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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Rebecca Zong
NetID rzon531
Group Number: 243
Website Link: http://infosys1102014s1grroup243.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kit wah Huang Wednesday 1pm
Time Spent on
Assignment:
30 hours Word Count: 1316 words

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PREVENTION OF ACCIDENTAL OVERDOSE
OF PRESCIPTIONAL DRUGS
INTRODUCTION
Overdose of drugs is a worldwide problem and the cause of an increasing number of deaths.
An overdose of drugs occurs when the drug is taken in amounts too large for the body to
handle, and can result in heightened side effects, permanent damage to the body and, most
seriously, death. Although a lot of drug overdoses are done intentionally, a lot more are
unintentional. 30,006 of the 38,329 deaths by drug overdose in the United States in 2010
were accidental (CDC, 2014). While intentional overdoses of drugs cannot be controlled,
there is a way to prevent the deaths caused by the unintentional overdose of drugs. An
appliance can assist in making sure the amount of medicine taken at any time is safe for the
human body.
3. BUSINESS SECTION
3.1 Vision
Reduce the amount of accidental prescriptional medication overdoses by providing an easy-
to-use device that can help people reduce the risk of accidentally taking too much of their
medicine.
3.2 Industry Analysis: Medical Technology Industry
Industry: Medical Technology Industry. Technology that deals with problems in health and
medicine.
Force: High/Low: Justification:
Buyer power: High There are many large companines operating in
medical technology. There are also few
customers since the main customer is the

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government which then supplies hospitals.
Although the demand for medical technology is
high and growing, it is difficult to
Supplier power: Low There are quite a few suppliers which can supply
high quality parts to make the product.

Threat of new entrants: Low The medical technology industry involves
researching, developing and manufacturing the
technology, so it would require a considerable
amount of money and time to start up a new
business in this industry.
Threat of substitutes: Low For a lot of medical technology, there is no
cheaper substitute which can be used. The latest
medical technology is a basic requirement in
many places since it can function more easily and
effectively and employees are trained to use it.
For example, new technology has allowed full-
body surgery to be replced by minially invasive
surgery (Eucomed, 2013).
Rivalry among existing
competitors:
High Since there is a high number of large companies
in medical technology, competition is high to get
government contracts accepted.
Overall attractiveness of the industry: Unattractive. Not only is this industry difficult to get
into, but there are also many established companies to compete with. There arent many
substitutes, so if a company is able to get customers for their products, it will be able to do

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quite well. Innovation is an important aspect of the industry, as it differentiates the
company from the rest and allow it to break into the market.
3.3 Customers and Thei r Needs
The direct customers are hospitals and pharmacies working under the government, who will
pass the product on to people on prescription medication. These people may have difficulty
making sure they take the correct amount of medication at the right time, for example,
elderly people who easily forget, and may need to make sure other people who arent
supposed to take their medication dont accidentally do so, like a household with young
children who could mistaken it for candy.
3.4 The Product and Service
The product is a device that dispenses medication at the setting a doctor puts it at. It
prevents people from accidentally taking too much medicine by only dispensing the correct
amount of medication to be taken and only at certain time intervals. There are child-
proofing functionalities to prevent children from taking it by mistake.
3.5 Suppliers and Partners
The suppliers are companies that can provide the parts needed to make the product.
Working together with hospitals and doctors will be needed so that the device will be made
as they need it and so that people could be trained to use the device. Partnering with
medical technology assosciations could help the company be more recognised and overseas
distributors to broaden the companys market.
3.6 Strategy: Focused High Cost
The market is narrow since medical technology is will be mainly purchased by government
for hospitals and doctors.
The product will be high cost because it costs a lot to manufacture quality pieces of
technology. Our device to prevent drug overdose is fairly simple comapred with some of the

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other medical technology, but it needs to be of high quality so that it is accurate and will not
fail, so more money will go into its manufacture.
The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Technology Development
The most important value chain activity for this business is Technology Development
Research and development is required to develop the companies technologies to make
sure the technology is meeting the customers needs.
3.8 Business Processes
3.8.1. PRODUCT TESTING PROCESS It is important for the device to work exactly as it should since
people are relying on it to work properly and it could cost lives if something goes wrong. The product testing
process will first receive the device after it has been completed and test it in various situations to make sure it
works fine. Devices that do not pass the test will be discarded while the ones that do can be moved on to be
packaged and sent.

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3.8.2. PRODUCT SERVICING PROCESS Because it is important for the product to be working correctly,
there is also the requirement for the product to be checked up on. The product will be tested to make sure it
still performs its functions correctly and taken back to be fixed or replaced if necessary.

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3.9 Functionalities
3.9.1. PRODUCT TESTING PROCESS
Check product works properly
Receive feedback on how the product could have malfunctioned
3.9.2. PRODUCT SERVI CING PROCESS
Check an already distributed product works properly
Receive feedback on how the product could have malfunctioned
3.10 Systems

3.10. 1. CUSTOMER RELATIONSHI P MANAGEMENT SYSTEM The system will receive feedback
and questions from customers that the company can respond to them and address any
issues.
3.10. 2. QUALI TY TESTING SYSTEM The system will monitor the testing process to make sure
all areas that need testing are covered and any faults or improvements can be quickly saved
so that they can be addressed.
3.10. 3. PRODUCT TRACKI NG SYSTEM The system will keep track of where each product was
distributed to and when so that the company can know when they should check up on a
specific product to make sure it still functions correctly.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Product
testing
process
1. Check product works properly.

2. Receive feedback on how the product may
have malfunctioned.
Quality testing system


Decision suppport system
2. Product
servicing
process
1. Check product works properly.

2. Receive feedback on hwo the product may
have malfucntioned.
Quality testing systme
Product tracking system
Decisioin support system
Customer relationship
management system

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CONCLUSION
The company will provide a product that hopes to prevent accidental overdose of
prescription drugs and reduce the number of deaths and hospital admissions due to drug
overdose. Information systems allow the company to make sure the product works as it
should and provide timely servicing to prevent it from malfunctioning. This would be able to
partially solve the problem of drug overdoses.

REFERENCES

1. CDC. (2014). Prescription Drug Overdose in the United States: Fact Sheet. Retrieved
from http://www.cdc.gov/homeandrecreationalsafety/overdose/facts.html.
2. MTANZ. (2011). Medical Technology Industry Sector Blueprint 2011. Auckland:
Author. Retrieved from
http://mtanz.org.nz/filescont/MTANZ%20Survey%20Report%20Pages-web.pdf.
3. MTANZ. (2010) Medical Technology: A guide to market access in New Zealand.
Retrieved from
http://mtanz.org.nz/filescont/MTANZ%20A%20guide%20to%20market%20access%2
0FINAL.pdf.
4. Eucomed. (2013) How does the future look for the medical technology industry?
Retrieved from http://www.eucomed.com/medical-technology/industry