One Show 2013 01 en

Vol.
BRAND TRANSFORMATION
GOLD PENCIL
Nike+ FuelBand
Brand: Nike Agency: R/GA,New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States Executive Creative Director:Tara Greer Creative Director:Keith Byrne,Cesar Marchetti,Gaurabh Mathure,Kirill Yeretsky Art Director:Ray Sison
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SILVER PENCIL
The Most Popular Song

Brand: Banco Popular de Puerto Rico Agency: JWT,San Juan Capistrano Industry: Financial & Legal services Media: Promotion & Event Market: United States Copywriter:Gabriela Bonilla,Miguel Fernndez,Lixaida Lorenzo,Jaime Rosado,Pablo Torres Art Director:Johanna Santiago,Manuel Torres,Obed Varela,Daniel Vicente
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MERIT
New York Writes Itself

Brand: The Village Voice Agency: Leo Burnett,New York Industry: Media & Publishing Media: Promotion & Event Market: United States Chief Creative Officer:Jay Benjamin Executive Creative Director:Kieran Antill,Michael Canning Copywriter:Simen Braathen Art Director:Stian Bugten Director:Stephen Bishop Seely
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Driving Dogs
Brand: SPCA Agency: DraftFCB,Auckland Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand Executive Creative Director:Tony Clewett,Regan Grafton,James Mok
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World's Most Valuable Social Network

Brand: Missing Children Society of Canada Agency: Grey,London Industry: Public interest & Non-profit Media: Cyber Market: United Kingdom Copywriter:Marshneill Abraham,James Ansley Art Director:Todd Lawson,Yusong Zhang
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Mobile Medic
Brand: Australian Defence Force Agency: Y&R,Melbourne Industry: Professional & Public services Media: Cyber Market: Australia Executive Creative Director:Ben Coulson Creative Director:Mark Addy,Chris Northam Copywriter:Matt Lawson Art Director:Jake Barrow Photography:Hugh Peachey
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The Dove Ad Makeover

Brand: Dove Agency: Ogilvy,London Industry: Beauty & Health Media: Cyber Market: United Kingdom Chief Creative Officer:Gerry Human Creative Director:Ivan Pols Copywriter:Laura Rogers,Margo Young Art Director:Trevallyn Hall,Stephanie Symonds
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Jay-Z Sync Show

Brand: American Express Agency: Digitas,New York Industry: Financial & Legal services Media: Promotion & Event Market: United States
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OREO Daily Twist

Brand: Oreo Agency: DraftFCB,New York Industry: Confectionery & Snacks Media: Promotion & Event Market: United States Creative Director:Jill Applebaum,Megan Sheehan Copywriter:Noel Potts Art Director:Jackie Anzaldi,Jared Isle,Mike Lubrano Director:Cindy Chen,Russ Dyer
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M.J BALE-GRAZED ON GREATNESS

Brand: M.J Bale Agency: TBWA,Sydney Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: Australia Executive Creative Director:Dave Bowman,Matty Burton Creative Director:Dave Bowman,Matty Burton,Peter Galmes,John McKelvey Copywriter:John McKelvey Art Director:Peter Galmes Photography:Gerrard Needham Director:Hugh Miller,Stephen Oliver
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The 2013 IKEA Catalog Application

Brand: IKEA Agency: McCann Erickson,New York Industry: House, Garden & Pets Media: Cyber Market: United States Creative Director:Andreas Dahlqvist,Linus Karlsson,Koen Malfait,Zack McDonald Art Director:Peter Eriksson,Sheila Johansson,Zorica Radovic
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Chip It!
Brand: Sherwin-Williams Agency: McKinney,Durham Industry: House, Garden & Pets Media: Cyber Market: United States Chief Creative Officer:Jonathan Cude Creative Director:Ellen Steinberg Copywriter:Stevie Archer Art Director:Adam Carroll,Rocky Reed
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IMMORTAL FANS
Brand: Sport Club do Recife Agency: Ogilvy,Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil Chief Creative Officer:Anselmo Ramos Executive Creative Director:Paco Conde,Roberto Fernandez Copywriter:Paco Conde Art Director:Joo Coutinho
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BRANDED CONTENT
GOLD PENCIL
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; Watch the video SAN FRANCISCO
Brand: DC Shoes Agency: Mad Media,Oceanside Industry: Apparel, Clothing & Footwear Media: Cyber Creative Director:Brian Scotto Copywriter:Ken Block Director:Ben Conrad
SILVER PENCIL
Dikembe Matumbo Saves the World

Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: Cyber Market: United States Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Craig Allen,Jason Bagley,Susan Hoffman,Matt O'Rourke,Joe Staples Copywriter:Andy Laugenour Art Director:Max Stinson
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The Beauty Inside

Brand: Toshiba Agency: Pereira & O'Dell,San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States Chief Creative Officer:PJ Pereira Executive Creative Director:Jaime Robinson Creative Director:Jason Apaliski Copywriter:Neil Ramanan Art Director:Chaz Whitworth Director:Drake Doremus
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BRONZE PENCIL
The World's Most Downloaded Man

Brand: Cmera Clara Photography Studio Agency: Filadlfia,Belo Horizonte Industry: Professional & Public services Media: Cyber Market: Brazil Language: English Creative Director:Dan Zecchinelli Copywriter:Manuel Rolim Art Director:Ricardo Matos Director:Joo Paz,Cecilia Torquato
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MERIT
White Paper
Brand: Puma Agency: Droga5,New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States Creative Director:David Droga,Ted Royer,Nik Studzinski Copywriter:Erik Hogfeldt Art Director:Petter Hernmarck
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Daybreak
Brand: AT&T Agency: BBDO,New York Industry: Professional & Public services Media: Cyber Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn Creative Director:Danilo Boer,David Carter,Marcus Ivarsson,Adam Reeves Copywriter:Adam Reeves Art Director:Danilo Boer,Jakob Nylund Director:Jon Cassar
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Call of Duty: Black Ops II "The War of The Future" Documentary

Brand: Call of Duty Agency: 72andSunny,Los Angeles Industry: Toys & Games Media: TV & Cinema Market: United States Creative Director:Glenn Cole,Matt Murphy,Jason Norcross,Peter Novosel Copywriter:Josh Fell Director:Amir Bar-Lev
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Discovered
Brand: Intel Agency: Amusement Park Entertainment,Santa Monica Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States Creative Director:Donna Lamar Copywriter:Poetri,Deirdre Smith Art Director:Jim Darling Director:Jaume Collet-Serra,Jaime Valdueza
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BUILT by eBay
Brand: ebay Agency: Venables Bell & Partners,San Francisco Industry: Internet sites & Services Media: Cyber Market: United States
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Hot Wheels For Real Part II

Brand: Hot Wheels Agency: Mistress,Venice Industry: Toys & Games Media: Promotion & Event Market: Italy Creative Director:Damien Eley,Scott Harris Copywriter:Guy Helm Art Director:Elisa Tan
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The Last Barfighter

Brand: Big Boss Brewing Company Agency: McKinney,Durham Industry: Alcoholic drinks Media: Cyber Market: United States Creative Director:Jonathan Cude Copywriter:Stevie Archer Art Director:Adam Carroll,Owen Tingle
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Aurora Flores
Brand: Prudential Agency: Droga5,New York Industry: Financial & Legal services Media: Cyber Market: United States Creative Director:David Droga,Ted Royer,Nik Studzinski Copywriter:Ray Del Savio Art Director:Jerry Hoak
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Uncle Drew
Brand: Pepsi Agency: The Marketing Arm,Dallas Industry: Non-alcoholic drinks Media: TV & Cinema Market: United States Creative Director:Marc Gilbar Copywriter:Marc Gilbar Director:Jonathan Klein
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Find Your Understanding

Brand: Expedia Agency: 180LA,Santa Monica Industry: Transport & Tourism Media: TV & Cinema Market: United States Creative Director:William Gelner,Grant Holland,Gavin Milner Copywriter:Mike Burdick Art Director:Mike Bokman Director:Eliot Rausch
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Enter the Game

Brand: Konami Agency: Havas Sports & Entertainment,Madrid Industry: Toys & Games Media: Cyber Market: Spain Creative Director:Jos Antonio Nogales Copywriter:Julio Alvarez Art Director:Cesar Garca
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Blades
Brand: K-Swiss Agency: 72andSunny,Los Angeles Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Creative Director:Matt Murphy Copywriter:Cody Osborne Director:Jody Hill
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Heineken's Legendary Journey: Justifying A Premium The World Over

Brand: Heineken Agency: Wieden+Kennedy,Amsterdam Industry: Alcoholic drinks Media: Promotion & Event Published: May., 2011 Market: Netherlands Language: English Executive Creative Director:Mark Bernath,Eric Quennoy Creative Director:Mark Bernath,Eric Quennoy,Alvaro Sotomayor Copywriter:Roger Hoard Art Director:Alvaro Sotomayor Director:Fredrik Bond
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Flash
Brand: New Zealand Transport Agency Agency: BBDO,Wellington Industry: Public interest & Non-profit Media: Cyber Market: United States Creative Director:Philip Andrew,Thomas Scovell Copywriter:Paul Nagy,Jon Pickersgill Art Director:Brigid Alkema,Sarah Chernishov
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Mike & Ike breakup

Brand: Mike and Ike Agency: Nail Communications,Providence Industry: Confectionery & Snacks Media: Promotion & Event Market: United States Creative Director:Alec Beckett,Brian Gross Copywriter:Alec Beckett,Rodrigo DeLima Art Director:Laura Crigler,Brian Gross Director:Daniel Stranger
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Team Spirit
Brand: ESPN Agency: Wieden+Kennedy,New York Industry: Media & Publishing Media: TV & Cinema Market: United States Executive Creative Director:Ian Reichenthal,Scott Vitrone Creative Director:Brandon Henderson,Stuart Jennings Copywriter:Dave Canning,Lauren Costa Art Director:Cyrus Coulter Director:Tim Godsall
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A Crash Course to Shine

Brand: Volkswagen Agency: DDB,Berlin Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany Chief Creative Officer:Eric Schoeffler Creative Director:Nils Haseborg,Marc Isken Copywriter:Valerie Von Meiss Art Director:Lilli Langenheim
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Find Your Strength

Brand: Expedia Agency: 180LA,Santa Monica Industry: Transport & Tourism Media: Promotion & Event Market: United States Creative Director:William Gelner,Gavin Milner Copywriter:Mike Burdick Art Director:Mike Bokman Director:David Adam Roth
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LEGO Super Heroes Movie Maker

Brand: Lego Agency: Pereira & O'Dell,San Francisco Industry: Toys & Games Media: Cyber Market: United States Creative Director:Shu Lai,PJ Pereira,Jonathan Woytek Copywriter:Ryan Durr Art Director:Rinee Shah
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Tundra Endeavour "Ultimate Journey"

Brand: Toyota Agency: Saatchi & Saatchi,Torrance Industry: Automotive & Services Media: Promotion & Event Market: United States Executive Creative Director:Erich Funke,Margaret Keene Creative Director:Chris Adams Copywriter:Graham McCann,Adam Wolinsky Art Director:Avery Oldfield,Verner Soler Director:Paul Bozymowski
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Day One
Brand: Prudential Agency: Droga5,New York Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:Kevin Brady,David Droga,Ted Royer,Nik Studzinski Copywriter:Ray Del Savio,Jerry Hoak Art Director:Jerry Hoak
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Karen Gustin
Brand: Prudential Agency: Droga5,New York Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:David Droga,Ted Royer,Nik Studzinski Copywriter:Ray Del Savio Art Director:Jerry Hoak
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"The Next Big Thing? El Plato Supreme Super Bowl Teaser

Brand: Samsung Agency: 72andSunny,Los Angeles Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States Creative Director:John Boiler,Jason Norcross Copywriter:Patrick Maravilla Director:Jon Favreau
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CINEMA ADVERTISING
GOLD PENCIL
Dumb Ways to Die

Brand: Metro Trains Agency: McCann Erickson,Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia Executive Creative Director:John Mescall Creative Director:John Mescall Copywriter:John Mescall Art Director:Pat Baron
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Susan Glenn
Brand: Axe/Lynx Agency: BBH,New York Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:John Patroulis,Ari Weiss Copywriter:Peter Rosch Art Director:Nate Able Director:Rattling Stick,Ringan Ledwidge
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Three Little Pigs

Brand: The Guardian Agency: BBH,London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director:Nick Gill Creative Director:David Kolbusz Copywriter:Peter Reid Art Director:Carl Broadhurst
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MERIT
Toy Car World

Brand: Google Agency: Venables Bell & Partners,San Francisco Industry: Internet sites & Services Media: TV & Cinema Market: United States Executive Creative Director:Will McGinness,Paul Venables Creative Director:David Kim,Tom Scharpf Copywriter:Rob Calabro,Kelly Diaz Art Director:Ezra Paulekas Director:1st Avenue Machine,Aaron Duffy,Ben Steiger Levine
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Iron Horse
Brand: Jameson Agency: TBWA,New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Chief Creative Officer:Mark Figliulo Creative Director:Jonathan Marshall,Chris Valencius,Kris Wixcom,Alisa Sengel Wixom Copywriter:Danny Gonzalez,Jonathan Marshall Art Director:David Suarez,Chris Valencius Director:John Hillcoat
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Bullet
Brand: BMW Agency: Cundari,Toronto Industry: Automotive & Services Media: TV & Cinema Market: Canada Creative Director:Brent Choi,Raul Garcia,Brian Murray Copywriter:Brian Murray Art Director:Raul Garcia Director:Mark Glaser
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Skate fortwo
Brand: Smart Agency: Weapon7,London Industry: Automotive & Services Media: Cyber Market: United Kingdom Executive Creative Director:Jason Cascarina,Jeremy Garner Creative Director:Anthony McGinty Copywriter:Jason Cascarina
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Donation Glasses
Brand: Pedigree Agency: BBDO,Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand Creative Director:Levi Slavin Copywriter:Levi Slavin Art Director:Ross Mcgarva,Jae Morrison Director:Nic Finlayson
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COLLATERAL
GOLD PENCIL
Queen Mao
Brand: Western Union Agency: McCann Erickson,Mumbai Industry: Financial & Legal services Media: Outdoor Market: India Chief Creative Officer:Prasoon Joshi Executive Creative Director:Akshay Kapnadak,Rahul Mathew Creative Director:Prasoon Joshi,Akshay Kapnadak,Rahul Mathew Copywriter:Rahul Mathew Art Director:Mukesh Jadhav,Akshay Kapnadak
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Pantone Queen
Brand: Pantone Agency: Leo Burnett,London Industry: Professional & Public services Media: Direct Market Published: May., 2012 Market: United Kingdom Executive Creative Director:Justin Tindall Creative Director:Justin Tindall Copywriter:Blake Waters Art Director:Will Thacker Photography:Andy Rudak
Pantone Queen
Brand: Pantone Agency: Leo Burnett,London Industry: Professional & Public services Media: Design & Branding Published: May., 2012 Market: United Kingdom Executive Creative Director:Justin Tindall Creative Director:Justin Tindall Copywriter:Blake Waters Art Director:Will Thacker Photography:Andy Rudak
Lincoln Fahd
Pantone Queen
Pantone Queen
Franklyn Gandhi
SILVER PENCIL
BUFFALO
Brand: Land Rover Agency: Y&R,Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa Chief Creative Officer:Graham Lang Executive Creative Director:Rui Alves,Graham Lang Copywriter:Layla Leiman Art Director:Jac Sun
Mobile Medic
Brand: Defence Force Recruiting Agency: Y&R,Melbourne Industry: Professional & Public services Media: Print Market: Australia Creative Director:Ben Coulson,Chris Northam Copywriter:Matt Lawson Art Director:Jake Barrow
Mobile Medic
Barbecue
Brand: Skol Agency: Saatchi & Saatchi,Sao Paulo Industry: Alcoholic drinks Media: Direct Market Market: Brazil Creative Director:Fbio Fernandes,Theo Rocha Copywriter:Rodrigo Visconti Art Director:Pedro Pinhal
Mobile Medic
#COKEHANDS
Brand: Coca-Cola Agency: Ogilvy,Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer:Graham Fink Executive Creative Director:Francis Wee Art Director:Jonathan Mak Long
BUSHBABY
Mobile Medic
Barbecue
Brand: Skol Agency: Saatchi & Saatchi,Sao Paulo Industry: Alcoholic drinks Media: Direct Market Market: Brazil Creative Director:Fbio Fernandes,Theo Rocha Copywriter:Rodrigo Visconti Art Director:Pedro Pinhal
LIONS
Recipe Receipt
Brand: Hellmann's Agency: Ogilvy,Sao Paulo Industry: Food Media: Outdoor Market: Brazil Creative Director:Rubens Filho,Claudio Lima,Eduardo Marques,Anselmo Ramos,Fred Saldanha Copywriter:Claudio Lima,Ricardo Lins,Eduardo Marques Art Director:Raphael Lucone,Guilherme Nobrega,Rafael Rizuto
BRONZE PENCIL
Mixionary
Brand: Ketel One Agency: The Monkeys,Sydney Industry: Alcoholic drinks Media: Design & Branding Market: Australia Executive Creative Director:Justin Drape Creative Director:Jay Gelardi,David Parker,Micah Walker Copywriter:Henry Kember Art Director:Jay Gelardi,Kristian Saliba
Cityscape
Brand: Valspar Agency: DraftFCB,Chicago Industry: House, Garden & Pets Media: Outdoor Market: United States Creative Director:John Bleeden,Gigi Carroll,Drew Donatelle,Michael McGrath,Todd Tilford Art Director:Kristin Haley
Rolling Words
Brand: Snoop Dogg Agency: Pereira & O'Dell,San Francisco Industry: Tobacco & Smokers Requisites Media: Direct Market Market: United States Chief Creative Officer:PJ Pereira Creative Director:Paulo Coelho,Arcio Fortes Copywriter:Arcio Fortes,PJ Pereira Art Director:Paulo Coelho
Mixionary
Brand: Ketel One Agency: The Monkeys,Sydney Industry: Alcoholic drinks Media: Print Market: Australia Executive Creative Director:Justin Drape Creative Director:Jay Gelardi,David Parker,Micah Walker Copywriter:Henry Kember Art Director:Jay Gelardi,Kristian Saliba
Mixionary
Mixionary
Cityscape
Mixionary
Mixionary
Mixionary
Cityscape
Mixionary
MERIT
Over Excitement, Woman, 1

Brand: Harvey Nichols Agency: DDB,London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom Executive Creative Director:Jeremy Craigen Creative Director:Peter Heyes Photography:Alan Clarke The Harvey Nichols Sale Try to contain your excitement
Wheel of Fortune
Brand: Ford Agency: JWT,Kuala Lumpur Industry: Automotive & Services Media: Direct Market Market: Malaysia Creative Director:Edwin Leong Copywriter:Eu Jin Foong,Jing Wei Wong,May Yong Art Director:Bala Chow
REFRIGERATOR
Brand: Hot Wheels Agency: Ogilvy,Mumbai Industry: Toys & Games Media: Print Market: India Chief Creative Officer:Abhijit Avasthi,Rajiv Rao Executive Creative Director:Sukesh Kumar Nayak Creative Director:Abhijit Avasthi,Sukesh Kumar Nayak,Rajiv Rao,Pratheeb Ravi Copywriter:Sukesh Kumar Nayak Art Director:Pratheeb Ravi,Vinit Sanghvi,Swaroop Sankar Photography:Studio 31,Sean Eng Hotwheels Vintage Collection
The Wine that Sold Beer

Brand: DB Export Agency: BBDO,Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand Creative Director:Levi Slavin,Nick Worthington Copywriter:Levi Slavin,Simon Vicars Art Director:James Tucker Photography:Mat Baker,Warren Payne
Meat Grinder
Brand: Converse Agency: Anomaly,New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States Chief Creative Officer:Mike Byrne Executive Creative Director:Sheena Brady,Ian Toombs Creative Director:Mike Byrne Copywriter:Nick Terzis Art Director:Roy Torres Photography:Dan Monick,Magdalena Wosinska
Wine
Brand: Volkswagen Agency: BBDO,Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil Creative Director:Andr Kassu,Marcos Medeiros,Luiz Sanches,Renato Simes Copywriter:Alexandre Scaff Art Director:Marcus Kawamura Photography:Mario Daloia
Skyscrapers
Brand: Makita Power Tools Agency: Leo Burnett,Dusseldorf Industry: Industrial & Agricultural Media: Print Market: Germany Creative Director:Hans Juergen Kaemmerer Copywriter:Benjamin Merkel Art Director:Hugo Moura
Skyscrapers
CHOCOLATE
Brand: Breeze Agency: Lowe,Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore Chief Creative Officer:Clinton Manson,Dominic Stallard Executive Creative Director:Clinton Manson,Dominic Stallard Creative Director:Lisa Glasgow Copywriter:Lisa Glasgow Art Director:Loh Seow Khian,Liong Khoon Kiat Photography:Jeremy Wong
The Wine That Sold Beer
Brand: DB Breweries Agency: BBDO,Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand Creative Director:Levi Slavin,Nick Worthington Copywriter:Levi Slavin,Simon Vicars Art Director:James Tucker Photography:Mat Baker,Warren Payne
Skyscrapers
Different Sides, Kill

Brand: LG Agency: Y&R,Sao Paulo Industry: Electronics & Audio-Visual Media: Print Published: Feb., 2012 Market: Brazil Chief Creative Officer:Rui Branquinho Executive Creative Director:Flavio Casarotti Creative Director:Rui Branquinho,Flavio Casarotti,Jorge Iervolino,Victor Santanna Copywriter:Lucas Caso Art Director:Guilherme Rcz Photography:Lucio Cunha Home theater 3D sound LG. Every side of the sound.
Quick Fox And Lazy Dog

Brand: alt.TYPE (Font Company) Agency: TBWA,Kuala Lumpur Industry: Professional & Public services Media: Outdoor Market: Malaysia Creative Director:Saad Hussein,Chow Kok Keong,Jeff Orr Copywriter:Lynette Sandhu,Tan Jit Seng Art Director:Chow Kok Keong,Loo Kok Seng
Speech
Brand: Guitar Player Magazine Agency: Leo Burnett,Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director:Guilherme Jahara,Marcelo Reis Copywriter:Marcelo Reis Art Director:Guilherme Jahara
Sponsor of beer
Brand: Zatec Agency: Y&R,Prague Industry: Alcoholic drinks Media: Print Market: Czech Republic Creative Director:Jaime Mandelbaum Copywriter:Petr Cech,Nathan Dills Art Director:Matthew Edwards
Bear
Brand: Pictionary Agency: Ogilvy,Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia Chief Creative Officer:Gavin Simpson Creative Director:Tan Chee Keong,Gavin Simpson Copywriter:Donevan Chew,Tan Chee Keong Art Director:Yee Wai Khuen,Gavin Simpson Quick draw wins. Pictionary
Contact Lens
Brand: Volkswagen Agency: Ogilvy,Cape Town Industry: Automotive & Services Media: Print Market: South Africa Executive Creative Director:Chris Gotz Creative Director:Chris Gotz,Jamie Mietz,Sanjiv Mistry,Prabashan Gopalakrishnan Pather Copywriter:Sanjiv Mistry Art Director:Jamie Mietz,Prabashan Gopalakrishnan Pather Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.
Brilliant in any Language

Brand: SBS in language Agency: JOY. / Redfern Industry: Education Media: Direct Market Copywriter:David Roberts Art Director:Tim Chenery
ICE CREAM
Stalk
The most environmentally friendly way yet to stalk your ex. Ebikes. No emissions. No pollution. Just misguided love.
Brand: TEV Bikes Agency: kbp+,Toronto Industry: Automotive & Services Media: Print Published: Jan., 2013 Market: Canada Creative Director:Dan Pawych Copywriter:Mark Lewis Art Director:Nicole Ellerton
Ikea Fixed Prices

Brand: IKEA Agency: TBWA,Istanbul Industry: House, Garden & Pets Media: Print Market: Turkey Creative Director:lkay Grpnar ,Volkan Karakasoglu Copywriter:Cagri Saka Art Director:Ozan Can Bozkurt,Tolga Ulkumen
The Land Rover Escape Key

Brand: Land Rover Agency: Y&R,Dubai Industry: Automotive & Services Media: Direct Market Market: United Arab Emirates Creative Director:Joseph Bihag,Kalpesh Patankar,Shahir Zag Copywriter:William Mathovani Art Director:Joseph Bihag
Sponsor of beer
Wheel of Fortune
Beet Root
Brand: Tefal Agency: BBDO,Bangkok Industry: House, Garden & Pets Media: Print Market: Thailand Language: English Chief Creative Officer:Suthisak Sucharittanonta Executive Creative Director:Vasan Wangpaitoon Creative Director:James Dennis Makanas,Suthisak Sucharittanonta,Vasan Wangpaitoon Copywriter:Tony Y. Hong,Nirun Sommalardpan,Suthisak Sucharittanonta Art Director:Nirun Sommalardpan,Suthisak Sucharittanonta Photography:Visionary
Reflection of Music - Usha Uthup

Brand: Coca-Cola Agency: Leo Burnett,Mumbai Industry: Non-alcoholic drinks Media: Outdoor Market: India Creative Director:Vikram Pandey,KV Sridhar,Nitesh Tiwari Copywriter:Vikram Pandey Art Director:Mayuresh Natalkar,Brijesh Parmar,Devang Patel
BILL GATES
Brand: Forbes Agency: Ogilvy,Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Chief Creative Officer:Anselmo Ramos Executive Creative Director:Claudio Lima,Fred Saldanha Creative Director:Eduardo Marques Copywriter:Marcelo Padoca Art Director:Arthur d'Araujo,Fernando Reis Photography:Big Studios,Al Catan
Frisbee
Fencing
DONALD TRUMP
Brand: Forbes Agency: Ogilvy,Sao Paulo Industry: Media & Publishing Media: Outdoor Market: Brazil Chief Creative Officer:Anselmo Ramos Executive Creative Director:Claudio Lima,Fred Saldanha Creative Director:Eduardo Marques Copywriter:Marcelo Padoca Art Director:Arthur d'Araujo,Fernando Reis Photography:Big Studios,Al Catan
Moscow
All you can Moscow.
Brand: Expedia Agency: Ogilvy,London Industry: Transport & Tourism Media: Print Market: United Kingdom Executive Creative Director:Gerry Human Creative Director:Gerry Human Copywriter:Laura Rogers Art Director:Trevallyn Hall
Soul Ads
Brand: Leica Agency: Saatchi & Saatchi,Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director:Fbio Fernandes,Eduardo Lima Copywriter:Thiago Carvalho Art Director:Bruno Oppido
Free Dog With Every Car

Brand: SPCA Agency: DraftFCB,Auckland Industry: Automotive & Services Media: Direct Market Market: New Zealand Executive Creative Director:Tony Clewett,Regan Grafton,James Mok Copywriter:Scott Kelly Art Director:Leisa Wall Photography:The Collective Force,Charles Howells
PARIS
All you can Paris.
Brand: Expedia Agency: Ogilvy,London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director:Gerry Human Creative Director:Gerry Human Copywriter:Laura Rogers Art Director:Trevallyn Hall
Helping London Look It's Best

Brand: Procter & Gamble (P&G) Agency: Leo Burnett,London Industry: House, Garden & Pets Media: Outdoor Market: United Kingdom Creative Director:Rik Brim,Rik Brown,Dan Fisher,Jon Fox,Justin Tindall Copywriter:Graeme Bowman Art Director:Senan Lee
LONDON
All you can London.
Brand: Expedia Agency: Ogilvy,London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director:Gerry Human Creative Director:Gerry Human Copywriter:Laura Rogers Art Director:Trevallyn Hall
Edward Pond's Creative Chef 2012

Brand: Edward Pond Agency: TAXI,Toronto Industry: Professional & Public services Media: Direct Market Market: Canada Creative Director:Dave Watson Copywriter:Marko Pandza,Tony Spencer Art Director:Kammy Singh Photography:Edward Pond Director:Bob Gundi
Change the World

Brand: Forbes Agency: Gyro,New York Industry: Media & Publishing Media: Direct Market Market: United States Creative Director:Paul Hackett,Eric Houseknecht,Keith Loell Art Director:Maciek Skorek,Bora Sozen
Pineapple
Weed Weapon
Brand: Kiwicare Agency: Contagion,Auckland Industry: House, Garden & Pets Media: Direct Market Market: New Zealand Creative Director:Bridget Taylor Copywriter:Verity Dookia Art Director:Dan Walton
The Wine List
Brand: DB Breweries Agency: BBDO,Auckland Industry: Alcoholic drinks Media: Print Market: New Zealand Creative Director:Levi Slavin Copywriter:Levi Slavin,Simon Vicars Art Director:James Tucker Photography:Alistair Guthrie
Free to Fly
Brand: Jet Blue Agency: Mullen,Boston Industry: Transport & Tourism Media: Outdoor Market: United States Creative Director:Wendy Leicht,Cliff Leight,Tim Vaccarino,Dave Weist,Mark Wenneker Copywriter:Jack Collier Art Director:Dan Madsen
TIGER WOODS
The 'Headline News' Cup Sleeve

Brand: Gulf News Agency: Y&R,Dubai Industry: Media & Publishing Media: Direct Market Market: United Arab Emirates Chief Creative Officer:Shahir Zag Creative Director:Joseph Bihag,Shahir Zag Copywriter:William Mathovani,Shahir Zag Art Director:Joseph Bihag Photography:Mojtaba Komeili,Arturo D. Smith
9 Heroes
Brand: Nike Agency: Beacon,Tokyo Industry: Apparel, Clothing & Footwear Media: Direct Market Market: Japan Creative Director:Kazz Ishihara,Jon King Copywriter:Shuhei Tsuji Art Director:Kazz Ishihara,Toshinori Matsuura,Shintaro Tanabe Photography:Ryohei Takanashi
MARK ZUCKERBERG
Change the World


Reindeer in Headlights
Brand: Mercedes-Benz Agency: BBDO,Toronto Industry: Automotive & Services Media: Print Published: Nov., 2012 Market: Canada Executive Creative Director:Peter Ignazi,Carlos Moreno Creative Director:Linda Carte Copywriter:Jordan Hamer Art Director:Spencer Dingle Photography:Philip Rostron

Brand: Gulf News Agency: Y&R,Dubai Industry: Media & Publishing Media: Promotion & Event Market: United Arab Emirates Chief Creative Officer:Shahir Zag Creative Director:Joseph Bihag,Shahir Zag Copywriter:William Mathovani,Shahir Zag Art Director:Joseph Bihag Photography:Mojtaba Komeili,Arturo D. Smith

Ball
Different Sides, Forrest

Xbox Kinect Light Sabers

Brand: Musica Agency: The Jupiter Drawing Room,Cape Town Industry: Retail & Distribution Media: Design & Branding Market: South Africa Executive Creative Director:Ross Chowles Creative Director:Jonathan Beggs,Joanne Thomas Copywriter:Dale Winton Art Director:Lucas van Vuuren
The Marttiini Fish-Mailing

Brand: Marttiini Agency: Serviceplan,Munich Industry: House, Garden & Pets Media: Direct Market Market: Germany Chief Creative Officer:Alexander Schill Executive Creative Director:Christoph Everke,Alexander Nagel Copywriter:Moritz Dornig Art Director:Manuel Knill Photography:berndEBSEN photography
Burst
If global warming bursts the world into flames you're off the hook. Ebikes. No pollution. No gas. No feelings of abject guilt.


9 Heroes
Edward Pond's Creative Chef 2012

Brand: Edward Pond Agency: TAXI,Toronto Industry: Professional & Public services Media: Direct Market Market: Canada Creative Director:Dave Watson Copywriter:Marko Pandza,Tony Spencer Art Director:Kammy Singh Photography:Edward Pond Director:Bob Gundi

Plate
America's Chili Dog Destination
Brand: Nu-Way Weiners Agency: Brunner,Atlanta Industry: Food Media: Print Published: Aug., 2012 Market: United States Creative Director:Brett Compton,Scot Crooker Copywriter:Matt Shoemake Art Director:Scot Crooker,Christian Herrity Photography:Greg Slater
The "Headline News" Cup Sleeve

Do It Yourself
Brand: Leica Agency: Saatchi & Saatchi,Sao Paulo Industry: Electronics & Audio-Visual Media: Outdoor Market: Brazil Creative Director:Fbio Fernandes,Eduardo Lima Copywriter:Leandro Dolfini Art Director:Marcelo Ribeiro
Aftermath
Rolling Stones
Brand: The Sunday Times Agency: CHI & Partners,London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom Executive Creative Director:Jon Burley,Jonathan Burley Creative Director:Jonathan Burley Copywriter:Daniel Fisher Art Director:Dan Beckett,Richard Brim
Lincoln Fahd
Steel Ball and Magnet

Brand: Playstation Portable (PSP) Agency: TBWA,Madrid Industry: Toys & Games Media: Print Published: Feb., 2013 Market: Spain Chief Creative Officer:Guillermo Gines,Juan Snchez Creative Director:Vicente Rodrguez Copywriter:Vicente Rodrguez Art Director:Fran Lpez Photography:Jess Alonso
Paris
Brand: MotoItalia Agency: DDB,Makati Industry: Automotive & Services Media: Outdoor Market: Philippines Creative Director:Merlee Jayme,Louie Sotto Copywriter:Louie Sotto Art Director:Miko Quiogue

Used Oil
Brand: Shell Agency: JWT,Sao Paulo Industry: Automotive & Services Media: Direct Market Market: Brazil Creative Director:Roberto Fernandez,Ricardo John Copywriter:Christian Fontana Art Director:Filipe Cuvero Photography:R?gis Fernandez
Skyscrapers
Sponsor of beer
Brains
Brand: Mercedes-Benz Agency: BBDO,Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa Creative Director:Jenny Glover,Rob McLennan,Brent Singer Copywriter:Jenny Glover Art Director:Brent Singer
Wheel of Fortune
Quit pretending
Brand: Harley-Davidson Agency: Y&R,Prague Industry: Automotive & Services Media: Outdoor Market: Czech Republic Creative Director:Jaime Mandelbaum Copywriter:Klara Koubkova Art Director:Gerrit John Gerischer Photography:Gerrit John Gerischer

Can opener
Brand: Heinz Agency: Ogilvy,Cape Town Industry: Food Media: Print Market: South Africa Executive Creative Director:Chris Gotz Creative Director:Sanjiv Mistry,Prabashan Gopalakrishnan Pather Copywriter:Sanjiv Mistry Art Director:Prabashan Gopalakrishnan Pather Photography:Snap Studios,Barry White
Garage Door
Sport
Brand: The Sunday Times Agency: CHI & Partners,London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom Executive Creative Director:Jon Burley,Jonathan Burley Creative Director:Jonathan Burley Copywriter:Daniel Fisher Art Director:Dan Beckett,Richard Brim Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
Mapping the World in 12 Months

Brand: Land Rover Agency: Y&R,Dubai Industry: Automotive & Services Media: Design & Branding Market: United Arab Emirates Chief Creative Officer:Shahir Zag Creative Director:Kalpesh Patankar,Shahir Zag Copywriter:Guillaume Calmelet,Shahir Zag Art Director:Kalpesh Patankar
SOFA
How To
Brand: WHITE COLLAR HIPPIES Agency: BBDO,Mumbai Industry: Transport & Tourism Media: Outdoor Market: India Chief Creative Officer:Josy Paul Executive Creative Director:Rajdeepak Das Creative Director:Rajdeepak Das,Josy Paul,Sandeep Sawant Copywriter:Rajdeepak Das,Yohan Daver,Josy Paul,Sandeep Sawant Art Director:Rajdeepak Das,Yohan Daver,Josy Paul,Sandeep Sawant
Quit pretending

Vegan Wrap
Screams, "get outta my way I've got a hankering for a vegan wrap." Ebikes. No gas. No emissions. No need to go hungry.

pH Business Card
Brand: Schwimmer Pool Service Agency: Doug & Serge,Toronto Industry: Professional & Public services Media: Direct Market Published: Aug., 2012 Market: Canada Chief Creative Officer:Doug Robinson Creative Director:Jason Buback,Mike Jones,Ian Schwey Art Director:Mike Jones The business card that tells you when to call. This card is printed on special pool pH paper. Prospective clients can dip the card into their pools water to test its balance level. The business card then changes colour to indicate whether or not they should call the phone number on the other side of the card.
Over Excitement, Woman, 2

Battleship
Quit pretending
Speech

Lawyer
Brand: Cafiaspirin Agency: BBDO,Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil Chief Creative Officer:Marcello Serpa Executive Creative Director:Luiz Sanches Creative Director:Andr Kassu,Marcos Medeiros,Luiz Sanches,Renato Simes Copywriter:Ana Carolina dos Reis Art Director:Marco Monteiro
How To
Reflection of Music Usha Uthup
Different Sides, Pretty

Brains
Game On
Brand: Axe/Lynx Agency: BBH,New York Industry: Beauty & Health Media: Outdoor Market: United States Creative Director:John Patroulis,Ari Weiss Copywriter:Ian Hart Art Director:Dave Brown
9 Heroes
RICHARD BRANSON

How To
We need to talk

Pelicans
Brand: Harvey Nichols Agency: Y&R,Dubai Industry: Retail & Distribution Media: Print Market: United Arab Emirates Chief Creative Officer:Shahir Zag Creative Director:Kalpesh Patankar,Shahir Zag Copywriter:Shahir Zag Art Director:Kalpesh Patankar Photography:Remix Studio,Bangkok Nok Pipattungkul,Anuchai Secharunputong Starts 1st june
Brains
Boxer
Speech
EGYPT
Travel more, see more.
Brand: TUI Agency: Grey,Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director:Chee-guan Yue Creative Director:Chee-guan Yue Copywriter:Ning Li,Chee-guan Yue Art Director:Ning Li,Chee-guan Yue

Wheel of Fortune
Soul Ads

Speech

Over Excitement, Man

ORANGE JUICE
Change the World

Booty Call
Reduce your carbon footprint one booty call at a time. Ebikes. No emissions. No pollution. No strings attached.
DRAWERS
Dad
Bathtub


Soul Ads
Carrot
The Wine List

Brand: DB Breweries Agency: BBDO,Auckland Industry: Alcoholic drinks Media: Direct Market Market: New Zealand Creative Director:Levi Slavin Copywriter:Levi Slavin,Simon Vicars Art Director:James Tucker Photography:Alistair Guthrie
Skyscrapers
Change the World


Franklyn Gandhi
How To
Smart Little Bumper Stickers

Brand: Smart Agency: BBDO,Toronto Industry: Automotive & Services Media: Direct Market Market: Canada Creative Director:Peter Ignazi,Carlos Moreno Copywriter:Rebecca Flaman,Craig McIntosh,Jaimes Zentil Art Director:Jaimes Zentil Photography:Jaimes Zentil

Edible Book
Brand: Land Rover Agency: Y&R,Dubai Industry: Automotive & Services Media: Direct Market Published: Jan., 2012 Market: United Arab Emirates Language: English Chief Creative Officer:Shahir Zag Creative Director:Joseph Bihag,Shahir Zag Copywriter:Guillaume Calmelet,Khaled Said,Shahir Zag Art Director:Joseph Bihag Photography:Mojtaba Komeili
KETCHUP
CONSUMER RADIO
GOLD PENCIL
Click to listen
Shoes
Brand: Rag Agency: Barton F. Graf 9000,New York Industry: Food Media: Radio Market: United States Chief Creative Officer:Gerry Graf Executive Creative Director:Eric Kallman Creative Director:Danny Gonzalez,Gerry Graf,Eric Kallman,David Suarez Copywriter:Danny Gonzalez,David Suarez
Click to listen
Sharing
Click to listen
Roll Call
SILVER PENCIL
Click to listen
Only a Dog 1
Brand: Purina Agency: Publicis,Sao Paulo Industry: House, Garden & Pets Media: Radio Market: Brazil Creative Director:Hugo Rodrigues Copywriter:Antonio Correa,Luis Felipe Figueiredo Director:BAR1
Click to listen
Only a Dog 3
Click to listen
Look
Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: Radio Market: United States Chief Creative Officer:Dan Wieden Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Craig Allen,Jason Bagley
Click to listen
Only a Dog 2
Click to listen
Heart Tokens
Click to listen
Call Girl
Brand: Prime Television Agency: DraftFCB,Auckland Industry: Media & Publishing Media: Radio Market: New Zealand Creative Director:Tony Clewett,Regan Grafton,James Mok Copywriter:Hywel James,Kelly Lovelock
Click to listen
WINDOWS DOWN, MOODS UP

BRONZE PENCIL
Click to listen
Look
Click to listen
ADULT
Brand: Cine las Amricas Agency: LatinWorks,Austin Industry: Culture, Recreation & Sport Media: Radio Market: United States Chief Creative Officer:Sergio Alcocer Creative Director:Diego Castillo,Alejandro Egozcue,Sergio Hernndez,Norberto Zylberberg
Click to listen
ACTION
Click to listen
EPIC
CONSUMER TELEVISION
GOLD PENCIL
Nike Jogger
Brand: Nike Agency: Wieden+Kennedy,Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Creative Director:Susan Hoffman,Dan Hon,Ryan O'Rourke,Alberto Ponte,Joe Staples Copywriter:Caleb Jensen Art Director:Aramis Israel Director:Lance Acord
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Three Little Pigs

Brand: The Guardian Agency: BBH,London Industry: Media & Publishing Media: TV & Cinema Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director:Nick Gill Creative Director:David Kolbusz Copywriter:Peter Reid Art Director:Carl Broadhurst
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BEST JOB
Brand: Procter & Gamble (P&G) Agency: Wieden+Kennedy,Portland Industry: House, Garden & Pets Media: TV & Cinema Market: United States Chief Creative Officer:Dan Wieden Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Danielle Flagg,Karl Lieberman Copywriter:Kevin Jones Art Director:Ollie Watson Director:Alejandro Gonzalez Inarritu
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It's Not Crazy It's Sport, The Name

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Bedroom
Brand: Rag Agency: Barton F. Graf 9000,New York Industry: Food Media: TV & Cinema Market: United States Chief Creative Officer:Gerry Graf Executive Creative Director:Eric Kallman Creative Director:Danny Gonzalez,David Suarez Copywriter:Danny Gonzalez,David Suarez Art Director:Danny Gonzalez,David Suarez Director:Steve Miller
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Cheek
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Team Spirit
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"Its Not Crazy It's Sports" Born Into It

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Hamster
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SILVER PENCIL
Little Caesars - Television :15 Campaign

Brand: Little Caesars Agency: Barton F. Graf 9000,New York Industry: Food Media: TV & Cinema Market: United States Creative Director:Danny Gonzalez,Gerry Graf,Eric Kallman,David Suarez Copywriter:Danny Gonzalez,David Suarez Art Director:Danny Gonzalez,David Suarez Director:Harold Einstein
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Croquettes
Brand: Openbank Agency: Ogilvy,Madrid Industry: Financial & Legal services Media: TV & Cinema Market: Spain Creative Director:ngel de la Jara,Emiliano Gonzalez di Pietri,lvar Suol Copywriter:Emiliano Gonzalez di Pietri Art Director:ngel de la Jara Director:Pablo Robles
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Champion NFL Campaign

Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:Craig Allen,Jason Bagley,Susan Hoffman,Joe Staples Copywriter:Andy Laugenour,Greg Rutter Art Director:Ruth Bellotti,Max Stinson Director:Ulf Johansson
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Press to play
Brand: Playboy Agency: DDB,Paris Industry: Media & Publishing Media: TV & Cinema Market: France Creative Director:Alexandre Herv Copywriter:Alexis Benoit Art Director:Paul Kreitmann Director:Perlorian Brothers
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Susan Glenn
Brand: Axe/Lynx Agency: BBH,New York Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:John Patroulis,Ari Weiss Copywriter:Peter Rosch Art Director:Nate Able Director:Rattling Stick,Ringan Ledwidge
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Press to play
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Press to play
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Bedroom
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Back at Ya
Brand: Nando's Agency: King James,Cape Town Industry: Professional & Public services Media: Cyber Market: South Africa Language: English Chief Creative Officer:Alistair King Executive Creative Director:Alistair King Creative Director:Damian Bonse Copywriter:Alistair King Art Director:Damian Bonse,Gerhard van Zyl Photography:Willie Nel Director:Chloe Coetsee
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Croquettes
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Croquettes
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Beer Chase
Brand: Carlton Agency: BBDO,Melbourne Industry: Alcoholic drinks Media: TV & Cinema Market: Australia Creative Director:Ant Keogh,James McGrath Copywriter:Richard Williams Art Director:Anthony Phillips Director:Steve Ayson
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BRONZE PENCIL
POUND
Brand: Saridon Agency: BBDO,Makati Industry: Pharmaceutical Media: TV & Cinema Published: Mar., 2012 Market: Philippines Language: English Chief Creative Officer:David Guerrero Executive Creative Director:David Guerrero,Brandie Tan Creative Director:Gary Amante ,Rey Tiempo Copywriter:David Guerrero,Red Ollero,Rey Tiempo Art Director:Gary Amante ,Peepo David,JP Palileo Director:Joel Limchoc For persistent headaches.
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Wash
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STAMP
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Cable Effects: Set 2

Brand: DIRECTV Agency: Grey,New York Industry: Media & Publishing Media: TV & Cinema Market: United States Chief Creative Officer:Tor Myhren Executive Creative Director:Doug Fallon,Steven Fogel,Dan Kelleher Director:Tom Kuntz
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Team Spirit
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SECURITY CAMS
Brand: Coca-Cola Agency: Wunderman,Buenos Aires Industry: Non-alcoholic drinks Media: TV & Cinema Market: Argentina Executive Creative Director:Martn Mercado Creative Director:Martn Goldberg Copywriter:Silvio Caielli Art Director:Damian Garofalo Director:Maxi Blanco
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Ready When You're Not

Brand: Aldi Agency: BMF,Sydney Industry: House, Garden & Pets Media: TV & Cinema Market: Australia Executive Creative Director:Carlos Alija,Laura Sampedro Copywriter:Kevin Lai Art Director:Jason Hilzinger Director:Scott Pickett
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MERIT
Somniferous
Brand: Piero Agency: DraftFCB,Buenos Aires Industry: House, Garden & Pets Media: TV & Cinema Market: Argentina Creative Director:Javier Campopiano,Tony Waissmann Copywriter:Lucas Bongioanni,Horacio Sormani Art Director:Bruno Franchino Director:Tomas Coste
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Irresistible
Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:Craig Allen,Jason Bagley,Susan Hoffman,Joe Staples Copywriter:Greg Rutter Art Director:Ruth Bellotti Director:Ulf Johansson
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Offroad
Brand: Smart Agency: BBDO,Dusseldorf Industry: Automotive & Services Media: TV & Cinema Market: Germany Creative Director:Jan Harbeck,Ton Hollander,David Mously,Jens Ringena,Wolfgang Schneider Copywriter:Momme Clausen,Lukas Liske Art Director:Ton Hollander,Jan Lorenz,Daniel Schweinzer Director:Daniel Warwick
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BRAINY GIRL
Brand: Axe/Lynx Agency: BBH,London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom Executive Creative Director:Nick Gill Creative Director:David Kolbusz Copywriter:David Kolbusz,Dan Morris,Simon Pearse Art Director:Charlene Chandrasekaran,Rob Ellis,Emmanuel Saint M'leux Director:Tim Godsall
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FedEx TV Campaign
Brand: FedEx Agency: BBDO,New York Industry: Transport & Tourism Media: TV & Cinema Market: United States Creative Director:Greg Hahn,David Lubars,Mike Smith Copywriter:Chris Beresford-Hill,Tom Kraemer Art Director:Dan Lucey Director:Tim Godsall
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YES/NO
Brand: PlayStation Agency: Saatchi & Saatchi,Buenos Aires Industry: Toys & Games Media: TV & Cinema Market: Argentina Executive Creative Director:Maxi Itzkoff,Mariano Serkin Creative Director:Joaquin Espagnol,Ariel Serkin Copywriter:Matas Eusebi,Ramiro Gamallo,Guilherme Souza Art Director:Breno Costa,Ammiel Fazzari,Matias Lafalla Director:Marcelo Burgos
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Life Cycle
Brand: Medibank Agency: Y&R,Melbourne Industry: Financial & Legal services Media: TV & Cinema Market: Australia Creative Director:Ben Coulson Copywriter:Jim Ingram,Alex Wadelton Art Director:Ben Couzens,Chris Northam,Ant Simmons Director:Mark Molloy
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Taste Test
Brand: Geico Agency: The Martin Agency,Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:Joe Alexander,Steve Bassett Copywriter:Bob Meagher Art Director:Daniela Montanez Director:Sam Cadman
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Melos
Brand: Foot Locker Agency: BBDO,New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Chief Creative Officer:David Lubars Creative Director:Chris Beresford-Hill,Dan Lucey,Jason Stefanik,Alex Taylor Copywriter:Alex Taylor Art Director:Jason Stefanik
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The Replacer
Brand: Call of Duty Agency: 72andSunny,Los Angeles Industry: Toys & Games Media: TV & Cinema Market: United States Copywriter:Matt Spicer Director:Wayne McClammy
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How to Change Cars Forever

Brand: Dodge Agency: Wieden+Kennedy,Portland Industry: Automotive & Services Media: TV & Cinema Market: United States Creative Director:Aaron Allen,Susan Hoffman,Joe Staples,Michael Tabtabai Copywriter:Justine Armour,Jared Elms,Matt Rivitz Art Director:Devin Gillespie,Tyler Magnussen Director:Christopher Riggert
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Candidates Affair
Brand: FedEx Agency: BBDO,New York Industry: Transport & Tourism Media: TV & Cinema Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn,Mike Smith Creative Director:Chris Beresford-Hill,Nick Klinkert,Tom Kraemer Copywriter:Chris Beresford-Hill,Tom Kraemer Art Director:Nick Klinkert Director:Jim Jenkins
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Skittles Afflictions
Brand: Skittles Agency: DDB,Chicago Industry: Confectionery & Snacks Media: TV & Cinema Market: United States Chief Creative Officer:Sergio Alcocer,Ewan Paterson Executive Creative Director:Mark Gross,Norberto Zylberberg Creative Director:Pat Burke,Chris Carraway,Frank Oles,Mike Porritt Copywriter:Pat Burke,Nick Garza,Frank Oles Art Director:Freya Bardell,Chris Carraway,Mike Porritt Director:Rodrigo Garca Saiz
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Cranky
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Band
Brand: FedEx Agency: BBDO,New York Industry: Professional & Public services Media: TV & Cinema Market: United States Language: English Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn,Mike Smith Creative Director:Gianfranco Arena,Peter Klain Director:Jim Jenkins
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Capri Sun TV
Brand: Capri Sun Agency: Saatchi & Saatchi,New York Industry: Food Media: TV & Cinema Market: United States Creative Director:Justin Ebert,Alex Lea,Conway Williamson Director:NE-O
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Be good with money

Brand: BNZ Agency: BBDO,Auckland Industry: Financial & Legal services Media: TV & Cinema Market: New Zealand Creative Director:Steve Cochran,Nick Worthington Copywriter:Christie Cooper Art Director:James Conner Director:Gary Freedman
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Farmer
Brand: RAM Agency: The Richards Group,Dallas Industry: Automotive & Services Media: TV & Cinema Market: United States Creative Director:Rob Baker,Jimmy Bonner Copywriter:Rob Baker,Paul Harvey Art Director:Jimmy Bonner
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Your Big Idea.co

Brand: Go Daddy Agency: Deutsch,New York Industry: Professional & Public services Media: TV & Cinema Market: United States Creative Director:Morgan Carroll,George Decker Copywriter:Reuben Hower Art Director:Chuck Tso Director:Mike Maguire
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The New Possible

Brand: AT&T Agency: BBDO,New York Industry: Professional & Public services Media: TV & Cinema Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn Creative Director:Dirk Greene Copywriter:Mark Anderson Art Director:Danny Adrain Director:Ellen Kuras
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Worse Than, Better Than

Brand: DIRECTV Agency: Grey,New York Industry: Media & Publishing Media: TV & Cinema Market: United States Chief Creative Officer:Tor Myhren Executive Creative Director:Dan Kelleher Creative Director:Doug Fallon,Steven Fogel,Dan Kelleher,Tor Myhren Copywriter:Steven Fogel Art Director:Doug Fallon Director:Tom Kuntz,Emmanuel Lubezki
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Brain Surgeon
Brand: Kayak.com Agency: Barton F. Graf 9000,New York Industry: Internet sites & Services Media: TV & Cinema Market: United States Chief Creative Officer:Gerry Graf Executive Creative Director:Eric Kallman Copywriter:Joey Ianno,Matty Smith Art Director:Joey Ianno,Matty Smith Director:Harold Einstein
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Be good with money

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Bleachers
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Capri Sun TV
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Baby
Brand: The Capital Transit Network Agency: Lg2,Quebec Industry: Transport & Tourism Media: TV & Cinema Market: Canada Creative Director:Luc du Sault Copywriter:Nicolas Boisvert,Luc du Sault Art Director:Nicolas Boisvert,Luc du Sault Director:Francois Lallier
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Be good with money

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POUND
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Writers room
Brand: New York Lottery Agency: DDB,New York Industry: Financial & Legal services Media: TV & Cinema Market: United States Chief Creative Officer:Matt Eastwood Creative Director:Scott Cooney,Richard Sharp,Mike Sullivan Art Director:Sean Labounty Director:David Shane
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Film
Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:Craig Allen,Jason Bagley,Susan Hoffman,Joe Staples Copywriter:Greg Rutter Art Director:Ruth Bellotti Director:Ulf Johansson
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Drive Safe
Brand: Volkswagen Agency: BBDO,Sao Paulo Industry: Automotive & Services Media: TV & Cinema Market: Brazil Creative Director:Andr Kassu,Marcos Medeiros,Luiz Sanches,Renato Simes Copywriter:Ana Carolina Reis Art Director:Marco Monteiro Director:2
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Yacht
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Funeral
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Mel the Milkbite

Brand: Kraft Agency: Droga5,New York Industry: Food Media: TV & Cinema Market: United States Creative Director:David Droga,Ted Royer,Nik Studzinski Copywriter:Scott Ginsberg Art Director:January Vernon
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Screen Story
Brand: Sony Agency: Dentsu Inc Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Japan Creative Director:Morihiro Harano,Naoki Ito,Masashi Kawamura,Hiroki Nakamura,Qanta Shimizu Copywriter:Morihiro Harano Art Director:Naoki Ito Director:Tsugihisa Tanaka
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Wash
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Friends
Brand: BGH Agency: Saatchi & Saatchi,Buenos Aires Industry: Electronics & Audio-Visual Media: TV & Cinema Published: Jan., 2012 Market: Argentina Executive Creative Director:Maxi Itzkoff,Mariano Serkin Creative Director:Juan Pablo Lufrano,Ariel Serkin Copywriter:Nicolas Diaco Art Director:Ezequiel De Luca,Muriel Rai Director:Nico & Martin
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Orange Intel
Brand: Orange Agency: Publicis,Paris Industry: Professional & Public services Media: TV & Cinema Published: May., 2012 Market: France Language: English Chief Creative Officer:Olivier Altmann Copywriter:Marc Rosier Art Director:Julien Didier,Jean-Marc Tramoni Director:Megaforce
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HOUSE
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It's Not Complicated

Brand: AT&T Agency: BBDO,Atlanta Industry: Professional & Public services Media: TV & Cinema Market: United States Creative Director:Heather Gorman,David Lubars,Grant Smith,Jeff Spillane Copywriter:Carl Jannerfeldt,Jason Miller,Alex Taylor Art Director:Rory Odani,Jesse Snyder Director:Jorma Taccone,Brandon Trost
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The Other Half

Brand: John Lewis Agency: DDB,London Industry: Retail & Distribution Media: TV & Cinema Market: United Kingdom Executive Creative Director:Ben Priest,Emer Stamp,Ben Tollett Copywriter:Frank Ginger,Aidan McClure,Shay Reading,Laurent Simon Art Director:Frank Ginger,Aidan McClure,Shay Reading,Laurent Simon Director:Ringan Ledwidge
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Patio
Brand: Southern Comfort Agency: Wieden+Kennedy,New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Executive Creative Director:Ian Reichenthal,Scott Vitrone Creative Director:Ian Reichenthal,Scott Vitrone Copywriter:Nick Kaplan Art Director:Jeff Dryer Director:Tim Godsall
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GRANDMOTHER
Brand: ZonaJobs Agency: DraftFCB,Buenos Aires Industry: Professional & Public services Media: TV & Cinema Market: Argentina Executive Creative Director:Javier Campopiano Creative Director:Lulo Cali,Tony Waissmann Copywriter:Lucas Bongioanni Art Director:Javier Agena Agoya Director:Federico Cueva,Martn Hodara
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Horse
Brand: Little Caesars Agency: Barton F. Graf 9000,New York Industry: Catering industry Media: TV & Cinema Market: United States Creative Director:Danny Gonzalez,Gerry Graf,Eric Kallman,David Suarez Copywriter:Danny Gonzalez,David Suarez Art Director:Danny Gonzalez,David Suarez Director:Harold Einstein
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Better Out Than In

Brand: Puma Agency: Droga5,New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Creative Director:David Droga,Ted Royer,Nik Studzinski Copywriter:Tim Gordon Art Director:Amanda Clelland Director:Fredrik Bond,Roman Vas'yanov
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Taste Test
: Geico : The Martin Agency(Richmond) : : : :Joe AlexanderSteve Bassett :Bob Meagher :Daniela Montanez :Sam Cadman
One Show
Summer Hater
Brand: BGH Agency: MJZ Industry: House, Garden & Pets Media: TV & Cinema Market: United States Creative Director:Ignacio Ferioli,Maxi Itzkoff,Diego Medvedocky,Mariano Serkin Copywriter:Nicolas Diaco,Matas Eusebi Art Director:Ezequiel De Luca,Ammiel Fazzari Director:Juan Cabral
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Nothing Beats First Place Campaign

Brand: ESPN Agency: Wieden+Kennedy,New York Industry: Media & Publishing Media: TV & Cinema Market: United States Creative Director:Brandon Henderson,Stuart Jennings,Ian Reichenthal,Scott Vitrone Copywriter:Nick Kaplan Art Director:Jeff Dryer
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Moreing, The Story

Brand: Boost Agency: Droga5,Sydney Industry: Confectionery & Snacks Media: TV & Cinema Market: Australia Language: English Executive Creative Director:Duncan Marshall Creative Director:Cam Blackley Copywriter:Cam Blackley Art Director:Cam Blackley Director:The Glue Society,Matt Devine
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"Whatever's Comfortable" Beach

Brand: Southern Comfort Agency: Wieden+Kennedy,New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Executive Creative Director:Ian Reichenthal,Scott Vitrone Creative Director:Ian Reichenthal,Scott Vitrone Copywriter:Nick Kaplan Art Director:Jeff Dryer Director:Tim Godsall
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STAMP
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Impressive
Brand: Kayak.com Agency: Barton F. Graf 9000,New York Industry: Internet sites & Services Media: TV & Cinema Market: United States Chief Creative Officer:Gerry Graf Executive Creative Director:Eric Kallman Copywriter:Gerry Graf,Eric Kallman Art Director:Joey Ianno,Matty Smith Director:Harold Einstein
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Poker Face
Brand: Old Spice Agency: Wieden+Kennedy,Portland Industry: Beauty & Health Media: TV & Cinema Market: United States Creative Director:Craig Allen,Jason Bagley,Susan Hoffman,Joe Staples Copywriter:Andy Laugenour Art Director:Max Stinson Director:Tom Kuntz
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What Does Your Mind See?

Brand: Samsung Agency: Cheil,Seoul Industry: Electronics & Audio-Visual Media: TV & Cinema Market: South Korea Creative Director:Kate Oh Copywriter:Myungpyo Eun,Hyunjung Park Art Director:HwaSuk Jang Director:John Park
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Mel the Milkbite

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WIG SHOP
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Whisper Fight
Brand: Oreo Agency: Wieden+Kennedy,Portland Industry: Confectionery & Snacks Media: TV & Cinema Market: United States Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Craig Allen,Jason Bagley Copywriter:Nathanial Lawlor Art Director:Christina Gignac Director:Tom Kuntz
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SWORD FIGHT
Brand: Dos Equis Agency: Euro RSCG,New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Language: English Chief Creative Officer:Lee Garfinkel,Lee Garfinkle,Con Williamson Creative Director:Andy Currie,David Weinstock Copywriter:Robert Cuff,Brandon Henderson,David Weinstock Art Director:Thom Woodley Director:Steve Miller
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Roommates
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PLATOON
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Pajamas
Brand: Sprint Agency: Leo Burnett,Chicago Industry: Professional & Public services Media: TV & Cinema Market: United States Creative Director:Michael Boychuk,Susan Credle,Avery Gross,Brian Shembeda Copywriter:Jeff Candido Art Director:Dustin Tomes
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Drive Safe
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Drive Safe
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FedEx Cup TV Campaign

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Capri Sun TV
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Trust Your Power

Brand: Duracell Agency: Saatchi & Saatchi,New York Industry: House, Garden & Pets Media: TV & Cinema Market: United States Creative Director:Justin Ebert,Alex Lea,Peter Moore Smith,Conway Williamson Art Director:Nate Ripp Director:Eliot Rausch
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IS THE NEW
Brand: Follow Magazine Agency: DDB,Sao Paulo Industry: Media & Publishing Media: TV & Cinema Market: Brazil Chief Creative Officer:Sergio Valente Executive Creative Director:Marco Versolato Creative Director:Sergio Valente,Marco Versolato Copywriter:Caio Mattoso Art Director:Rodrigo Mendes Director:Jarbas Agnellis,Doug Bello
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Taste Test
Brand: Geico Agency: The Martin Agency,Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:Joe Alexander,Steve Bassett Copywriter:Bob Meagher Art Director:Daniela Montanez Director:Sam Cadman
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Brewers
Brand: Newcastle Brown Ale Agency: Droga5,New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States Creative Director:Kevin Brady,David Droga,Ted Royer,Nik Studzinski Art Director:Scott Bell,Dan Treichel Director:Ivan Zacharias
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Cheek
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Pupils
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Back at Ya
Brand: Nando's Agency: King James,Cape Town Industry: Professional & Public services Media: Cyber Market: South Africa Language: English Chief Creative Officer:Alistair King Executive Creative Director:Alistair King Creative Director:Damian Bonse Copywriter:Alistair King Art Director:Damian Bonse,Gerhard van Zyl Photography:Willie Nel Director:Chloe Coetsee
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Somniferous
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Greatness
Brand: Nike Agency: Wieden+Kennedy,Portland Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Ryan O'Rourke,Alberto Ponte Copywriter:Caleb Jensen,Brock Kirby Art Director:Sezay Altinok,Aramis Israel,Sara Phillips Director:Lance Accord,Seb Edwards
Voices
Brand: Nike Agency: Wieden+Kennedy,Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Dan Hon,Ryan O'Rourke,Alberto Ponte Copywriter:Dylan Lee Art Director:Ayse Altinok Director:Mark Romanek
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This Is SportsCenter: John Clayton

Brand: ESPN Agency: Wieden+Kennedy,New York Industry: Media & Publishing Media: TV & Cinema Market: United States Creative Director:Brandon Henderson,Stuart Jennings,Ian Reichenthal,Scott Vitrone Copywriter:Charles Hodges Art Director:Gary Van Dzura
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Tear away
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Mel the Milkbite

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Slide
Brand: Canal+ Agency: BETC,Paris Industry: Media & Publishing Media: TV & Cinema Published: Jun., 2012 Market: France Language: French Executive Creative Director:Stphane Xibrras Creative Director:Olivier Apers Copywriter:Antoine Lenoble Art Director:Ludovic Labayrade Director:Bart Timmer
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FedEx TV Campaign
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Jess Time
Brand: Google Agency: Google Creative Lab,New York Industry: Internet sites & Services Media: TV & Cinema Market: United States Creative Director:Google Creative Labs
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THE OFFER
Brand: FedEx Agency: BBDO,New York Industry: Transport & Tourism Media: TV & Cinema Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn,Mike Smith Creative Director:Chris Beresford-Hill,Nick Klinkert,Tom Kraemer Copywriter:Chris Beresford-Hill,Tom Kraemer Art Director:Nick Klinkert Director:Jim Jenkins
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Land Rover
Brand: Land Rover Agency: Y&R,New York Industry: Automotive & Services Media: TV & Cinema Creative Director:Jim Elliott,Keenan Kerry Copywriter:Polkinghorne Elizabeth Art Director:Barreto Carlo Director:Back Joachim
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SPORTY GIRL
Brand: Axe/Lynx Agency: BBH,London Industry: Beauty & Health Media: TV & Cinema Market: United Kingdom Executive Creative Director:Nick Gill Creative Director:David Kolbusz Copywriter:David Kolbusz,Dan Morris,Simon Pearse Art Director:Charlene Chandrasekaran,Rob Ellis,Emmanuel Saint M'leux Director:Tim Godsall
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FedEx TV Campaign
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Greatness

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PUSH TO ADD DRAMA

Brand: TNT Agency: Duval Guillaume,Antwerp Industry: Media & Publishing Media: TV & Cinema Market: Belgium Executive Creative Director:Katrien Bottez,Geoffrey Hantson Copywriter:Dieter de Ridder Art Director:Ad van Ongeval Director:Koen Mortier
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Enjoy The Ride

Brand: Old Milwaukee Beer Agency: Funny Or Die,Los Angeles Industry: Alcoholic drinks Media: TV & Cinema Market: United States Director:Jake Szymanski
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Assassin's Creed III Rise

Brand: Ubisoft Agency: Sid Lee,Paris Industry: Toys & Games Media: TV & Cinema Market: France Creative Director:George Giampuranis,Sylvain Thirache Art Director:Jules Jolly Director:The Viking's Bjoern Ruehmann
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Dads in briefs
Brand: BGH Agency: Saatchi & Saatchi,Buenos Aires Industry: Electronics & Audio-Visual Media: TV & Cinema Market: Argentina Language: English Executive Creative Director:Maxi Itzkoff,Mariano Serkin Creative Director:Juan Pablo Lufrano,Ariel Serkin Copywriter:Nicolas Diaco Art Director:Ezequiel De Luca,Muriel Rai Director:Nico & Martin
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Get them dressed with a BGH air conditioner
Harden's Entourage
Brand: Foot Locker Agency: BBDO,New York Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States Creative Director:Chris BeresfordHill,David Lubars,Dan Lucey Copywriter:Jessica Coulter Art Director:Matt Sorrell Director:Aaron Stoller
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Basket
Brand: Geico Agency: The Martin Agency,Richmond Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:Joe Alexander,Wade Alger,Steve Bassett,Sean Riley Copywriter:Ken Marcus Director:Wayne McClammy
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Tide "Miracle Stain" Superbowl spot

Brand: Tide Agency: Saatchi & Saatchi,New York Industry: House, Garden & Pets Media: TV & Cinema Market: United States Creative Director:Maru Kopelowicz,Daniela Vojta,Conway Williamson,Susan Young Copywriter:Luke Behrends Art Director:Keiji Ando,Jared Creason Director:Bryan Buckley
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Greatness

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High Maintenance Girl

Brand: Axe/Lynx Agency: BBH,London Industry: House, Garden & Pets Media: Cyber Published: Feb., 2012 Market: United States Language: English Creative Director:David Kolbusz Copywriter:David Kolbusz,Dan Morris,Simon Pearse Art Director:Charlene Chandrasekaran,Rob Ellis,Emmanuel Saint M'leux Director:Tim Godsall
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"Its Not Crazy It's Sports" Born Into It

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FedEx Cup TV Campaign

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Hamster
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Somniferous
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EXPERIMENTAL ADVERTISING
GOLD PENCIL
My blood is red and black

Brand: Hemoba Foundation Agency: Leo Burnett,Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil Chief Creative Officer:Marcelo Reis Creative Director:Guilherme Jahara,Rodrigo Jatene,Marcelo Reis Copywriter:Joo Caetano Brasil,Erick Mendona Art Director:Rodolfo Fernandes,Guilherme Jahara,Alexandre Pagano Photography:Vetor Zero,Brasileira Filmes,Gabriel Teixeira Director:Bia Flecha,Fernando Sanches
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PUSH TO ADD DRAMA

Brand: TNT Agency: Duval Guillaume,Antwerp Industry: Media & Publishing Media: Promotion & Event Market: Belgium Executive Creative Director:Katrien Bottez,Geoffrey Hantson Copywriter:Dieter de Ridder Art Director:Ad van Ongeval Director:Koen Mortier
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SILVER PENCIL
LEGO BUILDERS OF SOUND

Brand: Lego Agency: Serviceplan,Munich Industry: Toys & Games Media: Ambient & Interactive Market: Germany Chief Creative Officer:Alexander Schill Executive Creative Director:Matthias Harbeck Creative Director:Oliver Palmer,Alexander Rehm Copywriter:Nicolas Becker,Lorenz Langgartner Art Director:Andreas Balog,Marijo Sanje
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MERIT
Faile, Art Series

Brand: New York City Ballet Agency: DDB,New York Industry: Culture, Recreation & Sport Media: Promotion & Event Market: United States Chief Creative Officer:Matt Eastwood,Menno Kluin Executive Creative Director:Menno Kluin Creative Director:Sean Labounty Copywriter:Rodrigo de Castro Art Director:Joo Unzer Director:Alec Helm
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The Worst Breath in the World

Brand: Tic Tac Agency: Ogilvy,Paris Industry: Beauty & Health Media: Promotion & Event Market: France Creative Director:Florian Bodet,Baptiste Clinet,Chris Garbutt,Nicolas Lautier,Frdric Levron Copywriter:Charles-Henry Joyaut Art Director:Salom Jestin
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She Runs
Brand: Nike Agency: JOY. / Redfern Industry: Apparel, Clothing & Footwear Media: Promotion & Event Creative Director:Chad MacKenzie,Christy Peacock Copywriter:David Roberts Art Director:Tim Chenery Photography:Simon Harsent Director:Kiku Ohe
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Sprite Dunk Intensity Meter

Brand: Sprite Agency: BBH,New York Industry: Non-alcoholic drinks Media: Promotion & Event Market: United States Creative Director:John Patroulis,Ari Weiss Copywriter:Hugo Bierschenk,Dean Woodhouse Art Director:Hugo Bierschenk,Dean Woodhouse
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Tundra Endeavour Pull

Brand: Toyota Agency: Saatchi & Saatchi,Torrance Industry: Automotive & Services Media: Promotion & Event Market: United States Executive Creative Director:Erich Funke,Margaret Keene Creative Director:Chris Adams Copywriter:Graham McCann,Adam Wolinsky Art Director:Avery Oldfield,Verner Soler Director:Paul Bozymowski
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The Fountain of Electrolytenment

Brand: Nestl Agency: McCann Erickson,New York Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: United States Chief Creative Officer:Linus Karlsson Executive Creative Director:Andreas Dahlqvist,Craig Markus Creative Director:Daniel Kim,David Waraksa,Don Marshall Wilhelmi Copywriter:Don Marshall Wilhelmi Art Director:Design For Film,Danny Roberts,David Waraksa
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Tree Concert
Brand: BUND (Friends of the Earth Germany) Agency: BBDO,Berlin Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany Chief Creative Officer:Wolfgang Schneider Creative Director:Jan Harbeck Copywriter:Lukas Liske Art Director:Daniel Schweinzer
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Stand Ins
Brand: National Australia Bank Agency: BBDO,Melbourne Industry: Financial & Legal services Media: Promotion & Event Market: Australia Creative Director:Ant Keogh,Rohan Lancaster,Tom Martin,James McGrath,Darren Pitt,Julian Schreiber Copywriter:Ben Keenan Art Director:Russel Fox Director:The Glue Society
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Call Girl
Brand: Prime Television Agency: DraftFCB,Auckland Industry: Media & Publishing Media: Radio Market: New Zealand Executive Creative Director:Tony Clewett,Regan Grafton
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DONATION GLASSES
Brand: Pedigree Agency: BBDO,Auckland Industry: House, Garden & Pets Media: Promotion & Event Market: New Zealand Creative Director:Levi Slavin Copywriter:Levi Slavin Art Director:Ross Mcgarva,Jae Morrison Director:Nic Finlayson
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CP3 Cut Through LA

Brand: Jordan Agency: Wieden+Kennedy,New York Industry: Apparel, Clothing & Footwear Media: Promotion & Event Market: United States
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Lost Choir
Brand: International Children's Fund Agency: Grey,Dusseldorf Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany Creative Director:Neil Elliot,Mark Hendy Copywriter:Dominik Janning Art Director:Michael Kucharski Director:Tim Neiser
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Karaoke Breathalizer
Brand: BAR AURORA & BOTECO FERRAZ Agency: Ogilvy,Sao Paulo Industry: Catering industry Media: Promotion & Event Market: Brazil Creative Director:Rubens Filho,Claudio Lima,Anselmo Ramos,Fred Saldanha Copywriter:Beto Cocito Art Director:Diego Machado Director:Georgio Guerra Peixe
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Tweetbullets
Brand: Memory and Tolerance Museum Agency: Ogilvy,Mexico City Industry: Public interest & Non-profit Media: Cyber Market: Mexico Creative Director:Ivn Gonzlez,Carlos Holcombe,Jos Montalvo,Miguel Angel Ruiz,Manuel Vega Copywriter:Ana Paola Noriega,Manuel Vega Art Director:Orlando Garca,Magali Grossi,Ana Mndez,Marco Quevedo
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Who Cares?
Brand: Swedish Armed Forces Agency: DDB,Stockholm Industry: Professional & Public services Media: Promotion & Event Market: Sweden Creative Director:Magnus Jakobsson,Fredrik Simonsson Copywriter:Martin Lundgren,Jeff Salomonsson Art Director:Lisa Granberg,Daniel Mencak
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Mind Reader
Brand: Febelfin Agency: Duval Guillaume,Antwerp Industry: Financial & Legal services Media: Promotion & Event Market: France Creative Director:Katrien Hantson Copywriter:Ralf De Houwer Art Director:Jonas Caluwe Director:Tom Willems
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How to Share Smart - Insight

Brand: Samsung Agency: Cheil,Seoul Industry: Electronics & Audio-Visual Media: Promotion & Event Market: South Africa Creative Director:Hyewon Oh Copywriter:Myungpyo Eun,Hyunjung Park Art Director:Taejin Im,Hwaseok Jang,Hayean Kim Director:John S. Park
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Smoking Kid
Brand: Thai Health Promotion Foundation Agency: Ogilvy,Bangkok Industry: Public interest & Non-profit Media: Promotion & Event Market: Thailand Creative Director:Taewit Jariyanukulpan,Prasert Vijitpawan Copywriter:Taewit Jariyanukulpan,Denchai Kheereerak,Kris Garford Spindler Art Director:Wisit Lumsiricharoenchoke,Nopadol Srikieatikajohn,Asawin Tejasakulsin Director:Kittithat Tangsirikit
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INNOVATION IN ADVERTISING
GOLD PENCIL
HELP I WANT TO SAVE A LIFE

Brand: Help Remedies Agency: Droga5,New York Industry: Public interest & Non-profit Media: Direct Market Market: United States Creative Director:Nathan Frank Copywriter:Paul Caiozzo,Graham Douglas,Nathan Frank,Alberto Portas Martagon Art Director:Alfredo Adan Roses Director:Jason Jones
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SILVER PENCIL
Muscle Music
Brand: Old Spice Agency: Wieden+Kennedy Industry: Beauty & Health Media: Cyber Market: United States Chief Creative Officer:Dan Wieden Executive Creative Director:Susan Hoffman,Joe Staples Creative Director:Craig Allen,Jason Bagley Copywriter:Andy Laugenour Art Director:Max Stinson Director:Tom Kuntz
Potable Water Generator

Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB,Lima Industry: Education Media: Promotion & Event Market: Peru Executive Creative Director:Humberto Polar Creative Director:Alejandro Aponte,Juan Donalisio Copywriter:Alejandro Aponte Art Director:Juan Donalisio
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MERIT
Beggar Broadcast
Brand: One School At A Time Agency: Joe Public Industry: Public interest & Non-profit Media: Promotion & Event Creative Director:Xolisa Dyeshana,Pepe Marais Copywriter:Freda Raubenheimer,Jeanine Vermaak
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The New Possible

Brand: AT&T Agency: BBDO,New York Industry: Professional & Public services Media: TV & Cinema Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Greg Hahn Creative Director:Dirk Greene Copywriter:Mark Anderson Art Director:Danny Adrain Director:Ellen Kuras
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Mobile Medic
Brand: Australian Defence Force Agency: Y&R,Melbourne Industry: Professional & Public services Media: Cyber Market: Australia Executive Creative Director:Ben Coulson Creative Director:Mark Addy,Chris Northam Copywriter:Matt Lawson Art Director:Jake Barrow Photography:Hugh Peachey
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The Ice Record Project

Brand: Shout Out Louds Agency: TBWA,Stockholm Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Sweden Creative Director:Kalle Widgren Art Director:Martin Baude,Alexander Fredlund,Andre Persson
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Berora
Brand: IKEA Agency: SMFB,Oslo Industry: House, Garden & Pets Media: Promotion & Event Market: Norway Art Director:Hans Magne Ekre,Alexander Gjersoe
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Project Re: Brief

Brand: Google Agency: Grow Interactive,Norfolk Industry: Internet sites & Services Media: Cyber Market: United States Executive Creative Director:Howie Cohen,Harvey Gabor,Amil Gargano,Paula Green,Bob Pasqualina
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Nike+ FuelBand
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THE BLUEMOTION LABEL

Brand: Volkswagen Agency: Ogilvy,Cape Town Industry: Automotive & Services Media: Promotion & Event Market: South Africa Executive Creative Director:Chris Gotz Copywriter:Sanjiv Mistry Art Director:Prabashan Gopalakrishnan Pather
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RECIPE RECEIPT
Brand: Hellmann's Agency: Ogilvy,Sao Paulo Industry: Food Media: Promotion & Event Market: Brazil Chief Creative Officer:Anselmo Ramos Executive Creative Director:Claudio Lima,Fred Saldanha Creative Director:Rubens Filho,Eduardo Marques Copywriter:Claudio Lima,Ricardo Lins,Eduardo Marques Art Director:Raphael Lucone,Guilherme Nobrega,Rafael Rizuto Director:Georgia Guerra Peixe,Giuliano Saade
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OMOTE 3D
Brand: OMOTE 3D SHASHIN KAN Agency: Party,Tokyo Industry: Professional & Public services Media: Miscellaneous Market: Japan Creative Director:PARTY,Naoki Ito Art Director:Naoki Ito Director:Daisuke Nakamura,Seiichi Saito,Qanta Shimizu
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INTEGRATED BRANDING
GOLD PENCIL
Dumb Ways to Die

Brand: Metro Trains Agency: McCann Erickson,Melbourne Industry: Transport & Tourism Media: Cyber Market: Australia Executive Creative Director:John Mescall Creative Director:John Mescall Copywriter:John Mescall Art Director:Pat Baron
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THE WHOLE PICTURE

Brand: The Guardian Agency: BBH,London Industry: Media & Publishing Media: Promotion & Event Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director:Nick Gill Creative Director:David Kolbusz Copywriter:Peter Reid Art Director:Carl Broadhurst
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Driving Dogs
Brand: SPCA Agency: DraftFCB,Auckland Industry: Public interest & Non-profit Media: Promotion & Event Market: New Zealand Executive Creative Director:Tony Clewett,Regan Grafton,James Mok
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My blood is red and black

Brand: Hemoba Foundation Agency: Leo Burnett,Sao Paulo Industry: Public interest & Non-profit Media: Promotion & Event Market: Brazil Chief Creative Officer:Marcelo Reis Creative Director:Guilherme Jahara,Rodrigo Jatene,Marcelo Reis Copywriter:Joo Caetano Brasil,Erick Mendona Art Director:Rodolfo Fernandes,Guilherme Jahara,Alexandre Pagano Photography:Vetor Zero,Brasileira Filmes,Gabriel Teixeira Director:Bia Flecha,Fernando Sanches
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Nike+ FuelBand
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SILVER PENCIL
A Long Day of Childhood

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Hashtag Killer Case

Brand: WaterIsLife.com Agency: DDB,New York Industry: Public interest & Non-profit Media: Cyber Market: United States Chief Creative Officer:Matt Eastwood Executive Creative Director:Menno Kluin Copywriter:Frank Cartagena Art Director:Sam Shepherd Director:Alec Helm
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BRONZE PENCIL
Greatness
Greatness
Day One
Brand: Prudential Agency: Droga5,New York Industry: Financial & Legal services Media: TV & Cinema Market: United States Creative Director:Kevin Brady,David Droga,Ted Royer,Nik Studzinski Copywriter:Ray Del Savio,Ant White Art Director:Jerry Hoak,Karen Land Short Photography:Paul McGeiver Director:Everynone
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Operation Bethlehem
Brand: Colombian Ministry of Defence Agency: Lowe,Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia Creative Director:Jaime Duque,Gustavo Marioni,Jose Miguel Sokoloff Copywriter:Daniel Baloco,Silvia Forero,Mario Lagos,Sergio Leon,Pablo Zuloaga Art Director:Daniel Delgado,Juan Romero,Duvan Villegas
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Greatness
Greatness
Greatness
Greatness
Greatness
MERIT
Pardon Me
Brand: Grey Poupon Agency: CP+B,Boulder Industry: Food Media: Promotion & Event Market: United States Creative Director:Robin Fitzgerald,Jason Gaboriau,Cameron Harris,Mike Kohlbecker,Tom Markham,Rob Reilly,Alexandra Sann Copywriter:Rachel Carlson,Chelsea O'Brien,Jamie Toal Art Director:Tushar Date,Mary Dauterman,Patricia Ortiz Director:Hungry Man,Bryan Buckley
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Susan Glenn
Brand: Axe/Lynx Agency: BBH,New York Industry: Beauty & Health Media: Promotion & Event Market: United States Creative Director:John Patroulis,Ari Weiss Copywriter:Peter Rosch Art Director:Nate Able Director:Rattling Stick,Ringan Ledwidge
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No One Deserves To Die

Brand: Lung Cancer Alliance Agency: Laughlin Constable,Milwaukee Industry: Public interest & Non-profit Media: Promotion & Event Market: United States Creative Director:Michael Jeary,Denise Kohnke,Rich Kohnke,Brett Lakanen,Pat Laughlin,Megan Madsen Copywriter:Denise Kohnke,Pat Laughlin Art Director:Rich Kohnke,Brett Lakanen Photography:David Lindsey Wade,Lyndon Wade
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BHF - Mini Vinnie

Brand: British Heart Foundation (BHF) Agency: Grey,London Industry: Public interest & Non-profit Media: Promotion & Event Market: United Kingdom Executive Creative Director:Nils Leonard,Seb Royce Creative Director:Vicki Maguire,Jonathan Marlow Copywriter:Kat Clapham Art Director:Vicki Maguire,Jonathan Marlow Director:Mark Jenkinson,Wayne McClammy
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Stand Ins
Brand: National Australia Bank Agency: BBDO,Melbourne Industry: Financial & Legal services Media: Promotion & Event Market: Australia Creative Director:Ant Keogh,Rohan Lancaster,Tom Martin,James McGrath,Darren Pitt,Julian Schreiber Copywriter:Ben Keenan Art Director:Russel Fox Director:The Glue Society
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I Will If You Will

Brand: Earth Hour Agency: Leo Burnett,Chicago Industry: Public interest & Non-profit Media: Promotion & Event Market: United States Creative Director:Jay Benjamin,Nuno Ferreira,Guybrush Taylor,Ryan Wagman Copywriter:Jake Bogoch Art Director:Jeremy Adams,Brian Strobach Photography:David Weinstein Director:Xander
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ParaNorman
Brand: Laika Agency: Wieden+Kennedy,Portland Industry: Professional & Public services Media: Promotion & Event Market: United States Executive Creative Director:Mark Fitzloff,Susan Hoffman Creative Director:Hal Curtis,Jeff Gillette Copywriter:Nathan Goldberg Art Director:Mike Giepert,Ciao Lazzuri,David Neevel
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Project Imagination
Brand: Canon Agency: Grey,New York Industry: Electronics & Audio-Visual Media: Promotion & Event Market: United States Chief Creative Officer:Tor Myhren Executive Creative Director:Ari Halper,Steve Krauss Creative Director:David Cuccinello,Stu Mair
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THE WINTER ADJUSTED BEAR

Brand: Volkswagen Agency: DDB,Stockholm Industry: Automotive & Services Media: Promotion & Event Market: Sweden Language: English Creative Director:Magnus Jakobsson,Fredrik Simonsson Copywriter:Stefan Gustafsson,Martin Lindestaf,Martin Lundgren Art Director:Simon Higby,Gustav Holm Photography:Agent Molly,Erik Hagman Director:Agent Molly,Erik Hagman
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American Red Cross Stories Project Integrated Campaign

Brand: Red Cross Agency: BBDO,New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States Creative Director:Linda Honan,David Lubars Copywriter:Kim Devall,Iain Nevill Art Director:Julia Blackburn Photography:Billy Siegrist
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Obama for America For All Campaign

Brand: Obama For America Agency: SS+K,New York Industry: Corporate self-promo Media: Promotion & Event Market: United States Creative Director:Bobby Hershfield Copywriter:Alonso Davila,Nathan Phillips Art Director:Ty Baker,Sherman Winfield Director:David Gordon Green,Nathan Phillips
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I HAVE ALREADY DIED.

Brand: Als Foundation Netherlands Agency: Publicis,Amsterdam Industry: Public interest & Non-profit Media: Promotion & Event Market: Netherlands Executive Creative Director:Marcel Hartog,Jeroen van Zwam Copywriter:Marcel Hartog Art Director:Jeroen van Zwam Photography:Lukas Gbel Director:Olaf Van Gerwen
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Frank's Kayak
Brand: Kayak.com Agency: Barton F. Graf 9000,New York Industry: Transport & Tourism Media: Promotion & Event Market: United States Creative Director:Gerry Graf,Eric Kallman Copywriter:Danny Gonzalez,Brian Moore
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No Bollocks
Brand: Newcastle Brown Ale Agency: Droga5,New York Industry: Alcoholic drinks Media: Promotion & Event Market: United States Art Director:Scott Bell,Dan Treichel
Watch the video
Romanians are smart

Brand: Rom Agency: McCann Erickson,Bucharest Industry: Confectionery & Snacks Media: Promotion & Event Market: Romania Creative Director:Adrian Botan,Catalin Dobre,Dinu Panescu Copywriter:Sebastian Olar Art Director:Arpad Rezi
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Every Beat Matters Integrated Campaign

Brand: Save the Children Agency: BBDO,New York Industry: Public interest & Non-profit Media: Promotion & Event Market: United States Chief Creative Officer:David Lubars Executive Creative Director:Toygar Bazarkaya Creative Director:Paul Vinod Copywriter:David Martin Art Director:Quoc Doan,James Kuczynski Director:The Fines
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SORRY ABOUT THE TWIGS, FOLKS

Brand: Monteith's Agency: BBDO,Auckland Industry: Alcoholic drinks Media: Promotion & Event Market: New Zealand Copywriter:Simon Vicars Art Director:James Tucker Photography:Steven Boniface,Simon Harper
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IMMORTAL FANS
Brand: Sport Club do Recife Agency: Ogilvy,Sao Paulo Industry: Culture, Recreation & Sport Media: Promotion & Event Market: Brazil Chief Creative Officer:Anselmo Ramos Executive Creative Director:Paco Conde,Roberto Fernandez Copywriter:Paco Conde Art Director:Joo Coutinho
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TRADE
SILVER PENCIL
Mad Men
Brand: Newsweek Agency: Hill Holliday,Boston Industry: Media & Publishing Media: Print Market: United States Creative Director:Lance Jensen Copywriter:Tim Cawley,Lance Jensen Art Director:Kevin Daley Photography:Art Streiber
MERIT
Injection
Brand: PlayStation Agency: TBWA,Madrid Industry: Toys & Games Media: Print Published: Aug., 2011 Market: Spain Chief Creative Officer:Guillermo Gines,Juan Snchez Creative Director:Guillermo Gines,Vicente Rodrguez,Juan Snchez Copywriter:Vicente Rodrguez Art Director:Fran Lpez Photography:Jess Alonso
GE Works
Brand: GE - General Electric Agency: BBDO,Sydney Industry: Industrial & Agricultural Media: Print Market: Australia Creative Director:Rebecca Carrasco,Paul Nagy Copywriter:Josh Braithwaite Art Director:Sebastian Vizor

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Vol.

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The Most Popular Song

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New York Writes Itself

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World's Most Valuable Social Network

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The Dove Ad Makeover

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Jay-Z Sync Show

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OREO Daily Twist

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M.J BALE-GRAZED ON GREATNESS

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The 2013 IKEA Catalog Application

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Dikembe Matumbo Saves the World

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The Beauty Inside

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The World's Most Downloaded Man

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