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Great Britain Italy Spain France Belgium Austria Netherland South Africa Denmark Greece Russia Norway Finland
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Australia Ireland Turkey Mexico Luxembourg Czech Rep. South Korea Argentina Hungary Romania Croatia Slovakia U.A.E.
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New Zealand Ukraine Saudi Arabia Azerbaijan Chile Morocco Martinique Bosnia Latvia Venezuela Bulgaria Lithuania Iceland NSC / RSC
A3 Single Frame
A3 Sportback
A4
RS4
A8 W12
A6 Sedan
A6 Avant
A8 Single Frame
2004
2005
Market penetration
1 million
New products
829,000
2005
2008
Product
Brand
Retail
R8 Image Q7 A4
Cabriolet
A8
C
Net-Income Net-Income
A6
Avant
A6 Loyalty
TT
Roadster
TT
Coup
A4 Conquest A3
Avant
A4 A3
Sportback
A
Younger Younger Sportiness for Sportiness
for
22 models
S
RS Lim Cabrio.
2005
quattro sport S Avant S Lim LWB TTR
Sportback
Avant
Avant
A2
3-door
Lim.
Lim.
NWB
A2
A3
A4
A6
A8
Product
Brand
Retail
Focus on prestige
Purism
Prestige is... the basis for price-premium the basis for profitability the key for higher conquest and loyalty
Prestige drivers
Prestige driver
Products Ambassadors Motorsport Communication
Effect on prestige
TVC
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