Bradley Bablee The Proposal Complete each section. Name of recoding artist: Rudimental.

Distribution
(Outline the exposure your music video will have for the recording artist. Refer to your research into their current videos.) I also researched that Waiting All Night was released in the UK on the 14 April and reached number 1 in the UK in both the Singles and Dance charts. Which was the highest position you gained for this song that shows this song specifically was most popular in the UK than any nd other country and that Scotlands official charts your highest position was in 2 place. Also you YouTube Stats are now 40457175 views on YouTube, 241877 people who like the song and only 3781 people who dislike it. th Also looking at your Not giving in song, which was released in the UK on the 18 November 2012 went double platinum in Australia and Gold in New Zealand, you also went th to number one in the UK dance charts and came 4 in both Belgiums and Icelands charts. Although you are a UK based music group, your main audiences do seem to be in the UK. I also think there is a link between views and having a music video, for example, Waiting all Night has a Music video and has 40457175 views on YouTube whereas a song like Lana Del Ray Ft A$AP Rocky Ridin doesnt have a music video and only has a maximum of 142074 views on their video. So by having a music video that matches the music also, helps increase the number of views a song has because then both the music and the song will entertain the audience.
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Plan (Relating to style)

(How will the video look and how does it relate to the style of genre associated with your chosen artist? Talk about how the style you will use relates to their current music video style) While studying the two different videos and more, I have come to a conclusion of what I would like to add to the video. I see that throughout your video, you like to portray a message and show a person overcoming something bad or wrong, you also show how the person lives and what there basic everyday life is like. I also would like to use the effect that I have seen in most of your videos where, the music stops or softens for a moment when something significant is about to happen and when the person/event starts the music drops once more and continues. I would like to keep this original idea and apply it to a new video and also throughout your videos there is something specific and unique that the actor can do, for example, in waiting all night, you show a person losing his leg while riding his BMX, but you show how he doesnt give up and what the sport is like to him. I would like to keep this idea and apply a new, different, sport similar to this; I would like to try and base the music video around UK skaters and how life is for a young skater, going through good and bad decisions and the final outcome of a UK skater. The video could be about how life is like for a young skater living in the UK and how everyday life effects what he loves doing and how he handles them but like I said before, I would like to keep the sense of the person overcoming something and never giving up and what the person how become like nowadays/future. The video could be a mix about the two already made rudimental songs, linking to not giving up in sports/something the person loves (waiting all night) and choosing right from wrong and succeeding (Not Giving In)

Technical Plan
(What editing techniques do you aim to include? This could be in the form of pictures, storyboards, visual examples etc.) I plan to use a range of techniques however; I want to keep it simple like the music video for Waiting All Night. I plan to use things like cuts, fades. I am also thinking of using a mini collage of clips of the characters role models and to show what the video is about. At the start have a the collage and have one action fade into the real character doing the same, for example find a clip where one of the role models are sleeping or resting and dissolve into the character doing the same and start his music video journey from there. So by applying the music video from Waiting All night to this, the two can link by the actual person in Waiting All Night recording professional footage of him riding around town and I would have a collection of clips from profession people doing the same however, in Waiting all Night, instead of the guy getting hit by a van and the music starting when his in bed, I will simply dissolve a related professional scene into the beginning of the actual music.

Research Distribution
(Where can you buy or listen or watch the tracks (include Links to YouTube URL and stores where the track can be purchased - digital and physical) Do music videos plays and likes relate to sales of the artists tracks) Firstly I know that the two songs I have looked at are both on your HOME album, which can be brought on either iTunes for 9.99 (Deluxe) and 9.49 (Deluxe) on Google Play, however I also know that separately, Waiting all night Feat Ella Eyre can be brought on iTunes and Google play for 4.99 and Not giving in Feat Alex Clare & John Newman for 3.96 (iTunes) and 2.49 (Google Play). Both songs can be found on websites like YouTube. http://www.youtube.com/watch?v=M97vR2V4vTs (Rudimental Ft Ella Eyre -Waiting All night) http://www.youtube.com/watch?v=J9-Lwpgfd1E (Rudimental Ft John Newman & Alex Clare Not Giving In)

Style
(Does the recording artist videos contain live footage, animation, a narrative, surrealism, parody, references, homage) The style used in Waiting all night is an Live footage and shows what life is like for a famous BMX rider and how an tragic event changed him and what he is doing to overcome the changes, the video is almost a collage of clips put together from his friends recording him while on this journey. The style used in Not giving in an like a mini movie/real life clip just like Waiting All night, the difference between the two is that there is a camera recording the two characters and showing their lives this way whereas Waiting all night was recorded by a friend and shown from the friends point view and actual footage of the main character. Both music videos show the life of different people and something happening that makes them change and the whole video is about them overcoming certain events and showing the final outcome. Both pieces of music also like to lower the music down and cut the bass, and show at this point the lowest point of the person until the instrumental drops again where it shows the person overcoming the tragic event and shows the good parts again.

Technical
(What editing techniques are included in their current video. Give illustrated examples)

Waiting all night only sticks to using cuts to change scenes, this is to make the (recreated) home footage keep its originality and keeps the whole video simple but effective. Not giving in uses cuts but also things like parallel editing, to show what to two different but similar characters are doing, one representing good and the other showing bad decisions, however the video makes them interlink in what they do and towards one point where the instrumental gets cut link in Waiting all night, it shows where one brother (bad decision) gets shot and is laying down, and shows the (good) brother laying down when finished preforming one of his dance moves however, the good one gets back up and the instrumental starts again once the good brother continues.