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KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-1 INTRODUCTION This report represents a brief study on Edible Oil

CHAPTER-1

INTRODUCTION

This report represents a brief study on Edible Oil industry which is operating in Chitradurga District, Karnataka. It gives report about its advantages and problems. This report also aims at functional areas of company and their role in building and shaping companies growth. The development and its problems are recognized through the past and present performance of the company by means of different sources.

This report also gives brief account on consumer preference and awareness level of company‟s product “KOF” and company‟s current position in the market. The research approach has been based on the considerations of the company growth prospects with respect to increasing its performance and market share.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-1 INTRODUCTION This report represents a brief study on Edible Oil

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) GENERAL INTRODUCTION Crude oil obtained by screw pressing and solvent extraction

GENERAL INTRODUCTION

Crude oil obtained by screw pressing and solvent extraction of oilseeds will throw a deposit of so-called gums on storage. The chemical nature of these gums has been difficult to determine. They contain nitrogen and sugar and can start fermenting so they were at one stage thought to consist of glycolipids and proteins. Now we know that these gums consist mainly of phosphatides but also contain entrained oil and meal particles. They are formed when the oil absorbs water that causes some of the phosphatides to become hydrated and thereby oil-insoluble. Accordingly, hydrating the gums and removing the hydrated gums from the oil before storing the oil can prevent the formation of a gum deposit. This treatment is called water degumming. It is never applied to fruit oils like olive oil and palm oil since these oils have already been in contact with water during their production.

Water degumming is the oldest degumming treatment and also forms the basis

of the production of commercial lecithin. I use the term „commercial lecithin„here to make a distinction from the use of the word „lecithin‟ as the trivial name for the

compound phosphatidylcholine (PC). Similarly, phosphatidylethanolamine (PE) has the trivial name „kephalin‟. Since the water degumming process involves more water than when crude oil is allowed to absorb moisture from the atmosphere, the gums resulting from the water degumming process also remove hydrophilic substances such as sugars from the oil.

Lecithin as obtained by drying the gums resulting from the water degumming process contains a mixture of different phosphatised. The structural formulae of the main phosphatised present in lecithin are shown in Figure 1 (further information on phosphatised is available here.

SPECIFIC INTRODUCTION

"Vegetable

oil"

(disambiguation).

redirects

here.

For

other

uses,

see

Vegetable

oil

Vegetable fats and oils are lipid materials derived from plants. Physically, oils are liquid at room temperature, and fats are solid. Chemically, both fats and oils are

KARNATAKA OIL FEDERATION SOCIETY (KOF) GENERAL INTRODUCTION Crude oil obtained by screw pressing and solvent extraction

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) composed of triglycerides, as contrasted with waxes which lack glycerin in

composed of triglycerides, as contrasted with waxes which lack glycerin in their structure. Although many plant parts may yield oil,[1] in commercial practice, oil is extracted primarily from seeds.

The melting temperature distinction between oils and fats is imprecise, since definitions of room temperature vary, and typically natural oils have a melting range instead of a single melting point since natural oils are not chemically homogeneous. Although thought of as esters of glycerine and a varying blend of fatty acids, fats and oils also typically contain free fatty acids, monoglycerides and diglycerides, and unsaponifiable lipids.

Vegetable fats and oils may or may not be edible. Examples of inedible vegetable fats and oils include processed linseed oil, tung oil, and castor oil used in lubricants, paints, cosmetics, pharmaceuticals, and other industrial applications

NEED OF THE STUDY

Marketing is wide and compressive term. It teaches the practicing managers what they need to do in pursuit of business goals. Marketing leads to righteousness in every aspect of economic activates. The right product can be produced and distributed to the right consumers, at the right price, at the right time, in the right way, at the right place and the right purpose ends in this context it fell that the study of marketing oil industry is quite is important and relevant.

OBJECTIVES

To study the complete structure and history of kof.

 

To get insight about the organizations functional areas.

To know the sales position of “KOFPRODUCTS in CHITRADURGA

 

To

offer

the

suggestions

for

improve

the

marketing

of

KOF

OIL

PRODUCTS. To study the drawbacks in the existing system of marketing.

 
KARNATAKA OIL FEDERATION SOCIETY (KOF) composed of triglycerides, as contrasted with waxes which lack glycerin in

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) SCOPE OF THE STUDY The present study is made to know

SCOPE OF THE STUDY

The present study is made to know the study core components of this organisation and to know the product movement of KOF .The study was conducted in the chitradurga for the period of 4 weeks. It is intended to provide information about sales of the KOF OIL PRODUCTS.

STATEMENT OF THE PROBLEM AND NEED FOR THE STUDY:

Every firm is having one or other marketing problems similarly KOF is also having the several marketing problems they are:

Competitive market. Price fluctuations. Consumer awareness. Product advertising. Size of the firm. Oil is one of the essential factors in cooking. The demand for oil is increasing at higher rate. To meet the growing demand more number of manufacturers is coming up in large scale sector. Oil at present at being produced by several industries in India. Keeping in view of various needs of the study. The study entitled “marketing of KOF” was conducted with an objective of gathering useful information recording status of current market.

METHODOLOGY OF THE STUDY

The project work is undertaken by using both primary data and secondary data.

1) PRIMARY DATA

PRIMARY DATA HAS BEEN GATHERED

  • Direct interview

  • Observation.

  • Secondary Data

KARNATAKA OIL FEDERATION SOCIETY (KOF) SCOPE OF THE STUDY The present study is made to know

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 2) SECONDARY DATA HAS BEEN GATHERED.  Library  Research. 

2) SECONDARY DATA HAS BEEN GATHERED.

  • Library

  • Research.

  • Indirect interview by sending questionnaire.

LIMITATION OF THE STUDY

The study was undertaken for academic purpose only. It could not go deep into the topic because of time constraints. The study is confined to KOF regional oilseeds growers‟ co-op. societies‟ union ltd.

KARNATAKA OIL FEDERATION SOCIETY (KOF) 2) SECONDARY DATA HAS BEEN GATHERED.  Library  Research. 

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) REVIEW OF LITERATURE Marketing is a comprehensive term it includes human

REVIEW OF LITERATURE

Marketing is a comprehensive term it includes human activity directed towards satisfying needs and wants. Once the need is identified, the product or service is produced, stored, promoted, transported, the terms of exchange negotiated. Price fixed and service assured. All these human activities will constitute marketing.

Marketing mix is blending of combination of four elements namely, product, price, physical distribution or place and promotion.

According to prof. Kelley and Lazar "Marketing mix is composed of a large battery of devices which might be employed to induce consumers to buy a particular product ".

Marketing mix is an important tool used by marketing manager to design the process of marketing in an organisation. It is a plan designed to analyses the marketing problems.

It is a comprehensive term and includes all resources and a set of activities necessary to direct and facilitates the flow of goods and services from producer to consumers.

According to prof. Philip Kotler,

"Marketing is the analysis, planning, implementation and control of program designed to bring desired exchange with target audiences for the adaptation"

It

relies heavily on the adaptation and co-ordination

of product, price,

promotion and place for achieving response.

Prof. Harry L H Anson in his title

"Marketing Text, Techniques and cases" defines "Marketing as the process of discovery and translating consumer made and wants in to product and services specification, crediting demand for these Products and services and than in term expanding this demand".

LITERATURE REVIEW ON OIL MARKET MODELING AND OPEC’S BEHAVIOR Ayed Al-Qahtani, Edward Balistreri, Carol Dahl Division of Economics and Business, Colorado School of Mines, Golden Co. 80401

KARNATAKA OIL FEDERATION SOCIETY (KOF) REVIEW OF LITERATURE Marketing is a comprehensive term it includes human

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) {aalqahta@mines.edu, ebalistr@mines.edu, cdahl@mines.edu} March 29, 2008 INTRODUCTION This literature review is

{aalqahta@mines.edu, ebalistr@mines.edu, cdahl@mines.edu} March 29, 2008

INTRODUCTION

This literature review is divided into two parts (1) oil market modelling and (2) OPEC‟s behaviour within the oil market. In the first part, we look at various oil market simulation and optimization models conducted to date with more emphasis on the optimization ones as we attempt building an oil market model of a similar nature. The second

part of the review covers the literature on the efforts conducted to date on modelling, testing and analyzing OPEC‟s behaviour within the oil market as such market behaviour is pivotal to the proposed model‟s mathematical formulation and solution.

OIL MARKET SIMULATION AND OPTIMIZATION MODELING

The interest in oil market modeling grew rapidly right after the Arab embargo and the quadrupling of the oil price in 1973. Stephen Powel (1990) mentions that by the late seventies there were more than thirty publicly available oil market models. Since then the oil market modeling efforts have slowed down significantly. In this part of the review, we briefly present the more popular oil market models that were mentioned in surveys and studies conducted to date and then elaborate more on the optimization models as they are more related to our proposed model.

The survey by Fischer et al (1975) is one of the early surveys conducted on oil market modeling. In their survey, they listed and criticized seven world oil models including Blitzer- Meeraus-Stoutjestdijk, Kalymon-I & II, Bohi-Russel, US-Federal Energy Administration, Kennedy, Levy and Nordhaus models.

The models of Kalymon-I & II (1975), Bohi-Russel (1975) and Nordhaus (1973) were the only optimization models in their review. All these optimization models are discussed in greater details later in this part of the review. In a similar effort, Nazli Choukri (1979) compared the structures of twelve world oil market models. Four of these models were static simulation, four were dynamic simulation and fourwere optimization models including Kalymon I & II (1975), Nordhaus (1973), Bohi-Russell (1975) and Hnyilicza and Pindyck

(1976).

In 1990, Stephen Powel noted that most existing oil market models are either inter- temporal optimizationor behavioral simulation and listed three models as inter-temporal optimization models including ETAMACRO (Manne, 1981), Salant (1981) known as Salant- ICF, and Marshalla and Nesbitt (1981) known as DFI-CEC. Eight years later, Baldwin and

KARNATAKA OIL FEDERATION SOCIETY (KOF) {aalqahta@mines.edu, ebalistr@mines.edu, cdahl@mines.edu} March 29, 2008 INTRODUCTION This literature review is

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Prosser (1998) conducted a similar survey and followed the same classification

Prosser (1998) conducted a similar survey and followed the same classification as that of Powel (1990) and believed that most of the oil market models belong to either recursive simulation models or inter-temporal optimization models.

A more comprehensive and critical survey was conducted by Cremer and Salehi- Asfahani (1991) where they surveyed fifteen years worth of economic literature on oil market modeling. In the survey, they divided modeling efforts into informal (with no or minimal mathematical symbolism), simulation and theoretical models. They further subdivided the informal models into two basic types according to behavior emphasis: monopolistic (cartel or dominant firm) and competitive modeling (backward bending supply curve, property rights or supply shocks). Simulation models were further subdivided into three groups including reduced form, optimization and energy balance models. Under the simulation models and without classifying they included Kennedy (1974), Nordhaus (1973), Blitzer-Meeraus- Stautjesdijk (1975), Kalymon (1975), Ben-Shahar (1976), Cremer and Weitzman (1976), Hnyilicza and Pindyck (1976), Gately-Kyle-Fischer (1977), Pindyck (1978), Ezzati (1978), Houthakker and Kennedy (1978), Daly-Griffen-Steel (1982), MacAvoy (1982), and Salant (1982). At the end of their survey, they covered econometric studies conducted on the oil market with hypotheses related to market structure and functioning.

KARNATAKA OIL FEDERATION SOCIETY (KOF) Prosser (1998) conducted a similar survey and followed the same classification

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER SCHEME : Dissertation study has been presented are all seven

CHAPTER SCHEME :

Dissertation study has been presented are all seven chapters including as follows:

  • Introduction

  • Industry profile

  • Company profile

  • Product profile

  • Functional departments

  • Survey analysis

  • Findings, Suggestion and conclusions.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER SCHEME : Dissertation study has been presented are all seven

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-2 INDUSTRY PROFILE India is amongst the largest producer and consumer

CHAPTER-2

INDUSTRY PROFILE

India is amongst the largest producer and consumer of vegetable oils. It was self sufficient in vegetable oils in the 1950s; however, by the 1960s the domestic demand-supply equilibrium almost vanished. The turning point came in 1988, when the country faced shortfall of 2 million tons (mt) of oil, necessitating imports worth $1bn. Alarmed at this situation, government made a concerted effort to make oilseeds more attractive to growers, through a combination of specialized extension campaigns including the high-profile Technology Mission. As a result, the country became almost self-sufficient (maximum 98% in 1992-93 and 1993-94) in edible oil.

In early 90s, the high prices of oils encouraged the entry of more firms into the business, including some blue chips, in a major way. The result was a substantial expansion of processing capacity and an unprecedented increase in oilseeds production, in particular soybeans, by over 70 per cent in six years. However, the liberalization of Indian economy at this point of time fundamentally changed the

import regime of India‟s edible oil particularly in 1994 when as part of its obligations

under WTO rules, India eliminated the state monopoly on imports and placed the imports under a privatized open general license (OGL) system. Under the new rules, India also agreed to eliminate import quotas and placed upper bound limits on tariff levels.

These changes made the rules governing edible oil import more transparent and more responsive to market forces. Imports of edible oil which were 1.5 million tons in 1986-87 gradually declined to 0.1 million tones in 1992-93 but have now touched 4.3 million tones (2002-03). Population pressure coupled with better standard of living, low oilseeds production due to aberrant weather for several years, and liberalization of import-export policy, are the causes behind such an import scenario. The corresponding export earnings however, have been much lower due to depressed prices in the international market.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-2 INDUSTRY PROFILE India is amongst the largest producer and consumer

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) INDIA’S AREA, PRODUCTION AND PRODUCTIVITY OF OILSEEDS Oilseed crops account for

INDIA’S AREA, PRODUCTION AND PRODUCTIVITY OF

OILSEEDS

Oilseed crops account for 14.1% of the gross cropped area in India. Their area, production and productivity (yield) in India have registered steady increase since the inception of Technology Mission on Oilseeds and Pulses (TMOP) in April 1986 and reached the peak of 26.23 million ha, 24.75 million t and 0.94 t/ha in 1998-99, respectively. Nevertheless, area, production and yield (productivity) of oilseeds in India have been fluctuating because of several biotic and abiotic stresses affecting the crops. Another important factor contributing to insufficient domestic production/ productivity of oilseeds has been the small area under irrigation, which has increased by merely 3% in the last one decade from 23.2% to 26.3%. India's domestic price support programme, which has often favoured production of crops that compete for area with oilseeds, is also responsible for such a scenario.

THE IMPORT OF EDIBLE OILS

Trade in oilseeds has been completely deregulated within a short span of time and oils are now freely importable with relatively low incidence of custom duties. The impact of this liberalization on the import of edible oil has been phenomenal and from 0.10 million tonnes in 1992-93 the country‟s import has reached to 4.3 million tonnes in 2002-03. The share of bills for the import of edible oil in the total agricultural imports has ranged from 6% to 52% during 1991-92 to 2002-03. Almost four out of 12 years, the country has spent 50% of the total expenses on agricultural imports for the import of edible oil. The dramatic decrease in self-sufficiency in the last 5 years is a clean indication that globalization has already made an impact of far reaching consequences in this sector. The country was almost self-sufficient in edible oils during 1991-92 to 1994-95 when the sufficiency level was in the range of 95 to 98 %. However, gradually it has declined to about 53% in 2002-03.

DEMAND PROJECTIONS FOR INDIA’S EDIBLE OIL

By 2010, India‟s total requirement of vegetable oils for the projected population

of 1.25 billion at the projected per capita consumption of about 15 kg/annum is expected to be around 19.0 million tonnes, which is roughly equivalent to 57.0 million

KARNATAKA OIL FEDERATION SOCIETY (KOF) INDIA’S AREA, PRODUCTION AND PRODUCTIVITY OF OILSEEDS Oilseed crops account for

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) of oilseeds. This is a big challenge to achieve in a

of oilseeds. This is a big challenge to achieve in a short time of six years from now, considering the fact that the per capita edible oils consumption has gone up from a mere 4.5 kg in 1981-82 to 9.5 kg in 1998-99.

GOVERNMENT

OF

INDIA’S

FISCAL

INCENTIVES

FOR

MOTIVATING

THE

FARMER

TO

SHIFT

TO

OILSEED

CULTIVATION

During the early 1990s, Minimum Support Prices (MSPs) for food grains were kept in check relative to oilseeds and the government controlled import monopoly dramatically lowered oil imports. This contributed to a sharp improvement in domestic oilseed prices relative to competing crops and increased the oilseed production by 70% between 1987-88 and 1994-95. However, after mid-1990s, oilseed prices declined relative to other crops, mainly due to the increased domestic oilseed supplies and liberalization of edible oil imports initiated in 1994. MSP level for food grains were raised more than for oilseeds since the mid-l990s. As a result, increasingly favourable returns from rice and wheat have drawn area away from oilseeds, lowering oilseed production. Since 1998-99, however, the MSP of the major edible oilseeds have been moving upward more decisively, intending to lure the growers towards the oilseed crops.

India is the fourth largest oil seed producing country in world, next to USA, China & Brazil harvesting about 25 million Tons of oil seed, against the world production of 250 million ton per annum.

Many verities of oilseeds along with the oilseeds originated from trees are cultivated in India like soybean, Groundnuts, sunflowers Rapeseed, sesame seed, linseed palm, Kernel. The Edible oil Industries of country comprises of 50000 expellers, 600 solvent Extraction Plants &300 vegetable oil refineries.

Edible Oils occupies a distinct position in Indian economy as it provides jobs for millions of people & India mainly dependent on Rain to produce oil seed crops.

Indian‟s more than one billion people annually consume about 11.5 million

tones of oils. Since Indian oil seeds crop is highly rain dependent and harvesting is mainly done in the months of March or April.

KARNATAKA OIL FEDERATION SOCIETY (KOF) of oilseeds. This is a big challenge to achieve in a

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) BACKGROUND Edible oil processing consists of three operations: crushing and expelling

BACKGROUND

Edible oil processing consists of three operations: crushing and expelling (separating oil from the solids), solvent extraction (to chemically remove residual oil from the oilcake solids), and oil refining. In many countries, these three separate processing operations are conducted by one vertically integrated plant. In India, however, only a small share of oilseed production undergoes solvent extraction and oil refining. Instead, India‟s oilseeds processing sector is made up of the three groups

viz Ghanis, solvent extractors and oil refiners engaged separately.

Edible oils constitute an important component of Indian households‟

expenditure on food. According to NSS 60 th Round (January-June 2004), average monthly per capita consumption expenditure (MPCE) of edible oil in food was 8.2% in rural India, and 8.2% in urban India. The share of edible oil has increased in successive NSSO surveys.

According to the Second Advance Estimates released by the Ministry of Agriculture on February 5, 2007, total oilseeds production during 2006-07 is expected at 23.62 million tonnes (mt), representing a decline of 15.6% over 2005-06. The decline in oilseeds production is due to lower output of rapeseed, groundnut and castorseed.

SIZE

India is world‟s third largest edible oil economy, after China and US. India‟s annual consumption is around 10 million tones vis-à-vis China‟s 14.5 million tones. However, India‟s per capita consumption at 10.2 kgs per annum is considerably lower compared to global standards. India is also a leading producer of oilseeds, contributing 7-8% of world oilseed production. India is estimated to account for around 6% of the world‟s production of edible oils. Though it has the largest cultivated area under oilseeds in the world, crop yields tantamount to only 50-60% of the world‟s average.

KARNATAKA OIL FEDERATION SOCIETY (KOF) BACKGROUND Edible oil processing consists of three operations: crushing and expelling

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)  India is the fifth largest producer of oilseeds in the

India is the fifth largest producer of oilseeds in the world, behind US, China, Brazil, and Argentina. Since 1995, Indian share in world production of oilseeds has been around 8-10%.

STRUCTURAL CHARACTERISTICS

Broadly, edible oil/fat PRODUCTS can be categorized into four categories,

vegetable refined oil, hydrogenated oil (vanaspati), bakery fats/margarine, and de-oiled cakes. The Indian edible oil industry can be classified into the following segments. Ghanis (over one lakh units), small-scale expellers (15,000 mills), solvent extractors (600 units), oil refiners (400 units) and vanaspati manufacturers

(204 units). Oil mills crush oil seeds and extract oil, 70% of which is sold in the open market. The remaining 30% is refined and sold as branded oil. After the extraction of oil, residual seeds are processed further by solvent extractors, to make solvent-extracted oil. Most of the solvent extracted oil is used to make

„vanaspati'.

The Indian edible oil industry is highly fragmented with a large number of small scale producers. The ghanis belong to the SSI segment and usually serve the rural markets. Solvent extractors belong to the organised segment and are also the second largest after the SSI segment, in the domestic edible oil industry. They use modern technology to process low oil & high meal seeds (eg.soyabean, cottonseed) into edible oil and de-oiled cake. Oil refining also belongs to the organised sector and has recorded rapid growth in recent times. Refiners generally refine both expeller oils and solvent extracted oils. Vanaspati is made by hydrogenation of refined oil to vegetable shortening or spread and is similar to the milk product ghee and absorbs around 10% of the total edible oil supply in India. The production of edible oils in India is dependent on the production and availability of oilseeds. While oilseeds production increased from 10.83 million tones (mt) in 1985-86 to 24.75 mt in 1998-99, yield per hectare

KARNATAKA OIL FEDERATION SOCIETY (KOF)  India is the fifth largest producer of oilseeds in the

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) increased from 570 kg to 944 kg. during 1999 to 2003,

increased from 570 kg to 944 kg. during 1999 to 2003, oilseed output stagnated and also declined. As oilseeds are mostly sown in the non-irrigated regions of the country (viz, Rajasthan, Gujarat, Maharashtra and Madhya Pradesh), its production suffers from high dependence on the monsoon. Moreover, the raw material costs account for over 92% of the total cost of sales due to volatile prices of oilseeds. Besides the increase in raw material prices cannot be passed on entirely to the consumers, edible oil prices being governed by trends in international prices due to substantial imports. Therefore the edible oil industry is characterised by very low profit margins, which is a manifestation of a variety of factors, the most important of all being availability of oilseeds.

POLICY

In order to increase the domestic supply of oil seeds, the government has been frequently freezing the MSP for wheat and rice while increasing the MSP for oil seeds, thereby prompting a diversification from wheat-rice to oil seeds. This is intended to improve the supply of oil seeds. However, despite these measures, the demand-supply gap is likely to continue in the medium term. Again this does not push up prices, due to availability of low priced imports,

as edible oil is the common man‟s utility item.

Free imports (since 1994) have further lowered the entry barrier to the industry as crude or refined oil can be imported, packed and distributed doing away with the need of having manufacturing facility in the domestic market. Customs tariff on edible oil continues to be the most important and dynamic area of government intervention. India adopted a modified tariff schedule for agricultural PRODUCTS in March 2000. The tariff bindings, subsequent to revision in 1996 and renegotiations within the WTO in 1999, retain the overall structure notified after the Uruguay Round: 100% for commodities, 150% for processed PRODUCTS, and 300% for edible oils. Departures from this pattern are mainly with respect of tariff lines that were negotiated as special cases. India's bound rates for edible oil are as high as 300% ad valorem, except for 45% on soybean oil, and 75% for rapeseed oil. On all other oils, the GoI can raise the level of customs duty up to 300%.

KARNATAKA OIL FEDERATION SOCIETY (KOF) increased from 570 kg to 944 kg. during 1999 to 2003,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) OUTLOOK  The country‟s consumption places India behind only China and

OUTLOOK

The country‟s consumption places India behind only China and the European

Union in total edible oil consumption. The growth in consumption of edible oil has been driven by increased population and growing incomes. With its large population and continued strong economic growth, India is likely

to register strong gains in total and per-capita edible oil consumption in the medium term. Per capita consumption is expected to increase to 11 kgs in FY2006 and 11.3 kgs in FY2007. Production is expected to increase at a slower rate during OY2007 mainly

because of an expected decline in India‟s oilseeds and edible oil production. India‟s production of vegetable oils has been stagnating except for a rise in

rapeseed oil. According to the Solvent Extractors Association of India (SEA), India‟s vegetable oil production is expected to decline 4.4% during OY2007 to around 6.8 mt.

By 2010, India‟s total requirement of edible oils for the projected population of

1.25 billion at the projected per capita consumption of about 15 kg per annum is expected to be around 19 mt, which is equivalent to an estimated 57 mt of oilseeds. The industry has to contend with increasing competition from imports, the rising cost of oil seeds and the expanding demand-supply gap. Since the production of oil seeds is heavily dependent on monsoons, around 40% of the demand for edible oils within the country has to be met by imports which may continue.

MARKET

India accounts for 9.3 per cent of world oilseed production. It has the world's fourth largest edible oil economy. Yet, about 43 per cent of edible oil available in India is imported. India ranked as the world's largest importer of edible oils, displacing China. The bulk of edible oil India imports under the Open General Licence (OGL) are RBD palmolein of Malaysian and Indonesian origin. In most parts of the world, import duty on oilseeds is lower than that on oils. But, in India, it is higher: 40 per cent. That is why no import of oilseeds or oil-

KARNATAKA OIL FEDERATION SOCIETY (KOF) OUTLOOK  The country‟s consumption places India behind only China and

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)  bearing material has taken place in India. The industry wants

bearing material has taken place in India. The industry wants the duty to be lowered from the present 40 per cent to 5 per cent. Edible oils prices in the Indian market have crashed due to large imports by

multinational trading houses. The edible oils industry is one sector in India that will see considerable reform in the foreseeable future.

The government has banned export of edible oil for one year to check rising domestic prices and control inflation. The ban will be in place till March 16,

2009.

Edible oil has a weight age of 2.76% in the wholesale price index (WPI) - higher than cement (1.73%), wheat (1.38%) and rice (2.45%).

KARNATAKA OIL FEDERATION SOCIETY (KOF)  bearing material has taken place in India. The industry wants

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-3 COMPANY PROFILE The Karnataka Co-operative Oilseeds Growers Federation Limited, Bangalore

CHAPTER-3

COMPANY PROFILE

The Karnataka Co-operative Oilseeds Growers Federation Limited, Bangalore was registered on 26th October, 1984 to implement the project "restructuring of edible oil and oilseeds production and Marketing in Karnataka". The said project was structured Anand Model of Milk Co.operative with the objects to increase oilseeds production, procurement and processing of oilseeds and create the market for edible oils and it‟s by- PRODUCTS.

The project was initially envisaged to be implemented with a two-tier structure and accordingly, primary Oilseeds Growers' Co.operative Societies at village level were registered from time to time and got affiliated to the Federation at the State level. To provide the better services to the oilseeds growers in a short time, the structure was changed from two tire to three-tier during the month of June 1990 with the formation of three Regional Oil Union at Hospet, Raichur and Hubli respectively.

Accordingly, the Regional Oilseeds Growers Co.operative Societies Union Ltd., Chitradurga (Earlier it was called as Hospet Union) was registered on 30th June, 1990 with its area of operation extending to three districts of Bellary, Chitradurga and Tumkur. Consequent to this all village Oilseeds Growers Co.operative Societies formed under the project area were affiliated to the Union which in turn was affiliated to the Federation. During August, 1998 Davanagere was constituted as a new district comprising of taluks from Bellary, Chitradurga, Shimoga districts; thereby taking the number of districts in the project are is four. As on date 130 Oilseeds Growers' Co.op. Societies are affiliated to the Union.

OBJECTIVES:

  • 0.1 Organise and supervision of the Primary Oilseeds Growers Co.op. Societies.

  • 0.2 To provide technical guidance to the Oilseed growers.

  • 0.3 Increase the oilseeds production by undertaking improved seed production activities through farmers.

  • 0.4 Distribution of improved variety seeds, Agricultural Implements and other inputs, Fertilizers, Chemicals & Gypsum.

  • 0.5 Conducting of demonstrations.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-3 COMPANY PROFILE The Karnataka Co-operative Oilseeds Growers Federation Limited, Bangalore

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 0.6 Procurement of oilseeds from growers by providing fair prices. 0.7
  • 0.6 Procurement of oilseeds from growers by providing fair prices.

  • 0.7 Other agricultural activities which are useful to the farmers.

  • 0.8 Arranging the trainings for farmers and Board Members of the Society.

  • 0.9 Procurement of oilseeds with co.ordination of NAFED under Price Support

Scheme of Govt. 0.10 Processing and Marketing of Oilseeds and Edible Oils in consumer packs.

In this way Union is providing the services to the Oilseeds Growers Co.op. Societies at villege level.

SHARE CAPITAL 31.03.2008:

Sl.No

Particulars

Amount (in lakhs)

01

From Oilseeds Growers Co.op. Societies Ltd. (OGCS)

Rs. 43.780

02

From DOFCO, Anand

Rs. 80.000

Total Share Capital

Rs. 123.780

Source: From company

AREA OF OPERATION:

The Union is having its Head Office at Chitradurga and different District Offices at Davanagere, Hospet (Bellary Dist), Chitradurga and Tumkur. The details of OGCS affiliated to the Union are as follows.

Sl.No

District

Taluk‟s

OGCS

Villages

Members

Oilseed Area

Covered

(in Hectors)

01

Chitradurga

04

 
  • 20 9,524

200

 

29,140

02

Davanagere

02

 
  • 05 2,295

49

 

1,865

03

Bellary

05

 
  • 226 15,123

  • 35 21,245

 

04

Tumkur

06

 
  • 317 9,704

  • 31 33,666

 

Total

17

 
  • 792 35,646

  • 91 85,916

 

Source: From company

INFRASTRUCTURE CREATED:

KARNATAKA OIL FEDERATION SOCIETY (KOF) 0.6 Procurement of oilseeds from growers by providing fair prices. 0.7

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) To provide the better services to the Oilseeds Growers‟ Co.operative Societies

To provide the better services to the Oilseeds Growers‟ Co.operative Societies

(OGCS) at village level and to fulfill the objectives of the Union, the Union approached the Karnataka Industrial Area Development Board, Davangere( KIADB) for allotment of land, accordingly the KIADB has allotted the land to tune of 8753 Sq

mtrs at Plot No. 74/A, Kelgote Industrial Area, Chitradurga. In that plot the Union has constructed two godowns to operate sowing seeds activities under the 50% subsidy from Department of Agriculture under ISOPAM Project and set up independent Oil Packaging Station in its own funds at the cost of Rs. 185 lakhs to operate the Consumer Marketing activities of the Union under the brands of SAFAL, SUNGOLD & SWAGAT. Also, recently the Union has purchased 0.5 acres of land including one godown from KSFC in the tender process.

COMPANY VISION AND MISSION VISION:

To become world-class oil producer committed to enhancing stakeholder

value.

MISSION:

Our mission reflects our core values and beliefs to which we practice and abide-by everyday: We strive for survival in our markets through our promise of quality, recognition and reputation. We strive for development and progression through good faith, fairness and innovation. Through our core values to the PRODUCTS we provide. We promise to enrich health and create harmony amongst ourselves, our customers and to the environment that we live in.

KARNATAKA OIL FEDERATION SOCIETY (KOF) To provide the better services to the Oilseeds Growers‟ Co.operative Societies

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company

PRODUCT PROFILE Sungold Refined Sunflower Oil

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company
KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company
KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company
KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company

These are the our company manufacturing

PRODUCTS

Sunflower.

Swagath Oil.

Rice Rich Brand.

Suguna Palmolin.

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCT PROFILE Sungold Refined Sunflower Oil These are the our company

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Available In Consumer Packs Like  ½ Ltr pouch  Ltr

Available In Consumer Packs Like

½ Ltr pouch

Ltr pouch Pet Bottle,

5 Ltr Jerry cans Pet jars and Bulk packing of 15 Ltr

15 kg Tins

100 kgs HDPE Barrels.

Sungold Refined Sunflower Oil is arrived from original Sunflower seed Oil, light in colour without having odor and wax. The MUFA (Mono Unsaturated Fatty Acid) in the oil helps in maintaining the cholesterol level in the human blood and

helps in protecting health from heart related diseases. The oil is rich with “C” and “E”

vitamins naturally available in the Sunflower oil and most popular / widely accepted oil in Refined oil range.

The Sungold Refined Sunflower Oil is pure and the only oil with AGMARK certification, available at most reasonable price. The Sungold Refined Sunflower Oil

is most preferred Refined oil by households and bulk users like Hotels, Canteens,

Sweet stalls, Caterers etc

..

for its reusable quality without having any unliked odor.

KARNATAKA OIL FEDERATION SOCIETY (KOF) Available In Consumer Packs Like  ½ Ltr pouch  Ltr

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-4 FUNCTIONAL DEPARTMENTS HUMAN RESOURCE DEPARTMENT HRM is a very important

CHAPTER-4

FUNCTIONAL DEPARTMENTS

HUMAN RESOURCE DEPARTMENT

HRM is a very important asset of the company, which is responsible for properly assigning various functional roles of the company. HRM plays a vital role in fulfilling business goals and objectives by its presence in every aspect of business.

Further human resource is properly managed by respecting their rights, duties and responsibilities. So factors like bonus, wages, incentives, promotions and demotions and even transfers are taken into consideration.

Hence different dispute settlement groups and agencies are maintained for

settlement of lockouts, riots, strikes, accidents and breakdowns, their duties and rights

are protected under government rules and companies‟ rules.

Time scheduling is implemented for division of work as per talent and skills of employees and workers are concerned to maintain quality in business activities.

POLICIES AND PRACTICES OF HRM:

  • 1. Any form of demand and solving of problems should go through collective bargaining.

  • 2. Employees should maintain respect and discipline in fields of work.

  • 3. There is no child labour and time scheduling is done for distribution of work.

  • 4. There is no discrimination in case of sex, age, income and occupation among employees and workers.

  • 5. Agencies are organized to solve problems of lockouts, strikes, riots and other disputes.

  • 6. Any form of reward is given by noticing the experience and talents in employees.

  • 7. Suggestions and recommendations should be sought through top management in case of lacking knowledge in business activities.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-4 FUNCTIONAL DEPARTMENTS HUMAN RESOURCE DEPARTMENT HRM is a very important

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) RECRUITMENT, SELECTION AND TRAINING RECRUITMENT: Recruitment of workers and employees is

RECRUITMENT, SELECTION AND TRAINING

RECRUITMENT:

Recruitment of workers and employees is made based on their qualification, experience in machine handling.

MEDICAL FITNESS:

All the candidates who are listed are subjected to medical examination by a qualified or registered medical practitioner and the medical certificate thus obtained shall be maintained in the personnel files of the respective candidates.

TRAINING:

The systematic training shall be imparted to all the new incumbents by the procedure has explained below

a) INDUCTION TRAINING.

All the operatives and the technical personnel shall be exposed to induction training of 6 days (48 hours), where the emphasis shall be laid on the following aspects.

COMPANY’S IMAGE.

  • Confidence building.

  • Sense of pride, sense of belonging and dignity of labour.

  • Work life and work ethics.

  • Housekeeping.

  • About the activities.

  • Quality.

  • Safety and accident prevention.

  • Health and hygiene.

KARNATAKA OIL FEDERATION SOCIETY (KOF) RECRUITMENT, SELECTION AND TRAINING RECRUITMENT: Recruitment of workers and employees is

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) b) SKILL DEVELOPMENT:  Primary training and  Multiskill training. c)

b) SKILL DEVELOPMENT:

  • Primary training and

  • Multiskill training.

c) PERFORMANCE APPRAISAL:

Performance assessment of each incumbent shall be made systematically after every 3 months during the first year i.e., 4 assessments during the first year and later the assessment shall be done every 6 months. The weightage shall be given to each of the following parameters While carrying out the performance assessment (the model format is enclosed)

Attendance

10%

Skill

50%

Knowledge

20%

Attitude

20%

Every assesses shall be informed about his or her performance, so as to enable him \her to improve if there are any short comings.

TRAINING AND DEVELOPMENT

Training is one of the efficient tools that help any organization in avoiding obsolescence of the knowledge of manpower so the need of training is-

  • 1. Technological obsolescence

  • 2. Motivation.

  • 3. Attitudinal change.

  • 4. Reduce manpower turnover

  • 5. Improves the quality.

  • 6. Increases the productivity.

  • 7. Personal growth.

KARNATAKA OIL FEDERATION SOCIETY (KOF) b) SKILL DEVELOPMENT:  Primary training and  Multiskill training. c)

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TRAINING IS CLASSIFIED INTO TWO TYPES. a) In -house training. b)

TRAINING IS CLASSIFIED INTO TWO TYPES.

  • a) In -house training.

  • b) External training.

  • a. IN -HOUSE TRAINING:

When the training is conducted within the organization it is called in- house training. In MOIPL, training is provided for technicians, supervisors and workers. In this type of training the trainer would be an internal or external source; usually an expert in the field is called for, such training in the organization.

  • b. EXTERNAL TRAINING:

The training which is provided outside the organization is called external training. These are the training program where all executives attain and is conducted by the professional consultants from any part of India. This includes workshop that are conducted in hotels and the programs are conducted by the professional bodies and educational institution. The subject dealt include personality development, industrial opportunities, stress management all are allowed to attend such programs depending on the importance of the subject and the designation of the executive the external training is usually for high grade employees.

PERFORMANCE APPRAISAL

Performance appraisal is a formal structured system of measuring and evaluating and employ job related behavior and, outcomes to discover how and why the employee is presently performing on the job and how the employee can perform more effectively in the future so that the employee, organization and society are benefited.

In the organization the authority maintain “Annual Confidential Report” (A.C.R) of all their subordinates with the performance updated very often, it is kept

KARNATAKA OIL FEDERATION SOCIETY (KOF) TRAINING IS CLASSIFIED INTO TWO TYPES. a) In -house training. b)

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) highly confidential and is available only to the senior authority. During

highly confidential and is available only to the senior authority. During the time of performance appraisal the various positive and negative factors are discussed by the committee, it comprises of the head of the department and higher decision making authority. In the organization the criteria for promotion is time bound and performance on merit based. The promotion is given once in five years to the office staff and ones in seven years for the workers, technicians and supervisors.

MOTIVATION

Motivation may be understood as the set of force that causes people to behave in certain ways. In this organization the motivational concepts are

  • 1. Promotion.

  • 2. Increment

  • 3. Rewards.

  • 4. Incentives.

EMPLOYEE REMUNERATIONS:

In the organization the remuneration paid to the employee is

  • 1. Wage and salary.

  • 2. Incentives

  • 3. Fringe Benefits

4. PERQUISITES

 

Provident fund

Gratuity

Medical care.

Accident relief.

Group insurance.

Canteen.

House rent allowance. Petrol allowance.

KARNATAKA OIL FEDERATION SOCIETY (KOF) highly confidential and is available only to the senior authority. During

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) OTHER BENEFITS  Sick leave  Child care leave.  Maternity

OTHER BENEFITS

Sick leave

Child care leave.

Maternity leave.

Vacations

Traveling allowance.

Moving allowance.

Employee medical allowance.

RETIREMENT BENEFITS:

 

Individual who retired on completion of 58

years of

age get some

of the

benefits, if he has been in continuous service for past 3 years.

  • 1. Provident fund

  • 2. EPF (Employee Pension Fund)

  • 3. Insurance.

  • 4. Group Insurance

  • 5. Gratuity.

DEATH:

In case of death of any employee during his service the organization will provide all the benefits that are due to the nominee of provident fund, gratuity and any savings during the course of service and any unsettled encashable leaves are allowed for immediate payments.

CANTEEN:

Every employee, temporary or casual labour is provided by the canteen facility. The food is available at a subsidized rate. Coffee\Tea is provided two times a day at free of cost.

KARNATAKA OIL FEDERATION SOCIETY (KOF) OTHER BENEFITS  Sick leave  Child care leave.  Maternity

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) FUNCTIONS AND FESTIVALS: There are many functions and festivals celebrated in

FUNCTIONS AND FESTIVALS:

There are many functions and festivals celebrated in the organization. Some festivals and functions are from the side of administration and some are from workers. They are

1. ADMINISTRATION.

  • a. Workers day.

  • b. Safety day.

  • c. Ayudha puja and

  • d. All national and state festivals.

2. WORKERS.

  • a. Ganesha festival

  • b. Factory sports day.

MARKETING DEPARTMENT

The company‟s product SUNSHUDH is directly sold to whole sellers and retailers so it is not having any strong marketing strategies so whole sellers and retailers are the main source of marketing of this PRODUCTS. The company does not have strong advertisements and promotional activities so product is lacking publicity among consumers.

Company is having good sources of supply agents who are intermediaries between company and outside dealers, product is placed in whole sale and retail shops where it face competition from different competitive brands like Gemini, Priya, Gold winner and palm oil ..

Company adapts direct marketing by its suppliers through whom product will reach market so company is having less expense in case of marketing activities and even company does not conduct any strong advertisement and sales promotion activities to highlight its product for creating brand awareness among consumers.

KARNATAKA OIL FEDERATION SOCIETY (KOF) FUNCTIONS AND FESTIVALS: There are many functions and festivals celebrated in

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Further product can be advertised in local news channels and even

Further product can be advertised in local news channels and even in newspapers, which will not have any strong impact in minds of consumers so mostly, women are aware of product availability in the market due to their preference for this brand in cooking factor.

MARKET ASPECTS

  • 1. USERS

Oil - As unrefined vegetable oil, it could be sold in

bulk to a firm that

would then refine and market it to individuals and restaurants as cooking or salad oil. When treated with hydrogen, it may be an ingredient in fats and spreads like margarine.

Feed - This is a feed stock used generally to feed animals. It is sold in bag and bulk.

Starch - This is similar to maize starch. It is suitable for a wide range of industrial and food uses, where a thick, boiling starch is desired. Sales may be in bag or bulk.

  • 2. SUPPLIERS

The grain sorghum supply will come directly from farms or from country

elevators.

  • 3. SALES CHANNELS AND METHODS

Sales of unrefined oil will be made directly to refiners. Sales of the feedstuffs will be made through local brokers or to blenders of feeds. Sales of starch will be to various users.

  • 4. GEOGRAPHIC EXTENT OF MARKET

Markets for feeds are generally local or regional, but export is feasible. Sales could be made to enterprises based on fattening animals for market or raising fowl by mass methods, or to farmers when hay and silage are in short supply. Sales of oil and starch may be regional or for export.

KARNATAKA OIL FEDERATION SOCIETY (KOF) Further product can be advertised in local news channels and even

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 5.COMPETITION All of the PRODUCTS are standard commodities and are subject

5.COMPETITION

All of the PRODUCTS are standard commodities and are subject to competition worldwide. The success of the venture depends on the isolation of the market by transport cost, tariff, or subsidy. Some competition may come from local small-scale projects making starch from cassava or white or sweet potato. These operations will produce crude material, but since the capital cost is so low, they could be Competitive in periods of depressed prices.

6. MARKET CAPACITY

Because of the variety nature of the national and international.

PRODUCTS, the market may be

KARNATAKA OIL FEDERATION SOCIETY (KOF) 5.COMPETITION All of the PRODUCTS are standard commodities and are subject

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) MARKETING DEPARTMENT MANAGING DIRECTOR GENERAL MANAGER MANAGER DEPUTY MANAGER TECHNICAL OFFICER

MARKETING DEPARTMENT

MANAGING DIRECTOR

GENERAL MANAGER

MANAGER

DEPUTY MANAGER

TECHNICAL OFFICER

MARKETING OFFICERS

OIL DESPATCHERS

COMPUTER OPERATORS

PEON/HELPER

KARNATAKA OIL FEDERATION SOCIETY (KOF) MARKETING DEPARTMENT MANAGING DIRECTOR GENERAL MANAGER MANAGER DEPUTY MANAGER TECHNICAL OFFICER

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) FINANCE DEPARTMENT Finance is like backbone of the company so that

FINANCE DEPARTMENT

Finance is like backbone of the company so that the company should have appropriate funds to meet their expenses and to stay in market by having good funds to survive in business, and this company is having good surplus and reserves compared to last year which should be managed for future uncertainity in business and even cash and bank balance has increased which shows companies good performance in business and further companies income should be recognized through financial statements and by companies growth and company has maintained good working capital, capital structure and having good sources of funds.

OBJECTIVES OF FINANCE DEPARTMENT:

  • To protect the financial interest of the company

  • To help in achieving the interest/goal of the company

  • Monitoring collections and payments

  • To exercise cost control and cost reduction techniques

  • To monitor budgets and budgetary controls

  • Controlling the out flow and inflow of cash

THE MAIN FUNCTION OF THE FINANCE DEPARTMENT IS:

  • To handle the customer problems

  • To handling the executives reimbursements

  • To handle the petty cash

  • To keep track of inflow and outflow of cash

  • Preparation of capital budget, reporting and monitoring of capital budget and capital expenditure analysis.

KARNATAKA OIL FEDERATION SOCIETY (KOF) FINANCE DEPARTMENT Finance is like backbone of the company so that

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) THE FINANCE DEPARTMENT STRUCTURE Managing Director Director Main Accountants Assistants Auditors

THE FINANCE DEPARTMENT STRUCTURE Managing Director

Director

KARNATAKA OIL FEDERATION SOCIETY (KOF) THE FINANCE DEPARTMENT STRUCTURE Managing Director Director Main Accountants Assistants Auditors

Main Accountants

Assistants

Auditors

Cash Book Ledger & Journal incorporation Statement Branch Bank computer Reconciliation Billing
Cash Book Ledger & Journal
incorporation
Statement
Branch
Bank
computer
Reconciliation
Billing
KARNATAKA OIL FEDERATION SOCIETY (KOF) THE FINANCE DEPARTMENT STRUCTURE Managing Director Director Main Accountants Assistants Auditors

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION DEPARTMENT PRODUCTION AND PLANT REQUIREMENTS Requirements Annual Output: 1. Infrastructure,

PRODUCTION DEPARTMENT PRODUCTION AND PLANT REQUIREMENTS

Requirements Annual Output:

1. Infrastructure, Utilities Small Plant Medium Plant

Land 6-7 Hectares Building 4400 m2 Power 140KW/Ton grind 28,000 kw/day Fuel natural gas or oil 520,000,000 kcal/day Water potable 434 m3/day cooling 4211 m3/day Sewer to municipal plant 200 m3/day at 2 Ton BOD Equalization basin 100 m3

2. Major Equipment &

Machinery

Small Plant Medium Plant Tools & Machinery graind dryer elevators and conveyors step tanks double runner mill germ hydro clone germ washing creenbengerm press: germ dryer oil expeller filter press pin mill screen bed fibber washing system fibber dryer disk stack centerifugegluten filter (vacuum drum belt type) gluten dryer disk stack centrifugesluten filter (vacuum drum belt type) gluten dryer search washing system of 13 stages of dorrclones starch ewatering centrifuge with filtrate concentrator flash dryer support equipment & part struck and rail tracks scales grain storage bins for continuity of operation office and equipment locker rooms for labour mechanical and electrical shops with tools roads & rail, site drainage transformer and electric rooms.

(*)TOTAL ESTIMATED COSTS

For 150 ton/day plant 30000rs/day

The costs provided are estimates; they are not intended to be used as absolute prices. Costs still need to be determined on a case by case basis.

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION DEPARTMENT PRODUCTION AND PLANT REQUIREMENTS Requirements Annual Output: 1. Infrastructure,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 3. Materials & Supplies Small Plant Medium Plant RAWMATERIALS sorghum grain,

3. Materials & Supplies Small Plant Medium Plant

RAWMATERIALS

sorghum grain, groundnuts, sunflowerseeds, ricebran -- 200 Tons 12-15% moisture

Supplies

liquid sulfur dioxide 0.4 Tons Detergent, alkaline to ca. 10 pH for cleaning

PACKAGING:

Our

PRODUCTS are available in attractive packs in different sizes ranging from

200ml, 500ml, 1litre, 5kg can and 15kg tin.

We also provide our

PRODUCTS in laminated pouches and cardboard boxes.

Mustard oils are available in 200ml, 500ml, & 1 litre. pouches and bottles and in 2 lt, 5lt jars.

KARNATAKA OIL FEDERATION SOCIETY (KOF) 3. Materials & Supplies Small Plant Medium Plant RAWMATERIALS sorghum grain,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION DEPARTMENT PRODUCTION DEPARTMENT REFINERY BLOCK REFINERY BLOCK SOLVENT BLOCK PRODUCTION

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT REFINERY BLOCK REFINERY BLOCK SOLVENT BLOCK PRODUCTION MANAGER PRODUCTION MANAGER OPERATOR OPERATO OPERATOR OPERATOR
PRODUCTION DEPARTMENT
REFINERY BLOCK
REFINERY BLOCK
SOLVENT BLOCK
PRODUCTION MANAGER
PRODUCTION MANAGER
OPERATOR
OPERATO
OPERATOR
OPERATOR
KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION DEPARTMENT PRODUCTION DEPARTMENT REFINERY BLOCK REFINERY BLOCK SOLVENT BLOCK PRODUCTION

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION PROCESS The industry has production activities in both solvent and

PRODUCTION PROCESS

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION PROCESS The industry has production activities in both solvent and

The industry has production activities in both solvent and refinery.

WHAT IS A SOLVENT?

Improve

A solvent is either a liquid or gas that takes into itself a solute (which can be in

the state of a solid, liquid or gas) and creates a solution.

If we use a simple and easy example, we can get a handle on the idea. Take a

glass of warm water, put a teaspoon of table salt in it, and stir it. The salt will dissolve

in the water and "disappear" from view. The water is the solvent here, the salt is the

solute in this example, and the resulting salt water is a solution that we created. It's

that simple.

KARNATAKA OIL FEDERATION SOCIETY (KOF) PRODUCTION PROCESS The industry has production activities in both solvent and

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) A SOLVENT IS ALSO THE SUBSTANCE THAT DISSOLVES THE SOLUTE. Aindustrial process plant where crude oil is processed and refined into more useful petroleum PRODUCTS, such as gasoline, diesel fuel, asphalt base, heating oil, kerosene, and liquefied petroleum gas . Oil refineries are typically large sprawling industrial complexes with extensive piping running throughout, carrying streams of fluids between large chemical processing units. In many ways, oil refineries use much of the technology of, and can be thought of as types of chemical plants. The crude oil feedstock has typically been processed by an oil production plant. There is usually an oil depot (tank farm) at or near an oil refinery for storage of bulk liquid PRODUCTS. DIFFERENT TYPES OF REFINERIES ARE AS FOLLOWS:  Oil refinery, which converts crude oil into high-octane motor fuel (gasoline/ petrol), diesel oil, liquefied petroleum gases (LPG), jet aircraft fuel, kerosene, heating fuel oils, lubricating oils, asphalt and petroleum coke;Sugar refinery, which converts sugar cane and sugar beets into crystallized sugar and sugar syrups; " id="pdf-obj-38-4" src="pdf-obj-38-4.jpg">

A SOLVENT IS ALSO THE SUBSTANCE THAT DISSOLVES THE SOLUTE.

A solvent is a liquid that dissolves a solute. The solvent is the component of a

solution that is present in greater amount.

Perhaps the most common solvent in everyday life is water. Many other

solvents are organic compounds, such as benzene, tetrachloroethylene, or turpentine.

In chemistry, a common rule for determining if a solvent will dissolve a given

solute is "like dissolves like." Solvents composed of polar molecules, such as water,

dissolve other polar molecules, such as table salt, while nonpolar solvents, such as

gasoline, dissolve nonpolar substances such as wax. The degree that a solvent

dissolves a given solute is known as its solubility. Ethyl alcohol is highly soluble in

water, for example. Vinegar is very insoluble in oil, and the two substances will

quickly separate into two layers even after being shaken well.

An oil refinery or petroleum refinery is an industrial process plant where crude

oil is processed and refined into more useful petroleum PRODUCTS, such as

gas. [1][2] Oil refineries are typically large sprawling industrial complexes with

extensive piping running throughout, carrying streams of fluids between large

chemical processing units. In many ways, oil refineries use much of the technology

of, and can be thought of as types of chemical plants. The crude oil feedstock has

typically been processed by an oil production plant. There is usually an oil depot (tank

farm) at or near an oil refinery for storage of bulk liquid PRODUCTS.

DIFFERENT TYPES OF REFINERIES ARE AS FOLLOWS:

Oil refinery, which converts crude oil into high-octane motor fuel

(gasoline/petrol), diesel oil, liquefied petroleum gases (LPG), jet aircraft fuel,

Sugar refinery, which converts sugar cane and sugar beets into crystallized

sugar and sugar syrups;

KARNATAKA OIL FEDERATION SOCIETY (KOF) A SOLVENT IS ALSO THE SUBSTANCE THAT DISSOLVES THE SOLUTE. Aindustrial process plant where crude oil is processed and refined into more useful petroleum PRODUCTS, such as gasoline, diesel fuel, asphalt base, heating oil, kerosene, and liquefied petroleum gas . Oil refineries are typically large sprawling industrial complexes with extensive piping running throughout, carrying streams of fluids between large chemical processing units. In many ways, oil refineries use much of the technology of, and can be thought of as types of chemical plants. The crude oil feedstock has typically been processed by an oil production plant. There is usually an oil depot (tank farm) at or near an oil refinery for storage of bulk liquid PRODUCTS. DIFFERENT TYPES OF REFINERIES ARE AS FOLLOWS:  Oil refinery, which converts crude oil into high-octane motor fuel (gasoline/ petrol), diesel oil, liquefied petroleum gases (LPG), jet aircraft fuel, kerosene, heating fuel oils, lubricating oils, asphalt and petroleum coke;Sugar refinery, which converts sugar cane and sugar beets into crystallized sugar and sugar syrups; " id="pdf-obj-38-112" src="pdf-obj-38-112.jpg">

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)  <a href=Natural gas processing plant, which purifies and converts raw natural gas into residential, commercial and industrial fuel gas, and also recovers natural gas liquids (NGL) such as ethane, propane, butanes and pentanes;Salt refinery, which cleans common salt (nacl) , produced by the solar evaporation of sea water, followed by washing and re-crystallization;  Metal refineries refining metals such as alumina, copper, gold, lead, nickel, silver, uranium, and zinc;  Vegetable oil refinery. WHAT IS A REFINERY?  Inside a maze of silver towers and pipes is a fascinating factory that changes hydrocarbon molecules to make gasoline.   A refinery is a factory. Just as a paper mill turns lumber into legal pads or a glassworks turns silica into stemware, a refinery takes a raw material--crude oil--and transforms it into gasoline and hundreds of other useful PRODUCTS.  A typical large refinery costs billions of dollars to build and millions more to maintain and upgrade. It runs around the clock 365 days a year, employs between 1,000 and 2,000 people and occupies as much land as several hundred football fields. It's so big and sprawling, in fact, that workers ride bicycles from one station to another.  Chevron has five gasoline-producing "Factories" in the United States and another in Burnaby, British Columbia. ChevronTexaco has refining capacities worldwide of over two million barrels per day. " id="pdf-obj-39-4" src="pdf-obj-39-4.jpg">

Natural gas processing plant, which purifies and converts raw natural gas into

residential, commercial and industrial fuel gas, and also recovers natural gas

Salt refinery, which cleans common salt (nacl), produced by the solar

evaporation of sea water, followed by washing and re-crystallization;

Metal refineries refining metals such as alumina, copper, gold, lead, nickel,

Vegetable oil refinery.

WHAT IS A REFINERY?

 Inside a maze of silver towers and pipes is a fascinating factory that changes hydrocarbon
Inside a maze of silver towers and pipes is a fascinating factory that changes
hydrocarbon molecules to make gasoline.
A refinery is a factory. Just as a paper mill turns lumber into legal pads
or a glassworks turns silica into stemware, a refinery takes a raw
material--crude oil--and transforms it into gasoline and hundreds of
other useful PRODUCTS.
 A typical large refinery costs billions of dollars to build and millions

more to maintain and upgrade. It runs around the clock 365 days a

year, employs between 1,000 and 2,000 people and occupies as much

land as several hundred football fields. It's so big and sprawling, in

fact, that workers ride bicycles from one station to another.

Chevron has five gasoline-producing "Factories" in the United States

and another in Burnaby, British Columbia. ChevronTexaco has

refining capacities worldwide of over two million barrels per day.

KARNATAKA OIL FEDERATION SOCIETY (KOF)  <a href=Natural gas processing plant, which purifies and converts raw natural gas into residential, commercial and industrial fuel gas, and also recovers natural gas liquids (NGL) such as ethane, propane, butanes and pentanes;Salt refinery, which cleans common salt (nacl) , produced by the solar evaporation of sea water, followed by washing and re-crystallization;  Metal refineries refining metals such as alumina, copper, gold, lead, nickel, silver, uranium, and zinc;  Vegetable oil refinery. WHAT IS A REFINERY?  Inside a maze of silver towers and pipes is a fascinating factory that changes hydrocarbon molecules to make gasoline.   A refinery is a factory. Just as a paper mill turns lumber into legal pads or a glassworks turns silica into stemware, a refinery takes a raw material--crude oil--and transforms it into gasoline and hundreds of other useful PRODUCTS.  A typical large refinery costs billions of dollars to build and millions more to maintain and upgrade. It runs around the clock 365 days a year, employs between 1,000 and 2,000 people and occupies as much land as several hundred football fields. It's so big and sprawling, in fact, that workers ride bicycles from one station to another.  Chevron has five gasoline-producing "Factories" in the United States and another in Burnaby, British Columbia. ChevronTexaco has refining capacities worldwide of over two million barrels per day. " id="pdf-obj-39-83" src="pdf-obj-39-83.jpg">

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)  These world class operations had surprisingly humble origins. In 1876,(Read more about Chevron's first refineries in the History section. )  Gasoline's lowly status rose quickly after 1892, when Charles Duryea built the first U.S. gas-powered automobile. From then on, the light stuff from crude oil became the right stuff.  Today, some refineries can turn more than half of every 42-gallon barrel of crude oil into gasoline. That's a remarkable technological improvement from 70 years ago, when only 11 gallons of gasoline could be produced. How does this transformation take place? Essentially, refining breaks crude oil down into its various components, which then are selectively reconfigured into new PRODUCTS.  This process takes place inside a maze of hardware that one observer has likened to "a metal spaghetti factory." Employees regulate refinery operations from within highly automated control rooms. Because so much activity happens out of sight, refineries are surprisingly quiet places. The only sound most visitors hear is the constant, low hum of heavy equipment.  The complexity of this equipment varies from one refinery to the next. In general, the more sophisticated a refinery, the better its ability to upgrade crude oil into high-value PRODUCTS. Whether simple or complex, however, all refineries perform three basic steps: separation, conversion and treatment. " id="pdf-obj-40-4" src="pdf-obj-40-4.jpg">

These world class operations had surprisingly humble origins. In 1876,

company pioneers used wagons and mules to haul two primitive stills

to a spot near Pico Canyon, Calif., the site of California's first

producing oil wells. The stills, each about the size of a garage, were

used to heat oil at the prodigious rate of 25 to 40 barrels a day. This

"oil boiling" produced kerosene, lubricants, waxes and gasoline--a

clear, lightweight liquid that generally was discarded as a useless

Gasoline's lowly status rose quickly after 1892, when Charles Duryea

built the first U.S. gas-powered automobile. From then on, the light

stuff from crude oil became the right stuff.

Today, some refineries can turn more than half of every 42-gallon

barrel of crude oil into gasoline. That's a remarkable technological

improvement from 70 years ago, when only 11 gallons of gasoline

could be produced. How does this transformation take place?

Essentially, refining breaks crude oil down into its various

components, which then are selectively reconfigured into new

PRODUCTS.

This process takes place inside a maze of hardware that one observer

has likened to "a metal spaghetti factory." Employees regulate refinery

operations from within highly automated control rooms. Because so

much activity happens out of sight, refineries are surprisingly quiet

places. The only sound most visitors hear is the constant, low hum of

heavy equipment.

The complexity of this equipment varies from one refinery to the next.

In general, the more sophisticated a refinery, the better its ability to

upgrade crude oil into high-value PRODUCTS. Whether simple or

complex, however, all refineries perform three basic steps: separation,

conversion and treatment.

KARNATAKA OIL FEDERATION SOCIETY (KOF)  These world class operations had surprisingly humble origins. In 1876,(Read more about Chevron's first refineries in the History section. )  Gasoline's lowly status rose quickly after 1892, when Charles Duryea built the first U.S. gas-powered automobile. From then on, the light stuff from crude oil became the right stuff.  Today, some refineries can turn more than half of every 42-gallon barrel of crude oil into gasoline. That's a remarkable technological improvement from 70 years ago, when only 11 gallons of gasoline could be produced. How does this transformation take place? Essentially, refining breaks crude oil down into its various components, which then are selectively reconfigured into new PRODUCTS.  This process takes place inside a maze of hardware that one observer has likened to "a metal spaghetti factory." Employees regulate refinery operations from within highly automated control rooms. Because so much activity happens out of sight, refineries are surprisingly quiet places. The only sound most visitors hear is the constant, low hum of heavy equipment.  The complexity of this equipment varies from one refinery to the next. In general, the more sophisticated a refinery, the better its ability to upgrade crude oil into high-value PRODUCTS. Whether simple or complex, however, all refineries perform three basic steps: separation, conversion and treatment. " id="pdf-obj-40-101" src="pdf-obj-40-101.jpg">

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) BASE OIL PRODUCTION The quality of Base Oil has evolved with

BASE OIL PRODUCTION

The quality of Base Oil has evolved with the process technology. The first

generation of process technology was developed to remove aromatics and other

impurities. With the Solvent Processing Technology, it was possible to recover wax as

a byproduct and lower the pourpoint and the simply hydrofining also added to the

further reduction of impurities. In third phase the Hydroprocessing Technology was

developed and this changed the base oil business from “Physical separations” to

“Chemical transformations”. The technology could produce lighter viscosity grades,

which was a popular option for the refineries. Some refineries use also Wax

Isomeration to produce very high quality base oils.

KARNATAKA OIL FEDERATION SOCIETY (KOF) BASE OIL PRODUCTION The quality of Base Oil has evolved with

LABOR SMALL PLANT OR MEDIUM PLANT Skilled:

Superintendent 3

foremen 8

chief operators 6

chemist 3

lab technician 3

plant engr. & maint. supervisor 8

general mechanics 5

electrician & instrument mechanic 4

KARNATAKA OIL FEDERATION SOCIETY (KOF) BASE OIL PRODUCTION The quality of Base Oil has evolved with

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) SEMI-SKILLED: Operators 60, loader UNSKILLED: Packers 32, warehouse 20, grounds 8,

SEMI-SKILLED:

Operators 60,

loader

UNSKILLED:

Packers 32, warehouse 20, grounds 8, and cleaning 20

INDIRECT:

Management and Sales 5

Secretary 1

Bookkeeper 5

Store & shipping clerk 5

IN A NUTSHELL THE BASE OIL PRODUCTION PROCESS

WORKS AS FOLLOWS:

  • 1. Feedstock is separated into distillates and vacuum gas oils

  • 2. Waxy vacuum gas oil molecules flow to the hydrocracker to begin conversion

  • 3. Hydrogen is introduced to saturate the molecules and remove impurities such as nitrogen, sulfur, oxygen and heavy metals.

  • 4. Hydrocracking, under conditions of extreme temperature and pressure in the presence of a catalyst, converts aromatics molecules into saturated paraffins.

  • 5. The altered stock is noticeably lighter in color due to the absence of contaminants.

  • 6. Long waxy paraffin molecules are restructured into shorter, branched isoparaffins that resist gelling and improve low temperature pumpability.

  • 7. Hydrogen is introduced again to remove any remaining aromatics and impurities, enhancing the oxidation and thermal stability of the now colorles oil.

KARNATAKA OIL FEDERATION SOCIETY (KOF) SEMI-SKILLED: Operators 60, loader UNSKILLED: Packers 32, warehouse 20, grounds 8,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)
KARNATAKA OIL FEDERATION SOCIETY (KOF)
KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) THE CRUDE OIL IS SYSTEMATICALLY PURIFIED IN WELL DEFINED STAGES, "NEUTRALIZATION,

THE CRUDE OIL IS SYSTEMATICALLY PURIFIED IN WELL DEFINED STAGES, "NEUTRALIZATION, BLEACHING, DEODORIZATION AND DE-WAXING".

CRUDE OIL
CRUDE OIL
RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

RAW MATERIAL

RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

NEUTRALISATIO

RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

BLEACHING

RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

DEODORIZATION

RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

DEWAXING

RAW MATERIAL NEUTRALISATIO BLEACHING DEODORIZATION DEWAXING

FINAL PRODUCT(OIL)

KARNATAKA OIL FEDERATION SOCIETY (KOF) THE CRUDE OIL IS SYSTEMATICALLY PURIFIED IN WELL DEFINED STAGES, "NEUTRALIZATION,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Firstly crude oil is purchased from different sources and it is

Firstly crude oil is purchased from different sources and it is brought to company

plant where the machineries and equipments are installed for producing the quality

PRODUCTS through modern technology process.

Oil should be extracted and purified to produce end product should go through

different stages of production like neutilisation, bleaching, deodorization and

dewaxing.

During this process waste materials like gums, wax and color reducing by

removing harmful chemicals and even reducing quantity of smell, further filtering is

done to create final product.

Crores of money is invested in machineries and equipments to carry on

production process to have good quality product, many workers and employees with

engineers are involved in production center with guidance of top management so that

they can maintain productivity and efficiency in production process.

All processes are digitally monitored. Machinery at the plant is inspected

periodically and preventive maintenance of equipments and lines is done to avoid

damages and untimely breakdowns. In observance to stipulated standards, routine

calibration of meters and control device are done.

Quality control is foolproof with continuous checks during raw material,

processing

and

end

(GLP)guidelines.

product stages, following Good Laboratory Practice

They care for the environment:

kof understands its social responsibilities. That is why, this Pvt. Ltd. focuses

on environment friendly waste disposal with a top of the line effluent treatment plant

built in house. This industry adopts safe and healthy practices to protect the

environment.

KARNATAKA OIL FEDERATION SOCIETY (KOF) Firstly crude oil is purchased from different sources and it is

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-5 MARKETING MIX Marketing is a comprehensive term it includes human

CHAPTER-5

MARKETING MIX

Marketing is a comprehensive term it includes human activity directed

towards satisfying needs and wants. Once the need is identified, the product or service

is produced, stored, promoted, transported, the terms of exchange negotiated., price

fixed and service assured. All these human activities will constitute marketing.

Marketing mix is blending of combination of four elements namely, product,

price, physical distribution or place and promotion.

According to prof. Kelley and Lazar "Marketing mix is composed of a large

battery of devices which might be employed to induce consumers to buy a particular

product ".

Marketing mix is an important tool used by marketing manager to design the

process of marketing in an organisation. It is a plan designed to analyses the

marketing problems.

It is a comprehensive term and includes all resources and a set of activities

necessary to direct and facilitates the flow of goods and services from producer to

consumers.

According to the businessmen, marketing has twin activities:

  • (a) Matching the product or service with demand.

  • (b) Transfer of ownership and possession of the flow of goods from

Primary producers to ultimate consumers.

According to prof. Philip Kotler,

"Marketing is the analysis, planning, implementation and control of program

designed to bring desired exchange with target audiences for the adaptation"

It

relies heavily on the adaptation and co-ordination

of product, price,

promotion and place for achieving response.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-5 MARKETING MIX Marketing is a comprehensive term it includes human

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Prof. Harry L H Anson in his title "Marketing Text, Techniques

Prof. Harry L H Anson in his title

"Marketing Text, Techniques and cases" defines "Marketing as the process of

discovery and translating consumer made and wants in to product and services

specification, crediting demand for these Products and services and than in term

expanding this demand".

Basic objective of Marketing Mix

The basic objective of marketing mix is safety and the needs of the customers

in the most economical manner. The emphasis of marketing mix is how to satisfy the

needs of the customer effectively

Nature of marketing mix:-

Marketing mix is a dynamic process. It changes with the changes in needs

of the customers. Marketing mix is a difficult task, as it involves the blending of

decision in four difficult areas of marketing, that is, the product, pricing, promotion

and place. In fact effectiveness of marketing efforts depends upon the decision made

in each of these four areas and their proper combinations.

Marketing strategy:-

Marketing strategy is the total and unbeatable instrument or a plan shaped and

designed specifically for attaining the marketing objectives of a firm. A marketing

mission and objectives tell us as to where to go and marketing strategy provides us

with the grand design for reaching out there.

Marketing is the pack of four sets of variables namely,

  • 1. Product variables.

  • 2. Price variables.

  • 3. Promotion variables.

  • 4. Place variables.

Elements of marketing mix

Marketing mix is made up of 4 elements namely, product, price, promotion,

KARNATAKA OIL FEDERATION SOCIETY (KOF) Prof. Harry L H Anson in his title "Marketing Text, Techniques

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) and place PRODUCT MIX The product is the focus of marketing

and place

PRODUCT MIX

The product is the focus of marketing and marketing efforts Product is the sum

total of physical and psychological satisfaction it provides to the buyer. Product mix is

the composite offered for sale by the firm, over a period of time.

The variables:-

  • 1. Product line and range

Product line is a group of closely related Products which are able to satisfy a

class of need, to be used together, to be sold to the same consumer groups, to be

moved through the same distribution channels or fall within a given price range.

Product range speaks of the depth of specialization in terms of varieties based on

consumer pockets and functional requirements,

  • 2. Product design

The marketing decision starts with designing in a way which is required by the

target consumer. Product design is an important factor in the sale of many Products.

Products designed properly enhance their utility, attractiveness, safety and appeal.

Good design, therefore increases sales volume, minimises service costs and reduces

transportation charges.

  • 3. Product package

Packaging is the general group of activities in designing the containers or

wrappers for Products. A good package protects the Products provides convenience,

increases economy and communicates, It makes possible easy brand identification,

prevents substitution and short weight and elements of advertising and sales

promotion.

  • 4. Product quality

Establishment and control of quality standards is a basic in merchandising.

Standards quality is established for Products either by agreement among the producers

or by law. It is based on factors like texture, flavour, weight, appearance size and

KARNATAKA OIL FEDERATION SOCIETY (KOF) and place PRODUCT MIX The product is the focus of marketing

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) other physical feature depending on the nature of the product. PRICE

other physical feature depending on the nature of the product.

PRICE MIX:-

Price is a major marketing tool and help in directing the product to a specific

customer segment. Price is the value of product expressed in terms of money. Price is

a powerful instrument in which both the buyers and sellers are keenly interested.

Variables:-

  • 1. The pricing policies and strategies:

The price policies and strategies are the guidelines and framed within which

management administers prices so as to match them to the market needs. These

policies can be broadly identified as policies involving price variables geographical

price policies, policies involving price differentials or leadership imitation and

policies involving psycho of consumers.

  • 2. Terms of credit

Credit,

by

expanding

a

market,

can

make

a

new

firm, of production

economically worthwhile. The modern business is built up and expansion is based on

credit. No firm can think of surviving without this credit .It is a means of sales

promotion. Its significance is in its contribution to efficient selling.

  • 3. Terms of delivery

Delivery of the goods to the dealers, to the middle men and customers is also

vital importance. Clear cut policies are to be spelled out regarding the terms of

delivery, time and place of delivery and the conditions of valid delivery.

  • 4. Margin

Margin here refers to

the difference between the final price

paid

by

the

consumers and the total cost incurred in making available to him the product or

service. This includes margin of retailer, wholesaler and the producer.

The quoting of price is a very sensitive matter of marketing because the

consumer attitude influenced more by price of Products. The manufacturers of this

product are very few, so price quoted is in satisfactory manner for Products. The

KARNATAKA OIL FEDERATION SOCIETY (KOF) other physical feature depending on the nature of the product. PRICE

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) terms of credit are available for short period. The delivery of

terms of credit are available for short period. The delivery of product through agents

and also direct delivery to consumers who have placed their orders. It has simple

channel of distribution. Hence it requires smaller expenditure on intermediaries.

PLACE MIX

Place mix stands for the matching arrangement for the smooth flow of goods

and services from the producers to the consumers.

Variables:-

  • 1. Transportation

A selection is to be made of the most efficient, economical and dependable

mode of transport for the firms Products taking into account roads, and motor trucks.

It is known fact that transport is creating place utility that widens market and

marketability for the Products of the firms.

  • 2. Warehousing

Warehousing has its own place in distribution of goods that creates time utility

by adjusting supply and demand, preserving conditioning the product and obtaining

more favorable demand and Market price.

  • 3. Inventory Levels:-

Merchandising is responsible not only for what to make available but also how

much to produce sufficient inventory must be on hand of different sizes, models and

varieties to make immediate shipment upon the receipt of orders.

PROMOTION MIX:

Promotion mix is the communication mix which deals with the personal and

impersonal persuasive communication about the product or services of the

manufacturer.

KARNATAKA OIL FEDERATION SOCIETY (KOF) terms of credit are available for short period. The delivery of

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) Variables:- 1. Advertising Advertising is a very popular method of impersonal

Variables:-

  • 1. Advertising

Advertising is a very popular method of impersonal communication using a

wide variety of media vehicles. These Medias are indoor, outdoor, and display

advertising.

  • 2. Sales Promotion:

It is the achievement of short-term marketing objectives. It is the function in

marketing of providing inducements to buy, offered for a limited period only, at the

time and place the purchasing decision is made, which are supplementary to a

Products nominal value.

  • 3. Trade fairs and exhibitions:

An exhibition is the huge congregation of manufactures and dealers under a

single roof for displaying, demonstrating and selling their Products. On the other

hand, a trade fair is a mammoth gathering of prospects arranged by manufacturers and

dealers where fun and frolic and entertainment are prominent.

  • 4. Public relations:

It involves the installation and maintenance of mutual understanding between

a firm and whole society likely to come in contact with it. These sections of society

are customers, shareholders, administrator‟s staff and general public. It is the art and

science of developing reciprocal understanding and good will ......

The promotion plays a vital role in marketing but in this product very less

expenditure on promotion activities. It just want awareness about the Products, its

purely hygienic and bio-degradable one everyone accepts that type of goods to avoid

the use of plastic. The brand and package is an important aspect to promote the

Products in a better way. It needs not want the advertising, sales persons, distributors

etc. as required in FMCG‟s, because of few manufacturers of a product.

KARNATAKA OIL FEDERATION SOCIETY (KOF) Variables:- 1. Advertising Advertising is a very popular method of impersonal

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-6 CONSUMER SURVEY ANALYSIS KOF OIL PRODUCTS happen to be a

CHAPTER-6

CONSUMER SURVEY ANALYSIS

KOF OIL PRODUCTS happen to be a new product line recently launched in

the market. To ascertain the views and reactions of consumers and market potential

for KOF OIL PRODUCTS, a consumer survey was undertaken in Chitradurga City.

The sample size of consumers selected was 25. A structured questionnaire was served

to respondents to collect the required information. The survey data has been analysed

to a arrive at the conclusion regarding the response towards KOF OIL Products. For

the purposes of meaningful analysis of data, necessary tables have been prepared and

for easy and simple understanding charts have also been used. Following is the

outcome of survey analysis.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-6 CONSUMER SURVEY ANALYSIS KOF OIL PRODUCTS happen to be a

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) ANALYSIS AND INTERPRETATION TABLE-1 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

ANALYSIS AND INTERPRETATION

TABLE-1

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE GROUP:

Age group (in years)

No.of respondents

Percentage

Below 20

3

12

20-30

10

40

30-40

5

20

Above 40

7

28

Total

25

100

Source: Survey data

7 Series2 Series1 0% 20% 40% 60% 80% 100% 12 3 28 Total 40 10 20-30
7
Series2
Series1
0%
20%
40%
60%
80%
100%
12
3
28
Total
40
10
20-30
20
5
30-40
Below 20
Above 40
100
25

Interpretation:

The above table shows that 12% of the respondents are below 20 years of age, 40% are in the age group of 20-30 years, 20% are in the age

KARNATAKA OIL FEDERATION SOCIETY (KOF) ANALYSIS AND INTERPRETATION TABLE-1 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) group of 30-40 years and the remaining 28% are in the

group of 30-40 years and the remaining 28% are in the age group of above 40 years.

TABLE-2

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OCCUPATION:

Occupation

No.of respondents

Percentage

Business

 
  • 9 36

Agriculturist

 
  • 9 36

Professional

 
  • 4 16

Others

 
  • 3 12

Total

25

100

Source: Survey data

18% 18% 50% 6% 8% Business Agriculturist Professional Others Total
18%
18%
50%
6%
8%
Business
Agriculturist
Professional
Others
Total

Interpretation:

KARNATAKA OIL FEDERATION SOCIETY (KOF) group of 30-40 years and the remaining 28% are in the

KARNATAKA OIL FEDERATION SOCIETY (KOF)

According to the above table 36% of the respondents are
According
to
the
above
table
36%
of
the
respondents
are

businessmen, 36% are agriculturist, 16% are professionals and 12% are others like students, Government employees etc.

KARNATAKA OIL FEDERATION SOCIETY (KOF) According to the above table 36% of the respondents are businessmen,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-3 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF ANNUAL INCOME (Rs.):

TABLE-3

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF ANNUAL INCOME (Rs.):

Annual income (Rs.)

No.of respondents

Percentage

Below Rs.50000

7

28

Rs.50000-100000

3

12

Rs.100000-200000

11

44

More than Rs.200000

4

16

Total

25

100

Source : Survey data

Rs.50000-100000 Series2 Series1 140 120 100 80 60 40 20 0 Below Rs.50000 7 Rs.100000-200000 Total
Rs.50000-100000
Series2
Series1
140
120
100
80
60
40
20
0
Below Rs.50000
7
Rs.100000-200000
Total
More than Rs.200000
25
16
3
28
100
12
44
4
11

Interpretation:

As per this table, of the 25 respondents, 28% are having an annual income of below Rs. 50000, 12% have Rs.50000-100000, 44% have Rs.100000-200000, and 16% have above Rs.200000 as annual income.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-3 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF ANNUAL INCOME (Rs.):

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) ABLE-4 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SOURCE OF INFORMATION:

ABLE-4

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SOURCE OF INFORMATION:

Source of information

No. of respondents

Percentage

Relatives

9

36

Friends

10

40

Television

5

20

Others

1

4

Total

25

100

Source: Survey data

2% 18% 20% 50% 50% 2% 18% 20% 10% 10% Television Relatives Friends Others
2%
18%
20%
50% 50%
2%
18%
20%
10%
10%
Television
Relatives
Friends
Others

Total

Interpretation:

The above table shows the source of information about the KOF OIL PRODUCTS and related PRODUCTS, of the respondents, 36% came to know about the KOF OIL Product Sthrough relatives, 40%

KARNATAKA OIL FEDERATION SOCIETY (KOF) ABLE-4 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SOURCE OF INFORMATION:

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) through their friends, 20% through TV channels and 4% through others

through their friends, 20% through TV channels and 4% through others like retailers etc.

KARNATAKA OIL FEDERATION SOCIETY (KOF) through their friends, 20% through TV channels and 4% through others

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-5 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF INFLUENCING FACTOR OF

TABLE-5

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

INFLUENCING FACTOR OF KOF OIL

PRODUCTS:

Influencing factor

No. of respondents

Percentage

Quality

19

76

Price

 
  • 3 12

Packaging

 
  • 1 4

Attractiveness

  • 2 8

 

Total

25

100

Source : Survey data

100% 80% 60% 40% 20% 0% Series1 Series2
100%
80%
60%
40%
20%
0%
Series1
Series2

Interpretation:

The above table shows that 76% of respondents are influenced purchase of KOF OIL PRODUCTS by its quality, 12% by price, 4% and 8% of respondents are influenced by packaging and attractiveness of KOF oil products respectively.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-5 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF INFLUENCING FACTOR OF

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)
KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-6 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT PRICE

TABLE-6

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

OPINION ABOUT PRICE OF KOF

PRODUCTS:

Price opinion

No.of respondents

Percentage

High

3

12

Low

2

8

Reasonable

20

80

Total

25

100

Source : Survey data

50% 40% 90% 6% 4% High Low Reasonable Total
50%
40%
90%
6%
4%
High
Low
Reasonable
Total

Interpretation:

From the

above table it

is clear

that 12% of the respondents

consider price as high, 8% as low and 80% of respondents as reasonable.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-6 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT PRICE

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-7 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT QUALITY:

TABLE-7

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT QUALITY:

Quality opinion

No.of respondents

Percentage

Satisfactory

24

96

Unsatisfactory

1

4

Total

25

100

Source : Survey data

90 25 100 0 100 Total Satisfactory Unsatisfactory 24 1 96 4 Axis Title Series2 80
90
25
100
0
100
Total
Satisfactory
Unsatisfactory
24 1
96 4
Axis Title
Series2
80
70
60
50
40
30
20
10
Series1

Interpretation:

According to the above table 96% of the respondents are satisfied with the quality of KOF OIL PRODUCTS and 4% are not satisfied with the quality of KOF oil products.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-7 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT QUALITY:

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-8 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT AVAILABILTY

TABLE-8

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT AVAILABILTY OF KOF PRODUCTS:

Manufacturer service

No.of respondents

Percentage

Easy

4

16

Average

13

52

Difficulty

8

32

Total

25

100

Source : Survey data

30% Total Easy Average Difficulty Axis Title 0% 10% 20% Series2, 100 40% 50% 60% 70%
30%
Total
Easy
Average
Difficulty
Axis Title
0%
10%
20%
Series2, 100
40%
50%
60%
70%
80%
90%
100%
Series1, 25

Axis Title

Interpretation:

The above table shows that of the respondents, 52% consider the Availability as average, 32% as difficulty and 16% as easy.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-8 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT AVAILABILTY

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-9 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF PERIOD OF USE:

TABLE-9

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF PERIOD OF USE:

Period of use

No.of respondents

Percentage

Below 1 year

5

20

1-2 years

14

56

2-3 years

5

20

Above 3 years

1

4

Total

25

100

Source : Survey data

10% 10% 28% Below 1 year 1-2 years 2-3 years Above 3 years Total
10%
10%
28%
Below 1 year
1-2 years
2-3 years
Above 3 years
Total

2%

50% Interpretation:
50%
Interpretation:

As per the table, of the respondents, 56% are using the KOF OIL PRODUCTS from the last 1-2 years, 20% each for less than a year and for 2-3 years respectively and 4% for more than 3 years.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-9 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF PERIOD OF USE:

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-10 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF COMPARISON OF QUALITY

TABLE-10

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

COMPARISON OF QUALITY OF KOF OIL

PRODUCTS WITH

OTHER OIL

PRODUCTS:

Compared to Other Oil Products

No. of respondents

Percentage

Excellent

11

44

Good

13

52

Average

1

4

Total

25

100

Source : Survey data

2% 22% 26% 50% Excellent Good Average Total
2%
22%
26%
50%
Excellent
Good
Average
Total

Interpretation:

The table shows the reaction of respondents to KOF OIL

Products

as compared to other oil products, 52% of the respondents felt KOF OIL

Products as good, 44% as excellent and 4% as average.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-10 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF COMPARISON OF QUALITY

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-11 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OCCASION OF USING

TABLE-11

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

OCCASION OF USING KOF OIL

PRODUCTS:

Occasion

No.of respondents

Percentage

Festival

3

12

Marriage

2

8

Birthday

1

4

Daily Usage

19

76

Total

25

100

Source : Survey data

2% 6% 38% 50% Total Festival Marriage Birthday Daily Usage 4%
2%
6%
38%
50%
Total
Festival
Marriage
Birthday
Daily Usage
4%

Interpretation:

The table states that 12% of respondents use KOF OIL Products

on festivals, 8% on the occasion marriages, 4% on the occasion of

birthday and 76% on daily Usage.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-11 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OCCASION OF USING

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-12 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION OTHER THAN

TABLE-12

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

OPINION OTHER THAN KOF OIL

PRODUCTS:

Other Products

No.of respondents

Percentage

Akshatha

2

8

Safolo

5

20

Gold winner

8

32

Gemini

10

40

Total

25

100

Source : Survey data

Total Gemini Gold winner Safolo Akshatha 140 120 100 40 80 60 20 0
Total
Gemini
Gold winner
Safolo
Akshatha
140
120
100
40
80
60
20
0

Interpretation:

As per table 10 respondents are using Gemini, 8 customers are gold winner, 5 are safolo and 2 are using akshatha.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-12 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION OTHER THAN

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-13 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT PURCAHSE

TABLE-13

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF

OPINION ABOUT PURCAHSE OF KOF OIL

PRODUCTS:

Kof Products

No.of respondents

Percentage

Sunflower

8

32

Sunshudh

2

8

Rice rich brand

5

20

Suguna palmolin

10

40

Total

25

100

Source : Survey data

0 140 120 100 80 60 40 20 Sunflower Sunshudh Rice rich Suguna Total brand palmolin
0
140
120
100
80
60
40
20
Sunflower
Sunshudh
Rice rich
Suguna
Total
brand
palmolin

Interpretation:

 

As

per

table

40%

of

the

respondents

are

using

Suguna

Palmolin,32% as sunflower, 20% rice rich brand and 8% using sunshudh.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-13 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT PURCAHSE

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-14 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT CONSUMER

TABLE-14

CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT CONSUMER PACKS OF KOF OIL PRODUCTS:

Consumer packs

No.of respondents

Percentage

Half ltr pouch

2

8

One ltr Pouch,Pet Bottle

10

40

Five ltr jerry cans

8

32

Fifteen kg tins

5

20

Total

25

100

Source : Survey data

Half ltr Bottle tins Pouch,Pet pouch Total Fifteen kg Five ltr jerry cans One ltr 0
Half ltr
Bottle
tins
Pouch,Pet
pouch
Total
Fifteen kg
Five ltr jerry
cans
One ltr
0
20
40
60
80
140
120
100

Interpretation:

As per table, the 40% respondents are prefer to one ltr pouch pet bottle, 32% as five ltr jerry cans, 20% as fifteen kg tins and 8% as half ltr pt bottle.

KARNATAKA OIL FEDERATION SOCIETY (KOF) TABLE-14 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OPINION ABOUT CONSUMER

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-6 FINDINGS, SUGGESTIONS AND CONCLUSION Findings: 1. Most of the know

CHAPTER-6

FINDINGS, SUGGESTIONS AND CONCLUSION Findings:

  • 1. Most of the know about the KOF oil products from their friends because of lack of advertisement.

  • 2. A KOF oil product is preferred by the people because of its good quality.

  • 3. It has been found that price of the products is reasonable.

  • 4. KOF oil products have made many of the people satisfied by its quality.

  • 5. Thirteen customers felt that availability of products is average.

  • 6. People are much happy with the quality of the product compared to other products.

  • 7. Nineteen respondents use KOF oil products as daily usage.

  • 8. Palmolion is accepted by most of the people, where as sunshudh oil product are not up to the mark and it is least preferred by the people.

  • 9. It‟s found that ten customer preferred to purchase one ltr pouch pet bottle because of the cost advantage they get.

OTHER FINDINGS

  • 1. The reputation of the company in community is good.

  • 2. According to survey it is found co-operatively that the company treats employees fairly well.

  • 3. The employees often feel heavy about their work.

  • 4. Most of the employees feel satisfied with the working conditions.

  • 5. There is a good relation between employees and the higher officials of the company.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CHAPTER-6 FINDINGS, SUGGESTIONS AND CONCLUSION Findings: 1. Most of the know

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) SUGGESTIONS 1. The company should embark on a promotional campaign with

SUGGESTIONS

  • 1. The company should embark on a promotional campaign with concentration on field promotion rather than media. Such has cutouts, pop displays, hoardings, pomp lets etc.

  • 2. Advertising message should concentrate on attracting women's as much as possible.

  • 3. The quality should be maintain at the same or high level.

  • 4. Production & packaging unit should be increased in various branches, which In turn reduces prices of the

PRODUCTS.

  • 5. As people are much satisfied with quality, maintain the same.

  • 6. The company has to strengthen its presence among retails outlets so that maximum reach can be attained. This requires formulation of dealer schemes to involve them in the affairs of the company.

  • 7. Usually in big occasions, people prefer large quantity with low price so quantity can be increased by reducing price.

  • 8. Production of palm oil is should be increased as it is preferred by number of respondents.

  • 9. The awareness level of Sunshudh is not good hence the company should concentrate on aggressive advertisement & sales promotions.

    • 10. As customer want one ltr pouch pet bottle more, company should concentrate on producing those bottle in large quantity by this company can get the economics of sale(cost of production reduced )

    • 11. Very important of all is their marketing department function that is it has to good advertisement & builds brand awareness in the market.

    • 12. Sales promotion activities should be introduced which influence sales such as, gifts, prizes, sales contests etc.

    • 13. Value engineering should be encouraged . It is a technique adopted to evolve cheaper Products by substituting costly raw materials without sacrificing the quality of Products.

KARNATAKA OIL FEDERATION SOCIETY (KOF) SUGGESTIONS 1. The company should embark on a promotional campaign with

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) CONCLUSION Private sector units will have to resort to quality improvement

CONCLUSION

Private sector units will have to resort to quality improvement techniques & get

more interested in what the customer wants rather than what the company can after in

order to retain their customer base &get new customers. Edible oil industry facing

many problems all these problems also affect the marketing activities of various

companies. The problems low output, high import duty on raw materials, adversely

affect the prices of the PRODUCTS.

It is already known that the price is the deciding factor to purchase the product

apart from various other factors. Though the company may be having alternative

feature but it ,is found that most of consumer is not aware of the existing feature due

to illiteracy, negligence etc. A branded product ultimately decided based on

consumer preference, perception & influencing factors etc.

If the problems of industry cannot be resolved then it is difficult to companies

to adjust their marketing activities to consumer expectation.

KARNATAKA OIL FEDERATION SOCIETY (KOF) CONCLUSION Private sector units will have to resort to quality improvement

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) “ LEARNING EXPERIENCE”  Exposure at KOF Oil Industry for a

LEARNING EXPERIENCE”

Exposure at KOF Oil Industry for a month

gave me a new experience of

corporate world changed my view point about PSU s as to rigidness, non-

cooperation,

Management with a human touch‟ can be made out by the facilities gives by

the company. It may be perks quarters, health services safety & transportation

services for all the employees.

Social responsibility‟ is followed with a great spirit. The KOF oil industry has

adopted only challakere, Bijapur, surrounding areas, Tumkur & Davangere.

The Green Look‟ at KOF OIL Industry pleases anybody to work there.

Good working conditions with high quality machineries and equipments

where quality of work can be recognized by the performance.

Staff employees and other workers are very responsive at the time of seeking

information during project.

Systematic arrangement of transportation vehicles in companies slot was very

interesting.

Company is far from city where disturbance and political interference was

avoided.

Duties of employees and workers are encouraged and motivated by top

management and sub ordinates.

KARNATAKA OIL FEDERATION SOCIETY (KOF) “ LEARNING EXPERIENCE”  Exposure at KOF Oil Industry for a

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF)  Company is very ethical and follows fair business in all

Company is very ethical and follows fair business in all kinds of business

affairs.

Good working conditions in which staff employees manage business activities

systematically.

Time scheduling can be noticed for distribution of work on the basis of talents

and skills of employees and workers.

KARNATAKA OIL FEDERATION SOCIETY (KOF)  Company is very ethical and follows fair business in all

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) QUESTIONNAIRE Dear sir/madam, I am DHARSHINI.B.B. Student of Final year M.com,

QUESTIONNAIRE

Dear sir/madam,

I am DHARSHINI.B.B. Student of Final year M.com, Govt First Grade College, Hosadurga. As part of our academic syllabus, I have undertaken the project work of “MARKETING OF PRODUCT OF KOF. I kindly request you to answer the following questions as accurately as possible.

The information provided below will be used only for academic purpose.

Thanking you,

Yours faithfully,

(DHARSHINI.B.B.)

KARNATAKA OIL FEDERATION SOCIETY (KOF) QUESTIONNAIRE Dear sir/madam, I am DHARSHINI.B.B. Student of Final year M.com,

KARNATAKA OIL FEDERATION SOCIETY (KOF)

 Name: ____________________________________  Address: ___________________________________
Name: ____________________________________
Address: ___________________________________

___________________________________

___________________________________

Contact No: ________________________________

  • 1. . Age group: (in yrs)

 

a)

Below 20 years

[

]

b) 20-30 years

[

]

c)

30-40 years

 

[

]

d) above 40 years [

 

]

  • 2. . Occupation:

 

a)

Business

 

[

]

b) Professional

[

]

c)

Agriculturist

[

 

]

d) others, specify ___________

  • 3. . Annual Income (In Rs):

 
 

a)

Below Rs50, 000

 

[

]

b) Rs50,000-1,00,000

 

[

]

c)

Rs1, 00,000-2, 00,000 [

]

d) More than Rs2, 00,000 [

 

]

  • 4. . Do you know about areca KOF oil

PRODUCTS

 
 

a)

Yes

[

]

b) No

[

]

 

(If yes, please continue)

 
  • 5. . How did you come to know about KOF oil

PRODUCTS

 

a) Relatives

 

[

]

b) Friends

[

]

c)

Television

[

] d) If any other, specify _________

 
  • 6. . Which factors influences you to purchase KOF oil

PRODUCTS

 
 

a)

Quality [

]

b) Packaging

 

[

]

c)

Price

[

]

d) Attractiveness [

]

KARNATAKA OIL FEDERATION SOCIETY (KOF)  Name: ____________________________________  Address: ___________________________________ ___________________________________ ___________________________________ Contact No: ________________________________

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 7. What is your opinion about the price of KOF oil
  • 7. What is your opinion about the price of KOF oil

Products?

a) High [

]

b) Low [

]

c) Reasonable [

]

  • 8. What is your opinion about the quality of KOF oil

Products?

a) Satisfactory [

]

b) Unsatisfactory [

 

]

  • 9. Your opinion at availability (supply) of KOF Products?

 

a) Easy [

]

b) Average [

]

c) Difficulty [

]

  • 10. From, how long you are using KOF oil

Products?

 

a) Below 1 year [

 

]

b) 1-2 years

[

]

c) 2-3 years

[

]

d) Above 3 years [

]

  • 11. Compared to quality of other oil

Products, KOF Oil products are?

 

a) Excellent [

 

]

b) Good

[

]

c) Average

[

]

d) Poor

[

]

  • 12. On what occasion, KOF oil

Products have been used?

 

a) Festival

[

]

b) Marriage

 

[

]

c) Birthday

[

]

d) Daily usage

[

]

  • 13. Do you plan to use any other Oil company

Products

 

a) Yes

[

]

b) No

[

]

If yes, name the plate you would like to use

 

______________________________________

 
  • 14. Which product do you prefer other than KOF?

 

a) Akshatha

[

]

b) Safolo

[

]

c) Gold winner

[

]

d) Gemini

[

]

KARNATAKA OIL FEDERATION SOCIETY (KOF) 7. What is your opinion about the price of KOF oil

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) 15. Which product do you purchase in KOF products? a) Sunflower
  • 15. Which product do you purchase in KOF products?

a) Sunflower

[

]

b) sunshudh

[

]

c) Rice rich brand [

 

]

d) Suguna Palmolin [

]

  • 16. Are you satisfied with packing of KOF products?

 

a) Good

[

]

b) excellent

[

]

  • 17. Which available consumer packs do you prefer in KOF oil products?

 

a) Half ltr pouch

 

[

]

b) one ltr pouch pet bottle

[

]

c) Five ltr jerry cans [

 

]

d) Fifteen kg tins

[

]

  • 18. Would you recommend the KOF oil Products to your friends or relatives?

a) Yes

[

]

b) No

[

]

If No, please give the reasons

______________________________________

  • 19. . Do you have any suggestions to the firm to improve the KOF oil

Products

_____________________________________________________

______________________________________________________

______________________________________________________

Suggestions if any please specify:- ______________________________________________

______________________________________________

______________________________________________

Thanks for your kind co-operation and spending your precious time.

Date : Place : Signature of the respondent.
Date
:
Place
:
Signature of the respondent.

KARNATAKA OIL FEDERATION SOCIETY (KOF)

KARNATAKA OIL FEDERATION SOCIETY (KOF) BIBLIOGRAPHY  Annual REPORTS  Prepared by company  Demand surveyWWW.Google.Com " id="pdf-obj-79-4" src="pdf-obj-79-4.jpg">

BIBLIOGRAPHY

  • Annual REPORTS

Prepared by company

  • Demand survey studies report on edible oil extracts.

  • Economic Survey Report

 

Prepared by ministry of finance

 
  • References

 

Human Resource Management by K.Ashwathappa

 

Production

and

Operation

management

by

 

K.Ashwathappa

 

Marketing Management by Philip Kotler

 
  • Website

KARNATAKA OIL FEDERATION SOCIETY (KOF) BIBLIOGRAPHY  Annual REPORTS  Prepared by company  Demand surveyWWW.Google.Com " id="pdf-obj-79-74" src="pdf-obj-79-74.jpg">