GUIDELINES

1 In the yellow cell to the right of "Territory" select your territory HQ from the drop down list
2 Check if the correct Region and State appear in the adjacent cells
3 Data for the products that are mentioned in the sheet have to be necessarily entered (PL DO NOT CHANGE THE SEQUENCE)
4 In column J the attribute of the product that is an adantage over others has to be mentioned
5 In column K mention the volume of product sold in the preceeding 12 months in KGs
6 In column L mention the Seed Rate in KGs, for example for 250 gms per acre - enter 0.250
7 In column N mention the yield in TON
8 In column O mention the distributor price of the variety
9 In column P mention the maximum produce price of this variety in the preceeding 12 months
10 In column Q mention the minimum produce price of this variety in the preceeding 12 months
11 After filling out the details of the products mentioned in the sheet, proceed to fill out the details of other leading varieties in your territories. ALSO PROVIDE DATA FOR SEMINIS PRODUCTS
12 If the variety is new (launched in the previous 12 months in your territory) in column F select "New Product" from the drop down menu
13 If the variety is old (launched earlier than the previous 12 months in your territory) leave column F BLANK
14 In column G mention the variety name
15 In column H select the Company Name from the drop down menu. If the company name does not appear here, select "OTHER" in the drop down
16 In column H if you have selected "OTHER" enter the company name in column I, else leave it blank
17 Columns F to Q refer to the HYBRID Varieties of the segment mentioned in column E
18 Columns R to AA refer to the OP Varieties of the segment mentioned in column E
19 In column AC in the first cell of this segment select the appropriate option from drop down
20 In column AC mention the trend of OP to hybrid conversion for your territory
21 In AE mention the critical requirements for success in this segment in your territory - for example if under current circumstances what does a product need to have to succeed?
22 In column AF in the first cell of this segment select the appropriate option from drop down
23 In column AF mention the emerging market trends in your territory
24 In columns K, L, N, O, P, Q, U, V, X, AA you can enter only numbers. If you try to enter kg or grams or any text; it will show an error message
25 For every segment mention the details of leading products in your territory
26 After entering the data for leading products, you may club the rest of the products and enter the product name as "OTEHRS" to enter the balance market data
27 For "OTHERS" product the company name should also be selected as "OTHERS" from the drop down and columns I & column J need to be left blank
28 The worksheet "WORKINGS" is for you do your workings of the data collected, if you need to. You can make any change you want to in that sheet.
Note:
Pl try to provide sales data for as many varieties as possible (variety wise sales data must be equivalent to 90 % of the size of a particular segment. You can indicate balance 10 %
sales as Others)
Summation of sales of all hybrids + OTHERS must be equal to segment size of your territory
Data for the products that are mentioned in the sheet have to be necessarily entered (PL DO NOT CHANGE THE SEQUENCE)
In column J the attribute of the product that is an adantage over others has to be mentioned
In column P mention the maximum produce price of this variety in the preceeding 12 months
In column Q mention the minimum produce price of this variety in the preceeding 12 months
After filling out the details of the products mentioned in the sheet, proceed to fill out the details of other leading varieties in your territories. ALSO PROVIDE DATA FOR SEMINIS PRODUCTS
If the variety is new (launched in the previous 12 months in your territory) in column F select "New Product" from the drop down menu
If the variety is old (launched earlier than the previous 12 months in your territory) leave column F BLANK
In column H select the Company Name from the drop down menu. If the company name does not appear here, select "OTHER" in the drop down
In column H if you have selected "OTHER" enter the company name in column I, else leave it blank
In AE mention the critical requirements for success in this segment in your territory - for example if under current circumstances what does a product need to have to succeed?
In columns K, L, N, O, P, Q, U, V, X, AA you can enter only numbers. If you try to enter kg or grams or any text; it will show an error message
After entering the data for leading products, you may club the rest of the products and enter the product name as "OTEHRS" to enter the balance market data
For "OTHERS" product the company name should also be selected as "OTHERS" from the drop down and columns I & column J need to be left blank
The worksheet "WORKINGS" is for you do your workings of the data collected, if you need to. You can make any change you want to in that sheet.
Pl try to provide sales data for as many varieties as possible (variety wise sales data must be equivalent to 90 % of the size of a particular segment. You can indicate balance 10 %
Summation of sales of all hybrids + OTHERS must be equal to segment size of your territory
Crop CAUIFLOWER Territory Karnal
Region Aravali State Haryana
HYBRID HYBRID HYBRID HYBRID
Segment Type Product Company Other Company
MAIN SEASON - TEMPERATE
TOTAL
MAIN SEASON - TEMPERATE 350 Lucky Syngenta
MAIN SEASON - TEMPERATE Tetris Syngenta
MAIN SEASON - TEMPERATE Snow Heart Syngenta
MAIN SEASON - TEMPERATE Aniket Syngenta
MAIN SEASON - TEMPERATE NS 84 Namdhari
MAIN SEASON - TEMPERATE US 178 U.S.Agri
MAIN SEASON - TEMPERATE Cashmere Sakata
MAIN SEASON - TEMPERATE GC 80 Advanta
MAIN SEASON - TEMPERATE White Gold Advanta
MAIN SEASON - TEMPERATE Singada Advanta
MAIN SEASON - TEMPERATE Amazing Bejo Sheetal
MAIN SEASON - TEMPERATE Snow Crown Takii
MAIN SEASON - TEMPERATE Swati Takii
MAIN SEASON - TEMPERATE Maharani Others Clause
MAIN SEASON - TEMPERATE Shimla Others Clause
MAIN SEASON - TEMPERATE Taj Others Nickerson
MAIN SEASON - TEMPERATE Snow Mistique Takii
MAIN SEASON - TEMPERATE Madhuri Others Clause
MAIN SEASON - TEMPERATE Sweta Seminis
MAIN SEASON - TEMPERATE Girija Seminis
MAIN SEASON - TEMPERATE Hansa Seminis
MAIN SEASON - TEMPERATE Sukanya Seminis
MAIN SEASON - TEMPERATE
MAIN SEASON - TEMPERATE
MAIN SEASON - TEMPERATE
MAIN SEASON - TEMPERATE
MAIN SEASON - TEMPERATE Others
MAIN SEASON - TEMPERATE Others
MAIN SEASON - TEMPERATE Others
SEMI TROPICAL TOTAL
SEMI TROPICAL 200 Suhasini Syngenta
SEMI TROPICAL Kimya Syngenta
SEMI TROPICAL Pawas Syngenta
SEMI TROPICAL Snow Fresh Syngenta
SEMI TROPICAL NS 60 Namdhari
SEMI TROPICAL Fiza Nunhems
SEMI TROPICAL NS 531 Namdhari
SEMI TROPICAL NS 555 Namdhari
SEMI TROPICAL Shigra Advanta
SEMI TROPICAL Atishigra Namdhari
SEMI TROPICAL White contessa Sakata
SEMI TROPICAL White Flash Sakata
SEMI TROPICAL White Carona Sakata
SEMI TROPICAL Rimjhim Advanta
SEMI TROPICAL US 617 U.S.Agri
SEMI TROPICAL GC 277 Advanta
SEMI TROPICAL GC 12 Advanta
SEMI TROPICAL Fujiyama Others Tokita
SEMI TROPICAL Garima Advanta
SEMI TROPICAL Snow Grace Takii
SEMI TROPICAL Madhuri Others Clause
SEMI TROPICAL Megha Seminis
SEMI TROPICAL Barkha Seminis
SEMI TROPICAL Anuradha Seminis
SEMI TROPICAL Shobha East-West
SEMI TROPICAL Deepa Bejo Sheetal
SEMI TROPICAL Snow Crown Takii
SEMI TROPICAL Snow Emperor Takii
SEMI TROPICAL
SEMI TROPICAL Others
SEMI TROPICAL Others
SEMI TROPICAL Others
TROPICAL TOTAL
TROPICAL Quickset Syngenta
TROPICAL Snow cloud Syngenta
TROPICAL Girishma Namdhari
TROPICAL White Shot Sakata
TROPICAL White Marble Sakata
TROPICAL Shigra Advanta
TROPICAL Atishigra Namdhari
TROPICAL GC 10 Advanta
TROPICAL Anuradha Seminis
TROPICAL Trisha Seminis
TROPICAL Deepa Bejo Sheetal
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL
TROPICAL Others
TROPICAL Others
TROPICAL Others
TROPICAL Others
TROPICAL Others
HYBRID HYBRID HYBRID HYBRID HYBRID
Differential Advantage Sales in Kg
Seed rate
(kg/acre)
Yield (Ton per
acre)
Distributor Price
(Rs/kg)
350
white compact curd, self blanching 30 0.120 22.000 30,000 INR
compact curd, adeptebility, good blanching 10 0.120 22.000 25,000 INR
Whitness, Compectness, adeptibility 10 0.120 22.000 25,000 INR
whitness, Compectness 10 0.120 20.000
compact white curd, earlyness 15 0.120 22.000 25,000 INR
compact white curd, blanching 10 0.120 20.000 25,000 INR
wide adoptebility, blanching, white compact curd 120 0.120 20.000 20,000 INR
50
50
45
200
Earlyness, White Compact curd, Self Blanching 130 0.120 20.000 22,500 INR
whitness, earlyness, blanching 5 0.120 18.000 20,000 INR
Earlyness, compact white curd 25 0.120 15.000 18,000 INR
40
0
HYBRID HYBRID OP OP OP OP
MAX Produce
Price (Rs/kg)
MIN Produce
Price (Rs/kg) Product Company Differential Advantage Sales in Kg
12.00 INR 3.00 INR 0
12.00 INR 8.00 INR
10.00 INR 3.00 INR
12.00 INR 5.00 INR
10.00 INR 3.00 INR
8.00 INR 3.00 INR
8.00 INR 3.00 INR
8.00 INR 3.00 INR
10.00 INR 2.00 INR 3,100
8.00 INR 2.00 INR katki Advanta white compact curd, Self blanching 1,500
10.00 INR 6.00 INR katki sungro compact curd, uniformity, white curd 800
katki Doctor compact curd, uniformity, white curd 800
10.00 INR 5.00 INR
- INR - INR 0
OP OP OP OP OP SEGMENT
Seed rate
(kg/acre)
Yield (Ton per
acre)
Distributor Price
(Rs/kg)
MAX Produce
Price (Rs/kg)
MIN Produce
Price (Rs/kg) OP to Hybrid Trends
- INR - INR
12.00 INR 4.00 INR
0.800 13.000 2,000 INR 12.00 INR 5.00 INR
0.800 12.000 1,800 INR 12.00 INR 4.00 INR
0.800 12.000 1,800 INR 12.00 INR 4.00 INR
- INR - INR
SEGMENT SEGMENT
Critical Requirements for success in Segment
(three top features) Emerging Market Trends
heat tolerance, self bleanching. Earlyness Produce price
earlyness, uniformity, colour Produce price
Crop CABBAGE Territory Karnal
Region Aravali State Haryana
HYBRID HYBRID HYBRID HYBRID
Segment Type Product Company Other Company
FRC: early maturing; round,
small to medium size head
(500 gm to 1 Kg on average),
compact, low field holding
capacity
TOTAL
FRC 50 Green Ball Nunhems
FRC NS 143 Namdhari
FRC NS 22 Namdhari
FRC NS 25 Namdhari
FRC NS 43 Namdhari
FRC NS 83 Namdhari
FRC Green Express Sakata
FRC Asha East-West
FRC GC 50 Advanta
FRC Golden cross Takii
FRC No. 621 Takii
FRC Shatabdi Others Bioseed
FRC Diamond Express Seminis
FRC Green Flash Seminis
FRC Millenium 111 Seminis
FRC
FRC
FRC
FRC
FRC
FRC
FRC
FRC
FRC Others
FRC Others
FRC Others
FUS: medium maturity;
round, compact, head size:
more than 1 Kg and upto 1.5
Kg; excellent field holding
capacity
TOTAL
FUS 150 BC 64 Syngenta
FUS BC 76 Syngenta
FUS BC 79 Syngenta
FUS BC 90 Syngenta
FUS Green Globe Syngenta
FUS Bahar Nunhems
FUS Pragati Nunhems
FUS Kranti Mahyco
FUS NS 183 Namdhari
FUS Saurab Namdhari
FUS Green Express Sakata
FUS GC 60 Advanta
FUS GC 65 Advanta
FUS Varun Advanta
FUS Border Advanta
FUS EURO 2 Advanta
FUS GC 92 Advanta
FUS Fieldman Bejo Sheetal
FUS Bajrang Bejo Sheetal
FUS Branko Bejo Sheetal
FUS Invento Bejo Sheetal
FUS Globe master Takii
FUS Green Coronet Takii
FUS No. 621 Takii
FUS Maharani Others Pahuja
FUS Rare Ball Others Kaneko
FUS S-92 Others Sungro
FUS Improved 92 Others Sungro
FUS Bharati Others Suttind
FUS Himrani Others Crystal
FUS Royal Challenger Others Crystal
FUS Saint Seminis
FUS Green Challenger Seminis
FUS Green Voyager Seminis
FUS Shaurya Seminis
FUS Wonder Ball Seminis
FUS Green Wonder Seminis
FUS Sona Seminis
FUS
FUS
FUS
FUS
FUS
FUS Others
FUS Others
FUS Others
FLH: late maturity; round,
compact, big head size (1.75
Kg and more); excellent field
holding capacity
TOTAL
FLH Quisto Syngenta
FLH No. 261 Mahyco
FLH NS 22 Namdhari
FLH NS 25 Namdhari
FLH Blue Vantage Sakata
FLH Branko Bejo Sheetal
FLH No. 621 Takii
FLH Indu Seminis
FLH Vignesh Seminis
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH
FLH Others
FLH Others
FLH Others
TRP: Semi flat / flat head TOTAL
TRP Equatoria Syngenta
TRP Summer Queen Syngenta
TRP Unnati Nunhems
TRP Harirani Mahyco
TRP NS 35 Namdhari
TRP NS 43 Namdhari
TRP Omphalos Seminis
TRP Empire Seminis
TRP Quartz Seminis
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP
TRP Others
TRP Others
TRP Others
HYBRID HYBRID HYBRID HYBRID HYBRID HYBRID HYBRID
Differential Advantage Sales in Kg
Seed rate
(kg/acre)
Yield (Ton per
acre)
Distributor Price
(Rs/kg)
MAX Produce
Price (Rs/kg)
MIN Produce
Price (Rs/kg)
0 - INR - INR
90 8.00 INR 2.00 INR
Earlyness, long stock, wide adoptebility 20 0.130 28.000 12,000 INR 8.00 INR 2.00 INR
Smooth curd, rot tolerance 20 0.130 24.000 12,000 INR 8.00 INR 2.00 INR
Rot tolerance, fild holding capecity 50 0.130 30.000 15,000 INR 8.00 INR 2.00 INR
0 - INR - INR
0 - INR - INR
OP OP OP OP OP OP
Product Company Differential Advantage Sales in Kg
Seed rate
(kg/acre)
Yield (Ton per
acre)
0
0
0
0
OP OP OP SEGMENT SEGMENT
Distributor Price
(Rs/kg)
MAX Produce
Price (Rs/kg)
MIN Produce
Price (Rs/kg) OP to Hybrid Trends
Critical Requirements for success in Segment
(three top features)
- INR - INR
- INR - INR
earlyness, smothness, rot tolerance
- INR - INR
- INR - INR
SEGMENT
Emerging Market Trends
Produce price