Student: Nguyn Tun Anh

Subject : Principles of Marketing (case study 2)

1

1. New products are the lifeblood of a company and keep it growing but
the financial risks can be large.
New product concept is a picture or verbal description of a product or
service the firm might offer or sale. The new product process is the
sequence of activities a firm uses to identify business opportunities and
convert them into salable goods or severs.
- The new product development is the process of developing a new
product or service for the market. This type of development is
considered the preliminary step in product or service development
and involves a number of steps that must be completed before the
product can be introduced to the market.
There are 8 steps of product development process:


Student: Nguyn Tun Anh
Subject : Principles of Marketing (case study 2)

2

Ex: a company always focuses on products for women such as skin cream
or shower cream. In the future, they want to expand the market to men.
Therefore, they bring out new products which are suitable for men. Also,
they must have idea for product, analyzing market developing product or
market testing before the product can be introduced to the market


2.
- La chn 1 tng ng vi question marks trong BCG. Lp 1 trang
web nc ngoi khng tn qu nhiu chi ph. Tuy nhin xu hng
du lch ca khch hng nc ngoi di ngy ti New Zealand, liu
h c cn n thu xe hay a s h s i theo tua ?. V vy m
phng n ny c l khng cn thit trong khi Jucy c th cho
khch hng la chn ngn ng trn tranh ch ca mnh. Hn th
na, Jucy c nhng t vn vin quc t min ph cc gi.

- La chn 2 tng ng vi stars khi Jucy ang c sn th trng v
tip tc u t m rng cc ngnh lin quan v du lch. y l
phng n kh thi nhng kh c th a thng hiu ra quc t
th cn t nhiu du hi khi lm nh vy Jucy vn ch l 1 cng ty
du lch trong New Zealand v th m em chn la chn 3.


- La chn 3 tng ng vi Question marks khi Jucy mun thm
nhp v m rng sang mt mi trng mi. Mc d c nguy c v
r do cao, vn u t ln v 1 tr ngi na l c th phn thp khi
mi t chn vo nhng khng th ph nhn Nam M l 1 th
trng tim nng.. Nghin cu a hnh a l vng ny c th
nhn thy nhiu vng thin nhin rng ln thch hp cho vic du
Student: Nguyn Tun Anh
Subject : Principles of Marketing (case study 2)

3

lch vi xe ti du lch. Hn na Jucy c kinh nghim cao trong xy
dng v pht trin th trng cng nh danh ting New Zealand,
v vy em ngh nhng bc u tip cn v thm nhp th trng
khng phi l qu kh vi Jucy. Trong tng lai khng r rng th
trng ny c th bin thnh th trng Stars. Chp nhn ri ro
c c thnh cng xa trong tng lai.