Q.1.

The following does not represent a market situation: (A) A bank run dispensary located in its staff quarters ( ) A fund raising chairity show for the members of an !"# ($) A meditation camp of a religious organisation conducted for its members (%) A stall distributing kada prasad in a gurudwara. (&) !one of these Ans'(%) Q.(. The markets are grouped into different types based on the geographical area) location of market palace ) product)nature of transaction) and *olume of the transaction : +n the abo*e statement the following is not correct: (A) !ature of transaction ( ) "eographical area ($) ,ocation of marketplace (%) -olume of transaction (&) !one of these Ans'($) Q... The following offering is not a ser*ice : (A) /i0ed deposit receipt ( ) 1ostage stamp ($) "ift coupon of a chain store (%) +nsurance 1olicy Ans'($) Q.2. The act of obtaining a desired ob3ect from someone by offering something in return is called as a (n).... (A) Transaction ( ) &0change ($) 4elationship (%) -alue Ans'( ) Q.5. &conomists use the term......to refer to a collection of buyers and sellers who transact in a particular product class : (A) $ustomer ( ) 6arket ($) &0perience (%) !one of these Ans'( ). Q.7. #ut of the items mentioned below)......is not a product: (A) ,ecture by 8hri 8udhansu 6ahara3 ( ) 8imla ($) -isit to ank9s ,ondon office (%) !one of these Ans'($) Q.:. A product line is a group of related products that function in a similar manner) are sold to the same customer groups) and marketed through the same type of outlets : (A) "roup ( ) ,ine ($) $ategory (%) 6arket Ans' ( ) Q.;. "oods that are typically bought by a consumer based on a comparison of suitability) quality) price)and style are called.....goods: (A) +ndustrial ( ) 8peciality ($) 8hopping (%) $on*enience Ans'($) Q.<. #ut of the following).....is not one of the three le*els of a product : (A) $ore ( ) Augmented ($) Actual (%) /ragmented Ans'(%) Q.1=. #ut of the following).....is not an ob3ecti*e of pricing : (A) 1rofit ( ) 8tabilising demand and sales of the product

($) +mpro*ement in product quality (%) &0pansion of business Ans'(%). Q.11. Abank has a special product for senior citi>ens which pro*ides cheque book on sa*ing account with customer name on chaque book) free of cost debit card with o*er draft facility of rs 15)===) a special pouch for holding passbook) cheque book and debit card) facility for withdrawal and deposites at any branch of the bank)free of cost remittances to any branch of the bank) and free of cost remittances to any branch of another bank co*ered under 4T"8 facility. ?hich of the following is the core product in this offering @ (A) #*erdraft ( ) 4emittances ($) 8a*ing account (%) !one of these Ans : ($). Q.1(. #f the following pricing methods)......is not based on competitors pricing : (A) &nglish Auction ( ) 8ealed'' id Auction ($) "roup 1ricing (%) !one of these Ans : ($) Q.1.. #f the following pricing strategies)......is not ideal for new products : (A) 6arket'8kimming ( ) %iscriminatory 1ricing ($)1romotional 1ricing (%) !one of these Ans: ( ) Q.12.A...discount is offered by the seller to intermediary who performs functionslike selling) storing and record keeping : (A) Quantity ( ) Trade

($) $ash (%) 8easonal Ans : ( ) Q.15. +n market skimming pricing strategy : (A) +nitially price is lower and then it is increased ( ) +nitially price is higher and then it is reduced ($) +ntial price is high and is maintained high (%) !one of these Ans : ( ) Q.17. ank of 6athura is offering 1A higher interest rate on fi0ed diposite to senior citi>ens of 7= years and abo*e. +t is practising...... : (A) 1romotional pricing ( ) 1sychological pricing ($) 8egmental pricing (%) 1roduct mi0 pricing Ans : ($) Q.1:. with....pricing) the products are priced below list price (or e*en below cost)for a temporary period to create buying urgency : (A) 4eference ( ) y'product ($) 1romotional (%) 6arket penetration Ans : ($) Q.1;. #f the following pricing methods)....is not cost'based method. (A) -alue pricing ( ) Target'return pricing ($) 6ark'up 1ricing (%) 6arginal cost pricing

Ans : (A). 6arketing Aptitude Questions ha*e acquired lot of importance now a days as many banks are asking these type of questions. /or all of you here is another set of marketing questions from pre*ious years ank 1# &0ams: 1. +n 8ales) $on*ersion means (1) %esign new product (() $on*ert buyer into a seller (.) $on*ert 8eller into a buyer (2) $on*ert a prospecti*e to a buyer (5) 4eligious $on*ersion (. /or B#n lineC marketing DD. +s the most effecti*e means (1) 8a*ings Accounts (() $redit $ard (.) Eousing ,oans (2) !4+ %eposits (5) usiness Accounts .. 6eaning of $ross'8elling is (1) $ity'$ity sales (() 8elling with cross'face (.) 8ales with crossed fingers (2) 8elling to e0isting customers (5) $old'calling 2. 6arketing strategy meansDDD. (1) +dea for further +ncome (() #ld technique of sales (.) ?ays to impro*e 6arketing Acti*ities (2) ?ays to increase production (5) !etworking 5.CTarget "roupC means (1) All buyers (() All sales persons (.) 1rospecti*e uyers

(2) All $ustomers (5) %eli*ery persons 7. ?hat is the BF81C in a B8a*ing AccountC@ (1) Eigh 4ate of +nterest (() &asy to operate (.) 4isky transactions (2) $ost by "oods (5) anking systems :. ?hich one of the following is !#T a Btarget groupC for 8a*ings ank AccountC (1) 8alaried 1erson (() ,oss incurring companies (.) %octors (2) "o*ernment ser*ants (5) +nsurance Agent ;. Target 6arket for Eousing loans will be (1) &0isting clients (() 1ersons who do not own a house (.) 1ersons who own more than one a house (2) uilders (5) !4+Cs <. #b3ects of %igital 6arketing are (1) #nline 6arketing (() $old'$alling (.) ?eb'%esigning (2) Anticipating the market (5) #ut door marketing 1=.C%8AC means (1) %eli*ery staff Agency (() %irect 8elling Agent (.) %irect 8upplier Agent

(2) %istribution and 8upply Agency (5) %ri*ing 8ales Ahead A!8?&48: (1) 2 (7) 1 (() ( (:) ( (.) 2 (;) ( (2) . (<) . (5) . (1=) (