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LI M U
Ty Ninh hin ti l mt tnh ang pht trin mnh m v nhiu mt ca nn kinh t nht l khu vc th x. T cui thng 12/2012 th x c B Xy Dng cng nhn l th loi III v ang phn u tr thnh thnh ph trc thuc tnh trc nm 2015. l xu th pht trin chung ca nn kinh t tnh nh, y cng l c hi v nhiu thch thc cho cc doanh nghip v cng ty trong thi gian sp ti. V vy chin lc kinh doanh hay cn gi l k hoch kinh doanh ca mt cng ty ng vay tr rt quan trng trong qu trnh tn ti v pht trin ca cng ty. Vi khc khao c lm giu chnh ng bng ngh lc v tr tu ca tui tr, lng nhit huyt ca thanh nin v nht l ci TM lun hng ti s hon m, s chia s cng ng nhm gp phn no cng sc ca mnh xy dng qu hng ngy cng pht trin mnh m hn. Qua mt thi gian lm vic trc tip tng i kh di ti khu vc th x , nhn thy nhu cu n tra v ngh ngi ca mt s phn cng nhn vin chc cc cng ty rt ln nn t tng kinh doanh qun cm kim ch ngh tra c hnh thnh v ln k hoch. C th tng m qun cm khng cn xa l g trong vic kinh doanh ngy nay nhng vi suy ngh : Hy ngh khng c v vn khng mi, bng s sng to ca mnh nhm to ra s khc bit bin n thnh nhng li th cnh tranh, ti tin tng c th pht trin thnh cng. Nu bn no c thy c hng th vi tng ny v nh cng mnh hp tc th lin h qua s in thoi : 0986 992 938

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I. PHN TCH TH TRNG 1. Nhu cu th trng: a bn th x l khu vc trung tm tp trung nhiu cng ty ln, cc c quan hnh chnh nh nc hot ng do s lng ngi tp rt cao. Vi qu thi gian ngh gii lao gia bui lm vic khng di, nn h chn gii php n cm ti cc qun n l a s v mt thi gian v tranh th thi gian cn li ngh ngi c sc khe cho bui lm vic k tip. Vy n Tra v Ngh Ngi l nhu cu tt yu, lun lun c v tn ti mi trn th trng. 2. Th trng m d n hng ti: Th trng m d n hng ti l cung cp dch v qun n cm tra kim ch ngh gii lao min ph ti a bn th x Ty Ninh. y l th trng tim nng c th pht trin mnh m trong thi gian ti v cha c m hnh no hot ng nh vy ti a bn th x. Ti ni tin hnh t qun n c cc cng ty ln nh sau : Cty xe my Khng Hu, Cty Th Gii Di ng, Cty in My, Cty Vin Thng Viettel, Cty xe my Hong Nam, Cty xe my Sang Trng v i ng nhn vin t vn khch hng ca cc cng ty cho vay tr gp : PDF, SG, VP Bank, MeKong hot ng trong cty bn xe my ( y l khch hng tim nng nht v h khng c vn phng chnh thc nn nhu cu ngh tra cc qun rt cao). Ngoi ra cn c kh nng mt s khch hng hi xa a ch qun n nh cc cng ty bo him: Bo Vit, Bo Minh, PJICO, Vin ng, Du Kh., cc Garage sa xe t... 3. Li ch ban u dch v mang n cho khch hng: - Tit kim c thi gian i li : thay v sau khi n tra xong khch hng phi mt thi gian n cc qun c ph liu, vng. Nu khng th h phi v ni mnh lm vic ngh ngi trong mt khng gian cht chi, tm b, nng bc. - Tit kim chi ph cho khch hng: h khng cn phi tn tin nc ung m vn c ch ngh gii lao (y l li ch thit thc nht cho khch hng) 4. C hi kinh doanh: y l m hnh kinh doanh mi nht cha c qun n no thc hin ti a bn th x. 5. Chin lc pht trin di hn: Pht trin chui ca hng Cm V theo hnh thc nhng quyn danh ngha (0 VN) cho nhn vin ca ca hng cc huyn trong tnh. y cng l mt phn Trang 3

mun chia s vi cng ng v cng l chin lc o to nhn s theo hng gn b lu di. 6. ngha tn thng hiu, mu sc, logo + Tn thng hiu : Cm V + Mu sc : - Vng Xanh l - Mu : th hin s tm huyt, chin thng - Mu vng: th hin cht lng vng Ngon! khng ch l Ngon ! .com Cm

- Mu xanh l: y l mu ca thin nhin, biu tng cho s ha hp + Logo: - Chic a vng : tng trng cho mn n t cht lng vng. - i a : ghp thnh hnh ch V hng vo tm chic a vng, dng : Ch Tm to nn cht lng vng, mi vic iu phi ly Tm lm chun. - Ch V mang nhiu ngha : Cm V : Cm Vit mng n ngi Vit Cm V: Cm Vn phng V: 2 chic kim ng h gi n thi gian n tra l nh n Cm V - Ch .com: mang ngha v mt truyn thng trn internet II. PHN TCH I TH CNH TRANH: Cc qun n hin ti ang hot ng tt ti a bn th x nh: Ba Tr, Ngc Ph, Cy Me, Min Ty, Ph Lai, Hong Anh 1. im mnh ca i th: - Thc n ngon. - Nhiu mn cho khch hng la chn. - Gi thnh va ti tin ca khch hng. - Nm trn mt tin v hot ng thi gian di nn khch hng bit n nhiu. 2. im yu ca i th: - Tng quan v v sinh khng tt cc khu nh sau: Trang 4

- Cc dng c dng cho khch (chn, da, a, mung) cha c chun b tt, nht l a v mung cn rt bn. - Khn giy vt rt ba bi. - Ly nc ung do dng chung nn rt bn ( mi tanh). - Dng c lau bn hu nh l ni d, thay v l chic khn sch s ng v tr. - Khng gian qu nh to nn khng kh khng thoi mi khi n ( nng, n o) - Khng c ch ra tay v mt cho khch hng trc khi n lc khch c nhu cu. - Ni xe khch hng hu nh ngoi tri do yn xe rt nng to cho khch hng rt kh chu khi ra v. - Ngi phc v v m quan bn ngoi cha c tt nh: trang phc, kiu tc, nht l cc mng tay v chn. - Ngi phc v khng c o to by bn. - Khng c quy trnh hot ng by bn gy ra cnh rt bt nho trong nhng gi cao im. - Khng c chuyn lc Maketing. - Khng c chuyn lc v gi. III. TIU CH TNG TH HOT NG CA D N QUN CM Sau khi phn tch cc mt mnh - yu ca nhng qun cm ang hot ng th qun cm ca d n s hot theo cc tiu ch sau: - V cht lng thc n: phi m ngon v an ton v sinh thc phm do vic chn mt u bp gii c b dy kinh nghim v cc nh cung cp thc phm c uy tn l vic rt quan trng m Cm V t bit quan tm. - Thnh phn mt phn n gm: + Cm: khng hn ch s lng ( hnh thc bao no) + Mn n chnh (mn mn hoc chay) + Mn n ph ( mn canh + mn xo + chua) + Mn n trng ming

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- S lng thc n cc ngy trong tun nh sau : trong mt ngy c t nht l 5 mn n chnh ch lc, nu trong 10 ngy chay ( dnh cho khch hng n chay 10 ngy theo o Cao i) th s c thm cc mn n chay theo thnh phn nh sau CC MN N MN 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 1 2 Th 5: 3 4 5 1 2 Th 6: 3 4 5 1 2 Th 7: 3 4 5

Th 2:

Th 3:

Th 4:

CC MN N PH Mn xo 1 2 3 4 5 1 2 3 4 5 Mn canh 1 2 3 4 5 chua

CC MN N CHAY 1 2 3 4 5 6

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- Gi thnh: ban u th theo mt bng chung ca khu vc (bnh qun khong 20.000/1 phn) , nhng v thi gian sau d kin s r hn 5-10% so vi gi ca cc qun hin ang hot ng (chnh sch chuyn lc v gi) - Dng chuyn lc Maketing rt ngn thi gian tip cn vi khch hng. - Cc dng c khch s dng phi c trang b ng tiu chun nh: Da : s dng loi meca hoc s khng c m, nt.. v c thit k in n theo t trng ca qun. Mung : s dng loi Inox loi dy a: loi bng g Nc ung dng ly nha s dng mt ln. - t cc bng yu cu b rc ( khn giy ng ch) ng ni quy nh, bn cnh b tr thm ngi thng xuyn dn dp v sinh. - Dng c lau bn tt c phi s dng khn chun b trc. - Nh n vi din tch (5m x 8m ) c lp bng l to khng gian mt m. - t 3 vi nc gn khu vc u xe khch ra tay v mt nu c nhu cu. - Bi u xe c che nng bng li nha ( loi dng trong cc vn lan) - Tt c nhn vin u bn ng phc to phong cch chuyn nghip. -Tt c nhn vin c o to v tc phong, cch thc lm vic theo mt Quy trnh hot ng chun. - Chng trnh hot ng maketing, khuyn mi theo mt k hoch lu di din ra xuyn sut trong qu trnh hot ng ( Chuyn Lc Maketing). - Chnh sch gi c: xy dng theo m hnh T Trang Tri n Qun n nhm to ra u vo vi chi ph thp nht. IV. CC K HOCH V PHNG PHP SN XUT KINH DOANH 1. K HOCH T CHC NHN S - Hnh thc php : h kinh doanh c th

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- C cu b my t chc:

Qun L

Sn Xut

Phc V

- Phn cng - b tr nhn s: Stt B phn Nhn s Chc v S ngi Nhim v - Qun l, iu phi, gii quyt cng vic hng ngy. - Thu ngn - Theo di thu chi hng ngy ( k ton) - Lp k hoch, nh hng, xy dng chin lc pht trin ca ca hng. . - Qun l nguyn vt liu, ch bin mn n, nghin cu mn n mi. - Thc hin cc cng on chun b, v sinh phng bp, cc dng c nu n. - Phc v khch hng, bng b n, v sinh ca hng. - Giao hng nu c n t hng. - Trong coi, sp xp xe ca khch hng, ngay ngn, ng v tr

01

Qun l

Qun l

01

Bp trng 02 Sn xut Ph bp Nhn vin bn Bo v

01 01 04 01

03

Phc v

2. K HOCH TI CHNH: Tng ngun vn: 150.000.000 + Vn u t ban u : 115,600,000 + Vn hot ng v d phng ri ro: 34,400,000

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CHI PH U T BAN U Khong mc Giy php kinh doanh v cc loi giy t khc t cc mt bng Sa sang, ci to ca qun ( bn, gh) Thit b sn xut ( ni, bp, dao,.) T lnh ng phc nhn vin Lp trang web B chn, a, mung, a Chi ph marketing ( t ri + khuyn mi gim gi 50% trong ngy u khai trng) Cc chi ph pht sinh khc TNG CNG gi tr 1,000,000 30,000,000 25,000,000 15,000,000 12,000,000 150,000 5,000,000 30,000 sl 1 1 1 1 1 24 1 300 thnh tin 1,000,000 30,000,000 25,000,000 12,000,000 3,600,000 5,000,000 9,000,000 25,000,000 5,000,000 115,600,000 c sn ghi ch

* D TNH TI CHNH KHI HOT NG CC IU KIN a) Hot ng trong iu kin thun li D kin sau khi i i vo hot ng doanh nghip s cung cp 200 sut n mi ngy Sau y l bng d ton chi ph hng thng vi cng sut phc v l 200 sut n/ ngy

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CHI PH HNG THNG Khong mc

Tin thu mt bng Tm + khn giy + hp ng cm Thc phm, gia v.. Nhn cng: + Qun l + Bp trng + Bp ph + Phc v + Bo v Chi ph n tra cho nhn vin in + nc+ ga+in thoi+tivi+internet Marketing ( khuyn mi , pht trin th trng) Chi ph pht sinh khc 5,000,000 5,000,000 3,500,000 2,500,000 2,000,000 2,400,000 2,500,000 1,000,000 2,000,000 1 1 1 4 1 1 1 1 1 5,000,000 5,000,000 3,500,000 10,000,000 2,000,000 2,400,000 2,500,000 1,000,000 2,000,000

gi tr
5,000,000 1,000,000 60,000,000

sl
1 1 1

thnh tin
5,000,000 1,000,000 60,000,000

ghi ch

TNG CNG

99,400,000

S lng sut cm d tnh bn ra trong ngy: 200 sut S lng ngy phc v trong thng : 30 ngy Gi vn ca mt sut n: 99,400,000 / 200 x 30 = 16,567 Gi trung bnh bn ra 1 sut n: 20,000 Li nhun hng thng : (20,000 16,567) x 200 x 30 = 20,600,000 Thu doanh nghip/1 thng : 400,000 Li nhun sau thu: 20,600,000 400,000 = 20,200,000 Li sut ngn hng : 1.5% /1 thng = 1,500,000 Li nhun sau thu v li sut ngn hng: 20,200,000 1,500,000 = 18,700,000 Trang 10

Nh vy vi vn u t ban u 150 triu ta c th tnh ra thi gian hon vn l 08 thng. b) Hot ng trong iu kin ri ro, kh khn Bng d ton li nhun trong iu ri ro, kh khn s lng bn ra ch t 70 sut / 1 ngy Cc khon chi ph c nh v bin i trong 1 thng

CHI PH C NH Khong mc
Tin thu mt bng Nhn cng: + Qun l + Bp trng + Bp ph + Phc v + Bo v Chi ph n tra cho nhn vin 5,000,000 5,000,000 3,500,000 2,500,000 2,000,000 2,400,000 1 1 1 4 1 1 5,000,000 5,000,000 3,500,000 10,000,000 2,000,000 2,400,000

gi tr
5,000,000

sl
1

thnh tin
5,000,000

ghi ch

TNG CNG CHI PH BIN I Khong mc

Tm + khn giy + hp ng cm Thc phm, gia v.. in + nc+ ga+in thoi+tivi+internet Marketing ( khuyn mi , pht trin th trng) Chi ph pht sinh khc

32,900,000

gi tr
500,000 21,000,000 1,500,000 1,000,000 500,000

sl
1 1 1 1 1

thnh tin
500,000 21,000,000 1,500,000 1,000,000 500,000

ghi ch

TNG CNG TNG CNG CHI PH KHI BIN NG

24,500,000 57,400,000

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S lng sut cm d tnh bn ra trong ngy: 70 sut S lng ngy phc v trong thng : 30 ngy Gi vn ca mt sut n: 99,400,000 / 70 x 30 = 27,333 Gi trung bnh bn ra 1 sut n: 20,000 S tin b vo hot ng trong thng : (27,333 - 20,000 ) x 70 x 30 = 14,500,000 Thu doanh nghip/1 thng : 400,000 S tin b vo sau thu: 14,500,000 + 400,000 = 14,900,000 Li sut ngn hng : 1.5% /1 thng = 1,500,000 S tin b vo sau thu v li sut ngn hng: 14,900,000 + 1,500,000 = 17,300,000

* PHNG PHP GII QUYT CC RI RO KHI HOT NG ( L 17,300,000 ) * K HOCH DOANH THU HOT NG * K HOCH CHIN LC V MARKETING. * K HOCH CHIN LC V GI. * QUY TRNH HOT NG QUN CM. * QUY TRNH O TO NHN S.

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