THE GREAT HEALTH RACE MEDIA KIT

Moving together toward a healthy future.

THE GREAT HEALTH RACE MEDIA KIT

STATS & FACTS

INTRODUCTION
While much of the world has made signicant progress in reducing the overall health burden caused by infectious disease, non-communicable threats are on the rise. The United States is no exception to this global trend. Louisiana specically, may be suffering the most from this epidemic. Heres why

FACT: 25% of Adults in

the United States are obese

Louisiana Obesity Rate

39%
1

2010 MEN

2010 WOMEN
A 7.9 percent increase since 2001

42%

A 9.9 percent increase since 2001

New Orleans Obesity Rate

MEN & WOMEN
A 2012 Statistic

30%

FACT: Cardiovascular

disease tops the list in early death & disability,

FACT:

Louisiana Youth Overweight & Obesity Rate

OVERWEIGHT
Ages 2 to 19

Orleans parish ranks 60th out of 64 American metropolitan areas in health outcomes

14%
4

27% OBESE
4

Ages 2 to 19

1. Institute for Health Metrics and Evaluation 2. New Orleans Health Department 3. Trust for Americas Health and the Robert Wood Johnson Foundation 4. Pennington Biomedical Research Center, Louisiana State University System 5. Tulane School of Medicine

New Orleans Youth Overweight & Obesity Rate

18%
5

OVERWEIGHT
Ages 4 to 19

25% OBESE
5

Ages 4 to 19

Unhealthy lifestyle choices such as poor eating habits and lack of physical activity are leading to growing rates of obesity. In the state of Louisiana, the issue is growing. This is where the race begins!

THE GREAT HEALTH RACE MEDIA KIT

THE GREAT HEALTH RACE

GET READY.
The Great Health Race aims to educate and empower the middle and high school students of New Orleans to pursue health-conscious lifestyles. Participants will learn new and fun ways to improve their diets and increase physical activity. In turn, racers will become leaders and advocates for health and vitality in their communities, perpetuating change across all generations, present and future.

GET SET.
The Great Health Race is a digital toolkit for wellness. Through the interactive web platform and activity-measuring wristbands, students can play games, track progress, interact with each other and compete to win prizes. The second component of the Great Health Race is the yearly building of memorial Victory Gardens. By gaining hands-on experience in the gardens, participants will become knowledgeable about how food is grown and the importance of proper nutritional practices.

GO!

How can you join the race?

SIGN the Great Health Race Wellness Resolution. DONATE to the cause to bring the Great Health Race to more schools in New Orleans. CONNECT. Join the community of advocates for a happier, healthier future.

MORE ABOUT US
The New Orleans Council for Community and Justice (NOCCJ), founded as The National Conference of Christians and Jews, is a human relations organization dedicated to ghting bias, bigotry and racism. NOCCJ has been serving the Greater New Orleans area since 1943 through its advocacy and educational services, including hosting an annual Awards Event for the past 56 years honoring community leaders and activists who promote the respect and value of diversity. In the past decade, NOCCJ has increased its programming to include cultural diversity workshops and disparity awareness education training. The NOCCJ provides programs and services to youth, schools, organizations, corporations and teachers in Orleans, Jefferson, Plaquemines, St. Bernard, St. Tammany Parishes, and Cut-Off Louisiana. With funding from BCM, we are expanding our programming with a new, exciting and coordinated approach called The Great Health Race Initiative (Health Race).

THE GREAT HEALTH RACE MEDIA KIT

RACE WITH US!

ONLINE
www.greathealthrace.com
Visit our website for an indepth look at The Great Health Race. There are videos, blogs, photos, and of course the digital afrmation.

ON SOCIAL MEDIA
@GreatHealthRace facebook.com/GreatHealthRace @GreatHealthRace

CONTACT US
New Orleans Council for Community and Justice
650 Poydras Street, Suite 2303 New Orleans, Louisiana 70130 Telephone: 504.522.3760 Fax: 504.527.5309 Email: info@noccj.org Directors Email: sbridges@noccj.org

Lets move together toward a healthy future.