Written Test

Sales of Soft Drinks Pakistan Market

Interpretation
Over t he cour se of 6 year s t i me l i ne, t he mar ket
r epr esent at i on accor di ng t o pr ovi ded dat a have achi eved a
smoot h and r i gor ous gr owt h dur i ng t he year s. The pr esent ed
CA! essent i al l y smoot hes out t he pr ogr ess of sal es of sof t
dr i nks over a per i od of t i me, pr ovi di ng a cl ear er pi ct ur e of
pr oduct annual r et ur n. Conse"uent l y, t he CA! f i gur e may gi ve
t he i mpr essi on t hat t he s al es have pr oduced a st a#l e and
i ncl i ni ng r et ur n. An i n$ dept h anal ysi s of di f f er ent cat egor i es of
sof t dr i nks dur i ng t he per i od, t hat ar e Car #onat es sal es
pr oduced not a smoot h r ai se #ut i nst ead af t er some t i me gave a
r i gor ous i ncl i ne, whi ch i s ver y much si mi l ar t o %ot t l ed Wat er
s al e mar ket , onl y t he di f f er ence occur s i s pr i or pr oduct r et ur n or
gr owt h i ncl i ned dou#l e i n pace r espect ed t o i t s pr evi ous r ecor d&
st i l l t hey ar e not i n compar i son t o Car #onat e dr i nks. Wher eas
t he mar ket r ecor d f or f unct i onal dr i nks and ' ui ces have kept a
smoot h i ncl i ne over t he year s.
The cause f or t he mar ket posi t i ve gr owt h t owar ds sof t dr i nks can
#e est i mat ed t o mul t i pl e r eas ons f al l i ng i nt o i ncr easi ng
popul at i on t r ends t owar ds s of t dr i nks i nt akes such as weat her
per cept i ons, (aki st an cl i mat e f ace t hr ough t he year war m and
humi d weat her condi t i ons whi ch causes dehydr at i on and
i ncr ease i n t hi r st . Al t hough t hi s condi t i on i s consi der ed t o #e
cont i nues as l i "ui d i s )*+ of human #ody par t #ut dur i ng t he
t i me l i ne due t o t he i ncr easi ng soci et y awar eness t owar ds
mar ket ed pr oduct s have put f or war ded a l ar ge i mpact on t he
gr owt h of sof t dr i nks s al e. , nvent i on of ener gy dr i nks and t hei r
i nt akes have #ecome a f ashi on t r end and l i f e necessi t y. -ar ket
compet i t i on #et ween sof t dr i nks #r ands such as Coca Col a and
(epsi have pr esent ed var i ous commer ci al pr of i t a#l e s chemes not
onl y t o i ncr ease t he sal e of gr owt h #ut t o st and i n compet i t i on.
.of t dr i nks ar e not onl y consi der ed a l i "ui d i nt ake #ut a l i f e
st andar d necessi t y #et ween f r i ends, col l eagues and f ami l y
af f ai r s, whi ch ma' or concer ni ng par t y i s mar ket i ng f i el d,
adver t i sement s. /ol i days and par t i cul ar r el i gi ous event s such as
0i d1 s and 2ast i ng mont h t r i gger s i ncr ease i n t hei r pr i ces and
s al es. These i ncr eases i n sal e r evenue ar e i ndependent of
season or weat her condi t i ons. The event s may f al l i s war m
weat her i ncr eases t hei r sal es #ut i n ot her seasons such as
wi nt er t he s al es does not get af f ect ed #ut keep a st eady out l i ne.
Written Test
3ur i ng t he ne4t comi ng year 1 s i $ e f or 5667$ 5689, est i mat i on f or
t hei r i ncl i ne or decl i ne can #e pr esent ed wi t h a st eady f i gur e.
.of t dr i nk i ndust r y i n (aki st an may e4per i ence i ncr ease of sal e
gr owt h #y :6. *+ ; 8< . A ma' or r eas on can #e est i mat ed f or t hei r
i ncr easi ng f avor a#l e appr oach #y new gener at i on and t hei r
i ncr easi ng t r ends. .udden changes can not #e pr edi ct ed as i t 1 s
a nor mal par t of l i f e #ut al t hough #ot t l ed wat er pr i ces may get
af f ect ed due t o t he di f f er ence #et ween t he f unct i onal dr i nk and
' ui ces pr i ce wi t h compar i son t o #ot t l ed wat er.
The pr i ce and consumpt i on of sof t dr i nks st and i n an e"ual
compar i s on t hr ough (aki st an di f f er ent r egi ons and ci t i es, pr i ces
and popul ar i t y of sof t dr i nks f al l s i n an e"ual pan scal e t hr ough
out (aki st an. .ome r ur al ar eas i n (aki st an may have e4per i enced
r educe pr i ces f or sof t dr i nks i n par al l el t o pos se ar eas wher e t he
pr i ces may hi ke$ i ncr ease #ut t he popul ar i t y and consumpt i on
does not l eave i t s l evel . (aki st an i s not new t o sof t dr i nk
i ndust r y, #ut even t hough #ef or e t he popul ar #r anded pr oduct s
f r om Coca col a, (epsi and !ed %ul l et c t he i ndust r y was capt ur ed
#y l ocal pr oduct s such as Ti ger , ol den and .hah=an et c. .of t
dr i nks i ndust r y may e4per i ence a smoot h i ncr ease i n t hei r
annual gr owt h r at e #y comi ng t i me span.
References
; 8< > http>??www.all#usiness.com?services?#usiness$services?9*9)67)$8.html
@ot e> Thi s i s an est i mat e repor t & anal ysi s can #e su#' ect ed t o prone and does not have any
conf l i ct t o any ment i oned #r and or provi ded dat a.
!eport %y > Anum Ali