[hide]

1 History
2 Endorsements
o 2.1 Americas
o 2.2 Hockey market
o 2.3 Europe
o 2.4 Australia
o 2.5 India
o 2.6 Outside sport
3 Sponsorships
o 3.1 American football
o 3.2 Baseball
o 3.3 Basketball
o 3.4 Boxing
o 3.5 Cricket
o 3.6 Football
o 3.7 Ice hockey
o 3.8 Lacrosse
o 3.9 Track and field
o 3.10 Other sponsorships
4 Former sponsorships
o 4.1 American football
o 4.2 Basketball
o 4.3 Football
4.3.1 National teams
4.3.2 Club teams
o 4.4 Rugby union
o 4.5 Tennis
5 See also
6 References
7 External links
History[edit]

This section
requires expansion.(December 2013)
The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. In
1890 in Holcombe Brook, a small village six miles north east of Bolton, Joseph William Foster was
producing and selling regular running shoes when he came up with the idea to create a
novelty spiked running shoe. After his ideas progressed, he joined with his sons and founded a shoe
company named J.W. Foster and Sons in 1895.
[6]

In 1958, two of the founder's grandsons Joe and Jeff Foster renamed the company "Reebok" in the
United Kingdom, having found the name in a dictionary won in a running race by Joe Foster as a
boy; the dictionary was a South African edition, hence the spelling.
[7]
The company lived up to the
J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979,
Paul Fireman, an American sporting goods distributor, saw a pair of Reeboks at an international
trade show and negotiated to sell them in the U.S.
[6]

Endorsements[edit]
Americas[edit]
From 2002 to 2012, the company held the exclusive rights to manufacture and market both authentic
and replica uniform jerseys, sideline clothing and caps, and onfield football footwear (marketed
as NFL Equipment) of the teams of the National Football League (NFL). The company hired
filmmaker Errol Morris to produce a series of 30-second commercials that aired during the 2006 NFL
season.
[8]

As of 2004, Reebok also holds the rights to manufacture Canadian Football League (CFL) onfield
jerseys, sideline gear, and footwear. Reebok signed a four-year deal to become the official shoe
supplier to Major League Baseball (MLB) during the same year.
[9]

Reebok has held the rights to produce the on-ice "EDGE" Uniform System, performance clothing,
and training footwear of the National Hockey League (NHL) since 2006.
Reebok was also the exclusive uniform provider for Brazilian clubs Cruzeiro, Internacional, and So
Paulo FC. In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was taken
over by parent company Adidas in 2011.
Hockey market[edit]


Logo of Sidney Crosby Rbk SC87 line by Reebok
In addition, Reebok acquired official National Hockey League sponsor CCM in 2004, and is now
manufacturing ice hockey equipment under the CCM and Reebok brands, and has signed popular
young stars Sidney Crosby and Alexander Ovechkin to endorsement deals (Crosby for Reebok,
Ovechkin for CCM, though Ovechkin currently endorses Bauer). Reebok Hockey has its
headquarters in Montreal, Quebec, Canada. Reebok has phased out the CCM name on NHL
authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently
Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown
here
[10]
) under the CCM name. The CCM name is also used on the uniforms of the league's on ice
officials.
Europe[edit]


The Reebok Stadium in Horwich, Bolton
The company maintains its relationship with its origins in the UK through a long-term sponsorship
deal withBolton Wanderers, a Championship football club, however, in 2009 Bolton changed their
sponsorship to188bet. When the team moved to a brand new ground in the late-1990s, their new
home was named theReebok Stadium. Several other English clubs had Reebok sponsorship deals
up until the purchase by Adidas, but most have since switched to either the parent brand (which has
a long history in football) or another company altogether. In April 2014, Bolton Wanderers Football
Club officially announced the Reebok Stadium would be officially rebranded in a new sponsorship
deal with sportswear manufacturer Macron (sportswear), who will manufacture the club's kits and
sponsor the stadium under the name "Macron Stadium" in a four-year deal announced by the club's
owner, Phil Gartside. In Germany, Reebok sponsored football team FC Kln.
In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand
Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's
domestic competition, the Air New Zealand Cup.
In 2006, FC Barcelona and France striker Thierry Henry (then playing for Arsenal) signed a deal to
join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I
Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the
company.
[11]

Australia[edit]
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and
away strips for the new Australian A-League competition. Although not an expensive deal, this
partnership paid dividends for Reebok, due to the growing popularity of football and the league in the
area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's
sales in a year for a sports manufacturer.
[12]
Reebok's agreement ended at the finish of the 201011
season.


Reebok advertisement in Basel
India[edit]
Reebok
[13]
sponsored kits for Indian Premier League teams, such as the Royal Challengers
Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of
the league held in 2008. However, for the second edition held in 2009, the sponsorships
included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI
Punjab kits.
In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder
Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to US$233 Million.
[14]
On
the charge of alleged Foreign Exchange Management Act (FEMA) violations, Reebok India was
booked and may face penal action.
[15]
Twelve further arrests of employees and associates were
made during the same period. As of July 2013, Prem and Bhagat were granted bail by the high court
but remained imprisoned following their detainment in September 2012.
[16]

One of Reebok's most prominent athletes, Indian cricketer Mahendra Singh Dhoni, was named
by Forbes as the world's thirty-first highest-paid sportsperson in June 2012. At the time of the article,
Dhoni endorsed more than 20 other brands in deals that were cumulatively valued at US23
million.
[17]

Outside sport[edit]
Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter
Collection by Rbk" was launched on November 21, 2003 and the S. Cartersneaker became the
fastest-selling shoe in the company's history.
[18]
Later, Reebok made a deal with rapper 50 Cent to
release a line of G-Unit sneakers and artists like Nellyand Miri Ben-Ari have become spokespersons
for the company. Reebok also signed Scarlett Johansson and introduced her own line of clothing
and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes
for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.

In late 2011 and 2012, sneaker retailer Extra Butter, of Rockville Centre, New York, U.S.,
collaborated with Reebok to revive two Reebok Classic Basketball sneakers: The Pump AXT and
the Pump OXT.
[19][20]
The shoe company released a collaborative shoe with the Palace skateboard
brand in July 2013 that used the Reebok Workout and Reebok Classic Leather models.
[21]
Palace
published a video "loop" on its Vimeo channel to coincide with the shoes' release.
[22]
Ambassadors
include Rick Ross, Nicole Sherzinger, Swiss Beats, Toni Nkhahle, Chad Johnson (American
football), Amir Khan, Erin Andrews, Alex Ovechkin, Toya Delazy, and many more.
Sponsorships[edit]
American football[edit]
Peyton Manning
[23]

Vince Young
[23]

Matt Hasselbeck
[23]

Eli Manning
[23]

Phillip Rivers
[23]

Matt Birk
[23]

Roddy White
[23]

Jamaal Charles
[23]

Knowshon Moreno
[23]

Santonio Holmes
[23]


Baseball[edit]
Justin Morneau
[23]

David Ortiz
[23]

Hunter Pence
[23]

Josh Beckett
[23]

Justin Verlander
[23]

Tommy Hanson
[23]

Heath Bell
[23]

Kelly Shoppach
[23]

Mike Moustakas
[23]


Basketball[edit]
Allen Iverson
[24]

Isaiah Thomas
[25]

Ramon Sessions
[23]

Ricky Ledo
Willie Green
[23]

Jameer Nelson
[23]

Jason Terry
[23]

Maalik Wayns
[23]

Shaquille O'Neal
[23]


Boxing[edit]
Jeff Fenech
[26]

Amir Khan
Floyd Mayweather
Cricket[edit]
International Cricket Council
[27]

Canada
[28]

Zimbabwe
[29]


Chennai Super Kings
[30]

Royal Challengers Bangalore
Kolkata Knight Riders
[31]

Football[edit]
Mohammedan SC
[32]

Bambang Pamungkas
Ryan Giggs
[23]

Ice hockey[edit]
Sidney Crosby
[23]

Roberto Luongo
[23]

Corey Crawford
[23]

Jean-Sbastien Gigure
[23]

Marc-Andr Fleury
[23]

Matt Duchene
[23]

Marc-Andre Bergeron
[23]

Pavel Datsyuk
[23]

Roman Hamrlik
[23]

Victor Hedman
[23]

NHL all teams
[33]

AHL - all teams
[34]

ECHL - all teams
[35]

CHL - all teams
[36]


Lacrosse[edit]
Brodie Merrill
[23]

Dan Dawson
[23]

Mark Steenhuis
[23]

Zack Greer
[23]

NLL - all teams
[33][37]

Track and field[edit]
Simone Facey
[23]

Dexter Lee
[23]

Micah Kogo
[23]

Nick Willis
[23]

Carolina Klft
[23]

Aries Merritt
[23]

Shalonda Solomon
[23]

Blake Russell
[23]


Other sponsorships[edit]
Johny Hendricks (MMA)
Dragons (Rugby)
[38]

Canadian Football League all teams
[39]

Force India-Mercedes (Formula 1)
[40]

Logan Otis (Freestyle Skiing)
[23]

Aly Raisman (Gymnastics)
Former sponsorships[edit]
American football[edit]
NFL - exclusive kit provider for all its teams (200212)
Basketball[edit]
NBA exclusive kit provider for all its teams (200106)
WNBA exclusive kit provider for all its teams (200106)
Football[edit]
National teams[edit]
Argentina (19992001)
Chile (19962000)
Colombia (19982002)
Ecuador (19931995)
Paraguay (19961999)
Russia (19921998)

Club teams[edit]
Banfield
Godoy Cruz
Palmeiras
Fluminense
Vasco da Gama (200608)
Internacional (200612)
So Paulo (200612)
Cruzeiro (200912)
Universidad Catlica
Junior de Barranquilla (19961999)
Saprissa (20042011)
El Nacional (19962000)
Emelec (19982003, 2007)
Deportivo Quito (1994, 19992000)
Deportivo Cuenca (20002001)
Olmedo (1997)
Bolton Wanderers (19902009 as shirt sponsor; 1990
2012 as kit manufacturer; still sponsors stadium)
Liverpool (19962006)
Manchester City (200307)
West Ham United (200307)
Bastia
Borussia Mnchengladbach (19952003)
FC Koln (200812)
Cagliari
Fiorentina
Chivas de Guadalajara (200411)
Utrecht (19952001)
Sporting Lisbon (19982006)
Heart of Midlothian
Bloemfontein Celtic
Atltico Madrid (19982001)
Beikta JK (19982001)
Pearol
Rapids
Revolution
Rugby union[edit]
Wales (19972006)
Australia (19971999)
Tennis[edit]
India Fed Cup team
See also[edit]

Boston portal

Companies portal
Mizuno Corporation
Nike, Inc.
Puma SE
Umbro
References[edit]
1. Jump up^ "Corporate History". Corporate.reebok.com. Retrieved
2013-06-06.
2. Jump up^ ", 2008-5-5
3. Jump up^ "Our Brands adidas group". Adidas-group.com.
Retrieved May 6, 2011.
4. Jump up^ Sportswear maker Adidas to buy Reebok. Associated
Press
5. Jump up^ "Frequently Asked Questions". Corporate.reebok.com.
2006-01-31. Retrieved 2013-06-06.
6. ^ Jump up to:
a

b
"Reebok Shoes". "Joseph William Foster, founder
of Reebok's predecessor company, made running shoes with
spikes way back in the late 19th century, making him one of the
first shoe manufacturers to do this and helping to develop the
athletic shoe into its current form. In 1895, Foster opened a
business in the United Kingdom, J.W. Foster and Sons, to market
his high-quality handmade running shoes to knowledgeable
athletes across the world. By 1924, Foster and Sons had an
established reputation for manufacturing superior shoes, and the
company was given the chance to manufacture running shoes for
athletes representing Team GB in the Olympics. Among the
runners performing in Foster shoes were the legendary Harold
Abrahams and Eric Liddell, runners whose lives form the basis of
the classic movie Chariots of Fire. With this legacy of high-quality
footwear construction in mind, two of Foster's grandchildren, Joe
and Jeff Foster founded Mercury Sports. In 1979, Paul Fireman, a
(US) sporting goods distributor, saw a pair of Reeboks at an
international trade show and negotiated to sell them in North
America"
7. Jump up^ "About Reebok". "Reebok International Limited is a
British producer of athletic footwear, clothing, and accessories and
is currently a subsidiary of Adidas!. The name comes from
Afrikaans/Dutch spelling of rhebok, a type of African antelope or
gazelle. The company, founded in 1895, was originally called
Mercury Sports but was renamed Reebok in 1960. The company's
founders, Joe and Jeff Foster, found the name in a dictionary won
in a race by Joe Foster as a boy; the dictionary was a South
African edition, hence the spelling."
8. Jump up^ Jane Levere (July 24, 2006). "Football Calls, and
Reebok Responds". The New York Times. Retrieved September
28, 2013.
9. Jump up^ Terry Lefton (February 23, 2004). "Reebok adds rights
for MLB to its deals with NFL and NBA". Sports Business
Journal. Street and Smith's Sports Group. Retrieved September
29, 2013.
10. Jump up^ "Vintage Toronto Maple Leafs NHL Hockey Jersey-
SportsK - Toronto MapleLeafs - V-NHL-LEAF". Sportsk.com.
Retrieved May 6, 2011.
11. Jump up^ "Announcement of Shevchenko signs a deal with Rbk".
12. Jump up^ "Reebok signs a deal with A-League".
13. Jump up^ "Reebok Running Squad Reebok Ambassador,
Gautam Gambhir to flag off first RRS meet in the city". LiveMango.
Retrieved 2011-09-20.
14. Jump up^ "Reebok". Retrieved 2012-05-24.
[dead link]

15. Jump up^ "Enforcement Directorate books Reebok for retail sale
in India". 18 July 2012.
16. Jump up^ Vidhi Choudhary (17 July 2013). "Two main accused in
Reebok case granted bail".Live Mint and the Wall Street Journal.
Retrieved 7 December 2013.
17. Jump up^ Kurt Badenhausen (18 June 2012). "The World's 100
Highest-Paid Athletes".Forbes. Forbes.com LLC. Retrieved 7
December 2013.
18. Jump up^ "S.Carter the fastest selling Reebok shoe".
19. Jump up^ John (30 December 2011). "EXTRA BUTTER X
REEBOK PUMP AXT "AHCHOO" BUNDLE RELEASE
INFO". Freshness Magazine. Complex Style. Retrieved 17 July
2013.
20. Jump up^ John (21 March 2012). "EXTRA BUTTER X REEBOK
PUMP OXT "SHERIFF" RELEASE INFO". Freshness Magazine.
Complex Style. Retrieved 17 July 2013.
21. Jump up^ William Freeman (17 July 2013). "Palace Skateboards
x Reebok Classics". Kicks On Fire. Complex Sneakers. Retrieved
17 July 2013.
22. Jump up^ "REEBOK LOOP" (Video upload). Palace on Vimeo.
VIMEO LLC. 12 July 2013. Retrieved 17 July 2013.
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a

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e

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g

h

i

j

k

l

m

n

o

p

q

r

s

t

u

v

w

x

y

z

aa

ab

ac

ad

ae

af

ag

ah

ai

aj

ak

al

a
m

anao

ap

aq

ar

as

at

au

av

aw
"Reebok athletes" - Reebok official site,
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Endorsement Deals". Askmen.com. Retrieved 2013-06-06.
25. Jump up^ sacramento. ""From Allen Iverson To Isaiah Thomas,
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Aroyalpain.com. Retrieved 2013-06-06.
26. Jump up^ "Lot 491: JEFF FENECH FIGHT WORN TRUNKS".
Lelands.com. 2003-12-04. Retrieved 2013-06-06.
27. Jump up^ ICC Partners - ICC official website - retrieved 28
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28. Jump up^ "Cricket Canada signs deal with Reebok", ESPN,
November 29, 2010
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29). ""Zimbabwe Cricket And Reebok Sign Million Dollar
Agreement for Player Gear" Voice of America - Zimbabwe".
Voazimbabwe.com. Retrieved 2013-06-06.
30. Jump up^ "Reebok apparel at Super Kings website".
Shopsuperkings.com. Retrieved 2013-06-06.
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leagues". Corporate.reebok.com. Retrieved 2011-05-06.
34. Jump up^ ""PHPA Announces Partnership with Reebok-CCM
Hockey", PHPA website, 26 February 2013". Phpa.com. 2013-02-
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35. Jump up^ "ECHL, Reebok Hockey Continue Partnership", 17
October 2012
[dead link]

36. Jump up^ "CHL, Reebok Hockey Continue Partnership", 7 March
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[dead link]

37. Jump up^ "Reebok and NLL extend partnership". Nll.com.
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38. Jump up^ ""Dragons To Launch New Training Gear", 9 December
2008". Dragons.com.au. 2012-12-19. Retrieved 2013-06-06.
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CFL official website, retrieved 28 February 2013
40. Jump up^ List of Force India partners at official website, retrieved
28 February 2013
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