CREATING A GREAT PRINT NEWSLETTER | by Colin Ong TS | The traditional print media new letter i till ! e"!

l e#en in the rapidly $hanging age o" the Internet and IT% It ! e are o m!lti&"a$eted that it $an $o#er '! t abo!t anything ( "rom the $ompany) pro"ile to promotion * home&order y tem and $onte t % +e"ore the Internet homepage be$ame o $ommon* the new letter wa the main o!r$e o" an organi ation) $omm!ni$ation to it $! tomer % E#en today* an organi,ation ho!ld prod!$e a good new letter on paper be"ore it tart to $on tr!$t it homepage be$a! e it $an learn abo!t the impa$t and a#oid imilar mi ta-e being made on it web page % New letter $an al o introd!$e $! tomer and en$o!rage them to enter it $orporate web ite% .ere are ome pointer to $reate a great new letter/ 0a-e it A$$e ible/

The new letter $an be trategi$ally pla$ed at the payment $o!nter or the entran$e o" the hopping department% It ho!ld al o be "ree to $! tomer % Some departmental tore al o in$l!de di $o!nt $o!pon that are atta$hed to the new letter % 0a-e it Per onal/ A new letter ho!ld be per onal and $on#in$ing to the reader% It ho!ld in$l!de lot o" write!p o" model employee and how they ha#e $ontrib!ted to the organi,ation% Employee ho!ld al o be en$o!raged to $ontrib!te arti$le to it% In$l!de a photograph o" the $ontrib!tor together with the arti$le% Thi p!t a "a$e to the name and in$rea e the organi ation) $redibility% En$o!rage $! tomer to #ote "or the be t employee too% 1eep Reader .oo-ed/ A new letter ho!ld in$l!de ba i$ element o" 2 ti$-ine 3 !$h a $onte t and di $o!nt $o!pon * that -eep reader $oming ba$- "or more% 4o!r reader will be le in$lined to treat the new letter a a 2"lyer3 that they will 5!i$-ly di $ard% One ea y idea i to $reate a large 'ig aw o" the $ompany) logo with eparate part "o!nd in di""erent i !e % On$e $ompleted* the $! tomer $an $olle$t a pri,e% 4o! $an al o in$l!de intere ting write&!p abo!t yo!r ind! try or e6perti e that !it yo!r target $! tomer % It i al o good to en$o!rage yo!r allian$e partner to $o& prod!$e the new letter o that yo! $an al o ! e their di trib!tion $hannel to gi#e& away the new letter% Cla i"ied Area/

A new letter $an be a $hannel o" $omm!ni$ation and ale "or the $ompany) $! tomer % Creating a $la i"ied area will de"initely generate more intere t% The bene"it to the organi,ation too i enormo! % +y analy,ing the ad * the organi,ation $an learn a lot abo!t the p!r$ha ing habit and other rele#ant demographi$ o" it $! tomer % Thi will be ! e"!l "or the Sale and 0ar-eting 7epartment% Introd!$e 4o!r Web ite/ On$e a new letter rea$he a $ertain le#el o" reader hip* yo! $an then promote yo!r organi ation) newly $reated web ite% 4o! $an al o $reate a $onte t "or $! tomer to de ign yo!r $ompany) web ite% Thi ma-e en e a they will be the one whom yo!r $ompany i targeting in the "ir t pla$e% Thi will al o en !re that yo!r web ite will ha#e ome 2hit 3 in it initial month % 8eedba$- Channel/ A new letter $an al o be ! ed to generate "eedba$- abo!t the $ompany) er#i$e and prod!$t % Thi will help the Per onnel 7ept% impro#e the $! tomer er#i$e% The be t letter re$ei#ed $an al o be awarded a pri,e%