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  • RES351 Week 4 Assignment

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    zidan_731874197
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    The document provides examples of different types of research designs and identifies which design is most appropriate for each example. Exploratory research is aimed at discovery and idea generation and would be best for understanding problems or testing new concepts like in-flight internet services. Descriptive research captures characteristics through samples and inference to describe phenomena like consumer demographics or differences in magazine purchase responses. Causal research tests hypotheses, as when a manufacturer investigates whether a new pill can replace meals or an executive investigates potential company issues undercover.

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    RES351 Week 4 Assignment

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    The document provides examples of different types of research designs and identifies which design is most appropriate for each example. Exploratory research is aimed at discovery and idea generation and would be best for understanding problems or testing new concepts like in-flight internet services. Descriptive research captures characteristics through samples and inference to describe phenomena like consumer demographics or differences in magazine purchase responses. Causal research tests hypotheses, as when a manufacturer investigates whether a new pill can replace meals or an executive investigates potential company issues undercover.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    106 views1 page

    RES351 Week 4 Assignment

    Uploaded by

    zidan_731874197
    The document provides examples of different types of research designs and identifies which design is most appropriate for each example. Exploratory research is aimed at discovery and idea generation and would be best for understanding problems or testing new concepts like in-flight internet services. Descriptive research captures characteristics through samples and inference to describe phenomena like consumer demographics or differences in magazine purchase responses. Causal research tests hypotheses, as when a manufacturer investigates whether a new pill can replace meals or an executive investigates potential company issues undercover.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Understanding Business Research Terms and Concepts: Part 2 RES/351 Version 1

    University of Phoenix Material


    Understanding Business Research Terms and Concepts: Part 2
    Which type of research design exploratory, descripti e, or causalis appropriate for the follo!ing examples" #xplain !hy$ The goal of this research is to disco er the real nature of the pro%lem and to suggest ne! possi%le solutions or ne! ideas$ & food manufacturer !ants to 'no! the demographics of people !ho purchase organic foods$ & firm is considering hiring &merican cele%rity Paris (ilton to endorse its products$ British &ir!ays !ould li'e to test in)flight *nternet ser ices on one of its regular flights from +e! ,or' to To'yo$ The company charges -./ one !ee' and -10 the next !ee'$ This type of study attempts to disco er ans!ers to the follo!ing 1uestions: !ho, !hat, !hen, !here, or ho! much$ & manufacturer in estigates !hether consumers !ill %uy a ne! pill that replaces eating a meal$ Cosmopolitan maga2ine sends out a co er in selected mar'ets featuring a female model to half of its readers and a co er !ith a female and male model to the other half of its readers to test differences in purchase response %et!een the t!o groups$ & hair)care manufacturer inter ie!s !holesalers, retailers, and customers to determine the potential for a ne! shampoo pac'age$ This type of research attempts to capture a population3s characteristics %y ma'ing inference from a sample3s characteristics and testing hypotheses$ 4n the CB5 tele ision sho! Undercover Boss, top executi es disguised as middle le el or lo!er le el employees in estigate company departments to disco er potential issues or pro%lems$

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