1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Shaandan stuart
NetID sstu679
Group Number: 389
Website Link:
Tutorial Details
Tutor: Day: Time:
Kirsten Van Dorp Thursday 9am
Time Spent on
Assignment:
25 hours Word Count: 1,631

2


2
CYYLICNG TO MOTORVEHICLE
INTERACTIVE SYSTEM
INTRODUCTION

In New Zealand cycling is considered to be an increasingly popular sport, particularly due to the
benefits that follow with it, such as, health and the typical norm of staying fit and keeping proactive.
Consequently as a result of this, it only meant that there were bound for accidents to occur on a
regular basis. The problem being that cycling deaths and accidents were regularly occurring making
cyclists appear to be at a constant danger on roads particularly here in New Zealand, whether it is on
urban or open roads the risk is still relatively high, it reinforces the fact that cyclists are at a constant
and alarming danger with motor vehicles, and most of the time it leans on to the motor vehicle being
at fault. To initially work towards the decline of this, Ive considered a cyclist to car interactive system
that will enable motorists and cyclists alike to be much more aware and cautious of each other when
on the road.

3. BUSINESS SECTION
3.1 Vision
To effectively insure our customers safety on the road is our centric core value and our utter most top
priority
3.2 Industry Analysis:
Industry: innovative and interactive technologies industry: A cycling and motor vehicle interactie
system, collaberates and effectively communicates to improve and insure cycle safety.
Force: High/Low: Justification:
Buyer power: Low
Buyer power would be potentially be low in this force
particularly because of the fact that their arent as
many alternatives that depict this type of system which
effectively enables motor vehicles and cyclists to be
more aware of each other. This is an innovative
system that uses technology to enforce higher
potential safety. allocating road space for cycling has
often not been seen as a priority, and as a result the

3


3
final design of schemes does not always achieve all of
the aims of developing high quality cycling networks
(Author:www.Beca.com - cycling safety)

Supplier power: High
Bicycle helmets do an outstanding job of keeping
skulls intact in a major crash. But they do almost
nothing to prevent concussions and other significant
brain injuries- The time has come to demand
something safer Supplier power is high because there
is a need for a change of products
(website:www.helmets.org/bicyclingmag1305.htm)

Threat of new entrants: High
A number of British technology firms have been racing
to perfect safety systems that is hope can save lives
Author: Jennifer Rankin, Thurs, 26 Decemeber 2013
Threat of substitutes: High
A big advance in high tech safety is the Hovding
inflatable bike helmet. Functioning like an auto air bag,
the device is worn around the neck and, at the
detection of impact, inflates around the cyclists head
and neck.
Author: George Guerin/Fitness Blogger, April 11,2014
Rivalry among existing
competitors:
High
There are some new biking gadgets that are bringing
biking into the tech world to help ensure your bike trip
doesnt include a trip to the ER.
Author: George Guerin/Fitness Blogger, April 11,2014
Overall attractiveness of the industry: The overall attractiveness of the company is relatively
moderate in terms of when we compare the industry to Porters Five Forces model. A main weakness
being other products being more successful and appealing than ours, yet our product offers a service
that has not yet been created.
3.3 Customers and Thei r Needs
The target group in this particular market is most definitely cyclists with the addition of motorists.
Particularly those who lack in self-awareness or impaired vision when on the road, Truck drivers who
are too high up to be aware of cyclists and so on. A need of change in terms of safety is wanted. An

4


4
NZ herald quotes Part of Auckland being an international city is how efficiently and safely we move
people, goods and services around the city. In addition We cant just keep talking about solving our
core transport projects- we need action This puts emphasis on the demand for safety and change as
customer need.

3.4 The Product and Service
This innovative interactive system is a product that efficently communicates between a cyclist and or
motor vehicle using a gadget incoporating technology that enables both parties to be aware of each
other. A gadget that deters when a cyclist and or vehicle is too close. It significantly benefits
customers safety on the road to prevent a potential accident from happening.
3.5 Suppliers and Partners
With our product two suppliers that will be critical in the making and success of our product
would potentially be the designers and advance tech industries. This is because with our
designers they can evaluate and construct an appropriate model that suits the motorvehicle
and bicycle, with tech industries they can help finalise the technology required to effectively
allow the product to function correctly. Our partners would potentially be companies and or
franchises that operate with the selling of cycling and or motor vehicle products and parts,
For example, super cheap auto. Another potential partner would be car companies,
companies who may seek this type of system to be already personally installed in the latest
model cars, in other words enhanced feautures.
3.6 Strategy: Cost Leadership strategy (Broad Market, focused low cost)
As a Strategy, the best strategy that will work in the market based on our analysis would be
the Cost leadership strategy which aims itself at a broad market and a focused low cost. As a
company we need to effectively take in to account what will appeal to our target
consumers, and what better than a product with a low cost. We want our product to be
categorised as a broad market as it will appeal to all road users and distinguish a focused
low cost that will make consumers willing to pay for something thats cheap and effective.
The overall strategy is therefore cost leadership strategy
3.7 Value Chain Activity: Procurement

5


5
The most important value chain activity for this business is: Procurement
Procurement is visiualised to be the most important value chain activity in our companies
eyes because it critically and significantly meets the requirements of our vision and our
strategy for our buisness to thrive successfully. In terms of our strategy, porcurement meets
this expecatation of our prodcuts being procured at the best possible cost and at the same
time meet the needs of the purchaser and with our vision, it is favourable that the goods
and services are appropriate due to quantity, quality and time, to ensure our cumtomers
safety on the roads is infact our utter most top priority.
3.8 Business Processes
3.8.1. BUSINESS PROCESSES FOR CYCLING AND MOTORVEHICLE INTERACTIVE SYSTEM-




Production Process- Business Process 1



6


6






















7


7
UDATING PROCESS BUSINESS PROCESS 2







8


8
3.9 Functionalities
3.9.1. ATTACHED DETAILS ON PACKAGED PRODUCT
Contact Details of the company regarding any concern
Details for Customer service branches/ headquarters to answer customer
questions more effectively
3.9.2. TRACKING SYSTEM ADDED TO CUSTOMERS ORDER
Tracking system of customers order can be viewed on the company website
When packaged customers receive an email or letter
3.10 Systems

3.10. 1. FEEDBACK PROCESSING SYSTEM The feeback processing sytem incoporates the
functionalities by allowing customer feedback and responses to be acknowledged via the
attached details on the packaging to make contacting our company stress free and easy.
3.10. 2. PURCHASING/ORDERING SYSTEM The purchasing/ordering system incoperates the
functionalites by allowing customers to insighfully see where the order is going and if their
order has been delivered according to their location. The tracking system meets this
expectation by giving customers a view on their order and if its being delivered to them.
3.10. 3. INVENTORY CONTROL SYSTEM-
An inventory control system is a system that encompasses all aspects of managing a
company's inventories; purchasing, shipping, receiving, tracking, warehousing and storage,
turnover, and reordering. This incorporates the functionalities by encompassing all that is
required. Attachment of details and tracking system are both incorporated in the inventory
control system as a result of this process.

9


9
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Procurement
1. Packaging of
the product
1. Attached company details

2. Product is tracked for company reliability
and customer satisfaction (customer has
this option )
Purchasing/ordering system

Inventory management
Collaboration Systems

Customer realtionship
management (CRM)
2. Production
Process
1. To ensure the features of the product are
applied

2. To test the efficeny and functionality of
the product
-Inventory Management
system

- Processing system
Collaboration systems

ERP- Enterprise resource
planning system

10

10
CONCLUSION
Inconclusion, the cycling to motor vehicle interactive system is a product that enables cyclist
and commuters alike to be more aware and cautious of each other when on the road, to
make cycling in particular much more safer. This could only be achieved by our key and
critical business processes, systems and funtionalities that are crucial in the making, selling
and operating of our product. The incoporation of these steps and processes help enhance
the efficeny of our product and ofcourse the quality of our product to significantly make
sure we are meeting the needs and wants of our customers and to make sure we deliver our
vision as our core centric purpose.

REFERENCES

1. The New Zealand Herald. Too many cycle deaths. (Mon,January 13,2014, 3:22pm)
Url: http:www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11185644

2. George Guerin. (April, 11, 2014, 9:30am). Technology answers the call for safety in
cycling. url: www.nj.com/healthfit/fitness/index.ssf/2014/04/post_7.html

3. Jeniffer Rankin. (Thurs, 26 December 2013). Race to test cycle safety technology.

4. Laurilee McMichael. (Thurs, April 3, 2014). Ghost bike reminder of cyclists danger.
Place of publication: Rotorua Daily Post
5. Dr Shane Turner, Tim Hughes, Tracy Allat. Cycle Safety- Reducing the Crash Risk.
Place of publication: www.beca.com