ES 143 JAN 14 CASE QUESTIONS WEEK 3 Frogs Leap Winery / Stonyfield Yogurt FROGS LEAP WINERY a) Read the

he case in the case pack. Questions: 1) Whats going on at Frogs Leap Winery? Have its efforts to become sustainable been thus far successful? 2) How would you go about measuring Frogs Leaps efforts to become sustainable? 3) Is Frogs Leap a socially-responsible business? What makes you say they are or are not? What separates their efforts in being socially responsible and sustainable? 4) Evaluate Frogs Leaps strategy. Use some of the financial information provided to help answer this question. Are you able to comment on an area(s) of improvement? 5) What should Frogs Leaps sustainability action plan for the next 10-20 years contain? Consider possible actions that are short-term vs. medium-term vs. longterm in nature. 6) What examples does the Napa Valley Vintners Association use to define sustainable practices? STONYFIELD YOGURT: a) Visit Stonyfields website. b) Read about the products and company, especially taking note of their organic and sustainability practices. c) Also take note of their branding/messaging and how they position themselves. Questions: 1) Why and how did Stonyfield get its start? What role did the entrepreneurs take in its creation and overall original strategy? 2) From their website, why does Stonyfield care so much about using USDA Certified Organic ingredients in its products? 3) How did Stonyfield use alternative marketing tactics to grow its business? 4) Describe some of Stonyfields sustainability initiatives it has undertaken through the years. Describe Stonyfields environmental performance. 5) What is Stonyfields mission? Why do you think its important for companies to have a clearly articulated mission statement? 6) Describe the relationship between Stonyfield and Danone. Are the guiding principles of what is important to Stonyfields sustainability mission and strategies at risk under Group Danones ownership? Or, do you think some of Stonyfields mission could rub off on Danone?