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LEGO maintains all rights and intellectual property


rights in and to the LEGO SERIOUS PLAY methodology
as well as LEGO SERIOUS PLAY materials, including,
without limitation, the following:

The trademarks LEGO SERIOUS PLAY
and SERIOUS PLAY
The trademark IMAGINOPEDIA
The copyrighted LEGO materials for Real
Time Strategy and Real Time Identity
The copyrighted IMAGINOPEDIA guide books
The copyrighted Facilitator Manual(s)*
The copyrighted Window workshop materials
The copyrighted LEGO SERIOUS PLAY
marketing materials
1.
Trademark Guidelines
- LEGO

IP rights
Individuals, who successfully have gone through the
full LEGO SERIOUS PLAY training as organized
by LEGO as either the ve day training or the more
concentrated four day training, are recognized
by LEGO as Trained LEGO SERIOUS PLAY
Facilitator. Such individuals have received a
diploma as evidence for this recognition.
Individuals who have received the rst day
training (the one day training) will not obtain
this recognition.
Trained LEGO

SERIOUS PLAY

Facilitators
may place this recognition (Trained LEGO

SERIOUS PLAY

Facilitator) on their own


websites and other visual media as part of
their marketing eorts.
2.
Trademark Guidelines
- how to inform about having received training
LEGO

SERIOUS PLAY


Trained LSP facilitator
Incorrect
correct
3.
Trademark Guidelines
- how to inform about LSP related offerings
No oerings must be marketed or labelled as
LEGO

SERIOUS PLAY

workshops / experiences
/ trainings etc and no other terms may be used
to imply that such oerings originate from, are
sponsored, endorsed or sanctioned by the
LEGO Group.
The LEGO logo and the LEGO

SERIOUS PLAY


logo itself may not be used as part of facilitators
visual marketing or oering.
No LEGO trademark or name may be used on
facilitators stationary, business cards, websites
or other corporate identity indicators.
Facilitators are of course allowed to market their
services to end clients under their own brand
while labelling the oering in a way, which clearly
is not a copy of the wording and denitions
used in the materials to which LEGO holds the
proprietary rights.
4.
Trademark Guidelines
- dos and donts
The oering and marketing may make descriptive
reference to the use of LEGO SERIOUS PLAY
materials and methodology.

Example: a consultancy rm may market its
services as follows:
Better Process Consultancy oers
Participatory Strategic Development
Workshop using the LEGO SERIOUS
PLAY materials and methodology.

Example: a consultancy rm may market its
services as follows:
Great Training Company oers Facilitator
Training Workshop in the use of LEGO
SERIOUS PLAY materials and methodology.

Example: a consultancy rm may not market
its services as follows:
Great Training Company oers LEGO
SERIOUS PLAY training or Better Process
Consultancy oers LEGO SERIOUS PLAY
Workshop.
Incorrect
correct
correct
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LEGO, the LEGO logo, the Brick,
Knob conguration and the
Minigure are trademarks
of the LEGO Group. 2010
The LEGO Group.