List of courses offered for the 2nd semester of the academic year 2013-2014 at EM-Strasbourg business school I.

1.

Logistics and distribution management

Learning goals and description of the course: This course focuses on the strategic and tactical issues of the distribution channels and logistics. Emphasis is placed on the integration of core logistics functions (e.g., customer service, transportation, inventory, order processing, warehousing/stockkeeping facilities, materials management) and how to successfully design and manage different distribution marketing channels (direct, indirect, long, short) and the integrated distribution networks (horizontal, vertical, corporate, franchising etc.). At the end of the course the students will be aware of the different distribution strategies and the new trends in wholesaling and retailing concerning the traditional store distribution (specialty, department, convenience, discount stores, hypermarkets and supermarkets) and the emerging non-store distribution (E-channels, V-channels, Kchannels)

Time

2.

Prerequisites: Basics in marketing & Strong interest in logistics and distribution management Detailed course syllabus: 1. The role and place of distribution and logistics in todays business 2. How to successfully design a distribution channel 3. Integrating multichannel distribution systems. Strategies to manage channel conflicts 4. Store and non-store distribution formats in retailing. Trends in wholesaling. 5. Logistics. Integrated Logistics Systems. Logistic decisions on order processing, storage and warehousing, inventory, transportation and operational management. Hours 4h 4h 4h 4h 4h

3.

4. 5.

Assessment methods: Team work projects Grading policy: Participation in class & Group work assignments = 100% Bibliography 1. Dent, J. (2008). Distribution channels. Understanding and managing channels to market. 1st ed., Kogan Page 2. Kotler , Ph. & Keller, K. (2012). Marketing management. 14th ed., Prentice-hall 3. Rushton, A., Croucher, Ph., Baker, P., (2010). The Handbook of Logistics and Distribution Management. 4th ed., Kogan Page 4. Vandercammen, M., Jospin-Pernet, N. (2005). La distribution. 2e d., De Boeck

6.

III. Sustainable marketing 1.

Learning goals and description of the course: To familiarize the students, as future marketers and entrepreneurs, with the importance of the sustainable marketing approach in the XXI century. To prove with a variety of examples worldwide (Europe, North America, Africa, South America, Middle East and Asia) that the sustainable marketing is neither a myth nor an oxymoron though for the marketers there are still many ways for improvement. This course tries to explain how sustainability and marketing fit together, how sustainability marketing differs from traditional marketing in terms of the basic marketing concepts such as: product, price, place and promotion. Nowadays it is not enough for the businesses to create needs to stay long enough on the market. The ultimate marketing objective should not be only to satisfy the consumers needs profitably but to take the huge responsibility for the whole society and the planet.

Time

2. 3.

Prerequisites: Basic knowledge of marketing and the sustainable development concepts is advisable but not an obligatory requirement for visiting the course. Detailed course syllabus 1. Introduction to the sustainable marketing concept. Evolution and basic trends 2. Sustainable product development and product management 3. Sustainable pricing 4. Sustainable distribution concept 5. Sustainable promotional activities and communications 6. Sustainable consumer behaviour *Project presentations Expected total number of hours: Hours 3h 3h 3h 3h 3h 3h 2h 20 h

4. 5.

Assessment methods: case studies and team work projects Grading policy: Participation in class & Group work assignments = 100% Bibliography: 1. Belz, F.M., & Peattie, K. (2012). Sustainability Marketing: A Global Perspective. 2nd ed. Business and economics 2. Pastore-Reiss, E. (2012) Les 7 cls du marketing durable. Eyrolles 3. Bascoul, G. & Moutot, J.-M. (2009). Marketing et dveloppement durable : Stratgie de la valeur tendue. Dunod

6.

IV. Marketing basics

1. Learning goals and description of the course: Formally or informally, nowadays people and organizations engage in a vast number of activities, we could call marketing. That is why taking good marketing decisions has become increasingly vital for success. The main goal of this course is to give students a broad idea about the different basic marketing aspects. Making the right marketing decisions is not always easy. One survey of more than a thousand senior marketing and sales executives (Newman, 2008) revealed that although 83 % felt that marketing and sales capabilities were a top priority for their organizations success, in rating their actual marketing effectiveness, only 6 % felt that they were doing an extremely good job. It is inadmissible for an economist nowadays not to be aware of the marketing philosophy in business. Marketing as an art and a science could be successfully applied in every company and in every industry. 2. 3. Prerequisites: Detailed course syllabus: 1. An overview of marketing. Basic marketing concepts and philosophies. 2. Analysing marketing opportunities. Consumer behaviour. Segmentation 3. Product decisions. Product concepts. Developing and managing products 4. Pricing decisions. Basic pricing concepts. Setting the right price 5. Distribution decisions. Distribution channels and intermediaries 6. Promotional decisions. Advertising. PR, Sales promotions, Directs sales etc. *Project presentations Expected total number of hours: 4. 5. Assessment methods: case studies and team work projects Grading policy: Participation in class & Group work assignments = 100% Bibliography 1. Lamb, Ch., Hair, J.F., McDaniel, C.D. Marketing.10th ed., Cengage, 2008 6. 2. Armstrong, G., Kotler, Ph., Harker, M. & Brennan, R. (2009) Marketing: An introduction.1st European edition, Prentice-hall, 2012 3. Baines, P., Fill, C., Page, K. (2010). Marketing. Oxford

Time

Hours 3h 3h 3h 3h 3h 3h 2h 20 h