Questionnair To Consumer

Special Eurobarometer
European Commission
Population Innovation Readiness

Fieldwork May-June 2005 Publication August 2005
Special Eurobarometer 236 / Wave 63.4 TNS Opinion & Social
This survey was requested by Directorate-General Enterprise and coordinated by Directorate-General Press and Communication
This document does not represent the point of view of the European Commission. The interpretations and opinions contained in it are solely those of the authors.
Special EUROBAROMETER 236 Population Innovation Readiness
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Table of contents
PRESENTATION ...............................................................................................2 SUMMARY OF MAIN FINDINGS ........................................................................5 1. 2. 3. 4. Innovation defined.............................................................................6 Pull of innovative products or services...............................................8 Substitution effect............................................................................12 General perceptions of innovation....................................................19
CONCLUSION .................................................................................................24
ANNEXES Tables Typology Technical note Questionnaire
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PRESENTATION Innovation is a cornerstone of the strategy to meet the target agreed by the European Council in Lisbon in March 2000 of the Union becoming the most competitive and dynamic knowledge-based economy by the end of the decade. The success of innovative products and services depends on market dynamism. In fact, the creation of new markets and the acceptance of new products by customers are of paramount importance for innovation. The markets impact on innovation should grow in the future and it is expected that markets will become more receptive to introducing new products. There are many cases where the country developing a new technology is not the one that adopts it first. National markets vary in their receptiveness for a given innovation. The price and cost structure of a national market can be encouraging for certain types of innovation. Moreover, European diversity, as manifested by differences in consumer preferences for example, coupled with the size of the Internal Market offer a unique combination to enterprises for the introduction of innovative products and services1. In view of this, the Directorate-General Enterprise wished to commission a poll on how receptive Europeans are towards innovation. Interviews were conducted face-to-face in peoples homes in their national language between May 9th and June 14th 2005. Close to 30,000 citizens were interviewed across Europe. The countries surveyed include the twenty-five Member States (including the Turkish Cypriot community of Cyprus) as well as the accession countries (Bulgaria and Romania) and the candidate countries (Croatia and Turkey). The methodology used is that of the Standard Eurobarometer polls managed by the Directorate-General Press and Communication (unit Opinion polls, press reviews, Europe Direct). The underlying objective of this analysis is to assess how Europeans define innovative products or services as well as the extent to which citizens are attracted to these. The final objective is to assess overall perceptions of innovation. For each theme addressed, our analysis2 looks at the: The European Union as a whole; Individual countries3; Socio-demographic variables; Other variables which we systematically cross-tabulated with the results for each question include attraction towards innovative products or services (results for Q1), likelihood to replace trusted product or service for an innovative one (results for Q4) and willingness to pay more for innovation (results for Q5).
In order to have a more in-depth understanding of the results, we have added a typology dimension to our analysis. This typology analysis enables us to classify respondents into general types. In the annex, there is a brief explanation of factorial
COM (2003) 112 final Innovation policy: updating the Unions approach in the context of the Lisbon strategy 2 In some cases, due to the rounding of figures, displayed sums can show a difference of one point with the sum of the individual cells. Also, note that the total percentages shown in the tables of this report may exceed 100% where the respondent is allowed to give several answers to a particular question. 3 CY (tcc) represents the Turkish Cypriot community i.e. non government controlled areas of Cyprus. 2
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and typology analyses. The general objective of this typology analysis is to identify within our sample, respondents which have distinguishing characteristics in terms of their attitudes towards innovation, and use this classification as an additional dimension in the analysis. Based on the survey results, we have created the following groups. The first type, corresponding to 16% of the EU-25 sample, is described as antiinnovation and as suggested by their name, respondents here are opposed to innovative products or services. This group is generally composed of females and those aged 55 or over. Compared to other groups, they tend to have a lower level of education and live alone. Their principal occupation is taking care of the home or else they are retired. The second type is not yet ready to embrace innovative products or services and can therefore be referred to as the reluctant group. 33% of European citizens fall under this category. There are some similarities with the profile of this type and that of the first type presented above: they are mostly female, aged 40 or older and tend to be non-active (although not students) or manual workers. The third type is somewhat drawn towards innovative products or services and can be classified as the attracted group, making up 39% of the sample. They tend to be more often male, young, students or white collar workers and live in a large household. The fourth identified type can be classified as the enthusiasts and represents 11% of the sample. This group are calling out for innovation and have the following characteristics: they are male, young, still studying or have a high level of education. Managers and students are over-represented in this group. At this point it is worth assessing how these types are represented at the national level. The graph below shows the proportion of each of the types in each country.
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Malta and Slovakia are the Member States with the highest proportion of proinnovation citizens i.e. either enthusiasts or the attracted group. However, a relatively large proportion of countries follow very closely behind. Both Slovakia and Malta, along with Slovenia and Luxembourg boast among the highest proportion of enthusiasts, amounting to close to one in five citizens. Both Turkey and Romania can be distinguished with respective proportions of 25% and 20% falling under the enthusiasts category. On the other side of the coin, the typology analysis shows that citizens in Poland and Latvia are least ready to embrace innovation as over three in five are classified as anti-innovation or reluctant. However, the highest proportions of anti-innovation citizens are in Greece (22%), Cyprus (21%) and Portugal (20%). A similarly high proportion of Bulgarians (20%) falls under this category. An in-depth analysis of the results for each question follows. In the annex, a technical note details the interview techniques used by the institutes of the TNS Opinion & Social network as well as levels of confidence.
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SUMMARY OF MAIN FINDINGS Innovation defined A majority of EU citizens associates innovation more with the creation of new products or services (52%) over the improvement of existing ones (39%). Attraction to innovative products or services European citizens are receptive to innovative products or services: a comfortable majority of 57% of EU citizens declares that they feel attracted towards innovative products or services. This group tends to be primarily made of males, the young, those living in large households and/or students, managers or white collar workers. Although a majority of citizens declares that they are drawn to the latest innovations on the market, 40% believes that they are less inclined to make such a purchase compared to those in their immediate circle. The European market is split between those who prefer to stick to their trusted product or service (47%) and those who eagerly try the innovative substitution at least once (45%). The socio-demographic characteristics of respondents who readily try the innovative replacement are similar to those declaring that they are attracted to new or improved products or services. The decision to replace a trusted product or service by an innovative one seems to be influenced by the associated cost factor. A price premium for innovative products or services could be a barrier for some. The results show that 45% of EU citizens would only substitute a trusted brand if this would cost the same. The typology classification shows that enthusiasts are the group calling out for innovation. The characteristics of this group echo those which have been described above: they are male, young, still studying or have a high level of education. Managers and students are also over-represented in this group. General perceptions of innovation Respondents clearly recognise the importance of innovation for companies. Of a series of positive and negative statements, 42% identified the statement that a company which does not innovate is a company that will not survive. Innovation could also represent a major level to meet the underlying objective of the Lisbon Strategy as 42% identify innovation is essential for improving economic growth as being one of the statements with which they agree. These main findings are developed in greater detail in the analysis which follows.
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1.
Innovation defined
This introductory section looks at how citizens define innovation. In the first question of the survey (which we will analyse in the next chapter), innovative products or services were described as being new or improved products or services. However, when it comes to the crunch do citizens associate innovation more with the creation of new products or services or the improvement of existing products or services? Source questionnaire: Q3 - Innovation associated with the creation of new products or services For a majority of EU citizens (52%), innovation is the creation of new products or services. 39% consider that innovation is rather the improvement of existing products or services.
Over three in five citizens in Greece, Slovenia and Sweden consider that innovation is the creation of new products or services. A similarly high proportion of respondents in both accession countries (Bulgaria and Romania) and one of the candidate countries (Croatia) are also of this opinion. Whereas, more respondents in Belgium (59%), Slovakia (58%) the Czech Republic (56%) and Poland (55%), say that for them innovation is the improvement of existing products or services. The socio-demographic breakdown of results reveals more striking tendencies for the item the creation of new products or services. In the gender category, males (54%) are more likely to perceive innovation as being the creation of new products or
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services compared to females (50%). Managers stand out in the occupation category with as many as 64% stating that for them, innovation is the creation of new products or services.
Q3 What does "innovation" mean for you? The creation of new products or services or the improvement of existing products or services? Re sponse : The cre a tion of ne w products or se rv ice s
EU25 SEX M ale Fem ale R ESP ON D EN T OC C UP A TION Self- em plo yed M anagers Other white co llars M anual wo rkers H o use perso ns Unem plo yed R etired Students A TTR A C T ION TOWA R D S IN N OVA TIVE P R OD UC TS/SER VIC ES A ttracted N o t attracted R EP LA C E P R OD UC T/SER VIC E Wo uld no t replace Wo uld replace WILLIN GN ESS TO P A Y FOR IN N OVA TION Significantly m o re expensive Little m o re expensive If co sts the sam e N ever (SP ) TYP OLOGY ON IN N OVA TION A nti-inno vatio n R eluctant A ttracted Enthusiasts 39% 43% 59% 70% 39% 63% 60% 5 1% 49% 59% 45% 58% 55% 64% 59% 5 1% 47% 48% 43% 58% 54% 50% 52%
Respondents who stated in an earlier question that they are attracted towards innovative products or services and/or those who say that they would quickly try an innovative product or service at least once as a substitute for a trusted one stand out for the relatively higher proportions who say that innovation for them is the creation of new products or services. Similarly, those who would be willing to pay more for an innovative product as a replacement for one they already use stand out here. Enthusiasts can be distinguished in the typology grouping with 70% stating that for them; innovation is more the creation of new products or services.
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2.
Pull of innovative products or services
In this section we will analyse the extent to which citizens consider that they feel attracted towards innovative products or services. Source questionnaire: Q1 & Q2 - A majority is drawn towards innovative products or services In this opening question innovative products or services were described as being new or improved products of services. The map below shows the overall results for attracted, i.e. those who answered very attracted or fairly attracted. 57% of EU citizens declare that they feel attracted towards innovative products or services (11% very attracted and 45% fairly attracted). On the contrary, 39% declare that they are not attracted to new or improved products or services.
According to citizens self-assessment of how attracted they are towards innovations, it would seem that Luxemburgers, the Dutch, the Maltese, the British and the Slovaks are most receptive with close to or over seven in ten confirming that they are attracted to these.
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Of the accession and candidate countries, Turkey stands out with a result which figures among the highest scores in the EU: 71% declare that they are drawn to innovative products or services. At the other end of the scale lie Germany (38%), Hungary and Austria (both 42%) where relatively lower proportions declare their attraction to innovations. In fact, in these countries, a majority declare that they are not attracted to new or improved products or services. Citizens were then asked how inclined they are to purchase innovative products or services compared to their friends and family. At the EU level, 28% say that they are more inclined to purchase innovative products or services compared to those in their immediate circle. A relative majority of 40% say that they are less inclined to do so and 26% spontaneously say that they are as inclined to purchase innovative products or services as they are. Poland, Lithuania, Finland and Latvia stand out with a majority of respondents stating that they are less inclined to purchase innovative products or services.
Looking at the results for those stating that they are more inclined to purchase innovative products or services, the United Kingdom (39%), the Czech Republic, Slovakia and Malta (38% in all three) stand out with significantly higher results.
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The socio-demographic breakdown reveals some striking differences for the results for those stating that they are attracted towards innovative products or services. Males, young respondents (aged 15-24), those living in a household of at least three and/or students, managers or white collar workers stand out here.
Q1 In general, to what extent are you attracted towards innovative products or services, in other words new or improved products or services? Re sponse : Attracte d
EU25 SEX M ale Fem ale A GE 15-24 25-39 40-54 55 + EDUCA T ION (END OF) 15 16-19 20+ Still Studying H OUSEHOLD C OM P OSIT ION 1 2 3 4+ RESP ONDENT OCCUP A T ION Self- em plo yed M anagers Other white co llars M anual wo rkers H o use perso ns Unem plo yed Retired Students REP LA C E P R ODUCT/SERVICE Wo uld no t replace Wo uld replace WILLINGNESS TO P A Y FOR INNOVA T ION Significantly m o re expensive Little m o re expensive If co sts the sam e N ever (SP ) T YP OLOGY ON INNOVA T ION A nti-inno vatio n R eluctant A ttracted Enthusiasts 8% 32% 86% 98% 14 % 49% 85% 8 1% 40% 79% 39% 75% 45% 57% 57% 64% 70% 70% 48% 53% 6 1% 63% 37% 59% 65% 75% 40% 73% 67% 58% 62% 5 1% 57%
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As we might expect, those who would quickly try a new or improved product or service as a substitute for a trusted one and/or those who are willing to pay more for innovations can be distinguished for the considerably higher proportions stating that they are attracted to innovative products or services. The same tendencies as those observed above emerge for the results for those stating that they are more inclined to purchase innovative products or services. We can however note that those who stated in the previous question that they are attracted towards innovative products or services (46%) have a greater tendency to have stated that they are more inclined to purchase innovative products or services compared to those who declare that they are not attracted (4%).
Q2 C ompared to your friends and family, would you say that you tend to be? Re sponse : More incline d to purchase innov ativ e products or se rv ice s
EU25 SEX M ale Fem ale A GE 15-24 25-39 40-54 55 + EDUCA TION (END OF) 15 16-19 20+ Still Studying HOUSEH OLD COM P OSITION 1 2 3 4+ R ESP ON DENT OCCUP A T ION Self- em plo yed M anagers Other white co llars M anual wo rkers H o use perso ns Unem plo yed Retired Students A TTRA C TION TOWA RDS INNOVA TIVE P RODUCT S/SERVICES A ttracted No t attracted REP LA CE P RODUCT/SER VICE Wo uld no t replace Wo uld replace WILLINGNESS TO P A Y FOR INNOVA T ION Significantly m o re expensive Little m o re expensive If co sts the sam e Never (SP ) TYP OLOGY ON INNOVA TION A nti-inno vatio n Reluctant A ttracted Enthusiasts 2% 8% 39% 85% 20% 3% 45% 58% 14 % 45% 4% 46% 32% 39% 36% 26% 18 % 27% 16 % 43% 2 1% 25% 3 1% 3 1% 14 % 29% 33% 43% 43% 35% 26% 16 % 22% 34% 28%
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3.
Substitution effect
In this section we will explore the extent to which respondents are willing to substitute a trusted product with an innovative one before assessing the influence of the cost factor. Source questionnaire: Q4 & Q5 - The EU market is split between those who stick to their trusted product or service and those who eagerly try the innovative substitution When an innovative product or service is launched on the market and can replace one which respondents already trust and regularly buy, 45% of EU citizens declare that they quickly try the innovative one at least once.
The receptiveness of the Maltese to innovative products or services is notable with seven in ten responding that they quickly try the innovative product or service at least once. This is in line with the typology analysis presented above where we saw that Malta is the Member State with the highest proportion of pro-innovation citizens. Following next are Luxembourg (65%), Sweden (62%) and Belgium (60%).
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Of the accession and candidate countries, Turkey stands out with 63% conveying their receptiveness to innovative products or services. There is a more or less even split at the European Union level between those who rush to try the latest innovative product or service at least once (45%) and those who prefer to continue purchasing their trusted product or service rather than replacing this with the innovative one (47%). The Poles stand out for their reluctance with 62% preferring to stick to the product or service which they already trust. It is again worth recalling that according to the typology classification, Poland ranked highest amongst those countries where respondents were least ready to embrace innovation. Following next are Germany and Portugal (both at 52%).
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Now that we have assessed respondents willingness to forego purchasing a trusted product or service for an innovative one, we will now examine the influence of the cost factor.
At the European Union level, 6% would be willing to replace a product or service that they already use by an innovative one even if this is significantly more expensive. 31% would be willing to pay a certain premium (if this is a little more expensive). However, 45% would only substitute a trusted brand if this would cost the same. Only 11% spontaneously say that they would never be willing to purchase an innovative product or service.
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The graph below clearly shows that a large majority (80%) of the Enthusiasts group are willing to replace a product or a service they already use by a more expensive innovative one. 4 in 10 enthusiasts are even willing to purchase an innovative product if it is significantly more expensive. A slight majority of the attracted group (53%) stated their readiness to make this replacement by an innovative product, only if this is a little more expensive. More than two thirds (69%) of the reluctant group would be willing to replace a product or service that they already use by an innovative one only if this would cost the same. Finally, we can note that a majority (62%) of the anti-innovation respondents clearly stated that they would never be willing to purchase an innovative product or service to replace one they already use.
Q5 You would be willing to replace a product or a service that you already use by an innovative one
Even if this is significantly mo re expensive I wo uld never be willing to purchase an inno vative pro duct o r service Only if this is a little mo re expensive DK Only if this wo uld co st the same
EU25
6%
3 1%
45%
11%
7%
Typo lo gy o n Inno vatio n
Enthusiasts
40%
40%
17 %
A ttracted
2%
53%
4 1%
4%
Reluctant
2%
17 %
69%
10 %
A nti-inno vatio n
3%
27%
62%
7%
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In most countries close to or less than one in ten would be prepared to pay a significantly higher price for an innovative product or service. Looking now at the results for those who would be willing to replace a product or service that they already use by an innovative one only if this is a little more expensive, Sweden stands out with 48%. Following next are Slovenia (44%), the Netherlands (41%), Malta and Luxembourg (both 40%).
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A majority of citizens in Portugal, Austria, Lithuania, Germany and Hungary would only replace a product or service which they use if the innovative one would cost the same. In most countries surveyed, close to or less than one in ten, spontaneously says that they would never be willing to purchase an innovative product or service. The socio-demographic breakdown once again reveals similar tendencies to those observed earlier. Males, respondents aged 15-24, students, managers or white collar workers have a greater tendency to quickly substitute a trusted product or service for an innovative one.
Q4 In general, when an innovative product or service is put on the market and can replace a product or service that you already trust and regularly buy, do? Re sponse : You quickly try the innov a tiv e product or se rv ice a t lea st once
EU25 SEX M ale Fem ale A GE 15-24 25-39 40-54 55 + ED UC A TION (EN D OF) 15 16-19 20+ Still Studying R ESP ON D EN T OC C UP A TION Self- em plo yed M anagers Other white co llars M anual wo rkers H o use perso ns Unem plo yed R etired Students A TTR A C TION TOWA R D S INN OVA TIVE P R OD UC TS/SER VIC ES A ttracted N o t attracted WILLINGN ESS TO P A Y FOR IN N OVA TION Significantly m o re expensive Little m o re expensive If co sts the sam e N ever (SP ) TYP OLOGY ON IN N OVA TION A nti-inno vatio n R eluctant A ttracted Enthusiasts 6% 23% 69% 77% 7% 39% 65% 68% 22% 62% 30% 60% 48% 56% 56% 46% 37% 46% 29% 48% 5 1% 60% 3 1% 59% 53% 46% 49% 4 1% 45%
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As we would once again expect, respondents who previously declared that they are attracted towards innovative products or services and/or those who are willing to pay a premium for these can be distinguished for the relatively higher proportion declaring that they quickly try an innovative product or service at least once. Respondents who can be classified as enthusiasts are more likely to declare that would quickly try an innovative product or service as a substitute for a trusted one.
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4.
General perceptions of innovation
In this final section we will explore respondents overall perceptions of innovation and innovative products or services. Source questionnaire: Q6 - Innovation: a necessity for companies and economic growth In this question a series of both positive and negative statements was put to respondents who were asked to identify those with which they agree. The EU ranking shown in the chart below suggests that respondents clearly recognise the importance of innovation for companies. 42% identified the statement that a company which does not innovate is a company that will not survive. Innovation could also represent a major lever to meet the underlying objective of the Lisbon Strategy as 42% identify innovation is essential for improving economic growth as being one of the statements with which they agree.
On a more practical level, 37% consider that innovative products or services often simplify everyday life. However, 30% believe that the advantages of innovative products or services are often exaggerated. 28% believe in the positive impact of selling an innovative product or service on the overall image of a companys brand. The transient nature of innovative products or services is mentioned by 27% who consider that innovative products or services are a matter of fashion and 19% who state that innovative products or services are most of the time gadgets. 14% believe there is a risk element when a consumer purchases an innovative product or service.
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We will first asses the national results for both items which score highest at the EU level. The results in Finland, the Netherlands, Belgium, Estonia and Hungary stand out with a majority identifying the statement that a company which does not innovate is a company that will not survive. Over one in two citizens in Sweden, the Benelux countries, Estonia, Finland, Slovenia, the Czech Republic and Germany identified innovation is essential for improving economic growth as being one of the statements with which they agree.
The item which receives the highest score for each country is shaded in the table above. The item innovative products or services often simplify everyday life receives the highest score in more countries than any other item, but for the most part, these tend to be small countries. The necessity for companies to innovate in order to survive and the necessity to innovate in order to improve economic growth are the items which score highest in most other countries.
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The socio-demographic breakdown of results reveals marked differences between groups. Taking the item innovation is essential for economic growth, males (47%) are considerably more likely than females (38%) to identify this statement as one with which they agree. In the respondent occupation category, managers stand out with 57% declaring their conviction that innovation is essential for boosting economic growth. Those who say that they are attracted towards innovative products or services and/or those who would quickly substitute a trusted product for an innovative one are more likely to agree that innovation is a necessary factor for improving the growth of the economy. In the typology classification category, enthusiasts stand out with an agreement rate of 61%.
Q6 With which of the following statements do you agree? Re sponse : Innov a tion is e sse ntia l for improv ing e conom ic growth
EU25 SEX M ale Fem ale R ESP OND EN T OCC UP A T ION Self- em plo yed M anagers Other white co llars M anual wo rkers Ho use perso ns Unem plo yed R etired Students A TT RA C TION TOWA R DS IN NOVA TIVE P R OD UC TS/SER VICES A ttracted N o t attracted R EP LA C E P R ODUCT /SER VICE Wo uld no t replace Wo uld replace TYP OLOGY ON INN OVA TION A nti-inno vatio n Reluctant A ttracted Enthusiasts 15 % 35% 53% 6 1% 34% 54% 3 1% 5 1% 40% 32% 38% 35% 50% 44% 57% 49% 38% 47% 42%
The profile of respondents agreeing with the item a company which does not innovate is a company that will not survive is that same as that for the item innovation is essential for improving economic growth.
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Q6 With which of the following statements do you agree? Re sponse : Innov a tiv e products or se rv ice s ofte n simplify e v e ry da y life
EU25 SEX M ale Fem ale SUB JEC TIVE UR B A NISA TION Rural village Sm all-m id size to wn Large to wn A TTR A CTION TOWA RD S IN N OVA TIVE P R OD UC TS/SERVIC ES A ttracted No t attracted R EP LA C E P R ODUC T/SERVIC E Wo uld no t replace Wo uld replace TYP OLOGY ON IN N OVA TION A nti-inno vatio n R eluctant A ttracted Enthusiasts 11% 29% 50% 53% 27% 50% 25% 47% 35% 36% 42% 40% 35% 37%
Looking now at the profile of respondents who believes that innovative products or services often simplify everyday life, once again it seems that males (40%) have a greater tendency to express their agreement than females (35%). Those living in large towns are more likely to recognise this aspect of innovative products or services. Similarly, those who are attracted towards innovation and/or those who would quickly try an innovative product or service as a replacement for a trusted one tend to recognise the added value of innovative products or services in terms of making life easier.
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The following tendencies emerged for those agreeing that the advantages of innovative products or services are often exaggerated. Respondents who say that they are not attracted to innovative products or services and/or those who would not replace a trusted product or service for an innovative one are more inclined to express their scepticism vis--vis the claimed features of innovative products or services. In the typology classification, the reluctant group stands out.
Q6 With which of the following statements do you agree? Re sponse : The a dv anta ge s of innov a tiv e products or se rv ice s a re ofte n e x a gge ra te d
EU25 A T TR A C TION TOWA R D S INN OVA T IVE P ROD UCT S/SER VICES A ttracted No t attracted R EP LA CE P RODUCT/SERVIC E Wo uld no t replace Wo uld replace TYP OLOGY ON INN OVA TION A nti-inno vatio n R eluctant A ttracted Enthusiasts 23% 18 % 27% 45% 27% 35% 27% 36% 30%
The same can be said of those who have a greater tendency to agree that innovative products or services are a matter of fashion. However, the gender of respondents also seems to bear an influence here with females (29%) being more likely than males (24%) to believe that innovative products or services are as fleeting as fashion.
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CONCLUSION The acceptance of new products by consumers is crucial to the success of innovation. The results of the survey show that European citizens are receptive to innovative products or services. A comfortable majority of 57% confirm that they are drawn to new or improved products or services. This group tends to be primarily made up of males, the young, those living in large households and/or students, managers or white collar workers. Although a majority of citizens declare that they are attracted to the latest innovations on the market, only 28% believe that they are more inclined to make such a purchase compared to those in their immediate circle. The European market seems to be quite diverse when it comes to national citizens preferences for opting for innovative products or services. The typology analysis reveals four groups which can be distinguished in terms of their attitudes towards innovation: the anti-innovation group make up 16% of interviewees in the EU, the reluctant group comprises 33% of the sample, the attracted group corresponds to 39% and finally the enthusiasts represent 11% of respondents. Slovakia, Malta, Slovenia, Luxembourg as well as Turkey and Romania boast among the highest proportion of enthusiasts corresponding to close to one in five citizens. The highest proportions of anti-innovation respondents are in Southern Europe and notably in Greece (22%), Cyprus (21%), Portugal (20%) and Bulgaria (20%). When it comes to the substitution of a tried and tested product or service, citizens are more or less evenly split between those who eagerly rush out to buy what has just come on the market instead of making their usual purchase (45%) and those who prefer to stick to what they know (47%). The sociodemographic profile of respondents who quickly try the innovative product or service at least once is similar of those confirming that they are attracted to new or improved products or services. This parallel would suggest that those who are drawn to innovative products tend not to restrain themselves and make the desired purchase. We have seen that of the working population categories, those with a somewhat higher earning potential i.e. managers or white collar workers, have a greater tendency to be supporters of innovative products or services. It would therefore seem quite logical that price could be an influencing factor. The results show that a price premium for innovative products or services could be a barrier for some: 45% of EU citizens state that they would only replace a product or service they use for an innovative one if this would cost the same. We have seen that consumer preferences vary across European countries and within national markets. However, throughout the EU, respondents of a similar sociodemographic profile systematically demonstrate a high degree of openness to new products or services. Companies should be made aware of these patterns in order to tailor their innovation strategy accordingly.
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TABLES
QE1 D'une manire gnrale, dans quelle mesure tes-vous attir(e) par des produits ou services innovants, c'est--dire des produits ou services nouveaux ou amliors ? QE1 In general, to what extent are you attracted towards innovative products or services, in other words new or improved products or services? Plutt pas Pas du tout Attir(e) / Trs attir(e) / Plutt attir(e) / attir(e) / Not at NSP / DK attir(e) / Not TOTAL Attracted Very attracted Fairly attracted all attracted very attracted UE25 EU25 24801 11% 45% 27% 12% 4% 57% BE 1000 11% 50% 27% 11% 1% 61% CZ 1083 12% 52% 24% 7% 4% 64% DK 1051 13% 49% 28% 6% 4% 62% D-W 1015 5% 34% 41% 15% 5% 39% DE 1520 5% 32% 43% 15% 5% 38% D-E 505 6% 28% 49% 15% 3% 34% EE 1001 12% 47% 29% 9% 3% 60% EL 1000 11% 39% 29% 18% 4% 50% ES 1024 9% 40% 28% 17% 6% 48% FR 1012 9% 51% 25% 13% 2% 60% IE 1006 15% 47% 21% 11% 6% 62% IT 1004 13% 53% 18% 13% 3% 66% CY 505 13% 41% 30% 12% 4% 54% LV 1015 10% 39% 36% 8% 6% 49% LT 1003 9% 49% 28% 9% 5% 58% LU 504 23% 50% 19% 6% 3% 72% HU 1014 7% 35% 35% 19% 3% 42% MT 500 16% 53% 22% 5% 3% 70% NL 1006 16% 56% 21% 6% 1% 72% AT 1000 7% 34% 38% 14% 7% 42% PL 1000 12% 49% 25% 10% 5% 60% PT 1005 11% 45% 23% 16% 5% 56% SI 1045 20% 48% 23% 8% 2% 67% SK 1108 20% 49% 22% 7% 2% 69% FI 1024 7% 41% 41% 11% 1% 48% SE 1024 20% 46% 27% 5% 1% 67% UK 1347 18% 52% 18% 6% 6% 69% BG 1018 10% 38% 22% 19% 11% 48% HR 1000 15% 41% 29% 12% 3% 56% RO 1004 17% 46% 16% 10% 11% 63% TR 1005 32% 39% 18% 5% 6% 71% CY (tcc) 500 38% 32% 22% 7% 1% 70%
Pas attir(e) / Not attracted 39% 38% 31% 34% 56% 58% 63% 38% 47% 45% 38% 32% 31% 42% 44% 37% 25% 54% 27% 27% 51% 35% 39% 31% 29% 51% 32% 24% 41% 41% 26% 23% 29%
QE1 D'une manire gnrale, dans quelle mesure tes-vous attir(e) par des produits ou services innovants, c'est--dire des produits ou services nouveaux ou amliors ? QE1 In general, to what extent are you attracted towards innovative products or services, in other words new or improved products or services? Pas du tout Plutt pas Trs attir(e) / Plutt attir(e) / TOTAL attir(e) / Not attir(e) / Not at NSP / DK Very attracted Fairly attracted very attracted all attracted UE25 EU25 24801 11% 45% 27% 12% 4% Sex Male 11960 15% 48% 25% 9% 3% Female 12841 8% 43% 30% 14% 5% Age 15-24 3783 18% 55% 17% 5% 5% 25-39 6583 14% 52% 24% 6% 3% 40-54 6338 10% 48% 30% 9% 3% 55 + 8094 7% 33% 32% 22% 5% Education (End of) 15 6023 5% 33% 33% 24% 6% 16-19 9515 10% 49% 28% 10% 4% 20+ 6282 16% 50% 26% 6% 2% Still Studying 2548 19% 55% 17% 4% 4% Household composition 1 4746 10% 38% 27% 20% 5% 2 7485 10% 42% 30% 13% 4% 3 4751 12% 49% 26% 9% 4% 4+ 7814 12% 51% 26% 7% 4% Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 11% 46% 27% 12% 4% UE / EU 615 11% 43% 30% 11% 5% Europe hors UE / Europe outside EU 311 7% 36% 37% 18% 2% Hors Europe / Outside Europe 512 23% 43% 22% 8% 5% Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 11% 45% 28% 12% 4% 1 pays UE / 1 country EU 789 8% 51% 29% 8% 3% 2 UE / 2EU 792 14% 43% 30% 10% 4% Au moins 1 hors UE / At least 1 outside 1133 18% 46% 20% 10% 5% Left-Right scale (1-4) Left 7205 11% 47% 29% 10% 3% (5-6) Centre 8672 11% 46% 28% 11% 4% (7-10) Right 4734 15% 47% 25% 11% 2% Respondent occupation scale Self- employed 2073 14% 50% 26% 8% 3% Managers 2565 19% 51% 24% 4% 2% Other white collars 2756 12% 57% 23% 5% 3% Manual workers 4878 10% 47% 30% 10% 3% House persons 2375 5% 39% 29% 19% 7% Unemployed 1687 10% 48% 27% 10% 6% Retired 5919 6% 32% 33% 23% 5% Students 2548 19% 55% 17% 4% 4% Subjective urbanisation Rural village 8486 9% 42% 31% 13% 4% Small-mid size town 10158 11% 47% 26% 12% 4% Large town 6121 14% 46% 26% 10% 4% Attraction towards innovative products/services Attracted 14024 20% 80% Not attracted 9754 70% 30% Replace product or service Would not replace 11687 5% 34% 38% 19% 3% Would replace 11145 19% 60% 17% 3% 2% Willingess to pay for innovation Significantly more expensive 1531 32% 53% 11% 3% 1% 7806 18% 63% 15% 2% 1% Little more expensive If costs the same 11215 7% 43% 36% 12% 3% Never (SP) 2616 1% 13% 36% 44% 6% Typology on Innovation Anti-innovation 3946 1% 7% 21% 67% 4% Reluctant 8264 3% 29% 60% 1% 7% Attracted 9789 3% 82% 10% 2% 3% Enthusiasts 2802 77% 21% 2% 0% 0%
Attir(e) / Attracted 57% 62% 51% 73% 67% 58% 40% 37% 59% 65% 75% 48% 53% 61% 63% 57% 54% 43% 65% 56% 60% 56% 64% 58% 57% 62% 64% 70% 70% 57% 45% 57% 39% 75% 52% 58% 60% 100% 40% 79% 85% 81% 49% 14% 8% 32% 86% 98%
Pas attir(e) / Not attracted 39% 34% 44% 22% 30% 39% 55% 57% 38% 32% 21% 48% 43% 35% 33% 39% 41% 54% 30% 40% 37% 40% 31% 39% 39% 36% 34% 29% 28% 40% 49% 37% 56% 21% 44% 38% 36% 100% 58% 20% 14% 18% 48% 80% 88% 61% 12% 2%
QE2 Par rapport vos amis et votre famille, diriez-vous que vous avez tendance tre ... ? QE2 Compared to your friends and family, would you say that you tend to be? Plus enclin acheter des (Aussi enclin qu'eux acheter Moins enclin acheter des produits ou services innovants produits ou services innovants des produits ou services / More inclined to purchase / Less inclined to purchase innovants) / (As inclined to innovative products or innovative products or purchase innovative products services services or services as they are) 28% 25% 38% 23% 19% 19% 20% 27% 27% 25% 26% 24% 30% 15% 33% 32% 31% 22% 38% 34% 20% 29% 20% 32% 38% 20% 27% 39% 17% 19% 34% 36% 43% 40% 46% 43% 45% 45% 45% 47% 39% 40% 34% 35% 33% 36% 37% 51% 56% 35% 32% 29% 41% 41% 57% 32% 31% 31% 56% 34% 38% 27% 40% 31% 34% 36% 26% 27% 16% 28% 30% 30% 30% 28% 28% 30% 34% 34% 29% 40% 11% 8% 28% 36% 26% 21% 27% 10% 35% 33% 25% 22% 35% 19% 34% 38% 19% 22% 17%
TOTAL
NSP / DK
UE25 EU25 BE CZ DK D-W DE D-E EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR CY (tcc)
24801 1000 1083 1051 1015 1520 505 1001 1000 1024 1012 1006 1004 505 1015 1003 504 1014 500 1006 1000 1000 1005 1045 1108 1024 1024 1347 1018 1000 1004 1005 500
6% 2% 4% 5% 6% 5% 3% 6% 4% 11% 5% 10% 4% 8% 5% 4% 6% 10% 7% 4% 12% 5% 13% 3% 6% 2% 4% 4% 21% 3% 17% 8% 4%
QE2 Par rapport vos amis et votre famille, diriez-vous que vous avez tendance tre ... ? QE2 Compared to your friends and family, would you say that you tend to be? (Aussi enclin qu'eux acheter Plus enclin acheter des Moins enclin acheter des des produits ou services produits ou services innovants produits ou services innovants innovants) / (As inclined to / More inclined to purchase / Less inclined to purchase purchase innovative products innovative products or services innovative products or services or services as they are) 28% 34% 22% 43% 35% 26% 16% 14% 29% 33% 43% 21% 25% 31% 31% 28% 27% 15% 34% 27% 31% 29% 33% 28% 28% 32% 32% 39% 36% 26% 18% 27% 16% 43% 24% 28% 32% 46% 4% 14% 45% 58% 45% 20% 3% 2% 8% 39% 85% 40% 36% 45% 27% 34% 42% 50% 49% 40% 38% 27% 46% 43% 37% 36% 40% 41% 46% 37% 41% 38% 37% 37% 41% 40% 40% 40% 34% 35% 38% 44% 40% 52% 27% 43% 39% 39% 25% 65% 59% 23% 24% 26% 48% 65% 67% 70% 13% 11% 26% 26% 27% 27% 27% 27% 25% 27% 26% 26% 26% 25% 26% 27% 27% 26% 25% 31% 21% 26% 27% 26% 25% 27% 27% 25% 25% 25% 25% 31% 29% 27% 24% 26% 26% 28% 24% 27% 25% 23% 29% 17% 27% 29% 23% 20% 13% 47% 4%
TOTAL
NSP / DK
UE25 EU25 24801 Sex Male 11960 Female 12841 Age 15-24 3783 25-39 6583 40-54 6338 55 + 8094 Education (End of) 15 6023 16-19 9515 20+ 6282 Still Studying 2548 Household composition 1 4746 2 7485 3 4751 4+ 7814 Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 UE / EU 615 Europe hors UE / Europe outside EU 311 Hors Europe / Outside Europe 512 Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 1 pays UE / 1 country EU 789 2 UE / 2EU 792 Au moins 1 hors UE / At least 1 outside 1133 Left-Right scale (1-4) Left 7205 (5-6) Centre 8672 (7-10) Right 4734 Respondent occupation scale Self- employed 2073 Managers 2565 Other white collars 2756 Manual workers 4878 House persons 2375 Unemployed 1687 Retired 5919 Students 2548 Subjective urbanisation Rural village 8486 Small-mid size town 10158 Large town 6121 Attraction towards innovative products/services Attracted 14024 Not attracted 9754 Replace product or service Would not replace 11687 Would replace 11145 Willingess to pay for innovation Significantly more expensive 1531 Little more expensive 7806 If costs the same 11215 Never (SP) 2616 Typology on Innovation Anti-innovation 3946 Reluctant 8264 Attracted 9789 Enthusiasts 2802
6% 5% 6% 4% 4% 5% 9% 9% 5% 3% 5% 7% 6% 5% 5% 6% 7% 9% 7% 6% 5% 8% 6% 4% 5% 4% 4% 2% 3% 5% 9% 6% 8% 5% 7% 6% 5% 2% 6% 4% 2% 1% 2% 4% 8% 11% 9% 2% 1%
QE3 Pour vous, que signifie "l'innovation" ? La cration de nouveaux produits ou services ou l'amlioration de produits ou services existants ? QE3 What does "innovation" mean for you? The creation of new products or services or the improvement of existing products or services? TOTAL UE25 EU25 BE CZ DK D-W DE D-E EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR CY (tcc) 24801 1000 1083 1051 1015 1520 505 1001 1000 1024 1012 1006 1004 505 1015 1003 504 1014 500 1006 1000 1000 1005 1045 1108 1024 1024 1347 1018 1000 1004 1005 500 La cration de nouveaux produits ou L'amlioration de produits ou services existants / The improvement of services / The creation of new existing products or services products or services 52% 39% 40% 47% 58% 59% 65% 35% 63% 51% 53% 59% 51% 56% 46% 45% 47% 48% 53% 53% 50% 34% 56% 62% 36% 49% 61% 56% 60% 65% 60% 47% 60% 39% 59% 56% 38% 33% 32% 30% 47% 31% 34% 41% 27% 40% 39% 42% 44% 44% 38% 40% 43% 37% 55% 30% 34% 58% 45% 33% 32% 24% 29% 25% 43% 35% NSP / DK 9% 2% 4% 14% 9% 9% 6% 18% 6% 15% 6% 14% 9% 5% 12% 11% 10% 15% 7% 4% 13% 11% 14% 4% 6% 6% 6% 11% 16% 6% 14% 10% 5%
QE3 Pour vous, que signifie "l'innovation" ? La cration de nouveaux produits ou services ou l'amlioration de produits ou services existants ? QE3 What does "innovation" mean for you? The creation of new products or services or the improvement of existing products or services? L'amlioration de produits ou La cration de nouveaux produits ou services existants / The TOTAL services / The creation of new improvement of existing products or products or services services UE25 EU25 24801 52% 39% Sex Male 11960 54% 39% Female 12841 50% 39% Age 15-24 3783 55% 39% 25-39 6583 56% 38% 40-54 6338 54% 38% 55 + 8094 45% 40% Education (End of) 15 6023 43% 41% 16-19 9515 53% 40% 20+ 6282 58% 36% Still Studying 2548 58% 38% Household composition 1 4746 47% 39% 2 7485 51% 39% 3 4751 54% 39% 4+ 7814 54% 39% Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 52% 39% UE / EU 615 58% 33% Europe hors UE / Europe outside EU 311 52% 36% Hors Europe / Outside Europe 512 55% 37% Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 51% 39% 1 pays UE / 1 country EU 789 57% 36% 2 UE / 2EU 792 55% 35% Au moins 1 hors UE / At least 1 outside 1133 53% 39% Left-Right scale (1-4) Left 7205 53% 39% (5-6) Centre 8672 52% 40% (7-10) Right 4734 54% 39% Respondent occupation scale Self- employed 2073 55% 38% Managers 2565 64% 31% Other white collars 2756 59% 37% Manual workers 4878 51% 40% House persons 2375 47% 37% Unemployed 1687 48% 44% Retired 5919 43% 42% Students 2548 58% 38% Subjective urbanisation Rural village 8486 50% 39% Small-mid size town 10158 52% 40% Large town 6121 54% 37% Attraction towards innovative products/services Attracted 14024 58% 38% Not attracted 9754 45% 41% Replace product or service Would not replace 11687 49% 42% Would replace 11145 59% 38% Willingess to pay for innovation Significantly more expensive 1531 63% 34% Little more expensive 7806 60% 37% If costs the same 11215 51% 43% Never (SP) 2616 39% 39% Typology on Innovation Anti-innovation 3946 39% 38% Reluctant 8264 43% 45% Attracted 9789 59% 37% Enthusiasts 2802 70% 28%
NSP / DK 9% 7% 12% 6% 6% 7% 15% 17% 8% 5% 5% 14% 10% 7% 7% 9% 9% 13% 8% 10% 7% 9% 8% 8% 8% 7% 7% 4% 4% 9% 16% 9% 15% 5% 11% 9% 9% 3% 14% 9% 3% 3% 4% 7% 22% 24% 12% 4% 2%
QE4 En gnral, quand un produit ou service innovant est mis sur le march et peut remplacer un produit ou service auquel vous faites dj confiance et que vous achetez rgulirement, est-ce que ... ? QE4 In general, when an innovative product or service is put on the market and can replace a product or service that you already trust and regularly buy, do? Vous prfrez continuer acheter un produit ou service auquel vous faites Vous essayez rapidement le produit dj confiance et vous n'essayez pas le ou service au moins une fois / You produit ou service innovant / You prefer quickly try the innovative product or to continue purchasing a product or service at least once service that you already trust and do not try the innovative one 47% 39% 37% 49% 53% 52% 49% 39% 44% 47% 43% 37% 45% 47% 49% 46% 30% 37% 26% 43% 36% 62% 52% 46% 46% 42% 35% 47% 25% 51% 29% 29% 35% 45% 60% 54% 42% 41% 43% 49% 53% 53% 35% 53% 48% 44% 51% 43% 45% 65% 55% 70% 53% 53% 31% 37% 49% 48% 56% 62% 44% 57% 42% 49% 63% 59%
TOTAL
NSP / DK
24801 1000 1083 1051 1015 1520 505 1001 1000 1024 1012 1006 1004 505 1015 1003 504 1014 500 1006 1000 1000 1005 1045 1108 1024 1024 1347 1018 1000 1004 1005 500
8% 1% 9% 8% 6% 5% 3% 8% 3% 18% 3% 14% 10% 2% 8% 9% 5% 9% 4% 4% 11% 8% 11% 5% 6% 2% 3% 9% 17% 7% 22% 9% 6%
QE4 En gnral, quand un produit ou service innovant est mis sur le march et peut remplacer un produit ou service auquel vous faites dj confiance et que vous achetez rgulirement, est-ce que ... ? QE4 In general, when an innovative product or service is put on the market and can replace a product or service that you already trust and regularly buy, do? Vous prfrez continuer acheter un produit ou service auquel vous faites Vous essayez rapidement le produit dj confiance et vous n'essayez pas le ou service au moins une fois / You TOTAL produit ou service innovant / You prefer NSP / DK quickly try the innovative product or to continue purchasing a product or service at least once service that you already trust and do not try the innovative one UE25 EU25 24801 47% 45% 8% Sex Male 11960 44% 49% 7% Female 12841 50% 41% 9% Age 15-24 3783 34% 59% 7% 25-39 6583 39% 53% 8% 40-54 6338 47% 46% 7% 55 + 8094 60% 31% 10% Education (End of) 15 6023 60% 29% 11% 16-19 9515 46% 48% 6% 20+ 6282 43% 51% 6% Still Studying 2548 33% 60% 7% Household composition 1 4746 53% 38% 9% 2 7485 51% 42% 7% 3 4751 44% 47% 8% 4+ 7814 42% 51% 8% Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 47% 45% 8% UE / EU 615 44% 50% 7% Europe hors UE / Europe outside EU 311 54% 39% 7% Hors Europe / Outside Europe 512 42% 50% 8% Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 48% 44% 8% 1 pays UE / 1 country EU 789 41% 52% 7% 2 UE / 2EU 792 42% 51% 6% Au moins 1 hors UE / At least 1 outside 1133 40% 52% 8% Left-Right scale (1-4) Left 7205 47% 47% 7% (5-6) Centre 8672 46% 46% 7% (7-10) Right 4734 47% 48% 5% Respondent occupation scale Self- employed 2073 45% 48% 7% Managers 2565 40% 56% 5% Other white collars 2756 37% 56% 6% Manual workers 4878 46% 46% 8% House persons 2375 50% 37% 13% Unemployed 1687 45% 46% 9% Retired 5919 62% 30% 8% Students 2548 33% 60% 7% Subjective urbanisation Rural village 8486 50% 42% 8% Small-mid size town 10158 46% 47% 8% Large town 6121 45% 47% 8% Attraction towards innovative products/services Attracted 14024 33% 62% 5% Not attracted 9754 69% 22% 8% Replace product or service Would not replace 11687 100% Would replace 11145 100% Willingess to pay for innovation Significantly more expensive 1531 33% 65% 2% Little more expensive 7806 29% 68% 3% If costs the same 11215 55% 39% 6% Never (SP) 2616 83% 7% 10% Typology on Innovation Anti-innovation 3946 82% 6% 12% Reluctant 8264 66% 23% 10% Attracted 9789 25% 69% 6% Enthusiasts 2802 20% 77% 3%
QE5 Vous seriez prt(e) remplacer un produit ou service que vous employez dj par un produit ou service innovant ... QE5 You would be willing to replace a product or a service that you already use by an innovative one (Je ne serais jamais Mme s'il est prt(e) acheter un Seulement s'il est un Seulement s'il cote beaucoup plus cher / produit ou service peu plus cher / Only le mme prix / Only Even if this is innovant / I would never if this is a little more if this would cost the significantly more be willing to purchase an expensive same expensive innovative product or service) 6% 6% 5% 8% 4% 4% 5% 7% 6% 7% 4% 4% 12% 9% 5% 4% 9% 4% 11% 7% 3% 4% 2% 7% 10% 4% 7% 7% 5% 7% 10% 12% 23% 31% 34% 38% 34% 27% 27% 25% 34% 26% 29% 32% 32% 33% 28% 30% 23% 40% 31% 40% 41% 25% 26% 15% 44% 37% 37% 48% 38% 20% 31% 34% 23% 16% 45% 46% 48% 41% 50% 51% 56% 43% 47% 38% 47% 42% 41% 43% 46% 53% 34% 51% 34% 42% 53% 50% 56% 40% 44% 47% 32% 40% 49% 44% 34% 47% 32% 11% 12% 4% 11% 14% 13% 12% 7% 16% 12% 12% 8% 9% 18% 13% 9% 11% 6% 9% 7% 8% 12% 13% 6% 4% 11% 7% 9% 9% 10% 4% 8% 22%
TOTAL
NSP / DK
Serait prt(e) / Would be willing
24801 1000 1083 1051 1015 1520 505 1001 1000 1024 1012 1006 1004 505 1015 1003 504 1014 500 1006 1000 1000 1005 1045 1108 1024 1024 1347 1018 1000 1004 1005 500
7% 2% 5% 7% 5% 5% 3% 8% 4% 15% 4% 14% 6% 2% 7% 11% 6% 9% 5% 3% 9% 7% 14% 4% 4% 1% 6% 6% 18% 8% 19% 10% 7%
83% 86% 91% 82% 81% 82% 85% 85% 80% 74% 84% 79% 85% 81% 80% 80% 83% 85% 86% 90% 82% 81% 73% 90% 92% 88% 87% 85% 73% 82% 77% 82% 71%
QE5 Vous seriez prt(e) remplacer un produit ou service que vous employez dj par un produit ou service innovant ... QE5 You would be willing to replace a product or a service that you already use by an innovative one
TOTAL
UE25 EU25 24801 Sex Male 11960 Female 12841 Age 15-24 3783 25-39 6583 40-54 6338 55 + 8094 Education (End of) 15 6023 16-19 9515 20+ 6282 Still Studying 2548 Household composition 1 4746 2 7485 3 4751 4+ 7814 Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 UE / EU 615 Europe hors UE / Europe outside EU 311 Hors Europe / Outside Europe 512 Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 1 pays UE / 1 country EU 789 2 UE / 2EU 792 Au moins 1 hors UE / At least 1 outside 1133 Left-Right scale (1-4) Left 7205 (5-6) Centre 8672 (7-10) Right 4734 Respondent occupation scale Self- employed 2073 Managers 2565 Other white collars 2756 Manual workers 4878 House persons 2375 Unemployed 1687 Retired 5919 Students 2548 Subjective urbanisation Rural village 8486 Small-mid size town 10158 Large town 6121 Attraction towards innovative products/services Attracted 14024 Not attracted 9754 Replace product or service Would not replace 11687 Would replace 11145 Willingess to pay for innovation Significantly more expensive 1531 Little more expensive 7806 If costs the same 11215 Never (SP) 2616 Typology on Innovation Anti-innovation 3946 Reluctant 8264 Attracted 9789 Enthusiasts 2802
(Je ne serais jamais Mme s'il est prt(e) acheter un Seulement s'il est un Seulement s'il cote beaucoup plus cher / produit ou service peu plus cher / Only le mme prix / Only Even if this is innovant / I would never if this is a little more if this would cost the be willing to purchase an significantly more expensive same expensive innovative product or service) 6% 31% 45% 11% 8% 5% 8% 8% 6% 4% 5% 6% 7% 7% 5% 5% 7% 7% 6% 5% 3% 5% 6% 6% 5% 5% 6% 6% 8% 10% 8% 7% 6% 5% 4% 4% 7% 6% 7% 6% 9% 2% 4% 9% 100% 1% 2% 2% 40% 35% 29% 40% 37% 33% 22% 18% 33% 40% 41% 26% 31% 34% 34% 32% 34% 22% 33% 31% 36% 32% 33% 35% 31% 34% 38% 44% 39% 30% 24% 28% 22% 41% 29% 32% 35% 45% 14% 19% 48% 100% 3% 17% 53% 40% 43% 47% 43% 44% 47% 46% 49% 47% 41% 43% 45% 44% 45% 46% 45% 44% 54% 47% 45% 42% 47% 47% 43% 48% 44% 39% 38% 45% 50% 46% 52% 45% 43% 47% 45% 44% 40% 55% 53% 40% 100% 27% 69% 41% 17% 8% 13% 4% 6% 8% 19% 19% 9% 7% 4% 16% 12% 8% 7% 10% 12% 17% 8% 11% 11% 11% 9% 10% 9% 10% 7% 6% 4% 8% 15% 10% 20% 4% 12% 10% 8% 3% 21% 19% 2% 100% 62% 1% 1% 0%
NSP / DK
Serait prt(e) / Would be willing
7% 6% 7% 5% 6% 6% 9% 9% 5% 5% 6% 8% 7% 6% 6% 7% 6% 5% 7% 7% 4% 6% 6% 6% 5% 5% 6% 4% 5% 6% 10% 6% 8% 6% 6% 7% 7% 3% 7% 5% 2% 7% 10% 4% 2%
83% 86% 80% 90% 89% 86% 72% 71% 86% 87% 91% 76% 81% 86% 87% 83% 82% 78% 85% 83% 85% 83% 84% 84% 85% 85% 87% 90% 91% 86% 75% 84% 72% 91% 81% 83% 85% 94% 71% 76% 96% 100% 100% 100% 31% 88% 95% 97%
QE6 Avec lesquelles des propositions suivantes tes-vous d'accord ? (ROTATION - PLUSIEURS REPONSES POSSIBLES) QE6 With which of the following statements do you agree? (ROTATE - MULTIPLE ANSWERS POSSIBLE) Une entreprise qui vend un Les produits Les produits produit ou ou services et services service innovant Les produits amliore l'image innovants innovants ou services de tous ses sont, la simplifient innovants produits ou plupart du sont un effet souvent la vie de tous les services / A temps, des de mode / TOTAL jours / company that gadgets / Innovative Innovative sells an Innovative products or innovative products or services are a products or matter of services often product or services are simplify fashion service improves most of the everyday life the image of all time gadgets its products or services UE25 EU25 24801 19% 27% 37% 28% BE 1000 21% 34% 38% 34% CZ 1083 12% 26% 50% 33% DK 1051 16% 28% 44% 28% D-W 1015 23% 18% 39% 35% DE 1520 21% 17% 39% 35% D-E 505 17% 13% 39% 36% EE 1001 24% 39% 63% 39% EL 1000 22% 42% 48% 31% ES 1024 18% 27% 38% 24% FR 1012 21% 32% 27% 23% IE 1006 29% 34% 44% 26% IT 1004 10% 25% 34% 30% CY 505 36% 38% 55% 22% LV 1015 17% 31% 38% 22% LT 1003 10% 27% 27% 21% LU 504 28% 43% 47% 37% HU 1014 10% 26% 34% 21% MT 500 18% 29% 43% 35% NL 1006 26% 28% 37% 30% AT 1000 18% 33% 40% 34% PL 1000 16% 29% 33% 26% PT 1005 22% 29% 41% 27% SI 1045 24% 18% 61% 44% SK 1108 14% 24% 55% 30% FI 1024 27% 48% 43% 40% SE 1024 30% 41% 50% 45% UK 1347 19% 23% 37% 19% BG 1018 5% 17% 42% 20% HR 1000 33% 31% 40% 20% RO 1004 8% 30% 49% 32% TR 1005 22% 35% 38% 27% CY (tcc) 500 26% 42% 18% 19%
Acheter un Les avantages Une des produits produit ou entreprise qui n'innove pas ou services service est une innovants innovant est entreprise qui risqu pour le sont souvent ne survivra consommateu exagrs / pas / A r/ The company Purchasing an advantages of innovative innovative which does product or products or not innovate service is services are is a company risky for the often that will not consumer exaggerated survive 42% 57% 38% 46% 50% 50% 51% 54% 32% 38% 48% 29% 34% 34% 28% 18% 49% 52% 38% 57% 38% 35% 25% 47% 47% 65% 48% 36% 27% 16% 33% 41% 28% 14% 15% 13% 19% 18% 17% 14% 34% 38% 12% 9% 13% 11% 27% 20% 13% 21% 12% 20% 13% 10% 24% 12% 27% 16% 7% 15% 10% 14% 13% 11% 23% 9% 30% 39% 27% 30% 38% 38% 36% 48% 41% 20% 32% 29% 16% 38% 33% 17% 42% 34% 28% 48% 31% 32% 14% 46% 28% 52% 51% 29% 19% 25% 17% 22% 14%
L'innovation est primordiale pour favoriser la croissance conomique / Innovation is essential for improving economic growth
(Aucune de celles-ci) / (None of these)
NSP / DK
42% 56% 53% 48% 51% 52% 57% 59% 35% 37% 37% 26% 38% 36% 35% 29% 53% 40% 46% 60% 29% 30% 24% 54% 48% 55% 62% 41% 32% 30% 34% 38% 35%
3% 2% 1% 2% 6% 6% 5% 1% 2% 3% 1% 1% 2% 3% 4% 1% 1% 1% 1% 6% 2% 1% 2% 2% 2% 1% 4% 1% 2% 2% 1% 1%
7% 1% 5% 9% 6% 5% 1% 5% 4% 16% 5% 10% 5% 6% 10% 12% 5% 8% 7% 2% 6% 8% 10% 3% 3% 1% 4% 10% 16% 6% 17% 8% 4%
QE6 Avec lesquelles des propositions suivantes tes-vous d'accord ? (ROTATION - PLUSIEURS REPONSES POSSIBLES) QE6 With which of the following statements do you agree? (ROTATE - MULTIPLE ANSWERS POSSIBLE) Une entreprise qui vend un produit ou Les produits Les produits service innovant Les produits et services ou services amliore l'image ou services innovants innovants de tous ses innovants simplifient sont, la produits ou sont un effet souvent la vie plupart du services / A de mode / temps, des de tous les TOTAL company that Innovative gadgets / jours / sells an products or Innovative Innovative innovative products or services are a products or product or services are services often matter of service most of the fashion simplify improves the time gadgets everyday life image of all its products or services UE25 EU25 24801 19% 27% 37% 28% Sex Male 11960 18% 24% 40% 31% Female 12841 19% 29% 35% 25% Age 15-24 3783 17% 30% 41% 30% 25-39 6583 18% 25% 42% 32% 40-54 6338 18% 25% 38% 29% 55 + 8094 21% 27% 30% 22% Education (End of) 15 6023 21% 28% 28% 20% 16-19 9515 18% 26% 39% 28% 20+ 6282 18% 25% 42% 35% Still Studying 2548 17% 30% 43% 33% Household composition 1 4746 20% 28% 33% 24% 2 7485 19% 26% 36% 27% 3 4751 17% 25% 40% 30% 4+ 7814 18% 27% 39% 29% Lieu de naissance / Place of birth Pays enqut / Surveyed country 23334 18% 26% 37% 28% UE / EU 615 21% 31% 42% 31% Europe hors UE / Europe outside EU 311 15% 23% 29% 18% Hors Europe / Outside Europe 512 24% 29% 39% 26% Naissance parents / Parents' birth 2 ns pays / 2 born country 22021 18% 26% 37% 28% 1 pays UE / 1 country EU 789 24% 31% 38% 28% 2 UE / 2EU 792 21% 28% 40% 27% Au moins 1 hors UE / At least 1 outside 1133 22% 27% 38% 26% Left-Right scale (1-4) Left 7205 20% 27% 38% 28% (5-6) Centre 8672 19% 27% 38% 28% (7-10) Right 4734 17% 27% 41% 32% Respondent occupation scale Self- employed 2073 15% 27% 40% 34% Managers 2565 18% 22% 43% 35% Other white collars 2756 16% 26% 45% 31% Manual workers 4878 20% 26% 38% 28% House persons 2375 19% 26% 31% 23% Unemployed 1687 18% 26% 34% 27% Retired 5919 21% 28% 30% 21% Students 2548 17% 30% 43% 33% Subjective urbanisation Rural village 8486 19% 26% 35% 26% Small-mid size town 10158 18% 27% 36% 27% Large town 6121 20% 27% 42% 32% Attraction towards innovative products/services Attracted 14024 15% 24% 47% 34% Not attracted 9754 25% 32% 25% 21% Replace product or service Would not replace 11687 24% 32% 27% 22% Would replace 11145 14% 23% 50% 37% Willingess to pay for innovation Significantly more expensive 1531 16% 21% 44% 35% Little more expensive 7806 15% 24% 51% 37% If costs the same 11215 20% 29% 35% 27% Never (SP) 2616 29% 33% 14% 12% Typology on Innovation Anti-innovation 3946 25% 31% 11% 10% Reluctant 8264 30% 38% 29% 24% Attracted 9789 9% 18% 50% 34% Enthusiasts 2802 10% 18% 53% 44%
Les Acheter un Une avantages produit ou entreprise qui des produits service n'innove pas ou services innovant est est une innovants entreprise qui risqu pour le sont souvent ne survivra consommateu exagrs / pas / A r/ The company Purchasing an advantages of which does innovative innovative not innovate product or products or is a company service is services are that will not risky for the often survive consumer exaggerated 42% 46% 38% 41% 45% 45% 37% 30% 43% 50% 48% 38% 43% 42% 43% 42% 47% 38% 42% 42% 46% 41% 43% 46% 43% 45% 44% 53% 46% 41% 33% 38% 36% 48% 40% 42% 45% 48% 35% 35% 53% 44% 52% 41% 23% 21% 37% 51% 54% 14% 15% 14% 13% 12% 15% 17% 15% 15% 14% 14% 16% 15% 14% 13% 14% 13% 27% 17% 14% 12% 16% 16% 14% 15% 15% 14% 13% 13% 13% 12% 15% 17% 14% 14% 14% 16% 12% 19% 19% 11% 10% 11% 17% 19% 17% 24% 6% 9% 30% 30% 31% 29% 28% 32% 30% 26% 30% 35% 30% 30% 32% 29% 29% 30% 32% 24% 29% 30% 38% 26% 32% 32% 32% 31% 30% 33% 30% 30% 28% 30% 31% 30% 32% 28% 32% 27% 36% 35% 27% 21% 29% 35% 29% 27% 45% 23% 18%
L'innovation est primordiale pour favoriser la croissance conomique / Innovation is essential for improving economic growth
(Aucune de celles-ci) / (None of these)
NSP / DK
42% 47% 38% 47% 45% 45% 35% 28% 43% 52% 50% 36% 42% 44% 45% 42% 53% 36% 39% 42% 46% 47% 42% 44% 42% 48% 44% 57% 49% 40% 32% 38% 35% 50% 40% 43% 44% 51% 31% 34% 54% 49% 54% 41% 17% 15% 35% 53% 61%
3% 2% 4% 2% 2% 2% 5% 6% 2% 1% 1% 4% 3% 2% 2% 3% 3% 5% 4% 3% 4% 3% 4% 2% 3% 2% 1% 2% 1% 3% 4% 2% 5% 1% 3% 3% 2% 1% 5% 3% 1% 1% 1% 2% 9% 9% 3% 1% 0%
7% 5% 9% 5% 5% 5% 11% 13% 6% 3% 5% 9% 7% 6% 6% 7% 5% 12% 6% 7% 5% 7% 7% 6% 5% 4% 4% 2% 3% 6% 13% 9% 11% 5% 8% 6% 6% 3% 9% 7% 2% 3% 2% 5% 15% 15% 10% 2% 2%
TYPOLOGY
Summary of Factorial Analysis and Typology

1. Factorial analysis
The main objective of a factorial analysis is to summarise the information obtained through questions presented in the questionnaire. Its aim is to find a new set of variables (or factors) which expresses what is common among the variables or questions from the out-set. In fact, the survey results often show that some questions are very strongly correlated with each other, or even redundant. The aim here is to reduce the set of observed coherences to a single explanatory factor summarising the information deduced from these correlations. The factorial analysis thereby allowed us to determine the factors which were perfectly independent from each other: they are orthogonal or, in other words not correlated with each other. Some of these factors better summarise the information and these are the most pertinent ones. 2. Typology
Once the factors are determined, we regrouped respondents which displayed the most similar behaviour towards the factors studied. In fact, we calculated the distances between each respondent interviewed and in succession, we regrouped the ones which were closest. We thereby defined a small number of groups called Types (there are 4 in total) and we named these in order to facilitate the readers understanding of the types we refer to throughout the analysis. These types are described in the introduction to this analysis. By definition, these types defined should be as homogenous as possible within themselves and as different as possible from each other.
TECHNICAL NOTE
EUROBAROMETER SPECIAL N236
TECHNICAL SPECIFICATIONS
Between the 9th of May and the 14th of June 2005, TNS Opinion & Social, a consortium created between Taylor Nelson Sofres and EOS Gallup Europe, carried out wave 63.4 of the EUROBAROMETER, on request of the EUROPEAN COMMISSION, Directorate-General Press and Communication, Opinion Polls. The EUROBAROMETER SPECIAL N236 is part of wave 63.4 and covers the population of the respective nationalities of the European Union Member States, resident in each of the Member States and aged 15 years and over. The EUROBAROMETER 63.4 has also been conducted in the four candidate countries (Bulgaria, Croatia, Romania and Turkey) and in the north part of Cyprus. In these countries, the survey covers the national population of citizens of the respective nationalities and the population of citizens of all the European Union Member States that are residents in those countries and have a sufficient command of one of the respective national language(s) to answer the questionnaire. The basic sample design applied in all states is a multi-stage, random (probability) one. In each country, a number of sampling points was drawn with probability proportional to population size (for a total coverage of the country) and to population density. In order to do so, the sampling points were drawn systematically from each of the "administrative regional units", after stratification by individual unit and type of area. They thus represent the whole territory of the countries surveyed according to the EUROSTAT NUTS II (or equivalent) and according to the distribution of the resident population of the respective nationalities in terms of metropolitan, urban and rural areas. In each of the selected sampling points, a starting address was drawn, at random. Further addresses (every Nth address) were selected by standard "random route" procedures, from the initial address. In each household, the respondent was drawn, at random (following the "closest birthday rule"). All interviews were conducted face-to-face in people's homes and in the appropriate national language. As far as the data capture is concerned, CAPI (Computer Assisted Personal Interview) was used in those countries where this technique was available.
Population innovation readiness
ABREVIATIONS BE CZ DK DE EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR NC TOTAL
COUNTRIES Belgium Czech Rep. Denmark Germany Estonia Greece Spain France Ireland Italy Rep. of Cyprus Latvia Lithuania Luxembourg Hungary Malta Netherlands Austria Poland Portugal Slovenia Slovakia Finland Sweden United Kingdom Bulgaria Croatia Romania Turkey North part of Cyprus TNS Dimarso TNS Aisa
INSTITUTES
N INTERVIEWS 1.000 1.083 1.051 1.520 1.001 1.000 1.024 1.012 1.006 1.004 505 1.015 1.003 504 1.014 500 1.006 1.000 1.000 1.005 1.045 1.108 1.024 1.024 1.347 1.018 1.000 1.004 1.005 500 29.328
FIELDWORK DATES 10/05/2005 13/06/2005 18/05/2005 07/06/2005 20/05/2005 14/06/2005 14/05/2005 06/06/2005 12/05/2005 07/06/2005 16/05/2005 06/06/2005 12/05/2005 07/06/2005 14/05/2005 08/06/2005 09/05/2005 10/06/2005 13/05/2005 11/06/2005 10/05/2005 07/06/2005 13/05/2005 08/06/2005 12/05/2005 06/06/2005 10/05/2005 04/06/2005 16/05/2005 02/06/2005 12/05/2005 06/06/2005 12/05/2005 07/06/2005 12/05/2005 07/06/2005 14/05/2005 07/06/2005 12/05/2005 05/06/2005 13/05/2005 10/06/2005 18/05/2005 05/06/2005 12/05/2005 12/06/2005 12/05/2005 02/06/2005 11/05/2005 12/06/2005 17/05/2005 31/05/2005 10/05/2005 03/06/2005 23/05/2005 03/06/2005 12/05/2005 05/06/2005 13/05/2005 31/05/2005 09/05/2005 14/06/2005
POPULATION 15+ 8.598.982 8.571.710 4.380.063 64.174.295 887.094 8.674.230 35.882.820 44.010.619 3.089.775 49.208.000 552.213 1.394.351 2.803.661 367.199 8.503.379 322.917 13.242.328 6.679.444 31.610.437 8.080.915 1.663.869 4.316.438 4.279.286 7.376.680 47.685.578 6.695.512 3.682.826 18.145.036 47.583.830 157.101 442.620.588
TNS Gallup DK TNS Infratest Emor TNS ICAP TNS Demoscopia TNS Sofres TNS MRBI TNS Abacus Synovate TNS Latvia TNS Gallup Lithuania TNS ILReS TNS Hungary MISCO TNS NIPO sterreichisches Gallup-Institute TNS OBOP TNS EUROTESTE RM PLUS TNS AISA SK TNS Gallup Oy TNS GALLUP TNS UK TNS BBSS Puls TNS CSOP TNS PIAR KADEM
For each country a comparison between the sample and the universe was carried out. The Universe description was derived from Eurostat population data or from national statistics offices. For all countries surveyed, a national weighting procedure, using marginal and intercellular weighting, was carried out based on this Universe description. In all countries, gender, age, region and size of locality were introduced in the iteration procedure. For international weighting (i.e. EU averages), TNS Opinion & Social applies the official population figures as provided by EUROSTAT or national statistic offices. The total population figures for input in this post-weighting procedure are listed above. Readers are reminded that survey results are estimations, the accuracy of which, everything being equal, rests upon the sample size and upon the observed percentage. With samples of about 1,000 interviews, the real percentages vary within the following confidence limits:
Observed percentages Confidence limits
10% or 90% 1.9 points
20% or 80% 2.5 points
30% or 70% 2.7 points
40% or 60% 3.0 points
50% 3.1 points
QUESTIONNAIRE
your survey number (101-105)
votre numro d'tude (101-105)
EB63.3 A B country code (106-107) B
EB63.3 A code pays (106-107)
EB63.3 B C our survey number (108-110) C
EB63.3 B notre numro d'tude (108-110)
EB63.3 C D Interview number (111-116) D
EB63.3 C numro de l'interview (111-116)
EB63.3 D
EB63.3 D
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ASK ITEM 26 ONLY IN BULGARIA ASK ITEM 27 ONLY IN ROMENIA ASK ITEM 28 ONLY IN TURKEY ASK ITEM 29 ONLY IN CROATIA ASK ITEM 30 ONLY IN CYPRUS (NORTH) Q1 What is your nationality? Please tell me the country(ies) that applies(y). (MULTIPLE ANSWERS POSSIBLE) Belgium Denmark Germany Greece Spain France Ireland Italy Luxembourg Netherlands Portugal United Kingdom (Great Britain, Northern Ireland) Austria Sweden Finland Republic of Cyprus Czech Republic Estonia Hungary Latvia Lithuania Malta Poland Slovakia Slovenia Bulgaria Romania Turkey Croatia Territory of Cyprus North Other countries DK EB63.3 Q1 TREND MODIFIED (117-148) 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, Q1
POSER ITEM 26 UNIQUEMENT EN BULGARIE POSER ITEM 27 UNIQUEMENT EN ROUMANIE POSER ITEM 28 UNIQUEMENT EN TURQUIE POSER ITEM 29 UNIQUEMENT EN CROATIE POSER ITEM 30 UNIQUEMENT A CHYPRE (NORD) Quelle est votre nationalit ? Veuillez indiquer le(s) pays qui s'applique(nt). (PLUSIEURS REPONSES POSSIBLES) Belgique Danemark Allemagne Grce Espagne France Irlande Italie Luxembourg Pays-Bas Portugal Royaume-Uni (Grande Bretagne, Irlande du Nord) Autriche Sude Finlande Rpublique de Chypre Rpublique tchque Estonie Hongrie Lettonie Lituanie Malte Pologne Slovaquie Slovnie Bulgarie Roumanie Turquie Croatie Territoire de Chypre Nord Autre pays NSP EB63.3 Q1 TREND MODIFIED (117-148) 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32,
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Now, let's move on to another topic
Passons maintenant un autre sujet
QE1
In general, to what extent are you attracted towards innovative products or services, in other words new or improved products or services? (READ OUT - ONE ANSWER ONLY) Very attracted Fairly attracted Not very attracted Not at all attracted DK EB63.4 NEW (479) 1 2 3 4 5
QE1
D'une manire gnrale, dans quelle mesure tes-vous attir(e) par des produits ou services innovants, c'est--dire des produits ou services nouveaux ou amliors ? (LIRE - UNE SEULE REPONSE) Trs attir(e) Plutt attir(e) Plutt pas attir(e) Pas du tout attir(e) NSP EB63.4 NEW (479) 1 2 3 4 5
QE2
Compared to your friends and family, would you say that you tend to be?
QE2
Par rapport vos amis et votre famille, diriez-vous que vous avez tendance tre ... ?
(READ OUT - ONE ANSWER ONLY) More inclined to purchase innovative products or services Less inclined to purchase innovative products or services As inclined to purchase innovative products or services as they are (SPONTANEOUS) DK EB63.4 NEW (480) 1 2 3 4
(LIRE - UNE SEULE REPONSE) Plus enclin acheter des produits ou services innovants Moins enclin acheter des produits ou services innovants Aussi enclin qu'eux acheter des produits ou services innovants (SPONTANE) NSP EB63.4 NEW (480) 1 2 3 4
QE3
What does "innovation" mean for you? The creation of new products or services or the improvement of existing products or services? (READ OUT - ONE ANSWER ONLY) The creation of new products or services The improvement of existing products or services DK EB63.4 NEW (481) 1 2 3
QE3
Pour vous, que signifie "l'innovation" ? La cration de nouveaux produits ou services ou l'amlioration de produits ou services existants ? (LIRE - UNE SEULE REPONSE) La cration de nouveaux produits ou services L'amlioration de produits ou services existants NSP EB63.4 NEW (481) 1 2 3
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QE4
In general, when an innovative product or service is put on the market and can replace a product or service that you already trust and regularly buy, do?
QE4
En gnral, quand un produit ou service innovant est mis sur le march et peut remplacer un produit ou service auquel vous faites dj confiance et que vous achetez rgulirement, estce que ... ? (LIRE - UNE SEULE REPONSE)
(READ OUT - ONE ANSWER ONLY) (482) You prefer to continue purchasing a product or service that you already trust and do not try the innovative one You quickly try the innovative product or service at least once DK EB63.4 NEW 1 2 3
(482) Vous prfrez continuer acheter un produit ou service auquel vous faites dj confiance et vous n'essayez pas le produit ou service innovant Vous essayez rapidement le produit ou service au moins une fois NSP EB63.4 NEW 1 2 3
QE5
You would be willing to replace a product or a service that you already use by an innovative one (READ OUT - ONE ANSWER ONLY) Even if this is significantly more expensive Only if this is a little more expensive Only if this would cost the same I would never be willing to purchase an innovative product or service (SPONTANEOUS) DK EB63.4 NEW (483) 1 2 3 4 5
QE5
Vous seriez prt(e) remplacer un produit ou service que vous employez dj par un produit ou service innovant ... (LIRE - UNE SEULE REPONSE) Mme s'il est beaucoup plus cher Seulement s'il est un peu plus cher Seulement s'il cote le mme prix Je ne serais jamais prt(e) acheter un produit ou service innovant (SPONTANE) NSP EB63.4 NEW (483) 1 2 3 4 5
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QE6
With which of the following statements do you agree? (READ OUT - ROTATE - MULTIPLE ANSWERS POSSIBLE) (484-493) Innovative products or services are most of the time gadgets Innovative products or services are a matter of fashion Innovative products or services often simplify everyday life A company that sells an innovative product or service improves the image of all its products or services A company which does not innovate is a company that will not survive Purchasing an innovative product or service is risky for the consumer The advantages of innovative products or services are often exaggerated Innovation is essential for improving economic growth None of these (SPONTANEOUS) DK EB63.4 NEW 7, 8, 9, 10, 1, 2, 3, 4, 5, 6,
QE6
Avec lesquelles des propositions suivantes tes-vous d'accord ? (LIRE - ROTATION - PLUSIEURS REPONSES POSSIBLES) (484-493) Les produits ou services innovants sont, la plupart du temps, des gadgets Les produits ou services innovants sont un effet de mode Les produits et services innovants simplifient souvent la vie de tous les jours Une entreprise qui vend un produit ou service innovant amliore l'image de tous ses produits ou services Une entreprise qui n'innove pas est une entreprise qui ne survivra pas Acheter un produit ou service innovant est risqu pour le consommateur Les avantages des produits ou services innovants sont souvent exagrs L'innovation est primordiale pour favoriser la croissance conomique Aucune des celles-ci (SPONTANE) NSP EB63.4 NEW 7, 8, 9, 10, 1, 2, 3, 4, 5, 6,
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DEMOGRAPHICS ASK ALL D1 In political matters people talk of "the left" and "the right".How would you place your views on this scale? (SHOW CARD) - (INT.: DO NOT PROMPT - IF CONTACT HESITATES, TRY AGAIN) (495-496) Left 1 Refusal DK EB63.3 D1 NO QUESTIONS D2 TO D6 D7 Could you give me the letter which corresponds best to your own current situation? (SHOW CARD - READ OUT - ONE ANSWER ONLY) Married Remarried Unmarried, currently living with partner Unmarried, having never lived with a partner Unmarried, having previously lived with a partner, but now on my own Divorced Separated Widowed Other (SPONTANEOUS) Refusal (SPONTANEOUS) EB63.3 D7 D8 How old were you when you stopped full-time education? (INT.: IF "STILL STUDYING", CODE 00) (499-500) D8 (497-498) 1 2 3 4 5 6 7 8 9 10 D7 2 3 4 5 6 7 8 9 Right 10 11 12 D1
DEMOGRAPHIQUES A TOUS A propos de politique, les gens parlent de "droite" et de "gauche". Vous-mme, voudriez-vous situer votre position sur cette chelle ? (MONTRER CARTE) - (ENQ. : NE RIEN SUGGERER. SI LA PERSONNE HESITE, INSISTER) (495-496) Gauche Droite 1 2 3 4 5 6 7 8 9 10 Refus NSP EB63.3 D1 PAS DE QUESTIONS D2 A D6 Pouvez-vous m'indiquer la lettre qui correspond le mieux votre situation actuelle ? (MONTRER CARTE - LIRE - UNE SEULE REPONSE) Mari(e) Remari(e) Clibataire vivant actuellement en couple Clibataire n'ayant jamais vcu en couple Clibataire ayant dj vcu en couple dans le pass mais actuellement seul(e) Divorc(e) Spar(e) Veuf/Veuve Autre (SPONTANE) Refus (SPONTANE) EB63.3 D7 A quel ge avez-vous arrt vos tudes temps complet ? (ENQ. : SI "ETUDIE ENCORE", CODER 00) (499-500) (497-498) 1 2 3 4 5 6 7 8 9 10 11 12
EB63.3 D8
EB63.3 D8
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NO QUESTION D9 D10 Gender. Male Female EB63.3 D10 D11 How old are you? (502-503) D11 (501) 1 2 D10
PAS DE QUESTION D9 Sexe du rpondant. Homme Femme EB63.3 D10 Quel est votre ge ? (502-503) (501) 1 2
EB63.3 D11
EB63.3 D11
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NO QUESTION D12 TO D14 ASK D15b ONLY IF NOT DOING ANY PAID WORK CURRENTLY - CODES 1 TO 4 IN D. 15. a. D15a D15b What is your current occupation? Did you do any paid work in the past? What was your last occupation? (504-505) (506-507) D15a D15b CURRENT LAST OCCUPATION OCCUPATION NON-ACTIVE Responsible for ordinary shopping and looking after the home, or without any current occupation, not working Student Unemployed or temporarily not working Retired or unable to work through illness SELF EMPLOYED Farmer Fisherman Professional (lawyer, medical practitioner, accountant, architect, etc.) Owner of a shop, craftsmen, other self-employed person Business proprietors, owner (full or partner) of a company EMPLOYED Employed professional (employed doctor, lawyer, accountant, architect) General management, director or top management (managing directors, director general, other director) Middle management, other management (department head, junior manager, teacher, technician) Employed position, working mainly at a desk Employed position, not at a desk but travelling (salesmen, driver, etc.) Employed position, not at a desk, but in a service job (hospital, restaurant, police, fireman, etc.) Supervisor Skilled manual worker Other (unskilled) manual worker, servant 1 1 D15a D15b
PAS DE QUESTIONS D12 A D14 POSER D15B SEULEMENT SI PAS D'ACTIVITE ACTUELLE - CODES 1 A 4 EN D.15.a.
Quelle est votre profession actuelle ? Exerciez-vous une activit professionnelle rmunre auparavant ? Laquelle en dernier lieu ? (504-505) (506-507) D15a D15b PROFESSION PROFESSION ACTUELLE PRECEDENTE INACTIFS En charge des achats courants et des tches mnagres ou sans aucune activit professionnelle Etudiants Au chmage / temporairement sans emploi A la retraite ou en cong de maladie prolong INDEPENDANTS Agriculteur exploitant Pcheur Profession librale (avocat, mdecin, expert comptable, architecte, etc.) Commerant ou propritaire d'un magasin, artisan ou autre travailleur indpendant Industriel, propritaire (en tout ou en partie) d'une entreprise SALARIES Profession librale salarie (docteur, avocat, comptable, architecte, etc.) Cadre suprieur / dirigeant (PDG/DG, Directeur, etc.) Cadre moyen Employ travaillant la plupart du temps dans un bureau Employ ne travaillant pas dans un bureau mais voyageant (vendeur, chauffeur, reprsentant, etc.) Employ ne travaillant pas dans un bureau mais ayant une fonction de service (hpital, restaurant, police, pompiers, etc.) Contrematre, agent de matrise Ouvrier qualifi Autre ouvrier (non qualifi), personnel de maison 1 1
2 3 4 5 6 7 8 9
2 3 4 5 6 7 8 9
2 3 4 5 6 7 8 9
2 3 4 5 6 7 8 9
10 11 12 13 14 15
10 11 12 13 14 15
10 11 12 13 14 15
10 11 12 13 14 15
16 17 18
16 17 18
16 17 18
16 17 18
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NEVER DID ANY PAID WORK
19
19
N'A JAMAIS EXERCE D'ACTIVITE PROFESSIONNELLE REMUNEREE EB63.3 D15a D15b PAS DE QUESTIONS D16 A D24 D25 Diriez-vous que vous vivez ? (LIRE)
19
19
EB63.3 D15a D15b NO QUESTIONS D16 TO D24 D25 Would you say you live in a...? (READ OUT) Rural area or village Small or middle sized town Large town DK EB63.3 D25 NO QUESTIONS D26 TO D39 D40a Could you tell me how many people aged 15 years or more live in your household, yourself included? INT.: READ OUT - WRITE DOWN) (509-510) D40a (508) 1 2 3 4
Dans une commune rurale Dans une ville petite ou moyenne Dans une grande ville NSP EB63.3 D25 PAS DE QUESTIONS D26 A D39
(508) 1 2 3 4
Pouvez-vous me dire combien de personnes ges de 15 ans et plus vivent dans votre foyer, y compris vous-mme ? (ENQ. : LIRE - NOTER EN CLAIR) (509-510)
EB63.3 D40a D40b Could you tell me how many children less than 10 years old live in your household? INT.: READ OUT - WRITE DOWN) (511-512) D40b
EB63.3 D40a Pouvez-vous me dire combien denfants de moins de 10 ans vivent dans votre foyer ? ENQ. : LIRE - NOTER EN CLAIR) (511-512)
EB63.3 D40b D40c Could you tell me how many children aged 10 to 14 years old live in your household? INT.: READ OUT - WRITE DOWN) (513-514) D40c
EB63.3 D40b Pouvez-vous me dire combien denfants de 10 14 ans vivent dans votre foyer ? ENQ. : LIRE - NOTER EN CLAIR) (513-514)
EB63.3 D40c
EB63.3 D40c
EB634 ENFR
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D41
You personally, were you born? (SHOW CARD - READ OUT - ONE ANSWER ONLY) In (OUR COUNTRY) In another Member Country of the European Union In Europe, but not in a Member Country of the European Union In Asia, in Africa or in Latin America In Northern America, in Japan or in Oceania Refusal (SPONTANEOUS) EB63.3 D41 (515) 1 2 3 4 5 6
D41
Vous-mme, tes-vous n ? (MONTRER CATRE - LIRE - UNE SEULE REPONSE) En (NOTRE PAYS) Dans un autre Etat membre de lUnion europenne En Europe, mais pas dans un Etat membre de lUnion europenne En Asie, en Afrique ou en Amrique latine En Amrique du Nord, au Japon ou en Ocanie Refus (SPONTANE) EB63.3 D41 (515) 1 2 3 4 5 6
D42
Which of these proposals corresponds to your situation? (SHOW CARD - READ OUT - ONE ANSWER ONLY) Your mother and your father were born in (OUR COUNTRY) One of your parents was born in (OUR COUNTRY) and the other was born in another Member State of the European Union Your mother and your father were born in another Member State of the European Union Another situation (SPONTANEOUS) (M) DK/Refusal (SPONTANEOUS) EB63.3 D42 (516) 1 2 3 4 5
D42
Laquelle de ces propositions correspond votre situation ? (MONTRER CATRE - LIRE - UNE SEULE REPONSE) Votre mre et votre pre sont ns en (NOTRE PAYS) Lun de vos parents est n en (NOTRE PAYS) et lautre est n dans un autre Etat membre de lUnion europenne Votre mre et votre pre sont ns dans un autre Etat membre de lUnion europenne Autre situation (SPONTANE) (M) NSP / Refus (SPONTANE) EB63.3 D42 (516) 1 2 3 4 5
D43a D43b
Do you own a fixed telephone? Do you own a mobile telephone? (517) D43a Fixed Yes No EB63.3 D43a&b TREND MODIFIED 1 2 (518) D43b Mobile 1 2
D43a D43b
Possdez-vous un tlphone fixe ? Possdez-vous un tlphone mobile / GSM / portable ? (517) D43a Fixe Oui Non EB63.3 D43a&b TREND MODIFIED 1 2 (518) D43b Mobile / GSM / portable 1 2
EB634 ENFR
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D44
Do you consider yourself to be? (DO NOT READ - SHOW CARD - PRECODED LIST - ONE ANSWER ONLY) (519-520) 1 Catholic 2 Orthodox 3 Protestant 4 Other Christian 5 Jewish 6 Muslim 7 Sikh 8 Buddhist 9 Hindu 10 Atheist 11 Non believer/Agnostic 12 Other (SPONTANEOUS) 13 DK EB63.1 D44 TREND
D44
Vous-mme, vous considrez-vous comme tant ... ? (NE PAS LIRE - MONTRER CARTE - LISTE PRE-CODEE - UNE SEULE REPONSE) (519-520) 1 Catholique 2 Orthodoxe 3 Protestant 4 Autre chrtien 5 Juif 6 Musulman 7 Sikh 8 Bouddhiste 9 Hindouiste 10 Athiste 11 Non croyant / agnostique 12 Autre (SPONTANE) 13 NSP EB63.1 D44 TREND
D45
Apart from weddings or funerals, about how often do you attend religious services?
D45
A part les mariages ou les funrailles, tous les combien assistez-vous une crmonie / un service religieux ? (MONTRER CARTE - LIRE - UNE SEULE REPONSE)
(SHOW CARD - READ OUT - ONE ANSWER ONLY) More than once a week Once a week About once a month About each 2 or 3 month Only on special holy days About once a year Less often Never DK EB63.1 D45 TREND (521) 1 2 3 4 5 6 7 8 9
Plus d'une fois par semaine Une fois par semaine Environ une fois par mois Environ tous les 2 ou 3 mois Seulement lors de ftes / jours religieux spciaux Environ une fois par an Moins souvent Jamais NSP EB63.1 D45 TREND
(521) 1 2 3 4 5 6 7 8 9
EB634 ENFR
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D46
Which of the following goods do you have? (SHOW CARD - READ OUT - SEVERAL ANSWERS POSSIBLE) Television DVD player Music CD player Computer Internet access A car An apartment / a house which you have finished paying for An apartment / a house which you are paying for None (SPONTANEOUS) DK EB63.4 NEW (522-531) 1, 2, 3, 4, 5, 6, 7, 8, 9, 10,
D46
Parmi les biens suivants, lesquels possdez-vous ? (MONTRER CARTE - LIRE - PLUSIEURS REPONSES POSSIBLES) Une tlvision Un lecteur DVD Un lecteur CD audio Un ordinateur Un accs Internet Une voiture Un appartement / Une maison que vous avez fini de payer Un appartement / Une maison que vous tes en train de payer Aucun (SPONTANE) NSP EB63.4 NEW (522-531) 1, 2, 3, 4, 5, 6, 7, 8, 9, 10,
D47
Generally speaking, how many weeks a year do you go on holidays? (SHOW CARD - READ OUT - ONLY ANSWER ONLY) Never Less than one week a year One week a year Two weeks a year Three weeks a year Four weeks a year More than four weeks a year DK EB63.4 NEW (532) 1 2 3 4 5 6 7 8
D47
D'une manire gnrale, combien de semaines par an partez-vous en vacances ? (MONTRER CARTE - LIRE - UNE SEULE REPONSE) Jamais Moins d'une semaine par an Une semaine par an Deux semaines par an Trois semaines par an Quatre semaines par an Plus de quatre semaines par an NSP EB63.4 NEW (532) 1 2 3 4 5 6 7 8
EB634 ENFR
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D48a
What is your mother tongue? (DO NOT PROBE - DO NOT READ OUT - CODE BELOW - MULTIPLE ANSWERS POSSIBLE) (533-567) 1, German 2, English 3, Arabic 4, Bulgarian (N) 5, Catalan (N) 6, Chinese 7, Croatian (N) 8, Danish 9, Spanish 10, Estonian (N) 11, Finnish 12, French 13, Greek 14, Hungarian (N) 15, Italian 16, Latvian (N) 17, Lithuanian (N) 18, Luxembourgish (N) 19, Maltese (N) 20, Dutch 21, Norwegian (N) 22, Polish (N) 23, Portuguese 24, Romanian (N) 25, Russian (N) 26, Slovak (N) 27, Slovenian (N) 28, Swedish 29, Czech (N) 30, Turkish (N) 31, Irish/Gaelic (M) 32, Basque (N) 33, Sign language 34, Other (SPONTANEOUS) 35, DK EB55.1 Q2 TREND MODIFIED
D48a
Quelle est votre langue maternelle? (NE RIEN SUGGERER - NE PAS LIRE - CODER CI-DESSOUS - PLUSIEURS REPONSES POSSIBLES) (533-567) 1, Allemand 2, Anglais 3, Arabe 4, Bulgare (N) 5, Catalan (N) 6, Chinois 7, Croate (N) 8, Danois 9, Espagnol 10, Estonien (N) 11, Finnois 12, Franais 13, Grec 14, Hongrois (N) 15, Italien 16, Letton (N) 17, Lituanien (N) 18, Luxembourgeois (N) 19, Maltais (N) 20, Nerlandais 21, Norvgien (N) 22, Polonais (N) 23, Portugais 24, Roumain (N) 25, Russe (N) 26, Slovaque (N) 27, Slovne (N) 28, Sudois 29, Tchque (N) 30, Turque (N) 31, Irlandais / Galique (M) 32, Basque (N) 33, Langage des signes 34, Autre (SPONTANE) 35, NSP EB55.1 Q2 TREND MODIFIED
EB634 ENFR
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D48b
Which languages do you speak well enough in order to be able to have a conversation, excluding your mother tongue? - FIRST FOREIGN LANGUAGE
D48b
Quelles sont les langues que vous parlez suffisamment bien pour participer une conversation exception faite de votre langue maternelle ? - PREMIERE AUTRE LANGUE
D48c
Which languages do you speak well enough in order to be able to have a conversation, excluding your mother tongue? - SECOND FOREIGN LANGUAGE
D48c
Quelles sont les langues que vous parlez suffisamment bien pour participer une conversation exception faite de votre langue maternelle ? - DEUXIEME AUTRE LANGUE
D48d
Which languages do you speak well enough in order to be able to have a conversation, excluding your mother tongue? - THIRD FOREIGN LANGUAGE
D48d
Quelles sont les langues que vous parlez suffisamment bien pour participer une conversation exception faite de votre langue maternelle ? - TROISIEME AUTRE LANGUE
(DO NOT PROBE - DO NOT READ OUT - CODE BELOW - ONE ANSWER PER COLUMN) (568-569) (570-571) (572-573) D48b D48c D48d FIRST SECOND THIRD FOREIGN FOREIGN FOREIGN German English Arabic Bulgarian (N) Catalan (N) Chinese Croatian (N) Danish Spanish Estonian (N) Finnish French Greek Hungarian (N) Italian Latvian (N) Lithuanian (N) Luxembourgish (N) Maltese (N) Dutch Norwegian (N) Polish (N) Portuguese Romanian (N) Russian (N) Slovak (N) Slovenian (N) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
(NE RIEN SUGGERER - NE PAS LIRE - CODER CI-DESSOUS - UNE REPONSE PAR COLONNE) (568-569) (570-571) (572-573) D48b D48c D48d PREMIER SECONDE TROISIEM E AUTRE AUTRE E AUTRE Allemand Anglais Arabe Bulgare (N) Catalan (N) Chinois Croate (N) Danois Espagnol Estonien (N) Finnois Franais Grec Hongrois (N) Italien Letton (N) Lituanien (N) Luxembourgeois (N) Maltais (N) Nerlandais Norvgien (N) Polonais (N) Portugais Roumain (N) Russe (N) Slovaque (N) Slovne (N) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
EB634 ENFR
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Swedish Czech (N) Turkish (N) Irish/Gaelic (M) Basque (N) Sign language Other None EB55.1 Q3 TREND MODIFIED
28 29 30 31 32 33 34 35
28 29 30 31 32 33 34 35
28 29 30 31 32 33 34 35
Sudois Tchque (N) Turque (N) Irlandais / Galique (M) Basque (N) Langage des signes Autre Aucun EB55.1 Q3 TREND MODIFIED
28 29 30 31 32 33 34 35
28 29 30 31 32 33 34 35
28 29 30 31 32 33 34 35
EB634 ENFR
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D48e
Which languages do you speak well enough in order to be able to have a conversation, excluding your mother tongue? - OTHER FOREIGN LANGUAGES (DO NOT PROBE - DO NOT READ OUT - CODE BELOW - MULTIPLE ANSWERS POSSIBLE) (574-607) 1, German 2, English 3, Arabic 4, Bulgarian (N) 5, Catalan (N) 6, Chinese 7, Croatian (N) 8, Danish 9, Spanish 10, Estonian (N) 11, Finnish 12, French Greek 13, Hungarian (N) 14, Italian 15, Latvian (N) 16, Lithuanian (N) 17, Luxembourgish (N) 18, Maltese (N) 19, Dutch 20, Norwegian (N) 21, Polish (N) 22, Portuguese 23, Romanian (N) 24, 25, Russian (N) Slovak (N) 26, Slovenian (N) 27, Swedish 28, 29, Czech (N) 30, Turkish (N) 31, Irish/Gaelic (M) 32, Basque (N) 33, Sign language 34, Other EB55.1 Q3 TREND MODIFIED
D48e
Quelles sont les langues que vous parlez suffisamment bien pour participer une conversation exception faite de votre langue maternelle ? - AUTRES LANGUES (NE RIEN SUGGERER - NE PAS LIRE - CODER CI-DESSOUS - PLUSIEURS REPONSES POSSIBLES) (574-607) 1, Allemand 2, Anglais 3, Arabe 4, Bulgare (N) 5, Catalan (N) 6, Chinois 7, Croate (N) 8, Danois 9, Espagnol 10, Estonien (N) 11, Finnois 12, Franais 13, Grec 14, Hongrois (N) 15, Italien 16, Letton (N) 17, Lituanien (N) 18, Luxembourgeois (N) 19, Maltais (N) 20, Nerlandais 21, Norvgien (N) 22, Polonais (N) 23, Portugais 24, Roumain (N) 25, Russe (N) 26, Slovaque (N) 27, Slovne (N) 28, Sudois 29, Tchque (N) 30, Turque (N) 31, Irlandais / Galique (M) 32, Basque (N) Langage des signes 33, Autre 34, EB55.1 Q3 TREND MODIFIED
EB634 ENFR
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ASK FOR THE LANGUAGES MENTIONNED IN D48b, c and d
POSER POUR LES LANGUES CITEES EN D48b, c et d
D48f
Is your (REPEAT IN TURN THE LANGUAGES MENTIONED IN D48b, c AND d) very good, good or basic? (SHOW CARD WITH SCALE - ONE ANSWER PER LINE) (READ OUT) Very good Good Basic DK
D48f
Est-ce que votre (REPETER LES LANGUES CITEES EN D48b, c ET d) est trs bon, bon ou basique ? (MONTRER CARTE AVEC ECHELLE - UNE REPONSE PAR LIGNE) (LIRE) Trs bon Bon Basique NSP
(608) (609) (610) (611) (612) (613) (614) (615) (616) (617) (618) (619) (620) (621) (622) (623) (624) (625) (626) (627) (628) (629) (630) (631) (632) (633) (634) (635) (636) (637) (638) (639) (640) (641)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
German English Arabic Bulgarian (N) Catalan (N) Chinese Croatian (N) Danish Spanish Estonian (N) Finnish French Greek Hungarian (N) Italian Latvian (N) Lithuanian (N) Luxembourgish (N) Maltese (N) Dutch Norwegian (N) Polish (N) Portuguese Romanian (N) Russian (N) Slovak (N) Slovenian (N) Swedish Czech (N) Turkish (N) Irish/Gaelic (M) Basque (N) Sign language Other
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
(608) (609) (610) (611) (612) (613) (614) (615) (616) (617) (618) (619) (620) (621) (622) (623) (624) (625) (626) (627) (628) (629) (630) (631) (632) (633) (634) (635) (636) (637) (638) (639) (640) (641)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
Allemand Anglais Arabe Bulgare (N) Catalan (N) Chinois Croate (N) Danois Espagnol Estonien (N) Finnois Franais Grec Hongrois (N) Italien Letton (N) Lituanien (N) Luxembourgeois (N) Maltais (N) Nerlandais Norvgien (N) Polonais (N) Portugais Roumain (N) Russe (N) Slovaque (N) Slovne (N) Sudois Tchque (N) Turque (N) Irlandais / Galique (M) Basque (N) Langage des signes Autre
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
EB54-LANG Q3a&b&c TREND MODIFIED
EB54-LANG Q3a&b&c TREND MODIFIED
EB634 ENFR
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INTERVIEW PROTOCOLE P1 DATE OF INTERVIEW (642-643) DAY EB63.3 P1 P2 TIME OF THE BEGINNING OF THE INTERVIEW (INT.:USE 24 HOUR CLOCK) (646-647) HOUR EB63.3 P2 P3 NUMBER OF MINUTES THE INTERVIEW LASTED (650-652) MINUTES EB63.3 P3 P4 Number of persons present during the interview, including interviewer Two (interviewer and respondent) Three Four Five or more EB63.3 P4 P5 Respondent cooperation Excellent Fair Average Bad EB63.3 P5 P6 Size of locality (LOCAL CODES) (655-656) P6 (654) 1 2 3 4 P5 (653) 1 2 3 4 P4 P3 P2 P1 (644-645) MONTH
PROTOCOLE D'INTERVIEW DATE DE L'INTERVIEW (642-643) JOUR EB63.3 P1 HEURE DU DEBUT DE L'INTERVIEW (ENQ. : DE 0 A 23 HEURE) (646-647) HEURE EB63.3 P2 DUREE DE L'INTERVIEW EN MINUTES (650-652) MINUTES EB63.3 P3 Nombre de personnes prsentes pendant l'interview, l'enquteur inclus. Deux (l'enquteur et le rpondant) Trois Quatre Cinq et plus EB63.3 P4 Coopration du rpondant Excellente Bonne Moyenne Mdiocre EB63.3 P5 Catgorie d'habitat (CODES LOCAUX) (655-656) (654) 1 2 3 4 (653) 1 2 3 4
(644-645) MOIS
(648-649) MINUTES
(648-649) MINUTES
EB63.3 P6
EB63.3 P6
EB634 ENFR
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P7
Region (LOCAL CODES) (657-658)
P7
Rgion (CODES LOCAUX) (657-658)
EB63.3 P7 P8 Postal code (659-666) P8
EB63.3 P7 Code postal (659-666)
EB63.3 P8 P9 Sample point number (667-674) P9
EB63.3 P8 N point de chute (667-674)
EB63.3 P9 P10 Interviewer number (675-682) P10
EB63.3 P9 N enquteur (675-682)
EB63.3 P10 P11 Weighting factor (683-690) P11
EB63.3 P10 Facteur de pondration (683-690)
EB63.3 P11 ASK ONLY in LU, BE, ES, FI, EE, LV, MT and TR P13 Language of interview Language 1 Language 2 Language 3 EB63.3 P13 (691) 1 2 3 P13
EB63.3 P11 POSER UNIQUEMENT en LU, BE, ES, FI, EE, LV, MT et TR Langue de l'interview Langue 1 Langue 2 Langue 3 EB63.3 P13 (691) 1 2 3
EB634 ENFR
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Special Eurobarometer

Population Innovation Readiness

Special Eurobarometer 236 / Wave 63.4 TNS Opinion & Social

Special EUROBAROMETER 236 Population Innovation Readiness

ANNEXES Tables Typology Technical note Questionnaire

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Pull of innovative products or services

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Typo lo gy o n Inno vatio n

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

General perceptions of innovation

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

Special EUROBAROMETER 236 Population Innovation Readiness

UE25 EU25 BE CZ DK D-W DE D-E EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR CY (tcc)

6% 2% 4% 5% 6% 5% 3% 6% 4% 11% 5% 10% 4% 8% 5% 4% 6% 10% 7% 4% 12% 5% 13% 3% 6% 2% 4% 4% 21% 3% 17% 8% 4%

UE25 EU25 BE CZ DK D-W DE D-E EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR CY (tcc)

8% 1% 9% 8% 6% 5% 3% 8% 3% 18% 3% 14% 10% 2% 8% 9% 5% 9% 4% 4% 11% 8% 11% 5% 6% 2% 3% 9% 17% 7% 22% 9% 6%

Serait prt(e) / Would be willing

UE25 EU25 BE CZ DK D-W DE D-E EE EL ES FR IE IT CY LV LT LU HU MT NL AT PL PT SI SK FI SE UK BG HR RO TR CY (tcc)

7% 2% 5% 7% 5% 5% 3% 8% 4% 15% 4% 14% 6% 2% 7% 11% 6% 9% 5% 3% 9% 7% 14% 4% 4% 1% 6% 6% 18% 8% 19% 10% 7%

Serait prt(e) / Would be willing

(Aucune de celles-ci) / (None of these)

7% 1% 5% 9% 6% 5% 1% 5% 4% 16% 5% 10% 5% 6% 10% 12% 5% 8% 7% 2% 6% 8% 10% 3% 3% 1% 4% 10% 16% 6% 17% 8% 4%

(Aucune de celles-ci) / (None of these)

7% 5% 9% 5% 5% 5% 11% 13% 6% 3% 5% 9% 7% 6% 6% 7% 5% 12% 6% 7% 5% 7% 7% 6% 5% 4% 4% 2% 3% 6% 13% 9% 11% 5% 8% 6% 6% 3% 9% 7% 2% 3% 2% 5% 15% 15% 10% 2% 2%

Summary of Factorial Analysis and Typology

EUROBAROMETER SPECIAL N236

Population innovation readiness

Observed percentages Confidence limits

10% or 90% 1.9 points

20% or 80% 2.5 points

30% or 70% 2.7 points

40% or 60% 3.0 points

50% 3.1 points

your survey number (101-105)

votre numro d'tude (101-105)

EB63.3 A B country code (106-107) B

EB63.3 A code pays (106-107)

EB63.3 B C our survey number (108-110) C

EB63.3 B notre numro d'tude (108-110)

EB63.3 C D Interview number (111-116) D

EB63.3 C numro de l'interview (111-116)

Now, let's move on to another topic

Passons maintenant un autre sujet