AL

Index

RI
TE
MA
D

Advertising, 62–65 Anderson School of Management at

TE

Age of Little Information, 22 UCLA, 15, 156, 163, 189

Agriculture, 77 Anthony, Scott, 129
Airlines, 24, 81, 97, 114 Anthropology, 92–93, 102–103, 156–157
GH

Amazon.com Inc., 66–67 Art, 63

American Express Company, 145 ATR Computational Neuroscience
AMR Research, 196 Laboratories, 30
Analysts, 3–5, 91–115, 117–143 Automobile industry, 120
RI

brand, 102–103 Ayres, Ian, 50, 92, 204

careers, 35, 106–108, 148
PY

education, 103–106 Bacon, Francis, 72

functions, 93–94 Baez, Ramon, 141
management, 110–114 Baker, Stephen, 24, 49, 52, 65, 77, 79, 92
CO

motivation, 108–109 Balaporia, Zahir, 95, 106, 110, 113

organizational structure, 122–126 (see also Barnett, Robert, 216
Organizational structure) Barnett, Thomas, 130
skill sets, 103–104, 182 (see also Benedict, Ruth, 4, 92
Skill sets) Bernoff, Josh, 34
relationships, 154–156 (see also Best, Jim, 159
Relationships) BetterManagement.com, 135
titles, 123 Bezos, Jeff, 67
Analytical Age, 44, 46 Bhattacharya, Adrindam, 189
Analytical infrastructure, 224–225 Black, Fischer, 46
Anderson, Margaret Lavinia, 13 Black–Scholes Model, 46

231
232 INDEX

Blalock, Becky, 65–66, 99–100 Complexity, 79, 214, 216, 218–219

Bolt, Beranek and Newman, 157 Connectivity, 33–34, 130–132
Booz & Company, 188–189, 199–200 Conry, Julianne, 25
Borges, Jorge Luis, 148 Conversations, 131–132
Bradford Exchange, 55–56 Creativity, 207, 208
Breen, Brant, 64 Cullop, Alan, 114–115, 166
Brodie, Bernard, 12 Culture(s), 48, 70–71, 103, 134, 141,
Brooks, David, 82–83, 194 147, 156
Burckhardt, Jacob, 13 Customer:
Burke, James, 201 behavior, 65, 122
Bush, George H. W., 151–152 demographics 120–121
Bush, George W., 216 experience, 62
Bush,Vannevar, 225 knowledge, 192–194, 220–221
Brain, 28–31, 222–223 marketing, 191
Business Intelligence Competency Center product decisions, 121–122
(BICC) 134–135 transformation, 64–66
Byrnes, Kevin, 140 understanding, 96–100
value, 220
Capital One Financial Corp., 66, 204
CareerBuilders.com, 108 Davenport, Thomas, 92, 131
CareerCast.com, 35 Dawkins, Richard, 149
Carnegie, Andrew, 20 Deane, John, 176
Carver, Colonel Curtus, 203 Decision making, 5, 26–27, 71, 127–128,
Casey, James, 133 166, 213–217, 223–224
Catalina Marketing, 57–62, 97–99, 105 Decision support, 58, 141, 190, 219
Cecere, Lore, 196 Defense Advanced Research Projects
Central Intelligence Agency (CIA), 161, Agency (DARPA), 69–70, 142–143
187–188 Dennett, Daniel, 222–223
Challenger, Gray & Christmas, 80 Department of Defense (DoD), 69, 71
Challenger, John, 80 Dishman, Eric, 49
Chandler, Alfred, 20, 118 Dresner, Howard, 134
Change management, 44 Drucker, Peter, 5, 7, 201
Charan, Ram, 33 Duling, David, 126–127
Cheng, Kang, 30
Chickering, John, xi–xiv, 45 eBay, 67, 115
Chief Information Office (CIO), 132, Edelman, Gerald, 108
137–138, 141, 167 Edvinsson, Leif, 224
Choice architectures, 198–199 Ehrlich, Paul, 180
Christensen, Clayton, 120–122, 129, 192, Engle, Jean, ix–x
206, 217 Estrin, Judy, 200
Coca-Cola Company, 52–55, 64 Experimentation, 67, 204, 222–223
Cognitive cartography, 27–28 Exploration-exploitation trade-off, 37
Cognitive infrastructure, 214
Cognitive reengineering, 28 Fair, Bill, 47
Colamosa, Anna, 20 Faughnan, Kevin, 26
Collins, Keith, 128 Fayyad, Usama, 138
Competitive advantage, 22–23, 46, 170, 172 Felker, Clay, 16
 Index 233

Finance, 46–48 Hanlon, Tim, 63–64

Fiorina, Carly, 31 Haren, Pierre, 68
Florida State College at Jacksonville, Harvard Bureau of Business Research, 64
15, 212 (see also Information Haynes, John-Dylan, 30
Technology Leadership Academy) Healthcare, 48–51, 109, 129
Fog of war, 26, 153 Helms, Richard, 161
Forecasting, 176–178, 180 Hemerling, James, 189
Forrester Research Inc., 34, 136 Hermens, Rosalee, 96, 108
Forster, Ken, 55, 107 Heyer, Steve, 64
Franklin, Rosaline, 130 Hill-Rom Co., 192
Friedman, David, 52, 180 Hinge of History, 10–13, 214, 216, 225
Friedman, George, 9 Holmes, Oliver Wendel, 186
Friedman, Thomas, 44, 45, 85 Hostmann, Bill, 134
Fukuyama, Francis, 82
Future, 6–8, 75, 147, 178–179 IBM, 79–80
Future Forward, 217 Ignorance, 19, 186
Futurists, 8–9, 147, 185, 216, 219 Igo, Sara, 21, 64
ILOG, 68
Gaffney, Paul, 127 Industries:
Gartner Inc., 166, 196 advertising, 62–65
Business Intelligence Summit, 134, agriculture, 77
214–215 finance, 46–48
hype cycle, 174–175 (see also Technology grocery, 57–62
frameworks) healthcare, 48–51, 109, 129
Gates, Bill, 20 logistics, 67–69
Gates, Robert, 69 media, 84–85
Gazzaniga, Michael, 29 pharmaceutical, 222
GE Capital, 47–48 restaurant, 176–177
Geis, George, 189–190 retail, 51–56, 99–100
Genchi Genbutsu, [“Go and See”], 192 transportation, 81
General Mills Inc., 77 airline, 24, 81, 97, 114
General Motors Corporation, 120 auto, 120
Gerber, Carl, 72, 109 railroad, 118–119, 127
Goldblatt, Michael, 181 technology, 83–84
Google Inc. 37, 67 utilities, 37, 66, 100, 222
Gott III, J. Richard, 35 Information architecture, 119–121
Greely, Hank, 29 Information Exploitation Office, 70
Greenfield, Adam, 194 Information management, 22, 25, 31–32, 147
Grocery industry, 57–62 Information Revolution, 20
Ground level intelligence, 33 Info-War, 152–154
Groundswell, 34 Innovation, 6, 32, 118–119, 132, 197–209
Group think, 140 Defense Advanced Research Projects
Agency (DARPA) 142–143
Hagemeyer, Dale, 196 technology frameworks, 168–171, 174
Halberstam, David, 14, 152 top thirty innovations, 211
Hammer, Michael, 127 Insight, 21, 32–34, 91, 118, 150, 191–192,
Hammond, Dave, 51, 109 200–201, 205, 209, 221
234 INDEX

Institute for Advanced Analytics, 94, 100, Lofgren, Christopher, 68, 107
103, 104, 126 Logistics, 67–69
Institute for Human Cognitive and Brain Litigation, 36
Sciences, 30 Loveman, Gary, 16, 107
Institute for Operations Research
and Management Sciences Malthus, Thomas Robert, 179–180
(INFORMS), 150, 224 March, James, 6
Intel Corporation, 49 Marshall, George, 186
Issac, Earl, 47 Mason, Tim, 198
Information Technology Leadership Masters of Science in Analytics (MSA),
Academy (IT Leadership Academy), 100–101, 103–104
15, 153, 212 Mathamatics, 34–35, 44, 46–49, 71, 74, 77,
79, 80, 92, 104, 140, 220
Jackman, George, 107 McArthur Library, 16
Jacobs, Jane, 201 McCallum, David, 119, 127
Janis, Irving, 140 McCann, Christopher, 96
Japan Airlines, 81 Media, 84–85
Memory and Aging Research Center, 31
Kamitani,Yukiyasu, 30 Mergers and acquisitions, 190
Kennan George, 14 Michelet, Jules, 13
Kimberly-Clark Corporation, 141 Microsoft Corporation, 74, 145, 222
Kirsner, Scott, 217 Military, 69–72
Knowledge: Misuma, Akeo, 81
about knowing, 26–27 Modeling, 25, 49, 179–181, 193
access to, 21, 220 Models, 47, 49, 61, 71, 74–75, 79–80,
cost of knowing, 136 113–115, 126–127, 177, 221
customer, 192–194, 220–221 (see also business, 32, 67, 190, 196, 208
Customer) market, 189
‘dominant source of wisdom,’ 51 mental, 32, 44–45, 213
downsides to not knowing, 36 predictive, 56, 130, 195
industry, 21 Momin, Soyal, 95
more to know, 23–25, 76 Moore, Geoffrey, 137, 166–168, 197
rate at which knowledge depreciates, 112 Moore, Gordon, 167
Kondratieff, Nikolai, 44 Moore, Kendra, 70
Kopp, Guillermo, 123 Mossberg, Walter, 166
Kotter, John, 223 Murrrell, John, 37
Krebs, John, 149
Krishnan, M.S., 205 National Aeronautics and Space
Kroger Co., 62 Administration (NASA), 24
Kuhn, Thomas, 200 National Grid, 37
Kurzweil, Ray, 216 NetJets Inc., 114–115
Neuroscience, 28–31
Lafley, AG, 128, 197 New journalism, 4, 16
Lambert Pharmacal Company, 202 New Know, 2, 12–14, 44, 50, 70, 118, 128,
Leadership, 31–33, 217, 223–224 148, 182, 213, 215, 220–221, 223
Lee, Peter, 26 Realities, 22–37
Levine, Lord Peter, 36 Nolan, Richard, 43, 166–168, 175, 196
 Index 235

North Carolina State University, 94, 100, 103 Relationships, 5, 130–131, 147–162
Norwich Union, 66 Research & Development, 200
Restaurants, 176–177
Office of Scientific Research and Retail, 51–56, 99–100
Development, 225 Richardson, Tom, 155
Ohio State University, 15, 165 RIKEN Brain Science Institute, 30
1–800 Flowers.com Inc., 96 Rogers, Everett, 169
One-to-one marketing, 59 Roth, Erik, 129
Organizational structure, 118–122, 128,
135, 138–139 Saffo, Paul, 201
Orr, Julian, 78 Sales force productivity, 220–221
Overspecialization, 139–140 SAS Institute Inc., 56, 62, 150, 173
Schneider National Inc., 68, 107
Paying attention, 151–152 Scholes, Myron, 46
Personalization, 66 Schrage, Michael, 16, 67, 204, 208
Peterson, Ken, 37 Schumpeter, Joseph, 5
Pharmaceuticals, 222 Science, 72–77, 130, 186, 200
Political physiology, 30 Science 2020, 75, 89
Politics, 82–83 Seabright, Paul, 148
Popp, Robert, 70 Seed Magazine, 73
PopTech Conference, 24 Seeley Brown, John 32
Portals, 126 Sensemaking, 22, 26–28, 32–34, 127–128,
Porter, David, 160–161 153, 196
Porter, Michael, 46 Sharon, Ariel, 136
Poste, George, 49 Shirky, Clay, 119
Prahalad, C.K., 205 Shive, Wanda, 100, 104
Prescott, Edward, 153 Silos, 51, 113, 127, 159
Problem Solving, 129–130 Simulation, 74, 187, 204
pattern recognition, 129–130, 200 Singularity University, 220
rules based, 129–130 Sirkin, Harold, 189
Proctor & Gamble Co., 67, 134, 215 Skill sets, 25, 154, 182, 218–220 (see also
Product pricing, 194–196 Analysts)
Public Relations, 152 Small, Gary, 31
Putnam, Robert, 149–150 Smith, Kevin, 29
Social capital, 150, 160–161
Quaker Chemical Corporation, 131 Social network analysis, 156–158,
Quality control, 217 160–161
Social networking, 148, 178–179
Rabi, Isidor, 21, 108 Social weather, 70–71
Railroad, 118–119, 127 Southern Company, 99–100, 116
Ramirez, Jose, 136 Standage, Tom, 20
Rappa, Michael, 100–101, 103–104, 126 Staples, Inc., 193
Reed, Marcy, 37 Stein, Mark, 117
Regis McKenna, 168 Stephenson, Karen, 156–158, 205–206
Reich, Robert, 5 Sterling, Bruce, 8
Relationship Asset Management Stone, Lisa, 151
( RAM), 155 Storytelling, 95, 139, 153
236 INDEX

Strategy, 67, 188–191, 214, 215 Unilever, 215

organizational, 126–127, 134–139 United Parcel Service (UPS),
Summers, Lawrence, 12 68, 133–134
Supercomputers, 77 University of California
Synott, Bill, 137–138 Berkeley, 13, 15
Szygenda, Ralph, 120 University of California Los Angeles
(UCLA), 160
Takriti, Samer, 79 Utilities, 37, 66, 100, 222
Taleb, Nicholas, 209, 222
Teamwork 160–161 Valenti, Jack, 85
Technology management jet lag, 168 Value, 5, 141, 166, 176–177, 185–209
Technology: Value chain, 46, 190
affecting our evolution, 31 Vidaurereta, Augusto, 155
applications, 176, 183 Vinikas,Vincent, 202
choice, 5 Von Clausewitz, Carl, 136
evolution of business analytic technology,
175–176 Wachovia Corp., 131
frameworks 166–175 Walker, Rob, 202
crossing the chasm, 166–174, 175 Wall, Deborah, 48, 109
stages theory 166–167, 175 Walmart, 67, 216
hype cycle 166, 174–175 Webber, Alan, 11–12, 125, 131–132, 218,
impacting analytics, 178 227–230
industry, 83–84 Webster, Eric, 107
trends, 165, 182–183 Wegman’s Supermarkets, 59
Tetlock, Philip, 218 Wegryn, Glenn, 162
ThinkQuake, 27–28, 32 Weisman, Robert, 67
Thomas J. Watson Research Center, 79 Wendy’s International Inc., 176–177
Toffler, Alvin, 20, 38, 43–44 Werbach, Kevin, 33
TowerGroup, 123 Williams, Eric, 58, 60–62, 97–99, 105
Toyota Motor Corp., 67 Wilson, Timothy, 215
Transformation, 43–85, 118, 206 W.L. Gore Associates, 136
Transparency, 206 Wolman, Willom, 20
Transportation, 24, 81, 97, 114, 118–120, 127 World Bank, 213
Trends, 182–183, 205 Wrenn, Frank, 95
Tripoli, Joe, 53–54 Wright, Will, 74–75
Trust, 113–114, 131
“Truthiness,” 33 Yahoo! Inc., 24
Tyler, Irving, 162
Zara, 224
Uncertainty, 186, 189, 196, 214 Zeilinger, Anton, 224
Underhill, Paco, 62 Zelen, Marvin, 157