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hope peace time security confidence hope peace time security

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vivint.givesmore
Strategic Campaign
Brittany Bivings, Samantha Gilbert, Stacey Harkey, Raphael Magre,
Stephanie Probert, Jacob Roberts, Gentry Thomson
A Vivint Gives Back Initiative

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vivint.givesmore
Table of Contents
Executive Summary.........2
Background .....3
Situation Analysis .12
Core Opportunity .....13
Planning and Programming ..14
Goal, Objectives, Campaign Theme...........14
Key Publics, Strategies and Tactics......16
Autism Outreach Programs....16
Special Education Directors....20
Families of Autistic Children..22
Budget......25
Calendar.........38
Communication Confirmation Table.....31
Evaluation Strategies.....34
Appendix .35

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Executive Summary

Core Issue
With 1 out of 47 children in Utah diagnosed with Autism, Vivint has the opportunity to positively affect a large
number of families with its home automation technology. According to research and focus group data, families
will potentially see the product as a necessary aid and feel that the price is too expensive. This perception of
Vivints product will prevent families from purchasing the technology.
Goal
Improve the lives of Utah Families with autistic children by motivating them to purchase Vivints innovative
home automation technology.

Objectives
1. Have 50 families with autistic children purchase Vivint home automation system by December 2014;
150 by July 2015.
2. Partner with three autism outreach programs: Autism Speaks Utah (national branch), Autism Council
of Utah, Utah Autism Foundation, in Utah by December 2014.
3. Increase positive perception of Vivint to 60 percent within Utah by December 2014.
Vivint Gives More
Spring boarding off of Vivints successful phrase Vivint Gives Back, we will use the theme Vivint Gives More
for this campaign aimed specifically at Autism. Depending on which group we are focusing on Vivint Gives
More will mean something different yet important. To families it means Vivint gives more time, peace and
security. To special education directors and outreach programs it means Vivint gives more resources, hope and
purpose. This theme will appear on all of the material for this campaign.
Key Publics
Autism Outreach Programs: Immediately reaching out to these organizations will give Vivint the credibility
and ability to reach out to families. Creating a partnership with these organizations will also positively
influence Vivints reputation.
Special Education Directors: Most children with autism are enrolled in schools. By reaching out to special
education directors and focusing on them Vivint will tap into the best channel to reach families that have
children with autism.
Families with Autistic Children: The most important group to focus on, families are the key to Vivints
success. Not only will they purchase the product but they will influence their neighbors and Vivints reputation
the most.
Budget by Public
Autistic Outreach Programs: $121.74
Special Education Directors: $126.43
Families with Autistic Children: $247,945.50 = $248,193.67

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BACKGROUND

Introduction
Our team has performed intensive secondary research and analyzed primary research on autism and
the home alarm security industry to provide a report of the current situation surrounding the latest
Vivint Gives Back initiative. Our research has led us to an overall situation analysis and core issue
that will act as the foundation for our campaign goal and objectives, and lead us into the next stages
of our campaign.

The Client
Todd Pedersen and Keith Nellesen were both former summer salesmen and together decided to
create their own summer sales style business. In 1992, the two started a direct selling company
called Creative Concepts which sold pest control. Five years later Nellesen and Pedersen branched
out and started APX Alarm Security Solutions and were incorporated two years later.
For many years APX Alarm Security Solution expanded into a large company, putting it on the map of
large investors. In 2006 APX signed a multi-million dollar agreement with Goldman Sachs Group Inc.
This agreement allowed APX to spread across state lines into Canada. In the next four years the
companys customer base grew more than 800 percent.
However, with this drastic growth came a bad reputation for shady sales tactics. Prosecutors in 12
different states sanctioned APX for using deceptive sales techniques. These states include the
following: Arkansas, California, Kansas, Louisiana, Minnesota, Nebraska, Ohio, Oregon, South
Carolina, Tennessee, Washington and Wisconsin. In an attempt to regain community trust and
approval, APX began a series of CSR campaigns in 2008 titled Gives Back.
With a terrible reputation APX was rebranded in 2011 to Vivint, which is a combination of vive,
meaning to live and intelligent, in hopes of better representing the company. The following year
Vivint was acquired by Blackstone Group for $2 billion. In the same year Forbes ranked Vivint 46th
out of 100 in Americas Most Promising Companies. Since the Blackstone Group acquisition Vivint has
received many awards including: 2013 Peoples Choice Stevie Award for Favorite Customer Service
Provider, Silver Stevie Award for Customer Service Department of the Year, and the No. 2 Top Job-
Creating Private Company in the U.S. Tim Izatt, Vivints director of customer service, was also
awarded a Silver Stevie Award for Contact Center Leader of the Year.
Vivint has continued its CSR campaigns, raising thousands of dollars every year. In 2008, 90 Vivint
employees went to aid Hurricane Ike victims. In 2010 Vivint was the single largest contributor of
blood donations in Provo, Utah. In 2011, Vivint raised $1.25 million and had 7,500 person-hours of
service. In 2012, $1.77 million was raised and distributed to 20 different international relief

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organizations. Last year Vivint raised more than $200,000 for its sixth annual Sub-for-Santa drive
which reached more than 3,000 children.
Your company has more than 800,000 customers and more than 7,000 employees. Along with its CSR
campaigns, Vivint has expanded into solar energy with Vivint Solar which was formed in 2011. Vivint
is a leader in technology with its touch screen displays and home security technology. This is the
company direction that Vivint wanted with an intelligent-living lifestyle.

The Industry
Vivint is in the industry of home security. You have recently extended the business and ventured into
the home automation, solar energy and energy management industries. However, Vivint is best
known for home alarm systems which are sold through a door-to-door selling strategy.
Vivint entered this industry in 1997 (as APX) and has since seen different management and names.
The industry of home security systems has continued to grow in recent years and Vivint has a lot of
competition, both locally and nationally. Vivint currently serves only America and Canada while some
competitors are expanding internationally. Some of the leaders in the industry are big-name
companies such as ADT Monitored Security System, First Alert (Honeywell), Broadview Security, ADT,
Pinnacle Security and LifeShield Home Security.
A large trend currently in the home security industry is to have control of home features from a
remote location through a smartphone. Many companies report this to be their most requested
feature. Another current trend is that customers desire more customized systems. Basic alarm
systems have been around for decades, and today's consumers demand customized systems that fit
their lifestyles and security needs. One of the largest trends seen in 2013 was the rise of home
automation. Home automation allows people to control home functions remotely, such as lighting
and temperature. While home automation has been around for years, it became adopted by the
mainstream in 2013 because technology has made it more accessible and cost efficient for the
average homeowner. According to ABI Research, home automation is expected to increase to 20
million installed units by 2017, up from 1.5 million in 2011. Vivint is up-to-date in all of these trends
and leads in some areas.
Within the industry of security, youre testing services that will hopefully eventually assist with
families who have autistic children. Participants in our focus group praised the alarm system, saying
that it made it so they could rest easier knowing their children are safer and that they will be
notified when their child is in harms way. Participants unanimously praised the system for its ability
to keep their children safe. Some described it as a tool that could help save their childrens lives.
With the cost of many alarm systems on the rise, families with autistic children are weary that the
price might be too much. Many participants in the focus group said they would not be willing to pay
anything for the system as they already pay a high amount on therapy and prescription bills. Others
said they would pay about $30 to $40 a month for the system because it is what they can afford.

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The Service
Vivint provides home security for paying customers. Home security can include a lot of things,
varying from different prices and packages. The main functions of Vivint home security packages are
as follows:
Home Automation: Connects all the technologies that run the home and allow for safety via
all technological devices. Remote controlled security and safety measures are included.
Energy Management: More for the control of energy usage in a home. Saves the earths
resources and supposedly, in the long run, money on energy bills. This one isnt nearly as
applicable to our CSR as the others.
Home Security: This is purely for a secure home. Alarm systems are set throughout the house
with different monitors and detectors to ensure home safety.
With all the packages and options involved, the product that applies most to our target audience
would be the basic home security package. Included in this package is the following:
1 touch screen panel
3 door/window sensors
1 motion detector
1 key fob
1 yard sign
Severe weather alerts
Vivint Live wireless communication
Free app for remote monitoring
Additional features available
Pricing of installation varies from approximately $99-$199. For the non-profit families, they dont
have to pay an installation fee. Further, they get a subsidized cost of $78 per month as opposed to
the regular package. The monthly payments also vary from package to package and depend on the
size of the home. Vivint offers a free quote to any family interested.
Vivint offers training on how to use security systems at the time of set up, but doesnt come back
once the homeowner has become more comfortable with the system. Vivint offers a very dynamic
and helpful customer service line that is available at all hours of the day, for any inquiries
homeowners have about their systems. In a focus group, a sample of Vivint users agreed that a cheat
sheet, manual or some kind of online chat room to talk about different issues or questions with the
alarm system would be extremely helpful.
Not only do the alarms protect the family from outside threats like burglars, but they also protect
children by alerting parents of when theyre getting into the knife drawer or medicine cabinet. The
alarms allow guardians to be able to help their children quicker and easier. Further, the alarms help
children by curbing their destructive habits. The children quickly learn that when they get into a
dangerous cabinet, an alarm goes off. It causes them to be less likely to make these dangerous
decisions. There are distinct behavioral changes with autistic children when they adapt to the new
alarms and locks.

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This product can vastly improve the life of a family struggling with the dangers of having an autistic
child in their home. The fear of their child harming themselves takes a great toll. With the home
security system features, there is a greater chance of being better prepared and proactive against
their child hurting themselves. Ultimately, families with autistic children agree that Vivint offers
only positive benefits in the safety of their homes and families.

Communication Environment
Vivint uses almost every social media platform in order to effectively communicate with its publics.
These include:
Twitter: 7,238 followers
Facebook: 347,082 page likes
YouTube: 960 subscribers and over 1,854,640 views
Pinterest: 1,075 followers
Instagram: 382 followers
LinkedIn: 5,863 connections
Google+: 726 connections
Blogs: blog.vivint.com

By having so many different forms of social media associated with the company, youre effectively
reaching out to the various and diverse members who are their potential buyers and advocates. In
addition, by constantly staying connected with its publics, Vivint could possibly, over time, repair
the bad reputation which the firm has incurred. However, having multiple Instagram and Twitter
accounts could be confusing and problematic. You should focus on one account for each platform of
social media in order to stay organized and more sufficiently impact your target audience.
From our Nuvi research, weve learned that within the social media sphere, key words such as
autism speaks, asd, families with autism, autism needs and autism spectrum receive 38
mentions per hour, reaching a total of 7,386 mentions within a seven-day period. The most trending
keyword while searching these five terms was children with 1,421 mentions in the seven days. In
addition, the topic keyword frequency was asd with 3,035 mentions and the trending positive
terms include want, will help, to support, and to share. As Vivint begins announcing this
new program to support families with autism on social media, these keywords will be helpful in
directing them to the right publics and vice versa.

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Competition/Stakeholder Distractors
Most companies that support Autism Speaks focus strictly on raising money and fundraising activity
for autism research. They do not specifically create products that alleviate the burden of having
autistic children in the home. This type of support for the cause is seen as mostly charitable because
there is no real expectation of a return besides an image or reputation boost. Any company that
seeks to alleviate the burden and still generate a profit can be known as a strategic business partner:
helping the cause while still pushing business.
Due to the physical concerns for families with autistic children who have high risks for wandering,
drowning and pica (consumption of non-edible substances), most parents have become experts at
locating resources or products to help aid the safety of their autistic child, and have no problem
pulling in resources from several different areas. Most companies market their products to several
publics while very few companies and industries strictly market their products to autistic families.
Companies that do focus on tracking and identification devices but do not solely specialize in those
devices.
Donating money is better for image. Focusing on becoming a specialty company for autism isnt an
area with much competition because most companies focus on the research aspect and not the
product. Most product-focused companies market to several publics with issues (young children,
senior citizens and other mental disabilities) because they deal with wandering and identity
problems.

The External Environment
Government Involvement with Autism
With the passing of the Affordable Care Act several changes to the medical coverage of autism have
taken effect:
1. Americans of all ages cannot be denied coverage for existing conditions including autism.
2. New health insurance plans or insurance policies must cover preventive services without
cost-sharing, including autism screening for children at 18 and 24 months.
3. Insurance companies will no longer be able to impose lifetime dollar limits on coverage,
including for the treatment of autism.
4. Young adults can remain covered under their parents insurance up to the age of 26.
5. Health insurers will have annual out-of-pocket limits to protect families incomes against
the high cost of health care services.
These changes to health care coverage may reduce the financial burden on families with autistic
members, allowing them to allot more money to assistive technologies, such as those provided by
Vivint, depending on each familys current coverage and financial standing.

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Other sources of government funding are also available for families. Medicaid Home and Community
Based Service Waivers are available through many states Medicaid health care programs. Medicaid
waivers, such as Utah Community Supports Waiver, allow funding for home or community based
services including supervised living and minor home modifications. These modifications can include
door and window locks but all modifications must be approved by a committee. Families using
Vivints technologies would have to qualify for waiver funding on an individual basis.
Supplemental Security Income (SSI) and Social Security Disability Insurance (SSDI) are both federal
government financial assistance programs administered by the Social Security Administration. These
two forms of funding are dependent on the age of the affected person, the familys monthly salary
and the parents social security benefits and are qualified on an individual basis. Further research by
individual families is required to ensure qualifications, but these two programs could help some
families in Utah afford Vivints home automation technologies.
The Federal Justice Department has also recently announced they will now provide funding for GPS
tracking devices (i.e. bracelets) for autistic children so they can be found more quickly when they
run away or wander. Funding will be applied through grants requested by local police departments
but specific details of this funding have not yet been released by the federal government.
The Utah State Senate is beginning public hearings on Senate Bill 57 which would require state-
regulated health plans to cover $36,000 worth of Applied Behavior Analysis (ABA) therapy for
children under the age of nine, then up to $18,000 worth of ABA therapy for children through the age
of 17 years old. If this bill passes it could alleviate some of the financial burden of affected families,
helping them to afford Vivints services.
Other than these government funding programs specifically for individual families, no government
funding initiatives have been found for funding programs or businesses that seek to better the lives
of families with an autistic member.
Autism Support from Other Organizations
Aside from autism organizations and government programs there are many businesses that have
partnered with autism research and development. The following companies are current partners of
Autism Speaks: Toys R Us, Build A Bear, Panera Bread, Zales Corporation, FedEx and The Home
Depot. Some of the corporations that are already involved with the autistic community might be
helpful to partner with.
Toys R Us is Autism Speaks largest corporate sponsor, having raised the organization more than $16
million since 2007. Toys R Us and Kids R Us stores across the nation hold fundraising campaigns every
April (in honor of Autism Awareness Month) for Autism Speaks.
Build-A-Bear has been quite involved with Autism Speaks and from 2005-2013 had raised more than
$545,000 through its donation program for the organization. In 2013 Build-A-Bear launched a special
bear to support Autism Speaks in honor of Autism Awareness Month in which $1 from each of these
bears purchased went to Autism Speaks. A special shirt for the bear also puts forth 50 cents for the
organization as well. During Autism Awareness Month customers could also make an additional
donation of $1 or more to Autism Speaks through Build-A-Bear.
Although they are an inactive partner now, for several years Panera Bread sponsored Autism Speaks
by selling various autism awareness items during the month of April. Blueberry bagels, puzzle

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piece-shaped cookies (Autism Speaks logo) and blue autism bracelets were among some of the items
various Panera Bread stores sold to benefit autism research and programs through Autism Speaks.
Zales Corporation began a new jewelry collection called Shared Hearts a few years ago which
dedicates its designs and large portion of sales to benefit autism awareness. For each of the pieces
sold Zales donates $5-$10 to Autism Speaks.
FedEx offers its expertise to autism awareness by offering Autism Speaks a reduced cost for its 100-
Day Kit and Aspergers Syndrome/High Functioning Autism Kit (a free kit from Autism Speaks that
helps newly diagnosed families understand and deal with the start of having an autistic family
member).
The Home Depot also contributes each year to Autism Speaks by selling Light It Up Blue
incandescent blue light bulbs through the month of April. These specially made blue bulbs helped
Autism Speaks raise $170,000, plus receiving an additional $915,000 donation from The Home Depot.
Community Support Factors
With such a high number of people diagnosed with autism, there is a large autism community with
many helpful resources for these people and their families. Some of the larger, national groups
include: Autism Speaks, AWAARE, National Autism Association, The Autism Society and the Autism
Research Institute. State-associated groups include: Autism Council of Utah, Utah Autism Coalition
and the Utah Autism Foundation. All of the groups and associations offer advice, counsel, help, tips,
stories of hope and encouragement, helpful products and links to other useful websites and
information on the web.
There are a number of support groups for the autism community via social media as well, including
the Southern Utah Autism group, Autism Moms Support Group and the Utah Easy to Love- Support
Group on Facebook. Cafemom offers an Autism/Aspergers/PDD Group and Autism Web is a message
board where parents can vent, celebrate and ask questions regarding autism. Users of these and
other forums could prove excellent and important gatekeepers and intervening publics for Vivint.
Opposition
There is some potential of people being opposed to Vivint advertising its technologies as being an aid
to families with autistic children. Perhaps there will be some users who will encounter problems with
their autistic child while using Vivints products (bolting from the house or other things) who will say
the technology failed to protect their child as promised, made the family too overly-confident, or a
myriad of other accusations against Vivint. These things, while not highly likely, should be noted and
planned for accordingly.

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Resources
There are many nonfinancial resources available to Vivint including organizations associated with
autism, current customer testimonials and celebrity endorsements.
The first greatest resource you have is your manpower. Vivint Gives Back had nearly 4,725 employees
volunteer over 23,000 hours to help families in 2012. The employees are willing to help volunteer for
Vivint Gives Back, which could be Vivints greatest asset when carrying out this initiative.
A strong potential resource is the Autism Council of Utah. They could serve as a great resource for
finding potential customers. This council works to provide funding for up to $5,000 to programs,
initiatives and research or projects in Utah that support its mission statement. The Autism Council of
Utah could be a great way of reaching out to those families and providing opportunity for families to
finally have a greater sense of security in their homes. Part of the councils mission statement is to
provide access to resources for families dealing with autism. They are also willing to collaborate on
special projects in Utah. Partnering with this local organization would show dedication to the cause
and also to the community.
Another great potential resource is Autism Speaks, a national organization who aims to improve
families abilities to deal with autism. Various organizations in Utah received grants from Autism
Speaks in 2013 such as The Family Support Center of Southwestern Utah and Hurst Wood Education
Foundation, who used the money for equipment and supportive technology. Organizations like Autism
Speaks would be a great resource to get in contact with various non-profits around the state of Utah.
They would help provide a way, for those applying for grants, to get safety help through home alarm
technology. Big nonprofit organizations like Autism Speaks would provide more exposure for Vivint
and allow you to not only work with individual families but also to cooperate with organizations, care
centers and schools who also work with children with autism and need the security. However, it is
important to consider that while this is a great way to reach families, there is some controversy
within the community about Autism Speaks and the way it runs its organization. This includes
allocating funds, leadership, operating facilities, public statements and advertising.
You should strongly consider using the experiences of current families with Vivint alarms as resources
in your campaign. Their testimonies can provide a solid and trustworthy foundation for potential
customers. In fact, testimonies could single-handedly provide the strongest response from potential
customers. This is because the families with children with autism are continuously looking for a
better way of life. If they can see that other lives have changed from Vivint technology, they will be
the strongest potential customers.
Celebrity endorsements have been a popular way to secure donations and raise awareness about
Autism. Many celebrities have supported research and life-improvement programs and have donated
money to organizations like Autism Speaks. Celebrities such as Chris Daughtry, Conan OBrien, Jerry
Seinfeld and Kevin James are among some of the most influential celebrities who are currently
working with Autism Speaks and would help resonate with the members of the Utah community. In
the past, you used celebrities to tweet about Vivint Gives Back regarding their favorite charities
during Phase One of their Vivint Gives Back campaign. These voices of strong opinion leaders could
help in raising awareness about home security technology and draw attention to the initiative.

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SWOT Analysis
After completing in-depth primary and secondary research on Vivint, we have created a SWOT
analysis detailing the internal and external threats to the company.

Strengths Weaknesses

Vivint has plenty of strong resources
to help launch this project
Vivint has the technology to bring
families with autism the security
they need
Strong number of followers on every
social media account
Widely recognized company

There is no known cure/cause for
autism
Poor company reputation
Uncertain distribution strategy for the
autism outreach home automation
system
Cost of product is still more than many
families are willing to pay
Multiple accounts per social media
platform
Opportunities Threats

Utah has the second highest rate of
autism and is therefore a great place
to begin testing and servicing the
product to those in need
Create more trust and credibility
with future clients
Eliminate a negative stereotype of
the company
Prevalence of autism is growing
Partnering with local and national
organizations
Improve reputation with community
Build strong relationships with
prevalent NPOs
Not many companies can be fierce
competition, because this is one of
the few products of its kind.

Competitors may have cheaper rates
for families
Many autism organizations receive
backlash for being insensitive, etc.
Vivint needs to be careful who they
partner/get involved with
If a system were to fail and an
autistic child were injured, then the
company could receive backlash and
blame

Public Profiles
Families of Autistic Children
Special Education Directors
Autism Outreach Programs, Associations and Organizations

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SITUATION ANALYSIS

Vivint has a poor reputation with past and potential customers. This reputation prevents the
company from reaching its full potential and being an involved member of the community. By
creating this corporate social responsibility campaign, Vivint has the opportunity to help eliminate
the negative stigma among its prospective customers. With this CSR campaign, Vivint has a unique
opportunity to provide Utah families with security and peace of mind for their children with autism.
Utah is an excellent market for this product, as Utah has the second highest percentage of autism in
the nation with 1 in 47 children being affected by the disorder compared to 1 in 68 (as of 2010)
children nationally. Autism is also a well-known disorder which has received a lot of coverage both
medically and in the media. This coverage provides many resources for Vivint and many companies
with which it can partner.
Our team has identified several prospective difficulties to overcome. One issue is the price of
Vivints services versus what customers are willing to pay. A focus group of test customers felt they
cannot afford the additional cost for this convenience. Also, the price for Vivints services could
cause potential customers to see this campaign as a money-making endeavor as opposed to a CSR
campaign, further increasing Vivints poor reputation. However, we are designing this campaign
assuming Vivint will find a sustainable price point for these families. In addition, there is a fear that
overconfidence in the product will yield to accidents, further leading to negative associations with
Vivint.

0
0.5
1
1.5
2
2.5
Utah United States
Autism Rates
2008 2010 Percent

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CORE OPPORTUNITY

Vivint has the opportunity to help families affected by autism in Utah, which in turn will help your
reputation. However, if families do not see the product as a necessary aid they will perceive the
price as too expensive and the whole campaign will be null.

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PLANNING & PROGRAMMING

Goal
Improve the lives of families in Utah with autistic children by motivating them to purchase Vivints
innovative home automation technology program.

Objectives
1. Have 50 families with autistic children purchase Vivint home automation system by December
2014; 150 by July 2015.
2. Partner with three autism outreach programs: Autism Speaks Utah (national branch), Autism
Council of Utah, Utah Autism Foundation, in Utah by December 2014.
3. Increase positive perception of Vivint to 60 percent within Utah by December 2014.

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Campaign Theme (Big Idea)

Our big idea is based on Vivints current program Vivint Gives
Back. This versatile yet direct message conveys a uniquely
specific message to each public. For example, to families with
autistic children Vivint Gives More time, peace, security,
confidence and hope. To outreach programs Vivint Gives
More resources, opportunity, support and success, etc.
Each public will see Vivint Gives More and think of what that
specifically means to them thus giving us the ability to target a
plethora of publics while contributing to the reputation and
success of Vivint Gives Back.
Autism outreach programs will be contacted to get them on our side to: 1. Post info about Vivint
services on their websites and 2. Partner with Vivint for the Autism Awareness Festival event. Four
district Special Ed directors will be contacted to get them on our side and pass along an email to
autistic families inviting them to the event. The email could ask them to RSVP back to Vivint so we
could get their contact info. These families would then get a special bracelet that gets them into the
event for free. Vivint will host an event on World Autism Awareness Day to show support for autism.
Entrance is free but there will be a parking fee. At this event, there will be a raffle for ticket
purchasers of shirts, gift cards and even free installation with a Vivint package purchase. Five
systems will be raffled off to autistic families who RSVPd from the email we sent via the Special Ed
directors (this will be paid for by the proceeds of the festival). Autism outreach programs can come
and set up booths to offer resources to autistic families as well and be a part of our event. This ties
our whole campaign together and we get positive media coverage for our support of autism and our
awesome program.

vivint.givesmore

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KEY PUBLICS

Autism Outreach Programs
Outreach programs and organizations such as Utah Autism Foundation, Autism Speaks and Autism
Council of Utah are dedicated to helping those with autism and their families. They are a necessary
key public in helping with this initiative because they not only have the same goal as Vivint Gives
Back but already are well connected to autistic families in Utah. Their self-interests include making
those families lives easier and more fulfilling, as well as providing quality service for their
communities. They value families (others and their own), helping others, and the rewarding feelings
that come with giving back. They are also interested in additional services and funding that can help
support their programs and organizations.

These organizations can be reached through interpersonal and direct communication, the Internet,
social media, parents of autistic children, opinion leaders of the autism community, family members
and peers. Outreach programs will help you achieve objectives one, two and three. Some of the
larger, national groups include: Autism Speaks, AWAARE, National Autism Association, The Autism
Society and the Autism Research Institute. State-associated groups include: Autism Council of Utah,
Utah Autism Coalition and the Utah Autism Foundation.

Primary Message 1

Vivint loves to give back to the community and with your help Vivint can give more - more time,
confidence, assurance, peace of mind and resources to families affected by autism.

Secondary Message 1: At Vivint, we specialize in home security and home automation
technology. We have come to realize that our technologies arent just for keeping families
safe from break-ins, floods and fires -- our products can be used to effectively help keep
children safe within the home.

Secondary Message 2: Over several months of testing our product with families of autistic
children, we began to see how these families have benefitted from using our technology. Test
families revealed that our technology helped minimize dangerous behaviors of their autistic
child, allowed parents to unobtrusively monitor their children from a different area of the
house and prevent children from exiting the house without permission.

Secondary Message 3: Test families greatly praised many of Vivints home automation
features. My son gets into cupboards and drawersIve had to call poison control numerous
times. Now with the cupboard alarms and the drawer alarms, I can be right on top of him, or
at least closer than I ever was before. Safety features such as these allowed some test
families to greatly reduce some of their extreme safety measures such as double door locks
and expressed gratitude that their homes were no longer reverse fortresses.

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Secondary Message 4: Test families revealed their autistic children simply do not understand
the need for safety and they would give anything to have an extra head-start in keeping
their autistic child safe. This system is that extra head-start that families affected by autism
need.

Secondary Message 5: Vivints home automation system include door, window, drawer and
cabinet alarms, electronic door and window locks, and video cameras for interior and exterior
use to monitor children from any area in the house. All of these features can be monitored
and accessed physically or from a different location via a smartphone, laptop or tablet.

Secondary Message 6: All of these things help Vivint give more time, peace of mind and
safety to families affected by autism. Some test families even said this home automation
system could help save their childs life, which is why one father said [We] would shout it to
the world to have it in their homes.

Primary Message 2

Make us a corporate partner and ultimately help the families you serve with the Vivint Gives More
initiative.

Secondary Message 1: As you know, Utah has the second highest percentage of children with
autism in the country and makes an excellent starting place to get our helpful resources to
families with autistic children across the country.

Secondary Message 2: Your connection to these families is essential for our success in better-
equipping families with the tools they need to keep their children safe.

Secondary Message 3: While Vivint has the technology to help, you already have a trusted
relationship with families affected by autism, and thats exactly what we need to get our
message to these families: Vivint is here to help.

Secondary Message 4: Though we are a commercial business and you are a support group,
our mission is the same -- to help families affected by autism.

Secondary Message 5: Over the past six years Vivint has been able to give back to the
community in many ways, but with your assistance Vivint can give more.

Secondary Message 6: Help get us in contact with them face-to-face! Give us their contact
information, act as a liaison for us or even let us hold a presentation at your local office.
Anything you can do to help us get information about our helpful services to these families
will help us both achieve our goals.

Secondary Message 7: On April 3, 2015, we are hosting the first ever Autism Awareness
Festival and want you to be a part of it! Your presence at this event will help us bring in more
families that can benefit from our technologies and give you an opportunity to offer your
council, resources and support for these families in person.

18

Strategy 1

Motivate autistic outreach programs to select Vivint Gives Back as a corporate partner by building
relationships with them through Vivint Gives Back social media accounts under handle
@VivintGivesBack.

Tactics

Post five minute video with family testimonial (attach our product to a personal story of
one of the test families) on YouTube, website, blog, Facebook and Twitter
Post photo story of a parent with an autistic child who has benefitted from Vivints
services: post on all social media.
Include children in videos. Each family who uses Vivint, extend the offer to be help us film
videos. Use as spokespeople for social media campaign
Follow all social media accounts:
o List of all Autism Speaks social media outlets:
http://www.autismspeaks.org/about-us/social-networks
Create a profile on the social media platform MyAutismTeam.com
Create an event posting on the social media platform Crowdrise.com for the Autism
Awareness Festival for Autism Speaks

Strategy 2

Motivate autistic outreach programs to select Vivint Gives Back as a corporate partner through
personal contact.

Tactics

Personal letter from CEO of Vivint asking for their help/cooperation
Schedule visit to their office to sit down with an executive of the NPO: 10 minute
presentation for the outreach program board. (Vivint Gives More PowerPoint presentation)
Hand out Vivint Gives More pamphlet in meeting for visual backup.
Personal calls and emails to become corporate partner:
o Becoming a corporate partner with Autism Speaks: Please contact Anne Juaire,
Corporate Development Manager at 646-843-5241 or at
corporaterelations@autismspeaks.org if you have reviewed the above guidelines and
are interested in more information about partnering with Autism Speaks
o Autism Council of Utah: info@autismcouncilofutah.org
c/o Utah Parent Center
230 West 200 South, Suite 1101
Salt Lake City, UT 84101-1337
o Utah Autism Foundation: info@utahautismfoundation.org
2012 Apsen View Court
Sandy, Utah 84092
Invite a parent from a test family to meeting as a testimonial

19

Send press releases to be featured in Advocacy News on outreach program:
o Campaign launch
o Upcoming events
o New product features
Follow-up phone calls to corporate development managers and corporate relations
Follow-up emails to corporate development managers and corporate relations

Strategy 3

(For those who select us as corporate partner) Motivate autism outreach programs: (i.e., Autism
Speaks (national), Autism Council of Utah and Utah Autism Foundation (statewide)) to work with
Vivint Gives More to host Autism Awareness Festival through personal contact. Invite them to partner
in June and if things are going well invite them to the event in October; if the relationship requires
more time invite them in December.

Tactics

Schedule visit to their office to sit down with program directors/event coordinators
Distribute logistics checklist of the Autism Awareness Festival to program directors/event
coordinators
Information outline detailing how we need their help at the event and why it is important
Planning meeting so they can help us make this event safe and fun for families who have
children with autism
Create event through Autism Speaks website

Strategy 4
(For those who dont select us as a corporate partner, wait four months then move forward with this
strategy) Motivate autism outreach programs to participate/get involved in Autism Awareness Event
through personal contact.

Tactics

Schedule visit to their office to sit down with event coordinators
Distribute an outline of the Autism Awareness Festival to program directors, inviting them to
come and participate and set up a booth
Speech/presentation on why they should participate with Vivint Gives Back

20

There are 41 school districts in Utah and another 100 private academies and schools. There are
special education directors for every district. We will be reaching out to four districts: Salt Lake City,
Canyons, Alpine and Provo school districts. These four school districts are along the Wasatch front
and reach different areas of Utah. These four districts are known to have great special education
programs, as well as teachers who are opinion leaders to parents. Special education teachers are
very dedicated to their students and do all that they can to help the families and the students fulfill
their potential and see success in their lives. These teachers are necessary to be reached if this
campaign is to succeed. They are not only an essential channel to reach parents of autistic children,
but also are opinion leaders regarding autism and working with autistic children. As they work in the
public school sector they are sensitive to corporations and businesses coming into their community to
sell them products. They are busy and driven by love for their students. Anything that would
persuade them to act or be driven otherwise would lead to a catastrophic relationship with the
corporation that caused this change. Special education teachers and directors know each other and
are a close community, they share similar values regardless of location.
The Directors of these four districts are Dr. Randy Schelble - Salt Lake City, Robin Collett - Canyons,
Kay Clark - Alpine and Morgan Anderson/Dawnne Casey - Provo. These individuals can be reached
through personal contact (email or phone), as well as regular meetings and conferences for special
education that happen throughout the year and monthly board of education meetings.

Primary Message
Vivints Give More program gives more security to families with autistic children-- Please allow us
to meet with you the week of August 4th-8th to learn more about how we can help your students.

Secondary Message 1: Help Vivint give more by helping us to reach those families in need of
this home automation system
Secondary Message 2: Out of the 41 school districts, we have selected only five to begin
introducing our autism outreach home security program
Secondary Message 3: *Testimonial from test family explaining the benefits of the home
automation system*
Secondary Message 4: Vivint Gives More is a sub-set of Vivint Gives Back, a non-profit that has
helped millions of people
Secondary Message 5: The home automation consists of 24-hour camera monitoring, door,
window and cupboard triggers to increase the safety of these children
Secondary Message 6: Vivint is the first home security company to create a subsidized home
alarm system tailored to the needs of autistic and special needs children
Secondary Message 7: Email George Dayton at george.dayton@vivint.com or call (801)
885.0101 to choose a date that works best for you

21

Secondary Message 8: Help support Vivint Gives More by attending Autism Awareness Festival
April 3, 2015

Strategy 1
Motivate special education directors of Salt Lake City, Canyons, Alpine and Provo school districts to
advocate for Vivints autism outreach home security system among educators through one-on-one
meetings.

Tactics
Individual meeting with Special Education Directors
Personal letter inviting directors to an informational meeting about Vivint Gives More
initiative.
Send follow-up email a week after sending letter reminding directors about meeting/further
scheduling a time
Personal reminder phone call to each director the day before their individually scheduled
meetings
Pamphlet on product and benefits of vivint.givesmore and handed to special education
directors and passed out to teachers
PowerPoint presentation on the home automation system and Vivints autism outreach
program, goals and test family testimonial photo story about product
Flyer for Autism Awareness Festival to email out to teachers throughout their district.
Reminder Email with the flyer attached to send in March
Personal Thank you letter sent after meetings

22

Families of Autistic Children
Parents and families of autistic children are going to be our most crucial public. As parents make all
of the decisions, have the means of payment and know what is best for their special needs children,
they are the key channel through which Vivint can help make a difference. Our goal is to help
alleviate the stress and worry associated with caring for children with autism. Parents range from
single mothers struggling to make ends meet, to married parents with plenty of resources to help
their children. It will be most effective to focus on this publics common self-interest of providing
care for their children, as this groups demographics are so diverse.

The self-interests of parents of autistic children are as follows: to increase the safety of their autistic
child, to have more peace of mind in their day-to-day life, to increase normalcy in their own life as a
parent, to help their child be happy and more independent, to save money wherever possible, and to
help other parents who have autistic children. Parents of autistic children can be reached through
the following channels: autism outreach groups, parents of other autistic children, opinion leaders of
the autism community, family members, peers, and schools.

Utah has the second highest rate of children with autism in the nation with 1 in 47. Therefore, there
is a larger target audience in Utah than most anywhere else. Furthermore, parents of autistic
children spend a significantly larger amount of money on care than parents of children without
autism. In 2005, the average annual medical costs for Medicaid-enrolled children with an autism
disorder were $10,709 per child, which was about six times higher than costs for children without an
autism disorder ($1,812). These parents need affordable and effective ways to care for their
children, including affordable ways to keep them safe at home. Families of autistic children is the
target audience for this product, thus fulfilling the first objective. This public will also directly
influence neighbors through word of mouth, improving our reputation and fulfilling the third
objective.

Primary Message
Vivints home automation system gives more time, confidence, peace of mind and security to
parents of autistic children.

Secondary Message 1: At Vivint, our home security technology isnt just for warning families
about break-ins, floods and fires, but our products can be used to keep children safe within
the home while simultaneously bringing peace of mind to you.

Secondary Message 2: Our technology has helped to keep children from getting into
dangerous cupboards and exiting the home without parental knowledge.

Secondary Message 3: Vivint provides a way to unobtrusively monitor your children and
prevent other self-endangering behaviors, giving more time, peace of mind and a sense of
security back to you.

Secondary Message 4: Vivint is teaming up with Autism outreach programs in order to give
more to parents with autistic children by subsidizing their home security costs.

23

Secondary Messages 5: The system has been formatted specifically for the needs of
autistic children. These technologies include alarms on drawers, alerts when a door is
opened, video cameras for necessary surveillance and more all in one convenient and
affordable package.

Secondary Message 6: Vivints home automation system includes door, window, drawer and
cabinet alarms, electronic door and window locks, and video cameras for interior and exterior
use to monitor children from any area in the house. All of these features can be monitored
and accessed physically or from a different location via a smartphone, laptop or tablet.

Secondary Messages 7: We have successfully tried this program with ___ families in Utah.
They found the system extremely helpful and said, (Include testimonial here).

Secondary Messages 8: On April 2015, we will be holding the first ever Autism Awareness
Festival and want you to come! Vivint gave back to our neighbors and now we are giving
more. Come and enjoy rides, prizes and food.

Strategy 1
Persuade parents of autistic children about the benefits of Vivints home security system through
autism outreach programs in Utah.

Tactics

Give material to outreach programs to be distributed to families:
o Flyers
o Brochures
o Contact lists
Hold meetings with autism outreach programs across Utah to answer questions on a one-on-
one basis with parents as well as inform employees of Vivints programs for families with
autistic children
Create discount codes for the subsidized system that parents can use when receiving
information from these outreach programs we partner with
Write guest blog posts on autism outreach programs blogs in Autism Speaks Utah (national
branch), Autism Council of Utah, and Utah Autism Foundation
Get a mention in various autism outreach programs monthly newsletters focusing on in
Autism Speaks Utah (national branch), Autism Council of Utah and Utah Autism Foundation

Strategy 2
Raise credibility of Vivints program among parents with autistic children through the Autism
Awareness Festival on April 3, 2015.

24

Tactics

Have a famous autism advocate speaker come to the event and talk to families about the
benefits of Vivints outreach program
Donate half event proceeds to partnering local nonprofit organizations that support autism
and the other half with go towards home automation systems raffles (one year free for each)
Create informational handouts (infographic included)
Testimonials from volunteer test group families about the benefits and peace of mind that
Vivints autism outreach home security system has provided at the event
Create discount codes to be given to all in attendance
Weekly posts about Autism Awareness Festival on Vivints Twitter account, Facebook page,
Blog and Instagram
Create editorial calendar for: Facebook, Twitter, Instagram, blog
Create images and messaging to share with autism outreach programs to share via their social
media platforms
Create press releases to send to media and national autism outreach programs, advertising
Autism Awareness Festival
o Event preview
o Event recap
o Special guests named to be at event
Create 30 banners promoting the Autism Awareness Festival all across Utah and Salt Lake
Valley
Create 10 Sponsored by Vivint posters to be placed throughout the event
Posters promoting the event, to give to partnering and local outreach programs to display
throughout the months prior to the event
25 radio spots targeted at families with autistic children to promote the event months prior to
the festival
Invite approximately 100 local businesses to set up booths around festival through email,
personal letters and one-on-one contact
Carnival rides and games provided by Dreamland Amusements
Invite KSLs Big Budah to cover the event live on KSL via phone call
Write follow up thank you notes to all local and national sponsors and participants who made
the event possible
Send evaluation to partners and local business sponsors to see the positive impact the event
had for their company. Use these quotes in follow up press release

25

BUDGET
Detail Per Item Cost Total Projected Sponsored Credit Actual Projected
Key Public Autism Outreach Program

Strategy Motivate AOPs to make Vivint Gives Back partner via social media
Tactics 5 minute video accounted for below $0.00 $0.00 $0.00 $0.00
Photo Story accounted for below $0.00 $0.00 $0.00 $0.00
Children in videos No Cost- volunteer $0.00 $0.00 $0.00 $0.00
Follow AOP social media No Cost $0.00 $0.00 $0.00 $0.00
Create MyAutismTeam.com profile No Cost $0.00 $0.00 $0.00 $0.00
Event posting on Crowdrise.com No Cost $0.00 $0.00 $0.00 $0.00
Strategy Subtotal $0.00 $0.00 $0.00 $0.00
Strategy Motivate AOPs to make Vivint Gives Back via personal contact
Tactics AOP CEO letter 3 @.62 each $0.62 $1.86 $0.00 $1.86
Office visit (gas) accounted for below $0.00 $0.00 $0.00 $0.00
10 minute PowerPoint presentation No Cost $0.00 $0.00 $0.00 $0.00
Brochure 150 @ .62 each $0.62 $93.00 $0.00 $93.00
Personal calls to AOPs No Cost $0.00 $0.00 $0.00 $0.00
Personal emails to AOPs No Cost $0.00 $0.00 $0.00 $0.00
Test Family testimonial in office visit No cost- volunteer $0.00 $0.00 $0.00 $0.00
Press releases No cost $0.00 $0.00 $0.00 $0.00
Follow-up phone calls to AOPs No cost $0.00 $0.00 $0.00 $0.00
Follow-up emails to AOPs No cost $0.00 $0.00 $0.00 $0.00
Strategy Motivate AOP Partners to work with VGM at AAF via personal contact
Tactics CEO letter 3@.62 each $0.62 $1.86 $0.00 $1.86
Office visit (gas) 3 @ $3.50 per gallon $3.50 $10.50 $0.00 $10.50
Logistics checklist 3 @ .10ea $0.10 $0.30 $0.00 $0.30
AOP work event details No Cost $0.00 $0.00 $0.00 $0.00
Festival planning meeting No Cost $0.00 $0.00 $0.00 $0.00
Event posted through Autism Speaks website No Cost $0.00 $0.00 $0.00 $0.00
Strategy Motivate AOP nonpartners to participate in AAF via personal contact
Tactics CEO letter 3 @ .62 each $0.62 $1.86 $0.00 $1.86
Office visit (gas) 3 @ $3.50/gallon $3.50 $10.50 $0.00 $10.50
Event invitation 3 @ .62 each $0.62 $1.86 $0.00 $1.86
Presentation No Cost $0.00 $0.00 $0.00 $0.00

Public Subtotal $10.20 $121.74 $0.00 $121.74
Key Public Parents

Strategy Persuade parents about the benefits of Vivint's System
Tactics Materials for outreach programs (flyer, handout, contact list) 900 @ .10/ea $0.10 $90.00 $0.00 $90.00
Meeting with parents No Cost $0.00 $0.00 $0.00 $0.00

26

Create discount code No Cost $0.00 $0.00 $0.00 $0.00
Guest blogger No Cost $0.00 $0.00 $0.00 $0.00
Get mention in newsletters No Cost $0.00 $0.00 $0.00 $0.00
Strategy Raise credibility through Autism Awareness Festival
Tactics Famous Autism advocate to speak at festival No Cost $0.00 $0.00 $0.00 $0.00
Information handouts 20,000 @ .10/ ea $0.10 $2,000.00 $0.00 $2,000.00
Testimonials from Test Groups No Cost $0.00 $0.00 $0.00 $0.00
Discount Code Handouts 20,000 @ .10/ea $0.10 $2,000.00 $0.00 $2,000.00
Instagram Posts No Cost $0.00 $0.00 $0.00 $0.00
Facebook Posts No Cost $0.00 $0.00 $0.00 $0.00
Twitter Posts No Cost $0.00 $0.00 $0.00 $0.00
Editorial Calender Instagram No Cost $0.00 $0.00 $0.00 $0.00
Editorial Calender Facebook No Cost $0.00 $0.00 $0.00 $0.00
purchase raffle tickets 10 rolls of 1000 tickets @ $20 /ea $20.00 $200.00 $0.00 $200.00
print concert tickets 2500 at .5/ea $0.05 $125.00 $0.00 $125.00
clean-up/ set-up of event 15 @$10/hr (8 hrs) $10.00 $1,200.00 $0.00 $1,200.00
prizes for raffle 5000 $0.00 $0.00 $5,000.00 $0.00
band cost $200,000 for 1 night $200,000.00 $200,000.00 $0.00 $200,000.00
food vendors No cost $0.00 $0.00 $0.00 $0.00
volunteer staff No cost $0.00 $0.00 $0.00 $0.00
donation bins 10 @ $10/ea $10.00 $100.00 $0.00 $100.00
Editorial Calender Twitter No Cost $0.00 $0.00 $0.00 $0.00
Images for Outreach Programs No Cost $0.00 $0.00 $0.00 $0.00
Press Release to Media No Cost $0.00 $0.00 $0.00 $0.00
Banners promoting Festival 30 @ $200/ea $200.00 $6,000.00 $0.00 $6,000.00
"Sponsored by Vivint" Posters 10 @ $100/ea $100.00 $1,000.00 $0.00 $1,000.00
Posters promoting Festival for Local Businesses 100 @ $1/ea $1.00 $100.00 $0.00 $100.00
Radio Spots 3 radio stations 25x @ $10/ea $10.00 $750.00 $0.00 $750.00
Personal Invites to Local Businesses 125 @ .62/ea $0.62 $77.50 $0.00 $77.50
Carnival Rides and Games 25000 $25,000.00 $25,000.00 $0.00 $25,000.00
Phone Call to KSL's Big Buddah No cost $0.00 $0.00 $0.00 $0.00
Rental of Electric Park @ Thanksgiving Point for Festival 2 days @ $4,500 $4,500.00 $9,000.00 $0.00 $9,000.00
Security personnel at event 20 hours @ $10 with 10 $100.00 $2,000.00 $0.00 $2,000.00
Lighting and sound equipment for 2 days 2 @ $850 $850.00 $1,700.00 $0.00 $1,700.00
Thank You Notes 150 @ .62/ea $0.62 $93.00 $0.00 $93.00
Evaluation to partners No Cost $0.00 $0.00 $0.00 $0.00
Strategy Subtotal $230,802.49 $251,345.50 $5,000.00 $251,345.50
Strategy Increase positive perception through social media
Tactics Five minute video 4 hours @ $200/hr $200.00 $800.00 $0.00 $800.00
Photo Story 4 hours @ $200/hr $200.00 $800.00 $0.00 $800.00
Consistent use of local spokesperson No Cost- Volunteer $0.00 $0.00 $0.00 $0.00
Follow local autism associations No Cost $0.00 $0.00 $0.00 $0.00
Create My Autism Team account No Cost $0.00 $0.00 $0.00 $0.00
Create Autism Speaks event via crowdrise No Cost $0.00 $0.00 $0.00 $0.00
Blog posts No Cost $0.00 $0.00 $0.00 $0.00

27

Strategy Subtotal $400.00 $1,600.00 $0.00 $1,600.00
Public Subtotal $231,202.49 $252,945.50 $5,000.00 $247,945.50
Key Public Special Education Directors

Strategy Through One-on-One Meetings
Tactics Individual Meeting (gas) 4@ 3.50 per gallon $12.00 $48.00 $0.00 $48.00
Personal Letter for meeting (envelope, stamp, letter) 5@ .62/ea $0.62 $3.10 $0.00 $3.10
Follow-up email meeting No Cost $0.00 $0.00 $0.00 $0.00
Reminder phone call for meeting No Cost $0.00 $0.00 $0.00 $0.00
Pamphlet 150@.62/ea $0.62 $71.23 $0.00 $71.23
Powerpoint presentation No Cost $0.00 $0.00 $0.00 $0.00
Printed Flyer for Autism Awareness Festival 10@ .10/ea $0.10 $1.00 $0.00 $1.00
Reminder Email with attached flyer No Cost $0.00 $0.00 $0.00 $0.00
Personal Thank you letter 5@ .62/ea $0.62 $3.10 $0.00 $3.10

Public Subtotal $13.96 $126.43 $0.00 $126.43
Campaign Subtotal $231,226.65 $253,193.67 $5,000.00 $248,193.67

28

CALENDAR
May June July August September October November December January February March April May
Key Public Parents
1 2 3
4
1 2 3
4
1 2 3
4
1 2 3
4
1 2 3 4
1 2 3
4
1 2 3 4 1 2 3 4
1 2 3
4
1 2 3
4
1 2 3
4
1 2 3
4
1 2 3
4
Strategy Persuade parents about the benefits of Vivint's System
Tactics
Materials for outreach programs (flyer, handout, contact
list)
x
Meeting with parents xxxx
Create discount code
x
Guest blogger
x x x x x x x x
Get mention in newsletters
x x x x x x x x x x x
Strategy Raise credibility through Autism Awareness Festival
Tactics Famous Autism advocate to speak at festival x
Contact band x
Confirm with band x oox
Contact food vendors x
Confirm with food vendors x
Contact businesses to donate raffle items x
Receive raffle prizes 0X
Information handouts x
Testimonials from Test Groups x
Discount Code Handouts x
Instagram Posts x
Facebook Posts x
Twitter Posts x
Editorial Calender Instagram x
Editorial Calender Facebook x
Editorial Calender Twitter x
Images for Outreach Programs x
Press Release to Media x
Banners promoting Festival xxxx x
"Sponsored by Vivint" Posters x
Posters promoting Festival for Local Businesses xxxx x
Radio Spots xxxx x
Schedule staff to volunteer hours at event ox
Purchase raffle tickets oox
Concert Tickets go on sale ooox xxxx xxxx xxxx xxxx
purchase donation bins ox
Personal Invites to Local Businesses xxxx
Carnival Rides and Games x
Phone Call to KSL's Big Buddah x
Thank You Notes xx

29

Evaluation to partners xx
Strategy Increase positive perception through social media
Tactics Five minute video x
Photo Story x x
Consistent use of local spokesperson x x x x x x x x x x x x x
Follow local autism associations x
Create My Autism Team account x
Create Autism Speaks event via crowdrise x
Blog posts x x x x x x x x x x x x x

Key Public Autism Outreach Programs
Strategy
Motivate AOPs to make Vivint Gives Back partner via social
media

Tactics 5 minute video x
Photo Story x
Children in videos x
Follow AOP social media x
Create MyAutismTeam.com profile x
Event posting on Crowdrise.com x
Strategy
Motivate AOPs to make Vivint Gives Back via personal
contact

Tactics CEO letter x
Office visit x
10 minute PowerPoint presentation x
Brochure x
Personal calls to AOPs x
Personal emails to AOPs x
Test Family testimonial in office visit x
Press releases x
Follow-up phone calls to AOPs x
Follow-up emails to AOPs x

Strategy
Motivate AOP Partners to work with VGM at AAF via personal
contact

Office visit x
Logistics checklist x
AOP work event details x
Festival planning meeting x x x
Event created through Autism Speaks website x
Strategy
Motivate AOP nonpartners to participate in AAF via personal
contact

Office visit x
Event invitation x
Presentation x

30

Key Public Special Education Directors
Strategy Motivate Special Education DIrecots through one-on-one meetings
Tactics Individual Meeting xx
Personal letter to directors x
follow-up email o x
Personal reminder phone call xx
Print Electronic Flyer xx
Reminder Email for event attach flyer xox
Pamphlet xx
Powerpoint xx
Personal Thank you letter oox

31

COMMUNICATION CONFIRMATION TABLE
Key Public Self-interest Primary
Messages
Influentials Objectives Strategies Tactics
Autism
Outreach
Programs
Making families
lives easier and
more fulfilling,
providing quality
service for their
communities, and
in additional
funding for their
programs and
organizations.

1. Vivint loves to give
back to the
community and with
your help Vivint can
give more.

2. Make us a
corporate partner
and ultimately help
the families you
serve.

Other nonprofit
organizations,
autism opinion
leaders,
government
officials, and
local families.
1. Have 50
families with
autistic children
purchase Vivint
home automation
system.

2. Partner with
three autism
outreach
programs.

3. Increase
positive
perception of
Vivint.

1. Motivate
autistic outreach
programs to select
us as a corporate
partner through
social media.

2. Motivate
autistic outreach
programs to select
us as a corporate
partner through
personal contact.

3. Motivate autism
outreach
programs to work
with Vivint Gives
More to host
Autism Awareness
Festival through
personal contact.

Post five minute video
Include children in videos
Follow all social media
accounts of Autism Speaks
Create a profile on
MyAutismTeam.com
Create an event posting on the
social media platform
Crowdrise.com

Personal letter from CEO
Schedule visit to their office
Vivint Gives More pamphlet
Personal calls and emails
Invite a parent from a test
family for testimonial
Press releases to be featured in
Advocacy News on outreach
program:
Follow-up phone calls
Follow-up emails

Personal letter from CEO of
Vivint
Distribute logistics checklist
Information outline detailing
event help
Planning meeting for event
Create event through Autism
Speaks website

32

4. Motivate autism
outreach
programs to
participate/get
involved in Autism
Awareness Event
through personal
contact.

Personal letter from CEO of
Vivint asking for help
with event coordinators
Distribute an outline of the
Autism Awareness Festival to
program directors
Speech/presentation on why
they should participate

Key Public Self-interest Primary
Messages
Influentials Objectives Strategies Tactics
Special
Education
Directors
A love of their
students, a
respect among co-
workers and
peers, to provide
for their family, to
better their
community.
1. Please allow us to
meet with you the
week of August 4th-
8th to learn more
about how we can
help your students.

Other educators,
teachers,
government
regulations,
family, students,
autism leaders,
opinion leaders
in the industry.
1. Have 50
families with
autistic children
purchase Vivint
home automation
system.

3. Increase
positive
perception of
Vivint.

1. Motivate
special education
directors of Salt
Lake City,
Canyons, Alpine
and Provo school
districts to
advocate for
Vivints autism
outreach home
security system
among educators
through one-on-
one meetings.

Individual meeting with
Personal letter inviting
directors to an informational
meeting
Send follow-up email a week
after sending letter
reminding directors
Personal reminder phone call
to each director
Pamphlet on product and
benefits of vivint.givesmore
PowerPoint presentation
Flyer for Autism Awareness
Festival to email
Reminder email with the flyer
attached to send in March
Personal thank you letter sent
after meetings
Families of
Autistic
Children
To increase the
safety of their
child, have more
peace of mind,
increase normalcy
in their own life as
a parent, help
their child be
happy and more
1. Vivints home
automation system
gives more time,
confidence, peace of
mind and security to
parents of autistic
children.

Autism outreach
groups, parents
of other autistic
children, opinion
leaders of the
autism
community,
family members,
1. Have 50
families with
autistic children
purchase Vivint
home automation
system.

3. Increase
positive
1. Persuade
parents of autistic
children about the
benefits of
Vivints system
through autism
outreach
programs in Utah.

Give material to outreach
programs to be distributed to
families:
o Flyers
o Brochures
o Contact lists
One-on-one meetings
Discount codes for the
subsidized system

33

independent, to
save money, and
to help other
parents who have
autistic children.
peers, and
schools.
perception of
Vivint.

2. Raise
credibility of
Vivints program
through the
Autism Awareness
Festival.

Write guest blog posts on
autism outreach programs
blogs
Get a mention in various
autism outreach programs
monthly newsletters

Autism advocate speaker come
to the event
Donate half event proceeds as
promised
Testimonials from volunteer test
group families
Create discount codes
Weekly posts about Autism
Awareness Festival
Create editorial calendar for:
Facebook, Twitter, Instagram,
blog
Create images and messaging to
share with autism outreach
programs to share via their
social media platforms
Create press releases
o Event preview
o Event recap
o Special guests named to be
at event
30 banners
10 Sponsored by Vivint posters
to be placed throughout the
event
Posters promoting the event, to
give to partnering and local
outreach programs
25 radio spots
Invite 100 local businesses
Carnival rides and games
Invite KSLs Big Budah
Write follow up thank you notes
Send evaluation

34

EVALUATION STRATEGIES

Objective 1
Criteria: 1. Have 50 families with autistic children purchase Vivint home automation system by
December 2014; 150 by July 2015.
Tool: View sales reports and measure success.

Objective 2
Criteria: Partner with three autism outreach programs: Autism Speaks Utah, Autism Council of Utah,
Utah Autism Foundation, in Utah by December 2014.
Tool: Evaluate relationship with the three outreach programs and see what has been done over the
course of the campaign.

Objective 3
Criteria: Increase positive perception of Vivint to 60 percent within Utah by December 2014.
Tool: Distribute survey to families throughout Utah, measuring perception of Vivint.

35

APPENDIX

Appendix 1: Product List
1. Infographic: Dangers in Autism
2. Infographic: 2012 Stats
3. Brochure
4. Follow-up email
5. PowerPoint Presentation
6. Letter to District Special Ed Directors
7. School District Special Ed Directors Directory
8. Press Release: AOP
9. Press Release: Families
10. Press Release: Festival
11. Festival: Directory
12. Festival: Event Poster
13. Festival: Event Flier
14. Festival: Site Plan and Event Checklist for Logistics
15. Festival: Vendor Email
16. Speech/Presentation to AOPs
17. Video Script
18. Editorial Calendar: Facebook Twitter, Instagram, Blog (3 months)
19. Blog Post Example

vivint.givesmore
5
0
In 2012,
up to
730,000
people in the U.S.
up to age 21 have
autism
of parents with a child
who has autism
reported their child
had wandered
from a safe place at
least once
%
40% of parents
have suffered sleep
disruption due to fear
of elopement
More than 1/3rd of ASD
children who wander/elope are
never or rarely able to
communicate their name, ad-
dress or phone number
25 March 2014

TO:
FROM: George.dayton@vivint.com
CC:

SUBJECT: Thank you for meeting today!

Dear Recipient,

Thank you again for meeting with us today to discuss choosing Vivint as a corporate partner. We would again like to express our
interest in partnering with you to better the lives of autistic people everywhere. Your goals to improve the lives of people with autism
and provide them with helpful resources align perfectly with our goal to give more to those who fight the constant struggles of living
with autism.

As proven by test families, our home automation system provides improved safety for autistic children and an assured sense of
confidence and help for parents and caretakers. You are a trusted source of information for these families and your connections are
exactly what we need to get our services to them. Your help in providing information about our services to these families will allow us
to give you more resources to accomplish your mission.

One father in our test group said he would do anything to shout to the world about our amazing home automation system you can be
the voice that shouts to the world of autism, and together we can make their homes a little safer and their lives a little easier.

Thank you for time and consideration.

Warm regards,

George Dayton
Vivint Gives Back Rep
4391 N 300 W
Provo, UT 84604
(801) 995.0101

Email Confidentiality Notice: The information contained in this transmission is confidential, proprietary or privileged and
may be subject to protection under the law. The message is intended for the sole use of the individual or entity to whom it
is addressed. If you are not the intended recipient, you are notified that any use, distribution or copying of the message is
strictly prohibited and may subject you to criminal or civil penalties. If you received this transmission in error, please
contact the sender immediately by replying to this email and delete the material from any computer.

vivint.givesmore
hope
vivint.givesmore
peace
vivint.givesmore
time
hope peace time security confidence hope peace time security confidence hope peace time
security confidence hope peace time security confidence hope peace time security confidence
vivint.givesmore
vivint.givesback
Serves
Donates
Aides
Gives
vivint.givesmore
vivint.givesback 2011
vivint.givesmore
vivint.givesmore
$3 million
50,000 hrs
6,500 volunteers
3,000 kids vivint.givesmore
vivint.givesmore
Unique Product
Cameras
Door Sensors
Window Sensors
Cupboard Sensors
24/7 Monitoring
Unique Opportunity
1 in 47
Autism Speaks
Utah Autism Association
Utah Autism Foundation
Test Families
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Meet Joey
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We Need Your Help
Making a difference
Reaching Families
Helping Families
Autism Awareness Day
vivint.givesmore
Autism Awareness Day Carnival
Purpose: To raise
awareness of Autism in
Utah and raise money
for non-profit
organizations
vivint.givesmore
vivint.givesmore
but we need your help
25 March 2014

Recipient Name
Recipient Street Address, City ST ZIP Code

Dear Recipient,

At Vivint, we are reaching out to Special Education Directors to make you aware of the autism
outreach home security system we are offering to families who have special needs children. This
program would allow families to obtain the security system at a subsidized price and would help to
keep their children safer within their own homes as well as bring peace of mind to parents. Utah has
the highest number of children with autism out of any state, and in our effort to reach the families
who could greatly benefit from this program, we have turned to Utahs special education programs.

I would love to set up a meeting with you in order to more fully explain this extension of Vivints
not-for-profit program, Vivint Gives More, as well as what the system could mean and has meant
to families with autistic children. We have prepared a short presentation and informational handouts
for this purpose and ask for just an hour of your time.

Again, we are confident that this program will greatly help these families live more safe and secure
lives. Through your help, we will be able to more effectively raise awareness of this program, as well
as give families more efficient options as they care for and raise their children.

I appreciate your time, and can be reached by phone or email to set up an appointment for further
discussion.

Warm regards,

George Dayton
4391 N 300 W
Provo, UT 84604
(801) 995.0101
George.dayton@vivint.com

Directory for Special
Education School District
Directors

Alpine School District
575 N 100 E American Fork, UT 84003
Special Education Director: Kay Clark
Phone: 801-610-8481
Email: kclark@alpinedistrict.org

Beaver School District
290 N Main, PO Box #31 Beaver, UT 84713
Special Education Director: Karen Johnson
Phone: 435-387-2841
Email: Karen.johnson@beaver.k12.ut.us

Box Elder School District
960 S Main Brigham City, UT 84302
Special Education Director: Kim Lynch
Phone: 435-734-4800 ext.121
Email: kim.lynch@besd.net

Cache School District
2063 N 1200 E Logan, UT 84341
Special Education Director: Joel Allred
Phone: 435-752-3925
Email: Joel.allred@ccsdut.org

Canyons School District
9150 S 500 W Sandy, UT 84070
Special Education Director: Robin Collett
Phone: 801-826-5191
Email: robin.collett@canyonsdistrict.org

Carbon School District
251 W 400 N Price, UT 84501
Special Education Director: Robert Cox
Phone: 435-613-3173
Email: rcox@carbonschools.org

Daggett School District
196 W 200 N PO Box #249 Manila, UT 84046
Special Education Director: Wayne Andrus
Phone: 435-784-3174
Email: wandrus@dsdf.org

Davis School District
45 E State Street PO Box #588 Farmington, UT
84025-0588
Special Education Director: Kathy Chisholm
Phone: 801-402-5158
Email: kchisholm@dsdmail.net

Duchesne School District
90 E 100 S PO Box #446 Duchesne, UT 84021
Special Education Director: Bruce Guymon
Phone: 435-725-4602
Email: bguymon@dcsd.org

Emery School District
130 N Main PO Box #120 Huntington, UT 84528
Special Education Director: Jon Crawford
Phone: 435-687-9846
Email: jon@emeryschools.org

Garfield School District
145 E Center PO Box #398 Panguitch, UT 84759
Special Education Director: Chris Kupfer
Phone: 435-676-8821
Email: chris@kanek12.org

Grand School District
264 S 400 E Moab, UT 84532
Special Education Director: Brandy Shumway
Phone: 435-259-3847
Email: shumwaybrandy@grandschools.org

Granite School District
2500 S State Salt Lake City, UT 84115
Special Education Director: Noelle Converse
Phone: 385-646-4522
Email: nconverse@graniteschools.org

Iron School District
2077 W Royal Hunte Dr. Cedar City, UT 84720
Special Education Director: Kevin Garrett
Phone: 435-586-2804
Email: Kevin.garrett@ironmail.org

Jordan School District
7387 South Campus View Dr. West Jordan, UT
84084
Special Education Director: Beth Usui
Phone: 801-567-8374
Email: beth.usui@jordandistrict.org

Juab School District
346 E 600 N Nephi, UT 84648
Special Education Director: Susan Cowan
Phone: 435-623-1940
Email: susan.cowan@juab.k12.ut.us

Kane School District
746 S 175 E Kanab, UT 84741
Special Education Director: Chris Kupfer
Phone: 435-644-2555
Email: chris@kanek12.org

Logan School District
101 W Center Logan, UT 84321
Special Education Director: Marci Belnap
Phone: 435-750-8015
Email: marci.belnap@loganschools.org

Millard School District
285 E 450 N Delta, UT 84624
Special Education Director: Greg Chappell
Phone: 435-864-1044
Email: greg@millardk12.org

Morgan School District
240 E Young St PO Box #530 Morgan, UT 84050
Special Education Director: Steve Wood
Phone: 801-829-3467
Email: swood@morgansd.org

Murray School District
147 E 5065 S Murray, UT 84107
Special Education Director: Connie Buckner
Phone: 801-264-7400
Email: cbuckner@murrayschools.org

Nebo School District
350 S Main Spanish Fork, UT 84660
Special Education Director: J. Lynn Jones
Phone: 801-354-7416
Email: jlynn.jones@nebo.edu

North Sanpete School District
220 E 700 S Mt Pleasant, UT 84647
Special Education Director: Susan Snijman
Phone: 435-462-2485 Ext 411
Email: susan.snijman@nsanpete.org

North Summit School District
PO Box #497 Coalville, UT 84017-0497
Special Education Director: Lori OConnor
Phone: 435-336-2101
Email: loconnor@nsummit.org

Ogden School District
1950 Monroe Blvd Ogden, UT 84401
Special Education Director: DiAnne Adams
Phone: 801-737-7361
Email: adamsd@ogdensd.org

Park City School District
2700 Kearns Blvd Park City, UT 84060
Special Education Director: Tom VanGorder
Phone: 435-645-5600 Ext 1438
Email: tvangorder@pcschools.us

Piute School District
500 N Main St PO Box #69 Junction, UT 84740
Special Education Director: Kendall Torgerson
Phone: 435-577-2912
Email: Kendall.torgerson@piutek12.org

Provo School District
280 W 940 N Provo, UT 84604
Special Education Director(s): Morgan Anderson
and Dawnne Casey
Phone: 801-374-4934
Email: (Morgan) Morgana@provo.edu and
(Dawnne) Dawnnec@provo.edu

Rich School District
25 S 100 W PO Box #67 Randolph, UT 84064
Special Education Director: Sherrie Davis
Phone: 435-793-2135 ext. 118
Email: Sdavis@richschools.org

Salt Lake City School District
440 E 100 S Salt Lake City, UT 84111
Special Education Director: Dr. Randy Schelble
Phone: 801-578-8483
Email: randy.schelble@slcschools.org

San Juan School District
200 N Main Blanding, UT 84511
Special Education Director: Anthony Done
Phone: 435-678-1222
Email: adone@sjsd.org

Sevier School District
180 E 600 N Richfield, UT 84701
Special Education Director: Lisa Crane
Phone: 435-896-8214
Email: Lisa.crane@sevier.k12.ut.us

South Sanpete School District
39 S Main Manti, UT 84642
Special Education Director: Lorna Larsen
Phone: 435-835-2261
Email: lorna.larsen@ssanpete.org

South Summit School District
375 E 300 S Kamas, UT 84036
Special Education Director(s): Danielle
Katterman and Jeremiah Fierro
Phone: (Danielle) 435-783-4318 and (Jeremiah)
435-671-6218
Email: (Danielle) dk@ssummit.org and
(Jeremiah) jf@ssummit.org

Tintic School District
55 E Main PO Box #210 Eureka, UT 84628
Special Education Director: Jennica Beckstrom
Phone: 435-433-6927
Email: jbeckstrom@tintic.org

Tooele School District
92 Lodestone Tooele, UT 84074
Special Education Director: Hal Strain
Phone: 435-833-1900 Ext 1119
Email: hstrain@tooeleschools.org

Uintah School District
635 W 200 S Vernal, UT 84078
Special Education Director: Shannon Deets
Phone: 435-781-3100 Ext 1010
Email: shannon.deets@uintah.net

Wasatch School District
101 E 200 N Heber City, UT 84032
Special Education Director: Ben Springer
Phone: 435-654-0280
Email: Ben.springer@wasatch.edu

Washington School District
121 W Tabernacle St George, UT 84770
Special Education Director: (interim director)
Karen Bess
Phone: 435-673-3553
Email: kbess@sped.washk12.org

Wayne School District
79 N 100 W PO Box #127 Bicknell, UT 84715
Special Education Director: Kaycee Pace
Phone: 435-542-3291
Email: kaycee.pace@wayne.k12.ut.us

Weber School District
5320 S Adams Ave Parkway Ogden, UT 84405
Special Education Director: Marilyn Runolfson
Phone: 801-476-7884
Email: mrunolfson@wsd.net

FOR IMMEDIATE RELEASE

Contact:
George Dayton (801) 885-0101
george.dayton@vivint.com

Vivint launches Safety First to aid in protecting Provo residents
New program helps assist families in protection of autistic children

PROVO, Utah Aug. 1, 2014 Vivint launched its newest Vivint Gives Back initiative called
Vivint Gives More on Monday morning with the hopes of improving the lives of some of
Utahs residents through their innovative home automation technology.

The idea behind the project stemmed from stronger Vivint technology and a philanthropic
purpose. By providing an extra blanket of security in the home, Vivint technology can now assist
Utah families who have an autistic family member. The main goal is to help provide more for the
family whether that be time, security, normalcy or even hope. The automated home systems
include the right combination of security services to add protection to the home for the safety
purposes of the autistic family member and at a discounted cost.

This program is close to the hearts of all Vivint employees because we all know someone who
has been diagnosed, Vivint CEO Todd Pederson said. We started this program because we
have the ability to help assist care takers and we have the means to add that extra layer of
protection in the home.

With a national average of 1 in 88 children diagnosed with a form of autism, Pederson believes
that Vivint Gives More was an important program to start now that Vivint has the technological
means to help support these families. The program was designed to help assist the families who
always put their childrens safety first in maintaining a safe home.

Vivint worked with many Utah families in the testing of the home alarm systems over a year
prior to todays release. Through many trials and updates to secure the best security system for
each family, Vivint provides an extra 30 seconds to parents of autistic children.

For the first time since my son was diagnosed, I was able to take a shower for more than 30
seconds, Jill Stevenson said, one of the first parents with Vivint Gives More. Its not life
changing in the sense that I can stop worrying about my son, but I have a larger sense of relief in
my own home.

###


Contact:

Vivint Gives More: Autism Initiative

PROVO, Utah Aug. 1, 2014 Approximately 1 in 48 children in Utah have autism. Because
Vivint is passionate about home and family security, we are taking a giant step and launching an
autism initiative, to keep children with autism safe and secure when they are in the comfort of
their own homes.

Vivint Gives Back, the non-profit sector of Vivint, is bringing subsidized costs to families with
autistic children, so the safety and security of their family can be ensured. The system has been
formatted specifically for the needs of autistic children. These technologies include alarms on
drawers, alerts when a door is opened, video cameras for necessary surveillance and more, in one
convenient and affordable package.

We know parents who have children with autism, suffer from countless medical expenses and
never truly have the peace of mind they deserve, said Todd Pedersen, CEO of Vivint. We have
found an unobtrusive, affordable way to alleviate stresses and bring peace of mind back to those
sweet families.

Our home security technology isnt just for warning families about break-ins, floods and fires.
Our products can ultimately be used to keep children safe within the home and offer comfort and
peace to their parents and families.

By teaming up with Autism outreach programs, we plan on changing the meaning of home
security. For more information, visit www.vivint.com/vivintgivesback or call our toll-free
hotline at 1-800-392-0038.

###


Contact:

VIVINT SPONSORING FESTIVAL IN SUPPORT OF AUTISM
PROVO, Utah Jan. 20, 2015 A festival will be held on World Autism Day to raise
awareness of autism in Utah and support local nonprofit organizations. The Autism Awareness
Festival is open to the public and all proceeds will be donated to partnering nonprofits and to
Utah families with autistic children to provided free in-home security systems.
The carnival will have rides, games, food, raffles and giveaways. The event will begin on April
2, 2015 at Thanksgiving Point from 8:00 pm to 11:00 pm to kick off the event. The actual
festival will be held the following day, April 3,2015 from noon to 11:00 pm.
Local nonprofits such as Autism Speaks Utah, Autism Council of Utah and the National Autism
Association have all partnered with Vivint to host this event. Resources and literature will be
provided by these programs to educate participants and raise awareness of autism.
We are really excited about this day where the community can unite to raise awareness of
autism in Utah. Our goal is to have fun while raising awareness about this prevalent issue in
Utah, said CEO of Vivint Todd Pedersen.
Utah currently has the nations second highest autism rate according to the Center for Disease
Control. One in every 47 children has been diagnosed with having an autism spectrum disorder.
This number is significantly higher than the national average of one in 88.
Vivint Gives Back is a nonprofit that was founded in 2008 to alleviate hardship and restore hope
for families in need. Vivint Gives Back has participated in activities from clean up after
Hurricane Ike to providing meals at the Ronald McDonald House to adopting a local elementary
school. Vivint is currently offering a service that allows families with autistic children a low-
price home automation service in hopes to alleviate stress.

###

1

AAF Directory

Table of Contents
Location .......2
Outreach Programs.......2
Carnival Rides/Game....2
Local Musicians/Bands............2
Corporate Supporters of Autism..3
Local Food Trucks...............3

2

Location

Thanksgiving Point
Waterfall Amphitheater
https://www.thanksgivingpoint.org/planan
event/publicevent/contactus

Outreach Programs

Autism Council of Utah
c/o Utah Parent Center
230 West 200 South, Suite 1101
Salt Lake City, UT 84101-1337
info[at]autismcouncilofutah.org
Autism Speaks
Anne Juaire, Corporate Development
Manager,
646-843-5241 or at
Utah Autism Foundation
2012 Aspen View Court
Sandy, UT 84092
info@utahautismfoundation.org

Carnival Rides/Games

All Aboard Express
Trackless train rental
(801) 787-5226
http://www.tracklesstrainrentals.com/uta
h_train_party.html
Bounce Around Utah LLC
801-309-6377
http://www.bouncearoundutah.com/Home
.html
Dad's Ice Cream and Party Rentals
Tyler, Event Coordinator
801-266-1177
dadsicecream@hotmail.com
Dreamland Amusement
http://www.dreamlandamusements.com/
Ultimate Inflatables
801-610-1265
info@ultimateinflatables.com

Local Musicians/Bands

The Blue Aces
http://www.theblueaces.com/
Manager Jose Norato -
jose@callboxent.com
Book on Tapeworm
bookontapeworm@gmail.com
Desert Noises
http://desertnoises.bandcamp.com/
Scott McLean -
scott@naturenurturemgmt.com
Joshua James
Shannon Edgar -
shannon@Intelligentnoise.com
Rico Csabai - richard@intelligentnoise.com
The Moth and the Flame
Samson Shulman - sam@5amcollective.com
323-207-0404
Mimi Knowles
http://www.themimiknowles.com/
Booking agent -
toddschwartzman@gmail.com
The New Electric Sound
info@thenewelectricsound.com
Parlor Hawk
https://parlorhawk.bandcamp.com/
Joe Meservy - joe@hungrytigeragency.com

3

Polytype
http://music.polytypemusic.com/
info@rollcallrecords.com
Ryan Innes
Booking Agent Chris Condie -
chris@condieentertainment.com
We Are the Strike
Booking Agent Sean Bingham -
SEAN@GIGG.COM
Manager Todd Schwartzman -
WEARETHESTRIKE@GMAIL.COM

Corporate Supporters of
Autism

Build-A-Bear Workshop
(801) 426-0966
www.buildabear.com
Dollar General
(801)356-1564
http://www.dollargeneral.com/home/inde
x.jsp
FedEx Office Print & Ship Center
(801) 278-7070
www.fedex.com
Gap
(801) 263-3796
www.gap.com
The Home Depot
(801) 226-2353
www.homedepot.com
Sprouts
(801) 434-1501
https://www.sprouts.com
Toys"R"Us
(801) 224-4448
www.toysrus.com
Zales The Diamond Store
(801) 224-0521
www.zales.com

Local Food trucks
Azteca De Oro Market
(Mexican/Latino)
(801) 955-1467
Bento Truck
(Asian/Seafood/Japenese)
(801) 403-5609
Chow Truck
(California/Asian/Mexican)
(801) 916-6605
City Dogs
(Vegetarian/Hot Dogs/Gluten Free)
(801) 755-5458
Cravings Bistro
(Sandwiches/Subs/Soups/Dessert)
(801) 787-9810
Cruzin Sushi
(Sushi/Japanese/Teriyaki)
(801) 864-1341
Cupbop Korean BBQ
(Asian/Korean)
(801) 874-9816
The Curryer
(Indian)
(801) 413-3983
Da Hot Dog King
(Hot dogs)
(801) 608-9039
Eggrollin
(Fillipino)
(801) 921-2377

4

El Paisa (Mexican)
(801) 792-3019
Hot Dog King
(801) 225-1766
La Estacion Del Taco
(801) 531-4386
Little Blue Bistro
(Sandwiches)
(801) 999-0439
Mi Puebla Restaurant
(Mexican)
(801) 393-7747
Nick's Greek Caf
(Greek/Hot dog/International)
(435) 658-2267
Off the Grid SLC Mobile Food Truck
(Breakfast/Brunch/American)
(801) 251-6863
Rocco's
(American/Mexican)
(435) 669-4252
Rubadue's Saucey Skillet
(Sandwiches/subs/Thai/Southwestern)
(801) 230-9180
Saturday's Waffle
(801) 631-6041
Smokestream
(Barbeque)
(801) 631-1579
Sportz Dogs
(Hot dogs/Sausage)
(801) 764-0463
Submarino's
(Italian/Cheesesteaks/Subs)
(801) 649-9757
Sweeto Burrito
(American/Mexican)
(801) 709-1227
Taco Hidalgo 2
(Mexican/Tacos)
(801) 654-8196
Waffle Love
(Breakfast/Brunch)
(801) 923-3588
World Dog
(Hot dogs)
(801) 831-2078

AUTISM AWARENESS
FESTIVAL
Vivint is proud to present:
THURSDAY, APRIL 2ND
IMAGINE DRAGONS
BENEFIT CONCERT
7 PM
$30 PER TICKET
THANKSGIVING
POINT
vivintgivesmore
Proceeds go towards Autism
funding and research
FRIDAY, APRIL 3RD
GAMES, RIDES,
PRIZES AND FOOD
2-11 PM
LOCAL BUSINESSES
AUTISM OUTREACH
INFORMATION
ENTRY IS FREE
THANKSGIVING POINT
AUTISIM OUTREACH INFORMATION AND
ORGANIZATIONS WILL BE PRESENT
AUTISM AWARENESS
FESTIVAL
THURSDAY, APRIL 2ND
IMAGINE DRAGONS
BENEFIT CONCERT
7 PM
$30 PER TICKET
THANKSGIVING
POINT
vivintgivesmore
FRIDAY, APRIL 3RD
GAMES, RIDES,
PRIZES AND FOOD
2-11 PM
LOCAL BUSINESSES
AUTISM OUTREACH
INFORMATION
ENTRY IS FREE
THANKSGIVING POINT
AUTISM AWARENESS
FESTIVAL
THURSDAY, APRIL 2ND
IMAGINE DRAGONS
BENEFIT CONCERT
7 PM
$30 PER TICKET
THANKSGIVING
POINT
vivintgivesmore
FRIDAY, APRIL 3RD
GAMES, RIDES,
PRIZES AND FOOD
2-11 PM
LOCAL BUSINESSES
AUTISM OUTREACH
INFORMATION
ENTRY IS FREE
THANKSGIVING POINT
AUTISM AWARENESS
FESTIVAL
THURSDAY, APRIL 2ND
IMAGINE DRAGONS
BENEFIT CONCERT
7 PM
$30 PER TICKET
THANKSGIVING
POINT
vivintgivesmore
FRIDAY, APRIL 3RD
GAMES, RIDES,
PRIZES AND FOOD
2-11 PM
LOCAL BUSINESSES
AUTISM OUTREACH
INFORMATION
ENTRY IS FREE
THANKSGIVING POINT
AUTISM AWARENESS
FESTIVAL
THURSDAY, APRIL 2ND
IMAGINE DRAGONS
BENEFIT CONCERT
7 PM
$30 PER TICKET
THANKSGIVING
POINT
vivintgivesmore
FRIDAY, APRIL 3RD
GAMES, RIDES,
PRIZES AND FOOD
2-11 PM
LOCAL BUSINESSES
AUTISM OUTREACH
INFORMATION
ENTRY IS FREE
THANKSGIVING POINT
Site Plan and Event Checklist for Logistics

Event Name: Autism Awareness Festival
Location: Electric Park at Thanksgiving Point
General Planning Items Amenities Challenges (if any)
Site Accessibility Site is located at the point of
the mountain between
Provo/Orem and Salt Lake
City
Limits the number of guests
because of central location
Comfort and Safety Potential Insurance is required. Events should be covered for
the safety of the guests.
Destination Potential Site is a great location for a
festival. Great location in the
middle of populous cities.
Guests and volunteers
traveling from outside of
Provo/Orem/SLC will travel
farther.
Maps Event maps available online
for print out for guests (upon
creation). Site map available
at TP website.
Event maps will not be
provided at event.
Food Individual food vendors and
trucks.
Thanksgiving Point holds
food and beverage rights.
Must be discussed with
TP/coke property
Support for Volunteer
Training/Check-In
Employee/volunteer meeting
at Vivint a week prior to
event.
Volunteers will need passes
prior to event.
Restrooms Located around the location. Not many restrooms located
close to the center location.
Parking Parking is free. Some places are not
wheelchair accessible.
Proximity The proximity of the site will
allow for ease in and out of
the event, musical guest and
carnival games.

Growth Potential Area has capacity of up to
4,000 guests.
Adding rides, games and
booths will limit the amount
of guests that can attend.
Should account for about
2,000 guests.
Security/Emergency Services Lehi Police/Fire and
emergency services.
Not available through
Thanksgiving Point.
On-site Utilities Electricity/Clients have
access to the rooms they have
rented and public spaces.
Clients are not allowed to
move any furniture or
amenities or attach anything
to TP property without
written permission.
Information/Welcome
Stations
Box office may be used as a
welcome and ticket/donation
for both volunteers and
guests.

Deposit/Use Agreements Obligated/event date booked
at signed contract with credit
card and non-refundable
deposit.
Thanksgiving Point reserves
the right to release function
space without notice. Non-
refundable deposit if
cancellation needed.
Rescheduling fees may occur.

Event Timeline
Friday, April 3, 2015
12:00 p.m. Vendors, Dreamland arrive and set up
12:30 p.m. Run through of materials and set up
1:00 p.m. Vivint walk around to vendors
1:30 p.m. Ticket office opens
2:00 p.m. Guests begin to arrive
3:00 p.m. Puppet Show
4:00 p.m. Races (Three-legged, potato sack, wheelbarrow)
5:00 p.m. Raffle
6:00 p.m. Vivint introduces concert; opening artist performs
7:00 p.m. Next artist performs
8:00 p.m. Headliner performs
10:00 p.m. Event ends
10:15 p.m. Break down begins
11:30 p.m. Must be out of Thanksgiving Point
25 March 2014

TO:
FROM: George.dayton@vivint.com
CC:

SUBJECT:

Dear Recipient,

Vivint is currently planning a large-scale public festival for the Salt Lake and Provo communities on April 2-3,

2015. We will have carnival games
and rides, and expect to have over 5,000 people at the event each day. We are currently looking for local vendors who would like to rent booth and
tent spaces at the event to sell food, drinks, crafts and other items. This is an excellent opportunity to sell your products and get your name in front of
thousands of new customers! Booth and tent space prices are as follows:

Booths Tents
Single Table $250 8x8 $400 10x15 $700
Double Table $500 10x10 $500 10x20 $1000

We are also looking for gift card donations for raffles we will have during the festival. Vendors who donate gift cards will receive a thank you letter,
public recognition during the raffle and their name printed on our advertising materials and sponsor banners.

All of the proceeds from this event will benefit local families who have children with autism through several non-profit organizations. Please come
show your support for children with autism by renting a table or booth and sharing your trade with Utah.

Hope to see you there!

Warm regards,

George Dayton
4391 N 300 W
Provo, UT 84604
(801) 995.0101

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may be subject to protection under the law. The message is intended for the sole use of the individual or entity to whom it
is addressed. If you are not the intended recipient, you are notified that any use, distribution or copying of the message is
strictly prohibited and may subject you to criminal or civil penalties. If you received this transmission in error, please
contact the sender immediately by replying to this email and delete the material from any computer.

Speech/Presentation Outline

Who: Autistic Outreach Programs: Autism Speaks, Autism Council of Utah, Utah
Autism Foundation

What: Attempt to have them partner with Vivints: Vivint Gives More initiative

When/deadline: June 2014-- Deadline October 2014

Presenter: George Dayton or head of Vivint Gives Back

Length: 15-20 minutes

Location: Organizations office/headquarters

Overriding message/theme and tone: Vivint Gives More: Security, emotional tone

Attention grabber: Vivint Gives More Security

Main Point: Make us a corporate partner and ultimately help the families you
serve with the Vivint Gives More initiative.
Diving deeper:
Your connection to these families is essential for our success in
better-equipping families with the tools they need to keep their
children safe.
While Vivint has the technology to help, you already have a
trusted relationship with families affected by autism, and thats
exactly what we need to get our message to these families: Vivint
is here to help.
As you know, Utah has the highest percentage of children with
autism in the country and makes an excellent starting place to get
our helpful resources to families with autistic children across the
country.
My son gets into cupboards and drawers Ive had to call poison
control numerous times. Now with the cupboard alarms and the
drawer alarms, I can be right on top of him, or at least closer than
I ever was before.- Testimonial

Third-party: Vivint test family
Provide personal testimonies to how the test families benefitted from the products
and the difference it has made in their lives. We want them to be completely
transparent to show the true value of the product.

Visuals: PowerPoint presentation

Follow up: Thank you email, follow up phone call to hear final decision

Vivint Gives More Susans Story

Superimpose on white background VIVINT GIVES MORE TO CHILDREN
WITH AUTISM. Entire video is dubbed over with soft, simple,
heart-warming piano music.

INT Living Room - Day
Child (Joey) plays with toys on floor.

SUSAN (V.O.)
My name is Susan Brown and this
is my six year old son Joey.

INT Kitchen - Day
Mother (Susan) leans against counter and tells her story to off-
camera interviewer.

SUSAN
Raising a child with autism
is definitely a lot of work and
presents so many new
challenges to parenting.

Intercut with shots of PICTURES of Joey hanging on wall while
Susan talks.

SUSAN
Joey doesnt understand the
importance of safety and so
youre constantly having to
watch what hes doing and
know where he is to keep
him from hurting himself.
Like most autistic children he
has this fascination with
running out of the house hes
even tried sneaking out of
the windows.

Back to Susan in kitchen.

SUSAN
Weve had a couple close calls
with him running into the street

Shot of Joey holding a picture he colored of him playing on a
swing set.
SUSAN (V.O. contd)
No matter how careful you
are or how closely you watch
them they always find some way
to make a b-line for the street.

Intercut with Susan in kitchen and shots of the various
dangerous things around the house as she says them.

SUSAN
And youd like to think that
they can at least be safe in
your own home but sometimes
thats almost worse; with scissors,
the medicine cabinet, cleaners
under the sink theres always
something for them to get into.

Susan in kitchen.

SUSAN
Vivints home automation
technology has been such an
incredible help in keeping Joey
safe and making life a little
easier and less stressful.

Shot of CAMERA mounted in Joeys room.

SUSAN (V.O.)
The cameras have been an amazing
help

Susan in kitchen.

SUSAN (contd)
Before we had Vivint, the only
way you could keep an eye on
Joey was to be in the same
room with him which made all
the other tasks of the day
that much more difficult to
accomplish

INT Joeys Bedroom Day
Joey builds a castle with BLOCKS.

SUSAN (V.O. contd)
But now I can keep an eye on him

As Susan speaks our view of Joey playing with the blocks
transitions from being in his room to viewing the same thing on
the screen of a TABLET COMPUTER

SUSAN (V.O. contd)
from a different room on my phone,
tablet or computer.

slowly zooming out (as she speaks) from the tablet to reveal
Susan folding laundry in her bedroom.

SUSAN (V.O. contd)
I can get so much more stuff
done around the house and
not be constantly hovering
over Joey, which he likes too.

Intercut dialogue with shots of the special DOOR LOCK on the
front, interior garage and back doors, and of the security
system CONTROL PANEL with the words Doors Locked. System
Armed.
SUSAN (V.O.)
The door locks are definitely
helpful. I dont have to
always be worrying if he
managed to slip out of the
house or if hes playing in
the street

INT Susans car Day
Susan is driving. Her SMART PHONE is mounted on the dash.

SUSAN (V.O. contd)
I always know hes still inside,
even when Im not home.

As she presses a VIVINT APP BUTTON on her phone the security
system pops up with the words Doors Locked. System Armed (or
however the wording would actually be).

INT Kitchen Day

Susan leaning on counter.

SUSAN
In the past Ive had to call
poison control numerous times.

Shot of drawers and cabinets in the kitchen, then a close-up
shot of the drawer ALARM DEVICES on various knife drawers,
medicine cabinet in bathroom, etc. as Susan speaks.

SUSAN (V.O.)
Now with the cupboard and drawer
alarms, I can be right on
top of him, or at least closer
than I ever was before.


SUSAN
Children on the autism spectrum
just dont get what safety is, and
its scary when you see your
child in the middle of the street

Shot of Susan standing at the sliding glass door, watching Joey
play in the backyard.

SUSAN (V.O. contd)
and youre yelling at them that
theres a car coming, and they
think its a game.
(beat)
You would do anything for
an extra head-start to protect them.

Susan in kitchen.

SUSAN
Vivints technologies have given
us that head start. I mean,
after using Vivint for a few months,
Joey has learned that if he
opens certain drawers or tries to
unlock the door that an alarm
will go off and in comes Mom

INT Living Room Day
Joey sits close to the TV watching a cartoon. We capture a sense
of his controlled, calm, focused behavior.
SUSAN (V.O. contd)
Its almost like hes accepted
the fact that theres no escape
and that certain things are off
limits which has helped curb
some of his behaviors.


SUSAN
Vivint doesnt just give you
more tools or more advice,
or more options. Vivint really
does give you more of
everything good.

Show montage of outdoor SENSOR LIGHTS turning on at night, the
system CONTROL PANEL armed, Susan watching Joey play in his room
on her SMART PHONE in her car as she speaks:

SUSAN (V.O.)
More sense of security, more
help with keeping your child
safe, more time to get things
done, more peace of mind.

INT Living Room Couch Day
Susan and Joey cuddling on the couch, Susan tickling Joey
(Camera slowed down some but not slow motion, heart-warming and
light).

SUSAN (V.O.)
Vivint gives you more of the
things you want the most.

INT Kitchen Day
Close up - Susan is holding an 8 x 10 PICTURE of Joey.

SUSAN
(into camera)
My name is Susan Brown

INT Joeys Bedroom Day
Close up - Joey holds a picture he drew of the VIVINT GIVES MORE
HEART/PUZZLE PIECE LOGO.

JOEY
(into camera)
My name is Joey Brown

Back to Susan.
SUSAN (contd)
(into camera)
and Vivint gives me more
confidence as a mother.

Back to Joey.
JOEY (contd)
(into camera)
and Vivint gives me more
opportunities to play safe.

END

Jun 2014
July 2014
Aug 2014
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Facebook Posts July 2014
July 1, 2014: We have a big announcement coming soon! Stay tuned for Vivint Gives Backs upcoming initiative.
July 3, 2014: Vivint Gives Back is introducing its new sector, Vivint Gives More, with an amazing initiative to help families in Utah with
autistic children by providing them with subsidized in-home security technology tailored towards specific needs! We are so excited about our
goal to help alleviate some of the stress these families may feel and allow them to give more to their families! Visit
www.VivintGivesMore.com for all the details.
July 5, 2014: Check out this video of families that have been touched by Vivint Gives Mores most recent initiative to support families with
autistic members. (Attach photo story)
July 7, 2014: Get more information about Vivint Gives Mores most recent initiative to give subsidized home automation systems here! Spread
the word to families and friends! (Link to website)
July 9, 2014: Interested in learning more about Vivint Gives Mores initiative to help give subsidized in-home security technology? Message
us on our Facebook page and we will get back to you within 24 hours with the answer! Facebook.com/VivintGivesMore
July 11, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives Mores initiative is
helping families in Utah with autistic children. We love to give local families more time, peace of mind and confidence. (Attach link to article)
July 13, 2014: Be sure to follow us on Instagram and Twitter @vivint_gives_more for promotions and exciting news!
July 15, 2014: Check out this video starring some of the cutest kids around and local families with autistic children talking about how having
Vivints home automation system in their home changed their life. See it here: www.vivintgivesmore.com/video1
July 17, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! This is one of the most successful
organizations in helping families in Utah with autistic children. Check them out at www.autismspeaksutah.com to support!
July 19, 2014: What exactly is Vivint Gives More? Find all the answers here! www.vivintgivesmore.com/FAQ
July 21, 2014: Ten more families this week received their home automation systems! We are loving all the kind words from parents about how
this is going to change their lives!
July 23, 2014: Having Vivints system in our home has truly changed my life for the better. I have more peace of mind and my son feels more
independent. It has been amazing.- Sarah Smith. See testimonials like this one at www.vivintgivesmore.com/testimonials
July 25, 2014: Interested in learning more about Vivint Gives Mores initiative to help give subsidized in-home security technology? Message
us on our Facebook page and we will get back to you within 24 hours with the answer! Facebook.com/VivintGivesMore
July 27, 2014: Catch our latest blog post here at www.VivintGivesMore.com/blog to hear from local guru about how families with autistic
children can live life with a little less stress.
July 29, 2014: Another big announcement.we are partnering with Autism Council of Utah! With such amazing nonprofits backing us, we
know we will reach our goal of helping as many families in Utah as possible! Support this amazing group at www.AutismCouncilUtah.com!
July 31, 2014: Our program has officially been running for a month! We have had __ families sign up for our program to receive our tailored
in-home security automation system. Have you signed up yet? Go to www.VivintGivesMore.com/enroll to sign up!

Twitter Posts July 2014
July 1, 2014: We have a big announcement coming soon! Stay tuned for Vivint Gives Backs upcoming initiative.
July 3, 2014: Vivint Gives Back is introducing its new sector, Vivint Gives More, with an initiative to help families in Utah with Autistic
children by providing them with subsidized in-home security technology! Vivintgivesmore.com
July 5, 2014: Check out this video of families that have been touched by Vivint Gives Backs most recent initiative to support families with
Autistic members. (Attach 5-minute video)
July 7, 2014: Get more information about Vivint Give Backs most recent initiative to give subsidized home automation systems here! Spread
the word! (Link to website)
July 9, 2014: Interested in learning more about Vivint Gives Mores initiative? Message us on our Facebook page and we will get back to you
within 24 hours! Facebook.com/VivintGivesMore
July 11, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives Mores initiative is
helping families in Utah with autistic children. (Attach link to article)
July 13, 2014: Be sure to follow us on Instagram and Facebook @vivint_gives_more for promotions and exciting news!
July 15, 2014: Check out this video and see how having Vivints home automation system in their home changed the lives of Utah families.
See it here: www.vivintgivesmore.com/video1
July 17, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! Check them out at
www.autismspeaksutah.com to support!
July 19, 2014: What exactly is Vivint Gives More? Find all the answers here! www.vivintgivesmore.com/FAQ
this is going to change their lives!
July 23, 2014: I have more peace of mind and my son feels more independent. It has been amazing.- Sarah Smith. See testimonials like this
one at www.vivintgivesmore.com/testimonials
July 25, 2014: Interested in learning more about Vivint Gives Mores initiative? Message us on our Facebook page and we will get back to you
within 24 hours! Facebook.com/VivintGivesMore
July 27, 2014: Catch our latest blog post here at www.VivintGivesMore.com/blog to hear from local guru on how families with autistic
children can live life with less stress.
July 29, 2014: Another big announcement.we are partnering with Autism Council of Utah! Support this amazing group at
www.AutismCouncilUtah.com!
July 31, 2014: Weve had __ families sign up for our program to receive our tailored in-home security automation system. Have you signed up
yet? Go to www.VivintGivesMore.com/enroll to sign up!

Instagram Posts July 2014
July 2, 2014: We have a big announcement coming soon! Stay tuned for Vivint Gives Backs upcoming initiative. (Picture of Vivint Gives
Back Logo)
July 4, 2014: Check out this video of families that have been touched by Vivint Gives Backs most recent initiative to support families with
Autistic members. (Attach photo story)
July 8, 2014: Vivint Gives More is all about helping local families! Check out our volunteers today doing xyz (Picture of volunteers wearing
Vivint Gives More shirts hard at work)
this is going to change their lives! (Picture of system being installed without disclosing customer or home)
July 16, 2014: Check out this video starring some of the cutest kids around and local families with autistic children talking about how having
Vivints home automation system in their home changed their life. See it here: www.vivintgivesmore.com/video1 (Video clip of 15 second
quote from the 5 minute video)
July 18, 2014: We are honored to announce that we are officially partnering with Autism Speaks Utah! Check them out at
www.autismspeaksutah.com to support! (Picture of Autism Speaks Utah logo with link to their homepage)
July 22, 2014: Having Vivints system in our home has truly changed my life for the better. I have more peace of mind and my son feels more
independent. It has been amazing.- Sarah Smith. See testimonials like this one at www.vivintgivesmore.com/testimonials (Picture of mother
and son looking happy)
July 24, 2014: Do you Tweet? Follow our Twitter account @VivintGivesMore for exciting news and promotions! (Screenshot of Twitter
account home page showing activity)
July 28, 2014: Into blogging? Check out our latest post from blogging guru (insert guest blogger name) giving advice on how to make
parenting autistic children less stressful. Link in profile. (Picture of famous guest blogger)
July 30, 2014: Another big announcement.we are partnering with Autism Council of Utah! With such amazing nonprofits backing us, we
know we will reach our goal of helping as many families in Utah as possible! Support this amazing group at www.AutismCouncilUtah.com!
(Picture of Autism Council of Utahs logo with link to their homepage)
Blog Posts July 2014
July 1, 2014: Intro to team of mom bloggers with children with Autism
July 8, 2014: Raising kids with Autism and ways your family copes
July 15, 2014: Ways to protect your child and available resources (Vivint)
July 22, 2014: Ideas for great family trips and vacations with a review of worst case scenarios and horror stories
July 29, 2014: Autism related News and feelings related to it

Jul 2014
November 2014
Sep 2014
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Facebook Posts November 2014
November 2, 2014: Interested in learning more about Vivint Gives Mores latest initiative? We are hosting 4 meetings this month for Salt
Lake, Canyon, Alpine and Provo school districts. See times, dates and locations here! These meetings will answer any questions you have
about Vivint Gives Mores current initiative. www.VivintGivesMore.com/meetings
November 4, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives Mores initiativeis
helping families in Utah with autistic children. We love to give local families more time, peace of mind and confidence. (Attach link to article)
November 6, 2014: A meeting will be held on November 8 at 4:00 for the Salt Lake School District. Come with questions and ready to get
excited about this new program! See all the details here: www.VivintGivesMore.com/meetings
November 8, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives Mores initiative
to help families in Utah with autism. See all of todays details at www.VivintGivesMore.com/meetings.
November 10, 2014: We love to give local families more time, peace of mind and confidence. See the amazing things happening at
www.VivintGivesMore.com
November 12, 2014: Check out the latest blog post from local autism know-it-all (insert guest blogger name) about how to better secure
your children. This is a great read - some very valuable tips from parents raising autistic children. www.VivintGivesMore.com/blog1
November 14, 2014: A meeting will be held on November 16 at 4:00 for the Alpine District. Come with questions and ready to get excited
about this amazing program! See all the details here: www.VivintGivesMore.com/meetings
November 16, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives Mores
initiative to help families in Utah with autism. See all of todays details at www.VivintGivesMore.com/meetings.
November 18, 2014: Having this system in my home has changed my life. I tell all my friends who have autistic kids, I just cant keep such
an amazing thing to myself! Kelly Peters. This is a quote from one of the parents at our meeting yesterday! Thanks for the love! The next
meeting is on November 22! Be there! Get all the details here: www.VivintGivesMore.com/meetings
November 20, 2014: A meeting will be held on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited
about this new program! See how it can give your family more time and peace of mind! See all the details here:
www.VivintGivesMore.com/meetings
November 22, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives Mores
November 24, 2014: Weve had some GREAT question and answer sessions with our employees at local schools! Check out these frequently
asked questions and answers here if you werent able to make it! www.VivintGivesMore.com/meetingFAQ
November 26, 2014: Check out the latest blog post from local special education teacher about the best ways to teach your autistic children.
This is a great read - some very valuable tips from parents raising autistic children. www.VivintGivesMore.com/blog2
November 28, 2014: THE FINAL PARENTS meeting will be held on November 30 at 4:00 for the Provo School District. Come with
questions and ready to get excited about this new program! See how this new program can give more time, peace of mind, and confidence to
your family! See all the details here: www.VivintGivesMore.com/meetings
November 30, 2014: LAST Meeting TODAY! Come with questions and hear from our knowledgeable employees about Vivint Gives Mores

Twitter Posts November 2014
November 2, 2014: Interested in learning more about Vivint Gives Mores latest initiative? We are hosting a meeting this month for Salt Lake,
Canyon, Alpine and Provo school districts. See times, dates and locations here! www.VivintGivesMore.com/meetings
November 4, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives Mores initiativeis
helping families in Utah with autistic children. (Attach link to article)
November 6, 2014: A meeting will be held on November 8 at 4:00 for the Salt Lake School District. Come with questions and ready to get
excited about this new program! www.VivintGivesMore.com/meetings
November 8, 2014: Meeting TODAY! Come with questions and hear from our knowledgeable employees about our initiative! See all of
todays details at www.VivintGivesMore.com/meetings.
November 10, 2014: We love to give local families more time, peace of mind and confidence. See the amazing things happening at
www.VivintGivesMore.com
November 12, 2014: Check out the latest blog post from local autism know-it-all (insert guest blogger name) about how to better secure
your children. www.VivintGivesMore.com/blog1
November 14, 2014: Meeting on November 16 at 4:00 for the Apline District. Come with questions and ready to get excited about this new
program! See all the details here: www.VivintGivesMore.com/meetings
November 18, 2014: I tell all my friends who have autistic kids, I just cant keep such an amazing thing to myself! Kelly Peters. Details
here: www.VivintGivesMore.com/meetings
November 20, 2014: Meeting on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited about this new
program! www.VivintGivesMore.com/meetings
November 24, 2014: Weve had some GREAT question and answer sessions with our employees at local schools! Check out these FAQs and
answers here! www.VivintGivesMore.com/meetingFAQ
November 26, 2014: Check out the latest blog post from local special education teacher about the best ways to teach your autistic children.
www.VivintGivesMore.com/blog2
November 28, 2014: A meeting will be held on November 8 at 4:00 for the Provo School District. See all the details here:
www.VivintGivesMore.com/meetings

Instagram Posts November 2014
November 1, 2014: Have questions about Vivint Gives Mores initiative to help local families with autistic children? Check out these meetings
with Q&A sessions. Bring questions and leave inspired! (Flyer of dates/times/locations of 4 meetings)
November 5, 2014: Check out this article published by (insert local nonprofit partner name) talking about how Vivint Gives Mores initiative
is helping families in Utah with autistic children. (Logo of partner with Vivint Gives More logo)
November 7, 2014: Meeting TOMORROW for Salt Lake School District! Come with questions and hear from our knowledgeable employees
about our initiative! See all of todays details at www.VivintGivesMore.com/meetings. (Flyer with time/date/location for Salt Lake School
District Q&A meeting)
November 9, 2014: We love this is a quote from a parents at our meeting yesterday! (Having this system in my home has changed my life. I
tell all my friends who have autistic kids, I just cant keep such an amazing thing to myself! -Kelly Peters made in InDesign with nice design
using VGM logo and colors)
November 11, 2014: Weve had some GREAT question and answer sessions with our employees at local schools! Check out these FAQs and
answers here if you werent able to make it! www.VivintGivesMore.com/meetingFAQ (Screenshot of our FAQ page)
November 15, 2014: A meeting will be held on November 16 at 4:00 for the Alpine District. Come with questions and ready to get excited
about this new program! See all the details here: www.VivintGivesMore.com/meetings(Flyer with time/date/location for Alpine District Q&A
meeting)
November 19, 2014: Another successful parents meeting! So many thoughtful questions and some amazing insight from our knowledgeable
employees! (Picture of 3 VGM employees at school with materials in hand)
November 21, 2014: Meeting on November 22 at 4:00 for the Canyon District. Come with questions and ready to get excited about this new
program! www.VivintGivesMore.com/meetings (Flyer with time/date/location for Canyons District Q&A meeting)
November 25, 2014: We LOVE our spokeswoman, (insert name)! She is so passionate and knowledgeable about this program! Thanks for all
you have done @whoeverspokesperson! (Picture of famous spokesperson at parents meeting)
November 27, 2014: LAST PARENTS MEETING! A meeting will be held on November 30 at 4:00 for the Provo School District. See all the
details here: www.VivintGivesMore.com/meetings (Flyer with time/date/location for Provo District Q&A meeting)
November 29, 2014: Our meeting yesterday at Provo Middle School! Great turn out and questions! (Picture of parents meeting with
employees)
November 31, 2014: What a successful month with Vivint Gives Mores initiative to help families in Utah with autistic children! Get filled in
at www.VivintGivesMore.com! See how Vivint truly is giving more! (Picture of mother with autistic son looking happy!)

Blog Posts November 2014
November 4, 2014: Best and Worst things ever done or said and how you wish you reacted
November 11, 2014: Dealing with other children reacting to yours
November 18, 2014: How much discipline is too much or not enough
November 25, 2014: Handling the holidays and and the social overload of family

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Facebook Posts March 2015
March 2, 2015: Countdown: 1 month until the Autism Awareness Festival opening kick-off! Sign up online now at VivintGivesMore.com to
get your tickets to see ________ perform live!
March 4, 2015: Spread the word! The Autism Awareness Festival is less than a month away!
March 6, 2015: Do you know a family who would love to win a free in-home automation system from Vivint Gives Mores upcoming Autism
Awareness Festival? Proceeds from the festival will go towards providing these services free for families with autistic children. Enter a family
at www.VivintGivesMore.com/enterfamily
March 8, 2015: Big news! We just had 10 of Utahs most popular restaurants sign on to be a part of the Autism Awareness Festival! We have
Sweeto Burrito, Waffle Love, Caf Rio and more! Tell us which one youre most excited about! #AutismAwarenessFest
March 10, 2015: Be sure to follow us on Instagram and Twitter @vivint_gives_more for promotions, deals, ways to help give back, and
exciting news!
March 12, 2015: Check out our Instagram for your chance to win 100 free raffle tickets for the Autism Awareness Festival! Prizes like iPads
and gift certificates will be raffled off at the event! Winner will be announced on March 27! @vivint_gives_more. Follow and share the picture.
March 14, 2015: Whats your favorite carnival ride? Leave a comment below- I bet it will be at the Autism Awareness Festival!
March 16, 2015: What food is no carnival complete without? Leave a comment for your chance at 25 free raffle tickets! Go!
#AutismAwarenessFest
March 18, 2015: Tell us how excited you are for the Autism Awareness Festival coming up on April 2 and 3! Leave a comment- best answer
gets free voucher for lunch at the carnival provided by ______! (Partnering restaurant)
March 20, 2015: The Autism Awareness Festival is days away! Like and share if you are coming! You dont want to miss out on fun rides,
amazing food, and exciting giveaways all with a chance to give back! #AutismAwarenessFest
March 22, 2015: 5 days left! Repost our picture on Instagram for your chance at 100 raffle tickets! Prizes like iPads and gift certificates will be
raffled off at the event! 1 lucky winner will be announced on March 27! @Vivint_gives_more
March 24, 2015: Did you know that April is national autism month? What are you doing to raise awareness and celebrate loved ones affected?
Share your answers below! Best answer wins free lunch at the festival from ______! (Partnering restaurant)

March 26, 2015: Last chance to win 100 free raffle tickets for the upcoming Autism Awareness Festival! Prizes like iPads and gift certificates
will be raffled off at the event! Winner will be announced TOMORROW! @vivint_gives_more. Follow and share the picture.
March 28, 2015: Congrats to our winner! (Insert name here) will be at the Autism Awareness Festival with 100 extra raffle tickets in hand!
Everyone has a chance to win prizes like an iPad, gift certificates to ________ and __________! (Fill in with local restaurants that partner and
volunteer)
March 30, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! Comment if you are
coming! #AutismAwarenessFest (with picture of rented area being set up)

Twitter Posts March 2015
March 2, 2015: Countdown: 1 month until the Autism Awareness Festival opening kick-off! Sign up online now at VivintGivesMore.com to
get your tickets to see (band name) perform live!
March 4, 2015: Spread the word! The Autism Awareness Festival is less than a month away!
March 6, 2015: Do you know a family who would love to win a free in-home automation system from Vivint Gives Mores upcoming Autism
Awareness Festival? Enter at www.VivintGivesMore.com/enterfamily
March 8, 2015: Big news! We just had 10 of Utahs most popular restaurants sign on to be a part of the Autism Awareness Festival! Tell us
which one youre most excited about! #AutismAwarenessFest
March 10, 2015: Be sure to follow us on Instagram and Facebook @vivint_gives_more for promotions, deals, ways to help give back, and
exciting news!
March 12, 2015: Check out our Instagram for your chance to will 100 free raffle tickets for the Autism Awareness Festival! Prizes like iPads
and gift certificates will be raffled off! Winner will be announced on March 27! @Vivint_gives_more
March 14, 2015: Whats your favorite carnival ride? Leave a comment - I bet it will be at the Autism Awareness Festival!
March 16, 2015: What food is no carnival complete without? Leave a comment for your chance at 25 free raffle tickets! Go!
#AutismAwarenessFest
March 18, 2015: Tell us how excited you are for the Autism Awareness Festival coming up on April 2 and 3! Best comment gets free voucher
for lunch at the carnival provided by ______! (Partnering restaurant)
March 20, 2015: The Autism Awareness Festival is days away! You dont want to miss out on fun rides, amazing food, and exciting
giveaways all with a chance to give back! #AutismAwarenessFest
March 22, 2015: 5 days left! Repost our picture on Instagram for your chance at 100 raffle tickets for prizes like iPads and gift certificates! 1
lucky winner will be announced on March 27! @Vivint_gives_more
March 24, 2015: Did you know that April is national autism month? What are you doing to raise awareness and celebrate loved ones affected?
Share your answers below! Best answer wins free lunch at the festival from ______! (Partnering restaurant)

March 26, 2015: LAST CHANCE to enter to win 100 raffle tickets for the Autism Awareness Festival! Prizes like iPads and gift certificates
will be raffled off! Winner will be announced TOMORROW! @Vivint_gives_more. Follow and share.
March 28, 2015: Congrats to our winner! _________ will be at the Autism Awareness Festival with 100 extra raffle tickets in hand! Everyone
has a chance to win amazing prizes!
March 30, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! #AutismAwarenessFest
(link to picture of rented area being set up)

Instagram Posts March 2015
March 4, 2015: Who is coming to the Autism Awareness Festival? Share and repost this picture for your chance at 100 raffle tickets! Prizes
like iPads and gift certificates will be raffled off at the event! 1 lucky winner will be announced on March 27! (Poster created with event
information)
March 6, 2015: Share and post this picture with the hash tag #AutismAwarenessFest for your chance to win 2 BACKSTAGE PASSES for (fill
in band here) at the kick off festival on April 2! This is big! Winner will be announced on the 13
th
! (Picture of band with Vivint Gives More
logo on it and date of event)
March 9, 2015: Do you Tweet? Be sure to follow us on Twitter @vivint_gives_more for promotions, deals, ways to help give back, and
exciting news! (Screenshot of our Twitter account)
March 11, 2015: Share and post this picture with the hash tag #AutismAwarnessFest for your chance to win 2 BACKSTAGE PASSES for (fill
in band here) at the kick off festival on April 2! This is big! Winner will be announced on the 13
th
! (Picture of band with Vivint Gives More
logo on it and date of event)
March 13, 2015: Fingers crossed.the very lucky winner of 2 backstage passes to see (band name here) is (Winner name here)! Congrats!
(Picture of name drawn out of a bowl)
March 17, 2015: Who is beyond excited to see these guys perform as the kick-off to the Autism Awareness Festival? We know we are!
#AutismAwarenessFest (Picture of band performing on April 2 at the kick off)
March 19, 2015: Check out some of our Vivint Gives More volunteers hard at work! We are gearing up for the Autism Awareness Festival
coming up in April! Seems like its going to be epic! (Picture of volunteers in Vivint Gives More shirts preparing)
March 23, 2015: 4 days left! Repost this picture for your chance at 100 raffle tickets! Prizes like iPads and gift certificates will be raffled off at
the event! 1 lucky winner will be announced on March 27! (Poster created with event information)
March 25, 2015: Check this out! There is going to be TONS of amazing food at the Autism Awareness Festival! Be sure to come hungry!
#Yum #AutismAwarenessFest (Picture of food being prepared for the festival from partnering restaurants)
March 27, 2015: Drum roll please lucky winner of 100 free raffle tickets to win tons of amazing prizes is. __________! (picture of name
pulled out of a bowl)

March 29, 2015: Congrats to our winner! _________ will be at the Autism Awareness Festival with 100 extra raffle tickets in hand! Everyone
has a chance to win amazing prizes! See you on Friday! (Picture of winner holding raffle tickets)
March 31, 2015: The big day is almost here! Check out the rides already being set up! You do not want to miss this! Lots of fun all for a great
cause! #AutismAwarenessFest
(with picture of rented area being set up)

Blog Posts March 2015
March 3, 2014: Picture journal of the best memories of the past year
March 10, 2014: Ways to Celebrate World Autism Day (Event push)
March 17, 2014: New and Innovative products on the market and ways to not break the bank
March 24, 2014: Helping other children adjust, understand and help where they can
March 31, 2014: World Autism Day News and promotions

Blog Post Example:

Mothers of Angels
Frayed and tired we are the mothers of Angels; four women dedicated to the truth, the whole
truth so help me God. We all have at least one child that is loud, sensitive, perfect and autistic;
angels in their mortal forms. Even though we love our children more than life itself it is a
constant uphill battle to give them what they needand boy oh boy, do we.

We see things differently than most families and sticking together in order to share it is our
purpose. Regardless of how a situation might appear we know better than most the damage a
judgmental remark or sharp words can cause so we leave those outside of this blog. This is a
safe place for people with autistic children looking for more support as well as everyone else
looking to pry inside of our world.

1. Infographic: Dangers in Autism
From: Families of Autistic Children Strategy 1

2. Infographic: 2012 Stats

3. Brochure
From: Special Education Directors and Autism Outreach Programs

4. Follow-up Email
From: Autism Outreach Programs Strategy 2

5. PowerPoint Presentation
From: Special Education Directors Strategy 1

6. Letter to District Special Ed Directors

7. School District Special Ed Directors Directory

8. Press Release: AOP
From: Autism Outreach Programs Strategy 2

9. Press Release: Families

10. Press Release: Festival

11. Festival: Directory

12. Festival: Event Poster

13. Festival: Event Flyer

14. Festival: Site Plan and Event Checklist for Logistics

15. Festival: Vendor Email

16. Speech/Presentation to AOPs
From: Families of Autistic Children Strategy 2,3

17. Video Script

18. Editorial Calendar: Facebook, Twitter, Instagram, Blog

19. Blog Post Example


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