Team Divercity | IP Lithuania | 11 april 2014

Gastronomic Heritage
FINAL PAPER

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Table of contents
1 How gastronomy plays an important role in the preservation and
enhancement of tourism .................................................................................3
2 Historical and cultural overview of Vilnius, Lithuania ............................4
2.1 Baroque City .......................................................................................4
2.2 Modern City .........................................................................................5
2.3 Soviet Heritage ...................................................................................5
2.4 The Greenest Capital in the Centre of Europe .................................6
2.5 Uupis Republic ..................................................................................6
2.6 Old Architecture .................................................................................7
3 SWOT analysis ...........................................................................................7
4 Local products, seasonality and cultural identity...................................8
4.1 Cultural Identity ..................................................................................8
4.2 Local products ....................................................................................9
4.3 Seasonality ....................................................................................... 10
4.4 Drinks ................................................................................................ 10
5 Gastronomy as a marketing tool in promoting local and international
tourism ........................................................................................................... 10
5.2 Marketing .......................................................................................... 11
5.3 Gastronomy as marketing tool ........................................................ 12
6 E-marketing .............................................................................................. 12
7 Entrepreneurship ..................................................................................... 14
1 Beer Route ............................................................................................... 15
1.1 Theme ................................................................................................ 15
1.2 Time table and information .............................................................. 15
1.3 Costs ................................................................................................. 16
1.4 Number of participants .................................................................... 16
1.5 Map .................................................................................................... 17
2 Wine Route ............................................................................................... 17
2.1 Theme ................................................................................................ 17
2.2 Time table and information .............................................................. 17

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2.2.1 First day ......................................................................................... 17
2.2.2 Second day .................................................................................... 18
2.3 Costs ................................................................................................. 18
2.4 Number of participants .................................................................... 19
2.5 Map .................................................................................................... 19
3 Traditional Potato Route ......................................................................... 19
3.1 Theme ................................................................................................ 19
3.2 Time table and information .............................................................. 19
3.3 Cost ................................................................................................... 21
3.4 Number of participants .................................................................... 21
3.5 Map .................................................................................................... 22




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Team Divercity is a very multicultural group. We have two Lithuanian
students, two Portuguese students, an English student, a Bulgarian, a
Finnish and a Belgian student.

We started this adventure about two weeks ago and we have learned a
lot. We tried to work with all the information that we got. Were proud to
present you our final paper today.

Theoretical part
1 How gastronomy plays an important role in the
preservation and enhancement of tourism
Two hundred years ago the word gastronomy made its first appearance in
modern times, in France, as a title of a poem published by Jacques Berchoux
(1804). Despite the immense popularity attained by the word since then,
gastronomy, the object of gastronomy studies, is still difficult to define. On the
one hand gastronomy is simply related to the enjoyment of very best in food
and drink. On the other, it is far-reaching discipline that encompasses
everything into which food enters, including all things we eat and drink.
There are places which are unknown and no one visits them, because there is
nothing to be seen. But then someone has an idea to develop something new
and interesting and thats how it becomes a tourist destination. There is a
village like this in Lithuania. Small place, far away from the big city. But it keeps
the culture and heritage of the country. So the people from that region changed
the place and it became a place for an educational programs. The name of that
place is Niuronys. People from the whole country and abroad are going there
to learn more about the culinary heritage of Lithuania. They can be taught how
to bake bread or prepare a potato dish. What the main point is that a place no
one know can turn into a touristic destination, thanks to the culinary of the
country and its going to keep the history and the traditions for much longer
time, because its spread among more people.
Once people are satisfied with the experience they have had in a specific
place, they are willing to share with more people. When a place is visited and
the food is tasteful, people are happy to share this with their family, friends,
colleagues and etc. And the opposite once you hear from a person you
already know that he/she has had a good experience you are even more
passionate to visit that place. Thats the best commercial connected to the
tourism, because the tourism is not a product, but a service to the people. So
as much satisfied they are as much they will share their experience.

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All those visitors coming means more profit for the country. Because people
are paying for the food, paying for accommodation. They stay at hotels, guest
houses, residences and etc. They are buying presents and souvenirs. Thats
good for the economics of the country.
While culinary tourism has increasingly gained attention over the last decade,
researchers have made limited headway into actually understanding the
differences across the various sub-segments of culinary tourism. Most early
efforts have been targeted broadly and the question regarding the possible
existence of a culinary generalist has not been closely addressed. First, the
existence of a culinary generalist has major implications to the tourism
industry. The advantages of cross-selling in marketing can be quite extensive
and many tourism events/destinations afford ample opportunities for cross sell
efforts whether it is a regional restaurant offering its packaged sauces or chef-
led cooking classes, a u-pick blueberry farm offering pies, or a plantation
offering interpretive tours, classes in sweet-grass basket weaving, or an on-site
restaurant which offers lunches reminiscent of regional foods during the
plantations height of success. Cross-selling also enables the various
components of the tourism industry (hotel, restaurant, transportation, events,
etc.) to work as a team in successfully packaging offerings to reach a customer
who has a high probability of a positive response.

2 Historical and cultural overview of Vilnius, Lithuania
2.1 Baroque City
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The capital of Lithuania, Vilnius, is the only capital city in Europe which stands
between two ancient civilizations; Latin and Byzantine.
Vilnius was first recognized in written format in 1323, by the 15
th
century the
city had developed into a medieval city which is still now a fascinating and
beautiful heritage. In the old town the architecture is the feather in the cap of
the city.
One of the largest old towns in Eastern Europe the baroque buildings have
been preserved to protect the medieval networks of the streets which prompt
us of the ancient Italian towns where Baroque originated.

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The towers which stand tall into the sky are the developments of the Lithuanian
Baroque School. The old town of Vilnius which has a special nature has been
on the UNESCO World Heritage list since 1994.
Vilnius although standing between two boundaries has been a capital city of
modernity and exposed to several dialogues of culture.
Traditions and experiences of ethnic culture are created and incorporated into
the modern day art and show a new quality to the city. This art includes;
theatre, music, visual arts and dance cultures.
In 2009 Vilnius was awarded the title of European Capital of Culture. Some of
its artists and architects are known widely throughout the world and Europe.
Vilnius, a place where the presence of science art and culture exist in
harmony. Residents in the area are very hospitable and cheerful people.

2.2 Modern City

The built up business center on the northern bank of the Neris River is a
symbol of the new development throughout the city. Vilnius is a leading city
within the region of business with the sheer amount of offices and residential
houses. It boasts high levels of infrastructure and services and is quickly
increasing and improving the quality of life. What was seen as a future years
ago is now becoming real for this capital.
2.3 Soviet Heritage

KGB headquarters is a symbol of soviet occupation and repression. There is
now a museum which represents the Genocide victims of frightening

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deportation statistics and expositions which are dedicated to resistance
fighters. The museum invites visitors to see the terrifying dank, underground
cells where members of the resistance were kept and tortured for some time.
In 1952, during the time of the soviet times is aliasis, a bridge was built and
represented with four sculpture very typical of the soviet times. A residential
building built in 1951, alongside the Neris River is a great example of the
Stanlinist style.
2.4 The Greenest Capital in the Centre of Europe

Vilnius is situated only 26 kilometres from the geographical Centre point of
Europe (GCE). The centre was established in 1989.
Park of Europe, (Europos Parkas) is located near the GCE just 19 kilometers
from the City Centre. A vast area is used to demonstrate around 100
sculptures from more than 30 countries, this area sizes around 55 hectares.
Parks public gardens, reserves and other green areas cover 46% of the City
Centre. Many of them have managed to preserve their own natural beauty.
2.5 Uupis Republic

Uupis, an artists district is close to the right bank of the Vilnel River and one
of Vilniuss oldest suburbs. The creation of this dates back to as early as the
15
th
century. Uupis was inhabited by craftsmen, mainly weavers, and from the
19
th
century by minor officials. Throughout the soviet times lots of young artists
took to this desolate old suburb and are now attempting to turn it int0 the
Montmartre of Vilnius.

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Festivals are held featuring alternative art and fashion which are celebrated on
calendar holidays. They have been proclaimed the Republic of Uupis, whose
anniversary is celebrated April 1
st
.
The district hosts many art galleries, craft workshops and coffee shops. In
Uupis a guardian angel looks after one of the squares and the Uupis
mermaid can be viewed on the bank of the river. The smallest church in Vilnius
is, The Church of St Bartholomew.


2.6 Old Architecture

Old Vilnius is not only Baroque. The Church of St Anne is a masterpiece of late
Gothic, which is quite special in Lithuania. The Church of St Francis and St
Bernardine, which is located right next to it, is one of the largest Gothic sacral
buildings in Vilnius. The beautiful Classical architecture of Lithuania is
represented by the Vilnius Cathedral, the Town Hall and the Verkiai Palace
complexes. The Chodkeviiai building is a very stylish and big building in
Vilnius.
3 SWOT analysis

STRENGHTS WEAKNESSES
Airport
Attractive natural
environment and landscape
with rich heritage
A lot of history
Macroeconomic stability
Growing economic
competitiveness
Good geographical locations
for east west transit
Well- developed transport
and communications
infrastructure
Language barrier
Climate
High structural and youth
unemployment
Skills shortages and gaps,
especially amongst young
with high levels of dropouts
Pollution, especially of water
sources and potential land
contamination from chemicals


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Framework for vocational
training established

OPPORTUNITIES THREATS
Low budget investments
EU accession and the
opportunities of the EU
common market
Growth of national and
regional tourism (urban, rural,
marine)
Increasing goods transit flows

Similar to neighbouring
countries
Dependency on energy
resources from a single
source
Increasing disparities
between rural and urban
areas and between different
counties/regions
Growing competition from
foreign industry and services
in domestic and foreign
markets, creating economic
and social challenges
Costs and challenges of
meeting EU quality standards

Environmental impacts of
growing economy (CO2
emissions, air quality)
4 Local products, seasonality and cultural identity
4.1 Cultural Identity
Lithuania has got numerous distinguished dishes that share similarities with
both Northern Europe as well as the Eastern Europe. This is due to the
location of the country: the climate and agriculture is quite similar to other
Baltic as well as Scandinavian countries, but due to the nearby countries it has
got similarities with Poland and Ukraine.
Because of their common heritage, Lithuanians, Poles, and Ashkenazi Jews
share many dishes and beverages. These dishes are such as koldnai, a sort
of dumplings; spurgos, doughnuts; blynai, crepes. Also Germany has
influenced the Lithuanian diet, so there are many pork and potato dishes, like
akotis which is a tree typed cake.

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The most eastern influences comes from the Karaite cuisine, such dishes
kibinai and eburekai are popular in Lithuania. This influence comes from the
Crimean Karaites, who are an ethnic group derived from the Turkic-speaking
part of Karaism in Eastern Europe, especially known in Russia. The kibinai is a
half-moon shaped pie with yeast dough, and a stuffing in it. The pie then will be
baked and cooked.
The Lithuanian cuisine is one of the ways to celebrate the Lithuanian
independence and identity. Even during the Soviet Russia Lithuanians were
allowed to have their own gardens, which helped them to preserve their own
cuisine.
When visiting a Lithuanian house, its impossible to leave without feeling full.
This is because of the rich Lithuanian cuisine. They do however use very
modest ingredients. Its not a secret that Lithuanians like to eat good, tasty and
a lot of food. It is said about Lithuanian cooks that a good cook can create
delicious food just by using simple ingredients.
4.2 Local products
There is a selection of important ingredients in cooking when it comes to the
Lithuanian cuisine. One of the most important things is the bread, specifically
dark rye bread. The bread is made from a sourdough starter, and sometimes
spiced with caraway, salt, or sugar. The rye bread stays better for longer and in
the harsh weather it is easier to make and grow than white wheat.
The other important ingredient is potato. Despite the fact that potato came to
Lithuania only 200 years ago, it has gained a national status. Potatoes
adjusted to the climate very well and caused the vegetable to become
indispensable. When it comes to seasoning the potato dishes, popular spices
include dill, caraway seed, garlic, bay leaf, juniper berries, and fruit essences.
Thus the cuisine is rather mild. The hard climate and poor conditions have
caused the lack of seasoning in food. Aside from potato cabbage is very
popular in cooking.
But because of the climate there are a lot of berries and mushrooms to be had,
of which the Lithuanians are very proud. Usually they marinate or dry the
mushrooms. As berries they have bilberries, lingo berries and cranberries.
Meat and fish are both popular in Lithuanian cuisine, and more interesting are
the methods of preserving the food despite there is no need for that anymore.
That is why they prefer to try methods such as brining, salting, drying and
smoking.
Dairy products play an important role in Lithuanian cuisine; cottage cheese
may be sweet, sour, seasoned with caraway, fresh, or cured until semi-soft.
The most popular way of eating Lithuanian non-fermented white cheese is with
fresh honey; it can also be cooked with spices and enjoyed with tea. Lithuanian
butters and cream are unusually rich.

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Sour cream is so prominent in Lithuanian cuisine, that it is eaten with
everything - meat, fish, pancakes, soups, desserts, salads and so on.
4.3 Seasonality
Summer Fruits: Apple, plum, pears
Autumn Berries, Mushrooms
Winter Christmas: 12 vegetarian dishes
according to Catholicism.
Lithuania has got a rather harsh environment, with long snowy winters and not
that sunny summers, this is why the growth season takes place in autumn
when the fruits, berries and mushrooms become ripe enough to be picked.
This is why most of the dishes that they have are planned so that you can
preserve the main ingredients for a longer period of time.
4.4 Drinks
Lithuania has got around 84 breweries that produce different types of beer,
varying from light to dark, from weak to strong. The region of Birai has long
been known for its dark, strong beer, while light barley beer is produced in
every region. Aside from beer the Lithuanians also make their own non-
alcoholic rye bread based drink called Gira. Nowadays Gira is only made from
rye, but before that they also produced the drink from berries, fruits, grains and
other ingredients. Along Gira they also have kisielius, which is made from
cranberries, starch and sugar.
Aside from beer and Gira, they also make strong spirits such as starka, which
is a type of whiskey done in oak barrels. Then there is also Trejos
devynerios (Three Nines) which is infused from 26 different herbs and
should be consumed hot.
5 Gastronomy as a marketing tool in promoting local and
international tourism
5.1 Relationship between gastronomy and tourism

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The relationship between tourism and gastronomy is a very special one. As we
all know, the competition between tourism destinations is increasing and local
culture is becoming more important. The travelers of today are not looking for
their own culture abroad. In the past, people ate the same food on holiday as
they would do at home. But travelers think different now. If they go abroad,
they want to be able to get
to know the local products
and culture. Thats were
gastronomy comes in.
Food is a very important
part of local cultures, but
gastronomy is also
becoming very popular.

People travel more than they used to, because theyre more mobile. But there
are two sides to every story. The downside to this is that food also gets more
mobile, which means that its hard to tell what food comes from which country
or region.
The whole point is that people love food and when its good, they come back.
Gastronomic tourism is all about culture and traditions.

5.2 Marketing
Marketing is all about communication
between customers and the company
or brand. Its the best way to put your
product out there. It helps to
understand the customers behavior.
When we talk about marketing, we
have to keep four things in mind:
product, price, place and promotion.
You have to have the right product on
the right place for the right price with
the right promotion. A new product, for example, has to be on a well-known
place, for a lower price with a nice promotion.


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5.3 Gastronomy as marketing tool
When we talk about gastronomy as a marketing tool for international tourism,
we can easily see the stereotypes. When you want to eat good pasta, go to
Italy. When you want to have good wine, go to France. This is actually free
promotion for these countries, but every country has its own spirit and all food
can be used in marketing.
We are surrounded by food promotions all the time, just turn on the television
and youll see advertisements.
Gastronomy is growing stronger and stronger, even on a local base. As
already mentioned, there are a lot of marketing strategies about food. This will
never change, because eating and drinking will always play an important role.
When people explore new tastes and they like them, they will come back. So
when you manage to make your food popular all over the world, you will have a
lot of tourists. This is the same for Vilnius, if they make Lithuanian dishes more
popular they can will get more tourists.

As Lithuanians are very proud of their own food and cultural heritage, and have
a strong cultural identity after gaining the independence, the tourists should be
introduced to their culture to offer a good point of view to the Lithuanian styled
dinners and drinks. Instead of telling about the things from afar, the tourists
should be introduced close by on the sights to see and explained the stories
behind each course.
To learn you need to see and hear, but also in this case to taste, because to
just know the ingredients is not enough to know how the product is in the end.

6 E-marketing
Digital marketing, also referred to as I-marketing, web marketing, online
marketing, or eMarketing, is the way make marketing of products and services
through the internet. This type of marketing has many advantages over
traditional marketing because it creates an easy and efficient way for both
large and small businesses have the opportunity to make their own advertising,
due to low costs, there is no limit advertising and is easy access worldwide to
quickly and effectively.
Some examples of this type of marketing are:
- Banners
- Pop-ups
- Pop-under
- Email Marketing

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- Sponsored Links.
- Social Networks

The reasons to invest in Internet marketing are the growth of users on the
internet increase in purchases via the internet and new ways of doing business
solve competitive dysfunctions, diversify channels and attract new customers,
has an immediate effect and user involvement.
The Digital Marketing applied to tourism is
one of the most effective ways to promote
destinations because according to some
studies 80% of tourist will use the internet
for planning and reservations, such as
viewing promotional videos about the
destination. A large part of the companies
referred to e-mail as one of the most
effective channels to reach the consumer,
such as social networks because much of the target audience spends some of
his time in these places, it becomes an easy and quick way to Marketing to do
such as creating pages on Facebook and other social networks. Creating
attractive websites facilitates direct sale to the consumer increasing sales.
Hospitality and tourism industry has probably been the most affected industry
by the Internet suppliers have been looking for new ways to expand channels
of distribution so that we can reach target travelers in a more efficient way.
E tourism offers opportunities for speedy communication and global access
with minimal expense.
The opportunity of disintermediation allows funnel product or services of travel
agents to directly target their customers resulting in travel agents being forced
to adopt their business medal from a intermediary to an infomediary.
E Commerce: Sit of technologies buy, sell, deliver, and optimize process
between businesses.
Benefits to buyers:
Convenient;
Easy and private;
Great product access and selection;
Offers comparative information;
Immediate and interactive.
To sellers

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Builds customer relationships;
Reduces costs;
Quick and efficient;
Reduces communication costs.
Models
Advertising; Auctioning; E-markets.
E Marketing
Crawlers (spiders);
Directory (human powered)
Paid listings;
Meta-tag: keywords;
Web site scanned;
7 Entrepreneurship
It can be argued that an entrepreneur requires several qualities to succeed at
their idea. In order for an entrepreneur to be successful they must have the
willingness, determination, eand ability to organize and have enough
confidence to take risks. Therefore an entrepreneur can be defined as a
person who develops an idea and aims enough focus and strength to make the
idea real and successful.
After researching the current situation in Vilnius, it has been found that they run
an annual prestigious competition, including economics and management
students from all over Europe. These students compete in diverse tasks to
suggest a winner. This competition encourages students to feel they are
capable of reaching the entrepreneurship status and also promotes Lithuania
as a developing gastronomic country.
At this moment in time there is a wine store named Vynoteka. The sole owner
of this company realized that there was a niche market in Vilnius as a city, and
hence this, developed his idea of importing and producing wines to sell to this
market. Today the company is growing and opening more stores to sell its
wonderful products.




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Practical part
1 Beer Route
1.1 Theme
The Beer Route is a very interesting route which has a broad target. Its a route
thats suitable for people from the age of 21 until the age of 70. There are
going to be a lot of tastings, but there are also educational programmes.
Because the route involves quite a lot of alcohol, we start this route just before
lunch until midnight.
1.2 Time table and information
11h30: nekutis Talkers
The tour starts in this pub, which is very nice to get to know the other
participants. The name means talkers, because beer makes people have
more conversations. The participants are going to have a tasting here with a
few village beers and a small snack.
Tasting: Kvietinis (comes from Vilnius), Butaut dvaro and some Gira.
Snacks: Kepinta duona su sriu ir esnaku which is toasted bread with
cheese and garlic.
12h45: La Boheme Restaurant
Its only a 9-minute-walk from nekutis and they serve great food. The
participants will have a lunch there. Theres only a main dish, because beers
very heavy on the stomach and they will get a lot of snacks. The drinks are not
included.
Lunch: chicken with mushroom sauce and French fries
14h00: Vilnius Cathedral Basilica of Saint Stanislaus and Vladislaus
They go from la Boheme to the famous Cathedral for a visit. The participants
can go by foot, because its only 600 meters from the restaurant. This is an
open visit without a guide. They can go into the cathedral and look at the
statues.
14h45: Bsi treias
Bsi treias is one of the oldest bars in Vilnius. Its not just a bar, its a mini
brewery. There will be an educational programme here about beer brewing.
The participants are going to be able to watch the brewing process and theyre
going to help to brew. After that theyre going to taste the home made beer
(light lager and black beer). There will also be a snack.
Tasting: home made beer
Snacks: Fried chicken wings

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16h30: Lietuvos banko muziejus money museum
The participants are going to have a guided tour in this museum. It is a survey
excursion which means they get information and then have a small quiz about
it. This visit is going to take about 1 hour.
18h00: Alaus Namai
This bar offers a lot of different beers. They have traditional Lithuanian beers
but also European beers. Its a very nice place which fits perfectly in the beer
route. The participants are going to taste the difference between Lithuanian
and other European beers. Theyre going to have dinner here as well.
Tasting: Porteris (Lithuanian dark beer, 6% vol.), Leffe bruin (Belgian dark
beer, 6,5% vol.) and La Trappe Blonde (Holland light beer, 6,5% vol.)
Dinner: Country sausages with sauerkraut, baked potatoes and BBQ sauce
and dessert of the chef
20h00: end of the tour
1.3 Costs

nekutis LTL 15,00
La Boheme LTL 23,00
Cathedral LTL 00,00
Bsi treias LTL 35,00
Money Museum LTL 10,00
Alaus Namai LTL 35,00
TOTAL LTL 118,00

The price for all the activities, lunch and dinner is 118,00 litas. The price for the
participants is going to be 130,00 litas. This is because there has to be a
benefit for the tour company.
1.4 Number of participants
The Beer Route is a group tour. Theres a capacity for 10 to 15 people. The
number of participants is rather low because there are tastings and theres an
educational programme as well. The less participants there are, the more
attention they are going to pay.

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1.5 Map

2 Wine Route
2.1 Theme
The wine route has been suggested for people between the ages of 30-60, as
the market for wine has developed lately in Lithuania this route seems sensible
to propose. It is going to be a little more up market and therefore cost more
than the other suggested routes.
The route is going to stretch over one and a half days including a hotel stay.
2.2 Time table and information
2.2.1 First day
16h00: Wine Club
On the first day there will be a wine tasting at the Wine Club, this includes
cheese tastings also. There will be many options of wine to taste with an
educational programme alongside helping the visitors to get the best out of
their time. The tasting will begin at 4pm and last for 1 hour and 40 minutes.
18h00: The Radisson Hotel
After the wine and cheese tasting the clients will make their own way to their
hotel, The Radisson, in the city centre. There is also an option of visiting the
Skybar in the hotel they will be staying at, the Skybar is a cocktail Bar
overlooking the city..
20h00: Esse Restaurant
A three course meal will be arranged at the Esse restaurant. This is a wine bar
which also sells Lithuanian food. Drinks and wine are not included

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2.2.2 Second day
12h00: Torres wine and food festival
At this festival there are many activities taking place such as, brain challenges,
music, tastings, and chances to win large amounts of money.
17h00 Palace of the Grand Dukes of Lithuania
The reconstructed Palace of the Grand Dukes of Lithuania, the former political,
diplomatic, cultural center of the State, was one of the most famous in Europe
in the 15th-17th centures and was demolished in the beginning of the 19th
century.
Price - Adult 10 LTL, schoolchild, student, senior 5 LTL
17h30: Gediminas Tower of the Upper Castle
The Vilnius Castle Museum was opened in 1960, and in 1968 it became a
subdivision of the Lithuanian National Museum. The exposition of the Vilnius
Castle Museum displays reconstruction models of Vilnius castles of the second
part of the 14th and the beginning of the 17th centuries, armament,
iconographic material of old Vilnius. An observation deck on the top of the
tower is the best place from which to appreciate a magnificent panorama of
Vilnius.
Price - Adults 5 LTL, schoolchild, student, senior 2 LT
18h00: Bernardine Gardens
Bernardine Garden is situated right in the heart of Vilnius, between Gediminas
Hill, the Vilnel River and the Bernardine monastery. After more than a year of
renovations, the Bernardine Gardens (former Sereikiks Park) have opened
to Vilnius residents and guests. The restored park has regained its historic
name, which was used from the end of the XVth century up until World War II,
as well as its authentic appearance, which was created by artist Vladislovas
trausas in the XIX century.
2.3 Costs

Wine Club tasting 60,00 litas
Esse Restaurant 100,00 litas
Radisson Hotel 270,00 litas/2 persons
Wine festival 125,00 litas
Palace of the Grand Dukes 10,00 litas
Gediminas Tower of the Upper 5,00 litas

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Castle
Bernardine Gardens 0,00 litas
TOTAL 435,00 litas
The price for this weekend is 435,00 litas for the activities, dinner and overnight
stay in the Radisson Blue. The tour operator will charge 470,00 litas.
2.4 Number of participants
Because it is a more expensive tour, there can only join 10 people. This is
because theres a hotel stay and a fine dinner included. It cannot be crowded
because the people wont feel at ease otherwise.
2.5 Map

3 Traditional Potato Route
3.1 Theme
The whole point of this route is that the participants get to know the eating
habits of the Lithuanians. This route is going to be very traditional, but very
nice. This route is mostly for families, because there are a lot of childrens
activities planned.
3.2 Time table and information
09h00: Cathedral Square
The tour starts at 9o clock in the morning. The Cathedral square is the
meeting point. The guide will be waiting for the participants here and give some
information about the Cathedral.
09h30 Transportation from Vilnius cathedral to Trakai by bus.

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10h15 Trakai
Excursion to Trakai castle, visiting museum inside the castle.

12h00: lunch at the Senoji Kibinin Trak Vokje
Here theres a traditional potato dish degustation planned. The participants are
going to have cepelinai, potato pancakes and kugelis with Gira.
13h30: transportation by bus from Senoji kibinine traku vokeje to the
Potato field farm
The participants are going to a potato farm close to Anyksciai. They will meet a
farmer who grows potatoes there. He will educate the group about the potato
history of Lithuania and also tell them about the potato growing process. There
is also the opportunity to dig potatoes themselves and buy them as a souvenir.
Theres also a gift shop where you can buy statues made of potatoes in funny
shapes.
15h00: transportation to Anyksciai arkliu museum
15h30: Excursion in Arkliu muziejus
The participants are going to visit the unique Horse Museum located 8 km
outside Anyksciai. Its the biggest and most visited museum in Anyksciai. The
importance of the horse to the economy and agriculture of Lithuania is the
main topic of the exhibits collected in the Museum. Since 1992 the Horse
Museum became a branch of A.Baranauskas and A.Vienuolis-Zukauskas
Memorial Museum. More than 35 000 tourists visit this unique Museum every
year.
16h30: Horse riding
Tourists can ride a horse or get into a horse-carriage and take a ride. This
museum appeals more to the children rather than the adults. They will not
forget their experience meeting the horse as well as riding it. They can also
enjoy themselves in the playground with the merry-go-round and an original
swing.
They can choose between riding in the paddock (1 round) or taking a ride in a
horse-carriage (1.5 km)
17h00: hammering the horseshoe lesson
Lithuania is proud of having preserved the rural wisdom and culture. The Horse
museum, which glorifies the Anykiai region recalls us that we all are the
descendants of rural cultivators, which do not renounce their origin. This is
where the crafts that glorify Lithuania revise: blacksmith hammering the
horseshoe, bedspread ornaments are born in the weavers machine,
wheelwright bending the willow bow.

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17h30: Pasagl restaurant
Dinner is planned in the Pasagl restaurant. There will be an educational part
about the food they are serving there. The things theyre going to talk about
are: baked potatoes, kugelis, potato soup, 40lt per person
18:30 listening to Lithuanian traditional music with some activities.
19h00: transfer with a bus from Anyksciai to Vilnius cathedral
20h30: end of the tour
3.3 Cost

Trakai adults LTL 18,00
Trakai children/students LTL 8,00
Lunch adults LTL 30,00
Lunch children LTL 20,00
Arkliu Museum LTL 9,00
Pasagl dinner adults LTL 40,00
Pasagl dinner children LTL 25,00
TOTAL ADULTS LTL 97,00
TOTAL CHILDREN LTL 62,00
The price for an adult is 97,00 litas, for a child its 62,00 litas. This price only
includes the activities, lunch and dinner. This whole tour is by bus, so we have
to charge an extra fee for that. Theres also the extra fee for the tour operator.
This trip will be 165,00 litas for an adult and for a child it is 115,00 litas.
3.4 Number of participants
This tour was developed for families, so we need to have children and adults in
the group. The maximum capacity is 20 persons. This is because we already
have to divide the group into two, because there cannot fit that many people in
the museum at once.

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3.5 Map


















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References
1. Holloway, J (200). Marketing for Tourism. 4th ed. unknown: Pearson
Education. 29-58
2. Anon. (2014). Competition. Available:
http://www.ecvilnius.com/#!/competition.html. Last accessed 8th Apr
2014.
3. Anon. (2014). Baroque City on the Borderline Between Two
Worlds.Available: http://www.vilnius-
tourism.lt/en/spaudai/atsisiusti/tekstai-apie-vilniu/temos-
straipsniams/. Last accessed 11th April 2014.