Press Releases

Press Releases package information about your

company that you would like announced in local
and national media: promotion, expansion, new
programs, new products. They give you a way to
tell your side of the story about negative events:
the firing of CEO, , a downturn in profits, a plant
closing, a strike or an organizational error.
Press Releases
Purpose
Information
reputation
Audience
Journalist
Publications Readership
Press Releases
The mechanics of writing a press release
Open a release with a lead, an attention-getting
statement, quotation, or question
Early in the release answer the five Ws and H: who,
what, when, why, where, how
Put the most important information early in the
release. Editors cut release like other news stories, to fit
space or time available.
Triple space the release for easy reading and editing.
Put MORE at the bottom of every page except the last
Press Releases
The mechanics of writing a press release
Triple space the release for easy reading and editing.
Put MORE at the bottom of every page except the last
At the top of the first page, give the name and phone
number of someone who can be connected for more
information.
An embargo should be printed at the top. (Embargo:
not for release (time), hours on (day), and (date).
To increase the chances that your release will be printed
Address a specific editor and follow on phone
Adapt to your audience.
Orlando Classic Chicks
Announcement
The Management of Orlando Classic Chicks regrets the
death of its employees on last Monday and stand beside
the deceased family promising support to them in all
circumstances.
We remain firm and committed to serve the people of
Pakistan with better services and corporate social
responsibility.
Live long Pakistan and its people
Orlando Classic Chicks
Head Office:- 80-A Khayaban-e-Quaid, Munsura, Lahore.
Pabx(+9221-8432405 Fax: 9221-4544444 www.occ.co..pk
Press release
CLARI FI CATI ON & REGERET ON TOXI C RELEASE
XYZ Chemical Industry is a major contributor in social charity
programmes in Karachi and extends its regrets to all those
affectees of the last week toxic release incident. We had
immediately reacted to control the situation and successfully
recovered all environmental damages.
Toxic release in Lyari River has also been neutralized and
now it is absolutely free of danger. We work for our peple
and nation.
Public RelationDepartment, XYZ Chemical Industry
121-LMN Road,Karachi