Professional Documents
Culture Documents
:
(social media)
:
........................................................................................................................................... 3
.................................................................................................... 3
............................................................................................................................ 3
.......................................................................................................... 4
1. .................................................................................. 5
1.1. ..................... 7
2. Facebook ............................................................................................................................ 10
2.1 Facebook ................................................................. 10
3. Twitter ................................................................................................................................ 27
3.1 Twitter..................................................................... 28
4. Linkedin .................................................................................................................................. 38
4.1 Linkedin ................................................................... 38
5. Wikipedia................................................................................................................................. 48
5.1 Wikipedia ................................................................ 49
6. ........................ 56
7. ......................................................... 58
8. ........................................................ 61
........................................................................................................................................ 63
.............................................................................................................................. 64
() (social media).
,
. ,
,
, ,
.
, :
, ,
, ,
,
( ) -
, .
on-line
.
( ).
, .. ,
, , , ..
, , , , ...
.
,
. ,
.
,
,
(
) ,
.
1.
. -
, ,
.
, (,
, , video ..).
,
,
, .
:
1.
2.
(SlideShare, Scribd)
3.
(Digg)
Reviews (flixter, goodreads, Yelp)
(Blippy)
1
2-3 :
Facebook (https://www.facebook.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Linkedin (https://www.linkedin.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Skype (http://www.skype.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
SlideShare (http://www.slideshare.net/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Wikipedia (http://en.wikipedia.org/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Flickr (http://www.flickr.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Skype (http://www.skype.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Google + (https://plus.google.com/):
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
1.1.
,
.
, .
Facebook , 90%
Facebook (privacy policy),
60% .
(http://www.eeke.gr):
7
,
.
.
,
.
,
.
,
.
,
.
. ,
.
,
.
,
.
2
Facebook
(https://www.facebook.com/legal/terms)
(https://www.facebook.com/about/privacy/yourinfo)
.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
YouTube
(https://www.youtube.com/t/terms)
.
2. Facebook
Facebook . Mark
Zuckerberg. , Facebook
Harvard. ,
( site
The Social Network - http://www.thesocialnetwork-movie.com/).
Facebook
.
,
, , , ..
2.1 Facebook
Facebook e-mail.
:
e-mail, 4: (email) : (),
.
https://www.facebook.com/.
10
(, , e-mail,
, ). .
e-mail
e-mail .
:
-
Facebook.
.
,
. 6
, .
e-mail .
, .
,
.
11
;
:
. ;
Facebook. e-mail
.
:
1.
.
2. .
3. . .
e-mail
. ,
, Facebook
.
: Facebook, .
.
, .
, , .
. , , ,
.
. ,
.
Facebook .
Facebook , ,
12
, , ,
.
Facebook ,
.
, X . :
Facebook
.
3
https://www.facebook.com/
. 2-3 -
.
e-mail
e-mail.
e-mail , Facebook
e-mail .
e-mail ,
. .
e-mail.
, .
, .
13
;
( )
,
Facebook.
, , , ,
.
Facebook;
:
1.
...
2. .
3. Enter Return .
14
;
,
( ).
.
, , :
Facebook .
,
.
;
:
1. ,
.
15
2.
3.
( ).
4. , ,
. , ,
.
5. .
,
.
Facebook,
. ,
.
Facebook;
Facebook.
Facebook,
:
()
Facebook Facebook,
.
16
:
1.
/ .
2. .
3. .
,
Control ( ) Command ( Mac).
4. :
o
(:
,
).
, ,
.
5. , ( )
. , .
album , ,
,
.
:
1.
2. .
3. e-mail
o
.
17
4. .
5. .
4
. -
.
, ,
.
.
. .
:
:
Facebook.
18
:
.
.
:
.
,
.
, .
: ,
.
.
: .
,
.
.
: ,
.
, ,
.
, .
: ,
, . Facebook,
,
.
. ,
,
. ,
, Facebook .
19
Facebook
. .
Facebook (
) Facebook
, ,
Facebook.
,
Facebook
.
Facebook
.
1) Facebook
2)
20
3) ,
Facebook
4)
.
.
.
.
.
21
5
3-4 - 2-3
.
.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
- .
;
1. ,
.
22
2.
, . ,
.
3. , . ,
, , e-mail
, .
6
.
23
:
Facebook :
: ,
.
:
.
: .
online :
.
(.. ,
)
Facebook.
: /
(Report/Block this Person) ,
.
:
(Report This Photo)
.
24
:
(Report Message)
. :
.
(group) (event):
/ (Report
Group) (Report Event)
.
25
(Facebook Page):
(Report Page)
.
26
3. Twitter
Twitter online microblogging
2006 Jack Dorsey. Twitter
, Internet
.
( , 140 ). Twitter
web 2.0 ( social 2.0) blogs, Myspace,
Facebook
, Internet.
Twitter 140
, , ,
,
. Twittering.
,
. instant messenger
SMS ,
. :
.
Twitter
Public Timeline ( ),
Twitter.
Twitter , ,
. 2007
Twitter .
, ,
.
Twitter.
27
2009 .
Twitters
. CNN BBC
Twitter, Tweets ,
.
, Twitter ,
. ,
,
.
, Twitter feed posts
Twitter feed. Twitter
posts ,
.
.
Twitter .
Twitter
.
,
Twitter.
3.1 Twitter
Twitter .
blog,
user name,
, Twitter.
28
Twitter
.
: http://twitter.com/username.
.
, ,
:
,
.
.
29
:
. , , .
Twitter .
,
.
.
. , Twitter
,
.
, :
30
,
, banner
Twitter.
Twitter.
( Gmail, Yahoo Hotmail)
.
Twitter
.
Twitter, .
, Twitter
.
.
.
, .
31
Twitter , .
.
Twitter ,
hashtag/ (#) (@):
1. #
2. @
hashtag
Twitter, .
Tweet, hashtag (#) tweet
. (@) twitter
(, , , ). To @
Twitter. hashtag Twitter.
# @,
. hashtag,
hashtag Twitter. A
@,
, .
tweets
Tweet
# @.
, .
tweet
# @.
32
Twitter
().
.
,
,
.
,
.
: ,
.
,
.
Twitter. ,
.
.
e-mail, .
(140) .
33
tweet , Twitter
.
, . ,
.
tweets @, tweets
.
tweet ,
tweet . tweet @username
.
(Mentions)
,
tweet
e-mail tweet. tweet
, retweet.
. ,
, .
34
tweet @-
.
tweet @
twitter, (.) @username.
Retweets
tweet
followers retweet, . e-mail
tweet retweet .
. , followers
.
35
whois: , whois username
pop-up .
follow: M (follow) follow username
enter.
leave: leave username
enter.
fav: tweet ,
fav username enter.
get: tweet . get username
enter.
nudge: facebook. nudge username
enter, .
Twitter
Twitter
:
smartphone tablet,
Twitter https://twitter.com/download.
smartphone,
mobile.twitter.com.
36
Twitter SMS.
Tweet ( ) SMS
Twitter
( twitter.com
, ).
Twitter Facebook;
Twitter Facebook:
1. Twitter
Facebook.
2. .
3. Facebook
.
4. ,
Tweet Facebook.
.
5. Facebook
Facebook.
6. .
7. Tweet Facebook,
. '
: .
8. Twitter Facebook
, .
9. ,
Facebook.
7
Twitter
profile . tweets
.
Facebook .
37
4. Linkedin
Linkedin .
,
, (leads),
, .
.
,
.
. , ,
.
Linkedin.
4.1 Linkedin
Linkedin ,
.
, Linkedin
.
Profile
38
,
Linkedin.
, , ,
. , .
Linkedin 0-100%
. 100% ,
.
100% :
5 skills,
50 connections,
(A summary).
Connection
, 50 connections ,
Linkedin. ,
Linkedin .
,
. , connect
.
.
39
Groups
Linkedin Groups
, ,
. Groups
, .
. Linkedin Groups Companies. CocaCola Group Coca-Cola Current & Former Employees,
The Coca-Cola Company Company page.
40
Groups 1.3
. 1/3 , group
.
Group ,
group manager moderator
.
Companies
.
,
Facebook Fan pages.
,
.
Linkedin.
,
, Connections. spam
Linkedin
.
41
Linkedin,
:
e-mail
.
.
, ,
.
50%.
Connections.
Jobs
Linkedin.
Linkedin,
Linkedin
.
42
Jobs, .
,
, , .
.
, .
, ,
Careers .
, ,
find a talent Linkedin, premium
.
Updates
, Linkedin
. ,
..
.
43
. Linkedin.com
site. status update, ,
activity feed. ,
Linkedin Groups, updates.
site The New York Times,
Linkedin.
, Linkedin Twitter.
,
tweets Linkedin status updates.
Linkedin, , ,
retweet like. updates, tweet
activity feed .
updates
. update
, hide
. ' ,
.
Applications
Linkedin
. blog, , Wordpress,
blog ,
Linkedin. SlideShare .
, . ,
Linkedin.
Linkedin
http://www.startupgreece.gov.gr 14
Linkedin . 14 tips Linkedin
.
44
1. brand name
, o (brand
building) (brand visibility) .
2.
media , .. followers.
Linkedin
45% decision makers.
3.
followers
.
updates followers.
4.
groups
companies Linkedin. groups
.
5. , , ,
follow .
.
6.
, ,
, , events, .
7.
Linkedin, .
, backround.
.
8.
45
Linkedin Answers ,
, , ,
. , .
9.
group ,
expert
. , Linkedin Answers.
10.
Linkedin twitter account, blog
social media, update , , slideshows,
Linkedin.
11. online
group online collaboration
.
12.
,
LinkeIn . click
mailing list newsletter .
13.
Linkedin venture capitals
startups.
14. - SEO
Google ,
, Linkedin top 5
.
Facebook.
46
witter Linkedin
. witter
.
,
.
Linkedin Twitter ,
Twitter Wall Linkedin.
,
. ,
.
8
Linkedin
profile .
Twitter . ,
, .
47
5. Wikipedia
o wiki
wiki
.
,
, rich-text editor.
,
-, , .
wikis -...
... (
),
. ' ,
wikis , .
wikis.
wikis online,
. (
LMS), .
.
wikis wiki...
... .
wikis :
wikis
wiki, web
browser.
wikis ,
.
48
wikis
. ,
,
.
wikis .
, ,
.
:
:
Wikipedia
.
: ,
, , , , ,
, .
:
. Diplopedia, wiki
.
(brainstorming), ,
, .
: ,
, , .
.
5.1 Wikipedia
wikis
.
, .
wikis ,
49
.
Wikipedia (http://el.wikipedia.org)
.
,
, , wiki.
,
, .
,
.
, , ,
. ,
,
.
/ .
.
50
,
.
,
. ,
,
, ,
IP .
(sysops).
.
,
.
.
.
.
( )
. (
) , .
51
, ,
.
,
. ,
.
,
(
).
, .
,
...
. ,
. ,
.
, , ..
() ,
.
,
, .
.
52
.
.
,
.
( )
.
, -
.
.
,
, ,
.
,
,
, .
,
. , .
,
, .
,
.
(NPOV - Neutral Point Of View) ,
, .
,
.
,
53
.
.
POV (Point Of View).
.
, .
.
,
. ,
.
,
.
(. ).
,
.
.
Creative Commons Attribution/Share-Alike License 3.0. , ,
.
,
.
54
9
-
. ,
, /.
55
6.
,
, ,
, .
, .
, , ,
, .
,
, ,
,
.
,
.
,
.
,
, . ,
. ,
, ,
.
, ,
,
. ,
. ,
, -
.
56
, ,
,
. ,
. ,
,
.
10
3-4 -
. .
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
/
.
57
7.
, .
, :
,
. , , ,
. , ,
,
, , ,
. ( 1388b311390b13:
: ) :
, , , .
: , ,
. .
. . ( 1388b311390b13:
: )
(, 2002)
, ,
. .
, , ,
.
.
, ,
,
.
,
.
,
58
. ,
.
,
,
.
, ,
, , ..
.
. ,
, .
.
, , .
,
.
, ,
, ,
.
,
(
- ).
, ,
.
.
,
. ,
,
.
11
2-3 -
(Facebook, Twitter, Linkedin, Wikipedia)
(http://www.saferinternet.gr/)
59
(http://www.astynomia.gr/index.php?option=ozo_content&perform=view&id=135&Itemid=12
8&lang).
.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
, /
.
.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
___________________________________________________________________________
60
8.
. Facebook 1
, Twitter 500 , 3
Foursquare!
,
. , ,
.
:
77%
35%
.
5 sites
. 2/3
, 25%
.
16-34 .
.
,
;
1. . ,
,
.
2. Google
, o
61
. ,
. ,
.
3.
, .
sites.
. , posts
, .
,
,
.
,
, , ,
.
62
. ,
,
, ,
.
.
, ,
.
, ,
,
.
3.4:
.
63
Adamic, L. A. and Adar, E. (2003). Friends and neighbors on the web. Social Network 25, 3,
211230.
Elad, J. (2011). Linkedin For Dummies, Wiley Publishing Inc, ISBN-13: 978-0470948545.
Kerpen, D. (2012). Likeable Social Media, McGraw-Hill Education Europe, ISBN13:
9780071813723.
Kietzmann, H. J. and Kristopher, H. (2011). "Social media? Get serious! Understanding the
functional building blocks of social media". Business Horizons 54: 241251.
Lardi, K. and Fuchs, R. (2013). Social Media Strategy - A step-by-step guide to building your
social business (1st ed.). Zurich: vdf. ISBN 978-3-7281-3557-5.
Tapscott, D. and Williams, Anthony D. (2006). Wikinomics. New York: Portfolio. ISBN 1-59184138-0. OCLC 318389282.
64