ROIHAN BINTI YAZIT

(2010124335)

PREPARED FOR:PM AZMAN DAIM
:CIK SHARAZAD HARRIS

3 JAN 2013
Customer awareness and
acceptance on Ar-Rahnu scheme:
Case study of Bank Kerjasama
Rakyat Greentown Branch
Presentation Outline
INTRODUCTION
OBJ OF THE STUDY
PROB STATEMENT
SIGNIFICANT OF THE
STUDY
FINDING
CONCLUSION
RECCOMENDATION
INTRODUCTION
Pawn broking by definition is secured money lending by pawn
shops
conventional pawn broking systems create exploitation and
injustice to the pawner since the system is biased toward the pawn
brokers
pawners were burdened with high interest rate imposed on the
loans
Malaysia government had initiated the establishment of Islamic
pawn broking instruments
known as Ar-rahnu which can be defines as a pledge or it is also
means security for the loan
Islamic pawn shop has the contract (aqad)




Concept of Ar-rahnu is the borrower (Ar-rahin) required to give a
collateral (Ar-rahn) in the form of gold
collateral is an important instrument to ensure the repayment of
the loan
If the borrowers are not able to pay for the storage fees until the
maturity, the lender (Al-murtahin) has the right to sell the collateral
to recover the loan.
The surplus amount of the auctioned collateral will be return back
to the borrower.
The lender only takes the default amount of the storage fees and
the principle from the auctioned goods.

SYARIAH BANKING CONCEPT


BASIS IN THE SHARIAH
Al-qardhul Hassan (loan without interest)
Al-wadiah yad dhammah (keeping valuable
goods by guarantee)
Al-ujrah (storage fees)
Ar-rahn (collateral)
Al-Quran,
Sunnah
Ijma" of Ulama.

OBJECTIVE OF THE STUDY

To identify whether the factors of (gender, age, race, education
background, working status, income level, and marketing tools) influence
the customer awareness towards Ar-rahnu scheme of Bank Kerjasama
Rakyat.

To measure whether the factor of (storage charge, service quality, locality,
management and shariah views) affect the customer acceptance toward
Ar-rahnu scheme in Bank Kerjasama Rakyat.

To determine the most and the least factors that contributes to customer
awareness and acceptance toward Ar-rahnu scheme provided by Bank
Kerjasama Rakyat, Greentown Perak.

RESEARCH QUESTION

What are the factors that influence the customer awareness toward
Ar-rahnu scheme of Bank Kerjasama Rakyat, Greentown Perak.

What are the factors that influence the customer acceptance
awareness toward Ar-rahnu scheme of Bank Kerjasama Rakyat,
Greentown Perak.

What are the most and least factors that contribute to the
customers awareness and acceptance towards Ar-rahnu service
provided by Bank Kerjasama Rakyat, Greentown Perak.

PROBLEM STATEMENT
conventional based pawn broking had been created a large exploitation
and injustice to the customer (borrower) since the customer was burden
with the high interest rate imposed on the loan.
Government had been realizing the need of Islamic pawn broking and the
establishment of the Islamic pawn broking is one of the initiatives done by
government to help Malaysian from the burden of high interest rate.
Since the Bank Kerjasama Rakyat had been launched Ar-rahnu scheme the
problem of exploitation and injustice by conventional pawnshops had
been settle. However, there is a problem occur which is whether customer
aware there is Ar-rahnu (Islamic pawning scheme) offer in Bank Rakyat.
This paper also proposed a comprehensive study by evaluating factors
which is influence the acceptance of customer Ar-rahnu Bank Rakyat.
SIGNIFICANT OF THE STUDY
RESEARCHER
CUSTOMER
STUDENTS
MANAGEMENT OF THE COMPANY

METHODOLOGY
Using primary data
Questionnaire
60 respondents
Greentown Nova buss center & BR Greentown
Key in data in Microsoft excel
Generated table & bar chart
Interpret data
FINDINGS
70%
30%
Level of awareness among respondents
Aware
Not aware
CUSTOMER AWARENESS
45%
55%
Level of awareness among male & female respondents
Male
Female
9%
48%
36%
7%
Level of awareness according to respondents age
18 - 25 years
26 - 40 years
41 - 55 years
> 56 years
64%
10%
26%
Level of awareness among Malay, Chinese and Indian
respondents
Malay
Chinese
Indian
21%
31%
43%
5%
Level of awareness according to respondents level of
education
Secondary
Diploma
Degree
Master & above
19%
38%
43%
Level of awareness among respondents profession
Government
Private
Self employed
36%
50%
14%
Level of awareness among respondents income
< RM 2,500
RM 2,500 - RM 5,000
RM 5,001 - RM 10,000
24%
70%
6%
Marketing tools
Printing media
Electronic media
Friends & relative
CUSTOMER ACCEPTANCE
1. STORAGE
CHARGE
STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
LOWER
SERVICE
CHARGE
28 20 10 2 0
SET FAIR
PRICE
23 19 17 1 0
BETTER
PAWN PRICE
28 16 16 0 0
2. SERVICE
QUALITY
STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
EASE
APPROVAL
PROCESS
27 19 12 2 0
ADVICE &
COUNSELLING
33 18 8 0 1
RECEIPT
ISSUANCE
33 21 12 2 3
FAIR
TREATMENT
31 12 12 2 3
FAST &
EFFICIENT
SERVICE
17 28 12 3 0
NOTICE SENT 27 28 5 0 0
RETURN
SURPLUS
MONEY
40 18 2 0 0
3. LOCALITY STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
PBLIC
TRANSPORTATI
ON
37 10 11 1 1
NEAR TO MALL
& BUSS CENTRE
46 10 3 1 0
NEAR
RESIDENTIAL
AREA
13 18 0 4 25
NEAR
WORKPLACE
18 25 0 4 13
AVAILABILITY
PARKING SPACE
2 38 19 1 0
SECURE AREA 4 38 15 0 3
4. MGT STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
CHANCE
GAINING
FINANCING
17 34 9 0 0
SERVICE CHARGE
AFFORDABLE
14 35 11 0 0
PAWNING
PERIOD
REASONABLE
17 34 9 0 0
TRANSACTION IN
SEPERATED
SPACE
34 19 6 0 1
ADVERTISEMENT
EVERYWHERE
14 19 17 10 0
DISPLAY
CURRENT GOLD
PRICE
39 20 1 0 0
5. SHARIAH
VIEW
STRONGLY
AGREE
AGREE NEUTRAL DISAGREE STRONGLY
DISAGREE
ISLAMIC LAW 27 24 9 0 0
QURAN &
SUNNAH
25 23 11 0 1
INTEREST FREE 21 22 16 0 1
FREE FROM
UNCERTAINTY
19 25 15 0 1
OPERATE
INJUSTICE
24 21 14 1 0
CONCLUSION
The result of the study indicates that the level
of awareness among the malay respondents
were good but for chinese and indian
indicates relatively low.
Due to lack of information
RECOMMENDATION
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