BTEC Level 3 Extended Diploma in

Creative Media Production

Students Name
Project Title Discovering Photography
Unit(s
P!oto"rap!# and
P!oto"rap!ic
Practice
Unit
No
$% Tutor(s Dave Ba&es
Project Dates Start Date 06/01/2014 Deadline Date 12/02/2014
'ims
To develop you photographic skills and your freelance photography portfolio you will choose a
photographic application to produce work for. ou will investigate past and current industry
practice !efore planning and producing your i"ages. #aving an i"pressive portfolio of i"ages is
the key to getting a co""ission.
Tas&s(Notes

Tas& )* (P)+ M)+ D) $1%/01/2014&
ou have !een co""issioned to produce the opening chapter for a !ook on photography applications.
'or each application you should(
)learly define and e*plain the photographic applications listed !elow. ou should include the na"es of
past and current photographers working in the field.
+utline a range of conte*ts for each application or use of photography $photo,ournalis"( "aga-ines
such as .ife/ The 0cono"ist/ 1ational 2eographic or #eat.&
3nclude "ultiple e*a"ples for each application. 4ake sure you annotate at least 1 photo per
application. ou should focus on visual and technical ele"ents.
)onsider characteristics of the application of this type of photo. 'or e*a"ple/ are they usually studio
photos5 6re they natural or heavily edited and "anipulated photos5 6re they staged or o!servational
photos5

6reas to consider and include details on(
7hether or not the photos are controlled or "anipulated or are o!servational5
7hether or not artificial or natural light is "ainly used5
7hat kind of lenses "ight !e used5 'or e*a"ple a telephoto is often re8uired for sports and nature whilst wide
angles are often used for architecture.
To what e*tent is post production $Photoshop& nor"ally used5
6re there any typical styles that relate to this application of photography5
6pplications to cover are( advertising and pro"otional/ fashion/ photo,ournalis"/ portraiture/ high street studio/
architectural/ illustration/ "edical photography/ fine art photography and docu"entary.
PROJECT BRIEF

BTEC Level 3 Extended Diploma in
Creative Media Production

Tas&s(Notes
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D'TE
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PROJECT BRIEF
Digital photography has led to an e*plosion in the a"ateur photography "arket. The step up fro" a point and
shoot style ca"era to one with full "anual controls can !e a large one. Due to this/ )anon are producing a new
set of getting started "aterials their custo"ers. They want you to write a si"ple guide to the !asic ca"era
functions and illustrate the work with your own i"ages taken specifically for the purpose.
Tas& 1* (P1+ M1+ D1 $14/01/2014&
Produce a guide to ca"era !asics covering aperture/ shutter speed/ 39+ and white !alance. ou should e*plain
the settings and how they affect the i"ages !eing captured. ou should use your photography skills to create
i"ages which clear detail the effects of changing ca"era settings. ou will also carry out so"e !asic photoshop
ad,ust"ents which you should evidence in the guide. ou should show cropping/ levels/ dodging and !urning
and colour ad,ust"ents. ou should present your work via the PowerPoint pro:for"a.
Tas& 3* (P3+ M3+ D3 $20/01/2014&
ou should now have e*perienced a range of different photographic styles and applications and it is ti"e to
decide which you want to work in. This task will allow you to e*plore an application in "ore detail. ou should
research 1 past and 1 present photographer who work with your chosen application.
ou should gather e*a"ples of their work and provide a !rief !iography for each photographer.
ou should critically analyse the technical and aesthetic 8ualities of % i"ages per photographer using
appropriate ter"inology.
The ;<eading Photographs= presentation will help you with this.
Tas& 2* (P3+ M3+ D3 $21/01/2014&
2enerate ideas for your own i"ages for your chosen photographic application. The the"e for your work is(
Discover#3
3dea generation should consist of an initial "ind "ap/ e*ploring the the"e and how it could relate to your
photography application. ou should consider different techni8ues and settings to !e used. ou should consider
location. ou should consider you su!,ects. ou should consider e8uip"ent re8uired.
+nce your "ind "ap is co"plete you should produce a "ood !oard. This should consist of a range of
inspirational i"ages. They could !e fro" the photographers you research as well as other sources. 6nnotations
can !e used to help e*plain your ideas. 'inally/ you should co"plete a proposal to help clearly e*plain your
ideas.
Extension tas&*
Detailed annotation of i"ages fro" a photographer you like.
Tas& $* (P3+ M3+ D3 $2%/01/2014&
)o"plete appropriate planning docu"entation for your photographs.
ou need a co"plete a shooting schedule which states when you will !e shooting/ where you will !e shooting/
what e8uip"ent/ "odels and props you will need and what you contingency plans are in the event of pro!le"s.
ou need to co"plete a risk assess"ent for each location you plan to shoot in.
ou will need "odel release for"s for any "odels you use
ou could include copies of e8uip"ent !ooking for"s.
ou can plan either one or two shoots. Two shoots gives you the opportunity to evaluate your first set of
i"ages/ refine your techni8ue and produce a second set of i"age. This "ay result in a higher grade.

BTEC Level 3 Extended Diploma in
Creative Media Production
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Tas&s(Notes
Tas& 4* (P3+ M3+ D3 $10/02/2014&
Produce a set of i"ages suita!le for your chosen application.
ou should take a nu"!er of photographs in order to give yourself plenty to choose fro".
ou should su!"it contact sheets of the i"ages you produced. These should !e in colour/ on 64 sheets with 4
colu"ns and % rows of i"ages per page.
1e*t/ select your !est > i"ages for final su!"ission.
ou "ay apply post:product techni8ues to your i"ages !efore you su!"it the".
0lectronic presentations of i"ages to !e added to your !log.
Evaluation*
Tas& %* (P2+ M2+ D2 $12/02/2014&
ou should prepare an evaluation on the work you have produced. 3t should cover !oth your final i"ages as
well as the wider e*perience you had during the unit.
ou should discuss the visual language you have used in your i"ages. This includes co"position
$,u*taposition/ association/ angle of view& and i"age construction such as the use of for"/ te*ture/ shape/
pattern/ line/ tone/ colour/ sy"!ols/ connotation and representation.
ou should consider the audience for your work including their social group/ age and gender.
ou should consider the historical and cultural conte*t of your work. 7here would your work fit in to co""ercial
practice5 7hich influences in your work are fro" older photographers and which are fro" conte"porary ones5
7hen considering your final products you should write a!out if you realised your intentions/ if your i"ages are
fitness for purpose. 3f you have received feed!ack on the i"ages you can response to that. ou should consider
!oth the technical 8ualities and aesthetic 8ualities of your work and also skills and knowledge you have gained
'inally you should consider your own technical co"petence/ your creative a!ility and your ti"e "anage"ent.
9ources of infor"ation could include self:evaluation and docu"entation such as ideas/ notes/ production logs/
sketches and trial shots.
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PROJECT BRIEF
BTEC Level 3 Extended Diploma in
Creative Media Production
Students Name
Project Title Producing photographs
Unit(s
P!oto"rap!# and
p!oto"rap!ic
practice
Unit
No
$% Tutor(s
Dave Ba&es
'ssessment
PROJECT BRIEF
3n order to !e assessed for this assign"ent you "ust co"plete the following work and
su!"it it !y the re8uired ti"e. ?elow are the stages with the corresponding assess"ent
criteria as outlined in the unit specifications.
Deadline(Sc!edule
The schedule is as follows(
Tas& 5radin" Criteria
Pass Merit Distinction
) P) descri!e different
applications of
photography with so"e
appropriate use of su!,ect
ter"inology
M) e*plain different
applications of photography
with reference to detailed
illustrative e*a"ples/ and
with generally correct use of
su!,ect ter"inology
D) critically evaluate different
applications of photography
with supporting argu"ents and
elucidated e*a"ples/
consistently using su!,ect
ter"inology correctly
1 P1 use photographic
e8uip"ent and e"ploy
photographic techni8ues
with so"e assistance
M1 use photographic
e8uip"ent and e"ploy
photographic techni8ues to a
good technical standard with
only occasional assistance
D1 use photographic e8uip"ent
and e"ploy photographic
techni8ues to a technical 8uality
that reflects near professional
standards/
working independently to
professional e*pectations
3+2+$+4 P3 produce photographic
i"ages
for a specified purpose
with relevant planning
"aterial/ working within
appropriate conventions
and with so"e assistance
M3 produce photographic
i"ages for a specified purpose
with relevant planning "aterial
to a good technical standard/
showing so"e i"agination and
with only occasional
assistance
D3 produce photographic
i"ages for a specified purpose
with relevant planning "aterial
to a technical 8uality that
reflects
near:professional standards/
showing creativity and flair
and working independently
to professional e*pectations
% P2 co""ent on own
photographic work with
so"e appropriate use of
su!,ect ter"inology.
M2 e*plain own photographic
work with reference to detailed
illustrative e*a"ples and with
generally correct use of
su!,ect ter"inology.
D2 critically evaluate own
photographic work in the
conte*t of professional
practice with supporting
argu"ents and elucidated
e*a"ples/ and consistently
using su!,ect ter"inology
correctly.