Code 1.

Compliance

2. Recognition of marketing communications 3. Misleading advertising

4. Harm and offence

5. Children

6. Privacy

7. Political advertisements 8. Distance selling

9. Environmental claims

10. Prohibited categories 11. Medicines, medical devices, treatments and health

12. Weight control and slimming 13. Food, food supplements and associated health or nutritional claims 14. Financial products, services and

Summary Information about pre-clearance. Rules relating to social responsibility; legality and legality. It also spells out that the ASA applies the Code in the spirit, as well as the letter. Separation rules and content rules to ensure that ads are not mistaken for editorial. A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word free; availability of products, comparisons, testimonials and more. Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy. Rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure; pester power and sales promotions for children. Rules about permissions for depicting or referring to - living persons in ads, including members of the public and those with a public profile. Ban on political advertising, including definitions on what is considered political. Rules governing marketing communications that allow readers to place orders without face-to-face contact with the seller. Covers cancellation and refunds. Rules about making green claims for products or services. Rules cover evidence, the clarity of claims and life cycle of products. Lists products and services that are not permitted to be advertised on TV or radio at all. Use of health professionals; rules on evidence (very high level needed for medicinal claims); suitable qualifications for those claiming to treat or offer advice; medicines rules; herbal and homeopathic product rules. Rules for ads for weight control, slimming foodstuffs and aids, including exercise; diets, clinics and medicines. Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drink advertising to children. Rules for all financial advertisements,

includes provisions on interest rates and, lending and credit. 15. Faith, religion and equivalent systems Rules for advertising by, or on behalf of bodies that are wholly or mainly concerned of belief with religion, faith and other belief systems. The rules also apply to ads by anybody for related products and services. Includes rules around donation, including 16. Charities refunds. Social responsibility rules for gambling and 17. Gambling spread betting. The rules cover content and targeting and are designed to protect under 18s and the vulnerable. Social responsibility rules that apply to 18. Lotteries lotteries (including The National Lottery; Gambling Commission licensed lotteries and locally registered lotteries) Social responsibility rules for alcoholic 19. Alcohol drinks. The rules are designed to protect under 18s and the wider population. Social responsibility rules for motor vehicles, 20. Motoring covering safety, speed and irresponsible or anti-social driving behaviours. Special rules to prevent betting tipsters from 21. Betting tipsters misleading the audience. Rules covering pricing and content of ads 22. Premium-rate telephone services that promote premium-rate telephone services. Rules restricting where and when such 23. Telecommunications-based sexual advertisements can appear. entertainment services Rules restricting the nature of 24. Homework schemes advertisements for homeworking schemes and to ensure they do not mislead. Rules restricting those who can advertise 25. Instructional courses such courses and ensuring they dont mislead. 26. Services offering individual advice on Requirements for suitable credentials for advertising. consumer or personal problems Rules to prevent advertisements from 27. Introduction and dating services causing harm, including to under 18s. Rule about fair and clear administration of 28. Competitions competitions. Requirements for suitable credentials for 29. Private investigation agencies advertising. Rules restricting the advertisement of R1830. Pornography rated material Ads for adult products and services that 31. Other categories of radio require central copy clearance, including advertisements that require central adult shops, stripograms 18+ media. copy clearance Scheduling rules, including those related to 32. Scheduling children; age-restricted products. Separation / placement rules incl. political and those related to text and interactive advertisements.

investments