For Creative: The Centre

Programs 2008 - 2009
The Centre
for Creative
The FUTURE of LEARNING

Communications
Launch a new career in the world of
Communications, Media and Design
Programs 2008 - 2009
The Centre Launch a new

career in the world
for Creativeof Communications,
CommunicationsMedia and Design
951 Carlaw Avenue Toronto, ON, Canada T 416 289 5000 F 416 289 5106
Interactive STORYtelling
centennialcollege.ca/thecentre
09/08
Not just another school. This is the real world.
LEarn bY dOing. At the School of
Communications, Media and Design,
Centennial College, we offer
unprecedented learner-driven, hands-on
education in ARt and DEsign, ADvertising
and PUblic Relations, JOurnalism and
PUblishing, and INtegrated Media.
Interactive
STORYtelling
2 3
aDVERTISING +
pUblic Relations
Advertising
Advertising
Advertising
department ADvertising
CAREERS
Graduates launch new careers in:
| ADVERTISING ACCOUNT MANAGEMENT | COPYWRITING | MARKETING | MEDIA BUYING AND PLANNING | PRODUCTION |
Centennial OCAS Code: 6404

Program Name: ADVERTISING
Duration: 6 Semesters
Credential Awarded: Ontario College Advanced Diploma
INDUSTRY FIELD PLACEMENT
Department: Advertising and Public Relations
Fall Intake
In this program you’ll learn to produce content within the myriad genres
of advertising. As understudies of industry innovators, you’ll sharpen your
creative skills and develop a unique style all your own and get the chance
to show your skills during your four-month industry field placement. In
your final year, you will specialize in Account Management, Copywriting
or Media Buying and Planning. You’ll graduate knowing what you do best,
and how your talent fits into every area in which you’ve trained.
More Information
centennialcollege.ca/thecentre/advert
4 5
Advertising ACCOunt
Management Advertising MEdia
CAREERS
Graduates launch new careers in:
Management
CAREERS
A high demand for skilled professionals. Successful graduates of this program will launch new careers with:
| ADVERTISING | DIRECT MARKETING | EVENT MARKETING | INTERACTIVE MARKETING | SALES PROMOTION |
| ADVERTISING AGENCIES | INDEPENDENT MEDIA MANAGEMENT COMPANIES | MARKETING COMPANIES |
| MULTI-MEDIA OWNERS AND SELLERS | RESEARCH COMPANIES | AND ADVERTISERS |
POST-GRADUATE POST-GRADUATE
Centennial OCAS Code: 6419 Centennial OCAS Code: 6403
Program Name: ADVERTISING ACCOUNT MANAGEMENT Program name: Advertising Media Management
Duration: 3 Semesters Duration: 3 semesters
Credential Awarded: Ontario College Graduate Certificate Credential Awarded: Ontario Graduate Certificate
INDUSTRY FIELD PLACEMENT INDUSTRY FIELD PLACEMENT
Department: Advertising and Public Relations Department: Advertising and Public Relations
Fall Intake Fall Intake

Advertising Media Management is a unique post-graduate program
The Advertising Account Management program will prepare you to manage preparing you for the advertising and communications industry in the role of
integrated communications plans, organizing the talents of your peers for projects strategic media planning and buying. This hands-on and intensive
across all media, complemented by a full-semester industry field placement. You’ll industry-approved program will provide you with the fundamentals of media
develop strategic thinking, business and consumer analysis, as well as creative skills management, with a focus on consumer-driven communication channel
that you’ll use to tailor advertising plans for clients. For media junkies who also choices for advertising messages. You’ll develop an expertise in reaching
enjoy marketing and communications strategy, this program is ideal. target audiences with a creative message and build your business and
negotiating skills on behalf of advertising clients to achieve strategic results.
More Information
centennialcollege.ca/thecentre/advertising More Information
centennialcollege.ca/thecentre/mediamanagement
6 7
COrporate Communications +PublicRelations
CAREERS
Graduates launch new careers with:
| BANKS | HOSPITALS | MUNICIPAL GOVERNMENTS | MUSEUMS | NOT-FOR-PROFIT ORGANIZATIONS | PUBLIC RELATIONS AGENCIES |
| TRADE ASSOCIATIONS |
POST-GRADUATE

Program Name: CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS
Credential Awarded: Ontario College Graduate Certificate
Department: Advertising + Public Relations
Fall and Winter Intakes

If you love writing, language and the art of persuasion, and you like career
flexibility that lets you work for a wide spectrum of employers, this program
is for you. You’ll learn the skills you need to change employee attitudes, shift
stockholders’ opinions and convince the media of an organization’s story. You’ll
research, write, plan, edit, design, and implement everything from strategic
communications plans to employee newsletters to gala dinners for 500.
More Information
centennialcollege.ca/thecentre/corporate
Interactive
STORYtelling
8 9
ARt +
ARt + dESIGN
dESIGN
department
foundation studies
CAREERS
You’ll get ready for a new career path by:
| PRODUCING A PORTFOLIO OF ARTWORK | PREPARING FOR SUCCESSFUL ADMISSION TO SPECIALIZED PROGRAMS |

Program Name: ART AND DESIGN FOUNDATION STUDIES
Credential Awarded: Ontario College Certificate
Department: Art + Design

Hone your artistic talents in this accelerated visual art fundamentals program.
By studying both traditional and digital art techniques you will prepare yourself
for a career in the visual arts. Producing numerous pieces, you will create and
assemble a portfolio of work that will open your career in the applied visual arts
or design industries, preparing you for more specialized programs in Digital
Animation, New Media Design, Fine Arts Studio or Graphic Design – Media.
More Information
centennialcollege.ca/thecentre/artdesign
10 11
Fine ARts Studio
CAREERS
Graduates find new career paths as:
| DESIGNERS | DIGITAL ANIMATORS | EXHIBITING ARTISTS | ILLUSTRATORS |
gRaphic
dESIGN- MEdia
CAREERS
YOU’LL EMERGE WITH CREATIVE, MULTIDISCIPLINARY AND COMPETITIVE SKILLS FOR TODAY’S DIVERSE AND DEMANDING INDUSTRY.

Program Name: GRAPHIC DESIGN – MEDIA Program Name: FINE ARTS STUDIO
Duration: 5 Semesters Duration: 4 Semesters
Credential Awarded: Ontario College Advanced Diploma Credential Awarded: Ontario College Diploma
INDUSTRY FIELD PLACEMENT Department: Art + Design
Department: Art + Design
Fall Intake
Fall Intake
Fine Arts Studio is a challenging, intimate and atelier program in
The Graphic Design – Media program prepares students for a career in today’s drawing, painting and sculpture. This intensive program emphasizes
innovative and diverse commercial design industry. The program focuses on development of advanced skills in contemporary figurative and
design for print, emphasizing visual fundamentals and creative problem solving. objective drawing, painting, and 3D modeling. You will be exposed
Students will also train in motion graphics, opening additional career opportunities. to styles and techniques from both the modernist and classical
You’ll integrate a new knowledge of visual graphics with contemporary approaches aesthetics.
to commercial design to produce work for print publications, corporate identity,
packaging and illustration. More Information
centennialcollege.ca/thecentre/fineartsstudio
More Information
centennialcollege.ca/thecentre/designmedia
12 13
JOurnalism
JOurnalism + CAREERS
Journalism graduates launch new careers in print, broadcasting and online news media as:
Publishing
| EDITORS | REPORTERS | WRITERS |
department

Program Name: JOURNALISM
Department: Journalism + Publishing
Fall Intake
Our Journalism (three-year) program, designed for high school graduates, takes
you from the classroom to a full-time industry field placement. You’ll get intensive
training and practice in writing, news reporting, editing and page design. You’ll
cover stories from across Toronto and within the surrounding community with The
East Toronto Observer, a community newspaper circulated every two weeks in East
York, and the Toronto Observer, our online edition.
More Information
centennialcollege.ca/thecentre/journalism
14 15
Journalism
CAREERS
FAst Track
Graduates launch new careers in many facets of communications as:
| EDITORS | REPORTERS | WRITERS |
SPorts
Journalism
CAREERS
You’ll develop new career skills in:
| SPORTS WRITING FOR PRINT, RADIO, TV, ONLINE AND MULTI-PLATFORM MEDIA | ADVANCED INTERVIEWING TECHNIQUES |
| SPORTS BEAT REPORTING, STATISTICS AND IMAGING | SPORTS HISTORY, CULTURE AND BUSINESS |
POST-GRADUATE
POST-GRADUATE

Program Name: JOURNALISM FAST TRACK Program Name: Sports Journalism
Credential Awarded: Ontario College Advanced Diploma Credential Awarded: Ontario College Graduate Certificate
Department: Journalism + Publishing Department: Journalism and Publishing
Fall Intake Fall Intakes

Our Journalism Fast Track program is designed for university and college Sports Journalism is a unique post-graduate program preparing you for a
graduates. You’ll learn professional techniques for writing energetic career in the high-profile and energetic world of sports media. Whether it is
stories from a team of instructors, all of whom are seasoned journalists. You’ll covering the World Series or interviewing a local athlete, you’ll develop your
develop a portfolio of published stories and photos as you build your writing specialized talents in sports writing, editing and reporting as you tell the
skills in an intensive newsroom-style environment. You will work for both The stories behind the games, the players and the fans. Sports Journalism is a
East Toronto Observer and our online edition, the Toronto Observer. highly specialized field and requires specific knowledge and skills, but the disci-
plines and practices are similar to those of a standard journalist.
More Information
centennialcollege.ca/thecentre/journalismft More Information
centennialcollege.ca/thecentre/sportsjournalism
16 17
Book+
CAREERS
MagazinePublishing
Graduates have launched new careers in:
| BOOK AND MAGAZINE EDITING | BOOK AND MAGAZINE MARKETING | BOOK PRODUCTION | PROMOTION AND ADVERTISING | PUBLICITY |
| PUBLISHING DESIGN | WRITING FOR PUBLICATION |
POST-GRADUATE
Program Name: BOOK AND MAGAZINE PUBLISHING

Department: Journalism + Publishing
Fall Intake
The Book and Magazine Publishing program is Canada’s oldest and most
prestigious publishing program. It prepares you for a wide variety of
positions in publishing, from book and magazine editing to production
and publicity. The program offers intensive training in each core skill while
imparting a broader knowledge of how a book or magazine
publishing company works. Graduates enter a workforce that is
constantly shaping Canada’s cultural and literary landscape.
More Information
centennialcollege.ca/thecentre/book Interactive
STORYtelling
18 19
Integrated Broadcasting +
CAREERS
FilM
Graduates launch new careers in all facets of the industry including:
MEdia
| COMMERCIAL SOUND AND VIDEO PRODUCTION | CORPORATE VIDEO PRODUCTION |
| FEATURE AND SERIES FILMS | RADIO AND TV STATIONS | SPECIALTY CHANNELS |
department
Program Name: BROADCASTING AND FILM

Department: Integrated Media

From Hollywood blockbuster movies to digitally produced documentaries, the world of film
and broadcasting is exploding like never before. The Broadcasting + Film program gives you
both the creative and technical skills you need to work in film, television and radio. You’ll
create original story ideas and learn to develop both artistic and commercial projects.
Students work under the eye of industry professionals in our broadcasting studios and gradu-
ate ready to work.
More Information
centennialcollege.ca/thecentre/broadcasting
20 21
Interactive DIGITALMEdia
CAREERS
Graduates launch new careers as:
| DIGITAL MARKETING COORDINATORS | INTERACTIVE MEDIA ART DIRECTORS | NEW MEDIA PROJECT MANAGERS |
DIgitAl
Animation
| ONLINE GAME DESIGNERS | ONLINE PRODUCERS | SOUND DESIGNERS | USER INTERFACE AND USABILITY SPECIALISTS | WEB DESIGNERS |
CAREERS
Graduates have worked on the following:
| ANGELA ANACONDA | BLADE AND BLADE 2 | FIGHT CLUB | FINAL FANTASY | JASON X |
| LORD OF THE RINGS | SHARK TALE | STUART LITTLE | THE MATRIX |
POST-GRADUATE
Program Name: Interactive Digital Media Program Name: DIGITAL ANIMATION

Credential Awarded: Ontario College Graduate Certificate Credential Awarded: Ontario College Diploma
Department: Integrated Media Department: Integrated Media
Fall Intake Fall and Winter Intakes

Interactive Digital Media is a collaborative and project-driven Our Digital Animation program has launched the film and television
post-graduate program preparing you for today’s world of careers of hundreds of talented digital artists. This internationally
technology, media and innovation. Through intensive training in recognized program gives students production-style training for careers in
classroom and studio environments, you will learn to produce the film, television, broadcast design and interactive game industries. You
interactive and rich media content for online and mobile media, will train in life drawing, acting for animation and storyboarding using 3D
social networks, hybrid media, games, e-learning and interactive animation under the eye of industry professionals.
installations.
More Information
More Information centennialcollege.ca/thecentre/animation
centennialcollege.ca/thecentre/interactive
22 23
MEdia Engineering DESign Integration
GAme Design +
Development
CAREERS
Graduates will be in high demand by media producers and publishers and media technology developers. Career opportunities include:
| PROJECT MANAGER, DIGITAL MEDIA PRODUCTION | INTERACTIVE TECHNICAL PRODUCER, MUSEUM & INSTRUCTIONAL DESIGN |
| SERVICE PRODUCER, DIGITAL SIGNAGE NETWORKS | USER EXPERIENCE DESIGNER, CONSUMER ELECTRONICS |
| SOFTWARE DESIGNER, EMBEDDED SYSTEMS | MOBILE COMMUNICATIONS APPLICATION DEVELOPER |
CAREERS
New career opportunities include:
| CHARACTER ANIMATOR | CHARACTER MODELER | ENVIRONMENT AND EFFECTS ARTIST | GAME CONCEPTUAL ARTIST |
| LEVEL DESIGNER | TEXTURE ARTIST |
POST-GRADUATE
Program Name: GAME DESIGN AND DEVELOPMENT Program Name: Media Engineering Design Integration
INDUSTRY FIELD PLACEMENT Credential Awarded: Ontario College Graduate Certificate
Credential Awarded: Ontario College Diploma INDUSTRY FIELD PLACEMENT
Department: Integrated Media Department: Integrated Media
School: SCMD/SETAS (Joint Program)

Fall Intake
The Game Design + Development program prepares you for a career of
imagination, innovation, and storytelling in the video game design industry.
Media Engineering Design Integration is a unique post-graduate and hybrid
You’ll learn to create 3D environments, animate characters and design levels
program focused the design, production, and management of innovative media
with industry-standard software and game engine technology. Class sizes are
products including application development and content creation for wire-
small, ensuring intimate and personalized learning. Curriculum is designed and
less devices, interactive museum and retail installations, digital signage
delivered by top industry professionals, in a production-style environment.
systems and networks and more. In this hands-on program, you w ill develop
a balanced set of design skills and capabilities in media production and media
More Information engineering and will be cross-trained to lead collaborative teams of technologists
centennialcollege.ca/thecentre/gamedesign and media
producers in the creation of new applications and products for the media
marketplace.
More Information
centennialcollege.ca/thecentre/medi
24 25
CHildren’s Entertainment :
Writing, Production and Management
CAREERS
Prepare for a new career in the Children’s Media industry as a:
| WRITER | MARKETING SPECIALIST | PROJECT MANAGER | CONTENT MANAGER | PRODUCER |
POST-GRADUATE
Program Name: Children’s Entertainment: Writing, Production and Management

Department: Integrated Media
Winter Intake
The Children’s Entertainment: Writing, Production and Management
Program is a new and one-of-a-kind post-graduate program focused on writing,
production and management, preparing you for a new career as a highly-
skilled children’s content producer. You will learn to create a wide range of
entertainment products - film, TV, books, education products, games, and
interactive media - for the rapidly growing children’s market.
More Information
centennialcollege.ca/thecentre/childrensentertainment Interactive
STORYtelling
26 27
Message from The Dean
The Centre for Creative Communications was launched in 1994 and is the home of the School of Communications, Media and
Design for Centennial College.
Since its inception, The Centre has earned an international reputation for excellence in teaching and as a forward-thinking and
crucial resource for the communications, media and design industry in Canada. With a focus of interactive storytelling in all of
its programs in the areas of Art + Design, Advertising + Public Relations, Integrated Media and Journalism + Publishing, our
curriculum reflects the needs of the industry in every way.
And it shows. Our graduates are now leaders in the communications, media and design sector and our industry partnerships
keep us at the forefront. As well, we have established two satellite campuses in India and have recently launched
Centennial College @Wallace Studios, a media innovation centre and hybrid education and industry facility in
Toronto’s west end.
The Centre’s programs are delivered in a dedicated, hands-on and real world environment and both our faculty and graduates
continue to win numerous awards. This means you’ve made a good choice in coming to The Centre.
Nate Horowitz
Dean, The Centre for Creative Communications
Interactive
STORYtelling
28 29
The Centre for Creative
Communications,
Centennial College is a
cReative cAmpus dedicated
to educating and training
tomorrow’s communications
professionals via iNteractive
sTOrytelling:
[wRiting] [production] and
[viSUAL cOmmunication ]
951 Carlaw Avenue Toronto, ON, Canada
T 416 289 5000 F 416 289 5106 centennialcollege.ca/thecentre
Interactive
STORYtelling

For Creative: The Centre

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Programs 2008 - 2009

The FUTURE of LEARNING

Programs 2008 - 2009

The Centre Launch a new

Centennial OCAS Code: 6404

Centennial OCAS Code: 6419 Centennial OCAS Code: 6403

Fall Intake Fall Intake

Centennial OCAS Code: 6417

Fall and Winter Intakes

Centennial OCAS Code: 6409

Fall and Winter Intakes

Centennial OCAS Code: 6420 Centennial OCAS Code: 6421

Centennial OCAS Code: 6402

Centennial OCAS Code: 6412 Centennial OCAS Code: 6415

Fall Intake Fall Intakes

Centennial OCAS Code: 6438

Program Name: BOOK AND MAGAZINE PUBLISHING

Centennial OCAS Code: 6401

Program Name: BROADCASTING AND FILM

Fall and Winter Intakes

Centennial OCAS Code: 6410 Centennial OCAS Code: 6423

Program Name: Interactive Digital Media Program Name: DIGITAL ANIMATION

Fall Intake Fall and Winter Intakes

Centennial OCAS Code: 6422 Centennial OCAS Code: 3420

Fall and Winter Intakes

Centennial OCAS Code: 6424

Program Name: Children’s Entertainment: Writing, Production and Management

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