Environmental Trends in News Channels 2009 13

nvironmental
Trends in News
Channels 2009-13
Published by:
CMS ENVIS Centre on Environment and Media
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Disclamer
Although every precaution has been taken in the preparation of this publication,
CMS assumes no responsibility for errors or omissions, which arise from the
information received from other sources. Neither does it take any liability for any
damage resulting from the use of Information contained herein.
Published by
CMS ENVIS Centre on Environment and Media, New Delhi
Compiled and Edited by
Anand A Jha, ENVIS Co-ordinator
Yamini Verma (PhD), Programme Offcer (Information Management)
Prabhakar Kumar, Cordinator (CMS Media Lab)
Anil Kumar Pandey, Research Executive (CMS Media Lab)
With Inputs from
Alka Tomar & P N Vasanti
Data and Information Source
CMS Media Lab
Design: Zia ul Arfin & Neel Kamal
PREFACE
Undoubtedly, society and electronic media are congenially intertwined. They have very
symbiotic relationship and have extraneous infuence on each other. However, the
need is to accommodate environment effectively so that the validity of its essence is
comprehended and widespread understanding is generated.
For long now electronic media has not been able to do justice to the environment
related issues. Quantitatively it cannot be omitted from notifying that news channels,
acclaimed features of the electronic media, have still not impressively taken up the
cause of environmental related issues. They still seem to be staggering to push in the
environmental news and actually have not given it a deserving space. To bring this
concern to the fore, CMS ENVIS Centre has been regularly analyzing the coverage of
environmental issues in the seven mainstream 24X7 news channels.
This publication features past trends in the media in terms of the coverage of
environmental issues. The Centre frmly believes that this seminal work will be a
catalyst for promoting environmental concerns in the country. We are thankful to the
Ministry of Environment and Forests, GoI for its continued support and guidance.
CMS ENVIS Centre
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INTRODUCTION
Media can be the channel for environmental communication (i.e., how media portray the
environment, such as through science journalism, flm treatments, web sites), and the content
of environmental communication (i.e., how to design media and messages for affecting
environmental policy, educating interested stakeholders about the environment, and improving
access to environmental information and experiences). There are numerous channels
dedicated to the coverage of environmental issues including the Discovery Channel, Animal
Planet and National Geographic. Environmentalists use the web to distribute information
about the environment and to maintain online communities and organize activist projects.
Media has impact on the environment in more direct ways as well. The manufacturing and
disposal of media hardware, for instance, have substantial environmental effects. But when it
comes to coverage by the news channels, the picture is dismal.
The dearth of environmental coverage is certainly not due to dearth of visual material
or lack of confict; the TV channels go by the policy why bore people with countrys
efforts with regard to environmental protection when they can be entertained instead.
They forget that over the years, environment has become an extremely grave and sensitive
issue. Therefore, its adequate coverage becomes all the more mandatory. It is the backbone
of our survival and consistent maintenance on earth. The Electronic media needs to lend
the required space and structure to environment that it rightfully holds. Only then, a mature
and palpable interaction will be made possible.
Objectives and scope of the study
To bring this concern to the fore, CMS ENVIS Centre undertook regular analysis of
environmental issues coverage on seven mainstream 24X7 television news channels. These
refect on the overall coverage and priorities given to environment related issues by these
channels currently. This study covers a four year period from 2009 to 2013. It is anticipated
that the fndings of this study would help create an adequate advocacy platform to voice
environmental concerns through the electronic media.
Methodology
CMS ENVIS Centre has undertaken signifcant experimentation over the years to develop
a robust and rigorous methodology to analyse environment related content on the news
channels. The data generated through this research was both qualitative and quantitative
in nature. Essentially, the study adopted the following procedure for data collection and
analysis:
Determining the channels to be studied: The channels to be studied were 1.
determined based on their viewership and popularity. These are DD News, Aaj
Tak, CNN IBN, NDTV 24X7, Star News and Zee News.
Determining the time span of the news cast for the study: The prime time 2.
programming is the industry benchmark in News television for all signifcant
events and issues that are prominently covered on a particular day. Therefore,
prime time band from 7 to 11 pm was selected for the study.
Recording and classifying the news: The news was recorded and the tapes were 3.
then reviewed. Thereafter, the news stories were listed under various predefned
categories, such as politics, business, sports, environment, crime, etc., to generate
quantitative data. The contents were listed and documented in the log sheets.
Further classifcation and analysis of environment related news: Then, 4.
environment related stories were separately reviewed and classifed.
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CONTENT
Preface
Introduction
Media Analysis 2013 5-11
January - June 2013
July - September 2013
October - December 2013
January - March 2012
April - June 2012
April - June 2011
April - June 2010
April - June 2009
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1
2009 2010 2011
TV News Trends
16.03
20.36
17.93
12.47
16.09
17.68
10.13
4.86
12.74
5.74
9.72
5.16
0.85
0.18
0.51
0.19
0.60
0.09
1.53
1.87
1.29
1.19
0.84
1.00
0 10 20 30
Figures are Percentage of Total News Time of 6 National News C
0 10 20 30 0 10
Figures are based on Prime Time (711 PM) Coverage of 6 Natio
News ChannelsAaj Tak, CNN IBN, DD News, NDTV 24x7, Star N
1 2012 2013
s 20092013
13.06
28.69
10.04
28.62
10.16
6.63
9.58
8.31
0.63
0.08
0.69
0.05
0.65
1.00
0.32
1.06
Channels
Source: CMS Media Lab
20 30 0 10 20 30 0 10 20 30
nal News Channels
News/ ABP News & Zee News
TV News Trends 2009-2013
The year wise analysis of six prominent news channels (Aaj Tak, DD news, Zee news, ABP,
CNN IBN and NDTV) reveals that the news on politics, sports, entertainment and crime had
maximum coverage in fve years (see fgure below). In 2009, the coverage on environment was
only 1.53% and news on politics was 20.36%. In the year 2010 the coverage of sports news was
17.93% in comparison with the environment news 1.29%. Since 2011 to year 2013 the coverage
on politics had dominated on the other social issues. The coverage on environment news had
declined since 2009 which is the alarming situation for environment conservationists.
Fig.1 Five year Environmental Trend in Six News Channels
Figures are Percentage of Total News Time of 6 National News Channels
Figures are based on Prime Time (7-11 PM) Coverage of 6 National News Channels
News ChannelsAaj Tak, CNN IBN, DD News, NDTV 24x7, Star News/ABP News & Zee News
Prime time coverage of stories 2009-2013
The media in fve years had focused rarely on different environmental issues such as agriculture,
weather, natural disaster and wildlife. In the year 2009 ABP, Aaj Tak and Zee news channels
mostly focused on the stories on natural disaster. In the same year, Zee news channel had
delivered the maximumtime 3.78% minutes on natural disaster issues.Here, the NDTV news
channel had provided 1.3% on environment & wildlife stories.
The next year 2010 the ABP news channel had 7.8% and Aaj Tak 6.6%coverage onthe natural
disasters (see fgure below). And the Zee news channel had the highest coverage slot of 5.88%
minutes. The stories coverage on weather had also increased manifolds by Aaj Tak news
channel that contributed 2.1%. Andthe NDTV news channel had provided 2.26% the highest
time slot in the environment and wildlife category (see table below).
Five Year Environmental Trends in
News Channels 2009-2013
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Since 2011 the gradual decrease in the coverage on natural disaster, weather and environment
& wildlife were recorded in all the prominent news channels. The most apparent decrease
was observed on the coverage of environment and wildlife stories in Aaj Tak, ABP news,
Zee news and CNN IBN news channels in the year 2013 (see fgure below). The DD and
NDTV news channel had the 0.4% coverage on environment and wildlife. In the year
2011-2013 the news channels had provided very limited slot of 0.01% to 0.05% minutes
to agriculture and weather issues.
Fig 2. Yearly Environment Stories Coverage in Six News Channels (In Percentage)

0.9
0.7 0.7
0.5
0.7
1.3
6.8
1.4
4.4 4.3
2.4
1.7
0.9 1.0
0.5
0.7
0.6
0.2
0.02 0.21 0.05 0.06
0.06
0.06
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
Aaj Tak DD News ABP News Zee News CNN IBN NDTV 24X7
2011
Environment & Wildlife
Accident & Natural Disaster
Weather
Agriculture
0.17
0.46
0.23
0.52 0.51
0.66
5.1
1.9
3.5
4.2
2.5
2.0
1.7
1.1
1.2 1.2
0.7
0.4
0.00
0.32
0.02
0.06 0.02 0.03
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2012
Weather
Agriculture

0.9
0.7 0.7
0.5
0.7
1.3
6.8
1.4
4.4 4.3
2.4
1.7
0.9 1.0
0.5
0.7
0.6
0.2
0.02 0.21 0.05 0.06
0.06
0.06
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
2011
Weather
Agriculture
0.17
0.46
0.23
0.52 0.51
0.66
5.1
1.9
3.5
4.2
2.5
2.0
1.7
1.1
1.2 1.2
0.7
0.4
0.00
0.32
0.02
0.06 0.02 0.03
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2012
Weather
Agriculture

0.1
0.4
0.1
0.2 0.2
0.4
5.7
2.8
4.3
3.6
2.1
2.8
1.5
0.8
1.1 1.2
0.6
0.4
0.04 0.08 0.02 0.01 0.01 0.05
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2013
2013 Environment & Wildlife
2013 Accident & Natural Disaster
2013 Weather
2013 Agriculture

1.4
1.1 1.1
0.9
0.6
1.3
4.0
2.0
5.1
4.3
1.9
2.3
0.9 1.0
0.7
1.0
0.8 0.8
0.1
0.3
0.1 0.1 0.1 0.17
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2009
Weather
Agriculture
1.4
0.9
1.5
1.0
0.7
1.6
6.6
2.6
7.8
6.5
3.0
2.7
2.1
1.6
1.1
1.7
0.9
1.2
0.2
0.5
0.1 0.03 0.02 0.06
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2010
Weather
Agriculture

1.4
1.1 1.1
0.9
0.6
1.3
4.0
2.0
5.1
4.3
1.9
2.3
0.9 1.0
0.7
1.0
0.8 0.8
0.1
0.3
0.1 0.1 0.1 0.17
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2009
Weather
Agriculture
1.4
0.9
1.5
1.0
0.7
1.6
6.6
2.6
7.8
6.5
3.0
2.7
2.1
1.6
1.1
1.7
0.9
1.2
0.2
0.5
0.1 0.03 0.02 0.06
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
2010
Weather
Agriculture
(a)
(c)
(d)
(e)
(b)
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Table 1. Yearly Time Slots Provided to Environment Stories in Six News Channels (in minutes)
Classifcation
Aajtak DD News Star News Zee News CNN IBN
NDTV
24X7
T % T % T % T % T % T %
Environment &
Wildlife
748 1.56 1474 2.31 653 1.29 530 1.23 477 0.89 944 1.71
Accident Natural
Disaster
1224 2.55 1070 1.67 1767 3.49 1633 3.78 906 1.70 1185 2.14
Weather 286 0.60 454 0.71 281 0.56 352 0.81 270 0.51 210 0.38
Agriculture 20 0.04 360 0.56 31 0.06 48 0.11 41 0.08 81 0.15
2010
Environment &
Wildlife
459 0.97 834 1.34 732 1.45 435 0.97 392 0.69 1264 2.26
Accident Natural
Disaster
1920 4.05 1299 2.08 2518 4.97 2648 5.88 1123 1.99 1261 2.25
Weather 576 1.21 736 1.18 292 0.58 568 1.26 184 0.33 385 0.69
Agriculture 40 0.08 502 0.80 7 0.01 25 0.05 7 0.01 39 0.07
2011
Environment &
Wildlife
156 0.32 845 1.28 402 0.79 223 0.46 324 0.58 823 1.38
Accident Natural
Disaster
1444 2.99 1075 1.63 1658 3.26 1815 3.71 807 1.44 690 1.16
Weather 231 0.48 439 0.67 118 0.23 222 0.45 87 0.16 32 0.05
Agriculture 3 0.01 195 0.30 11 0.02 45 0.09 15 0.03 27 0.05
2012
Environment &
Wildlife
56 0.11 577 0.92 289 0.58 201 0.39 367 0.74 632 1.02
Accident Natural
Disaster
1449 2.95 597 0.95 1370 2.73 1558 3.05 570 1.15 790 1.27
Weather 772 1.57 375 0.60 394 0.79 582 1.14 88 0.18 51 0.08
Agriculture 0 0.00 178 0.28 7 0.01 38 0.07 1 0.00 28 0.05
2013
Environment &
Wildlife
8 0.02 336 0.54 111 0.2 119 0.25 238 0.43 215 0.34
Accident Natural
Disaster
2632 5.7 2158 3.5 2176 4.5 1887 3.95 1563 2.79 1961 3.06
Weather 593 1.3 209 0.3 232 0.5 417 0.87 77 0.14 113 0.18
Agriculture 3 0.01 114 0.18 7 0.01 2 0.00 26 0.05 10 0.02
MEDIA ANALYSIS 2013
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Environment being an extremely gravitious
and sensitive aspect, its adequate coverage
becomes all the more mandatory. It is
almost the backbone of our survival and
consistent maintenance on earth. Electronic
media needs to lend the required space and
structure to the environment that it rightly
holds. Its only then that a mature and
palpable interaction will be made possible.
Undoubtedly society and electronic media
are congenially intertwined. They have very
symbiotic relationship and have extraneous
infuence on each other. However the
need is to accommodate environment
effectively so that the validity of its
essence is comprehended and widespread
understanding is generated.
CMS ENVIS centre reviews and track the
electronic media to understand the percentage
of coverage of environment issues vis--vis
business, sports, crime, entertainment and
political stories. The data is also collected
on the time spent on the coverage. All the
mainline news channels are monitored for
this purpose on 365 days on yearly basis.
The data is sourced from CMS Media Lab.
CMS ENVIS Centre has been collating data
for analysing the prominent news channels
coverage on environment and wildlife issues
in the month of January March 2013.
Methodology
Over the years CMS Media Lab a team
of CMS (the host organisation) has acted
as a source for the CMS ENVIS Centre
for data/ information on environment
and wildlife issues being covered by the
media. The content analysis broadly covers
qualitative and quantitative aspects.
Prime time band: The prime time
programming is the industry benchmark
in News television for all signifcant events
and issues that are prominently covered on
a particular day.
Six mainstream news channels: DD
News, Aaj Tak, NDTV 24X7, ABP News,
Zee News and CNN-IBN.
Recording: The recorded tapes were then
previewed and the news stories listed under
various classifcations and categories to
generate quantitative data.
Logging: The news content on the
above mentioned channels were listed and
documented in the log sheets.
Coding: The stories were classifed and
separately coded (e.g. politics, business,
sports, environmental news etc.).
Environment related stories: The theme
specifc stories were separately reviewed
and analysed.
Analysis of primetime
coverage of stories
(January-March 2013)
The primetime slot on six prominent news
channels during the month of January-
march 2013 was dominated by news on
international affairs, crime and national
politics. In the month of January there
were a total of 788 stories on international
affairs, 542 stories on crime and 794
stories on national politics occupying
32.93%, 22.65% and 33.18% of primetime
respectively. On environment and wildlife
there were just 11 stories taking 0.46% of
primetime. In February, National Politics
once again dominated with 574 stories,
crime as usual remained the second favorite
beat of the news channels with 346 stories
and international affairs rounded of the
top 3. Environment and wildlife, had a
paltry 6 stories and remained at the bottom
January June 2013
with just 0.40% of primetime coverage.
In March 2013 the supremacy of Crime
Stories continued on the primetime slots
with 746 stories while environment and
wildlife remained at the bottom with just
34 stories. The second lowest coverage was
recorded by National Politics. In terms of
primetime percentage Crime stories topped
with 30.60% of primetime telecast, followed
by National Politics (27.15%). International
Affair occupied 24.28% of primetime slot,
followed by Film and Entertainment stories
(16.57%). Environment and wildlife got a
meager 1.39% of the coverage.
Table 1: Primetime coverage of stories (in minutes)
Classifcation
January No. of Stories %
International Affairs 788 32.93
National Politics 794 33.18
Environment & Wildlife 11 0.46
Film & Entertainment 258 10.78
Crime 542 22.65
Total 2393 100.00
February No. of Stories %
Crime 346 23.08
Total 1499 100.00
March No. of Stories %
Crime 746 30.60
Total 2438 100.00
Fig 1: Coverage of Environment and Wildlife stories by news channels (in minutes)
76
84
70
80
90
3
5
11
36
2
0 0
21
30
0 0
5 5
26
0
50
0
10
20
30
40
50
60
Aaj Tak DD News Star News Zee News CNN IBN NDTV 24X7
T
im
e
(
in
%
)
Channels Name
JAN
FEB
MARCH
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In the month of July, CNN-IBN topped
the chart for coverage on Environment
& Wildlife by giving maximum time (130
minutes), followed by DD News (51
minutes), NDTV 24X7 (49 minutes), Zee
News, ABP News and Aaj Tak channel did
not cover a single story on environment &
wildlife during part time in July-September
2013 time frame.
In August, the total time spent on covering
environment & wildlife stories was 77
minutes which included 57 minutes of
coverage by CNN-IBN, 10 minutes
coverage of DD News and 7 minutes by
ABP news. NDTV 24X7 covered stories of
total 3 minutes while Aaj Tak and Zee news
had no any coverage.
The month of September refected the
tremendous changes in stories coverage
by news channels that was almost nil
by all major fve channels. Only NDTV
24X7 spent their 02 minutes of story on
environment & wildlife.
The month wise analysis of primetime
coverage of stories reveals that National
Politics dominated the news channels in all
the three months taking the 45%, 45% &
50% of the total primetime in months of
July, August and September respectively. In
July, Film & Entertainment Infotainment
stories hold the second position with
23% of the total primetime coverage,
Crime (19%) and closely followed by
International Affairs (11%). In August,
equal stories were on International Affairs,
Crime Stories and Film & Entertainment
Infotainment with 18% coverage of total
telecast. However in September little bit
up and down trend was observed in stories
coverage on International Affairs (20%)
and with 14% Film & Entertainment
Infotainment secured second position,
followed by Crime (16%).
The environment & wildlife stories occupied
the lowest coverage with just 2% of the total
primetime telecast in July and nearly 1% in
August and almost nil in September.
Table 1: Coverage of Environment and Wildlife Stories by News Channels
in July to September 2013 (in minutes)
Month Aaj Tak
DD
News
ABP
News
Zee
News
CNN-
IBN
NDTV
24X7
Total
July 0 51 0 0 130 49 230
August 0 10 7 0 57 3 77
September 0 0 0 0 0 2 02
Fig 1: Coverage of Environment and Wildlife stories by news channels (in minutes)
130
100
120
140
0
51
0 0
49
0
10
7
0
57
3
0 0 0 0 0
2
0
20
40
60
80
T
im
e
(
in
%
)
Channels Name
JULY
AUGUST
SEPTEMBER

Table 2: Primetime coverage of stories (in minutes)
Issues
July August September
In
Minutes
% of
Time
In
Minutes
% of
Time
In
Minutes
% of
Time
International Affairs 1356 11 2734 18 3178 20
National Politics 5640 45 7014 45 7793 50
Environment & Wildlife 230 02 78 01 2 0.01
Film & Entertainment 2909 23 2845 18 2182 14
Crime 2292 19 2792 18 2578 16
Total 12427 100 15463 100 15733 100
July September 2013
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11
In the month of October, DD News topped
& Wildlife by giving maximum time (41
minutes), followed by NDTV (22 minutes),
Zee News (2 minutes), CNN-IBN, ABP
News and Aaj Tak channel did not cover
a single story on environment & wildlife
during this time period.
November, the total time spent on covering
environment & wildlife stories was (29
minutes) which included 22 minutes of
coverage by CNN-IBN, 05 minutes of
coverage on NDTV 24X7 and 01 minutes
each by Aaj Tak and Zee while DD
News intrestingly ABP news had no any
coverage.
The month of December refected
tremendous drop in environmental stories
coverage. Only NDTV 24X7 spent 11
minutes on environment & wildlife followed
by CNN-IBN had given 02 minutes and
DD News spent only one minute on the
green issues by news channels overall.
coverage of stories reveals that as usual the
National Politics dominated news channels
in all the three months taking the 49%, 37%
& 53% of the total primetime in months
of October, November and December
respectively. In October, international
affairs stories hold the second position with
18% of the total primetime coverage which
is closely followed by Crime 18% and Film
& Entertainment infotainment 15%.
The environment and wildlife stories
occupied the almost negilable coverage
with just 0.55% of the total primetime
telecast in October, 0.26% in November
and almost nil in September with (0.11%).
October December 2013
Table 1: Coverage of Environment and Wildlife Stories
by News Channels from Oct -Dec 2013
News Channels
(Total Time Spent in Minutes)
Month Aaj Tak
DD
News
ABP
News
Zee
News
CNN-
IBN
NDTV
24X7
Total
October 0 41 0 2 0 22 65
November 1 0 0 1 22 5 29
December 0 1 0 0 2 11 14
Fig 1: Coverage of Environment and Wildlife Stories by News Channels (in minutes)
41
22 22 25
30
35
40
45
%
)
OCTOBER
NOVEMBER
0 0
2
0
22
1
0 0
1
22
5
0
1
0 0
2
11
0
5
10
15
20
25
T
i
m
e
(
i
n
%
Channels Name
NOVEMBER
DECEMBER
Primetime coverage of stories (in minutes)
Issues
October November December
In
minutes
% of
Time
In
minutes
% of
Time
In
minutes
% of
Time
International Affairs 2117 18.07 757 6.84 1830 14.97
National Politics 5707 48.72 4064 36.70 6599 53.97
Environment &
Wildlife
64 0.55 29 0.26 14 0.11
Film &
Entertainment
1745 14.90 2820 25.47 2044 16.72
Crime 2082 17.77 3403 30.73 1741 14.24
Total 11715 100.00 11073 100.00 12228 100.00
12
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MEDIA ANALYSIS 2012
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coverage of stories
(January-March 2012)
The primetime slot on six prominent news
channels during the month of January-
march 2012 was dominated by news on
international affairs, crime and national
politics. In the month of January there
were a total of 592 stories on international
affairs, 1007 stories on crime and 532
stories on national politics occupying
23.19%, 39.44% and 20.84% of primetime
respectively. On environment and wildlife
primetime. In February, international affairs
once again dominated with 646 stories,
crime as usual remained the second favorite
beat of the news channels with 556 stories
and national politics rounded of the top 3.
Environment and wildlife, had a paltry 45
stories and remained at the bottom with just
2.40% of primetime coverage. In March
2012 the supremacy of international affairs
continued on the primetime slots with 1013
stories while environment and wildlife
remained at the bottom with just 94 stories.
The second lowest coverage was recorded
by flm and entertainment. In terms of
primetime percentage international affairs
stories topped with 31.60% of primetime
telecast, followed by crime stories (26.48%)
flm and entertainment occupied 26.48% of
primetime slot, followed by national politics
stories (19.29%). Environment and wildlife
got a meager 3.95% of the coverage.
Environment and
wildlife stories on news
channels (January-
March 2012)
In the month of January DD news
was at the pinnacle with 231 stories on
environment and wildlife, followed by
NDTV 24*7 (105) and CNN-IBN (35).
On Aaj Tak reported 34 stories, Star News
had 33 stories and Zee News covered the
least, 18 stories. In the month of February
the total number of stories declined from
456 to 143. This includes 75 stories on DD
news, followed by 25 stories on NDTV
24*7 and a major decline in the number of
stories was observed on all other channels
with Aaj Tak covering 17 stories, CNN-
IBN broadcasting only 2 stories, while
ZEE News covered a single news story.
The month of March saw a major jump
in the total number of stories from 143 to
419. There was a substantial increase in the
number of environment stories telecast on
almost all the channels. It includes NDTV
24*7 with a whopping 266 stories, followed
by DD news (83), Star News (26), ZEE
News and CNNIBN (17) and Aaj Tak (10)
correspondingly.
January March 2012
Classifcation
Crime 1007 39.44
Total 2553 100.00
Crime 556 29.70
Total 1872 100.00
Crime 767 30.42
Total 2521 100.00
266
300
231
266
200
250
January
105
75
83 100
150
February
March
34 33
18
35
17
23
1 2
25
10
26
17 17
0
50
Aaj Tak DD News Star News Zee News CNNIBN NDTV 24X7
Environmental Stories on News Channels (In Minutes)
16
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17
In the month of April, CNN-IBN topped
& Wildlife by giving the maximum time
(83 minutes), followed by NDTV 24X7
(50 minutes), DD News (4 minutes) and
Zee News & Star News by 2% and 1%
respectively. Aaj Tak channel did not cover
a single story on environment & wildlife in
April.
In the month of May, the total time spent
on covering environment & wildlife stories
was 384 minutes which included 210
minutes of coverage by NDTV 24X7,
161 minutes coverage of CNN-IBN and
7 minutes by Zee news. DD news covered
stories of total 4 minutes while Aaj Tak and
Star news with just 1 minute of story.
The month of June refected the tremendous
changes in stories coverage by news
channels and for frst time DD news topped
by dedicating 192 minutes of stories of the
total minutes of 435 covered by all channels
(44% of the total coverage). The NDTV
24X7 occupied the second slot with 103
minutes of stories, followed by Star news
(90 minutes) and CNN-IBN (26 minutes).
coverage of stories reveals that National
Politics dominated the news channels in
all the three months taking the 32%, 47%
& 55% of the total primetime in months
of April, May and June respectively. In
April, International Affairs stories hold
the second position with 27% of the total
primetime coverage, Film & Entertainment
Infotainment (21%) and closely followed
by Crime stories (19%). In May, decline
trend was observed in stories coverage
on International Affairs (14%) and with
20% Film & Entertainment Infotainment
secured second position, followed by Crime
(16%). However in June, more or less equal
stories were on International Affairs and
Film & Entertainment Infotainment with
16% coverage of total telecast.
The environment & wildlife stories
occupied the lowest coverage with just 1%
of the total primetime telecast in April and
nearly 3% each in May and June.
April June 2012
Table: Coverage of Environment & Wildlife stories by news channels (in minute)
News Channels
Month Aaj Tak DD
News
Star
News
Zee
News
CNN-
IBN
NDTV
24X7
April 0 4 1 2 83 50
May 1 4 1 7 161 210
June 3 192 90 21 26 103
Figure: Coverage of Environment & Wildlife stories by news channels (in minutes - percent)
161
210
192
150
200
250
)
April
M
0
4 1 2
83
50
1 4 1
7
3
90
21
26
103
0
50
100
T
im
e
(
in
%
)
Channels Name
May
June
47
55
50.00
60.00
27
32
1
21
19
14
3
20
16
16
3
17
9
0.00
10.00
20.00
30.00
40.00
International Affairs National Politics Environment &
Wildlife
Film &
Entertainment
Infotainment
Crime
Issues
April
May
June
Figure: Primetime coverage of stories (in percentage)
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Biodiversity issues yet
to take Central Stage in
Media
CMS Environment media analysis from
2005 - 2012 refects that time devoted to
environment and wildlife issues in prime
time of news channels has not changed
signifcantly over the period of 7 years.
Time devoted to such news was 0.43% in
2005 and marginally increased to 0.63% in
2012. Till date maximum media attention
was in Oct Dec 2009 during climate
change COP in Copenhagen (3.59%).
India is hosting the sixth meeting of the
Conference of Parties serving as the
meeting to the Cartagena Protocol on Bio-
safety (MoP-6) and eleventh meeting of
the Conference of Parties (CoP-11) to
Convention on Biological Diversity (CBD)
at Hyderabad from 1-19 October 2012. CMS
Environment has undertaken analysis of 636
print media coverage from July Oct 9, 2012
to understand the role of media in bringing
the CBD convention agenda and related
issues in the public and policy domain
Hyderabad preparation for CBD COP-
11: CMS Environment study highlights that
the news stories about city preparation for
hosting COP and its security arrangements
got maximum (32%) attention of English
dailies and in Telugu dailies 16% stories were
concerning this. 52 such stories appeared in
entire September month and 54 in frst nine
days of Oct. The coverage has been on the
status of Hyderabad preparedness in hosting
COP and how city is spending recklessly on
making/ revamping roads, dividers, installing
& painting railing, pots and plants, city
landscaping, making and installing sculptures,
city beautifcation and renovations of ZOO,
Shilparam and other tourist sites.
Delegates: Media coverage concerning
COP 11 delegates in English dailies was
10% and Telugu dailies covered 14%
stories. The media focus was on delegate
shopping, about the dance forms of India,
cultural programmes, Hyderabadi Biryani,
delegates fashion statement, local slangs
learnt by them, sight-seeing, parties, Golf
tournament etc. 73 such stories were
printed in the dailies in frst 9 days of
COP 11. Rather the stories could have
highlighted importance of the convention
for each countries delegation and whats
their take on the issues like bio-piracy,
fnances, access beneft sharing, costal &
marine and geo-engineering, the role of
convention parties, delegation number,
type, their hope and expectation.
MOP 6/ COP - 11: COP agenda, blue
agenda and general biodiversity issues were
highlighted in 39% of English paper stories
and 45% in Telugu dailies. However during
the month of September only 14 stories
pertaining to such issues have appeared in
all the newspapers and prelude to COP no
efforts were made by the media to sensitise
and make people well informed about the
COP to CBD in general, its agenda, targets,
proposed outcomes, relevance, Indias role.
National Media: The national print and
electronic media has shown less interest for
COP with almost negligible coverage even
in Oct frst week.
Event of such scale and importance
is being organised for the frst time in
India. More efforts towards engagement
and involvement of Hyderabad people
July December 2012

0.43 0.53
0.2
0.33
0.43
0.5
0.4
0.57
0.79
1.06
0.54
1.12
1.06
1.07
0.4
0.31
0.61
0.63
1.17
3.59
1.57
0.93 1.01
1.65
1.3
1.01
0.43 0.39
0.23
0.63
0 0 0
0.5
1
1.5
2
2.5
3
3.5
4
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2005 2006 2007 2008 2009 2010 2011 2012
especially in the convention should have been
made by the media by educative reporting on
the biodiversity and CBD COP issues. The
news stories on what is being organised,
how local people can participate and engage
themselves in various programmes was some
information could have been disseminated
through media. Most of the stories had
failed to communicate common people
about how they can also be part of CoP 11.
Specialised programmes, exposure trips
and orientations for enhancing Indian
media capacities prior to this CBD COP
and equipping them well for reporting on
such important convention was need of
the hour.
CBD COP 11 coverage in Telugu dailies

General
Other sid
Delegate
COP Age
City prep
Security
Other Is
Blue Age
Bio Safe
Biodiversity
de Events
es
enda
paration
y
ssues
enda
ety
1
14
11
5
4
4
4
23
21
4
4

1
9
11
10
9
8
7
6 3
29
17
City pre
COP Age
Other Is
Delegate
Blue Age
Other si
General
Bio Safe
Security

paration
enda
ssues
es
enda
de Events
Biodiversity
ety
y
CBD COP 11 coverage in local English dailies

General
Other sid
Delegate
COP Age
City prep
Security
Other Is
Blue Age
Bio Safe
Biodiversity
de Events
es
enda
paration
y
ssues
enda
ety
1
14
11
5
4
4
4
23
21
4
4

1
9
11
10
9
8
7
6 3
29
17
City pre
COP Age
Other Is
Delegate
Blue Age
Other si
General
Bio Safe
Security

paration
enda
ssues
es
enda
de Events
Biodiversity
ety
y
Table: CBD COP 11 in local dailies (July Oct 9, 2012) in numbers
Month
(2012)
Bio
Safety
Blue
Agenda
City
Preparation
COP
Agenda
Delegates
General
Biodiversity
Other
Issues
Other
Side
Events
Security Total
July 0 0 5 0 0 0 0 0 0 5
Aug 0 0 3 0 0 0 0 1 0 4
Sep 1 0 52 9 8 4 7 7 3 91
Oct 09 30 38 54 87 73 100 39 91 24 536
Total 31 38 114 96 81 104 46 99 27 636
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MEDIA ANALYSIS 2011
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In month of Jan 2011, 32% (maximum)
stories were broadcasted on Crime only,
followed by International Affairs (23%)
and National Politics (21%). However
on contrary to this in other two months
maximum number of stories shown was
on International Affairs with 35% in Feb
and 40% in March 2011. The stories on
Environment and Wildlife were around 3%
in Jan and Feb and 4% in March 2011.
The fgure given below reveals that news
channels including DD News were not
giving due importance to the coverage of
environmental issues. Overall only 1-2% time
was spent on environmental coverage in all
the three months. However in Jan 2011, DD
News has spent 5594 minutes (4%) of its air
time on environmental stories.
Table 01: Total no. of stories in months
Particulars
Jan 2011 Feb 2011 March 2011
No % No % No %
Environment & Wildlife 85 3 45 2 94 4
Film & Entertainment Infotainment 337 13 322 17 210 8
Crime 1007 39 556 30 767 30
Total 2553 100 1872 100 2521 100
January March 2011
The month wise analysis refects that
maximum percentage of time was spent on
Film & Entertainment, Infotainment (31%)
in Jan, 36% and 41% on International Affairs
in Feb and March 2011 respectively. On
Environment and Wildlife only 2% of the
channels time was spent in Feb, 4% in March
and maximum nearly 5% in Jan 2011.
Table 02: Time spent by channels
Particulars
Jan 2011 Feb 2011 March 2011
Time
(in mins)
% of
Time
Time
(in mins)
% of
Time
Time
(in mins)
% of
Time
Environment & Wildlife 456 5 142 2 419 4
Film & Entertainment
Infotainment
2924 31 2062 32 1826 19
Crime 2404 25 1059 16 1339 14
Total 9436 100 6493 100 9799 100
Fig 01: Time spent by channels (in percentage)
Table 03: Time spent by news channels on environmental issues
TV Channels Jan 2011 Feb 2011 March 2011
Aaj Tak
Environmental Time 34 17 10
Total Time 4082 3097 3605
% of Time 1 1 0
DD News
Total Time 5594 4755 5238
% of Time 4 2 2
Star News
Total Time 4246 3594 4165
% of Time 1 1 1
Zee News
Total Time 3843 3629 4157
% of Time 1 0 0
CNN-IBN
Total Time 4664 4210 4750
% of Time 1 0 0
NDTV 24x7
Total Time 4478 4210 4606
% of Time 2 1 6
Overall Channel
Total Time 26907 23495 26521
% of Time 2 1 2
Fig 02: Fig: Time spent by news channels on environmental issues (in mins)

19 20
5
31
25
36
14
2
32
16
41
22
4
19
14
0
10
20
30
40
50
International
Affairs
National Politics Environment &
Wildlife
Film &
Entertainment
Infotainment
Crime
Jan
Feb
March
34
231
33
18
35
105
17
75
23
1 2
25
10
83
26
17 17
266
0
50
100
150
200
250
300
January
February
March

19 20
5
31
25
36
14
2
32
16
41
22
4
19
14
0
10
20
30
40
50
International
Affairs
National Politics Environment &
Wildlife
Film &
Entertainment
Infotainment
Crime
Jan
Feb
March
34
231
33
18
35
105
17
75
23
1 2
25
10
83
26
17 17
266
0
50
100
150
200
250
300
January
February
March
Source: CMS Media Lab Source: CMS Media Lab
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coverage of stories
(April-June 2011)
The primetime band on six prominent
news channels during the month of April-
June 2011 was dominated by the news of
national politics, international affairs and
crime. In the month of April there were a
total of 771 stories on national politics, 633
on international affairs and 693 on crime
occupying 30.05%, 24.67% and 27.01% of
primetime respectively. On environment
and wildlife the number of stories was
a disappointing 42 stories taking barely
1.64% of primetime. In May, with 1255
stories, national politics once again led the
pack followed by international affairs with
441 stories and flm and entertainment with
331 stories. With 68 stories, environment
and wildlife remained at the bottom of
primetime coverage as it had a mere 2.90% of
the total primetime coverage. In June 2011,
national politics once again dominated the
primetime coverage with 1164 stories while
environment and wildlife remained the least
favored genre with just 19 stories. In terms
of primetime percentage national politics
stories topped with 44.06% of the overall
time, followed by flm and entertainment
stories (23.35%). International affairs
occupied 19.5%, trailing it was crime with
(11.77%) and Environment and wildlife with
a miniscule 1.32% of primetime coverage.
Environment and wildlife
stories on news channels
In the month of April NDTV 24*7 topped
the charts for environment and wildlife
coverage by dedicating the maximum time
among the TV news channels. NDTV 24*7
had broadcast environment and wildlife
stories worth 60 minutes, followed by Aaj
Tak 7 minutes and DD news 5 minutes.
Star News and CNN-IBN provided merely
coverage of 1 minute each and ZEE News
didnt cover the genre at all. In the month
of May the total number of time increased
from 74 minutes to 254 minutes. This
includes 101 minutes of coverage on NDTV
24*7, followed by 74 minutes on CNN-
IBN. Moreover, there was an increase in the
time of environment coverage on all other
channels, with Star news (29 mins), ZEE
news (21 mins), DD news (20 mins) and
Aaj Tak (8 mins). The month of June saw
a major jump in the total time of coverage
from 254 minutes to 678 minutes. There
was a substantial increase in coverage time
of environment stories telecast on almost all
channels as is evident by NDTV 24*7 (220
mins), DD news (156 mins), Star news (174
mins), CNN-IBN (58 mins), Aaj Tak (41
mins) and Zee news (28 mins) reporting.
coverage of stories (July-
September 2011)
The primetime band on six major news
channels during the month of July-September
2011 was dominated by news on international
affairs, crime and national politics. In the
month of July the total number of stories on
crime was 865, 567 on international affairs and
300 on national politics occupying 39.92%,
26.17% and 13.84% of primetime respectively.
As usual, environment and wildlife were once
again neglected by the News Channels as a
mere 32 stories taking 1.48% of primetime
were broadcast about the genre. In August,
a steep rise was witnessed in the coverage
as there were 1575 stories on international
affairs, 533 stories on crime and 478 stories
on national politics. Though the number of
stories on environment and wildlife rose to
61, it still remained at the bottom with just
1.98% of primetime coverage. In September
2011, National politics leapfrogged to the
numero uno position with 872 stories while
environment and wildlife continued to be at
the bottom with just 92 stories. In terms of
primetime percentage international affairs
stories were at the apex with 31.05% coverage,
followed by flm and entertainment (26.88%).
national politics (25.55%), crime stories
(13.47%). In contrast, Environment and
wildlife got a paltry coverage of 3.04% only.
In the month of July DD news was at
the zenith with regard to coverage of
environment and wildlife as it gave about 66
minutes of coverage to this particular beat.
The second place was accomplished by CNN-
IBN with 29 mins, followed by Zee news at
no.3 with 19 mins. Aaj Tak had provided
only 6 minutes of coverage to environmental
stories, Star News invested only 5 minutes on
it and NDTV 24*7 thought it wasnt wise to
broadcast a single story either. In the month
of August the total coverage time of stories
increased from 125 mins to 219 mins which
includes 86 minutes of coverage time on Star
News followed by 72 minutes on Zee News,
CNN-IBN (27 mins), DD news (17 mins),
Aaj Tak (9 mins) and NDTV 24*7 (8 mins).
The month of September saw a decline in the
total coverage time from 219 mins to measly
41 mins. It comprises Aaj Taks 20 mins, Star
News 9 mins, DD news 6 mins, Zee news
4 mins, CNN-IBNs 2 mins. NDTV 24*7 did
not cover the subject at all.
April June 2011 July September 2011
156
174
220
150
200
250
April
7 5
1 0
60
74
8
20
29
21
74
101
41
28
58
0
50
100

Channels Name
p
May
June
39.92
51.20
31 77
40.00
50.00
60.00
26.17
13.84
1.48
18.60
15.54
1.98
13.95
17.33
24.41
31.77
3.35
12.50
27.98
0.00
10.00
20.00
30.00
International Affairs National Politics Environment & Wildlife Film & Entertainment
Infotainment
Crime
Issues
April
May
June
Fig 01: Time spent by channels
Fig 02: Fig: Time spent by news channels on environmental issues (in mins)
26
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coverage of stories
The primetime band on six prominent news
channels during the month of October-
December 2011 was dominated by national
politics, international affairs and crime. In
the month of October there were 1101
stories on national politics, 804 stories on
international affairs and 630 stories on crime
occupying 35.55%, 25.96% and 20.34% of
primetime respectively. On environment
and wildlife there were just 20 stories taking
a mere 0.65% of primetime. In November
too, the similar trend continued as there were
1190 stories on national politics, 658 stories
on crime and 654 stories on international
affairs. With just 45 stories, environment
and wildlife remained at the bottom with
just 1.44% of primetime coverage. In
December 2011, national politics continued
its dominance over the primetime telecast
with 1252 stories while environment and
wildlife, predictably was last with only 63
stories. In terms of primetime percentage
national politics stories topped with 45.24%
of primetime telecast, followed by 25.44%
of flm and entertainment stories (25.44%).
International affairs occupied 17.34% of
airtime, followed by crime stories (11%).
The share of Environment and Wildlife was
an insignifcant 0.97% of the total coverage.
In the month of October, CNN-IBN was
the most sensitive channel to the issues of
environment and wildlife with 48 minutes
of news broadcast, followed by DD news
(17 mins) and Star news (4 mins). Zee News
gave just about 3 minutes to the topic,
whereas Aaj Taks 1 minute and NDTV
24*7 no coverage made the mockery, of the
efforts made by various environmentalists.
In the month of November the total time
of coverage increased from 74 mins to 127
mins including 62 minutes on DD News
followed by 31 mins on NDTV 24*7.
Aaj Tak and Star News broadcast stories
of about 3 minutes each. The month of
December saw a further rise in the total
time provided to environment and wildlife
from 127 mins to 161 mins. There was a
substantial increase in the coverage time of
environment stories telecast on DD News
along with some other channels because
the crucial Climate Change Conference
in Durban had reached its fnal stages.
The total coverage time was - DD News
(107 mins), CNN-IBN (24 mins), Zee
News (12 mins), Star News (9 mins),
NDTV 24*7 (7 mins) and Aaj Tak (2 mins)
correspondingly.
MEDIA ANALYSIS 2010
107
80
100
120
1
17
4 3
48
0
3
62
3
22
6
31
2
9
12
24
7
0
20
40
60
80

Channels Name
October
November
December
Environmental Stories on News Channels (in Minutes)
28
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news channels during the month of January
to March was dominated by news on
International Affairs, Crime and National
Politics. In the month of January there
were a total of 953 stories on International
Affairs constituting 36.60% of total
prime time coverage. The second slot
was occupied by crime stories (697) with
26.77% of total primetime. Environment
and Wildlife had just 87 stories constituting
3.34% of primetime. International affairs
maintained its dominance in the primetime
band in February. There were 623 stories
in this category occupying 29.97 % of
primetime. National Politics (573) and Film
and Entertainment (404) occupied second
and third slot. Environment and Wildlife
remained at the bottom with 81 stories
and 3.90% of primetime coverage. In the
month of March 2010 maximum number
of stories were on National Politics (1003),
closely followed by International Affairs
(907). From environment and wildlife
beat there were 117 stories constituting
3.49% of primetime news coverage against
29.9% of National Politics and 27.05% of
International Affairs.
Environment and
Wildlife stories on News
Channels (Jan-Mar 2010)
In the month of January 2010 DD News
topped with 103 stories on Environment and
Wildlife, closely followed by Star News (94),
NDTV 24x7 (64) and CNN IBN (58). In the
month of February the overall number of
environment stories declined from 354 to
322. However the no of stories on DD saw
an increase from 103 to 136. Zee News also
saw a substantial increase in the number of
stories from 5 in January to 45 in February.
CNN-IBN saw a major decline in the
number of stories from 58 to 8. There were
78 stories on Star News and 35 on NDTV
24x7. The month of March saw a major
jump in the total umber of stories from 322
to 548. It was mainly because of a substantial
increase in the number of environment
stories telecast on NDTV 24x7. The channel
showed 271 stories in March against just 35
in February. There was a marginal decline in
the number of environment stories on DD
News from 136 to 124. Star News telecast
60 stories, Zee News 54, Aaj Tak 23 and
CNN-IBN 16.
January March 2010
36.60
26.77
29.97
27.56
19.43
27.05
29.91
23.17 25.00
30.00
35.00
40.00
January
February
14.32
3.34
18.97
3.90
19.14
3.49
16.37
0.00
5.00
10.00
15.00
20.00
Wildlife
Film/ Entertainment
& Celebrity
Crime
Issue
February
March
No. of Stories January to March (in %)
136
271
200
250
300
%
)January
30
103
94
5
58
64
20
136
78
45
8
35
23
124
60
54
16
0
50
100
150
T
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(
in
%
Channels Name
February
March
Environmental Stories (in %)
30
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news channels during the month of April-
June 2010 was dominated by news on Film
& Entertainment, National Politics and
International Affairs. In the month of
April there were a total of 553 stories on
Film & Entertainment and Infotainment,
900 stories on International Affairs
and 789 on National Politics occupying
37.85%, 20.09% and 30.74 % of primetime
respectively. On Environment and Wildlife
primetime. In May there were 789 stories
on Crime, 779 stories on International
Affairs and 531 on National Politics. There
were just 53 stories on Environment and
Wildlife. It remained at the bottom with
just 2.13 % of primetime coverage. In
June 2010, National Politics dominated the
primetime band telecast with 1003 stories
while environment and wildlife remained
at the bottom with just 117 stories. In
terms of primetime percentage Film and
Entertainment stories topped with 30.35%
of primetime telecast, closely followed by
Crime stories (29.39%). National Politics
occupied 18.99% of primetime band,
followed by International Affairs (17.61%).
Environment and Wildlife could get a
minuscule 3.66% of primetime coverage.
Environment and Wildlife
stories on News Channels
(April-June 2010)
In the month of April CNN IBN topped
with 50 stories on Environment and
Wildlife, closely followed by Aaj Tak (49)
and DD News (44). On Star News there
were 20 stories, NDTV 24x7 (26) and
Zee News (25). In the month of May the
total no of stories declined from 214 to
200. This includes 99 stories on NDTV
24X7, followed by 54 stories on Star
News. There was a major decline in the
number of stories on all other channels.
On Aaj Tak there was just one story
during the primetime band, on Zee News
2 and CNN-IBN just ten stories. On
DD News too the number of stories on
Environment declined from 44 to 34. The
month of March saw a major jump in the
total umber of stories from 200 to 353.
There was a substantial increase in the
number of environment stories telecast
on almost all the channels. These include
DD News (98), Star News (78), Zee
News (63), Aaj Tak (58), CNN-IBN (47)
and NDTV 24x7 ( 9).
April June 2010
Graph 1: Green stories in electronic media
Graph 2: Prime time coverage
49
44
50
54
99
58
98
78
63
47
60
80
100
120
e
(
in
%
)
January
February
44
20
25 26
1
34
2
10 9
0
20
40
Aaaj Tak DD News Star News Zee News CNN IBN NDTV 24X7
T
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Channels Name
y
March
31.17
27.33
19.13
20.09
30.93
21.10
14.30
31.33
27.03
29.91
16.37
23.17
20.00
23.00
30.00
33.00
No. of Stor|es Apr to Iune (|n )
Aprll
2.23 2.11
14.30
3.49
16.37
0.00
3.00
10.00
13.00
20.00
lnLernaLlonal Affalrs naLlonal ollLlcs LnvlronmenL &
Wlldllfe
lllm/ LnLerLalnmenL Crlme
Issue
Aprll
May
!une
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July September 2010
The prime time slot in the leading news
channels in the months July September
was covered mostly by international affairs
and crime related news, in the month
of July total 1041 stories on crime were
reported and 709 stories were reported on
international affairs, while on environment
& wildlife just 50 stories were covered, In
august the top slot was taken by national
politics with 832 stories on it, while the
second slot was crime this time with
611 stories in an all, the Environment &
wildlife category had just 145 stories in the
month of August, The September month
witnessed the all time low for the quarter in
the environment & wildlife category with
just 43 stories covered on the topic. This
major dearth in the environment & wildlife
category was seen all through the quarter.
July No. of Stories %
Crime 1041 37.74
Total 2758 100.00
August No. of Stories %
Crime 611 24.58
Total 2486 100.00
September No. of Stories %
Crime 492 26.49
Total 1857 100.00
stories on News channels
Looking at the channel wise breakup it is
evident that Aaj tak in the month july had
the highest coverage for the environment
and wildlife category with 65 news in an all,
while September had just 3 stories, DD news
had somewhat better in the month of July
compared to Aaj Tak it had 74 environmental
stories, Star news and Zee news in the month
of August performed better with 104 and
109 environmental stories respectively, CNN
IBN performed worst in the month of
july which had just 1 environment story to
its credit. Amongst all the better performing
was NDTV 24x7 also had 121 environmental
stories in the month august.
No. of stories from July &
September 2009 (in %)
Looking at the category wise analysis in the
month of July there were 37.74% coverage on
crime and 25.71 coverage on international affair
while national politics and Film & Infotainment
had 18.27% and 16.46% coverage respectively.
Environment & wildlife in the month of july
had just 1.81% of coverage. In august the
maximum coverage was on crime with 37.74%
while 33.47% coverage was on national politics
moreover 24.58% coverage on crime, In august
the coverage on environment and wildlife
was 5.83%. September again had top slot for
international affairs with 29.03% coverage
and the second was 26.49% for crime while
Environment & wildlife gain dipped to 2.32%.
74
104
109
121
100
120
140
July
August
September
65
74
14
7
1
17
58
47
38
3
21
43
20 21
39
0
20
40
60
80
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i
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(
i
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%
)
Channels Name Source: CMS Media Lab
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In a country like India, media is the most
effective tool environment communication
but as per the records these are not
suffciently exploited for the same, most
of the environment stories presented
lack the priority status with which it
should be presented. Though the English
newspapers are carrying suffcient news on
environment but it lacks the depth and also
the follow-ups of the stories plays the spoil
sport. On analysing the prime time slot in
the leading news channel in the month of
October to December 2010 it was revealed
that coverage of international affairs is
the highest for all the months which was
around 25.78% for the month of October,
40.98% for the month of November, and
almost 22% for the month of December,
the second highest coverage was that of
flm and entertainment with almost 39%
in the month of October and November
and 34% in the month of December. On
analysing the data for the environment
and wildlife category it was revealed that a
major dearth was reported throughout the
quarter, the data shows only 3.58% coverage
in October and 3.23% in the month of
November the month of December was
also no better with only 6.95% of coverage
on Environment and wildlife.
Stories on News Channel
On analysing the channel wise breakup it
is revealded that Aaj tak in the month of
october had just 22 stories as compared to
62 and 68 stories in the month of november
and december respectively, DD news
though being the national channel couldnt
live up to the expectation, 62 stories were
reported in the month of october while
only 32 stories in the month of december,
Star news showed some considerable
growth towards the end of the quarter with
94 stories in the december compared to just
36 stories in October. Zee news had almost
similar no. of stories 21 and 20 in october
and december respectively, CNN-IBN had
shown the negligence towards environment
in the month of October with just 6 stories,
amongst all leading news channels NDTV
24x7 performed better with 107 stories in
october and 423 stories in the month of
december.
Classifcation
October Time % of Time
Crime 1116 15.86
Total 7037 100.00
November Time % of Time
Crime 999 9.21
Total 10848 100.00
December Time % of Time
Crime 1874 17.97
Total 10429 100.00
Environment Stories (Channel wise)
423
200
250
300
350
400
450
%
)
October
November
December
22
62
36
21
6
107
62 59 58
68
49 54
68
32
94
20
89
0
50
100
150
200
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(
in

Channels Name
December
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MEDIA ANALYSIS 2009
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The buzzword climate change may have
put environmental news back onto page
one, but are the issues getting the media
treatment they deserve? Do stories like
mining in Aravallies get enough attention?
In struggles over projects like Dharma port
near Gahirmata, Orissa, which can put the
endangered olive ridely sea turtle closer
to the slippery edge of extinction have
equal media voice? From Panchayats to
parliaments environmental issues directly
affect our communities, food supply, health
and the sustainability of our economic
development. So why the eco system
primary news isnt beat like sports, politics
and business. The limited knowledge of
reporters also leads to environmental
catastrophe, the stories also suffer content
limitations, typically providing little
qualifcation or support from scientifc
data, making vague references to the
scientifc communication, and emphasising
sensationalist aspects. The recent media
attention to the United Nations climate
panel reports, Al Gores documentary
flm An Inconvenient Truth, and books
such as Elizabeth Kolberts Field Notes
from a Catastrophe are part of an uptick
in environmental coverage. Nonetheless,
environmental issues represent a very
low proportion of all stories covered by
newspapers and television.
These stories also suffer content
limitations, typically providing little
qualifcation or support from scientifc
data, making vague references to the
scientifc communication, and emphasising
sensationalist aspects and near-term and
personal consequences.
Methodology
CMS Media Lab has undertaken signifcant
experimentation over few years to develop
a robust and rigors methodology. The
content analysis broadly covers qualitative
and quantitative aspects.
Prime time band of study. The prime (7 1.
pm-11 pm) programming is the industry
benchmark in news television for all
signifcant events and issues that are
prominently covered on a particular day.
Five mainstream Hindi news channels 2.
were included i.e. Aaj Tak, NDTV 24x7,
Star News, DD News, Zee News and
CNN IBN.
The recorded tapes were then previewed 3.
and the news stories listed under various
classifcations and categories to generate
quantitative data.
The news content on the above 4.
mentioned channels were listed and
documented in the log sheets.
The stories were classifed and separately 5.
coded (Ex politics, business, sports,
environmental news etc.)
Environmental related stories are being 6.
separately reviewed
Analysis of the leading Hindi news
channels refect on their low priority for
environmental beat. Out of the total
coverage in the month of January, February
and March the percentage of environmental
coverage is merely 1.27%, 1.70% and
2.05% respectively. Even the flm and
entertainment enjoys around 20% of the
stories and international affairs approx.
30-40% stories. In terms of percentage of
time dedicated also issues like politics get
the coverage of more than 20% and the
environmental issues is just below 2%.
Table 1: Stories in prominent news channels from January March 2009
Classifcation
Environment and Wildlife 38 1.27
Film and Entertainment 488 16.34
Crime 290 9.71
Total 2987 100.00
Crime 322 10.73
Total 3000 100.00

Crime 499 21.73
Total 2296 100.00
Graph 1: Stories on environmental issues in prominent Hindi news channels (In percentage)
49.78
39.70
50.91
40.00
50.00
60.00
January
February
22.90
1.27
16.34
9.71
28.67
1.70
19.20
10.73 10.50
2.05
14.81
21.73
0.00
10.00
20.00
30.00
Infotainment
Crime
Issues
March
January March 2009
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Table 2: Time spent by prominent news channels on environmental stories
January No. (minutes) %
Crime 926 7.12
Total 13003 100.00
February No. (minutes) %
Crime 781 7.17
Total 10905 100.00
March No. (minutes) %
Crime 1279 13.95
Total 9163 100.00
Aaj Tak in the month of January had one story
and no stories were spotted on the channel
in February 2009. Similarly trends have been
reported in Zee News also. DD News had
56, 39 and 33 stories in January, February
and March respectively while Star News in
January had merely nine stories. CNN-IBN
and NDTV 24x7 were promising with 62
(January) and 116 (February) environment
related stories respectively which were
highest in comparison to Aaj Tak, DD News,
Star News and Zee News.
Looking at the overall coverage of the
channels it is evident that less than one
percent of the total time is devoted to the
issues like environment and wildlife (refer
table and graph given below).
Graph 2: Time devoted on environmental issues in prominent
Hindi news channels (In percentage)
Table 3: Environmental stories trends on Hindi news channels
TV Channels January 2009 February 2009 March 2009
Aaj Tak
Environmental Stories 1 0 22
Total Time 4414 3550 4309
% of Time 0.02 0 0.51
DD News
Total Time 5801 4662 5468
% of Time 0.97 0.84 0.6
Star News
Total Time 4723 3828 4503
% of Time 0.19 0.68 0.5
Zee News
Total Time 3973 3382 3734
% of Time 0.6 0.03 0
CNN-IBN
Total Time 4675 3983 4760
% of Time 1.32 0.58 0.48
NDTV 24x7
Total Time 4879 4128 4757
% of Time 0.17 2.81 0.22
Overall Channel
Total Time 28465 23533 27531
% of Time 0.56 0.87 0.40
45.76
41.09
59.48
40.00
50.00
60.00
70.00
January
February
March
20.54
1.23
25.36
7.12
22.38
1.88
27.48
7.17 7.60
1.21
17.75
13.95
0.00
10.00
20.00
30.00
Wildlife
Infotainment
Crime
Issues
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Graph 3: Time devoted on environmental stories by Hindi news channels
1
56
9
24
62
9
0
39
26
1
23
116
22
33
23
0
23
11
0
20
40
60
80
100
120
140
January
February
March
Channels Name

Table 1: Stories in prominent news channels from April July 2009
Classifcation
April No. of Stories %
Film & Entertainment Infotainment 78 6.34
Crime 292 23.72
Total 1231 100.00
May No. of Stories %
Crime 368 15.25
Total 2413 100.00
June No. of Stories %
Crime 963 25.83
Total 3728 100.00
July No. of Stories %
Crime 777 23.52
Total 3304 100.00
April July 2009
44
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Table 2: Time spent by prominent news channels on environment stories
April No of Time % of Time
Crime 596 15.29
Total 3898 100.00
May No of Time % of Time
Crime 841 9.05
Total 9289 100.00
June No of Time % of Time
Crime 3037 22.32
Total 13604 100.00
July No of Time % of Time
Crime 2065 18.08
Total 11420 100.00
Analysis of total no of
stories (April-June) on
seven news channels
DD News showed maximum number of
stories in the time span of three months
(April-June). A total of 187 stories on
environment and wildlife were shown during
this period. Other prominent news channels
were way behind DD News. While NDTV
and Zee News telecast 119 and 117 stories
respectively, Aaj Tak showed just 15, Star
News only 9 and Times Now a minuscule 8
in three months. In the month wise analysis,
it becomes clear that, there was no story on
environment and wildlife in the month of
April on four prominent channels, i.e. Aaj
Tak, CNN-IBN, NDTV 24x7 and Times
Now. However, the time devoted by various
news channels on environment stories saw
a sharp increase from April to June, 2009.
The major increase has been witnessed by
NDTV 24x7 which did not show a single
story in April but showed 18 stories in May
and increased it to 101 times in June. It was
followed by Doordarshan which saw a fall
from 55 times in April to 29 in May but
managed to increase the frequency from
there to 103 in June. Star News managed
steadily by showing 2 stories in April and
May but increased it to 5 in June. Times
Now showed 8 stories in June and CNN-
IBN showed 89 stories.
66.16
38.46
37.55
38.09
33 26
40.00
50.00
60.00
70.00
April
May
7.72
0.57
6.34
23.72
0.79
7.96
15.25
19.88
1.53
14.67
25.83
33.26
15.80
1.60
25.82
23.52
0.00
10.00
20.00
30.00
Infotainment
Crime
Issues
May
June
July
Graph 1: Stories in prominent News channels from April to July
46
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Graph 3: Time devoted on environmental stories by leading news channels
55
103
89
101
134
80
100
120
140
160
(
in
%
)

April
May
0
55
2
26
0 0 0
15
29
2
47
0
18
0 0
5
44
8
0
24
33
8
23
6
0
20
40
60
Aaaj Tak DD News Star News Zee News CNN IBN NDTV 24X7 Times Now
T
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Channels Name
May
June
July
Analysis of total telecast
time of stories (April-June)
The three month data shows that news
stories related to International affairs
occupied the maximum duration of prime
time telecast. The next slot was occupied
by stories related to national politics and
crime. In the month of April while there
were 759 stories on International affairs
devoting 69.01 percent of total prime time,
there were just 83 stories on environment
and wildlife, occupying just 2.13 percent of
the prime time slot. In the month of May,
maximum prime time space was occupied
by news on National politics (49.79%),
while the percentage of environment and
wildlife news stories came down to 1.19
percent. International affairs and Film
and Entertainment occupied the top two
positions in prime time coverage during
the month of June, having 30.17 percent
and 24.12 percent of prime time space.
Coverage of Environment and Wildlife
news improved marginally and it got 2.57
percent of total prime time space. In terms
of number of stories, International Affairs
was extensively covered from April to
June and the three months saw 759, 928
and 1420 stories respectively. During this
period stories on environment and wildlife
also saw a steady increase from 7 in April
to 19 in May and 57 in the month of June.
Coverage of National politics saw a sharp
rise from April to May. While there were
just 95 stories in the month of April, it shot
up to 906 in the month of May, but came
down to 741 in the month of June.
69.01
49.79
37.85
40.00
50.00
60.00
70.00
80.00

April
May
June
July
5.46
2.13
8.11
15.29
28.69
1.19
11.27
9.05
30.17
20.82
2.57
24.12 22.32
27.71
14.37
1.99
18.08
0.00
10.00
20.00
30.00
40.00
Infotainment
Crime
Issues
July
Time spent from April to July 2009 (in %)
A total of 222 news stories on environment
and wildlife were telecast in the month of
July on six prominent news channels. DD
News remained at the top with 134 stories,
while Aaj Tak did not telecast even a single
story in the entire month. However, the
month of August saw a marked increase in
the number of stories on all the six channels.
In all there 419 stories were telecast. There
were 168 stories on DD News, 87 on Zee
News, 62 on Star News, 36 on NDTV
24X7 and 9 on CNN-IBN. No of stories
on Aaj Tak jumped from zero in July to 57
in August. The overall number of stories
came down to 362 in September. There was
a sharp decline in the number of stories
on DD News (55) and Zee News (17). In
contrast to it there was a rise in the number
of stories telecast on Aaj Tak (115), Star
News (123) and NDTV 24X7 (47). During
the period from July-September a total of
357 stories were telecast on DD News,
209 on Star News, 172 on Aaj Tak, 137
on Zee News, 106 on NDTV 24X7 and a
minuscule 22 on CNN-IBN.
coverage of stories (July-
September)
In the month of July stories on
International Affairs dominated the news
channels. There were 943 stories taking
33.18% of the total primetime. Film and
entertainment stories (723) occupied the
second slot, while environment and wildlife
stories came at the bottom with just 51
stories and occupying just 2.84 percent of
the total primetime telecast. International
Affairs, National Politics and Film and
Entertainment news continued to dominate
the prime time on all the prominent news
channels in August. While there were
784 stories on International Affairs,
environment and wildlife continued to be
at the bottom with just 71 stories telecast
on the prime time. 22.03 % of total time
was devoted to news on International
Affairs, while news on environment and
wildlife constituted just 4.17 percent of
primetime. In the month of September
July September 2009
134
168
115
123
100
120
140
160
180
July
August
September
0
24
33
8
23
57
62
87
9
36
55
17
5
47
0
20
40
60
80
100
T
im
e
(
in
%
)
Channels Name
September
48
E
N
V
I
R
O
N
M
E
N
T
A
L

T
R
E
N
D
S

I
N

N
E
W
S

C
H
A
N
N
E
L
S

2
0
0
9

1
3
49
there was a decline in the number of stories
on National politics, Crime and Film and
Entertainment, while there was an increase
in the number of stories on International
Affairs and environment and wildlife. In total
there were 933 stories with 30.82 percent of
primetime coverage on International Affairs.
This comes in sharp contrast to environment
and wildlife stories during the primetime.
There were just 79 stories on environment
and wildlife constituting 4.22 % of total
primetime coverage.
33.18
25.44
23.72
28.44
23.69
22.92 22.38
37.39
23.77
22.20
25.00
30.00
35.00
40.00
No. of stories from July & Sep 2009 (in %)
July
August
September
15.87
1.79
2.58
13.47
3.17
0.00
5.00
10.00
15.00
20.00
Wildlife
Infotainment
Crime
Issues
No of stories on
environment and
wildlife (Oct-Dec)
In the month of October 2009, Aaj Tak
topped with 161 stories in environmental
issues and was closely followed by Star News
(149) and NDTV 24X7 (125). DD News
telecast just 92 stories while CNN-IBN
came at the last with 78 stories. The month
of November 2009 saw a sharp decline in
the number of stories on environmental
issues. Except DD News there was a major
decline in the number of stories on all other
news channels. A total of 366 stories were
telecast on DD News. In contrast to it there
were 100 stories on Aaj Tak, 84 on Star
News, 70 on Zee News and a minuscule 11
on CNN-IBN. The total number of stories
saw a marginal increase from 706 to 732.
In December 2009, environment stories
saw a major jump on all the news channels.
The total number of stories telecast on
news channels almost doubled (1371).
Aaj Tak telecast 278 stories during this
month, Star News 145 stories, Zee News
81 stories, NDTV 24X7 telecast 358 stories.
Surprisingly there was a minor decline in
the number of stories telecast on DD News
during this month. The total number of
stories on DD News came down from 366
in November to 342 in December 2009.
366
278
342
358
250
300
350
400
October
November
December
!
161
92
149
101
78
125
100
84
70
11
101
145
81
167
0
50
100
150
200
T
im
e
(
in
%
)
Channels Name
#REF!
Graph 1: Green stories in electronic media (channel wise)
50
coverage of stories
(October-December)
In the month of October news on Films
and entertainment dominated the prime
time on all the six major news channels.
While a total of 3223 time stories on flm
and entertainment were shown, constituting
39.19% of primetime, stories on International
affairs came a close second with 29.66 % of
primetime. However stories on environment
and wildlife just constituted 8.57% of total
primetime coverage. National politics came at
the bottom with just 697 stories constituting
8.48 % of primetime. The dominance of
flm and entertainment news continued in
the months of November and December. In
November flm and entertainment occupied
38.47% of primetime. The coverage of
environment news saw a minor increase
with 9.08% of primetime being devoted to
environment stories. International affairs
(30.17%) and National Politics (14.89%)
came at the second and third slot. Crime
came at the bottom with just 7.40 % of
primetime coverage. Though there was a
sharp increase in the number of stories on
environment and wildlife in the month of
December (1371), however, in terms of
duration it came at the bottom with just 12.16
% of primetime devoted to environment
and wildlife stories. The dominance of flm
and entertainment during the primetime
remained intact (30.33%) and was followed
by National Politics (25.01%), International
Affairs (18.19%) and Crime (14.31%).
29.66
39.19
30.17
38.47
25.01
30.33
25.00
30.00
35.00
40.00
45.00
Time spent from Oct to Dec 2009 (in %)
October
November
December
8.48 8.57
14.09
14.89
9.08
7.40
18.19
12.16
14.31
0.00
5.00
10.00
15.00
20.00
Wildlife
Infotainment
Crime
Issues
Graph 2: Primetime coverage
60,000
Green media
coverage
1350
Green Films
1142
Web Links
942
Green Filmmakers
124
Journalists
2116
Ad Agency
142
TV Channels
Online Databases
CMS ENVIS Centre CMS ENVIS Centre
Green Media Daily E-Newsletter
CMS ENVIS Centre on Media & Environment
www.cmsenvis.nic.in
For more information:
Anand A Jha, Co-ordinator
CMS ENVIS Centre, RESEARCH HOUSE
Saket Community Centre, New Delhi 110 017
P: 91-11-2684 4020, 2685 1660, F: 91-11-2696 8282
cms@envis.nic.in
www.cmsenvis.nic.in
CMS ENVIS Parent organisation:
P N Vasanti, Director, CMS
pnvasanti@cmsindia.org
www.cmsindia.org

Environmental Trends in News Channels 2009 13

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