Range design

HARLEY DAVIDSON
BRAND STUDY include product range.













SUBMITTED TO
MR. ABHISHEK SHARMA
SUBMITTED BY;
RANJIT KUMAR RANJAN
AD-6
HISTORY
In 1901, William S. Harley, age 20, drew up plans for a small engine with
a displacement of 7.07 cubic inches (116 cc) and four-inch (102 mm) flywheels.
[8]
The
engine was designed for use is a regular pedal-bicycle frame. Over the next two years,
Harley and his childhood friend Arthur Davidson worked on their motor-bicycle using
the northside Milwaukee machine shop at the home of their friend, Henry Melk. It
was finished in 1903 with the help of Arthur's brother, Walter Davidson. Upon testing
their power-cycle, Harley and the Davidson brothers found it unable to climb the hills
around Milwaukee without pedal assistance. They quickly wrote off their first motor-
bicycle as a valuable learning experiment.

This first "real" Harley-Davidson motorcycle
had a bigger engine of 24.74 cubic inches (405 cc) with 9.75 inches (25 cm) flywheels
weighing 28 lb . The prototype of the new loop-frame Harley-Davidson was assembled
in a 10 ft 15 ft (3.0 m 4.6 m) shed in the Davidson family backyard. In 1906, Harley
and the Davidson brothers built their first factory on Chestnut Street (later Juneau
Avenue).
[11]
This location remains Harley-Davidson's corporate headquarters today.


PROTOTYPE

HARLEY DAVIDSON LOGO






DESIGN PHILOSOPHY OF HARLEY
Beyond the chrome and the leather, beyond the wind in the face, beyond
the harmonious yin and yang of Top Dead Center and Bottom Dead
Center, there lies the open road of philosophical exploration, the endless
hurtling of the intellect into fresh vistas of understanding.
Here twelve die hard bikers who also happen to be philosophy professors
share their love for the ride and their love for the pursuit of wisdom. Why do
we imagine that riding a motorcycle makes us freer than driving a car? Are
the bikes themselves the real stars of Easy Rider? Is Motorcycle Syndrome
a medical deployment of sexuality? Did Jesus ride a Hog into Jerusalem?
Is there an ontology of suicide machines and what could we do with it?
What would John Stuart Mill have thought about compulsory helmet laws?
Do Harleys really belong in art museums? Just how did FTW nihilists
become as marketable as apple pie? Is there a teleological ghost in the
Harley machine? Can we ride our manufactured metal mojos back into a
State of Nature? What is it about the bikers worldview that isnt at home in
Starbucks, and what did the ancient Greeks have to say about that?
"Nobody rides a motorcycle because it is safe. Nobody reads a philosophy
book because it is safe. But it is safe to say you will find this an interesting
read if you ride, or if you are only bemused by those who do. With as wide
a range of opinions about riding as there are bolt-on chrome accessories,
and by often cleverly insinuating the ideas of Foucault, Hegel, Nietzsche,
and Plato, with Sonny Barger or Peter Fonda, this book is bound to raise
eyebrows."
HARLEY DAVIDSON BIKES
Harley-Davidson Inc. often abbreviated H-D or Harley, is an
American motorcycle manufacturer. From 1977 to 2014, the only
motorcycles sold to the public under the Harley-Davidson brand have been
heavyweight motorcycles, with engine displacements greater than 700 cc,
designed for cruising on highways. Harley-Davidson motorcycles, or
"Harleys", are noted for the tradition of heavy customization that gave rise
to the chopper style of motorcycles. Production in 1905 and 1906 were all
single-cylinder models with 26.84 cubic inches (440 cc) engines. In
February 1907 a prototype model with a 45-degree V-Twin engine was
displayed at the Chicago Automobile Show. The most famous and
popular name in the world of motorcycles, Harley-Davidson
announced its entry into India in 2008 and clearly stated that it has big
plans for the huge two-wheeler market in India. After setting up an
assembly line in the counry the American cruiser-bike company is
dedicated to serving the Indian bikers with its luxurious set of wheels.



HARLEY BIKE FRONT VIEW

HARLEY SIDE VIEW


HARLEY BACK VIEW





HARLEY PETROL TANK

HARLEY RANGE OF WHEELS






HARLEY HEADLIGHT





HARLEY PRODUCT RANGE

ACCESORY BAND

BIKE COVER

BIKER BOOTS

BIKE WASH KIT

CAP


CARRY BAG






COFFE MUG

BAR AND SHIELD DARTBOARD

FILLER

BIKER GLOVES

HYDRATION WEST

HELMET

JACKET

LUBRICANT OIL

NECK PILLOW

TOOL KIT

ROLLING COOLER


SUNGLASSES



THROW BLANKET

T-SHIRT

WATCH

WOMENS VEST BACK

WALLET
WOMENS ACCESSORIES











































































MENS JEWELRY