Press release December 2013 Product Launch Analytics Innovation of the Week: A clever ne ay to cut do n on snorin!

and slee" loss

A !ood ni!ht#s slee" is only a dream for many "eo"le$ %ut no there#s a solution &ytol Anti' in the

that doesn#t involve takin! slee"in! "ills or "rescri"tion dru!s$ and can dramatically cut snorin! innovation of the eek$

(norin! )hroat ("ray acts immediately to fi!ht the source of snorin! *the throat+ hich is a ma,or cause of slee" loss$ &e -./ this "roduct is the Datamonitor 0onsumer Product Launch Analytics

Nytol Anti-Snoring Throat Spray represents a new long-term solution to sleep loss and snoring. This unique spray formula provides immediate action to reduce snoring, and lasts through the night. In clinical testing, Nytol Anti-Snoring Throat Spray was found to produce an eight-fold reduction in peak snoring volumes, compared with no treatment at all. Nytol Anti-Snoring Throat Spray contains phospholipids that lu ricate the throat, carrageenan which helps the foam spray stick to the throat and rosehip e!tract which tones the muscles in the throat. "ust three quick squirts reduce the volume of snoring through the night. Tom #ierhile, Innovation Insights $irector for $atamonitor %onsumer says that &the role of snoring in sleep loss is not often acknowledged, yet snoring is correlated with aging and o esity ' oth of which are on the rise. This product attacks the source of sleep loss, avoiding safety issues and concerns that often accompany sleep aid medications.( )e adds that &Nytol*s own research found that +,of consumers said their partner*s snoring ha its have a negative impact on how well they sleep, so this .sleeper* issue may resonate with a significant num er of consumers.( 1&D( efore edtime can

&otes for editors /or more information a out Nytol Anti-Snoring Throat Spray, contact0 1anufacturer0 2la!oSmith3line %onsumer )ealthcare 1anufacturer*s Address0 456 2reat 7est 8oad, 9rentford, 1iddlese!, T75 42S, :nited 3ingdom 1anufacturer*s 7e site0 www.nytol.co.uk ;ackage Type and ;rice0 <6ml over o!ed spray ottle ' ,=.44 29; ;roduct >aunch Analytics from $atamonitor %onsumer ?datamonitorconsumer.com@ is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. $atamonitor %onsumer is part of Informa plc. Tom #ierhile, Innovation Insights $irector for $atamonitor %onsumer, is availa le for comment. To arrange an interview with Tom #ierhile, please contact 3irstin Stocker in $atamonitor %onsumer*s press office at A++ ?6@ ,+5B 5=<CC+ or e-mail 3irstin at kirstin.stockerDinforma.com. /or more information on ;roduct >aunch Analytics, please contact %lient Services at customerservicesDdatamonitor.com or A++ =6 E<<, 4=6,. A%2-) DA)A32&I)24 ;art of Informa plc., the $atamonitor 2roup ?www.datamonitor.com@ is a world-leading provider of premium glo al usiness information, delivering independent data, analysis and opinion across the Automotive, %onsumer 1arkets, Fnergy G :tilities, /inancial Services, ;harmaceutical G )ealthcare, and 8etail industries. %om ining our industry knowledge and e!perience, we assist more than C,666 of the world*s leading companies in making etter strategic and operational decisions.