignition-key system is another useful safety feature on the Maestro. Utility space comes in the form of an ample lockable bay under the seat. The scooters broad warning light cluster and large grab-bar gives a sense of masculinity. The Hero Maestros fit-and-finish quality is at par with its rivals. Hero Ignitor 125cc Hero Motocorp launched the Ignitor 125cc motorbike around July 2012. The Hero Ignitor comes in two variants the lower variant is priced around Rs.55,900 (ex-showroom) and comes with drum brakes and a self start system while the higher end model comes with features like disc brakes and is priced at Rs. 57,900 (ex-showroom). Both these models have alloy wheels. According to the manufacturers, the official mileage of the Ignitor is around 60 kilometers per liter. Do note that these are under standard test conditions which does not include your traffic, pot holes or bumps on the roads. This is the maximum you can ever hope to achieve on the bike

Organization Structure: Organization Structure of Hero Moto Crops is divided into 5 categories. They were as follows 1. R & D 2. Planning Department 3. Administration Department 4. Technological Department 5. Product Department

Leadership Strategies: Hero MotoCorps key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight. Turnover (2010-11) Total cumulative sales for Q2 FY10-11 stands at 12,85,944 units, growth of 9% -25 lakh plus unit sales in H1 of FY11, growth of 9.4% -Total turnover (Net Sales & Other Operating income) Rs 4551.95 crores -Net profit after tax at Rs. 505.60crores. EBIDTA margin for the quarter 13.36 per cent Riding on its record quarterly sales of 12,85,944 two-wheeler units in the second quarter (JulySeptember) of this fiscal, Hero Honda Motors Ltd (HHML), the worlds largest two-wheeler manufacturer, today reported its best-ever quarterly turnover. Fuelled by its four lakh-plus sales in each month of Q2 of Financial Year (FY) 2010-11, Hero Honda registered a total turnover (Net Sales & Other Operating income) of Rs. 4551.95 crores. The companys turnover in the corresponding period last fiscal (July-September 2009-10) was Rs 4069.60 crores. The H1 (April-September) of FY 10-11 also witnessed another milestone in the onward march of Hero Honda as the company for the first time crossed the 25 lakh plus units of sales in one half of a fiscal year. The company reported profit after tax (PAT) of Rs 505.60 crores and EBIDTA margin of 13.36 per cent. This was despite rising input costs, primarily steel and aluminum, as well as BS-IIIlinked product up-gradation costs. The companys PAT for the corresponding period last fiscal was Rs. 597.14 crores.

HIRING AND FIRING SYSTEM:

Hiring system: They believe in Talent Acquisition strategy aims to strike a balance amongst fresh & lateral hires and growth opportunities for their employees. Hero Motocorp Ltd is an equal opportunity employer. Selection is based strictly on individual merit. They prefer on-campus hiring at reputed engineering institutions like NITs, IITs. They recruit candidates laterally, from various organizational cultures to bring in diverse perspectives. We believe in building a Distinctly Ahead organization by developing competent and engaged employees.

Firing System: Firing of an employee at Hero Motocorp Ltd. takes place by comparing their needs to the expected number of qualified candidates in the labor market. Firing system is very negligible at at Hero Motocorp Ltd when compared with the other competitors

Image of the product in social context

1.Green Technology introduction of Acrylic Cathodic Electro Deposition (ACED) painting process ( water soluble paint) developed primer from waste paint sludge

2. Safe Manufacturing Has stopped using harmful chemicals such as Asbestos, Hexavalent Chromium, Phenolic

3. Conserving Energy and Green IT Heat recovery unit installed in the incinerator Use of tfts in place of crts for displays Reduction of printers, use of video conferencing Replacing old inefficient equipment Usage of e-learning to reduce trainee or trainer travel Converting our paper based customer loyalty program to an online card based program Using e-fund transfer, cutting down on printing of cheques Digitization of workflows needing approvals, e-fax , email

4. Rain Water Harvesting Has implemented Rooftop Harvesting, Storm water Harvesting & Open area Harvesting.

5. The Green Supply Chain Has started Green Vendor Development Program for the front end and a Green Dealer Development Program for the back end of the supply chain where partners' are expected to manage their environment involving material resources, industrial wastes, energy resource, pollution 6. Stakeholder Ties at the Grassroots Rural development centre has been set up on 40 acres of land along the delhijaipur highway With wide approach roads, clean water and education facilities for both adults and children-now nurtures a vibrant, educated and healthy community Raman Munjal Vidya Mandir

A modern senior secondary, CBSE affiliated co-educational school with over 1200 students and 61 teachers. Raman Munjal Memorial Hospital

Multi-specialty hospital equipped with latest diagnostic and surgical technology, Provides healthcare to the rural population in and around Dharuhera Raman Munjal Sports Complex

Has basketball courts, volleyball courts, and hockey and football grounds, used by the local villagers Adult Literacy Mission

Launched on 21st September, 1999, covering the nearby villages of Malpura, Kapriwas And Sidhrawali.

Marriages Of Underprivileged Girls Marriages are organized from time to time, Particularly for girls from backward classes, providing financial help and other support to the families. Rural Health Care Provides doorstep health care services to the local community, free health care and medical camps are now a regular feature in the hero group's community outreach program Vocational Training Centre 26 batches comprising of nearly 625 women have been trained in tailoring, embroidery and knitting. Promotes self- employment in women.

Safe Ride Program Educating individuals in order to promote road safety Conduct timely safe ride programs. Developed a product information safety module BE A HERO HONDA GOOD RIDER focuses on Bike Education

OUTREACH PROGRAM: Dharuhera , Haryana - National Economic Mainstream Barkot , Haridwar - Industrial Traning Institute - Learning Centre Surjanwas village - Technical Centre Gurgaon- Haryana Belt Collaborations: Ignou Microsoft & Udyan Care HAMARI ASHA An educational program for village children who are first generation learners and attend govt. Schools Objective is to provide these children with additional support to improve their educational standard and to achieve their overall development. Started three years ago and currently, 10 centres are being managed across 8 villages, and more than 385 children have enrolled.