En el Mundial 2014, las redes sociales ingresarn al televisor

Los LED que permiten conversar por Internet ya estn presentes en 400 mil hogares argentinos. Y estiman que para la Copa del Mundo de Brasil se vendern en igual cantidad que los comunes.
En menos de un ao, la pelota comenzar a ingresar en los arcos brasileos y junto con los ritmos de samba y el calor de sus playas, para el Mundial 2014 buscar imponerse una nueva tecnologa, para que millones de espectadores puedan disfrutar los partidos desde el sof como si estuvieran all. La tendencia son los LED de 46 pulgadas que se conectan a Internet. Fuentes de la industria anticiparon a Clarn que para el Mundial estiman que los televisores inteligentes se vendern en igual cantidad que los comunes. Como ocurre cada 4 aos, se aprovecha la convocatoria de audiencia para introducir nuevas tecnologas en el living. El de 2010 fue el Mundial de las 32 pulgadas en 50 cuotas. Pero hoy la pantalla que marca la evolucin es la que se conecta a Internet. En el pas 400 mil hogares ya tienen una, segn la consultora Carrier, y se espera que esta cifra crezca cuando se aproxime el partido inaugural. Desde cualquier televisor inteligente o Smart TV, el pblico puede ingresar a las redes sociales mientras la pelota est en juego y debatir, en una pequea ventana, las jugadas polmicas, los goles errados y la necesidad de algn cambio tctico con sus contactos. Esta costumbre est muy afianzada con otros dispositivos (tabletas, celulares y la PC) pero ser la primera vez que llega a la TV en el contexto de un Mundial. Adems de postear comentarios en Twitter o Facebook, se podr utilizar Skype para hablar a travs de un recuadro en la pantalla principal. De acuerdo a los expertos en consumo, en el primer semestre del 2014 se va a concentrar la mayor demanda de estos equipos. Los consumidores que adquirieron su primera pantalla plana en 2009, experimentan ahora un fenmeno de recompra, ya que en el Mundial de Sudfrica no haba tantos contenidos Full HD como ahora. La intencin est en las pulgadas grandes, que van de las 42 a las 52. Adems de ser LED, lo que se busca es que tenga algn valor agregado, como es el caso de Internet, indica Ezequiel Brusco, gerente de marketing de Sony. El precio de estos televisores inteligentes se fue afinando y si bien no son baratos, tampoco resultan inalcanzables. Uno de 46 est entre $ 8.000 y $ 11.000. El de 42 desde $ 6.000 hasta $ 8.000. Aunque con algunas promociones se puede reducir el precio. En estos diez meses que separan a la pelota del control remoto, los fabricantes de televisores (LG, Samsung, Sony, Philips, Noblex, JVC, BGH) van a poner sus talleres en la vereda para exhibir lo mejor de su repertorio. La gente aprovecha la cercana del Mundial para una renovacin tecnolgica. Las estrellas van a ser las

pantallas de gran tamao. Para el ao prximo, las estimaciones son que los LED estn empatados en ventas con los televisores conectados. Y pensando en ese hincha que tipea cada palabra mientras mira el partido, los controles remotos de las lneas top, van a tener un teclado en el reverso para facilitar la escritura, seala Ariel Bruzzone, director de marketing de Philips. Para quienes tienen un LCD de la vieja guardia, Google lanz hace un mes Chromecast, una pequea antena que tiene por objeto lograr que la pantalla reciba contenidos de Internet desde la conexin hogarea. Los mismos se pueden transmitir desde una PC, un celular o una tableta. Y el furor fue tal que se agot a las pocas horas. Su precio original era de US$ 35, pero en los sitios de reventa su valor trep al doble e incluso al triple. Algunos importadores lo ofrecen localmente por $ 1.000. No tan directa como el Smart TV pero igual de efectiva, la alternativa para comentar las jugadas del equipo de Sabella ser recurrir a la frmula de celular y WhatsApp. Para el Mundial anterior, esta aplicacin recin naca y el 2014 la encontrar en el punto ms alto de su plenitud: ahora ya tiene 300 millones de usuarios.

World In 2014 , social networks will enter the TV

LEDs that allow Internet chat are already present in 400 000 households in Argentina . And estimate that the Brazilian World Cup will be sold in the same amount that common . In less than a year, the ball will start to enter the arches with Brazilian and samba rhythms and warmth of its beaches , for the 2014 World seek to impose a new technology, for millions of viewers to enjoy the games from the sofa like they were there . The trends are the 46-inch LED connecting to Internet. Industry sources anticipated for World Clarin estimate that smart TVs will be sold in the same amount that common . As happens every four years , takes advantage of hearing the call to introduce new technologies in the living room. The 2010 was the World's 32 inches in 50 installments . But today marks the evolution screen is what connects to the Internet . At home 400 000 households already have one, according to consultancy Carrier, and this figure is expected to grow when approaching the opening match. From any Smart TV or Smart TV , the public can access social networks while the ball is in play and discuss , in a small window , controversial plays , missed goals and the need for a tactical change with your contacts. This practice is deeply entrenched with other devices ( tablets, phones and PC ) but it will be the first time that comes to TV in the context of a World Cup. In addition to posting comments on Twitter or Facebook , you can use Skype to talk through a box on the main screen. According to consumer experts , in the first half of 2014 will concentrate the increased demand for these teams . "Consumers who purchased their first flat screen in 2009 , are now experiencing a phenomenon of repurchase , since the World Cup in South Africa were not as many as now Full HD content . The intention is in inches large , ranging from 42 to 52 . Besides being LED , what is sought is to have any value added, such as the Internet , "says Ezekiel Brusco, marketing manager of Sony . The price of these smart TVs was refined and while not cheap , are not unattainable. One of 46 " is between $ 8,000 and $ 11,000. The 42 " from $ 6,000 to $ 8,000 . Although some promotions can reduce the price. In the ten months that separate the ball from the remote control, the TV manufacturers ( LG , Samsung , Sony , Philips , Noblex , JVC , BGH ) will put their shops in the village to showcase the best of their repertoire. " People use the nearby World technological renovation . The stars are going to be the big screens . For next year , estimates are that LED sales are tied on connected TVs . And thinking about that fan who types every word while watching the

game, the remotes next top lines , they will have a keyboard on the back for easy typing , "says Ariel Bruzzone , director of marketing for Philips . For those with a LCD of the old guard , Google launched a month ago Chromecast , a small antenna that is designed to ensure that the display receives Internet content from the home connection . They can be transmitted from a PC, phone or tablet . And the anger was such that it sold out within hours. Its original price was $ 35 , but resale sites climbed value twice and even three times . Some importers offer it locally for $ 1,000. Not as straightforward as the Smart TV but equally effective, alternative to discuss the team plays Sabella will use the formula cell and WhatsApp . For the previous World , this application just been born and 2014 will find the highest point in its fullness : now has 300 million users.

World In 2014 , social networks will enter the TV LEDs that allow Internet chat are already present in 400 000 households in Argentina . And estimate that the Brazilian World Cup will be sold in the same amount that common . In less than a year, the ball will start to enter the arches with Brazilian and samba rhythms and warmth of its beaches , for the 2014 World seek to impose a new technology, for millions of viewers to enjoy the games from the sofa like they were there . The trends are the 46-inch LED connecting to Internet. Industry sources anticipated for World Clarin estimate that smart TVs will be sold in the same amount that common . As happens every four years , takes advantage of hearing the call to introduce new technologies in the living room. The 2010 was the World's 32 inches in 50 installments . But today marks the evolution screen is what connects to the Internet . At home 400 000 households already have one, according to consultancy Carrier, and this figure is expected to grow when approaching the opening match. From any Smart TV or Smart TV , the public can access social networks while the ball is in play and discuss , in a small window , controversial plays , missed goals and the need for a tactical change with your contacts. This practice is deeply entrenched with other devices ( tablets, phones and PC ) but it will be the first time that comes to TV in the context of a World Cup. In addition to posting comments on Twitter or Facebook , you can use Skype to talk through a box on the main screen. According to consumer experts , in the first half of 2014 will concentrate the increased demand for these teams . "Consumers who purchased their first flat screen in 2009 , are now experiencing a phenomenon of repurchase , since the World Cup in South Africa were not as many as now Full HD content . The intention is in inches large , ranging from 42 to 52 . Besides being LED , what is sought is to have any value added, such as the Internet , "says Ezekiel Brusco, marketing manager of Sony . The price of these smart TVs was refined and while not cheap , are not unattainable. One of 46 " is between $ 8,000 and $ 11,000. The 42 " from $ 6,000 to $ 8,000 . Although some promotions can reduce the price. In the ten months that separate the ball from the remote control, the TV manufacturers ( LG , Samsung , Sony , Philips , Noblex , JVC , BGH ) will put their shops in the village to showcase the best of their repertoire. " People use the nearby World technological renovation . The stars are going to be the big screens . For next year , estimates are that LED sales are tied on connected TVs . And thinking about that fan who types every word while watching the game, remote controls top lines , they will have a keyboard on the back for easy typing , "says Ariel Bruzzone , director of marketing for Philips . For those with a LCD of the old guard , Google launched a month ago Chromecast , a small antenna that is designed to ensure that the display receives Internet content from the home connection . They can be transmitted from a PC, phone or tablet . And the anger was such that it sold out within hours. Its original price was $ 35 , but resale sites climbed value twice and even three times . Some importers offer it locally for $ 1,000.

Not as straightforward as the Smart TV but equally effective, alternative to discuss the team plays Sabella will use the formula cell and WhatsApp . For the previous World , this application just been born and 2014 will find the highest point in its fullness : now has 300 million users.