L T P C 3 0 0 3 GALGOTIAS UNIVERSITY, GREATER NOIDA SCHOOL OF BUSINESS Course Outline Program Batch Semester Course Title Course Code

Course Credits Instructor Revised on : : : : : : : : MBA 2013-15 I Business Communication MBA 512 3 Prof. Ekta Srivastava June, 2013

1. Course Description Communication Skills are rated as the top skills that employers look for when they go out to recruit. It is vital for every manager to be adept at business communication. All functions in an organization require communication. Business Communication is focused on creating reading, comprehension, writing and speaking skills in every student. The emphasis is on learning by doing.

2. Course Objectives 2.1 To improve reading and comprehension skills of students. 2.2 To enable the students to develop and enhance skills for drafting clear, concise, audience centric business documents. 2.3 To provide an insight into what employers look for during an employment interview and pre-employment testing.

3. Course Pre-requisite 3.1. Should have studied English at Class XII level. 4. Course Outcomes After completion of the course, the students would be able to: 4.1 Read and understand a business document. 4.2 Write clear, concise and effective business reports, letters etc. 4.3 Give effective presentations and handle queries. 4.4 Confidently face employment interviews.

5. Prescribed Text: 5.1. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas: Effective Business Communication. 7e, Tata McGraw Hill Education Pvt. Ltd., New Delhi.

6. Additional References: 6.1. Williams, Krizan, Logan, Merrier: Communicating in Business. 8e, Cengage Learning, New Delhi. 6.2. Boove, C.L., Thill, J.V., and Chaturvedi, M., (2010) Business Communication Today, Pearson Education. 6.3. Ober, Scott: Contemporary Business Communication (2009).Biztantra Publications, New Delhi. 7. Pedagogy 7.1. Lecture 7.2. Research paper discussion 7.3. Case Method 7.4. Videos 7.5. Self- Learning 8. Evaluation Scheme 8.1. Continuous Evaluation (20 Marks) 8.1.1. Writing a letter/memorandum/E-mail 8.1.2. Group Presentation 8.1.3. Submission of a brief report/proposal 8.1.4. Resume Submission 8.1.5. Group Discussion 8.1.6. Mock Interviews

2.5 Mark 5.0 Marks 2.5 Marks 2.0 Marks 3.0 Marks 5.0 Marks

8.2. Centralised Evaluation (80 Marks) 8.2.1. CAT-1 8.2.2. CAT-2 8.2.3. SEE Total 9. Session wise instruction plan Module Topic Effective Communication in Business

15 Marks 15 Marks 50 Marks 100 Marks

Core Reading

Additional Reference s

1-5

Importance & benefits of Effective Communication; Elements and process of communication; Nonverbal Communication barriers to communication; ways to overcome barriers; Seven Cs of Effective

Chapter 1 &2

Krizan Chapter 4

Communication Case Study I(Mr. Raheja and Communication Barriers ) Effective Business Writing 6 - 10 Planning and Organizing Business Messages; & Composing the message. Business Letters; Memorandums; E-mails. Good news & Neutral messages; Bad news messages; Persuasive written messages Writing a letter/memorandum/Email. Effective Listening, Importance of Listening in Organizations, Listening Process, Types of Listening, Listening Barriers, Feedback. Case Study II(The Farewell speech) Public Speaking and Effective Presentation Skills Importance of Public Speaking, Elements, Choosing a Method, Dealing with Stage fright. Audience Analysis. Effective Presentation Skills, PrePresentation Stage; During Presentation: Kinesics; Proxemics and Paralanguage; Post Presentation: Question and Paralanguage 18-21 Evaluation II Business Reports & Proposals Presentations Memorandum and Letter reports: informational & analytical. Kinds of Proposals; structure of Proposals. Case Study III(The Still Manufacturing Plant) Submission of a brief report/proposal. Personal Appearance, Introductions, Exchanging Business Cards, Telephone Etiquette, Gift Chapter 14 & 15 Ober Chapter 14

Chapter 6,7, 8,9,10

Thill Chapter 4,5 and 6

Evaluation I 11 Listening and Feedback 12 - 14

Chapter 2(Bovee and Thill)

Krizan Chapter 14

15-17

22 -25

Chapter 11,12 & 13

Krizan Chapter 10 & 11

Evaluation III Etiquette 26-28

Self learning

Giving Etiquette and Dining Etiquette. Employment Communication 29-32 Evaluation IV 33-37 Business Communication & the Ethical Context Self-Assessment, Market Assessment. Resume; Cover Letter to Resume; Group Discussions; Interviews Assessment through submission of Resume along with cover letter; Group Discussions and Mock Interviews. Background to Ethical Context; Influences on Personal Ethics Communication and Ethical Issues. Case Study IV (Am I getting the whole story?)

Chapter 18 & 19

Thill Chapter 17 & 18

38-40

Chapter 4

Thill Chapter 1

10. Faculty Contact Hours:

To be announced in the class.