Host Packet Contents

Welcome Letter
Confirm date and time
THANK her for scheduling
Tell her what you are going to do for her and her guests
Offer a tip that she can use when discussing the show
Reaffirm her decision and assure her how much her guests will enjoy the show
Cover the high points
Ask her to let you know immediately if she finds that she needs to reschedule so that you
open the date up for someone else

Franks List
Inviting the FRANKS ensures a diverse crowd which =BOOKINGS!

Script/ Tracking Form
Give her words to use when inviting
Show her how to track her contact

Simple Tips
Cover Success Tips with her to ensure a GREAT show!
Your set up tips will vary based on your show format
Adjust the suggested guest count to reflect your company averages etc

Host Program with specials
Show her how to maximize your Host Program
How many outside orders (I suggest 5)
How many pre-bookings (I suggest 2)
How many total bookings

1 Piece of Recruiting Literature
Your goal is to pique her curiosity
Always put your monthly special in the packet
Try and select a piece that relates to her
Never use your Consultant Agreement as recruiting literature

Sales Literature/ 5+ order forms
One catalog
5 order forms
Cards with your on-line store address

NO invitations
You want to get her guest list and mail the reminders yourself!
This is a crucial component



Michelle Archer... Doctor of Direct Sales Training.... Michelle.archer@comcast.net... Directsalesinstitute.com...
Direct Sales
Institute
Show Planner

Hostess: _________________________

M T W Th F Sa Su

The ________ of ________________

At _______________ am pm


Thank you so much for scheduling your show with me! I look forward to (tell what you are going to
do for them) helping your friends look fabulous and stretch their wardrobe dollars! (insert tip) A
great wardrobe is 1/3 clothes and 2/ 3 accessories. (reaffirm the value) I cant wait to show you
and your guests some great tricks and tips.

If you have never hosted a show or even if you are an old pro, here are a few tips to make it a suc-
cess! Start with your guest list! Who you invite and how you invite are the MOST important parts of
your show. Make a list of 20 people you would like to invite to share your experience with you.
Then you will want to pre-vite them. Check with them to see if they can make it. And be sure
to ask EVERYONE to bring a friend. Dont worry, a script is enclosed!

You will want to have a goal of _____ confirmed guests. That is the perfect number. 2 people will
drop the week of and 2 more the day of which will leave us with ______ or so. Once you have your
confirmed list, email me the addresses so that I can mail your reminders for you.

Take a look at your Hostess rewards and create your wish list! Concentrate on taking 5 outside or-
ders and getting 2 bookings to ensure a successful Show.

Be sure and read Show Success Tips and contact me with any questions. Should you find that
your Show date will not work for you, please drop me an e-mail or make a quick call immediately
so I can open it up for someone else.

I will call you in on ______________ for your guest list so start inviting now!


Consultant
Info
here

FRIENDS
Who are your girlfriends?




RELATIVES
Dont limit yourself to immediate family. Think of your extended family as well.




ASSOCIATES
Co-workers, Church friends, clubs and organizations that you may be a part of. Dont forget casual acquaintances
like: the waitress at you favorite restaurant or people you chat with at the gym!





NEIGHBORS
Who do you know in your neighborhood?




KIDS
Who do you know thru your children? What about the parents of your childrens friends? Their: Teachers, coaches,
baby sitters and their parents. What activities are your children involved in? If you dont have children list acquaint-
ances WITH children!




SIGNIFICANTOTHER
Who do you know through your spouse or significant other? Who are their Friends, Relatives, Associates...


Invite the FRANKS!
The best show is a diverse show! You want to invite people from different area of your life. Why? Because their
circles of influence do not overlap. This means that you will have multiple bookings because they do not all know
each other. Future bookings bring you great rewards and they are how I grow my business.
Michelle Archer... Doctor of Direct Sales Training.... Michelle.archer@comcast.net... Directsalesinstitute.com...
Extending the Invitation!
We have found the most effective invite is a personal call. Make your list of 20 people and then call.
Karen. This is ________, do you have a minute? I am hosting a jewelry Show on ________. You were
the first person I thought of. Yo are really going to love the style profile and learning to build a jewelry
wardrobe that will DOUBLE your clothing options! Are you free on ________? Save the date on your
calendar and youll be getting an appointment card in the mail. Oh and think about who you would like to
bring with you.

Return your list of those who can attend to me within 48 hours of receiving your packet.
I will send out reminder cards with all the details 10 days before your Show, including one to you.
Name Address Phone Invite Card Remind
24 hours
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Remind
5 day




















Friend




















Outside
Order




















Pre
Booking




















Michelle Archer... Doctor of Direct Sales Training.... Michelle.archer@comcast.net... Directsalesinstitute.com...
Show Success Tips


Your Guest List
You will want a confirmed list of ________
Who to invite? The FRANKS!
Diversify! Be sure to invite 4 people from each category to ensure a good turn out and GREAT
bookings.

Extending the Invitation
We have found the most effective invite is a personal call. Use the script when you make calls.
Return your list of those who can attend to me ASAP!
I will send out your reminders with all the details 10 days before your Show.

Ensuring your Guest Count
Dont let your reminders add to their junk email file. Get on the phone and make a personal con-
nection! They will appreciate hearing your voice!
Life is busy so the key is to remind, remind and remind again
When you receive your reminder card in the mail, call each friend to be sure they got theirs. 25%
of the postcards I mail out NEVER arrive at their destination.
Remind them 5 days before.
Remind them the day before.
When you are making your reminder calls, ask each friend to bring a friend.
People will drop at the last minute so dont panic. Asking each one to bring one will offset this.
Most importantly, it will be a great Show with the ones we have. So dont stress over it. The point is
to HAVE FUN!

Maximizing Your Hostess Rewards
To maximize the Hostess Program youll want _____ Bookings and $_______ in sales. Heres how:
Outside Orders
My average hostess has 5-7 outside orders. Enclosed is 1 catalog. Everyone is on the hunt for the
perfect pair of earrings . Flip thru with her and share a few of your favorites. Email my website link
out to everyone you know www.mycompany/me. My best sellers are __________________________
______________________________________________________________________________________________
Bookings
Stack the deck in your favor! As you are making your guest list put a star next to those that host a
lot of home show. When you call the week of, let them know that you get an extra gift for pre-
booking 2 shows. Ask them if they will help you out by booking. Share the rewards with them. It
never hurts to ask!

Setting Up
Keep refreshments to a minimum and think light. Finger foods, fruit, wine and cheese is perfect.
Elaborate food makes hosting look difficult and will cut your bookings by up to HALF!
The most beneficial Show is one free from distractions (children, phones, dogs).
I will need seating for each guest and one display table
Michelle Archer... Doctor of Direct Sales Training.... Michelle.archer@comcast.net... Directsalesinstitute.com...
Michelle Archer... Doctor of Direct Sales Training.... Michelle.archer@comcast.net... Directsalesinstitute.com...
Show Code: ________________________
Host: ______________________________
Date: ______________________________

I am so sorry that you are unable to attend the show. Please visit the virtual catalog at
Www___________________________. Enter the show information below when placing your
order or contact your hostess at ________________________________________________
Virtual Catalog
Your Consultant:
Michelle Archer
Direct Sales Institute
615-826-4977
michelle.archer@comcast.net
Virtual catalog card example for enclosure in the hostess packet
Alternate verbiage

Spa
Hostess Letter Opening Paragraph
Thank you so much for scheduling your spa with me! I look forward to (tell what you are going
to do for them) turning your living room into a day spa and pampering your friends from head-
to-toe. (insert tip) Did you know that 4 of the 5 leading causes of death among women are
stress related?!? Taking time to relax is good for your health! (reaffirm the value) You wont
believe how great you all will feel at the conclusion of our time together!

Invitation Script
Karen. This is ________, do you have a minute? I am hosting a Spa Night on ________. I loved
the one I went to! We enjoyed head-to-toe services like: an aromatherapy facial, salt glow for
the hands and a hand massage! I can only have about 8 people and I would love it if you
would join me? Are you free? GREAT! Save the date on your calendar and youll be getting
an appointment card in the mail.

Kitchen/Cooking
Hostess Letter Opening Paragraph
Thank you so much for scheduling your show with me! I look forward to (tell what you are go-
ing to do for them) showing you and your friends how to save time in the kitchen while turning
out beautiful dishes! (insert tip) Did you know that most of our recipes can be on the table in
under 30 minutes? (reaffirm the value) You wont believe how much fun we will have trying
new recipes!

Invitation Script
Karen. This is ________, do you have a minute? I am hosting a ________ kitchen show on
________. I am so excited! I chose a sip and dip featuring dips, chocolate and of course WINE!
Are you free? GREAT! Save the date on your calendar and youll be getting an appointment
card in the mail.