Marco Carola Presents Electric Dance (5 hour set) Its

all about the music Productions

Venue: Electric Brixton
Capacity: 1700
Ticket price: 20
Max revenue: 34,000

Artist cost (12,400 MAX):
Headline artist: 5,500
1
st
support artist: 3,000
2
nd
support artist: 2,400
3
rd
support artist: 1,500

Venue hire: 4,000
Sound engineer: 150 per night
Light engineer: 150 per night
Flyers: 180 (1000)
Posters: 120 (50)

Total cost spent: 17,000
Break even at 850 people
Max profit: 17,000

The comparisons I have used with my event to the case study is the same structure layout
and the cost of the flyers, posters and cost outcomes. So in the proposal the venue is much
smaller and not up to a professional public event. With my case study proposal I have
chosen a venue that I know well from experience to handle such a large scale
event/production. The case study has a near enough similar capacity size to Electric Brixton.
My cost is lower than the case study but higher than the event proposal.
The difference between my proposal to the case study is the case study had a greater loss of
profit to mine but had a higher profit income. More money would be spent on the bands
management team and event staff than my event which would meanly be spent on artist
and venue.

The maximum revenue I make in my proposal is 34,000. Half of that is spent on artist
management and the artists. Than second spending of that is on venue hire and engineers. I
decided on to use the same artist management for all the artist.