TOPIC- EFFECT OF VISUAL MERCHANDISING ON CONSUMER BEHAVIOR IN BANGALORE QUESTIONNAIRE

1. The age group you belong to :a) <18 b) 18- ! . (en%er:)e*ale ,. O""upat-on:............. #. /our -n"o*e l-e0 bet1een:a) <,$2$$$ 12$$2$$$ b) ,$2$$$ 3 !$2$$$ e) not appl-"able. ") !$2$$$ 3 12$$2$$$ %) ' +ale ") !-#$ %) #$-&$ e) '&$

!) 4o1 o5ten %o you 6-0-t Shopp-ng +all07 a) 8a-ly b) 9ee:ly ") +onthly %) /early &) 9hen 6-0-t-ng *all0 %o you pay attent-on to the %-0play07 /e0 No

;a0e% on your "ho-"e2 0ele"t the *o0t pre5erable.

Questions

Stron g! Agree

Agr ee

Neut r"

Dis"g ree

Stron g! Dis"g ree

<) =-0ual %-0play -n a 0tore "at"he0 your attent-on. 8) 8-0play0 -n"rea0e your -ntere0t -n pro%u"t0.

>) 8e0-gn an% layout o5 a 0tore a55e"t your o6erall 0hopp-ng e?per-en"e. 1$) @ro%u"t0 be-ng pla"e% l-:e a *e00 *ean0 that they are "heap. 11) U0e o5 %-55erent "olor l-ght0 e55e"t0 your 0hopp-ng pre5eren"e0 1 ) The "olor5ul a00ort*ent0 o5 5a0t 5a0h-on pro%u"t "oul% arou0e your a1arene00.

1,) 8oe0 u0e o5 6-0ual e55e"t0 -n"rea0e your a1arene00 to1ar%0 h-ghl-ghte% pro%u"t07 /e0 No

1#) A*ong the 5ollo1-ng 1hat 5a"tor 1oul% ha6e the greate0t -*pa"t on your buy-ng pre5eren"e7 a) Store 8e0-gn b) @ro%u"t 8-0play ") A-ght-ng %)A*b-en"e

1!) 9hat -0 your op-n-on about 6-0ual *er"han%-0-ng a0 a "reat-6e 0ell-ng 0trategy? (Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the customer) ..........

B!#

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