MARKETING PLAN WORKSHEET

Instructions: Using Shaun Deckers Marketing Plan as a model, apply the 4 Ps (product, place, price, and promotion) of marketing presented below to your business to create your marketing plan. Answer each question given below. I. PRODUCT 1. Research the competitors in your local area (that specialize in the same type of business as yours) to generate a list of products and/or services they offer. Type the list of products and/or services in the space provided below. Blush Boutique: 25% off for Easter Touch Boutique: Cheap shipping starting at $3.99 Savvy Girl Boutique: Next day guarantee shipping.

2. Based on the research you conducted above, what products and/or services will you offer through your business? Type the list in the space provided below. The products and/or services my business will offer are: I will have holiday sales, cheap shipping, and next day delivery.

II. PLACE (LOCATION) 1. Where will the day-to-day operations of your business be conducted? Type your answer in the space provided below. At my boutique.

III. PRICE 1. What is the estimated cost of producing each product and/or service offered in your product line? Type your answers in the table provided below. If necessary, add more rows to the table. Product/Service Jewelry Shoes Clothes Cars to ship clothes Estimated Cost $3.00 per piece $14.95 per order Average is $15 dollars per items $3,750 + gas.

2. In the space provided below, describe how you arrived at the estimated cost of each item listed above. Looked up the average cost to order ______ for your business

3. In the table provided below, list the products that you offer and what three of your competitors charge for each item. In the column labeled My Price, fill in the price that you will charge for each item. If necessary, add more rows to the table.

Product/Service Shipping

T-shirt Colored Skinny Jeans Necklace Sandals

Price for Competitor #1 Free Shipping for totals over $75.00 $48.00 $92.00 $32.00 $70.00

Price for Competitor #2 $3.99

Price for My Competitor #3 Price $25.00 $5.00

$25.00 $46.00 $38.00 $30.00

$52.00 $88.00 $34.00 $80.00

$20.00 $40.00 $15.00 $25.00

IV. PROMOTION 1. In the table provided below, list several different methods you can use to advertise your business and the cost associated with each method. If necessary, add more rows to the table.

1. 2.

Advertising Method TV commercial Flyers at other bussinesss

Cost $5,000 per AD $0.15 per paper to print

3. 4. 5. 6.

2. Based on the startup funds you have available, what advertising methods will you use? List them in the space provided below. Based on the startup funds I have I will be using flyers to promote my business at first until I get more customers. When I get more customers I will put out a TV ad promoting my business or even an ad on the radio.