Marie Curie People April 2014

People
Marie Curie
EVERYTHING IN THE GARDENS ROSY
New partnership encourages greenngered supporters
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Marie Curie Cancer Cares newspaper for staff and volunteers
APRIL 2014 REACHING OUT TO REMOTE PATIENTS
FIND OUT WHERE WERE HOLDING WALK TEN

Our summer programme of 10k walks has some fantastic new venues
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How Marie Curie is delivering care to people in remote parts of Scotland

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WE REALLY CANT DO IT WITHOUT YOU

Marie Curies most ambitious Strategic Plan ever has been approved and everyones support is needed.
Marie Curie Cancer Cares trustees have signed off the charitys most ambitious strategic plan ever. They approved all the main proposals for increasing the future care and support that the charity provides for people with all terminal illnesses. They also approved in principle the 46 million investment required to deliver the plan over the next ve years, from 2014 to 2019. To support delivery of the new strategy, trustees recognised the need for changes to the Marie Curie brand.Detailed proposals are now being researched and will be presented to the trustees in May. The plan has been developed following extensive consultation with terminally ill people and their families, Marie Curie staff, volunteers and external stakeholders. Chief Executive Dr Jane Collins said: This is our most ambitious Strategic Plan ever, which is why we are aiming to implement it over ve years, rather than the usual three. Its a response to the huge need thats out there: there are 400,000 people who need care or support every year, and we currently reach 39,000 of them. While we know that we cant possibly give them all nursing and hospice care, we should be reaching them all. During our consultation people told us time and time again that they really wanted advice and information. We will be responding to this need. The plan is also realistic it is based on what colleagues and trustees believe we can achieve, starting from where we are, with the resources that are likely to be available to us. I am very excited by it and Im delighted that work is already underway on Better Connected and several other key project streams. To make the plan a reality, were going to need all our staff and volunteers to get involved. Were already a great organisation, but we could do so much more. We really cant do it without you. The Strategic Plan document will be circulated to trustees at their May meeting, and will then go out to staff, volunteers and the outside world.
Pete Jones Productions
FORECAST FOR SPRING IS SUNNY WITH A CHANCE OF DAFFODILS

Weatherman Michael Fish was just one of a host of celebrities who did their bit for the Great Daffodil Appeal. For the full story, see page 3.
services, including home nursing and hospices (from around 39,000 patients every year to around 50,000) growth in the Marie Curie Helper Service in which volunteers support people in their homes from around 500 people supported to around 2,500 people the launch of an information and advice service changes to communications and IT through the Better Connected programme to transform how Marie Curie connects with everyone involved in the charity, from staff, volunteers and supporters to patients and families a signicant increase in the charitys palliative care research programme major growth in the charitys fundraising to support the expansion of services During the rst year of the strategy, the charity plans to pilot a range of programmes including the following: e xpansion of its bereavement service d evelopment of a Marie Curie academy d evelopment of the charitys service design offer for the future As part of the Strategic Plan, the charity is set to introduce a new vision and mission for the organisation, alongside a set of values to guide colleagues in everything they do. Marie Curie staff and volunteers have been involved in helping develop the charitys values through a survey and a series of workshops. The nal version will be published along with the Strategic Plan in May. For more on the Strategic Plan, see page 4.
Roadshows: be there
Members of Marie Curies Executive Board (the charitys Chief Executive and directors) will be visiting 15 locations across the four nations to talk about the new Strategic Plan with staff and volunteers. FOR MORE INFORMATION See page 4 for a full list of venues and a form for booking your place. To attend a roadshow, visit mariecurie.org.uk/strategicplanroadshow or speak to your line manager. Please let your line manager know so that there is sufficient cover at your place of work.
SUMMARY OF THE PLAN

Marie Curie already provides care to 39,000 terminally ill people and their families each year, but around 400,000 people need the charitys care and/or support. The new Strategic Plan sets out how the charity intends to: help more people help people earlier in their illness make clear the charitys support for people with all terminal illnesses help them in a variety of ways and for longer continue putting the individual, their family and their carers at the centre of its work Elements of the strategy signed off by trustees include: the expansion of care through existing
People April 2014
News
YOU CAN DO THIS MONTH 5 THINGS
1. ATTEND A STRATEGIC PLAN ROADSHOW Members of the Executive Board (Chief Executive Dr Jane Collins and Marie Curies directors) will be visiting 15 locations across the four nations. So make the most of your opportunity to nd out about our charitys exciting ambitions and plans and ask lots of questions. Register now online at mariecurie.org.uk/strategicplanroadshow or see page 4. 2. REGISTER YOUR TEA PARTY Enjoy baking? Love entertaining? The Blooming Great Tea Party is the event for you. Its a very simple concept: we ask supporters across the UK to host a tea party, invite their friends and raise some money. This years event is set to take place from 20-29 June. And we're determined to make 2014s party even bigger and better than last years hugely successful campaign. You can register online now and catch up with some of the highlights from last years campaign at mariecurie.org.uk/teaparty 3. PREPARE TO WALK TEN Walk Ten is one of the highlights of our fundraising calendar. Its an opportunity to join an evening 10k twilight walk, with family, friends and hundreds of other Marie Curie supporters, at a beautiful location. Weve just announced this years venues, including some spectacular new locations, as well as a host of old favourites. See page 7 for full details. 4. INFLUENCE OUR RESEARCH Marie Curie is still asking everybody involved with palliative care staff, volunteers, patients and families to highlight areas that theyd like to see addressed by our future research. Our survey with the James Lind Alliance is running until 30 April and weve had more than 1,000 responses to date. So if there are questions that you have been unable to nd the answer to, please do tell us. Visit www.palliativecarepsp.org.uk and ll in the answers. You can also request a hard copy of the survey by emailing peolcpcp@mariecurie.org.uk or calling 020 7091 4153. 5. SAVE PENNIES WHEN YOU PRINT In many of Marie Curie Cancer Cares ofces, we now have highly efcient multi-function devices that have replaced a large number of printers, scanners and faxes. They enable Marie Curie to offer improved print, scanner and fax functionality to support you with your work. But did you know that printing a sheet in colour costs roughly 10 times as much as printing it in black and white? Obviously, if you are circulating a pie-chart or working up a programme design, youre going to need full-colour printing. But 95 per cent of the time, black and white is ne and it saves us cash. So please think about whether your colour print out is really necessary; and if it isnt, make sure your PC is set to print in black and white. All these little savings really add up.
MARIE CURIE APPOINTS FIVE NEW TRUSTEES

New trustees have been appointed to Marie Curie Cancer Care, joining the Council of Trustees led by Chairman John Varley.
The new trustees combined expertise includes communications, marketing, healthcare, nance, business, retail, services and law. Their experience covers both public and private sectors. The appointments address council member succession, as well as the recruitment of additional trustees to enable greater representation across the devolved nations. John Varley, Chair of the Trustee Council of Marie Curie, said: We are delighted to welcome the new trustees to Council at a time when the charity is embarking on an ambitious new ve year strategy to meet the growing need for our services across the UK.
ALAN SHANNON CB Alan was a member of the Northern Ireland Civil Service for 42 years. He served in the Department of Agriculture as attach to the British member of the European Court of Auditors in Luxembourg, and in the Northern Ireland Office, where his roles included Chief Executive of the NI Prison Service. Alan is a former Permanent Secretary of the Department for Employment and Learning, and the Department of Social Development. He retired in 2013. He is presently Chair of the Northern Ireland Federation of Housing Associations, Chair of Marie Curies NI Advisory Committee, and a member of the Senate of Queens University, Belfast, the board of Civil Service Healthcare and the deregulation advisory panel appointed by the Minister of Enterprise, Trade and Investment. TIM BREEDON CBE Tim joined Legal & General in 1987, holding a number of roles before joining the board as Group Director (Investments) in 2002 and becoming Group Chief Executive in 2006. He retired from L&G in 2012. Tim served as Chairman of the Association of British Insurers (ABI) between July 2010 and July 2012, having been a director since 2007. He also served as a director on the Board of the Investment Management Association between 2004 and 2005. He was appointed as a non-executive director of Barclays plc and of the Ministry of Justice in 2012. LINDA URQUHART OBE Linda has led one of Scotlands largest law rms, Morton Fraser, for nearly 15 years, rst as chief executive and now as chairman. Trained as a commercial property lawyer, she has advised businesses of all sizes across a variety of sectors. Linda is a member of the board of the CBI and Scottish Enterprise, Chairman of Investors in People Scotland and a non-executive director of Scottish private bank Adam & Co and Edinburgh Airport Limited. ANDREW MARSDEN D.UNIV, FCIM, FIPM, FMS, FRSA After a 30-year career in fast-moving consumer goods businesses, Andrew is now an international brand consultant and nonexecutive director. Andrew has served on the Governmental Advisory Committee on Advertising, is a past president of The Marketing Society and is a former chairman of both the Institute of Promotional Marketing and the Executive of the Incorporated Society of British Advertisers. He is also a trustee of drug and alcohol rehabilitation charity CRI. GARETH WILLIAMS Gareth has a successful international track record in the commercial elds of retailing, service industries, IT and communications, and reviewing structures and governance in private and voluntary organisations. Until recently, Gareth managed a portfolio of chair and trustee roles including chairing the Board of Trustees of Scouts Wales; Netalogue plc; and Institute of Directors in Wales. He also served as a non-executive director of the European Retailing Advisory Board at Oxford University. Gareth continues as a member of the Board of Trustees of National Museums of Wales and Chair of Marie Curies Advisory Board for Wales and of Marie Curies Retail Committee. He is also undertaking a major review on behalf of the Welsh Government to review farming regulations in Wales.
Refresh for What we say booklet

A new edition of Marie Curies What we say booklet is available on the charitys intranet, containing the key messages and advice on how to describe the charity's work. There are some important changes from the last edition, especially to statistics, and the new edition also includes several key points of the charitys house style, such as how to write dates and numbers. Content Manager Charles Williams said: What we say is an essential document for anyone who writes about the work of Marie Curie. Its important that people make sure they are using the new version, because we have updated statistics where relevant. The new edition also includes a Q&A on how we are transforming our brand, and how we can all help prepare for the changes that will be taking place when the new brand is unveiled next year. What we say is available on the Big Blue Button on the Marie Curie intranet.
People
Marie Curie
Marie Curie People is the charitys official newspaper for staff and volunteers. It is published monthly.
Editor: Nick Moulton Writers: Rebecca Evans, Ana Malinovic Designers: Artful Dog Publishing and Marie Curie Creative Services Repro by: Selsey Press
Printed by: Mortons Managed & distributed by: CDL Circulation: 6,500
MARIE CURIE PEOPLE NEEDS YOUR NEWS.

Send stories to Editor Nick Moulton, Creative Services, Marie Curie Cancer Care, 89 Albert Embankment, London, SE1 7TP. Email nick.moulton@mariecurie.org.uk or phone me on 020 7599 7706 and Ill draft a story from your call.
April 2014 People
Celebrities
DEMONSTRATING HER SUPPORT The Rt Hon Ann Widdecombe MP called for people to back the appeal outside Parliament. She said: I am supporting Marie Curie Cancer Cares Great Daffodil Appeal. When my brother, Malcolm, passed away at home in 2010, surrounded by family, he was able to do so because of Marie Curie Nurses. They helped Malcolm be at home, where he wanted to be, in the last days of his life. Marie Curies Great Daffodil Appeal is vital in helping Marie Curie Nurses provide more free care to people with terminal illnesses.
IMAGE: PETE JONES PRODUCTIONS
SOPHISTICATED SUPPORT Actor Stephen Mangan, in his current role in the Jeeves and Wooster play, got behind the appeal.
Stars out in force for Great Daffodil Appeal

A host of famous gures from TV, fashion, acting and politics posed with daffodils, garnering lots of highprole media coverage for the Great Daffodil Appeal. Among the celebrities supporting the Appeal were Birds Of A Feather's Linda Robson, who appeared on The Lorraine Show and The Alan Titchmarsh Show to talk about the care her mother received at the Marie Curie
Hospice, Hampstead. I can never thank them enough for what they did and how they helped all of us, the actress told host Lorraine Kelly. Photographs of celebrity supporters helped the appeal further, with former politician Ann Widdecombe, The Only Way Is Essex star Lydia Bright and actor Stephen Mangan all donning a daffodil for the charity.
YOU'RE HIRED TO WEAR YELLOW Nick Hewer, TV presenter and Alan Sugars adviser on The Apprentice, helped the charity in the countdown to the appeal.
IMAGE: IAN STRATTON
IMAGE: LAYTON THOMPSON
THE ONLY WAY IS DAFFODILS Reality star Lydia Bright donned a daffodil pin to support Marie Curie. Lydia, formerly of TV show The Only Way Is Essex, said: Im thrilled to be supporting the Great Daffodil Appeal. Marie Curie Nurses do a brilliant job caring for people when they need it most. Yellow is also the perfect colour to incorporate into your spring wardrobe.
HATS ENTERTAINMENT Actor Warwick Davis did a daffodil-themed photoshoot to help launch the appeal.
People April 2014
Strategy
CHIEF EXECUTIVES VIEW
The People Programme the latest

Director of Community Involvement Ruth Bravery explains the scheme thats enabling staff and volunteers to have their say on the Strategic Plan.
You may have read or heard about the Marie Curie People Programme part of the Strategic Plan 2014-19 that was set up in direct response to staff and volunteer feedback during the Strategic Plan workshops. The People Programme is about making sure that staff and volunteers have a voice, and that everyone is involved in developing our charitys Strategic Plan and working towards achieving it. You may already have seen or been involved in some of the activities about developing the Strategic Plan.For example, workshops were held all over
GIVING PEOPLE A VOICE: Ruth Bravery
This bold plan is what we should be doing

Our trustees have signed off Marie Curies new strategic plan for 2014-19. It commits the charity to reaching out to the tens of thousands of terminally ill people who die each year without having any contact or help from us. It is a bold plan, but it is what we should be doing because the need for our services is increasing. Hospice and nursing care are the bedrock of what we do and this wont change. We aim to expand these services. We will also continue to build on the partnerships we have with other organisations, particularly the independent hospices. But we are not planning to provide direct hands-on care to all 400,000 people who need help every year. Our ambition is to reach them through our new information and bereavement services as well as through the expansion of Marie Curie Helper, something we can do as a national charity. I hope you can see how vital the Better Connected programme is to the delivery of the Strategic Plan. If we are serious about communicating with more people, we must have the means to do this, which means developing our communications and information infrastructure.
the country to involve staff and volunteers in developing the charitys values. Many of our staff and volunteers work in the community and dont have daily access to the charitys email system and intranet. So that everyone has a better opportunity to nd out for themselves whats happening and how they can get involved, we have launched this site specically for our staff and volunteers: mariecurie.org.uk/staffandvolunteers We will be running a staff and volunteer charity-wide survey later in the year so we can learn more about what matters to you.Well let you know how you can take part.
Executive Board hits the road book your place

Marie Curies Executive Board is going on tour to take the charitys new Strategic Plan to staff and volunteers nationwide. Theyll be talking about the plan and taking questions at 16 venues throughout the four nations from Tiverton (in Devon) to Inverness, Pontypool and Belfast. Make sure you dont miss out. There are still some places left, so register online now, or just ll out the form below and post it back to us. All staff and volunteers should also have already received a personal invitation to a roadshow. FOR MORE INFORMATION To attend a roadshow, please complete and return the form below, or use the online application form at mariecurie.org.uk/strategicplanroadshow Please cut out and post your completed registration form to:
TRANSFORMING THE BRAND

This is also an opportunity to align the charitys brand with what we do. At present, we care for people with any terminal illness but the public, and many NHS referrers, still perceive us very much as a cancer charity. That must change, over time and at the right pace, to ensure that patients with other illnesses who need our help can nd us; to make sure we achieve our potential in fundraising; and, of course, because we should be proud of our work and communicate it clearly. It has taken a lot of work to get to this stage, and I am very grateful to everyone who has contributed to the development of the plan. We consulted widely with patients, families and bereaved people, as well as Marie Curie staff and volunteers. Every contribution has been carefully considered. This is a plan I hope everyone, be they staff or volunteers, can support. Of course, drawing up the plan and getting it approved is just the rst stage. Now we need to make it a reality and that will require the involvement of us all at Marie Curie Cancer Care. Over the next ve years, we will work together to transform our charity, while always keeping patients and families at the centre of our work. Without you we cant do it. Dr Jane Collins, Chief Executive FOR MORE INFORMATION Get in touch with Jane at jane.collins@mariecurie.org.uk
Melanie Bond, Internal Communications Manager, Marie Curie Cancer Care, 89 Albert Embankment, London, SE1 7TP
We will conrm your joining details by email.
MARIE CURIE STRATEGIC PLAN ROADSHOWS 2014

Name:........................................................................................................................................................................................................................................................................................................ Email address (Marie Curie or your personal email address):............................................................................................................................................................................... Please select (using a tick) which Strategic Plan Roadshow you would like to attend:
Date Venue Id like to attend this roadshow Id like to attend the morning/ afternoon session
Are you a
staff member
volunteer
Do you have line manager responsibilities? Yes No If you have line manager responsibilities, would you like to attend the short line manager session which follows the main roadshow session? Yes No What is your main or only role? Fundraising Hospice (nursing) Hospice (other) Marie Curie Nursing Service Shop work Office-based work Other supporting work not covered by the above (please tell us what that is below)
4 April 7 April 9 April 10 April 11 April 11 April 14 April 16 April 17 April 17 April
Mamhilad Park Estate, Pontypool Marie Curie Hospice, Liverpool Marie Curie Hospice, Cardiff and the Vale (Penarth) Bristol Rovers Memorial Stadium, Bristol Marie Curie Hospice, Bradford 89 Albert Embankment, London Marie Curie Hospice, Belfast Marie Curie Hospice, Edinburgh Marie Curie Hospice, Glasgow Marie Curie Hospice, West Midlands (Solihull) Northampton Guildhall, Northampton Marie Curie House, Tiverton Marie Curie Hospice, Newcastle Marie Curie Hospice, Hampstead (North London)
Every contribution has been carefully considered. This is a plan we can all be proud of.
23 April 23 April 25 April 28 April
We are running an online webinar session of the roadshows at the end of April for those who cannot make any of the above dates and locations. If you would like to join the webinar, please tick the box and leave your email address above. We will be in touch with further details
April 2014 People
News
Marie Curie calls for 24/7 care and access to pain relief
Marie Curie has called for clinical commissioning groups to do more to ensure that 24/7 care is universally accessible for all terminally ill people, no matter where they live. The issue was highlighted in a new report published by Marie Curie, Difcult Conversations with Dying People and their Families. Families reported having to chase after prescriptions, nurses waiting hours for vital drugs to arrive, and locums unable to prescribe. Imelda Redmond CBE (pictured), Director of Policy & Public Affairs at Marie Curie, said: GPs, families and carers are telling us that more needs to be done to improve access to specialist palliative care and pain control at home. We know that effective pain management at home is an important factor that inuences whether someone has a good death, and we only have one chance to get it right. Terminally ill people and their families need timely access to care and pain relief around the clock. At the moment, two-thirds of this time is considered to be out of hours by the healthcare system. With only 17% of terminally ill people at home having their pain relieved completely, it is vital that healthcare professionals are available to terminally ill people around the clock and that they are equipped to provide pain relief.
GOOD WORK: Chris Dainty (left), Marie Curie Nurse Olive Hoare, and Stephen Murphy launch the Gardens for Good partnership at Syon Park Garden Centre
NEW PARTNERSHIP AIMS TO GROW INCOME BY 500,000

Marie Curie and The Garden Centre Group have launched a charity partnership, following a staff vote in which Marie Curie was chosen as the groups rst national charity partner. The Gardens for Good partnership will run for two years, with the aim of raising more than 500,000 through gardeninginspired fundraising, volunteering initiatives and commercial activity. Fundraising activities already underway include a donation on pots of daffodils, daffodil collection boxes at all 850 till points, staff fundraising and Marie Curie collectors in centres across England and Wales. Chris Dainty, Director of Communications at Marie Curie, said: Everyone at Marie Curie is excited about working with The Garden Centre Group. Being cared for at home means our patients can continue to enjoy their gardens, which often hold many happy memories. Our hospice gardens, like those our patients have tended over the years, provide a relaxing environment for families to spend time together. Stephen Murphy, Chairman of The Garden Centre Group, said: We are delighted to have selected Marie Curie as our national charity partner for Gardens for Good. The work Marie Curie does is invaluable and we know that many people being cared for by the charity have a huge affection for their gardens. This makes our Gardens for Good partnership truly relevant for our staff, our supplier partners and our customers.We hope to raise signicant funds from a wide range of initiatives and provide many volunteering opportunities over the next two years to support the great work that Marie Curie does. FOR MORE INFORMATION Visit thegardencentregroup.co.uk
Doctors raise pain relief concerns in charity survey

Marie Curie has commissioned a survey with doctors.net.uk, which reveals family doctors concerns about supporting patients being cared for at home. The survey which reects the views of 1,000 GPs across the UK found: Only 39% of GPs believe their terminally ill patients get adequate access to care at night and at weekends A third of GPs do not believe their terminally ill patients get adequate access to specialist palliative care nursing Only four in 10 GPs believe the majority of their terminally ill patients pain is relieved completely.
PAIN CONTROL
GPs were also asked to indicate factors that are likely to reduce quality of pain control:
Audit agency returns to review new governance measures

Merseyside Internal Audit Agency (MIAA) is to return to Marie Curie to conduct a review of the charitys governance and how it affects clinical work. The agency previously visited Marie Curie two years ago, when it conducted a similar review and made recommendations to improve governance. Since the review, Marie Curie has revised the terms of reference of its Clinical Governance Trustees Committee; established its Clinical Governance Board; set up its Clinical Reference Group; and established programmes for policy development and clinical audit. Steve Connor, Deputy Director of MIAA, said: The original work we carried out was to look at the overall governance regime at Marie Curie. We were looking at benchmarking the charitys work, and at the effectiveness of governance arrangements on clinical processes and outcomes. Our review identied a lot of very good practice, but also some areas for enhancement. We are delighted to be coming back to look at the progress thats been made since this work was undertaken. We spent a lot of time at Marie Curie with nursing and hospice staff, and it was one of the most enjoyable jobs we have ever done. It was inspiring to see the care that people take to do their jobs well. We are really looking forward to coming back. MIAA will be visiting sites and talking to Marie Curie colleagues over the next few months, and producing a report this summer.
59%
Our Marie Curie audit was one of the most enjoyable jobs we have ever done. It was inspiring to see the care that people take to do their jobs well.
STEVE CONNOR, MIAA
of doctors said lack of anticipatory (just in case) prescribing
39%
of doctors said poor availability of pain relief out of hours
53%
of doctors said concern about over-prescribing
The survey was commissioned by Marie Curie with doctors.net.uk (DNUK) and conducted by DNUKs research division medeConnect Healthcare Insight. Respondents were recruited from the doctors.net.uk membership. Responses were collected from 1,003 regionally representative GPs in the UK. The survey eldwork was conducted over the period 22-28 January 2014.
People April 2014
News
HAY, BIG SPENDERS: Marie Curie Nurse Tracey Wylie and Thompsons Gordon Donaldson mark another year of fundraising
Marie Curie Cancer Care is celebrating the announcement of the third year of its fundraising partnership with John Thompson and Sons Northern Irelands leading animal feed manufacturer. Marie Curie Nurse Tracey Wylie and Thompsons Sales Director Gordon Donaldson marked the occasion at Greenmount Agricultural College, Funds raised by Antrim with a herd of friesians. Thompsons employees Thompsons Chief Executive and customers since the Declan Billington said: 2012 partnership Thompsons prides itself on its launched partnerships, which are always based on a footing of likeminded aspirations and a focus on what is important both to us and to our employees and customers. Partnering with Marie Curie has not been a chance encounter, but a decision taken by our employees, and therefore it is something the company supports from
THOMPSONS PARTNERSHIP TO RUN FOR A THIRD YEAR
20,000
its core. We look forward to seeing what our fundraising in 2014 will bring to this extremely worthwhile cause. Anne Hannan, Marie Curie Partnerships Manager, said: Marie Curie is proud to be partnered with Thompsons and delighted to have been chosen for a third year. We have built a great relationship with all at Thompsons and want to say thank you for the support and commitment so far. We look forward to 2014 this partnership just continues to gain strength. In 2012, Thompsons employees and customers embarked on a partnership with Marie Curie Cancer Care that has so far raised 20,000 through numerous fundraising efforts by Thompsons 160 staff and its customers. Thompsons rst event in 2014 was a bacon buttie day to raise money for the Great Daffodil Appeal.
TV ad appeals for funds

A new Marie Curie direct response ad appeared on commercial TV channels throughout March. The one-minute ad, broadcast primarily during the daytime on channels including Eden, Gold, Good Food and ITV3, asks viewers to text to donate 3 to the charity. It features supporter Diane Phillips telling how Marie Curie Nurse Irene Booker cared for her late husband, Byron. Diane speaks at the beginning of the ad, while Downton Abbey actor Hugh Bonneville provides the nal voiceover. Viewers who respond with a donation will be called and offered the opportunity to make a direct debit to the charity. IG Appeals Development Manager Katey van Duin said: This is a fundraising ad, where the primary objective is to generate income for the charity. Its about creating a case for support to get them to donate. We had 128 responses on the rst day, and we know that pick-up for direct response ads increases as they go along. This is a test activity. We are looking at how it performs and aim to make tweaks to improve response so that it becomes a standard recruitment method throughout the year.
Helpers rate support highly

In the rst national survey of Marie Curie Helper volunteers, 94 per cent of respondents rated their volunteering experience as very good or good. The survey was completed by more than 80 Marie Curie Helper volunteers. Sinead ODwyer, Project Coordinator for the Marie Curie Helper Service, said: We are pleased with the results a high proportion of our volunteers described their role as being very rewarding and a satisfying experience for both them and the people using the service. We also asked more detailed questions, including whether volunteers felt adequately supported, how much contact they had with their service manager and whether they were involved in peer support, and for their suggestions on improvements to the service. Volunteers reported that they felt well supported, with 97% telling us their support needs are being met. There was signicant interest in several suggestions for extending the service. For example, many volunteers were keen to provide support out of hours or more practical assistance such as helping with small tasks around the house. Marie Curie published an internal report based on the survey results. Its recommendations for future development included expanding the service hours to include evening and weekend support; offering further practical support; reviewing training and exploring the introduction of refresher training; and reintroducing the volunteer newsletter. The charity plans to carry out a similar survey every two years.
POSITIVE RESPONSE: Almost all Marie Curie Helper volunteers said their support needs are being met
Alex is new Head of Individual Giving

Alex HydeSmith has been appointed Marie Curies new Head of Individual Giving. Alex has been with the charity for three years as Individual Giving Manager for Direct Giving. He is now responsible for all four main areas of individual giving: direct giving, regular giving, legacies and mid-value giving. He moves from running a team that raises 17.5 million every year to being responsible for bringing in over 50 million. I cant wait to start the new role, he said. Weve got a great team of really passionate and successful fundraisers. I am looking forward to building on our past successes to continue the growth of individual giving. Alex takes over the Head of IG role from Richard Yorke, who has left the charity for a post at Mencap.
To view the ad, visit the Marie Curie intranet at mariecurie.org.uk/drtv
April 2014 People
News
Walk Ten returns with new venues

Hampton Court Palace, London, and the Sandringham Estate in Norfolk are two spectacular new additions to Marie Curies Walk Ten venues for 2014. The charity has announced 19 venues for the 10K evening walks that enable supporters to enjoy beautiful historical settings at twilight, with entertainment. Other new venues are Glamis Castle, Scotland; Speke Hall, Liverpool; and Killerton House, Devon, while popular returning venues include Chatsworth House, Derbyshire; Sissinghurst Castle, Kent; and the Stormont Estate, Belfast. Fundraising Product Manager Sophie Major said: We have a fantastic set of venues lined up. For the rst time ever, weve got a Walk Ten in London. Hampton Courts a very special place, within easy reach of 8 million people. At Sandringham, we have exclusive access to an area of the grounds that is not
NEW VENUE: Hampton Court Palace
NEWS IN BRIEF
RAFFLE RESULT The raffle of an original oil painting in East Dorset has raised 750 for Marie Curie and a local charity. The painting of Wimborne Minster was specially provided by local artist Paul Dolman, while tickets were sold throughout East Dorset Council Chairman Malcolm Birrs year-long term of office. The raffle was drawn at Councillor Birrs sponsored gala dinner, which raised 2,500 for the two charities. ROCK N ROLL Marie Curie and Alzheimers Society benetted from the Rocking All Over the World dance event at the Lodge Hotel, Coleraine, County Londonderry. Organised by Rio Salsa and friends, the event included displays of cancan, Bollywood, tango and many more dances from round the world. BRA NECESSITIES An underwear shop offered free bra ttings in aid of Marie Curie. Bare Necessities, of Marple, Stockport, donated 1 from every item sold. Canapes and cupcakes provided for donations at the event were donated by Archers Bakery. PHIL HONOURED More than 150 people gathered to honour the life of Phil Welsh, a founder member and former Chairman of West Whitlawburn Housing Co-operative, who died last year. The social occasion and celebration, which was organised by members of his family, raised over 2,000 for Marie Curie. MORE COFFEE The 10th annual daffodil coffee morning took place at Otterham and St Juliot Hall, Marshgate, North Cornwall. The event, which was organised by June Smyth and friends, included a raffle and quiz and the sale of tea, coffee and home-made cakes. PIZZA POUNDS The Pizza Oven, Garvagh, Northern Ireland held a fundraising event on Sunday 9 March. Every penny spent in the shop on that day was donated to Marie Curie Cancer Care. Fundraising Manager Anne McRoberts said: We are delighted to have been chosen to benet from this fundraising event. On behalf of Marie Curie Cancer Care, we would like to say a huge thank you to owner Michael OKane and all his staff for their generosity. MSPs TEA The offices of Gregg McClymont, MP for Cumbernauld, Kilsyth and Kirkintilloch East, and Mark Griffin, MSP for Central Scotland, organised a daffodil tea at Sacred Heart Chapel Hall, Cumbernauld. The event, which attracted around 100 local people, raised over 300 for Marie Curie.
normally open to the public. Were also delighted to be returning to many of our most popular venues. Volunteers are needed at all Walk Ten events and Marie Curie People readers are invited to help out. There are three key volunteer roles, Sophie said. We need set-up crews, marshals to show people the route, and cheerers along the route. All are really good fun especially if you volunteer with a friend and youll be playing an essential part in making some of our biggest events possible. Last year, Walk Ten raised more than 850,000 signicantly above its target. This years events have an ambitious 1 million target. Our aim is that at least 750 people will take part in every Walk Ten, Sophie said. At the bigger venues, well be expecting more than 1,000 people.
Walk Ten: where and when

Date Venue 5 July Chatsworth House 19 July 19 July 19 July 26 July 26 July 9 August 9 August 16 August 16 August 16 August 23 August 23 August 30 August 30 August 30 August Sissinghurst Castle Shugborough Estate Gibside Badminton Estate Beaulieu Tatton Park Pollok Country Park Margam Park Speke Hall Killerton House Harewood House Sandringham Estate Stormont Estate Location Derbyshire Kent Staffordshire Tyne and Wear Gloucestershire Hampshire Cheshire Glasgow Port Talbot Liverpool Devon West Yorkshire Norfolk Belfast West Northern Ireland Angus Northamptonshire
Dalkeith Country Estate Edinburgh
Hampton Court Palace London
IMAGE: ANTHONY SHAW PHOTOGRAPHY/SHUTTERSTOCK.COM
6 September Ulster American Folk Park 6 September Glamis Castle 13 September Boughton House
FOR MORE INFORMATION To volunteer, email event.delivery@mariecurie.org.uk or call 01883 832 621. To register to take part in Walk Ten, visit mariecurie.org.uk/walkten or call 0845 052 4184.
1 million funding to support broad range of research

Marie Curie Cancer Care has awarded grants totalling nearly 1 million to ve research projects investigating how care for terminally ill people and their families could be improved. The grants were announced at the charitys national palliative care conference, held in London in March in partnership with the Royal Society of Medicine. The projects to be funded will: study the cost and effect on quality of life of palliative daycare services at three centres that provide social and nursing care, as well as rehabilitation. The researchers aim to nd out whether they represent value for money. Project led by Professor George Kernohan create a tool (an aide-memoire or checklist) to help clinicians understand the needs of people with interstitial lung disease, which can cause severe breathlessness. Project led by Professor Miriam Johnson run a randomised controlled trial of employing an ultrasound scan to check the success of a procedure to eliminate pleural effusion, a cancerous condition where uid occupies the space between the lungs and the ribcage. The research will enable doctors to nd out whether the procedure has worked or other treatment is necessary. Project led by Dr Najib Rahman study the experiences of carers and professionals to understand how more patients could be discharged from acute hospitals for palliative care at home. The researchers hope to use their ndings to improve carer support, preparation and involvement in decision-making when patients go home. Project led by Dr Gunn Grande provide evidence-based mass media resources to the lesbian, gay, bisexual and trans community to improve communications about end of life care for patients with advanced cancer. Project led by Dr Richard Harding The grants were awarded on a competitive basis, under the Marie Curie Cancer Care Research Programme. Researchers submitted detailed proposals for their work, with the best being identied by a panel of independent experts. The selection process was administered by Cancer Research UK.
SCIENTIFIC ACTIVITY
Medical Director Dr Bill Noble said: Were funding a diverse range of studies that reect current scientic activity in palliative care research. These are all important topics. I was delighted that this year, for the rst time, we received more high-quality grant applications than we could fund. There were four other ambitious and interesting studies that were potentially fundable but beyond the capacity of this years funding call. Marie Curie continues to be the major funder of palliative care research in the UK. No other charity targets this kind of research. Our research strategy aims to double our activity in palliative care research over the coming three years, although this will depend on nding donors who understand the importance of funding this kind of work.
About the Marie Curie Research Conference
The Marie Curie Research Conference took place on 28 March as Marie Curie People went to print. Delegates were set to hear from leading gures in the eld of palliative care research. They included researchers funded by previous rounds of the Marie Curie Cancer Care Research Programme, including Professor Sheila Payne, who was set to speak about the Unpacking the Home research project. See the May issue for a full report.
People April 2014
Digital
WORK UNDERWAY ON NEW WEBSITE

Marie Curies website is set to be overhauled with new tools and features that allow the charity to better connect with patients, carers and supporters.
Work has already started on a major project to replace the Marie Curie website as part of the Better Connected strand of the charitys Strategic Plan. The core elements of a new content management system the software that runs in the background and creates online forms and logic have been installed, ready for the creation of the new site. Alex Langley, who has joined the charity as Website Product Owner, is leading the development of the new website. The new software gives us many tools and features, and propels us forward. It makes it easier to manage content and enables us to introduce features that people are so used to from browsing that they dont even notice them, he said. be a nished, nal version and accepting that is the most costeffective way of doing it, rather than having a series of massive projects every few years. Overall, the most important factor is the extent to which it will be centred on the needs of the end-user the person who uses the site not the needs of the organisation. test it with real people, improve it and test it again, he said. The project will include the creation of new content to support the charitys information and advice service. This will include an interactive space, where people with a terminal illness and their families can get advice and support.
UPDATE TO LOOK AND FEEL

It is several years since the Marie Curie website was completely redesigned and upgraded. According to Alex, not only is it showing its age, but the whole concept of replacing a website only every few years is out of date. Every website needs to be updated and improved regularly, and its fair to say that ours has stood still for a while. The software platform that it operates from is difcult to update, he said. This isnt an uncommon problem its happened everywhere Ive worked. Its really only in the last ve years that organisations realise that they need to keep spending money to keep their websites up to date. Theres now a recognition that theres never going to
PERSONAL ELEMENTS
Alex has been working in the digital industry since 1997. He was Head of Digital at the IP-TV (internet TV) company Homechoice until 2006, before going freelance to work for, among other clients, Shire Pharmaceuticals and International SOS. He describes creating the new website as a big project, but fairly straightforward in most aspects. However, there is one aspect of the project that he has not encountered in the commercial sector. Supporting the advice and information service makes it an extra challenge, Alex said. The emotional side is hard. I spent some time listening to carers telling their stories, and I found it harrowing. Aside from the professional element, theres a personal element to the need to do a good job. While the website will look, and respond, very differently from the current site, a signicant amount of text and content will be transferred over, especially from areas that are less heavily used. This will gradually be updated over time. Replacing the charitys website is one of the three Better Connected projects that will be carried out in the rst year of the new Strategic Plan.
USER TESTING
Alex and his team are carrying out research with potential users patients, carers, bereaved relatives and potential supporters. They are working closely with an agency that specialises in user experience. The team is using the Agile project methodology, which involves working in fortnightly bursts or sprints to deliver parts of the website that are then tested and improved. Each fortnight, we test designs with real users. We can build material really quickly,
WEB OF CHANGE: Alex Langley says the new website must focus on the end-user
IMAGE: ALETIA/SHUTTERSTOCK.COM
Overall, the most important factor is the extent to which it will be centred on the needs of the end-user the person who uses the site not the business needs of the organisation.
ALEX LANGLEY
Claire is new Head of Digital

Marie Curies new Head of Digital joins the charity after managing the company websites and digital activities for P&O Cruises and Cunard. Claire Hazle said shes looking forward to joining Marie Curie. Theres great enthusiasm and huge potential, with digital buy-in driven by the Chief Executive. The Better Connected programme is very exciting, and Im looking forward to driving forward the digital part of it. One of my rst priorities will be overseeing the new website. Im also looking at how we work at Marie Curie, and immersing myself in the charitys culture. Everyone is so friendly and welcoming. I cant wait to get my sleeves rolled up and get cracking.
IMAGE: MICHAEL COOPER
CV: Claire Hazle

Currently Head of Digital at cruise operator Carnival UK Previous roles include managing the digital activity for Cancer Research UKs Race for Life series of runs Current role includes managing websites, online booking, social media, online advertising, email marketing, search optimisation and online partnerships
An ice way to raise money

Marie Curie Nurse Tracey Wylie threw the puck to start the recent Stena Line Belfast Giants match at Odyssey Arena Belfast. Marie Curie raffled 20 special bespoke shirts created by Kukri at the game giving ice hockey fans the chance to win the shirts off the backs of the players.
April 2014 People
Finance
FUNDRAISING BOOST: Marie Curie had a very successful Swimathon in April 2013
Carefully planned expenditure will benet Marie Curie over the medium to long term... Service improvements are all about ensuring patients and families get the highquality care they need, consistently.
ANDREW WHITEHEAD
money is a means to an end helping people with a terminal illness. The growth in patient numbers this year represents a signicant increase in our patient care, Andrew said.
EXTRA SPENDING
Marie Curies fundraising has performed signicantly better than forecast throughout the year so does the charity end the year with balanced books and money in the bank? Its not that simple although it does mean that the charity is in a better position in other ways. Were actually aiming to end the year with a slightly bigger decit than we originally planned, Andrew said. The reason for this is that the charitys trustees have authorised additional spending (see box below left) as the charitys fundraising has continued to improve. This is all carefully planned expenditure that will benet Marie Curie over the medium to long term. Donor recruitment will increase our income, and our capacity to raise income in the future. Improving our infrastructure makes us more efcient and more reliable. Service improvements are all about ensuring patients and families get the high-quality care they need, consistently and reliably.
FINANCE DIRECTOR TAKES A LOOK AT THE NUMBERS

Marie Curies nancial year ends on 31 March, but it will take some time to nalise gures especially as the charity will be adding up millions of pounds in small change collected throughout March. Marie Curie People asked Finance Director Andrew Whitehead how the year has progressed, based on the latest management accounts (to the end of January), and what his forecast is for the future.
With fundraising income up 2.7 million and positive performances in other areas of the charity, Marie Curie is doing better than expected in its budget. Of the 2.7 million rise in fundraising, about 1.9 million is higher legacy income, and around 600,000 is community fundraising income the result of a very successful Swimathon in April 2013, and from higher income from in aid of events. Major gifts fundraising has also done very well, says Finance Director Andrew Whitehead. Our special events team has successfully delivered a series of highvalue fundraising events, especially the Masterpiece Midsummer Party, which took us signicantly ahead of budget. Im very pleased that we will be benetting from Masterpiece 2014 this summer. have the potential to set a new record for their highest-ever prot. Trading in the nal weeks of the year will decide whether they manage that. The one big uncertainty in fundraising is the performance of the Great Daffodil Appeal, which falls right at the end of the nancial year. Its critical for achieving a good result at the end of the nancial year, Andrew said. Marie Curie Cancer Cares income and expenditure on care and research throughout the year remain close to budget, and show welcome growth in services. Income from the NHS to pay for Marie Curie nursing is up 7% on last year, against a target of 8.1%. Patient numbers have also grown. Of course, for Marie Curie Cancer Care,
TOP EVENT: Hugh Grant and Heather Kerzner at the 2013 Masterpiece Midsummer Party
BUDGET FOR 2014/15

In March, Marie Curie trustees approved the charitys budget for 2014/15 anticipating income of 160 million, and a decit of 5.5 million. We have budgeted for additional costs from increasing the nursing workforce at our hospices; continued growth in the Marie Curie Nursing Service; our increasing research commitments and major infrastructure projects, Andrew said. However, we can realistically expect our income from fundraising and shops to continue to improve.
Additional spending
FUNDING THE NEW STRATEGIC PLAN

Trustees also approved the use of 8 million from the charitys reserves to fund key projects that are part of the charitys strategic plan for 2014/19. Our reserves are in strong shape at present, which enables the charity to make this investment, Andrew said. Obviously, we will continue close monitoring of income generation and costs throughout the year. Its also important that we continue to keep costs down and we continue to welcome money-saving tips from colleagues.
SHOPS AHEAD OF LAST YEAR

Marie Curie Shops have enjoyed a good years trading, despite a tough environment on the high street. Shops are slight below budget largely because our store-opening programme is a little behind schedule, Andrew said. But theyre still ahead of last year and they
Money is being invested in the following areas: Service improvements, including the introduction of real-time patient feedback. Donor recruitment to produce long-term fundraising growth, including the Direct Response TV ads reported on page 6. Strengthening the charitys infrastructure, including increasing staff at the volunteering centre in Pontypool, and several key IT projects.
10 People April 2014
Feature
TERMINAL ILLNESS IN PRIME TIME

The BBC tackles end of life care in award-winning drama Call The Midwife, as Nurse Jenny Lee leaves convent Nonnatus House to become a Marie Curie Nurse
The lead character in the BBCs Call The Midwife has left the midwifery team to become a Marie Curie Nurse. In the TV show, nurse Jenny Lee, played by Jessica Raine, inspired by caring for her colleague Chummys mother, left Nonnatus House to become a Marie Curie Nurse. The storyline explored issues around the importance of closure and the healing of damaged relationships when someone is dying. Writer and Executive Producer of the TV series Heidi Thomas wrote the episode for reasons close to her heart. Heidi said: I rst witnessed the miraculous power of a good death when someone very close to me passed away in a Marie Curie Hospice. Bereavement will always hurt, but letting a loved one go with tenderness and care can be immensely healing for all involved. The end of life is as important as its beginning, which is why we decided to tackle this supremely emotional topic in Call The Midwife. Lady Browne is a ctional character, but we wept on set during lming. I think there was a sense that we were, each of us, quietly grieving for someone we had known and lost. Death touches us all, just as birth does. I am so glad we went on this journey with Chummy (played by Miranda Hart, pictured right) and her family, and deeply grateful to organisations such as Marie Curie, who do so much to support and guide people through this dening chapter of their lives. Marie Curie praised the makers of Call The Midwife for sensitively tackling the subject of end of life care in the episode. As a direct result of work by the charitys PR team relating to the episode, a number of Marie Curie Nurses who had also worked as midwives spoke to the media about their roles, and the charity also gained coverage for its report on Difcult conversations with dying people and their families (see page 5).
POSITIVE COVERAGE: End of life care is tackled sensitively in Call The Midwife as the mother of Miranda Harts character passes away
Letting a loved one go with tenderness and care can be immensely healing for all involved. The end of life is as important as its beginning.
HEIDI THOMAS, CALL THE MIDWIFE EXECUTIVE PRODUCER
April 2014 People 11
Feature
The facts behind the story

After practising as a midwife in the East End of London, author Jennifer Worth cared for cancer patients at the Marie Curie Hospital in Hampstead in the 1960s. She left nursing to pursue a career in music in 1973. After she retired, she was inspired to write her rst autobiographical book in response to an article in the Royal College of Midwives Journal, which argued that midwives had been underrepresented in literature. Both the book and subsequent BBC TV series have been extremely successful. Jennifer Worths nal book, In The Midst Of Life, documents her experiences as a nurse and ward sister treating patients who were nearing the end of their lives. Jennifer Worth died in 2011, months before the rst episode of the TV adaptation of Call The Midwife was broadcast.
Lifes beginning and end

Marie Curie Nurse and former midwife Ann Brady reects on her career.
Like Nurse Jenny Lee, my career has moved right from the start to the nish of lifes journey. Life and death happen to us all. On the one hand, there is the excitement of preparing for a baby being born and joining a family, and on the other, preparing for the time when someone is going to leave a family. A good death is only possible if patients and families have access to specialist palliative care and good pain control at home around the clock.
Scotland
GOING THE EXTRA MILE

IMAGE: MATTHEW DIXON/SHUTTERSTOCK.COM
Delivering consistent high-quality care in rural locations presents many challenges. Marie Curie People took a look at how the charity is ensuring its care reaches patients in some of the most remote parts of the UK.
training and travel, its important that Its late at night, and a man is dying. we meet National Institute for Health His wife is caring for him, but shes and Care Excellence quality standards exhausted. The nearest Marie Curie Nurse for end of life around diversity, including lives 50 miles and a ferry crossing away. rurality. Being able to deliver nursing in Thats a common situation for the Marie these areas demonstrates the charitys Curie Nursing Service in the Scottish commitment to the quality standard. Highlands and Islands. The region has a population of 448,000 similar to Brighton or Cardiff but GOING THE DISTANCE spread out across an area of 15,000 In practice, all this means that nurses in square miles. rural Scotland can nd themselves Our main issue is about going the extra mile or a lot the spread of population further. over a big geographical Val Maxwell, Regional Area of the Scottish area, with difcult terrain Manager, said: Our and transport networks, nurses will travel. Highlands and Islands said Diana Hekerem, On occasion, we in square miles, Divisional Business and provide nurses with with only 30 people Service Development accommodation during per square mile Manager (Scotland). the day between overnight In Scotland, the divisional visits because the distances caring services team recognises are so far. The winter can cause that rurality is one of the aspects of us real difculties, particularly lost time diversity that where someone lives trying to get nurses from mainland areas should not mean that they cannot have when ferries are cancelled. high-quality care at the end of their The charitys robust business lives. Families and carers in rural areas continuity planning means that even need the same support and can often feel in difcult conditions, we can maintain incredibly isolated at one of the most the care. We are able to prioritise care difcult times in their lives. and work with the local NHS and other While it can be more difcult to set up organisations to access 4-wheel drive and run services, and there are additional vehicles. set-up costs in terms of recruitment, Close community networks bring other benets, added Diana. Our fundraising groups in these areas are really strong. They understand the value of what we do. And rural MSPs have made it very clear to the Scottish Government that we are making that commitment to delivering care in Scotland. delivering nursing. Even very remote areas have GP and district nurse services. And rural doctors and nurses are used to offering care that might in a town or city be provided by a specialised service or local hospital. Marie Curies solution is to make use of their skills and expertise by providing additional training to nurses who work primarily in other roles. This enables them to provide the high-quality overnight nursing care that Marie Curie delivers, as and when it is needed. Val said: The skills and knowledge that community nursing teams have in delivering palliative care are combined with the additional training provided in their Marie Curie roles. Changing the way were working has had a demonstrable impact on our being able to meet the needs of patients in those areas.
OPEN ROAD: Reaching patients living in the Scottish Highlands can be a long journey
WORKING WITH GPS

In some areas, such as Mainland, the largest Orkney island, Marie Curie services of this kind have been commissioned through local GPs, rather than through health boards. A lot of families in Orkney were struggling, said Diana, and the GP was aware that their families were stretched to the detriment of their health and wellbeing. Admission to hospital would mean a ight to Aberdeen, so the community tended not to let that happen, but the impact on carers was long-lasting after the patients death. Our services were commissioned through primary care through the GP service with people who work in other nursing roles being trained as Marie Curie Nurses. The primary care team recognises that Marie Curie care is part of keeping families at home and plays a critical part in the community resilience of these areas. Another version of the service in Aberdeenshire CHP, another area of Scotland with very remote and rural populations involves nurses who work full-time, but in roles that formally combine community nursing and Marie Curie work. They are sometimes asked to provide both types of care to different patients in the same shift which avoids two nurses being sent many miles to patients who live near one another. The successful introduction of nursing to Orkney has led to new Marie Curie services being planned for other remote islands, including the Western Isles. It takes very close working with commissioners to understand where we can recruit nurses and where we need to base nurses, said Val, bearing in mind that for some places you can only access the population by a causeway or by taking a ight.
15,000
It can be a 60-mile drive

Healthcare Assistant Phyllis McKirdy provides Marie Curie nursing in Cowal and Bute in Argyllshire. She lives on the Isle of Bute. If Im caring for someone on the island, Im normally half an hour away from my patient its often walking distance. But if I need to go to the mainland, I have to catch a ferry. In bad weather, I need to get out early, because the ferries can go off. On the other side, it can be a 45- to 60-mile drive. I love the work, and being one-to-one with patients in their homes. I have always lived on the Isle of Bute its very safe, and I love the scenery, the walking and the golng.
Where someone lives should not mean that they cannot have high-quality care at the end of their lives.
DIFFERENT APPROACH
The challenges of providing care in remote regions have led to Marie Curie devising a different approach to
DIANA HEKEREM
Art
Artists childhood painting sold in aid of Marie Curie

This astonishing image of a crucied Christ suspended over the world was the rst oil painting by Scottish artist Peter Howson OBE and was completed when he was just six. It has just been sold at auction for 2,400 with half the proceeds going to Marie Curie Cancer Care. Painted in 1964, Christ on the Cross went under the hammer at McTears Scottish Contemporary Art Auction in Glasgow. I dabbled for a while, but the image of Christ on the cross with the world in the background was the rst painting that I completed, he said. I do have an emotional connection to the picture, but I wanted to do something for the Marie Curie charity. Marie Curie was one of the rst people I studied when I was younger, and I have great respect for the work the charity does. Murray Easton, Fundraising Manager, said: We are thrilled to be associated with such an incredible artist and a work of art that will hold exceptional personal value to Peter. Every 20 that is raised will fund at least one hour of Marie Curie Nursing care. We are making a real difference but we cant do that without such incredible support. We would like to thank McTears for their tremendous support and for making this happen and to Peter for his fantastic generosity.
ARTISTIC DONATION: Peter Howson with the painting he created at the age of six
About Peter Howson

Peter Howson has established a formidable reputation as a leading gurative painter. Many of his paintings derive inspiration from the streets of Glasgow, where he was brought up. He is renowned for his insight into the human condition, and his heroic portrayals of the mighty and meek. He was official British war artist for Bosnia in 1993. Howson recently completed a dramatic rendering of the martyrdom of St John Ogilvie for the renovated St Andrews Cathedral in Glasgow.
Life-sized unicorn to be sold by auction

A full-sized sculpture of the Unicorn of Scotland has been donated to Marie Curie for auction at the charitys Private View of the Royal Academys Summer Exhibition. The unicorn is the work of artist Tom Hiscocks, who created it using recycled materials. It is one of a series of works based on the Queens Beasts, and inspired by an encounter with the original sculptures in Kew Gardens. Tom said: The Queens Beasts were characterised for the Coronation, and Portland stone replicas now stand in Kew Gardens. I was inspired to create a different representation of them, so I set about giving them new life, using contemporary materials and different expressions. The Unicorn of Scotland is made from steel rods, drinks cans, wire mesh and an old copper water boiler. I am interested in the layers of life and experience that make us who we are, and I have tried to allude to the same idea in making the new Queens Beasts. The idea of the layers of life is continued, in the case of the unicorn, by its references to George Stubbs 1762 painting Whistlejacket, and to Mark Wallingers 2001 lightbox image, Ghost. I donated the unicorn for auction at the Royal Academy because my father has inoperable cancer, and the work that Marie Curie does provides great comfort and support, Tom said. His interpretation of the Queens Beasts will be on show and open to the public in the pleasure gardens at Blenheim Palace throughout May and June. Tom has also donated a second piece of art to be rafed for the charity. Mays Marie Curie People will be carrying full details of how you can be in with a chance to win a unique sculpture.
Art for Care event supports us

Marie Curie is set to receive 50% of the sale of works by leading artists at a new event in Glasgow. The Art for Care event takes place at the Lighthouse Gallery for a week from 12 May. Artists providing works include Gerard Burns, Glen Scouller, Muriel Barclay, Alice Boyle and James Watt. The event is being organised by May Storrie, who is Patron of the Marie Curie Hospice, Glasgow. She said: We are delighted that a lot of artists who have a connection with Marie Curie have donated works. We have paintings by big names, as well as a whole host of very good amateur artists. We will also be selling sculpture, jewellery, glassware and other pieces of art. Some artists who have connections with Marie Curie have donated the whole selling price of their work. Ive had terric support from the other Marie Curie Patrons they have been out spreading the word, putting up posters and encouraging artists to take part. Our aim is that this will be an event that will have longevity we have set up the template, and its repeatable and transferable to other places. The exhibition will be staffed by
QUEENS NEW BEAST: Tom Hiscocks interpretation of the Unicorn of Scotland
ART FOR CARE: Alice Boyles Farm Life
Marie Curie volunteers. May became Patron of the Marie Curie Hospice, Glasgow after her husband, Donald, died at the hospice in 2012. Donald was Patron of the hospice after chairing the Big Build appeal to rebuild it. When Donald passed away, I wanted to carry on the work where he had left off, said May. Organising this event is a very positive thing to do. FOR MORE INFORMATION Art for Care takes place at the Lighthouse Gallery, 11 Mitchell Lane, Glasgow, Scotland G1 3NU between 12-16 May. The gallerys website is thelighthouse.co.uk
FOR MORE INFORMATION Marie Curies Private View of the Summer Exhibition at the Royal Academy of Arts takes place on 14 July. For more details see mariecurie.org.uk/RA or email Chandni.Mistry@mariecurie.org.uk.
My story
ETERNALLY GRATEFUL: Robena Shiekh with her children, Usnan and Zaynah
hospice helped us manage this its not something we could have done in a hospital.
REASSURING STAFF
The hospice staff were so supportive and reassuring, telling me what symptoms to expect. I was worried that I might not be there with Zahir when he died I might be checking on the children or have popped out. But one nurse said that if I was meant to be there when he died then I would be. That felt like just the right thing to say. I was with him at the end on 19 September 2010 I will never forget it. He had stopped eating three days earlier, he hadnt woken up for two days and I was pacing all day when they told me it was only a matter of time. I was in the room when he took his last breath. He suddenly opened his eyes and lifted his head. I knew he saw me it was like he was going to say something to me and couldnt. He passed away peacefully. He died late on Sunday night. The following morning, his body was taken to the funeral parlour and then the mosque and buried at lunchtime on Monday. It is very important in my religion to be buried quickly otherwise it would have been very distressing and stressful for me. The community would have passed judgement on us. Zahirs death was very hard for me to come to terms with. We had been married 18 years. He was the organiser in our family and I felt lost without him. I had counselling at the hospice for around a year afterwards it really helped me. But, after Zahir died, I would have liked more contact with those who helped when he was ill. My daughter, Zaynah, published a poem about her dads death and she raised money for Marie Curie at school. I regularly donate in the name of my husband. In giving to charity, I believe and its linked to my culture that it will help ease his burden and pain. I teach my children this. I would very much recommend the hospice to friends and family. Often in the Asian community, people believe the family should look after the relative at home. But I know that this hospice felt like home for me and I couldnt have looked after my kids and my husband. I will always be grateful for those last days with him. Sometimes I go to visit the hospice garden or chapel to remember my husband. Robena has dedicated this feature to the memory of her husband Zahir, and also to her two children Zaynah and Usnan
MY STORY
I didnt expect to experience such a loving environment

Robena Shiekhs husband Zahir Shiekh was cared for at the Marie Curie Hospice, Bradford in the last three weeks of his life. She tells their story.
I never expected death to knock on my door at my age. I had two small children a four-year-old son, and a 10-year-old daughter when my husband, Zahir, was diagnosed with lung cancer in December 2009. He was 42. It was terminal and the cancer was in both lungs. There was little they could do, and he commenced chemotherapy within weeks. We had planned to go to Pakistan to visit the family in July. He really wanted to see them, and to sort out nances and logistics, so we went. It meant he missed his second chemotherapy treatment, but it was what he wanted. Before we left, the palliative care team visited, and I was very cold towards them. I didnt want interference in my family. Some Muslim families can feel isolated and distrusting, and may not want to let others in, and I understand their difculties. It was only over time that I learned I could trust the palliative care team and the hospice. When we returned to the UK in August, the cancer had spread to Zahirs brain. He had a DIY store and had been working long hours, but he had to stop. I was working as an administrator for a magistrates court and looking after my children. I had to take time off work to care for him.
CONSTANT CARE
Looking after Zahir and two small children was difcult. Zahir needed constant care because he was losing his balance and had trouble walking. I couldnt leave him on his own. In August, the palliative care team suggested we go to the Marie Curie Hospice, Bradford for an assessment. The consultant said Zahir had only weeks or months to live so it made sense to move him into the hospice. That was a big shock. Zahir still seemed very strong, determined and positive we thought we had much more time. I had hoped he might at least make it to our little boys birthday in October. Sadly, he didnt. When he moved into the hospice it was so much better than I expected. Zahir had his own room where visitors could stay overnight. There was a prayer room, conservatory, a multi-faith chapel and eating areas.
The staff listened to me and talked to me about how I was coping. I didnt expect to make so many new friends and to experience such a loving environment.
WARMTH AND REASSURANCE

At the hospice, I really saw the warmth of humanity no matter what your colour or creed, we were there for each other and I will always carry this feeling with me. There were always plenty of hugs and reassuring words: it was such an enriching and trusting experience. It felt like there was a ring of people holding hands around me and my children. Ive never experienced this before or since. In the last few weeks of Zahirs life, I thought I wanted to move him so he could die at home, but I changed my mind because at the hospice he could get quick access to pain relief and other medical help. And perhaps even more importantly, at the hospice I knew I would get more quality time with him. I told family and friends how ill he was and, as is the case with many Asian families, people came from far and wide to visit him at the hospice. It is etiquette to feed visitors so my relatives brought food and we often ate together in the eating area at the hospice. As he became very ill, we had to restrict visitors. The
At the hospice, I really saw the warmth of humanity... It felt like there was a ring of people holding hands around me and my children. Ive never experienced this before or since.
News
WERE RECRUITING FOR THE ULTIMATE CYCLING CHALLENGE

An exclusive group of just 25 Marie Curie supporters will get the unprecedented opportunity of cycling on stage one of the Tour de France in Yorkshire just hours ahead of the publicity caravan and professional cycle teams. The 25 cyclists taking part in Marie Curies Power Peloton event will attend a training weekend in April with performance and nutritional guidance from top coaches. They meet again in July and attend the spectacular presentation of Tour de France teams. On 5 July, their day will commence with an early morning start, after which the Power Peloton will ride at approximately 18mph for up to seven or eight hours. Their nal sprint into Harrogate will be on closed roads, and they will be cheered on by crowds as they cross the ofcial nish line and pose for photographs on the Tour de France podium. After a quick change, the cyclists will return to the VIP grandstand to watch the professional peloton arrive before they and a guest celebrate in style at the ofcial dinner. The following day, they will take part in an easy cycle to a vantage point to catch part of day two of the Grand Dpart, and later in the month as the tour draws to a close, the team will enjoy a reunion in Paris with VIP hospitality
POINT OF VIEW
Why carers need more support

Project Manager Susan Court explains the importance of supporting carers who are looking after someone with a terminal illness.
Cyclists
25
Fundraising target
in grandstand seats as they witness the yellow jersey claimed for 2014. Cheryl Barrett is Marie Curie Project Manager of the Tour de France Grand Dpart, for which Marie Curie is the ofcial charity partner. She said: Its a unique money-cant-buy opportunity, and is limited to just 25 people. We are asking them each to raise 19,000, which will fund a Marie Curie Nurse for a year. The challenge is incredible both from a fundraising perspective and physically. Its a tough route, and participants will need to maintain 18mph on a bike for around eight hours. But theyll be nishing to huge applause from the crowd Harrogate is Mark Cavendishs home town and its widely acknowledged that he aims to win in front of his home crowd. FOR MORE INFORMATION If youre a keen cyclist whos looking for the ultimate fundraising challenge, or you know of someone perhaps a successful business person who might be interested, please do get in touch with Cheryl Barrett on 07984 022 066 or email cheryl.barrett@mariecurie.org.uk
19,000
New AED devices provided to save lives

Marie Curie Cancer Care is installing automated external debrillators in public areas at its hospices and major offices. The debrillators are for use in an emergency if a member of staff, volunteer or visitor collapses and has no pulse. They can be used by anybody with or without training although use of a debrillator should be followed by CPR. Automated external debrillators are designed to stimulate a heart that is not beating in the proper rhythm. The device automatically detects whether or not it needs to give that shock to the person it is being applied to so there is no risk of shocking someone who does not need it. Director of Services Caroline Hamblett said: If someone has collapsed and has no pulse, they are certain to die in minutes unless the people immediately to hand take action. These devices are designed to save lives. They are very safe and straightforward to use. They actually talk you through what you should do. Crucially, they detect when they should and should not shock someone so if the person who has collapsed has a pulse, they simply will not operate. They should be accessible in public places and available for people to use on the same basis as re extinguishers and Im delighted that we now have them at our hospices and other key sites.
Effective cardiac arrest therapy

In the UK, around 30,000 people sustain cardiac arrest outside hospital. Electrical debrillation is the only effective therapy for cardiac arrest caused by ventricular brillation (VF) or pulseless ventricular tachycardia (VT). The delay from collapse to delivery of the rst shock is the single most important determinant of survival. The chances of successful debrillation decline at a rate of about 10% with each minute of delay.
These devices are designed to save lives. They are very safe and straightforward to use.
CAROLINE HAMBLETT
Without carers, the NHS would collapse and Wales would face a 7.7 billion care bill it can ill afford. Carers provide 96 per cent of all community care in Wales, with 90,000 providing over 50 hours of care per week. The main carers benet is worth just 55.55 for a minimum of 35 hours equating to just 1.58 per hour. Caring is part and parcel of life, but without the right support, the personal costs of caring can be high. Caring can take its toll on nances, health, career and family life. Carers may have to give up work to care and rely on low-level benets, forcing them into poverty. Carers contribute so much to family and community by looking after the person they love, yet in return may face isolation and worry, and get little or no recognition or support for what they do.People providing high levels of care are twice as likely to be permanently sick or disabled. Caring for someone who is terminally ill at home places a huge amount of stress on carers. If they are unsupported, that stress can frequently become too much, leading to a breakdown in carer health. Marie Curie recognises the importance of supporting carers. With appropriate support, caring can be life-afrming, deeply satisfying and can provide a real opportunity for both carer and loved one to say goodbye. When carers are enabled in this way, it would be more likely that the people they are caring for will be able to remain in their preferred place of care. Carers need clear, easily accessible information about the support and benets available to them. The Marie Curie Caring for Carers Wales Project has developed a series of end of life care awareness sessions around the practical information and support carers need, building skills and condence in their caring role. Every day in Wales, over 345 people take on a new caring role which adds to the estimated 370,000 carers already identied within the principality. By working in partnership with Local Health Boards, local authorities, voluntary organisations and other carer support services, we can expand the reach of the project to meet the needs of more Carers across Wales. FOR MORE INFORMATION Contact Susan Court by email at susan.court@mariecurie.org.uk or call 029 2042 6000.
ESSENTIAL EQUIPMENT: Caroline Hamblett demonstrates an automated external debrillator with the help of Senior PR and Media Officer Ben Wicks
16 People February 2014
Fundraising
SUN SHINES ON OUR GREAT DAFFODIL APPEAL COLLECTORS

Volunteers were out in their thousands in March to collect for this years Great Daffodil Appeal. Collectors took to the streets and shopping centres across the UK to encourage people to donate and wear a daffodil. The weather was kinder this year, with the warm, sunny days a welcome contrast to the freezing conditions of 2013. Celebrity support and a TV and radio campaign boosted public awareness and kept donations rolling in. Liz Thornton, Senior Fundraising Product Manager for the Great Daffodil Appeal, said: It was fantastic to see so many people collect again for Marie Curie, including lots of staff and volunteers who already help the charity in other ways. Were truly grateful to all of our collectors, and to our brilliant fundraising groups for organising and hosting so many collections. Id also like to say a big thank-you to everyone who donated to the appeal. This year we used a variety of media channels, from TV to social, to spread our donate for a daffodil message and make the Great Daffodil Appeal unavoidable. Support from highprole celebrities really helped the appeal. She added: Its been great to hear from enthusiastic supporters on social media, and nd out about their stories and fundraising activities. Great Daffodil Appeal collectors included members of Lions Clubs across the UK. And corporate supporter Northern Rail provided over 100,000 in free marketing space and held collections. Marie Curie also held Great Daffodil Appeal events at the Palace of Westminster, the Scottish Parliament, the National Assembly for Wales and the Northern Ireland Assembly.
SCOTTISH SUPPORT: Members of East Kilbride Fundraising Group with (second from left) Scottish Parliamentary event host Linda Fabiani MSP
STARS RAISE AWARENESS: Linda Robson chats to Lorraine Kelly
SOCIAL MEDIA
Thousands of Marie Curie supporters took to social media to pledge their support, tell the charity about their fundraising and share their stories. One of those was Victoria Beckham, who tweeted a daffodil picture and asked her 7.4 million Twitter followers to support the appeal.
PLANS FOR GROWTH: Head of Fundraising Campaigns Tracey Murray
DOGGED DETERMINATION: Furry fundraising
FAMILY AFFAIR: Young and old supported the appeal
Appeal growth plans revealed

Marie Curie will transform the Great Daffodil Appeal for 2015 and beyond with plans to signicantly increase net income. Head of Fundraising Campaigns Tracey Murray said: The charitys Strategic Plan for 201419 outlines its ambitious aim to reach 400,000 people. We need more money to deliver those services and the Great Daffodil Appeal is one of the ways we will achieve that growth. We want to make the appeal part of the fabric of the nation. Were looking for the campaign to make 20 million gross income by 2020 and are seeking to deliver an improved return on investment from appeal activity. Feedback from staff and volunteers has helped to shape plans for the appeal. More will be revealed at the charitys roadshows (see page 4) and in future issues of Marie Curie People.
GETTING A-HEAD? The striking Great Daffodil Appeal outt certainly helped some fundraisers get noticed
Food for thought

How do I train for a marathon?
The London Marathon is fast approaching. Supporter Camila Fernandez, who will be running on behalf of Marie Curie, offers her top training tips to all you runners out there.
TIP ONE Twos company
Long runs are one of the most important parts of training and something I never do alone. Chatting while running is a much-needed distraction when youre clocking up the miles and keeps you from focusing too much on numbers.
Desert island essentials

Imagine youre marooned on a desert island just like on the radio show, except you have a copy of Marie Curie People to read. What items would you want with you? Is there a book or a lm you cant live without? This month, Kirsten Hearn, Caring Services Policies and Publications Lead, takes a seat under the Marie Curie People palm tree. Kirstens main role is looking after Caring Services publications and non-clinical policies. She is currently developing an internal policy network that meets once every two months to talk about internal or operational policies in development across the charity.
TIP TWO Get on a regular training scheme

My friend recommended running guru Hal Higdons training regimes. He has plans for every ability, but I chose the Novice 2 programme.
TIP THREE Keep motivated, even when things go wrong

Training for a marathon can take over your life and its not always easy to t it around your schedule. Its easy to beat yourself up when things dont go as planned, but I think its important to just try your best, do what you can and, when you can, take a friend along with you. FOR MORE INFORMATION You can get more training tips from Hal Higdons website at halhigdon.com. Search under the Marathon drop-down menu for information on the Novice 2 programme.
A SONG OR ALBUM
Id take three songs: Firstly, Bonnie Tylers Total Eclipse Of The Heart. I read this song out as a speech at my best friends 21st birthday party. Secondly, Bon Ivers Skinny Love. I saw his band play live last year and it was pretty amazing. Finally, Id take Lordes Team. It would be pretty remiss of me if I didnt mention my home countrys (New Zealand) current favourite export.
HAMMER TIME: Kirsten Hearn, Policies and Publications Lead for Caring Services, would bring essential tools to her desert island
Sudoku solutions
Below are the answers to the Sudoku puzzles on page 19.
8 3 7 2 6 5 1 9 4 5 1 6 9 7 4 2 3 8 9 2 4 8 1 3 7 5 6 6 5 1 4 8 7 3 2 9 2 4 3 5 9 6 8 7 1 7 9 8 1 3 2 4 6 5 3 7 9 6 4 8 5 1 2 4 6 2 3 5 1 9 8 7 1 8 5 7 2 9 6 4 3
A FILM
Bright Star, a movie about the poet John Keats, with lots of beautiful clothing in it.
A USEFUL ITEM
A hammer. Having just moved house, I can attest to the importance of a good hammer.
A BOOK
Leviathan by Paul Auster. As the story is told through the eyes of the main leads best friend, it has this really interesting reective quality to it.
A LUXURY ITEM
If possible, can I take an app? If I could, I would like WhatsApp. I message my mum in New Zealand on this constantly.
ON THE RUN: Camila Fernandez is running the London Marathon in aid of Marie Curie
WRITE TO US
Do you have an idea for the Food for thought page a recipe or advice column? Perhaps you would like to feature in our Desert island essentials section? Write to us at mariecuriepeople@mariecurie.org.uk
Recipe of the month... English breakfast tea biscuits

Baking blogger Suzy Pelta shares her recipe for fantastically fragrant biscuits. Suzy will be an official blogger for the Blooming Great Tea Party from 2029 June. INGREDIENTS:
250g unsalted butter 40g strong loose-leaf English Breakfast Tea 250g plain our 100g icing sugar Pinch of salt
ANNS INSIGHT
Senior Insight Manager Ann Davison applauds our collectors

Three cheers for our Great Daffodil Appeal collectors! They are so full of commitment to helping people. We asked them last year why they support Marie Curie and nearly three-quarters said they liked making a difference. Lots of people gave, said one. I got to see the nice side of Britain. With the help of agency Incite, we found out that over half of collectors had a personal connection with Marie Curie or our cause. Around 40% were collecting in memory of someone. Most collectors were over 45, with one-third over 65 and mostly women. About 40% of over-65s said they help Marie Curie whenever they can. Its a very inclusive appeal. Im community-minded, said one lady, but because I cant do much physically, I needed something that I could realistically do. The Great Daffodil
Collectors feedback is positive

Appeal allowed me to do that. New collectors were younger and a bit less committed to the charity. The hope is that they will want to get more involved now especially as nearly a third of 18- to 44-year-olds were collecting in memory of a loved one, so understand the cause. Three quarters of collectors would consider helping Marie Curie in other ways. The younger age groups, and men, were especially interested in sponsored events. A quarter of 55- to 64-year-olds said theyd consider volunteering at a Marie Curie Shop. Collecting was easier than expected. The vast majority of collectors said they were likely or very likely to collect again. They like the fact that it only takes an hour or two to do their bit and they can choose when and where to help. They suggested making the sign-up process easier something Marie Curie streamlined this year.
METHOD:
1 Melt the butter in a medium saucepan on the hob. Once melted, take the pan off the heat, add in the tea and leave for ve minutes. 2 Mix together the our, icing sugar and salt in a large bowl. 3 Pour the tea butter through a sieve into the our, icing sugar and salt. Press down on the tea to release as much butter as possible. Discard the tea leaves. 4 Using your hands, mix together the ingredients. Add in the milk and work together until you have dough. 5 Roll dough into a log shape, cover in cling lm and chill in the fridge for 30 minutes. 6 10 minutes before the end of chilling time, preheat the oven to 180 degrees. 7 Remove dough from the fridge. Slice into biscuits and place on a baking tray lined with baking parchment. 8 Bake on the middle shelf for 12-15 minutes, until the biscuits are light golden brown. 9 Cool on a wire rack, and serve with a good strong cup of tea.
PS Why not experiment with different teas? IT COULD BE YOU Would you like to be our chef of the month? Email your favourite recipe, a photo of yourself TAKING and a picture of the THE nished dish to BISCUIT: Niall Durdin ana.malinovic@mariecurie.org.uk
MORE RECIPES See more of Suzys recipes at suzypeltabakes.com
Hard Easy
7 6 4 5 3 2 9 1 8
2 3 9 7 1 8 6 4 5
5 8 1 4 6 9 3 7 2
1 2 3 8 9 7 4 5 6
4 7 6 1 5 3 2 8 9
8 9 5 6 2 4 1 3 7
9 5 7 2 4 1 8 6 3
3 1 8 9 7 6 5 2 4
6 4 2 3 8 5 7 9 1
Inbox
TOP TWEETS
Here is a selection of the top tweets from the past few weeks. Follow us on @mariecurieuk or tweet using #mariecurieuk
AltrinchamAirCadets @AltyAirCadets
Inbox
THANK YOU FOR MAKING A GREAT DIFFERENCE FOR US
Inbox is Marie Curie Peoples forum for your letters and emails. If youve a brilliant idea or a question about our work or if something is bugging you email mariecuriepeople@mariecurie.org.uk
Thank you to everyone that has supported us today collecting for @mariecurieuk #daffodilappeal #Hale #whatwedo
Linda Robson @LindaRobson58
Now bedtime for me just thought Id share these pics of my mum reet and Larz @mariecurieuk heartfelt Thanks xxxx
Gill Denty @Bluenosegill
I would like to thank all Marie Curie People readers who volunteered to make the Great Daffodil Appeal 2014 truly special. Once again, we appealed to you all to give up a couple of hours to support our services. As ever, the response was truly magnicent. Marie Curie staff and volunteers including so many people from roles outside fundraising really went the extra mile for us, supporting every aspect of the appeal. We havent got the results in yet, but the weathers been really good, and we had a formidable presence on the street and in shopping centres, right across the UK. So were expecting a good nal gure. So, whether you were out collecting or working behind the scenes, thank you so much. You really did make a difference. Tracey Murray Head of Fundraising Campaigns PS Wed love to see you all back next year.
BIRTHDAY GIFT: Chairman Ted Mutimer and the Pennines Fundraising Group present Janine Larkin with a certicate of thanks. Janine recently turned 30 and asked her party guests to donate to Marie Curie instead of giving her presents, raising 510 during the night. Janine is a Fundraising Group member and a Marie Curie Nurse
THREE MILLION THANK-YOUS

Id like to say a huge congratulations and thank you to all of our Marie Curie Fundraising Groups, who have raised an incredible 3,154,118 with, at the time of writing, several weeks to go before the year-end. From our newest groups who joined us this year to our longest-serving groups, they have all done a fantastic job. Its thanks to them that Marie Curie has such a strong presence and so many excellent fundraising events in communities right across the UK.
Thanks are also due to our fantastic fundraising teams, who work hard to recruit and support our groups. March is always an extremely busy time for our groups and, having already beaten last years total of 3,043,670, Im really looking forward to seeing the nal total for 2013/14. If you have any questions about the Fundraising Groups programme, please do contact me. Kerry Marland Fundraising Volunteer Programme Manager kerry.marland@mariecurie.org.uk
@mariecurieuk 20 = 1hr care! You gave my dad dignity and respect. There is no price you can put on that.
Bolton Lions Charity @BoltonLions
CARING SERVICES
Were also considering getting distinctive headgear to match that of @mariecurieuk daffodil hats.
The refurbishment of hospices to create brighter, open spaces is an exciting element of the charitys continuing development
Dawn Tame-Battell, Assistant Director of Patient Services, outlines the signicant building work underway at several Marie Curie Hospices, and why this work is critical to providing specialist care
Every year during the Great Daffodil Appeal, I hear wonderful and moving feedback about the excellence of our care, with members of the public taking the time to speak with collectors about their experiences. How frequently do we hear about the buildings in which some of our care takes place? Not often, I would guess. Yet our hospices are a vital part of the way we are able to provide invaluable specialist care to over 8,000 people and their loved ones each year. Im very pleased to say that we now work only in purpose-built hospice buildings. Last year, we opened our brand new West Midlands Hospice, but I really want to share with you some of the other exciting things we are doing. A few of our hospices are now starting to show their age, so we are working through our estate, using a combination of Department of Health grants and Marie Curie funding, to deliver improvements. In Hampstead, one of Marie Curies rst purpose-built hospices opened by the Queen Mother in 1978 some of the outpatient areas are being totally overhauled, including the lounge, activity of improvements currently underway at Bradford, which include redecoration, improved ventilation, replacing ooring in certain areas, and improvements to how we use space, such as making the family room open plan. To make sure we are able to deliver these developments, we have taken the difcult decision to close eight beds for up to six weeks. This is more than rst planned, but we felt that the discomfort the works will cause would compromise care for patients in some rooms. The teams at Bradford are going above and beyond to ensure high standards of care and a comfortable and calm environment, not just for patients but their visitors too. Refurbishments can be disruptive. Sometimes they can even mean completely moving a hospice facility to a temporary site, as we had to do when the Edinburgh team worked from the Western General Hospital. But when we get through these challenges, we can provide a very special and specialist environment where people can receive care, with their loved ones around them. Well keep you updated on progress through Marie Curie People and Pssst!
FACEBOOK FRIENDS
Followers on Facebook are speaking out about the valuable support from Marie Curie. Follow us at facebook.com/MarieCurieUK
Sandra Watson Only lost my dad last week, but had already signed up to be a collector tomorrow. Im still doing it. In fact Im gonna do more hours than I intended to. x Alison Jewitt My husband died nearly 27 years ago and because of Marie Curie he was able to get his wish of dying at home. I am still in contact with our then nurse... I believe it is the right of anyone who is terminally ill to be able to die where they want. Zamiera Karwar Marie Curie nurses are angels. My family and I will never forget the nurses who cared for my aunt (Nov 2011). They provided amazing care and support for my lovely aunt in the last few days of her short life. Sandra Watson lost my dear husband a few days ago and had several MC Nurses. They were all fantastic, but the one I had when my husband passed went that extra mile and I will never forget her.
rooms, gym and clinic. This refurbished area will provide a brighter and more spacious day therapies unit. In Newcastle, a beautiful new patient, visitor and staff cafe facility has just been opened. This is a big improvement on the previous facilities which were no longer meeting the needs of this busy hospice. And Im very excited about the array
TEA TIME: Building work on the new cafe facility at Newcastle has just completed
WRITE TO US
Do you have a comment about the charity or one of our articles, or a suggestion for a story? Write to us at mariecuriepeople@mariecurie.org.uk. Comments and letters may be edited.
Noticeboard
Events support duo earn quarterly award
A long-term volunteer at the Marie Curie Hospice, Cardiff and the Vale has received a special royal thank you for his contribution to the hospice. Basil Priest (pictured with Gloria Hunniford) attended the Royal Voluntary Service Diamond Awards ceremony at Lancaster House, London. He was one of the 60 champions chosen from over 2,000 nominees to receive the Diamond Champion award from HRH The Duchess of Cornwall. The awards were made to celebrate the fantastic contribution older people make to the community and the difference they make to the lives of others. Basil joined the charity as a volunteer 26 years ago following the death of his wife at the hospice. He has given his time ever since, and spends four days a week helping all departments at the hospice. His duties are varied and include helping with driving, gardening, and supporting maintenance, housekeeping and kitchen staff.
60 SECONDS WITH...
Diana Hekerem
Diana Hekerem fan of sports, cheese and the countryside is Divisional Business and Service Development Manager (Scotland). Q: What did you do before you joined Marie Curie? I worked in development in Ukraine and Nigeria. I also had brief periods as a dental clinical audit assistant and quality control in a paint factory literally watching paint dry. Q: What are the three most important aspects of your job? Working with experts in and outside Marie Curie trying to innovate new ways to support people at the end of life; working with commissioners of services to maintain or develop the contracts we have with the NHS; and working with operational colleagues to support implementation and design and review of our services. Q. Describe your typical day. Analysing and mapping services, drafting a business case, reviewing current service design project status, reviewing a policy consultation with the policy team, providing info to major gifts, and reading the latest research to inform a meeting. Q. What do you do when youre not at work? I set up the Chukwu Trust for micro credit and education in Africa, and lead the 200 junior section of Falkirk Rugby club. I also run, swim, ice skate and shout at the side of rugby pitches, thanks to my kids. Q. When was the last time you laughed? This morning, playing my daughters dressing game. Q. If you were an animal, what would you be? A platypus. Q. What makes you happy? Being in the Scottish countryside or sitting under mango trees with a cold Star in an African village. Q. What makes you sad? How much ignorance can ruin peoples lives. Q. What did you want to be when you grew up? A nancial consultant and hippy. Q. Whats your favourite pudding? Cheese. Q. Which ve people, alive or dead, would you like to invite to dinner? Mohammed Yunus (founder of microcredit); my gran (she was a scientist 80 years ago and died before I could ask her interesting questions); Dr Ben Goldacre, author of Bad Science; Sandi Toksvig (The News Quiz); and Emily Pankhurst (suffragette).
Baby Elizabeth Henderson, weighed in at 9lbs 4oz on 5 March. Marie Curie Senior Project Manager Andrew Henderson is her proud dad.
WRITE TO US SUDOKU
Easy
Do you have a birth, wedding, civil partnership, retirement or long service award to celebrate? Send details and a photo to mariecuriepeople@mariecurie.org.uk
Marie Curie People sudoku sponsored by:

Create and solve your Sudoku puzzles for FREE.
To play: Complete the grid so that every row, column and every 3x3 box contains the digits 1 to 9. There is no guessing or maths involved, just use logic to solve. Find the solutions on page 17.
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People

Marie Curie Cancer Cares newspaper for staff and volunteers

APRIL 2014 REACHING OUT TO REMOTE PATIENTS

FIND OUT WHERE WERE HOLDING WALK TEN

How Marie Curie is delivering care to people in remote parts of Scotland

WE REALLY CANT DO IT WITHOUT YOU

Pete Jones Productions

FORECAST FOR SPRING IS SUNNY WITH A CHANCE OF DAFFODILS

SUMMARY OF THE PLAN

People April 2014

MARIE CURIE APPOINTS FIVE NEW TRUSTEES

Refresh for What we say booklet

MARIE CURIE PEOPLE NEEDS YOUR NEWS.

April 2014 People

Stars out in force for Great Daffodil Appeal

IMAGE: LAYTON THOMPSON

People April 2014

The People Programme the latest

This bold plan is what we should be doing

Executive Board hits the road book your place

TRANSFORMING THE BRAND

MARIE CURIE STRATEGIC PLAN ROADSHOWS 2014

23 April 23 April 25 April 28 April

April 2014 People

NEW PARTNERSHIP AIMS TO GROW INCOME BY 500,000

Doctors raise pain relief concerns in charity survey

Audit agency returns to review new governance measures

of doctors said lack of anticipatory (just in case) prescribing

of doctors said poor availability of pain relief out of hours

of doctors said concern about over-prescribing

People April 2014

THOMPSONS PARTNERSHIP TO RUN FOR A THIRD YEAR

TV ad appeals for funds

Helpers rate support highly

Alex is new Head of Individual Giving

To view the ad, visit the Marie Curie intranet at mariecurie.org.uk/drtv

April 2014 People

Walk Ten returns with new venues

Walk Ten: where and when

Dalkeith Country Estate Edinburgh

Hampton Court Palace London

IMAGE: ANTHONY SHAW PHOTOGRAPHY/SHUTTERSTOCK.COM

1 million funding to support broad range of research

About the Marie Curie Research Conference

People April 2014

WORK UNDERWAY ON NEW WEBSITE

UPDATE TO LOOK AND FEEL

Claire is new Head of Digital

IMAGE: MICHAEL COOPER

CV: Claire Hazle

An ice way to raise money

April 2014 People

FINANCE DIRECTOR TAKES A LOOK AT THE NUMBERS

BUDGET FOR 2014/15

FUNDING THE NEW STRATEGIC PLAN

SHOPS AHEAD OF LAST YEAR

10 People April 2014

TERMINAL ILLNESS IN PRIME TIME

April 2014 People 11

The facts behind the story

Lifes beginning and end

12 People April 2014

GOING THE EXTRA MILE

WORKING WITH GPS