1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Brittany Young
NetID byou795
Group Number: 328
Website Link:
http://infosys1102014s1group382.blogspot.co.nz/2014/04/deliverable-
1.html
Tutorial Details
Tutor: Day: Time:
Khushbu Tilvawala Sunday 12pm
Time Spent on
Assignment:
20 hours Word Count: 1,650




2


2
COMMUNICATION DURING CIVIL DEFENCE
EMERGENCIES

INTRODUCTION
Do you ever feel apprehensive about the thought of being alone and unprepared during a
civil defence emergency? Well, lack of communication during these situations is in fact an
evident issue. This is especially so since during 2006, only 7% of New Zealanders were
prepared both at home and at work for hazards. (Ministry of Civil Defence and Emergency
Management, 2014). The solution is to send precautionary texts regarding the hazard all
across New Zealand (NZ). In doing so, increased communication services will see an
improvement in communities safety and overall wellbeing .

3. BUSINESS SECTION
3.1 Vision
To open NZs channels of communication as a reliable and informative mobile messaging
service during civil defence emergencies, in maximising safety in communities.








3


3
3.2 Industry Analysis: Emergency Telecommunications Industry
Industry: Emergency Telecommunications Industry. Provides communication services using
technology during emergencies.
Force: High/Low: Justification:
Buyer power: High Many alternatives exist to communicate during
civil defence emergencies; both technological and
not, hence high bargaining and buyer power and
choice for customers. These include apps as seen
on Auckland Civil Defence Emergency
Management site (2014) - Auckland Civil Defence
Application, news, websites, radio stations, word
of mouth, and posters/bulletins.
Supplier power: Low Several businesses can provide information and
research for the supply chain - Metservice (NZ)
and Metraweather (international commercial
subsidiary), operating 24 hours a day, 365 days a
year (Metservice, 2008), BBC Weather and
Global Weather Corporation (Global Weather
Corporation, 2014). Therefore the company has
choice and low supplier power.
Threat of new entrants: Low Sufficient funding and access to resources within
the industry is difficult, hence high entry barriers.
This results in obtaining access or outsourcing
data collected by world- class meteorologists
and technologists (Metservice, 2008). Therefore
slow industry growth.

4


4
Threat of substitutes:

Low There are limited reliable alternatives to
accessing information regarding civil
emergencies. Non-technological methods cannot
be updated and extensive development of
technology - telephone, television, radio,
wireless network, computer network, telemetry
(Editors, 2012) has reduced substitutes from the
industry.
Rivalry among existing
competitors:
High There are a number of competitors within the
industry that can send instant warnings to local
communities especially apps like Auckland Civil
Defence (Group, 2014), and QuakeNews HD:
Earthquake and Tsunami News (iTunes,
QuakeNews HD: Earthquake and Tsunami
News..., 2011), radio and television broadcasts.
Overall attractiveness of the industry: This is an attractive industry. Despite high buyer
power and rivalry amongst competitors, with multiple alternatives available, these are
outweighed by the likelihood of success through establishing new competitive advantages
to create and capture value. With low supplier power and threat of substitutes, as the
telecommunications industry becomes increasingly advanced, this enables businesses to be
successful in reducing threat of new entrants through cost cutbacks to technology.






5


5
3.3 Customers and Thei r Needs
New Zealanders are customers of warning texts, hence increased cellphone access from
74.2%(2006) to 83.7%(2013) (Statistics New Zealand, 2013) results in access to the service
by many. These messages satisfy and meet needs as usable and reliable sources of
information regarding civil emergencies with functionalities providing evacuation points and
areas affected and to be avoided. Ultimately, strong performance and supportability for
updates will ensure personal safety and preservation of life.
3.4 The Product and Service
The service provides warning texts nationwide that are location specific through cell phone
towers. Unlike current systems, there are no subscription fees or paper work, yet an
automatic link through NZ telecommunication businesses like Vodafone etc. Specific
researched information regarding evacuation points and situation updates can be
personalised (with availability in multiple languages) all done without requiring internet
connection so information can be received 24/7. The aim is to minimise costs or to be free
with funding from the NZ government - Ministry of Civil Defence and Emergency
Management (CDEM) and potentially local telecommunication providers for infrastructure
usage. Hence, all customer needs are met.
3.5 Suppliers and Partners
Supplier 1: NZ Telecommunication Providers
The likes of Vodafone, Telecom, 2 degrees and Slingshot will provide appropriate
infrastructure like cell phone towers from which texts will be sent utilising their phone
number and location databases.
Supplier 2: Scientific Researchers
Data collectors like Metservice and The Weather Channel will provide relevant data and
information to be utilised in emergency texts to ensure functionality. Outsourcing scientific
information from researchers is necessary because its unlikely the business would have
sufficient funds, equipment and time to carry out all investigations and research.

6


6
Partner 1: Central Government
They will assist in subsidising costs incurred. With increased public awareness and
preparation, this will save and reduce costs for the government including those towards
emergency services. Additionally, this will reduce impacts on citizens and the governments
concerns for them. Hence the government - the Ministry of CDEM will show strong interest
and are a partner of the business.
Partner 2: Emergency Services
They have a strong mutually beneficial relationship with the service. They will have direct
interest in the operations of the business as to what customers know and therefore this will
help determine their operations. Hence, benefits will be received through increased
efficiency by emergency services.
3.6 Strategy: Cost Leadership Strategy
The cost strategy is low cost. The intention of this emergency text is to be free whereby its
largely subsidised by the government in receiving funding through the Ministry of CDEM as
well, possibly individual local telecommunication providers too.
The competitive scope is a broad market. Emergency texts are aimed to be accessible and
received by all New Zealanders in improving their safety and wellbeing.
The overall strategy is therefore Cost Leadership Strategy.
3.7 Value Chain Activity: Deliver Product or Service
The most important value chain activity for this business is Deliver Product or Service.
As an emergency text service, it is vital the service responds promptly by providing and
sending texts to customers appropriately as mentioned in the vision as reliable. In doing
so, once citizens are connected it is essential action takes place during civil defence
emergencies to promote safety within local communities.


7


7
3.8 Business Processes
3.8.1. DATA COLLECTI ON PROCESS This process is required to help deliver the product with
necessary information. Data will be collected by outsourcing suppliers and then analysed in
determining whether or not it will be relevant and usable for customers. This process is
carried out continuously to ensure the delivery of the service to customers to inform them
of appropriate actions to take (i.e evacuation points and situation updates), hence meeting
the value chain activity.





8


8
3.8.2. MOBILE MESSAGING PROCESS This is the final business process that operates
continuously in delivering the service to customers and meeting the value chain activity. It
involves sending informative text messages to customers and ensures the information is
usable.






9


9
3.9 Functionalities
3.9.1. DATA COLLECTI ON PROCESS
Requesting data from suppliers - Metservice
Sort data regarding relevance (extreme)
3.9.2. MOBILE MESSAGI NG PROCESS
Send texts
Process data into information - a readable and understandable format
3.10 Systems

3.10. 1. DATA MANAGEMENT SYSTEM Supports and involves the request of data from
suppliers like Metservice and then sorting it depending on relevance. It will do this by
communicating with data providers so it can be collected and sorted so only necessary data
remains. To achieve reliable outputs for customers in ensuring their safety, the system will
work accurately and efficiently ensuring all extreme data is kept and passed on to
customers.
3.10. 2. DATA PROCESSING SYSTEM Transforms data into information. Data will be
processed and analysed to determine whereabouts necessary information needs to be sent
to as well processing into a readable and understandable form. The system will achieve this
in a timely and efficient manner so customers will receive information promptly and action
can be taken.
3.10. 3. TEXT MANAGEMENT SYSTEM - Involves managing and sending text messages to
customers so that customers are ensured information is delivered to them. Action can
therefore be taken before the civil defence emergency or hazard occurs, promoting the
safety of individuals.

10


10
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver
Product or
Service
1. Data
collection
process
1. Requesting data from suppliers - Metservice

2. Sort data regarding relevance extreme or
not
Data management system

Data management system
Collaboration System

Decision Support System
2. Mobile
messaging
process
1. Send texts

2. Process data/ information into a readable and
understandable format
Text management system

Data processing system
Customer Relationship
Management
Collaboration System

11

11
CONCLUSION
Communication during civil defence emergencies is an issue to be overcome. By
implementing these warning texts it is likely to see an increase of safety throughout NZ.
Currently, there are few reliable solutions to overcome this problem hence its achievable
for this business to position itself within the market with a competitive advantage with
abilities to be accessed in a variety of languages, its instant and does not require internet
connection. Its reliability and continuous updating abilities creates value over existing
competition.
REFERENCES

Editors, T. (2012, December 3). Industry overview: Telecommunications. Retrieved May 19, 2014, from Wet
Feet: https://www.wetfeet.com/articles/industry-overview-telecommunications
Global Weather Corporation. (2014). WxFIX Widget. Retrieved May 19, 2014, from Global Weather
Corporation: http://www.globalweathercorp.com/2014/01/global-weather-corporation-named-the-worlds-
most-accurate-temperature-forecast-provider/
Group, A. C. (2014). Get the Applications. Retrieved from Civil Defence and Emergency Management :
http://www.aucklandcivildefence.org.nz/Alerting/Get-the-Applications/
iTunes. (2011). QuakeNews HD: Earthquake and Tsunami News... Retrieved May 19, 2014 , from iTunes:
https://itunes.apple.com/nz/app/quakenews-hd-earthquake-tsunami/id426963943?mt=8
Metservice. (2008). About - Metservice. Retrieved May 19, 2014, from Metservice :
http://about.metservice.com/about-metservice/
Ministry of Civil Defence and Emergency Management. (2014). Get Ready Get Thru National Campaign .
Retrieved from Ministry of Civil Defence and Emergency Management:
http://www.civildefence.govt.nz/memwebsite.nsf/wpg_URL/For-the-CDEM-Sector-Public-Education-Get-
Ready-Get-Thru-campaign?OpenDocument
Statistics New Zealand. (2013). 2013 Census QuickStats about national highlights . Retrieved May 24, 2014,
from Statistics New Zealand: http://www.stats.govt.nz/CENSUS/2013-CENSUS/PROFILE-AND-SUMMARY-
REPORTS/QUICKSTATS-ABOUT-NATIONAL-HIGHLIGHTS/PHONES-INTERNET-ACCESS.ASPX
Weather, B. (2014). BBC Weather. Retrieved May 19, 2014, from BBC: http://www.bbc.com/weather/