4 Ps of BRITANNIA

Team Members
Smriti

Singh Rajiv Kumar Preeti Singh Reedhima

HISTORY OF BRITANNIA
A biscuit c m!an" #as started in $%&' in (a)cutta *n # K )+ata, #ith an initia) investment - Rs. '&/. The c m!an" #e a)) +n # as Britannia t da". In $&0&1Britannia Biscuit ( m!an" #as renamed as Britannia Industries 2td. F rbes 3) ba) rated Britannia1 One am ngst the T ! '44 sma)) c m!anies - # r)d.

The

5c n mic Times !egged Britannia India6s 'nd m st trusted brand. In $&%71 it cr ssed the Rs. $44 c res revenue mar+. In Indian Biscuits mar+et1 Britannia is highest se))ing in term - va)ue1 - )) #ed b" Par)e and IT(. And n #8a8da"s it has c vered a maj r !art - mar+et.

Pr ducts

Pr ducts - Britannia
Nutri(h

ice / 3rain Biscuit Tiger Banana Nutri(h ice Suger ut Treat Fruit R ))9 Britannia /48/4 Pe!!er cha++ar /48/4 Mas+a (has+a :ai)" Fresh Bread 1(a+es1Rus+s Shubh Kamna"ein Marrie 3 )d 1etc.

Pr duct6s -eature
Britannia6s

!r duct c mes under undurab)e g ds The !r duct c mes in di--erent si9e as #e)) as sha!e

 Pr

duct6s -eatures are;8 83 d - r hea)th 8Tast" 8The !r duct are avai)ab)e in attractive !ac+aging

8Pr ducts are - g

d <ua)it".

8Pr duct are avai)ab)e in a number variant.

8Pr duct are a)s !r vides deve) !ment - d chi)dren.

Price

Price - Britannia
The

!rice strateg" - Britannia are;8 Mar+et8Pnetrati n Pricing - r the !r ducts )i+e Tiger Pr duct =>ua)it" 2eadershi! - r !r ducts )i+e 3 d :a" and Treat S!ecia) 5vent Pricing in -estive seas n

Price Range
Product name Britannia good day coconut butter biscuit Good day Good day Chaco nut coo!ies Good day Good day "arie go#d weight 180gm 90gm 90gm 180gm 180gm 33$gm price Rs 35 Rs 12 Rs 15 Rs 23 Rs 23 Rs 25

( nt?
Rs 15 Rs 10 $ Rs 13 Rs 5 Rs 22 Rs 38 Rs 10 Rs 20

"i#! bi!is mi#! cream "i#! bi!is "i#! bi!is "arie go#d "arie go#d &ummy choco ca!es (utri choice hi )ibre *reat choco Pure magic choco#ate creme

89 gm 128 gm 85 gm 1$1 gm %9 gm 1'5 gm 250 gm %$ gm 150 gm

( nt?
"i#! bi!is "i#! bi!is *iger orange *reat +im +am (urti choice 128 gm 1$8 gm 80 gm 100 gm 100 gm Rs 10 Rs 25 Rs Rs 5 1' Rs 15

( nt?
"arie go#d 50 50 50 50 "as!a Chas!a 50 50 50 50 (ice time %9gm 1%5 gm %% gm 113 gm %5 gm 133 gm Rs 5 Rs 1% Rs 10 Rs 10 Rs $ Rs 1'

Pr m ti n

Pr m ti n
Britannia

!r m tes itse)- thr ugh;8 Advertisements8Te)evisi n1 ne#s!a!er maga9ines1 etc. Sa)es Pr m ti n8sma)) !ac+ - /48/4 #ith 3 d :a" 1-ree gi-t !ac+ in -estive seas ns1 rura) mar+eting -air. 5vents8Britannia Kha @ r)d (u! in $&&&1 2agaan match in '44$1 etc. Interactive #eb site.

Te)evisi n ads

Fi)m.m!A

Print Ad

P2A(5

Britannia

!r duct is avai)ab)e in a)) ver India .

vBritannia6s

a)) the !r duct #e can -ind in ever" !)ace )i+e rura) mar+et as #e)) as urban mar+et 1 in sh rt it is avai)ab)e ever" #here . vBritannia is avai)ab)e in sma)) st res t big retai) ut)ets .

Manu-acturing unit
Bttarancha) :e)hi K (hennai

)+ata Britannia !)ans t set u! c ntract manu-acturing units . Strateg" t set u! ne# c ntract manu-acturing units at )east at 7/ ) cati ns in the c untr" in the neCt t# t three "ears1

( nsumer distributi n channe)

Manufacturer

v
North West

South

East

Distributor

Whole seller

Retailer

Consumer

Britannia

verseas

B ri ta n n i a i n S riLa n a . B ri ta n n i a i n Mi !!l e E a st

THANK YOB