Summer Training Report On

DISTRIBUTION STRATEGY OF SIM CARD

At BHARAT SANCHAR NIGAM LIMITED JAMSHEDPUR Prepared By

KUMAR SAURABH 08SM005, PGPSM Batch 2008-10

Instituti na! Gui"#

PROF. V. T. THOMAS, 'A(U)*+ O' IMIS,BBSR

O$%ani&ati na! Gui"#

MR. SHEKHAR KUMAR, **A, B,S,-,), JSR

As a partial fulfillment of PGPSM programme

Declaration. I am KUMAR SAURAB ! "t#$ent o% &o"t Gra$#ate 'ro(ram o% "er)ice mana(ement! $o *ere +, $eclare t*at t*e re'ort entitle$ DISTRIBUTION STRATEGY OF SIM CARD OF BSN- i" m, ori(inal e%%ort an$ it *a" not +een "#+mitte$ to an, or(ani.ation an$ #ni)er"it, ot*er t*an In"tit#te o% Mana(ement an$ In%ormation Science /A''ro)e$ +, AICTE0! B*#+ane"1ar %or an, '#r'o"e 1*at "o e)er.

222222222222222222222222222222222222 KUMAR SAURAB Enrollment No3 45SM446 &G&SM! IMIS Batc*2 744527484

Acknowledgement.

Pa%# - ,- I

It i" m, 'ro)e$ 'ri)ile(e to relea"e t*e %eelin( o% m, (ratit#$e to "e)eral 'er"on"! 1*o *el'e$ me $irectl, to con$#ct t*i" 'ro9ect 1or:. At %ir"t! I am )er, m#c* (rate%#l to m, 'arent" %or t*eir "#''ort ; in"'iration on t*i" 'ro9ect. I <i"* to e='re"" m, *eart%elt t*an:" to &ro%. K. K. BEURIA !FACU-TY ; AD>ISOR OF IMIS %or t*eir Moti)ation! In"'iration ; enco#ra(ement. I am (reatl, in$e+te$ an$ remain e)er o+li(e to t*e 'rinci'al an$ %ac#ltie" o% In"tit#te o% mana(ement an$ in%ormation "cience %or t*eir coor$ination an$ coo'eration. M, "'ecial t*an:" (o to Ca't K.S.>. S#+ramanian /Ret$0 C*ie% Coor$inator /trainin( an$ 'lacement0! In"tit#te$ o% Mana(ement ; In%ormation Science! B*#+ane"1ar! %or (i)in( me t*i" C*ance to $o m, Di""ertation. I am al"o (rate%#l to m, internal (#i$e &ro%. >. T. T OMAS 1*o *el'e$ me #n$er"tan$in( t*e 'ro9ect nicel, "o t*at I co#l$ ma:e it "#cce""%#l. Al"o I 1o#l$ li:e to e='re"" m, "incere t*an:" to &ro%. >. T. T OMAS %or enco#ra(ement ; e=ten$in( *i" "#''ort in com'letin( t*e 'ro9ect trainin( in B.S.N.-. T*en! I e='re"" m, $ee' "en"e o% (ratit#$e to m, e=ternal (#i$e Mr. S EK AR KUMAR! TTA /Tele'*one Tec*nical A""i"tant0 at B.S.N.-. %or (i)in( me an o''ort#nit, in (ettin( e='o"#re o% %#nctional a"'ect" ; 'ractical e='erience o% an or(ani.ation 1it* (#i$ance! )ital "#''ort ; coo'eration. I al"o e='re"" 'ro%o#n$ (ratit#$e to Mr. &ANKA? KR. SING at B.S.N.- %or *el'in(! (#i$in( ; al"o (i)in( re@#ire$ in%ormation ; "#((e"tion" t*at enric* m, :no1le$(e to ta:e a 'ro'er $eci"ion. I am al"o e=tremel, t*an:%#l to all o% t*em! 1*o *a)e 'o"iti)el, re"'on$e$ m, @#e"tionnaire! aro#n$ 1*om t*e 1*ole 'ro9ect c,cle re)ol)e". KUMAR SAURABH thank you RALL NO. 08SM00 ! "#"SM! $M$S

&REFACE

As a partial fulfillment of the PGPSM course in which Eight weeks training has been incorporated in the curriculum, during which a study is to be done in an organization mainly to extract the practical knowledge skill from actual work en!ironment" #his pro$ect pro!ided us an opportunity to gain profound insight into a practical applicability of management concepts and de!eloping better ability to analyze problems and decisions that has contributed significantly for better use of resources a!ailable to the management"

#o understand and to apply the concepts of the curriculum, we ha!e undergone summer training in %&A'A# SA()&A' (*GAM +*M*#E, -%"S"("+., /amshedpur, in the title of the pro$ect00 DISTRIBUTION STRATEGY OF SIM CARD OF B.S.N.-. for which a report has been prepared with suggestions and opinion of the respecti!e sub$ect gi!en by us"

*n this report e!ery possible step that had been taken in the pro$ect are shown as a glimpse, with a hope that it will be a tool to help the organization through the findings and opinion gi!en in the report"

EAECUTI>E SUMMARY I *a$ #n$er(one a 'ro9ect in! B.S.N.-! ?AMS ED&UR! a" a 'artial %#l%illment o% &o"t Gra$#ate &ro(ram in Ser)ice" mana(ement %rom t*e In"tit#te o% Mana(ement an$ In%ormation Science. T*e 'ro9ect a""i(ne$ to me i" BDISTRIBUTION STRATEGY OF SIM CARD OF B.S.N.-. OB%&'($)&S T*e ma9or o+9ecti)e" o% t*i" 'ro9ect are3 80 70 C0 D0 60 E0 F0 50 G0 Anal,.in( %or &lace $eci"ion to increa"e "ale" )ol#me. Creatin( a1arene"" to c#"tomer" o% r#ral area a+o#t t*e %acilitie" in BSN- SIM connection". Arran(in( Di"tri+#tion o% SIM car$ in or(ani.e$ 1a,. S#((e"tin( %or Retailin( a''roac* to1ar$ c#"tomer. Collectin( t*e $ata" o% $i%%erent a(e (ro#' o% c#"tomer" to :no1 c#"tomer "ati"%action. S#((e"tin( to a''l, CRM. Moti)atin( %or Cro"" c#lt#re en)ironment 1it* 'ri)ati.ation. S#((e"tin( %or Deman$ ; S#''l, accor$in(l, time mana(ement. Moti)atin( to maintain +ran$ 'o"ition +, com'etin( 1it* com'etitor.

80 Anal,.in( %or &lace $eci"ion to increa"e "ale" )ol#me3 &lace $eci"ion i" nece""ar, at %ir"t. Beca#"e B.S.N.- i" tr,in( to co)er 1*ole area ; %or it D re"'ecti)e %ranc*i"ee" are 're"ent accor$in(l, t*eir area. Al"o man, "#+ %ranc*i"ee"! more t*an 864 retailer" ; man, en$ #"er le)el em'lo,ee" are 're"ent to 'ro)i$e t*e SIM car$. B#t! act#all, t*e, 1ant co)era(e o% 1*ole mar:et. B#t! one )er, im'ortant t*in( t*e, are mi""in( t*at t*e, are not $eci$in( 'lace 1*ere "ellin( i" more or (oo$. 70 Creatin( a1arene"" to c#"tomer" o% r#ral area a+o#t t*e %acilitie" in BSN- SIM connection"3 B.S.N.- i" not 'ro)i$in( "ome 'lace %or 'ro)i$in( "er)ice %or c#"tomer con)enience. T*e, are not 1atc*in( t*at *o1 can 'eo'le o% co#ntr,"i$e" o% 9"r! )illa(e area attac*e$ 1it* 9"r or r#ral area o% 9"r reac* t*e "er)ice "tation. o1 can 'eo'le o% r#ral area meet 1it* ea"il, t*eir re@#ire$ "er)iceH So ! B.S.N."*o#l$ tar(et to r#ral area ; %oc#" on t*eir $eman$. It 1ill al"o $e)elo' t*eir "ellin( o% SIM car$.

C0 Arran(in( Di"tri+#tion o% SIM car$ in or(ani.e$ 1a,3 T*e "er)ice 'ro)i$er" o% B.S.N.- are tr,in( to co)er 1*ole mar:et. T*at i" (oo$ %or $i"tri+#tion. B#t! 'ro'er co2or$ination in $i"tri+#tion c*annel i" lac:in(. De%initel,! in)entor, ","tem "*o#l$ +e t*ere %or 'ro)i$in( @#ic: "er)ice! +, 1*ic* c#"tomer co#l$ not 1ait %or an, "er)ice. S'ecial 1are*o#"e "*o#l$ +e a)aila+le in 1*ic* lot" o% )ariet, o% SIM car$" can +e "tore$. Or$er 'roce""in( ; tran"'ortation "*o#l$ +e al"o $one in (oo$ manner. D0 S#((e"tin( %or Retailin( a''roac* to1ar$ c#"tomer3 T*ere "*o#l$ a''l, retailin( a''roac* mean" ri(*t 'ro$#ct! ri(*t "er)ice! ri(*t time! ri(*t 'rice! ri(*t 'lace ; ri(*t c#"tomer. In ot*er 1or$ 1e can "a, t*at all t*in(" "*o#l$ +e $one in a ri(*t 1a,. 60 Collectin( t*e $ata" o% $i%%erent a(e (ro#' o% c#"tomer" to :no1 c#"tomer "ati"%action3 I% B.S.N.- 1ant to increa"e t*eir "ellin( o% SIM car$. T*en at %ir"t 1e 1ill *a)e to :no1 t*at 1*at i" t*e le)el o% c#"tomer "ati"%action ; %or t*at 1e 1ill *a)e to arran(e "#r)e, to :no1 c#"tomer "ati"%action. <*at act#all, c#"tomer" 1ant %or "ati"%actionH <e 1ill "ee it +, "#r)e,. So t*at I *a)e arran(e$ li:e 844 "am'le "i.e li:e 74 "t#$ent"! 74 retailer"! 74 *o#"e1i)e"! 74 em'lo,ee"! 74 +#"ine""men. I *a)e al"o arran(e$ a @#e"tionnaire to :no1 c#"tomer" re"'on"e a+o#t "ati"%action. E0 S#((e"tin( to a''l, CRM3 ere B.S.N.- :no1 )er, 1ell t*at c#"tomer i" :in(. <*et*er c#"tomer i" +e((er or ric*! i% c#"tomer *a" 'a,in( ca'acit, t*en c#"tomer i" :in(. T*i" conce't B.S.N.- %ollo1 )er, 1ell. B#t! i% B.S.N.- 1ill con"i$er a+o#t ma:in( relation"*i' 1it* c#"tomer" t*en it 1ill al"o *el' to increa"e "ellin( o% SIM car$. So! t*at t*e "er)ice 'ro)i$e can concentrate o% t*ree t,'e" o% c#"tomer" li:e ol$ or lo"t c#"tomer"! ne1 c#"tomer"! c#rrent c#"tomer". T*e, can al"o con"i$er a+o#t t1o t,'e" o% c#rrent c#"tomer" li:e 'ermanent c#"tomer" ; tem'orar, c#"tomer". I% c#"tomer" are 'ermanent t*en "er)ice 'ro)i$er "*o#l$ retain 'ermanent c#"tomer". i% c#"tomer are ne1 or tem'orar, t*en c#"tomer" m#"t +e moti)ate$ +, "er)ice 'ro)i$er. So! t*at CRM /c#"tomer relation"*i' mana(ement0 "*o#l$ a''l,. F0 Moti)atin( %or Cro"" c#lt#re en)ironment 1it* 'ri)ati.ation3 Cro"" c#lt#re en)ironment m#"t +e t*ere in BSN-. Beca#"e i% $i%%erent t,'e" o% e='erience$ 'er"on"! $i%%erent c#lt#re$

'er"on"! $i%%erent reli(io#" 'er"on"! $i%%erent +ac:(ro#n$ 'er"on"! $i%%erent @#ali%ie$ 'er"on"! $i%%erent em'lo,ee" relate$ to t1o $i%%erent or(ani.ation! $i%%erent lan(#a(e "'ea:er"! $i%%erent 'o"t *ol$er"! $i%%erent nat#re$ 'er"on"! $i%%erent t,'e" o% 'ro+lem "ol)er! $i%%erent 1or:in( 'er"on"! $i%%erent t,'e" o% *el'er or "#''ortin( 'er"on" etc. are 1or:in( to(et*er in BSNt*an "ome con%lict ma, ari"e. B#t! i% all 'er"on" 1ill %ollo1 cro"" c#lt#re ; 1or: #nitel, t*en I t*in: 1or: 1ill +e $one in ea"il, ; "im'le 1a,. Al"o! it 1ill +e more con)enient to eac* ot*er. So! it 1ill +e certainl, *el'%#l to ac*ie)e tar(et o% more "ellin( o% SIM car$ o% BSN-. 50 S#((e"tin( %or Deman$ ; S#''l, accor$in(l, time mana(ement3 I% $eman$ ; "#''l, 1ill +e accor$in(l, time mana(ement t*en it 1ill +e al"o *el'%#l to increa"e "ellin( o% SIM car$ o% BSN-. Beca#"e! i% c#"tomer 1ill (et @#ic:l, SIM car$. T*en $e%initel, $eman$ 1ill +e increa"e. B#t i% "#''l, 1ill not matc* 1it* $eman$ o% c#"tomer". T*en c#"tomer 1ill +e $emoti)ate$. To$a, at t*e %a"t r#nnin( time! eac* ; e)er, c#"tomer" 1ant @#ic: re"'on"e. T*at"1*, t*e, %in$ al1a," @#ic: "er)ice 'ro)i$er. Beca#"e t*e, are )er, intelli(ent. C#"tomer" :no1 )er, 1ell t*at t*e, 1ill (et "ame 'ro$#ct 1it* "mall 'erio$ o% time 1it* @#ic: "er)ice +, @#ic: "er)ice 'ro)i$er. <it* t*eir +#", "c*e$#le c#"tomer" 1ant al1a," "a)in( o% time. T*e, %in$ al"o 1*o i" @#ic: "er)ice 'ro)i$er. Beca#"e! t*e, *a)e no 'atience %or 1aitin( to (et an, 'ro$#ct or "er)ice. So! $eman$ ; "#''l, 1ill +e accor$in(l, time mana(ement. G0 Moti)atin( to maintain +ran$ 'o"ition +, com'etin( 1it* com'etitor3 For r#nnin( o% an, +#"ine""! t*ere i" a r#le o% mar:etin( t*at to i$enti%, t*eir +#"ine"" com'etitor ; al1a," com'ete t*em to (et "#cce"". Al"o it i" t*e +e"t 'roce"" to maintain o1n +ran$ 'o"ition %or an, or(ani.ation. T*at"1*,! BSN- "*o#l$ tr, to i$enti%, 1*o are t*e com'etitor" o% BSN- ; *o1 can (et 1innin( ; "tan$in( 'o"ition in t*e mar:et. E)er, one :no1" t*at BSN*a" +ran$ 'o"ition +#t $#e to "ome tec*nical 'ro+lem" t*e "ellin( o% SIM car$ *a" $ecrea"e$. B#t! it can +e increa"e$. I% BSN- 1ill #n$er"tan$ t*e"e t*in(". -i:e a"! no1 a $a," IDEA! AIRCE--! >ODAFONE etc. are tr,in( to (et more ; more "#cce"" ac*ie)in(. Al"o! t*e, are (ettin( more re"'on"e %rom c#"tomer". Accor$in( to me! t*e, can +e (oo$ com'etitor %or BSN-. ence! BSN- m#"t $e%initel, tr, to com'ete 1it* t*em ; a" 1ell a" maintain t*eir Bran$ &o"ition. It 1ill "#rel, ; certainl, *el' to increa"e more ; more "ellin( o% SIM car$ ; BSN- 1ill +e al"o "#cce""%#l to ac*ie)e more ; more c#"tomer re"'on"e.

S'O"& &eo'le $i%%er %rom eac* ot*er not onl, $#e to t*e +iolo(ical c*aracteri"tic" +#t al"o $#e to %inancial 'o"ition "#c* a" income! e='en$it#re! "a)in( t*e, *a)e. Accor$in( to t*e"e t*eir nee$" )arie$ %rom eac* ot*er. D#e to t*i" t*e %inancial re@#irement an$ a+ilit, to (et t*e re@#irement $i%%er %rom 'er"on to 'er"on "o t*e %inancial "trate(ie"I mar:et e"'eciall, t*e"e "er)ice" 'ro)i$er" cater" to a )a"t area %rom eac* o% t*e"e a"'ect" "tate$ a+o)e. T*e title o% m, 'ro9ect i" *+$S(R$BU($ON S(RA(&#, O- S$M 'AR+ O- B.S.N.L.. L$M$(A($ONS/ Time con"tant3 D#e to lac: ne"" o% time I 1a" #na+le to co)er all t*e area .A" telecom i" )er, )a"t area "o it nee$ lon( time to co)er all t*e area. -an(#a(e3 I *a)e al"o %ace$ lot o% lan(#a(e 'ro+lem! a" I am not locali.in( "o I $onJt :no1 local lan(#a(e "o it create 'ro+lem in comm#nicatin( 1it* 'eo'le. Una1arene""3 Some 'er"on" are not a1are a+o#t term" or $i%%erent "er)ice So it create" 'ro+lem in (ettin( in%ormation or $oin( "#r)e,.

R&S&AR'H +&S$#N In t*e initial '*a"e o% t*e "t#$,! E='lorator, re"earc* 1a" #"e$ in t*e %orm o% 'er"onal inter)ie1 to $e)elo' an #n$er"tan$in( o% t*e 'ro+lem. T*e re"earc* 1a" mainl, #"e$ to #n$er"tan$ t*e )al#e"! emotional $ri)e" an$ moti)ation" re"i$in( at t*e "#+con"cio#" le)el 1*ic* are $i"(#i"e$ %rom t*e real 1orl$. In t*e later 'art o% t*e "t#$,! De"cri'ti)e re"earc* 1a" #"e$ in t*e %orm o% "#r)e, t*ro#(* @#e"tionnaire met*o$! t*i" 1a" $one to @#anti%, t*e $ata an$ (enerali.e t*e re"#lt" %rom t*e "am'le to t*e 'o'#lation o% intere"t.

+ata 'ollect0on St1ategy T*e "econ$ar, $ata 1o#l$ +e (at*ere$ t*ro#(* 9o#rnal"! +oo:" an$ t*ro#(* internet. In &rimar, $ata collection! t*e e='lorator, re"earc* 1o#l$ +e #n$erta:en t*ro#(* 'er"onal inter)ie1 "o a" to (at*er $ata to 're'are t*e @#e"tionnaire %or t*e $e"cri'ti)e re"earc*. &er"onal inter)ie1" an$ a 1ritten @#e"tionnaire 1ere #"e$ in t*e collection o% $ata %or t*i" "t#$,. T*e inter)ie1 1a" +a"e$ on t*e @#e"tionnaire. T*e inter)ie1 1a" mainl, $one to #n$er"tan$ t*e :no1le$(e o% t*e CRM an$ t*e "ati"%action le)el o% t*e c#"tomer. T*i" $ata 1a" #"e$ later to %rame t*e @#e"tionnaire. R&S&AR'H M&(HO+OLO#, A. Sam'le an$ "am'le "i.e Sam'le "i.e o% 'eo'le "#r)e, 2 844 B. C#"tomer "#r)e,

T*e "am'lin( a$o'te$ %or 'eo'le "#r)e, i" con)enient "am'lin(. T*e 'eo'le are "#r)e,e$ on a con)enient +a"i" %rom Mi$$le2cla"" 'eo'le to *i(*2cla"" 'eo'le at ?am"*e$'#r! to :no1 t*eir an$ "ati"%action le)el. T*e "t#$, i" con$#cte$ +a"e$ on K#e"tionnaireI tele'*onic interaction 1it* t*e c#"tomer on t*eir "ati"%action le)el. C. Re"earc* De"i(n

Accor$in( to t*eir o+9ecti)e! t,'e o% re"earc* a$o'te$ i" +a"e$ on t*e! nonB'ro+a+ilit, "am'lin( met*o$ t*ro#(* K#e"tionnaireI Tele'*onic interaction +a"e$ "t#$, on B.S.N.c#"tomer. D. Data collection met*o$ &rimar, $ata BK#e"tionnaireITele'*onic interaction +a"e$ $ata collection %rom B.S.N.- c#"tomer $ata+a"e. Secon$ar, $ata B In$#"tr, 'ro%ile an$ com'an, $etail" are collecte$ %rom 9o#rnal". <e+"ite"! +oo:" an$ ma(a.ine".

C A&TER B I

INTRODUCTION T*e telecom in$#"tr, i" one o% t*e %a"te"t (ro1in( in$#"trie" in In$ia. In$ia *a" nearl, 744 million tele'*one line" ma:in( it t*e t*ir$ lar(e"t net1or: in t*e 1orl$ a%ter C*ina an$ USA. <it* a (ro1t* rate o% D6L! In$ian telecom in$#"tr, *a" t*e *i(*e"t (ro1t* rate in t*e 1orl$. i"tor, o% In$ian Telecomm#nication" "tarte$ in 8568 1*en t*e %ir"t o'erational lan$ line" 1ere lai$ +, t*e (o)ernment near Calc#tta /"eat o% Briti"* 'o1er0. Tele'*one "er)ice" 1ere intro$#ce$ in In$ia in 8558. In 855C tele'*one "er)ice" 1ere mer(e$ 1it* t*e 'o"tal ","tem. In$ian Ra$io Tele(ra'* Com'an, /IRT0 1a" %orme$ in 8G7C. A%ter in$e'en$ence in 8GDF! all t*e %orei(n telecomm#nication com'anie" 1ere nationali.e$ to %orm t*e &o"t"! Tele'*one an$ Tele(ra'* /&TT0! a mono'ol, r#n +, t*e (o)ernmentM" Mini"tr, o% Comm#nication". Telecom "ector 1a" con"i$ere$ a" a "trate(ic "er)ice an$ t*e (o)ernment con"i$ere$ it +e"t to +rin( #n$er "tateM" control.

T*e %ir"t 1in$ o% re%orm" in telecomm#nication" "ector +e(an to %lo1 in 8G54" 1*en t*e 'ri)ate "ector 1a" allo1e$ in telecomm#nication" e@#i'ment man#%act#rin(. In 8G56! De'artment o% Telecomm#nication" /DOT0 1a" e"ta+li"*e$. It 1a" an e=cl#"i)e 'ro)i$er o% $ome"tic an$ lon(2$i"tance "er)ice t*at 1o#l$ +e it" o1n re(#lator /"e'arate %rom t*e 'o"tal ","tem0. In 8G5E! t1o 1*oll, (o)ernment2o1ne$ com'anie" 1ere create$3 t*e >i$e"* Sanc*ar Ni(am -imite$ />SN-0 %or international telecomm#nication" an$ Ma*ana(ar Tele'*one Ni(am -imite$ /MTN-0 %or "er)ice in metro'olitan area".

In 8GG4"! telecomm#nication" "ector +ene%ite$ %rom t*e (eneral o'enin( #' o% t*e econom,. Al"o! e=am'le" o% telecom re)ol#tion in man, ot*er co#ntrie"! 1*ic* re"#lte$ in +etter @#alit, o% "er)ice an$ lo1er tari%%"! le$ In$ian 'olic, ma:er" to initiate a c*an(e 'roce"" %inall, re"#ltin( in o'enin( #' o% telecom "er)ice" "ector %or t*e 'ri)ate "ector. National Telecom &olic, /NT&0 8GGD 1a" t*e %ir"t attem't to (i)e a com're*en"i)e roa$ma' %or t*e In$ian telecomm#nication" "ector. In 8GGF! Telecom Re(#lator, A#t*orit, o% In$ia /TRAI0 1a" create$. TRAI 1a" %orme$ to act a" a re(#lator to %acilitate t*e (ro1t* o% t*e telecom "ector. Ne1 National Telecom &olic, 1a" a$o'te$ in 8GGG an$ cell#lar "er)ice" 1ere al"o la#nc*e$ in t*e "ame ,ear. Telecomm#nication "ector in In$ia can +e $i)i$e$ into t1o "e(ment"3 Fi=e$ Ser)ice &ro)i$er /FS&"0! an$ Cell#lar Ser)ice". Fi=e$ line "er)ice" con"i"t o% +a"ic "er)ice"! national or $ome"tic lon( $i"tance an$ international lon( $i"tance "er)ice". T*e "tate o'erator" /BSN- an$ MTN-0! acco#nt %or almo"t G4 'er cent o% re)en#e" %rom +a"ic "er)ice". &ri)ate "ector "er)ice" are 're"entl, a)aila+le in "electi)e #r+an area"! an$ collecti)el, acco#nt %or le"" t*an 6 'er cent o% "#+"cri'tion". o1e)er! 'ri)ate "er)ice" %oc#" on t*e +#"ine""Icor'orate "ector! an$ o%%er relia+le! *i(*2 en$ "er)ice"! "#c* a" lea"e$ line"! ISDN! clo"e$ #"er (ro#' an$ )i$eocon%erencin(. Cell#lar "er)ice" can +e %#rt*er $i)i$e$ into t1o cate(orie"3 Glo+al S,"tem %or Mo+ile Comm#nication" /GSM0 an$ Co$e Di)i"ion M#lti'le Acce"" /CDMA0. T*e GSM "ector i" $ominate$ +, B.S.N.- ! Airtel ! >o$a%one2 #tc* ! an$ I$ea Cell#lar!

1*ile t*e CDMA "ector i" $ominate$ +, t*e Reliance an$ Tata In$icom. O'enin( #' o% international an$ $ome"tic )er, lon( $i"tance tele'*on, "er)ice" are t*e ma9or (ro1t* $ri)er" %or cell#lar in$#"tr,. Cell#lar o'erator" (et "#+"tantial re)en#e %rom t*e"e "er)ice"! an$ com'en"ate t*em %or re$#ction in tari%%" on airtime! 1*ic* alon( 1it* rental 1a" t*e main "o#rce o% re)en#e. T*e re$#ction in tari%%" %or airtime! national lon( $i"tance! international lon( $i"tance! an$ *an$"et 'rice" *a" $ri)en $eman$.

An O)er)ie1 o% Telecom In$#"tr, Telecom in t*e real "en"e mean" tran"%er o% in%ormation +et1een t1o $i"tant 'oint" in "'ace. Telecom i" a *#(e an$ )arie$ %a"tne"" o% tec*nolo(ie"! com'anie"! "er)ice" an$ 'olitic" t*at i" tr#l, (lo+al in nat#re. Telecom "tan$" a" one o% t*e mo"t e""ential element" o% t*e +#"ine"" 1orl$ in term" o% Connectin( t*e <orl$ T*e In$ian telecomm#nication" in$#"tr, i" one o% t*e %a"te"t (ro1in( in t*e 1orl$ an$ In$ia i" 'ro9ecte$ to +ecome t*e "econ$ lar(e"t telecom mar:et (lo+all, +, 7484. &re"entl,! t*e In$ian telecom in$#"tr, i" c#rrentl, "late$ to ane"timate$ contri+#tion o% nearl, 8L to In$iaJ" GD&. E)ol#tion o% t*e in$#"tr,2Im'ortant Mile"tone" i"tor, o% In$ian Telecomm#nication" Year 8568 Fir"t o'erational lan$ line" 1ere lai$ +, t*e (o)ernment near Calc#tta /"eat O% Briti"* 'o1er0 8558 Tele'*one "er)ice intro$#ce$ in In$ia. 855C Mer(er 1it* t*e 'o"tal ","tem. 8G7C Formation o% In$ian Ra$io Tele(ra'* Com'an, /IRT0 8GC7 Mer(er o% ETC an$ IRT into t*e In$ian Ra$io an$ Ca+le Comm#nication Com'an, /IRCC0. 8GDF Nationali.ation o% all %orei(n telecomm#nication com'anie" to %orm t*e &o"t"! Tele'*one an$ Tele(ra'* /&TT0! a mono'ol, r#n +, t*e (o)ernmentM" Mini"tr, o% Comm#nication". 8G56 De'artment o% Telecomm#nication" /DOT0 e"ta+li"*e$! an e=cl#"i)e 'ro)i$er o% $ome"tic an$ lon(2$i"tance "er)ice t*at 1o#l$ +e it" o1n re(#lator /"e'arate %rom o% t*e 'o"tal ","tem0. 8G5E Con)er"ion o% DOT into t1o 1*oll, (o)ernment2o1ne$ com'anie"3 t*e >i$e"* Sanc*ar Ni(am -imite$ />SN-0 %or international telecomm#nication" An$ Ma*ana(ar Tele'*one Ni(am -imite$ /MTN-0 %or "er)ice in metro'olitan area". 8GGF Telecom Re(#lator, A#t*orit, o% In$ia create$.

8GGG Cell#lar Ser)ice" are la#nc*e$ in In$ia. Ne1 National Telecom &olic, i" a$o'te$. 7444 DoT +ecome" a cor'oration! BSN-.

COM&ANY &ROFI-E

BSN- com'an, &ro%ile

SIM -Ni(am Subscriber In !r"a#i!n M!du$e B*arat Sanc*ar -t$. %orme$ in Octo+er! 7444! i" <orl$M" Ft* lar(e"t Telecomm#nication" Com'an, 'ro)i$in( com're*en"i)e ran(e o% telecom "er)ice" in In$ia3 <ireline! CDMA mo+ile! GSM Mo+ile! Internet! Broa$+an$! Carrier Meanin( o% SIM B>SAT! S#+"cri+er In%ormation Mo$#le! i" a "er)ice! M&-S2>&N! >oI& "er)ice"! IN Ser)ice" etc. <it*in 'ro(ramma+le car$itt*at "tore" all o%o% a t*e cell '*one'#+lic "#+"cri+erM" a "'an o% %i)e ,ear" *a" +ecome one lar(e"t "ector 'er"onal in%ormation an$ '*one "ettin(". It i" ot*er1i"e :no1n #nit in In$ia. a" a N"mart car$N. T*e SIM car$ i" #"e$ +, t*e "#+"cri+er a" an a#t*ori.ation to #"e t*e net1or:. car$in "tore" t*e '*one BSN- *a" in"talle$ K#alit, Telecom T*e Net1or: t*e co#ntr, an$ n#m+er! 'er"onal "ec#rit, :e, an$ $ata nece""ar, %or a no1 %oc#"in( on im'ro)in( it! ot*er e='an$in( t*e net1or:! '*oneM" %#nctionalit,. A "#+"cri+er t*e car$ %rom intro$#cin( ne1 telecom "er)ice" can 1it* "1itc* ICT a''lication" in '*one to an$ '*one 1*ic* ma:e" t*e con%i$ence. ne1 '*one recei)e to t*e )illa(e" 1inin( c#"tomerM" To$a,! all it call" *a" a+o#t "#+"cri+erM" '*one DF.C million line n#m+er. +a"ic tele'*one ca'acit,! D million <-ca'acit,! 74.8 Million GSM Ca'acit,! more t*an CFC57 %i=e$ A SIM car$ i" one t,'e a "ec#rit, $e)ice t*at D548GE i" #"e$ R:m on GSM e=c*an(e"! 85444 BTS!o% 75F Satellite Station"! o% net1or:". It ma:e" "tealin( n#m+er" or ma:in( %ra#$#lent call" OFC Ca+le! ECFC4 R:m o% Micro1a)e Net1or: connectin( E47 $i%%ic#lt. car$ al"o ma:e" it 'o""i+le to roam 1it*in ot*er Di"trict"!T*e FCC4 citie"Ito1n" an$ 6.6 -a:*" )illa(e". GSM o'erator" aro#n$ t*e 1orl$ 1*en t*e SIM car$ i" tran"%erre$ to a '*one t*at #"e" t*ema:in( correct%oc#"e$ %re@#enc, +an$ %or BSN- i" t*e onl, "er)ice 'ro)i$er! e%%ort" an$ t*e co#ntrie" +ein( tra)ele$ to. 'lanne$ initiati)e" to +ri$(e t*e R#ral2Ur+an Di(ital Di)i$e ICT "ector. In %act t*ere i" no telecom o'erator in t*e co#ntr, to +eat Ot*er Relate$ it" reac* 1it*De%inition"3 it" 1i$e net1or: (i)in( "er)ice" in e)er, noo: ; corner o% co#ntr, an$ o'erate" acro"" In$ia e=ce't Del*i ; OGSM '*one" *a)e SIM /S#+"cri+er In%ormation Mo$#le0 car$" M#m+ai. <*et*er it i" inacce""i+le area" o% Siac*en (lacier an$ in"i$e. <it*o#t a SIM car$! a GSM '*one i" 9#"t a 'a'er1ei(*t. It Nort*2ea"tern re(ion o% t*e co#ntr,. BSN- "er)e" it" c#"tomer" *a" no in%ormation a+o#t t*e carrier! ,o#r 'lan! or an, o% t*e 1it* it" 1i$e +o#@#et o% telecom "er)ice". ot*er t*in(" it nee$" to 9oin t*e net1or:. T*e nice t*in( i"! i% ,o# can (et ,o#r '*one #nloc:e$! ,o# can (o to man, ot*er co#ntrie" BSN- i" n#mero Uno o'erator o% In$ia in all "er)ice" in it"