Li phn nn ca khch hng l Vng

Khch hng rt d tr thnh i tc ca i th cnh tranh

Nu khch hng ca bn phn nn v mt iu g lin quan n doanh nghip
ca bn, bn phi bit rng, mt s ngi khc cng gp vn tng t nhng h chng
bao gi ni mt li no c bi h khng thch to ting, m nhng sau h li lng lng
khng hp tc vi bn v tm ngay n i th cnh tranh..
Nu khng mun iu ny xy ra, cc tt nht l bn hy yu cu khch hng
thng xuyn a phn hi v sau xem bn lm c g cho h.
Li phn nn chnh l li nhc nh bn
Trong khi hu ht nhng li phn nn xut pht t s tht vng ca khch hng th
li chnh l c hi tt nhn nhn li xem, bn nm bt nhu cu ca khch hng
nh th no.
Nu nhiu ngi phn nn cng chung v mt vn no th bn s hiu n
hn v nhn ra ngay li sai ca mnh.
Khch hng v sc mnh ca qung co truyn ming
Bn cn hiu rng nhng li phn nn ca khch hng khng phi l kt thc mt
vn m thc t, n gn nh mt s khi u bi v khi x l tnh hung kho lo,
ng nhin n li tr thnh c hi kinh doanh ca bn.
Khi mt vn c gii quyt tha mn, khch hng s ni vi t nht 10 ngi
khc v tri nghim ca h. c gi l gi tr ca qung co truyn ming - mt
trong nhng hnh thc qung co thnh hnh v c hiu qu nht hin nay.
Ngc li, nu khch hng cha c hi lng v nhng g bn lm th h cng s
ni vi ngi khc nh vy, thm ch cn ni vi nhiu ngi hn th. V y l mi
nguy hi ln cho doanh nghip ca bn, c bit khi n c thng tin qua phng tin
truyn thng internet.
Khch hng gip cng vic kinh doanh tin trin tt
Nu qu u t thi gian vo chin dch marketing m sao lng n vic quan tm
ti khch hng th qu l mt vn nguy him.
Nu bn th hin mt thi lch s, mt s t nh cn thn v quan tm su sc
vi nhng li phn nn ca khch hng th bn gii quyt c cng vic mt cch nhanh
chng bng khng th ngc li, h s lm cho bn tr nn rc ri v phc tp hn. iu
ny nh hng rt nhiu n cng vic kinh doanh ca bn.
Bn ng qun iu ny, gi mt khch hng cn kh hn c c c mt khch
hng mi. Cho nn, hy hnh ng theo nhng g m bn cam kt vi khch hng v
thng xuyn cp nht nhng cng vic ang lm cho khch hng thy c bn
gip h nh th no v tin trnh ra sao.
Thay v phn nn, khch hng xin li v khng s mua sn phm/dch v ca bn
na
Nu bn u t thi gian, cng sc vo vic khc v pht l chuyn tm hiu
nguyn nhn gy nn s tht vng ca khch hng th chc chn bn t kha cnh ca
kinh doanh ca mnh. V iu g n tt s n, thay v gy kh khn cho bn, khch
hng chn nn, xin li lm phin ri sau tuyt i khng mua sn phm/dch v ca
doanh nghip bn na. Nh vy, v hnh chung chnh bn t nh mt khch hng,
trong khi h li l ngun sinh li nhanh nht.
Khch hng thng nhn ra nhng sai lm trong sn phm/dch v
Nguyn nhn gy nn hu ht nhng li phn nn l khch hng khng c tho
mn vi nhng yu cu ca mnh, hay ni cch khc, sn phm/dch v ca bn khng
ng nh nhng g h mong i. c th l do bn ni hoc ni khng ng, vic g
lm hoc khng lm. Hay n gin c th l iu lm cho khch hng cm thy
lng tng v phin toi.

Vi bt k l do no nh trn th cc khch hng thng khng hi lng, v nhng
iu m h mong i t doanh nghip khng c thc hin. T vin cnh , h
mun doanh nghip cn phi gii quyt nhanh chng.

Khch hng s gip bn hiu mt s vn nhm ln v gip doanh nghip pht
trin tt hn. phi l mt iu may mn. Cho nn, tt nht bn cn mang n cho
khch hng nhng iu m h mong i (tt nhin l nhng yu cu hp l) v sau
tng mn qu c gi tr hoc gi th cm n khch hng vi l do gip bn ch n
nhng s sut nh .