INFUSE Magazine, Issue No. 3

INFUSE Magazine | 1
INFUSE
HUMBER COLLEGE FASHION ARTS, SPA AND COSMETIC MANAGEMENT MAGAZINE
issue 03
2014
The Changing Face
oF CANADIAN retail
Toronto
STREET STYLE
Where are
they now?
Jessica &
Nadine
The Bays
Dynamic Duo
NYC:
Humber Students
take a Bite out of
the BIG APPLE
ALUMNI
2 | INFUSE Magazine
Editor-in-Chief
Jacqueline Trunks
Art Director
Dwight Balutan
EXECUTIVE Editor
Elizabeth Kyi
Content Director
Maddison Brown
Program Coordinators
Pauline Ashworth
Fashion Arts
Antonietta Perretta
Esthetician/Spa & Cosmetic Management
Avril Carnovale
Associate Dean
Contributing Photographer
Adamo De Pax
Credits
INFUSE
Contents
2014
issue 03
6 The Programs an introduction
to Fashion Arts, Spa and
Cosmetic Management programs
8 Internship Spotlight students
reveal their on-the-job intern
experiences
10 Alumni graduates dish on
the real world after college
12 Student Profles get to know
some of the students in the
Fashion Arts, Spa and
Cosmetic Management program
14 Student Resources fnd out
about the services provided at
Humber that can help you land
that dream job
16 The Spa relax and enjoy the
great facility
18 The Changing Face of
Canadian Retail discussing
the evolving retail landscape in
Canada, highlighting leading
retailers and industry experts
and how they are shaping the
Canadian retail scene
22 Fashion Comes Home alumni
networking night uncovered
23 The Fashion Institute on
Display see the Lakeshore
campus window come to life
with the vision of our students
24 Independent Women
power women Nadine DElia
and Jessica Mendlowitz of The
Hudsons Bay Company inform
on how to stand out in a
competitive industry
30 Shooting the Cover a behind-
the-scenes look at how it all went
down
31 TJX Canada X Humber
College celebrating its great
partnership
32 The Big Apple Humber
students venture into the city
that never sleeps
35 Walk It Out disclosure of what
it takes to produce a successful
fashion event
36 A Day in the Life... take
a glimpse into the world of
industry professionals
38 Events a peek into the events
run by Fashion Arts students and
Cosmetic Management students
39 Social Media highlighting the
new world of hashtags
40 Photo Styling 4th semester
Fashion Arts students, off-fgure
photoshoot, showcased
41 Editorial Makeup faunting
the talents of graduating
Cosmetic Management students
42 Industry News whats
happening out there in the world
of fashion and beauty
44 Fall 2014 Trends be the frst to
wear the latest trends from Fall/
Winter 2014/15 Runways
46 In the Streets of Toronto
documentation of Torontos
street fashion scene
Credits
4 | INFUSE Magazine
letter from the dean
i
nfuse magazine has been written and produced
by a team of fourth semester Fashion Arts
diploma students. This magazine includes the
experiences of students and graduates of the
Fashion Arts, Cosmetic, and Esthetician/Spa management
programs.
The hands-on approach to learning offers our
graduates a practical approach to developing industry
skills. The Business School wishes our graduating
students success as they embark on their careers in the
Fashion and Beauty industries. To the new and returning
students, we look forward to another enjoyable year.
Alvina Cassiani
Dean, Te Business School
Alvina Cassiani
Dean, Te Business School
Art Director
Dwight Balutan
Always having an interest for all things
creative, Dwight decided to get into the
Fashion Arts program at Humber College
to learn more about the various opportu-
nities in the fashion industry. His budding
love for creating a magazinewhether it
be styling for editorials, writing articles or
designing layoutsblossomed even more
while working for Infuse magazine. In the
future, Dwight hopes to work for a publica-
tion or an agency where he could combine
his knowledge of fashion and design.
Content Director
Maddison Brown
Growing up and through all levels of
schooling, Maddison has had a passion for
professional and creative writing. Studying
Fashion Arts at Humber College has given
her the opportunity to refne a direction
into fashion journalism as a career path.
She hopes to study further in communica-
tions and incorporate her love of fashion
and beauty into her work. Infuse has been
an extremely valuable starting point in her
journey.
INFUSE Magazine | 5
infuse
Editor-in-Chief
Contributing Photographer
Executive Editor
Jacqueline Trunks
Adamo de pax
Elizabeth Kyi
After completing her Honours Bachelor De-
gree in Health Sciences at the University of
Western Ontario, Jacqueline decided on the
Fashion Arts program at Humber College
in order to gain insight into the fashion in-
dustry. Her time spent studying at Humber
and working on Infuse has provided her
with skills that will allow her to successfully
transition into the industry. After gradu-
ation, Jacqueline hopes to earn her MBA
specializing in Luxury Brand Management.
Born and raised in Ottawa, Canada,
Adamo earned his undergraduate degree
in Criminology from the University of
Ottawa. Shortly after, he decided to turn
his longtime passion for photography into
a career, taking him to Toronto and the
photography program at Humber College.
His award-winning work has been exhib-
ited in galleries in Toronto and published
in various fashion and beauty magazines
in North America and Europe. Outside of
photography, Adamo is passionate about
human rights, the environment, his friends
and family.
Adam Keller
Brittany Wasserman
Chelsea Trudel
Lee Diemer
Norma Ouellette
Petar Petko
Elizabeth chose to pursue the Fashion Arts
diploma program at Humber College after
spending two years studying Communi-
cations at Carleton University in Ottawa.
Her position as Executive Editor for Infuse
magazine has allowed her to put her skills
learned through the program and her com-
munications background to practice, while
indulging her love for the fashion industry
and the written word. Upon graduation,
Elizabeth hopes to focus on developing a
career in the fashion or lifestyle publication
sector.
contributors
Fromtheteam,
6 | INFUSE Magazine
the programs
Fashion Arts
t
he world of fashion is a multi-billion dollar industry
that spans the globe, offering budding creatives the
opportunity to work in an exciting environment
where each day brings something new and differ-
ent, and outside the box thinking is welcomed and encouraged.
The Fashion Arts program at the Business School gives
students a competitive advantage in the job market by encom-
passing all aspects of the business sector of fashion. Students
develop their business savvy in classes such as Retail Buying,
Product Development, Marketing, and New Ventures. Howev-
er, they are also given the opportunity to exercise their creative
muscles in Visual Merchandising, Photo Styling, Event Plan-
ning, and Social Media Marketing.
Students in the Fashion Arts program are taught by indus-
try professionals with vast expertise in their respective felds.
The learning experience is dynamic and hands-on, with a focus
on real-life business strategizing, assessments, and simula-
tions. Students not only learn the theory involved in a fashion
career, but they get to execute their ideas in a concrete and
professional way. Some of the projects include developing an
entrepreneurial business plan for a retail start-up, executing a
fashion editorial photoshoot, and planning and producing a
fashion event, to name a few.
If youre a business minded person with a creative eye
and a penchant for style, the Fashion Arts program can lead
you down the path to a fulflling and dynamic career in the
fashion industry. With hard work and passion, our students
leave Humber College with direction and knowledge of their
strengths and interests, a concrete portfolio demonstrative of
their new skills and talents, and a newfound awareness of all
the opportunity that exists within the feld of fashion.
by Elizabeth kyi
INFUSE Magazine | 7
b
eauty is not just about looking your best. It is imperative
to consider your health as a whole, nourishing the layers
that endure the daily exposures of life. The Spa Manage-
ment program at Humber is more than just a diploma
offering opportunity and advanced skill sets, it holds a high rank-
ing in the market of esthetic programs. With focus on modernized
innovation and the latest trends and brands in skincare, Humber
approaches spa management with a keen eye for the future. The
curriculum is diffcult to compete with, offering a frm foundation
for any journey into the spa and wellness industry. The program
also features a state-of-the-art full service spa available for work
placement and hands-on learning. The newly renovated establish-
ment comes equipped with the latest in technology and qualifed
professionals to guide students through the training. Students
receive the preparation that is imperative for success in this 250
billion dollar industry.
The art of cosmetics stems from the ability to take the best
version of a person and display it through the theory of colour
and crafting. It involves understanding the human shape and its
relationship with light and space, and a genuine passion for the
transformation of a person. This industry is unique because not
only are there over 3500 cosmetic companies in Canada, there
are cosmetic professionals in demand in the majority of other
industries as well. The skill and understanding involved in these
ventures can be mastered in the Cosmetic Management program
at Humber College. The foundation uses the business background
that Humber prides its reputation in, allowing students the
security to take their passion for cosmetics through a momentous
career path of opportunity and advancement. The school offers
courses in every stream of the cosmetic industry including special
effects, colour analysis, retail management and even the world of
fragrance.
Esthetician/Spa
Cosmetic Management
&
by Maddison brown
by Elizabeth kyi
8 | INFUSE Magazine
spotlight
qualifed stylist
Rent Frock Repeat
social media marketing asst.
Rent Frock Repeat
PR intern
Fashion Weekly Magazine
Interns
TURN
Q: What is the best advice you received
during your job quest?
A: The best advice Ive received during my
job quest was probably to be confdent in
your skillsknow that you have something
valuable to offer an employer going into an
interview and you will convey that mes-
sage.
Q: What classes/assignments helped you
develop your skill set for your current
position?
A: The Social Media Marketing class in
second semester played the largest role
in preparing me for my position as Social
Media Marketing Assistant. We created an
online presence and brand for ourselves
from the ground up. Training in Adobe Cre-
ative Suites also made a big impact in my
competency in this role by teaching me the
importance of a strong visual presentation.
Q: How did the Fashion Arts program
show you what job you want(ed) when
you fnish(ed) school?
A: The Fashion Arts program lets you take
an introductory glance at all different areas
of the fashion industry and gives you a
chance, through projects and assignments,
to actually try out what kind of work you
would be doing in different careers. Person-
ally, I obtained a strong sense of selflearn-
ing what Im good at and what my weak-
nesses are and learning what I love doing
and what Id rather steer clear of.
Q: What is your educational background?
A: Before attending Humber for Fashion
Arts, I went to Wilfrid Laurier University
and double majored in Film and English. I
wanted that background to help me in the
future with PR for fashion.
A: Not to be discouraged! This industry is
so big and so many people are after similar
things, that it can be hard to get exactly
what you want. Consistency and per-
sistence when it comes to fnding the perfect
placement for you is crucial. Dont give up
if something doesnt work out for you.
Q: How have your views changed about
the fashion industry going through the
Fashion Arts program?
A: The fashion industry is large, but I didnt
realize how small it is in Toronto. Its so
amazing that there are such small degrees
of separation between people and its an in-
credible place to be if you want to network.
Q: What do you love most about your job?
A: I love to attend events and write. Expe-
riencing incredible shows and meeting new
and incredibly fascinating people are al-
ways so much fun. Writing has always been
a passion of mine, and its easy to write
about things that genuinely interest you.
Q: How did you fnd your current posi-
tion?
A: The Internet! I was searching for intern-
ships in the Toronto area for quite a while
until I found a posting for Fashion Weekly
Magazine.
Elizabeth Kyi
Chelsea Trudel
Kyla Nobrega
Q: What is your current position and how
long have you been there?
A: I have been an intern at Rent frock Re-
peat (RfR) for four months and I have been
in my qualifed position as an RfR stylist for
three months now. My current position as
a stylist at RfR include, setting up private
ftting appointments with various clients
around Canada and styling them for their
event. The events that most women attend
range from corporate events to family wed-
dings. I am also responsible for following
up with each of my clients and ensuring
that they each receive their Cinderella mo-
ment in their special frock.
A: I love being a stylist at Rent frock Re-
peat, because I am able to use my product
knowledge and customer service skills to
help every woman that walks in live their
Cinderella moment. I love the feedback
and pictures that I receive, because there is
no better feeling than having a woman not
only recommend your company, but help
her regain her smile that she hasnt had in
many years. My goal as an RfR stylist is to
make every woman feel beautiful and I love
to see how many stories are living in each
designer dress. I love being able to help a
small company grow and fnding new and
exciting techniques to expand our target
market to become more successful. RfR
has given me endless experiences such as
attending Toronto Fashion Week as an in-
dustry stylist, helping Caitlin Power launch
her new collection and meeting successful
people in the fashion industry. However,
what I love most is that I have the opportu-
nity to give each woman the chance to feel
beautiful and confdent. That feeling is truly
rewarding!
INFUSE Magazine | 9
e
ducation is often a very polarized term when
analyzing the concept of learning. While it is
important to study the fundamentals of any
industry prior to entering it, there is an enormous
advantage to a hands-on learning experience. The Esthetician/
Spa program at Humber College approaches the industry with
a realistic method and offers students a unique advantage
through their spa labs.
Humber understands the benefts of including the trial
and error method of education, and approaches it by offering
on campus industry experience to their students. The spa labs
allow third and fourth semester students work terms, in which
they will treat guests to put their skills to the test. Simultaneous-
ly combining classroom efforts and hands-on experience results
in a more refned craft and skillset. Industry professionals guide
the students every step of the way, overseeing all efforts.
After being given the opportunity to experience a service
offered by a student, I can confdently commend Humber for
offering this unique learning experience. I was treated to a relax-
ing facial at the hands of a hard working student by the name of
Ana Furda, whose passion for the spa industry overwhelmingly
enveloped the session. A notable trait about her was her conf-
dence, which she shared was fueled by the support of having
mentors at her disposal before she fnds her place in the
feld. Confdence can be developed by anyone, but the stu-
dent made it clear that developing it within her education
as opposed to after it, is a self-branding tool that will speak
volumes in the industry.
I was able to watch Ana approach her practice without
the common attitude of mundane routine, but with the
refned demonstration of freshly integrated classroom skills.
In an industry that pays top dollar to offer the public luxury
and wellness, it is people like Ana who will contribute
to a company standing out in quality. I was really happy
with the service, particularly with the presence of indus-
try leading brand Dermalogica being used throughout the
process. Ana spoke of the importance of proper SPF within
a skincare regiment and how it is a current theme in modern
advances in the spa industry. By the end of the session she
inspired me to include SPF in my daily routine, sharing her
knowledge with enthusiasm and care.
This is an experience that is unique to Humber Col-
lege, allowing an opportunity to be proactive in a competi-
tive industry and put your passion into practice.
Q: What is your current position and how long
have you been there?
A: I am currently working as a styling assistant
for lifestyle expert Janette Ewen. My job respon-
sibilities range from styling photoshoots and
visual displays/sets for television segments,
pulling clothes for photoshoots, and researching
and writing content for television segments.
Q: What is the best advice you received during
your job quest?
A: Be prepared for long, late hours. If this is
where you want to be in life, be prepared to work
hard, keep your head down and pay your dues.
Hard work will always pay off, as long as you
believe you can do it!
A: I love that I have the opportunity to be cre-
ative and have the opportunity to tie in many
different aspects of the industry into one job,
for example, styling, preparing visual displays,
photo styling, and writing.
Q: What classes/assignments helped you devel-
op your skill set for your current position?
A: Store Planning and Visual Merchandising-
this class helped prepare me for my internship,
because I learned how to effectively set up
and style visual displays for TV segments and
photoshoots. Colour Theory taught me about
the principles of colour, including the details of
complementary colours, which was helpful when
creating and styling sets and design displays.
Computer Applications for Fashion taught me
extensive skills in Microsoft Offce, Excel and
Powerpoint. These skills were useful in my in-
ternship because I felt confdent when producing
invoices and stock sheets.
Q: How did the Fashion Arts program show
you what job you want when you fnish school?
A: Since our program covers so many different
areas and felds in the industry, it really gives
its students the opportunity to learn where they
fnd the most success, and more importantly,
enjoyment!
the SPA labs
by Maddison brown
styling assistant
Lifestyle Expert Janette Ewen
Cristina Commisso
alumni
WHERE
ARE
they
now
?
sales support
Throat Threads Apparel
fashion blogger &
photographer
A: I started here in an entry level position,
much like an intern. When I was hired I was
on contract for three months, and then got
renewed for another three months. After
that, I made it clear to HR that I would not
like to be renewed again and would much
rather like to become a part of the team. For
about a year after that I still had to do my
original duties like getting coffee, helping
out in the show rooms, helping with pulls
for magazines, receiving our samples, but at
the same time learning and slowly gaining
more responsibilities. At just under the two-
year mark I got my frst major promotion.
I am now sales support for Ping Golf Ware
for Canada. I help with all the samples,
enter all orders when they come in, place
re-orders, and take phone calls from the
reps around the country. Basically I do any-
thing the sales team needs me to do. If you
want to do well in the business of fashion,
you have to be a yes man.
A: After completing high school I decided to
do a hairdressing apprenticeship as a back-
up, knowing that it can be diffcult to get a
job right out of school. I did this for a year
and got some great life experience and also
realized that I am capable of much more.
After my frst year at Humber, I was lucky
enough to be able to intern in the fashion
industry in New York City during the sum-
mer. This was by far the coolest thing I have
ever had the opportunity to do. Not only
was it so much fun, it was a great learning
experience at the same time. I would say
this is defnitely what got me ready and
100% serious for second year.
Q: What classes/assignments helped you
develop your skill set for your current
position?
A: I really felt that the Creative Suite Appli-
cations course helped enhance my editing
techniques and master shortcuts in perfect-
ing images, layouts and choosing the right
typography. I also learned some intense
and serious photo styling and display
techniques that has been very benefcial to
everything that Im doing in the fashion
industry.
A: I love having the creative freedom to do
what I love and create content that I truly
stand for. I love thinking of unique ideas
and turning them into reality. I also love
collaborating with other companies and that
the possibilities are really endless!
A: My views of the fashion industry are
constantly changing in the refection of soci-
ety, work experience and wisdom. I felt that
the Fashion Arts program brought a realistic
approach to working in the fashion industry
especially by fnding two feld placements
during the second year of the program.
Q: Where did you fnd information on the
company you are working for?
A: I realized that its a possibility to be
successful while being self-employed and
starting your own company from the New
Venture Development course.
Q: Do you have any additional advice?
A: The Fashion Arts program teaches you
about potential career paths. You have to
focus and get a feeling of which one truly
brings you happiness and fulfllment. You
dont enter the fashion industry and expect
the high paying jobs; you enter the fashion
industry because you know that its your
passion and a career full of happiness.
Kassia succe
Bobby Raffin
INFUSE Magazine | 11
senior ambassador-concierge
Harry Rosen
sourcing
coordinator
visual merchandiser
Addition Elle
A: I cant really pin point any exact piece
of advice, but one of the most vital and
important things when looking for a job or
wanting to work your way up in a current
job is to keep an open mind and be open
to criticism. While it does prove to be a
challenge, not letting your emotions get
in the way of business will only move you
higher up the ladder! Listening is also a key
component.
A: The fashion industry is huge. I believe a
lot of people apply for fashion with only a
few jobs in minddesigner, stylist, or buy-
er. While those are some great jobs, going
through Humber really opened up my eyes
to the hundreds (yes, hundreds) of jobs in
the fashion world.
tion?
A: My position wasnt being advertised
when I joined. I had found my internship
(which later led to my full-time employ-
ment) through LinkedIn. After I fnished my
internship, they took me on full-time. Take
note students, LinkedIn is a very powerful
tool, and one you should utilize!
Q: How did the Fashion Arts program
show you what job you wanted when you
fnished school?
A: By the end of my 3rd semester, I was
very eager to start working. The amount of
knowledge I absorbed through my classes
made me really anticipate going out there
and making a name for myself. I didnt ex-
actly know what I wanted to do, but I knew
I wanted to work with a big fashion brand
name. Now Im working with a lot of them!
A: After graduating from , I was hired as
a Sourcing Coordinator at a well reputed
company that provides turnkey solutions
and sourcing for private label cosmetics,
beauty and bath products.
A: I had always been driven by curiosity to
learn more about cosmetics and the chem-
istry behind the formulations, so I took my
frst step towards this industry by pursuing
my Bachelors Degree in Cosmetic Technol-
ogy from Nagpur University. I was exposed
to all the technical aspects of this industry
like formulation, manufacturing and quality
control in the four years of my study. Afte
graduation, I worked as a skincare trainer
in the Middle East and was also given the
responsibility of managing the brand. It
was then that I found myself interested
in taking up a course in management. I
joined the Cosmetic Management program
at Humber in January 2013 and graduat-
ed with honours in December 2013. Both
these programs gave me the best of both
worldscosmetic chemistry and cosmetic
management.
Q: Where did you fnd information on the
company you are working for?
A: As students of Humber College, we
are fortunate to have great faculty to look
up to and discuss our future career goals
with. I discussed my feld of interest with
my coordinator and the teachers and tried
to get as much insight as I could about the
companies I could work for.
A: I would have to say grin and bear it. In
a career, and especially a career in fashion,
there is always going to be something you
are not going to like doing. Its a lot of hard
work and very long nights to get to that
place that you see in movies that we all as
fashion students dream of. So when the
time comes and someone asks you to do
something you dont really want to do, you
just have to grin and bear it, and pay your
dues.
tion?
A: I completed both my internships at Addi-
tion Elle as a visual merchandiser. I worked
very hard for a year and when we opened
our new fagship store downtown, I was
offered the Visual Merchandiser position.
A: My job allows me to create something
new every time I receive a new spotlight,
or foor plan from head offce. Its my way
of connecting with customers. Trying to
top my window set up every time, always
pushing myself to think and create new
exciting things to make those customers on
the street stop and look at my windows and
make them want to see more by coming
into the store. I also love when we receive
a new shipment and I have visual boxes
because its just like Christmas! I get so
excited to see what they send me and how
I can incorporate it into my store. My mind
is always creating and designing. Working
at the fagship store also allows me to do vi-
sual set-ups for press tours, media dinners,
and commercials in our store and at off-site
locations.
Benjamin Doig Pritha Rathi Kayla Emery
12 | INFUSE Magazine
experiences
second year student
Fashion Arts
second year student
Fashion Arts
A: The Fashion Arts program has com-
pletely changed the way I view the fashion
industry. It has opened my eyes to all the
processes involved, from manufacturing
and distribution to styling and merchandis-
ing.
Q: What are some aspects of the program
that you really enjoy? Look forward to?
A: All of the hands-on work in the program
including any projects and events we were
given the chance to work on.
Q: What are your future job aspirations?
A: My goal is to own my store! Courses in
this program have really prepared me for
this, such as New Venture Development, In-
troduction to Marketing, and Retail Buying.
Q: What are your favourite classes in the
program?
A: I loved Introduction to Marketing, as
well as Ethics and Sustainability.
Q: Where were you before coming to
Humber?
A: When I was in high school, I dreaded
going to school on a daily basis because
the only thing I looked forward to were my
business courses. I knew for a fact that I was
going to go into business after graduation.
But I wanted to do something fun in the
business world that would keep me on my
toes. Ive always loved fashion and had
found this program at Humber College that
combined both fashion and business.
A: Throughout the program, my views
havent changed in a big way. I knew that
succeeding in the fashion industry would
require a great deal of hard work and de-
termination. The professors in our program
taught us a lot about how to approach
the challenges we would face in order to
achieve our goals.
A: The program involves a lot of group
work that has helped set me up for the real
world. We dealt with differing personali-
ties and capabilities, and learned how to
leverage everyones individual strengths. I
always looked forward to the challenges the
program had to offer. Learning something
different everyday was exciting, no matter
how hard it was.
A: There are so many different career op-
tions in the fashion industry. At the moment
I dont know exactly where I want to be. All
I know now is that I want to get my degree
in business and be successful.
Teagan Ellyss
NicoleDebrusk
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frst year student
Fashion Arts
second year Student
Fashion Arts
second year student
Fashion Arts
Humber?
A: Out of my hometown, living and fg-
uring who and what I wanted to be. I was
working in Mississauga away from my
hometown in Tavistock, working at the
South Common Mall Shoppers Drug Mart
as a Cosmetician in the Beauty Boutique as
I had experience with it throughout high
school, and I also got offered a job to work
at LDS Canada as an on-air game show
hostess presenter. I pretty much worked,
worked, worked! But, I always made sure
I had time to workout, focus, and attend
many of my modeling auditions, as its a
passion Ive always had.
A: My views have defnitely changed while
learning and experiencing the fashion
industry through Humbers program. It has
helped me discover strengths and interests,
and taught me about the vast opportunity
that exists within the industry.
A: I really enjoy the Product Knowledge
and Colour Theory. Learning about the
manufacturing processes, buying and trad-
ing is very interesting to me.
Q: What are you favourite classes in the
program?
A: Colour Theoryhands down! It was also
fascinating to learn about the evolution of
the fashion industry in Fashion History and
Terminology.
Humber?
A: I took a year off and stayed in my home-
town Thunder Bay.
A: I graduated high school and took one
year of the Honours Bachelor of Commu-
nication program at Lakehead University
before coming to Humber.
A: Ive realized its a much broader industry
than I used to think and there are a lot of
different jobs available than one would orig-
inally assume.
A: I really enjoyed the enthusiasm of the
professors in frst semester, the relevant
information and opportunity to experience/
execute things such as events, photoshoots,
and business redesigns.
A: I havent fully decided yet, and that is
okay!
Q: What are your favourite classes in the
program?
A: Colour Theory, Product Knowledge,
Store Planning and Merchandising, and
Photo Styling.
Humber?
A: I had taken a few years off after high
school and I was not sure what I wanted to
do as a career.
A: The program has showed me the many
career opportunities available and that there
are just as many business decisions as there
are creative in the fashion industry.
that you really enjoy? Looking forward to?
A: Retail Buying came naturally to me. The
math and logistics involved played into my
strengths. However, I also really enjoyed
Photo Styling and Adobe Creative Suites be-
cause these courses allowed me to express
my creativity and build my portfolio.
A: I hope to become a buyer, graphic design
artist or even open up my own business.
Q: What are you favourite classes in the
program?
A: Creative Suites, Marketing and Retail
Buying.
Q: Are there any additional comments/ad-
vice you would like to add?
A: Ive enjoyed my experience and it has
really opened my mind to the many possi-
bilities in the fashion world. My advice is
follow your passions and it will make the
journey more worthwhile.
Rachel McKay
Abi Clark Aman Gabi
resources
resource
fashion
room
t
he Resource Room is a space designated for the Fashion
and Cosmetics diploma students. The room provides stu-
dents a space where creativity thrives. On any given day,
this sleek and modern space is flled with students styling
mannequins, planning photoshoots, discussing business plans, or
creating graphic design masterpieces. Here, students are encouraged
to work collaboratively, facilitate discussions, and conduct group
work.
Not only is the room an excellent space to work in groups, but
the open concept layout allows free fowing conversation and the
exchange of ideas between students of all levels within both fashion
and cosmetic streams. New students can receive helpful feedback
from senior students in their feld. The faculty also frequently fnds
time to be present in the Resource Room to lend a helping hand.
Many professors from both programs occupy the space daily to
help students with assignments or post fashion news and internship
opportunities exclusive to Humber students.
With the support of the The Business School, the resource room
provides all materials necessary for projects and assignments, as well
as a computer lab fully equipped with Adobe InDesign, Illustrator,
Photoshop, and accounting programs, all of which feature promi-
nently in many assignments for both curriculums. On average, over
50 students use the facility daily, which contributes to the bustling
and free-fowing creative atmosphere.
To ensure our Fashion Arts and Cosmetics students are always
in the know, the Resource Room, in conjunction with Humbers
library services, provides our students with a multitude of resources
to ensure they are always up to date with current industry news.
Students are provided with the latest issues of Vogue, Elle,
and Flare, among other print publications. Previous issues are
recycled by students and used as tear sheets for brainstorming and
creative inspiration. Students also have access to trend forecasting
service, Stylesight, and leading fashion business news publication,
Womens Wear Daily and the Berg Fashion Library. The Resource
Room features our Fashion Around the World board where the
latest global and local industry insight and news is posted daily.
The Resource Room facilitates students academic develop-
ment and professional progress by providing previous student work
examples to assist with assignments and volunteer opportunity
postings. Students can come to the resource room to fnd examples
and inspiration for major assignments such as the colour manual, in-
spiration boards, and photo styling photoshoots. They can also fnd
postings by businesses and retailers looking to work with Humber
students for credit and valuable industry skills and experience.
Fashion and Cosmetics students are provided with every-
thing needed to succeed in both programs right at their fngertips.
They are at a great advantage in the Resource Room, where there is
always a supervisor that is readily available to provide guidance as
well as materials needed for specifc assignments. Many friendships
develop here and there is a constant fow of creativity in the air. It
is a centre where you dont feel alone, because every single student
and faculty member is just as passionate about the industry as you
are. Were all striving towards individual goals and the Resource
Room allows us to work toward achieving them with the help of our
fellow students and faculty.
by CHELSEA TRUDEL
resource
cosmetic
room
stylesight
Berg fashion library
resources
THEspa
t
he Spa at Humber College is easily one of the most recog-
nizable features offered at the North Campus by both stu-
dents and Toronto residents. The Spa is equipped to pro-
vide traditional spa services such as manicures, pedicures,
waxing, and facials as well as those in the medical esthetic industry to
exceed the expectations of their guests. Services may include custom-
ized massage relevant to the service, along with the dedication and
attention from highly trained students of the Esthetician/Spa manage-
ment program at Humber.
The students are placed in the Spa setting to train through
mentoring and hands-on experience. As a customer, the atmosphere
of the Spa will transport your senses, with soothing soundtracks and
comforting lighting. The facility itself is relaxing and quality driven,
largely accommodated to provide specifc focus on massage, waxing,
and skincare within customized zones of the Spa. The highlight of
the Spa lies within Humbers industry leading approach to hygiene
and equipment safety. Humber has addressed the issue of hygienic
regulation within the spa industry with the BodySafe program, and
their efforts are clearly demonstrated at The Spa. Autoclave sterilizers,
known for their use in doctors offces , are used to provide high levels
of sterilization to any tool used on a patient. It only seems appropriate
that the same levels of hygiene are to be applied in a spa setting. The
Humber Spa stands as one of few spas possessing and actively inte-
grating this process into daily routine.
You cannot miss the beauty boutique on your way in or out of
a treatment as well. It is another focal point of The Spa, housing top
brand names in the spa industry such as Dermalogica, OPI, Love
Fresh, and Clarisonic. Through collaboration between Humber and
these market-leading products, The Spa incorporates these products
into all spa services and the program courses focus on use of these
brands throughout the students course work. It is these outstanding
features that keep the spa bustling with business all year round. The
Spa at Humber College is easily one of the most recognizable features
offered at the North Campus by both students and Toronto residents.
You cannot venture far into the campus without hearing about the
luxury services being offered by and within the student community.
BY MADDISON BROWN
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the Changing Face of
CANADIAN RETAIL
i
t is a very exciting time for Canadas retail industry.
The landscape is growing and evolving dramatically,
and global infuence is becoming ever more pervasive.
Canada is occupying a signifcant space in many retail-
ers expansion plans in a way it never has before.
Over the last decade, weve lost some major Canadian re-
tail anchors, such as Eatons and Sears, and have seen Canadas
oldest department store, The Hudsons Bay Company, trans-
ferred to U.S. ownership. Although we may lament the loss of
Canadian heritage in our retail landscape, it is hard to remain
mournful when there is so much newly available space and
opportunity on the horizon for the Canadian retail industry, in-
viting a newfound interest in our market from foreign retailers.
Until now, the way for American retailers to successfully
break into the Canadian market was typically to buy out a ma-
jor Canadian chain store in order to obtain prime retail selling
space. However, partially due to the freeing up of large sections
of retail space, the opportunity for U.S. retailers to break into
the Canadian market has become readily available. For exam-
ple, newly vacant Sears locations are opening up the possibility
of large American department stores, such as Nordstrom, to
make their Canadian debut. Target presents another example
in its acquisition of former Zellers space. We are seeing prime
retail spaces opening up from a variety of sources, namely the
expansion plans of major central shopping centres, coupled
with the lease space vacated by unsuccessful Canadian retailers.
We sat down with Scott Kyle, an expert on the subject
armed with extensive experience in the retail sector and cur-
rently managing his own retail consulting business, to get his
take on the future of Canadas retail landscape and what he
believes to be the impending short and long-term trends, chal-
lenges, and opportunities.
According to Kyle, the most pertinent trend in Canadian
retailing has to do with large expansion plans being executed
in up-market shopping centres. Currently, in Toronto alone,
three regional shopping centres, Yorkdale, Sherway, and Square
One, are undergoing redevelopment at the same time, opening
up additional retail space and inviting the possibility of new
retailers moving to Canada.
The most immediate challenge faced as a result of such
signifcant expansions will be fnding new stores to fll the
redeveloped spaces. The Canadian retail market is exhausted;
we have more retail space than Canadian retailers can fll. The
Toronto Eaton Centre, as an example, has three Aldo locations,
two Call It Springs, and one Little Burgundy, totaling six shoe
stores in one shopping centre under the Aldo Group umbrella.
The newly available selling space makes right now the perfect
time for U.S. and other foreign retailers to make their move into
Canada.
Looking long-term, Canadian retailers will face the chal-
lenge of maintaining a competitive edge in the marketplace
with the infux of foreign retailers emerging in Canada.
Japanese fast fashion retailer Uniqlo, rumoured to be pairing
up with the Hudsons Bay Company to make its debut on the
Canadian retailing scene, would give H&M and other fast fashion
chains a run for their money. Foreign retailers like U.K. based All
Saints, which opened its frst set of Canadian doors in Yorkdale
Shopping Centre in April of 2013, offers consumers the advantage
of a music and flm culture associated with their brand, something
seldom seen elsewhere in the Canadian market. New foreign
competition, whether it be competing with existing brands in Can-
ada or introducing something new to the marketplace, will force
current Canadian retailers to improve and update business models
to remain relevant and competitive, under which circumstance, the
consumer wins with increased selection and competitive pricing.
All the recent activity and development in Canadas retailing
industry not only benefts consumers, but offers great opportuni-
ties to students and graduates in the fashion industry in terms of
job opportunities. Expansion efforts require project management,
and new stores coming to Canada need new management teams
and brand executives to help integrate the newcomer into the Ca-
nadian marketplace. Students often associate retail jobs with part-
time work, failing to recognize the life-long career potential offered
by the retail sector in areas such as merchandising, buying and
allocations. Todays young adults have access to post-secondary
programs in fashion that train them for these positions specifcally,
which offers them a serious competitive edge over the previous
generation of job hunters.
Scott Kyle also points out the different viewpoints of retail
associates in Canada versus those in the United States. Canadian
retail positions can often be seen as transitional, and a temporary
stepping stone towards their career, whereas in the U.S., retail
work is often viewed as a career path in and of itself, with those
working on the foor intending to move their way through the
ranks within the company. Hopefully, with American infuence, we
will see a new generation of retail associates who are passionate
and driven to pursue a career in retail. Kyles retail experience is
concrete proof that fashion retail can provide a long, dynamic, and
fulflling career.
by elizabeth kyi
canadian retail
Q: Can you describe your current role at Browns Shoes?
A: I work in the visual/marketing department at Browns Shoes. My role here is to
manage the aesthetics of the retail foor and windows, and to highlight new and
exciting merchandise to customers each season. I am currently responsible for fve
locations, a different one everyday, and I implement merchandise setups directed to
me from our head offce in Montreal.
Q: What opportunities exist at Browns for graduating students?
A: Browns is a family owned and operated business. They thrive on growing the cor-
porate family and are always looking for young, ambitious people who are willing
to work hard and help Browns provide the ultimate customer experience. Whether it
be in sales, management, buying, or marketing, there are many opportunities to learn
and grow within the company.
Q: Are there opportunities to advance within the company?
A: As I mentioned before, Browns is very family-oriented and prefers to promote
from within. Having said this, the opportunity for growth at Browns is favourable to
employees who have proven their dedication to their jobs. Im currently looking into
applying for a new position that is being introduced this year as the assistant to the
Vice President of marketing in Toronto.
Q: What drew you to a career in fashion retailing?
A: I have always had a connection to the fashion industry on the retail level. As a
child, I remember loving going to the mall with my mother on weekends. Being able
to provide customer service and create an enjoyable shopping experience for our cus-
tomers is what makes me enjoy my job. Knowing that my work leaves an impression
on people and how they view Browns is extremely rewarding to me.
Q: How did you obtain your position at Browns?
I started at Browns as a part-time sales associate while I was in school. Towards the
end of my program at Humber, I was extremely stressed about fnding an internship
that spoke to me and would help direct me once I graduated. I then decided that I
would apply to the Vice President of marketing in Toronto for an internship with the
visual merchandising team. Once the internship was over, they decided that I had
proven to be someone that would beneft their team and asked me if I would like to
stay on the team full-time.
Q: Is there anything new and exciting going on at Browns?
A: Browns is constantly growing and expanding throughout Canada. We are opening
new locations each year. This is exciting because with growth comes new opportu-
nities, not only for the company itself, but for its employees and customers. We are
making ourselves more available for those who enjoy the Browns shoe shopping
experience. We are also growing our private label brands, which is always exciting.
We launched a new womens line and mens line last summer season, and it has been
great to see how well they are doing.
Q: What is your favourite part about your job?
A: My favourite part of my job is being able to use my creative eye and mind, and
working with my boss has defnitely been the reason for this. He is constantly men-
toring by stimulating our visual team and encouraging us to come up with ideas of
how to make things fun and eye-catching for the customers. He encourages input
which allows us to turn our jobs into more than just a job; its a rewarding experi-
ence. For example, its so exciting to see a window idea you came up with being
brought to life. Nothing feels better than seeing the fruits of your labour from the
other-side of that window, seeing it through the eyes of those you intended it for
the customers.
Q: What was the most valuable transferable skill you learned at Humber College?
A: The most valuable transferable skill I took from my experience was being a team
player. Before I started at Humber, I was very controlling in projects, and I didnt
trust anyone to do anything, so I took everything on myself, which proved to be
a very diffcult task. Having to work in groups so much throughout the Humber
program gave me the insight that working together has so many benefts. Bouncing
ideas around gets the creative ideas fowing. It allows opportunity for growth be-
cause you are constantly learning in a team environment. My job is very team-orient-
ed, so having learned to be a team player has defnitely helped me in the long run.
Scott Kyle is a Canadian retail expert, whose
dynamic retail experience demonstrates the
expansive opportunity that exists in the retail
industry, beyond working on the selling foor.
He currently owns his own retail consulting
business, in which he applies his extensive knowl-
edge of the Canadian retail landscape to assist
small-scale, emerging retailers with expansion
strategies, negotiations, site selection, leasing,
store design, and store construction. Armed with
market intelligence, analytical evidence, and
demographic statistics, he is able to offer advice
strategies to emerging retail businesses.
Kyle grew up working in retail, beginning
his career with Dylex, a large Canadian retail and
manufacturing business that owned and operat-
ed 12 retail chains throughout the 70s and 80s.
Through retail experience alone, he became a
national promotions manager by 21. He went on
to occupy various store manager roles for Eatons
and Harry Rosen. He was then recruited by Ca-
dillac Fairview where he worked his way up to a
Vice President position, overseeing eight Canadi-
an shopping centres.
The best part of working in the retail indus-
try, according to Kyle, is the dynamic and hands-
on nature of the work. He enjoys being on-site,
in touch with customers and retailers on a daily
basis. In his current business, Kyle Retail, small
independent retailers are his area of expertise. Re-
tailers he has encountered or worked with in the
past go to him for advice on how to expand their
business, and through his vast experience and
connections within commercial leasing, property
management, and retail management sectors, he
is able to offer them effective expansion strategies.
Kyles advice to aspiring retail industry
professionals is to go into something you are
passionate about and augment that passion with
strong fnancial grounding. It is a given that you
need great taste and impeccable style to enter the
fashion industry, but combine that passion with a
strong understanding of the unavoidable fnancial
side of the business, and you give yourself a com-
petitive advantage that paves the path to success.
Browns
by Elizabeth Kyi
retail and real estate executive
Kyle Retail
Scott kyle
interview with
Amanda Lains,
Visual Merchandiser
t
here is a budding trend in Canadian fashion retailing
that is taking form as we see more and more of our
countrys retailers shedding inhibitions and integrating
fresh ideas into the constantly evolving Canadian fash-
ion industry. Take Addition Elle, a company originally inspired
by the plus size market, introducing new and exciting directions,
while maintaining the affordable and on-trend reputation Canadi-
ans love.
In the
past year,
Addition Elle
has rebranded
to not only
follow trends,
but also start
trends while
embracing
the beautiful
curves of to-
days women.
Their new
branding direction has allowed the retailer to expand their target
demographic to encompass a younger generation. Trendsetters are
more vital now than ever before in the industry, in a time where
style is inspired by personality on and off the runways. Confdence
in our own bodies is directly related to being confdent in our own
unique style, and that is the message Addition Elle is trying to
show its customers and the industry.
The latest initiative of the Addition Elle brand is the Alyssa
Graham lingerie collaboration. The stunning new line features
gorgeous styles for women of all ages, shapes, and sizes. The mar-
keting focuses on the notion that, sexy is a state of mind, and the
curve hugging
line of lingerie
makes it easier
to live by this
inspiring tag-
line.
This brand
is a perfect
example of the
perseverance
of Canadian
brands. Their
ability to pro-
vide reliable
service to their clientele while experimenting with their brand to
evolve with the Canadian market is both inspiring and notable.
From customer appreciation days, to in-store yoga sessions, they
are going above and beyond to appeal to their loyal customers.
Addition Elles brand development knows no bounds this
year, so keep your eyes open! Social media has been exploding
with tweets and posts commending the store on their new launch-
es. As well as connecting online, students can look to Addition Elle
as a retailer to keep in mind for internship opportunities, whether
it is in the feld of visual merchandising or retail operations.
t
o indulge in spa services is to respect your body and
enjoy looking after oneself. Many spas stress the impor-
tance of the atmosphere to enhance this state of calm.
The Caudalie Spa is one of these experiences, a level of
quality that stands strong in the industry, by combining the histor-
ical backbone
of spa practice
with new age
and innovative
methods. The
Vinothra-
pie focused
approach is
now the root
of the Miraj
Hammam Spa
located at the
Shangri La
Hotel in To-
ronto, a remarkable and exciting addition to Torontos health and
wellness industry.
Originating in France, the emphasis on the natural approach
to treating our bodies is what marks Caudalie as a leader in skin-
care, who refuses to take any easy way out with popular ingre-
dient fllers such as parabens or genetically modifed organisms.
According to representatives of the spa, these harmful fllers are
replaced instead with the Moroccan traditional services of the ol-
ive. Caudalie combines many unique components to their products
including fresh grapes, honey and wine all of which are interna-
tionally renowned for their outstanding antioxidant benefts.
This is another exciting advancement to the face of Canadas
retail. The Miraj Caudalie Spa introduces old world tradition
into the new world, with the infusion of Caudalies naturalistic
ingredients complimenting their initial focus on Middle Eastern
cultured atmospherics, the results are services exquisitely unique
to the spa. One of their
most popular services
is the Hammam and
Gommage, a steam
and body exfoliation
that originated from
Middle Eastern tradi-
tions. This indulgent
service surrounds you
in a private high inten-
sity and low mist steam
chamber as you lay on Jerusalem gold marble. The Gommage, a
type of eucalyptus infused black Moroccan soap exfoliates your
body providing a deep cleanse and invigorating experience.
It goes without saying that what sets Caudalie apart from the
rest of Torontos spa industry is not just the legacy of the name, but
the cultural experience that surrounds it. Bordeaux meets Marrake-
ch and the highest of quality services in this new addition to the
citys spa scene, an authentic celebration of the cultural cornucopia
that is the beautiful city of Toronto.
Caudalie
at shangri-la hotel
by Maddison Brown
Addition Elle
by Maddison Brown
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canadian retail
Fashion Comes Home
Alumni Networking Event
BY ELIZABETH KYI
BY BRITTANY WASSERMAN
h
umber Fashion post-graduate students are
organizing a Fashion Alumni Networking Event
to bring together graduates of the Fashion Arts
diploma, Fashion Management degree, and Fash-
ion Management & Promotion post-grad programs. The name
of the event is Fashion Comes Home and it is planned for April
3, 2014 to be held at the Fashion Institute Building, Lakeshore
campus.
The purpose of the event is to gather our Humber net-
work. It is an incredible chance for alumni from the past ten
years to reunite and share their experiences and resources, to
re-connect and to reach out to each other. In a world where
networking trumps, the post-grad Fashion students are proud
to bring a full circle experience to the program and spend an
evening with the incredible talent that Humber has produced.
The Humber brand is growing stronger by the day, creat-
ing a vast network of talented professionals in the Fashion in-
dustry. The network created among Humber fashion students
is invaluable. These connections have resulted in numerous
a
s the result of a recent program review, the Fashion
Arts Diploma added a new course to the curricu-
lum this year with Global Retail Operations. The
course is designed to give students insight into
how globalization is affecting the fashion industry and how the
retail industry operates on an international scale.
The concept and content of the new course were devel-
oped in response to the changing landscape of the Canadian
retail environment. The presence of internationally owned
companies has been steadily increasing, and foreign retailers
now represent a signifcant portion of the retailers in Canada.
The course focuses on teaching students to understand global-
ization and how it impacts the fashion retailing industry. The
course prepares students for the many challenges and opportu-
nities facing retailers in the fashion industry, such as increased
competition, mergers, and the ongoing pressures on Canadian
retailers to adapt their business strategies to todays Canadian
consumer.
Global Retail Operations offers students the ability to do
a semester long, in-depth assessment of a retailer in Canada,
analyzing the businesss strategy, strengths, and opportunities.
Students are given the opportunity to participate in a real-life
simulation style assignment in collaboration with Vaughn Mills
Shopping Centre, in which they act as retail consultants for an
independent Canadian retailer within the mall. In this assign-
ment, students use research and analysis to devise a strategy
to improve the business. They then pitch their strategies to a
board of Business School representatives and Vaughn Mills
management. The assignment offers students a great opportu-
nity to put the skills theyve learned throughout the program to
the test, and exercise their creative problem solving abilities in a
real-life setting.
Between assignments and tests, Global Retail Operations
allows students to study retailers frst-hand with organized
trips to major shopping centres in the GTA, and brings in
industry experts in the feld of fashion retail so students have
a chance to see the opportunities that exist within the feld and
connect with experienced industry professionals.
The course will prepare students to enter the retail indus-
try with a career minded attitude at a time when job opportuni-
ty is at its peak. An infux of international retailers entering the
Canadian market will bring with it new Canadian head offces
and retail locations within the country, as well as opportunities
outside Canada in training programs, which usually take place
in the retailers country of origin.
long-term relationships, internships, employment opportunities
and have helped to strengthen the Humber brand throughout
the Fashion industry.
Our talented alumni hold positions with well-known
retailers such as: Hudsons Bay Company, TJX, Sears and Harry
Rosen. In addition, many alumni have found their strengths in
working for wholesale sales ventures and in product brand-
ing both in the apparel and cosmetic industries. We have also
produced many successful entrepreneurs in a wide variety of
felds, bringing new stores, products, brands and businesses
into the Canadian market.
The goal of this evening is to connect our alumni with our
current students, bringing together established industry profes-
sionals and fashion hopefuls, who together form the foundation
of this industry. We want to bring them home again to con-
nect, to discover and to share their many talents and triumphs.
Global Retail Operations
t
oday, real world experience is an asset that many
students are looking to include on their resumes.
Fashion Arts students at Humber College have the
opportunity to display their skills on both their
resumes and a 13-panel, 55-foot window display at Humber
College Fashion Institute at the Lakeshore campus by executing
seasonal visual merchandising displays under the direction of
Humbers Photo Styling and Visual Merchandising professor,
Kimberley Rich. The displays are inspired by editorial fashion
photography styled and produced by Fashion Arts students.
The windows at the Lakeshore Campus are currently flled
with mannequins wearing stark black wigs and long foral
Japanese kimonos, surrounded by strands of huge faux cherry
blossoms and ornate folding hand fans. The production of this
Japanese-inspired window display, entitled Sakura Warrior,
allowed students to experience all the challenges that a visual
merchandiser would face on the job.
Kimberley Rich leads and coaches a team of Humber stu-
dents to execute approximately fve new window installations
per year. The students involved are responsible for tasks such
as shopping around Toronto and through online wholesalers for
merchandise and props, styling mannequinsfrom their wigs
down to their footwearand installing all of the supporting fx-
tures such as fooring, propping, prints and backdrops, to ensure
all aspects of the display convey the theme beautifully while
remaining practical and on budget. However, no two windows
have the same production process because each one is vastly
different from its predecessor. Previous themes include Faux
What Fun, a Cruella Deville-inspired fashion story involving
numerous dalmation props, Linked-In, a chained-up, mod-
ern concept, and London Calling, a chic, British-inspired
window sponsored by TJX.
Students working on these windows have 24 hours
to install the merchandise that took months to collect, and
they leave with experience that makes them marketable to
prospective employers. The process is even documented by
a professional videographer in a short video compilation
for students to include in their online resumes. The need for
new themes in the window has also inspired course projects
in which, students compete to develop a concept that will be
chosen for a future window display. They cultivate an idea
for a theme and put together all the elements that would
need to be included with a budget in mind because if their
idea wins, it is fnancially backed by The Business School
and brought to life in the Lakeshore window. This type of
experience is rare to fnd and many new students choose
Fashion Arts at Humber College because they know that
they will leave with hands-on experience and a well-round-
ed resume. Stop by the Lakeshore campus and take a look at
the display that sets the aspiring visual merchandisers at
Humber apart from the rest.
the FASHION INSTITUTE
Fashion Comes Home
Alumni Networking Event
on DISPLAYBY LEE DIEMER
Global Retail Operations
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Independent Women
Questiontell me what you know about our Infuse covergirls. The Hudson's
Bay Company's dynamic duo, Jessica Mendlowitz and Nadine D'Elia, enlighten
us with their knowledge of the industry, their friendship and their success.
Photography by Adamo De Pax Styled by Dwight Balutan & Jacqueline Trunks
Independent Women
In this
industry you
dont have to
be perfect,
its a learning
process every
single day.
o
ur 2014 Infuse cover models, Nadine DElia and
Jessica Mendlowitz, are two fresh faces in the
world of fashion business. Both women currently
work for The Hudsons Bay Company head offce
in Brampton, Ontario Nadine as a Buyer Assistant and Jessica
as an Assistant Planner. Their passion and drive is immediately
evident in their readiness to accept the long hours and demand-
ing workload in pursuit of their dream careers.
Shortly after graduating from the Fashion Arts program
in 2012, Jessica landed her dream job. With a bachelors degree
from the University of Western Ontario and an advanced diplo-
ma from Humber College The Business School under her belt,
she began actively applying for a position with HBC. Her exten-
sive retail experience combined with her valuable skill set gained
in the Retail Buying course provided her with a solid foundation
to pursue a retail career. However, she knew that in todays
competitive job market, a strong resume isnt enough. Her
perseverance really paid off when she met a contact within The
Hudsons Bay Company who was really impressed by her skill
set, experience, and professional demeanor. Today, Jessica works
as an Assistant Planner for the Ladies Sleepwear department,
which was the result of a rapid promotion from her original role
as Buyer Assistant.
Shortly after Jessicas promotion, Nadine landed a posi-
tion in the newly available Buyer Assistant role in the Fashion
Intimates department, based on Jessicas recommendation. She
assists in processing orders, assortment planning, and speaking
with vendors. The two were described by many of the Fashion
Arts professors as an inseparable duo. Their contrasting person-
alities and abilities formed an unstoppable team. While Jessica
thinks conceptually and has a big picture approach to challenges
and projects, Nadine is very detail-oriented and analytical. The
two admitted, with lots of laughs, that their friendship did not
have a typical beginning. Nadine admits that she preferred to
keep to herself in classroom settings, tending to shy away from
vibrant, extroverted personalities such as Jessicas. However, Jes-
sica encourages Nadine to exert her best self to the industry and
Nadines quiet strength supports Jessica in her ventures, creating
a valuable friendship and business relationship. The duo is an
inspiring example of how advancing in the industry isnt always
the result of being the most outspoken, but instead relies on how
you leverage your personality and strengths to excel.
The importance of managing different personalities is
something crucial to any industry. The fashion industry specif-
ically, requires effective teamwork and combining opinions in
every project. When asked about their personal development in
terms of learning to adapt to and work with different personal-
ities, both women agreed on the role of The Business School in
honing their collaborative abilities by providing ample team-
work opportunities in and out of the classroom. There is the
importance of intellectualism when you work alone, but what is
more important is the skill of working strategically as a team
Jessica says. Humber recognizes the importance of teaching
students to work in teams, and the program builds each course
syllabus with this principle in mind.
Jessica and Nadines relationship is an example of the
importance of networking in the fashion industry. Friendships
formed in the program can end up leading to lasting business
relationships, which proves that no connections should be under-
valued. Networking nights and valuable professor connections
produce lifelong business partners and friends, just as it did with
Jessica and Nadine.
written by
Maddison Brown
Fashion Arts students have the opportunity to network
globally as well as locally through Humbers unique degree
extension program with Nottingham Trent in England. Nadine
took advantage of this amazing opportunity and studied abroad
to turn her advanced diploma into a degree in the year after
graduation. Making connections abroad was a valuable expe-
rience that benefts and infuences her work today. She applied
many of the skills she learned at Humber in her experience
at Nottingham Trent, but she highlights the importance and
relevance of learning the fundamentals of Adobe Creative Suites
through Humber College. In Nadines account, everything we
did [at Nottingham Trent] was formatted through InDesign and
required Photoshop skills. She adds, Humber luckily put a lot
of focus on acquiring applied skills with these programs.
We asked Jessica and Nadine which other Fashion Arts
classes proved to be the most relevant in real world situations.
The two agreed that Retail Buying stood out as a valuable course,
with a syllabus that matched real world situations. They also
felt the Photo Styling course developed their sense of account-
ability and initiative. Nadine comments, In this industry you
dont have to be perfect, its a learning process every single day,
and Jessica adds, what makes you succeed is knowing you cant
be perfect, being accountable, asking questions when youre
unsure, and never giving up. Both women agreed that these are
skills that are heavily infuenced by the professors at Humber
College, setting the program apart from other schools. The two
were heavily involved in The Business Schools annual fashion
show, Walk It Out, which they agreed was a signifcant experi-
ence in preparing them for a career in the fashion industry. Na-
dine held the position of team leader on the styling committee,
which involved sourcing apparel sponsors, selecting garments,
and styling outfts, and Jessica held the position of team leader in
Communications, responsible for PR and marketing efforts. Oth-
er impactful events included assembling the window displays at
the Lakeshore campus Fashion Institute, and the New York
trip, which helped inspire their interest in the retail buy-
ing sector.
Personal style is a core inspiration within the
industry. Jessica expresses an interesting per-
spective on this aspect in commenting, while
professional success does not depend on
dressing well, its presence is certainly
a subtle undertone in the business. In
the fashion industry, expressing oneself
through personal style is a given. However,
Jessica and Nadine are proof that behind the
beautiful clothes, the key to success in this industry
is passion, dedication, and hard work. For Nadine and
Jessica, the Humber Fashion
Arts program developed
their skill set and helped
build their foundation to be-
come the upcoming fashion
business leaders they are
today.
There is the
importance of
intellectualism
when you work
alone, but
what is more
important
is the skill
of working
strategically
as a team.
Shooting the Cover
spotlight
o
n October 10th, 2013, The Business School cele-
brated the announcement of a signifcant partner-
ship between Humber College and TJX Canada,
owner of Winners, HomeSense and Marshalls.
The event, London Calling launched the partnership
with style and fashion-related activities. The window at the
Fashion Institute was designed and executed by Fashion Arts
students using props and clothing provided by Winners. Inside,
invited guests, faculty and students were treated to a multi-part
storyline about the joys and sacrifces of being part of the fash-
ion industry, performed by Humber Performing Arts students.
TJX Canada has long been a strong supporter of Hum-
bers fashion programs, hiring interns and graduates. This
new agreement is a tribute to the caliber of students who have
worked, or are working, at TJX Canada. We, in the fashion
programs, are also grateful to Kim Warner and Alvina Cassiani
for championing this agreement and working closely with TJX
to make it happen. TJX Canada has pledged to pay Humber
$112,500 over the next 5 years to fund several different activities
and scholarships.
One activity is TJX Canadas annual Info Day, providing
students the opportunity to meet and discuss potential career
opportunities/paths with TJX Canada Associates. This event is
open to students from all disciplines, not just Fashion.
This year, a record number of students turned out to learn
about TJX Canada.
In November, TJX Canada held Mock Interview Days for
third and fourth year fashion students. Nine HR executives
from TJX interviewed over 75 students, providing them with
valuable feedback. This activity will be repeated next year as
part of the new agreement.
Most exciting for students is TJX Canadas commitment to
hire up to eight to ten students annually from Humber in either
full-time, contract or student placement opportunities based on
business needs and quality of student candidates. As well, they
have committed to three summer placement opportunities as a
part of the overall hiring strategy.
Lastly, we are very pleased to announce the establishment
of the TJX Canada Merchant Development Award with a value
of $2,500 to be awarded to one second year student with a GPA
over 80% in the Fashion Management Degree program begin-
ning in 2014.
Humber has strong Fashion programs at the diplo-
ma, degree and post-graduate level. This agreement with TJX
Canada represents a new benchmark for industry participation
in those programs.
TJX Canada
Humber College
TJX Canada and Humber College
celebrate significant partnership
X
Connie McCulloch, SVP TJX Canada
and Chris Whitaker, President,
Humber College
Shooting the Cover
by NORMA OUeLLETTE
a
nnually, industry hopefuls from Humber Fashion Arts
venture off to New York City to experience the culture and
opportunity of one of the worlds fashion capitals. They
make the downtown Manhattan Hilton their home for the duration of
the trip, taking in the exceptional view of the city that never sleeps.
The students spend these days connecting with industry profes-
sionals at Clarins U.S.A., the Fashion Institute of Technology, MAC
Cosmetics, and Macys. The students also enjoy leisure time to take in
all the joys New York City has to offer; they wander the likes of Soho
and Central Park to admire the beautiful architecture, forward-looking
fashions and famous restaurants.
At the Clarins headquarters, students received a personal tour
from Joseph McElroy, Director of Education. They were inspired by his
true passion and knowledge. Clarins boasts creation and marketing
of such fragrances as the incredibly popular Thierry Mugler Angel,
and during the presentation, the students were given the opportunity
to offer their thoughts and impressions about the scent and the way it
made them feel directly to the company that created it. With each whiff,
students learned the power of scent and its ability to transport them to
other places and times. As an added bonus, all students received sam-
ples of the perfume or cologne.
An informative tour through the Museum at FIT was next on
the docket. Students traveled through the decades in fashion, seeing
examples of clothing articles from each period in time. The curator of
the museum told an anecdote about each piece, and informed students
about how and on what occasions it would have been worn. There was
also a presentation on a selection of clothing manufacturing tools from
Halston, including some pattern pieces used by the designer in the
1970s. During the visit, the museum was featuring a fascinating exhibit
entitled Queer Style. Some of the artifacts on display included
new york trip
the
APPLE
big
by adam Keller
mac cosmetics
signifcant contributions made to fashion by lesbian, gay, bi-sexual,
transgender, or queer individuals, outfts donned by RuPaul, works of
sartorial art by Alexander McQueen, some bondage gear, garments worn
by Marlene Dietrich and street style from the queer community.
Last but not least, students enjoyed a private viewing of the profes-
sional headquarters of MAC Cosmetics. The visit featured a demonstra-
tion on Humber student, Abi. The MAC expert lead students through
three currently popular makeup styles, and demonstrated three notable
fashion trends interpreted into runway makeup looks for the most recent
New York Fashion Week in which, MAC Cosmetics played a large role
in the makeup design and application for the shows. The looks were en-
titled Reb-elle, Au Courant, and Spiritual Eyes. After the demonstration,
students were invited to experiment with all the products and purchase
some of their favourites.
Overall, students had an amazing experience in New York City,
opening their minds to new ideas, experiences, and an infux of fashion.
new york trip
Walk It Out...
Walk It Out...
Tuesday April 9
th
2013
Palais Royale
1601 Lake Shore Blvd. W.
Tuesday April 9
th
2013
Palais Royale
1601 Lake Shore Blvd. W.
Tickets
$
25 Tickets
$
25
Humber Fashion Arts Diploma Humber Fashion Arts Diploma
walkitout@humber.ca walkitout@humber.ca
Mon. Wed. and Fri. from 10.30 am 3.00 pm at Humber Spa
Scan for more info Scan for more info
Facebook: MidnightEmpire Facebook: MidnightEmpire
Twitter: @MidnightEmpire1 Twitter: @MidnightEmpire1
Reception
6.30
Reception
6.30
Fashion Show
7.30
Fashion Show
7.30
PRESENTED BY PRESENTED BY
Walk It Out:
MIDNIGHT
EMPIRE
e
ach year, fourth semester students of the Business
Schools Fashion Arts program come together to plan
and produce Humbers annual fashion show, Walk It
Out. Students organize every aspect of the show, from concepts
such as theme, colour scheme, and design, to details such as de-
signer sponsors, logistics, and talent. The night of the show also
marks the yearly launch of Infuse Magazine. To fnd out more
about last years show, I sat down with team lead, Cherbille
Araullo, and gained some insight into the process of producing
a fashion show from the ground up:
Q: Fourth semester students produce the Walk it Out event
from scratch, where does it all begin?
A: It begins with a brainstorming session that allows the group
to decide what they want their core values to be. These core
values would describe the look and feel of the event. From
there, they create the name of the event, which is crucial because
this is what jumpstarts the marketing, promotion, and design
elements of the show. However, a name can be interpreted in
a variety of different ways. To ensure that the audience under-
stands and visualizes what we want them to, a mission state-
ment is created to support the name. To ensure that the group is
consistent with the brand, a marketing and branding package is
created, so the brand is not being compromised in any way.
Q: What was the most challenging aspect of planning an event
of this magnitude?
A: With an event of this magnitude, everyone involved tends to
have differing suggestions and opinions. Where we struggled at
the beginning was being able to fnd a middle ground between
certain elements and ideas that would make everyone happy.
This was defnitely the most challenging aspect because we
needed to work as a team to come up with a compromise with-
out upsetting anyone. However, I do believe that the team grew
stronger throughout the semester and thats because we were
learning how to work together and to be open-minded with
ideas and suggestions that would bring us to a happy median.
Q: When the lights went out, was there a sigh of relief?
A: There was a sigh of relief because it was everything we
planned and hoped for, but I was sad that it was over. I learned
a lot along the way and had the opportunity to work with great,
hard-working individuals.
Q: You now work for E.L. Productions. How did your role as
project lead in last years show affect your decision to pursue
a career in event production?
A: When I started the Fashion Arts program, I always had event
planning in the back of my mind. Having the opportunity to
be the lead on the show defnitely gave me a boost towards the
event industry because its where I see myself. E.L. Productions
has already taught me a lot and continues to help me grow as an
individual within this industry. I fnd event planning and event
production extremely interesting because every event is always
different. Its a job that keeps you on your toes because you
have to expect the unexpected.
Q: Is there any advice you have for our future Fashion Arts
students here at Humber College?
A: Choosing to be in the event industry was defnitely not an
easy decision for me and thats because I had always wanted
to work in medicine ever since I was little. Obviously, medi-
cine and events are quite different. However, no matter what, I
persevered and chose to do something that I wanted to do, even
though it was a decision that was not supported by many. At
the end of the day, it shouldnt be someone else making the de-
cision for you. Listen to what others may have to say, but dont
feel pressured to follow it because its there as a guide. I stand
by the quote, Do what you love, love what you do, because
thats exactly what I did. If you do something you love, then
success will fnd its way to you.
As the 2013/14 school year draws to a close, the excite-
ment builds for this years show. We are sure to see something
spectacular from the graduating class of 2014. We at Infuse
would like to thank Cherbille for taking the time out of her busy
schedule to fll us in on the behind-the-scenes of Walk It Out:
Midnight Empire. We would also like to wish lots of luck to our
fellow students who were fortunate enough to be selected as
team members for this years Walk It Out. We are sure they will
make the college and the Fashion Arts program proud.
by PETAR PETKO
a day in the life of...
industry experts
a
s former Co-founder of MAC Cosmetics and cur-
rent Chief Innovation Offcer of Cover FX, Victor
Casale has earned his reputation as a leader of
cosmetic innovation.
He made his grand entrance into the cosmetic industry when his
brother-in-law, and would be business partner, Frank Toskan, asked
him to create a lipstick. He then developed the frst MAC Cosmetics
product, the classic matte red lipstick. He and Toskan built the compa-
ny from the ground, breaking boundaries with their progressive VIVA
Glam ad campaign, which fought against AIDS. Casale also devel-
oping MAC Cosmetic trademarks like the hint of vanilla in all their
lipsticks, added to appeal to his wife, Julies, sensitive nose.
Once MAC Cosmetics handed the reigns over to Estee Lauder,
another unanticipated opportunity in the cosmetics industry unfolded
in front of Casale. MAC Cosmetics had long been donating foundation
products to Lee Graff, a Corrective Makeup Specialist at the CosMedic
clinic out of Sunnybrook Hospital, who developed personalized
shades for patients with skin imperfections. Casale saw patients faces
light up when they were colour-matched, and loved giving them the
confdence boost that helped them go on with their lives normally.
Thus, he and Graff founded Cover FX, a makeup line focusing on
complexion, with over 28 shades, ensuring they were able to match
each and every skin tone perfectly.
Humber students in the Spa and Cosmetics program had the
opportunity to meet Casale and learn from him in a seminar hosted
at the North Campus. Casale immediately invited students up to start
playing around with products and colour-mixing. Students received a
hands-on opportunity to learn from one of the true leaders of Cana-
das cosmetics market in terms of both business and product innova-
tion.
Casales advice to students and newcomers to the industry was
very simple: work retail. He suggests getting as close to the customer
as you can, because there you become the interface between product
and customer and in turn, you learn exactly what cosmetics consum-
ers want. He also advises students to keep an open mind, and not to
settle on one career path. He fell into the cosmetics industry nearly
by accident and it became a passion. He has since experienced many
successes within the industry, all the while attending various institu-
tions of post-secondary learning intermittently to grow his mind. He
advises never to confne yourself, and to try as many careers as you
want.
Victor Casale
Chief Innovation Ofcer
Cover FX
e
laine Stadnyk has extensive experience working in vari-
ous buying offces throughout Toronto. Today, she is the
Buyer and Product Manager for Northern Refections.
Previously, Stadnyk has worked as a buyer for various
companies including Fairweather, Winners, and the Hudsons Bay
Company. She also occupies a space on Humber Colleges Business
School Advisory Board for the Fashion Arts program.
Throughout Stadnyks experience, she has developed a knack for
recognizing talent in the industry. Our Infuse team met up with her to
get her take on what students can do to stand out in todays competi-
tive job market. According to Stadnyk, there are three core things job
candidates can have to set themselves apart: a strong resume, compa-
ny research, and passion.
The frst one seems obvious but many underestimate the pow-
er of a resume. Stadnyk stated that a resume must be concise, well
formatted, and free of any spelling and grammatical errors in order to
be memorable and impactful. She also noted that what is important is
not necessarily your experience, but your ability to make an impact in
whatever position youve previously occupied. Your resume should
highlight your accomplishments rather than your responsibilities, and
even if your experience does not directly relate to the position at hand,
employers may hire based on transferable skills and a proactive work
approach.
The second key element of job-hunting is researching the compa-
ny youre interviewing with. You should apply for a position already
armed with basic knowledge of the companys image and culture. You
should also make yourself familiar with any current company news
such as an impending expansion or the launch of a new line. Taking it
a step further, going into the interview with suggestions or strategies
on how to improve an aspect of the business can show employers that
you are genuinely interested and invested in bettering the company.
Students in the job market should also keep in mind the corporate
culture of a potential employer when researching positions within a
company. Every company has its own culture and employees should
make sure not only that they are a good candidate for the company,
but also that the company is a good ft for them.
Passion is the fnal and most important aspect of the job hunt.
Stadnyk highlights that the fashion industry does not work nine-to-
fve. In order to succeed in the industry, you need to love it. A desire
to learn, energy to try and do new things, and a positive attitude are
crucial assets in almost any job hunt. Passion will drive you to learn
and push you toward success. Furthermore, really investing yourself
in a position or a project ensures you will complete it to the best of
your ability. By truly caring about the outcome of your work, you will
naturally propel yourself forward in any position.
Stadnyk encourages students to keep an open mind in their
job hunt. Every position, regardless how small it appears, can propel
you further if you invest passion and hard work.
Buyer/Product Manager
Northern Refections
Elaine Stadnyk
by elizabeth kyi
by elizabeth kyi
e
ditorial manicurist, Jessica Ellison, has been working
in the industry, honing her craft for 22 years. She has
won numerous awards and competitions, owned and
managed some of Torontos elite salons, manicured for
TV shows such as CSI Miami and The Young and the Restless, and
appeared as a nail expert on CBCs The National, Style by Jury, and
in several Chanel boutiques. Her work has been featured in ELLE
Canada, Vogue Spain, and FASHION magazine to name a few. Today,
amidst editorial nail art projects, Ellison passes along her knowledge
and expertise to Esthetician/Spa Management students at Humber
College. Some of Ellisons former students now work in some of the
best nail bars in the city. Her career offers inspirational insight into all
the opportunities that exist in the world of nails.
Ellison has become a highly sought after name in the beauty
industry through her numerous accomplishments in the feld and her
ability to predict trends far before they hit mass market. Through-
out her career, she has won the title of Canadian Nail Artist of the
Year six times in the Contessa Awards. In 2008, Jessica Ellison won
the Contessa Awards in the category of Nail Art Technician with a
dessert-themed collection that featured 3D nail art and the Thursday
nail which features a different design on the nail of the ring fnger.
Both designs are major trends now in 2014, which demonstrates Elli-
sons ability to determine trends well before they hit the mass market.
Jessica Ellison began her esthetics training in the feld of make-
up, but quickly realized that even though she enjoyed makeup and
skincare, her real passion was in nail art. She encourages her students
to fnd what they love and pursue it. Ellison states from experience
that when your work is your passion, you naturally succeed and it no
longer feels like work. She loves nails and views nail art in the way
hair artists view hair styling. Someones hairstyle is a part of their
identity and a form of self-expression that conveys their personality to
the world. Ellison sees nails the same way, and the rest of the beauty
community is following suit, making now the perfect time to get into
the nail industry.
What students can glean from the Esthetician/Spa Management
program to augment their passion for esthetics is business sense.
Ellisons number one piece of advice to students entering the world
of cosmetics is to develop your brand. As a beauty technician in any
stream, the job description involves developing and maintaining rela-
tionships with clients on a daily basis. A customer that is loyal to their
hairstylist, would be lost without them. Similarly, a customer who
needs bi-weekly nail maintenance relies heavily upon their nail techni-
cian. In order to obtain a loyal customer base and grow your business,
you need to build a brand for yourself and become that brand. At
Humber, students can obtain a blend of technical skill and business
savvy, and by melding the two, they can learn to market themselves
and develop themselves and their skills into a strong brand customers
can be loyal to.
Award-Winning Manicurist
Humber College Educator
Jessica Ellison
by elizabeth kyi
SOME OF ELLISONS WORK
Photography by ALEX EVANS
s
ometimes lifes greatest lessons come from something as
simple as lending a hand. As students fortunate enough to
attend school in an institute like Humber College, it can be
easy to fall oblivious to how fortunate we are relative to some
of our peers globally. Students in the Spa/Cosmetic Management programs
and students working at The Spa, North Campus, wanted to challenge the
inequality, specifcally in Ghana, and offer their part in providing opportuni-
ties to the less fortunate.
The Ropak Educational Complex is a school that is much different
than what we are lucky to be accustomed to here at Humber. With only 589
students ranging from Kindergarten to High School, the students travel
from seven different locations to come to class. Unfortunately, despite the
challenging trek to school, the students do not come to an environment that
offers the resources required to learn. With only three desktop computers
and limited classroom supplies, learning is a much different experience for
these students.
It is schools like this one that depend on the support of those more
fortunate. The complex has never received government funding, and relies
heavily on the school fees to cover basic costs. However, the costs are very
diffcult for many families to afford, and this affects the quality of many
attributes of the institution, from basic resources like computers, to overall
student safety.
On July 11
th
, Humber put their best foot forward, by making your feet
look their best, and in turn helping these students in need. With all proceeds
going to raising money for the Ropak Educational Complex, a total of $4000
was raised to build a new roof and foor. All additional funds were put
towards student tuitions.
o
n November 12
th
, 2013, Humber Fashion Arts students transferred
their skills to the real world when they orchestrated four fashion
seminars for their Event Planning class. The frst half of this third
semester course concentrates on the process of planning the pro-
duction of large-scale events and fashion shows. The second half provides
students the opportunity to take their newly refned skills and apply them in
producing a series of events. This environment allows students to experi-
ence group work out of the classroom and see their hard work pay off in a
meaningful way.
Each group was charged with planning and executing a mini-event
based on the connections between fashion and other industries. The day
opened with the introduction of Feel Good Fashion, which promoted the
importance of body awareness, beauty and confdence. Canadian designer,
Caitlin Power was the guest speaker at the second event entitled Fashion
Lab 2.0, which was a seminar about technology in fashion. The Beat of
Fashion represented the relationship between the music and the fashion
industries. Finally, Concrete Jungle offered an urban display on the per-
sonality of streetwear clothing and design, featuring a spoken word artist,
graffti artist, and Toronto based streetwear brandNozo.
The opportunity to learn from the full-scale production is an advantage
to the Fashion Arts program that will prove its worth following graduation.
events
SPA EVENT
RAP sessions
for GHANA
by maddison brown
BY MADDISON BROWN
#
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@socialmedia
i
n a new age of technology, it has become near impos-
sible to get through the day without touching some-
thing powered by electricity. According to a poll done
by Google, Canadians spend eight hours of their free
time daily ogling a screenphones, computers, TV, tablets,
etc. This does not include time spent using these devices for
work. The data shows that social media occupies much of users
time spent on the web. With the rise of social networking sites
like Facebook, Twitter, Tumblr, Google+, Pinterest, Youtube,
Instagram, and LinkedIn, the Internet offers seemingly endless
amounts of interesting content to peruse.
The rising demand for social media has also brought many
employment opportunities to the job market. Social media in-
terns are hired by various companies to handle upkeep of their
social media pages. 93% of marketers use social media as an
advertising tool, which is not shocking considering how much
time users spend consuming social media content daily. Social
media opens up the line of communication between companies
and their customers, creating more transparency and ease of
interpersonal contact. Businesses can easily inform consumers
about news, promotions, and events with the click of a button
and consumers can easily register complaints or appraisals to a
company with equal ease and convenience.
Humbers Fashion Arts program offers a course dedicated
entirely to this new feld of study. The course is called Social
Media and Fashion Promotion, and helps students develop an
authentic, cohesive, and professional online identity. The course
connects traditional media and its contemporary counterparts,
while informing students of the many opportunities available
in social mediafrom marketing companies to online blogging
fame. Students also learn how to develop and execute e-market-
ing strategies and techniques. The course sheds light on social
media websiteslike LinkedIn, where employers and scouts
browse through job seekers for possible future hiresthat are
helpful to the students future endeavors.
When properly used, social media can open up many new
avenues for its users. These sites can help individuals gain new
connections and job prospects. As this sector of the marketing
industry continues to grow and increase in popularity, learning
how to make the most of its business potential can only beneft
us.
@InfuseReader Be a part of this social media
experiment! Share on twitter or take an
Instagram picture of this page with the hashtag
#infusemagazine! Explore the tag and make
connections with other Infuse readers!
by dwight balutan
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industry news
Coachs New
Body Safe
Schiaparelli
Revived
Creative Director
b
ritish-born Stuart Vevers has been
named the new executive creative
director for Coach as of October 2013,
following in the footsteps of Reed Krakoff
who parted ways with the 70-year old brand
to concentrate on his own line. Vevers, the
ex-Mulberry and Loewe designer, debuted
his frst collection for Coach and the brands
frst ready-to-wear collection for Fall/Winter
2014 at New York Fashion Week this Febru-
ary. His 19-outft lineup was part preppy, part
urban, and entirely American. With a much
more youthful look compared to the conser-
vative options we have seen in the past, the
collection consisted of American sportswear
inspired pieces, including red plaid jackets,
sheepskin coats, wool skirts, and sheepskin
trimmed ankle boots.
The 40-year-old Stuart Vevers attended
the University of Westminster and has trav-
eled around the globe working at Bottega Ve-
neta in Milan, Mulberry in London, Loewe in
Madrid, Givenchy, and Marc Jacobs. Howev-
er, Vevers has found comfort in his new home
in Manhattans West Village and is immersing
himself in American culture, fnding inspira-
tion for Coachs new direction in American
workwear classics. Vevers is enthusiastic
about Coachs new luxurious aesthetic and
feels that its bridge price point leaves a huge
opportunity for Coach in the luxury brand
bag market.
h
air salons and tattoo parlours now
face similar health and safety criteria
as restaurants thanks to Torontos new
bylaw, BodySafe. BodySafe is Toronto Public
Healths inspection and disclosure program
for personal service settings that provide
hairstyling and barbering, tattooing, micro-
pigmentation, ear and body piercing, electrol-
ysis, manicure and pedicure or other esthetic
services. This program, which Humber College
Spa Manager advised on, inspects establish-
ments at least once a year and upon complaints
from members of the public. This inspection
process ensures that business operators are in
accordance with the Ministry of Health and
Long-Term Cares Infection Prevention and
Control Best Practices for Personal Service
Settings. Its purpose is to ensure that establish-
ments are using safe and best practices in order
to prevent the spread of disease and infections.
As of July 1st, 2013 all establishments offering
hairstyling or barbering services are required
to get a PSS license and post inspection notices
by the business entrance. Other businesses
offering tattooing, micropigmentation, ear and
body piercing, electrolysis, manicures, pedi-
cures, and esthetics will be phased in over the
next few years. Up until this point, there has
been an inspection program in place for spas,
nail salons, tattoo parlours, and other beauty
service providers. An establishments inspec-
tion will result in a pass, conditional pass, ser-
vice(s) closed, or establishment closed, similar
to the inspection levels for restaurants and bars
for Torontos DineSafe program. Multi-service
establishments will also be inspected at the
service level and will result in satisfactory, not
satisfactory, in progress, or service closure.
You can search an establishments inspec-
tion results by going to www.toronto.ca and
typing BodySafe into the search box.
r
ecently, the Council of Fashion De-
signers of America (CFDA) released
their list of nominees for the 2014
awards. The nominees include Joseph Altu-
zarra, Alexander Wang and Marc Jacobs for
womenswear. For menswear, Public School,
Rag & Bone, and Thom Browne are nominated.
Four-time CFDA award recipient Tom Ford
will be receiving this years Geoffrey Beene
Lifetime Achievement Award. The internation-
al award will go to Raf Simons. These nomina-
tions were defned by the votes of 450+ CFDA
membersincluding stylists, fashion retailers
and journalists.
i
talian-born Marco Zanini, formerly of
Rochas and Halston, has done what
no designer has in 60 yearsrevived
the Schiaparelli brand by showing the frst
couture collection since Elsa Schiaparelli
herself in 1954. Diego Della Valle, head of
the Tods group, bought out the brand in
2007 and began to re-launch the Italian label
in early 2013. Della Valle also re-launched
footwear brand, Roger Vivier, in 2002 and
hired Italian designer Bruno Frisoni as the
Creative Director. Della Valle appointed Zani-
ni, who has trained with Dolce and Gabbana
and Donatella Versace, to be the labels new
creative director in September 2013. Zanini
has stayed true to the original Schiaparelli
aesthetic by capturing her sense of colour,
decoration, prints, and even humour. The use
of vivid prints and colours were a throwback
to Schiaparellis infuence by surrealists such
as Salvador Dali and Alberto Giacometti.
Zanini had two aims with the creation of this
collection: to make clothes that are relevant
today and that were real couture. And it
appears that he was successful on both fronts.
The last designer to start a genuine couture
house in Paris was Jean Paul Gaultier in 1997,
who was sitting front row and had nothing
but kind things to say about the new Schiapa-
relli collection. Schiaparelli will sell its frst
collection exclusively at its boutique in Paris,
only by appointment.
by JACQUELINE trunks
And the 2014
nominees are...
by dwight balutan
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a
fter a year long hiatus, Nicolas
Ghesquire, former creative director
at Balenciaga, has been confrmed, by
CEO and chairman of French conglomer-
ate, LVMH, Bernard Arnault, as Louis
Vuittons new artistic director for
womens collec-
tions. The change
was incited by
the conclusion of
Marc Jacobss 16-
year tenure
at Louis
Vuitton, that
convert-
ed the brand from a high-end
luggage company to a top-of-
the-line womens wear brand.
Ghesquires offcial introduction
will come in March when he
showcases his frst Spring/Sum-
mer collection for Louis Vuitton.
It will be interesting to watch
Nicolas Ghesquire apply his
personal vision to the Louis Vuit-
ton brand, and the entire fashion
community is sure to be keeping
a close watch come March.
m
oschinos runway line-up was
covered in pop-culture inspired
clothes for Fall 2014. Spongebob
Squarepants separates, McDonalds meets
Chanel tweed suit ensembles and junk food
packaging gowns were the standouts of
the show. Jeremy Scott took the wheel from
Rosella Jardini, who had been the
brands Creative Director from 1994
to October 2013. Founded by Franco
Moschino, the brand was known
for its satirical approach to fashion.
Moschino rebelled through the use
of sarcasm and irony such as his
pun-intended Fur Real faux-
mink coat or his bad girl belt on
a black-and-white nun ensemble.
He twisted iconic Chanel pieces
and added humour to them. He
ultimately caused the French
fashion house to sue him for
disrespectfulness decades
ago. The brands new
Creative Director, Jeremy
Scott, is known as the go-to
designer for popstars from all
over the world with his high-on-sugar,
out-of-this-world, quirky aesthetic. His
clientele ranges from pop superstars like
Katy Perry, Lady Gaga and Rihanna to
rap favourites like Nicki Minaj and ASAP
Rocky. He is also famous overseas, worn
by many acts such as UK songstress Jessie J
and Korean pop super group 2NE1. Jeremy
Scott is a perfect ft for the fashion brand
that synergizes humour and fashion. Jeremy
Scotts Moschino line does not stray away
from the houses controversial past. Jere-
my Scott for Moschinos Fall 2014 line was
caught in a scandal with McDonalds for
copyright infringement as the new collection
donned a rendition of McDonalds trade-
mark yellow arches. Is it a violation or is it
just a re-appropriation of todays consumer
culture much like Warhols? However, one
thing is for sure; the line was considered
a hit to many high fashion icons such as
Vogue Nippons Editor-At-Large Anna Dello
Russo seen clad in head-to-toe Moschinos
infamous McDonalds inspired outft going
to a party.
Change is Good
i
n April 2013, Italian designers Do-
menico Dolce and Stefano Gabbana
were fned $439.7 million USD
based on allegations of evading taxes
by selling their brand to Gado, a Lux-
embourg-based holding company also
under their ownership. At their trial in
June 2013, Dolce and Gabbana were found
guilty of tax evasion and sentenced to one
year and eight months in prison. How-
ever, it is unlikely that the designers and
the four other executives involved in the
case will actually serve any prison time.
Milan city councilor, Franco DAlfonso,
has publicly stated that the designers should
not be allowed to show in the citys commu-
nal spaces. Domenico Dolce has said that,
due to the fnancial pressures and bad press
resulting from the case, the fashion house
will likely close. In November 2013, the duos
lawyer fled an appeal of their tax evasion
convictions and requested a full acquittal.
Italian designer, Miuccia Prada, her
husband and Prada CEO, Patrizio Bertelli,
and accountant, Marco Salomoni, are also
under investigation for tax evasion by Italian
prosecutors, despite paying 420 million in a
settlement earlier this year. The investigation
likely also stems from corporate, tax-advan-
taged structuring, similar to the Dolce and
Gabbana case. Prada claims that this is all a
misunderstanding of foreign holdings rules.
by petar petko
Herms Festival
Tax Evasion:
Jeremy Scott
des Mtiers
new Italian fashion trend?
For Moschino
t
here is something about French
fashion that can only be fully expe-
rienced in person. Its the level of
appreciation that takes over your senses
as the fnest silks are felt in your hand.
Its the entrancement of watching a true
craftsman put his soul into each thread
before your eyes. The Herms Festival des
Mtiers was an opportunity for Humber
Fashion Arts students to strengthen their
passion for the industry in its most im-
perative form, the root.
The event was held on October 4th
at the Design Exchange on Bay Street,
where Herms fnest craftsmen set up
practice as if they had never left France,
when in fact theyd traveled far and wide
to share the timeless traditions of this
iconic brand. Translators took their side as
they explained the care required for each
and every step of a silk scarf, or luxurious
handbag.
The festival included a silk screening
presentation in which the fashion stu-
dents watched an Herms designer, doing
a detailed demonstration of the luxurious
process. The semicircle that surrounded
this demonstration only ever grew, with
everyone transfxed by a master of the
classic Parisian tradition. Some of the
other stations provided an in depth look
behind the pattern of these scarves, where
illustrators took to detail as if they were
the only ones in the room.
Watches were also demonstrated,
each piece being intricately assembled
under the scrutiny of Frances most
detail-oriented Herms craftsmen, with
every delicate part a vital organ in the
lavish designs.
With many Herms pieces on
display, students had a chance to see in
person items many have only yet expe-
rienced in Vogue. There was something
about the authenticity of the processes
that made the students take much more
care in the observation of each piece,
taking in the beauty of the entire journey
and no longer just the fnished product.
The Festival des Mtiers was an event that
has fueled many fashion students passion
for the industry. In a fast-paced world,
Herms offered a reminder to breathe in
the beauty of every small step.
BY MADDISON BROWN
by dwight balutan
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fall 2014 trends
To Be or Knit to Be...
r
eady or knit, here they come! From
chunky silhouettes to tighter shapes,
knit is a fall 2014 favourite. The
runwaysPublic School, The Row, Marc
Jacobs, Michael Kors and moresent down
knit pieces, from sweaters to pants, dresses to
scarves. This cool laidback trend is perfect for
falls chilly weather.
b
ring out your inner lumberjack in
this fall classic. Fall 2014 forecasts
that plaid-on-plaid is taboo no more.
Mix plaid of different colours and differ-
ent sizes to spice up your outft. What
would you rather be todaya cowgirl or a
schoolgirl?
by dwight balutan
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Plaid for Mercy
by Dwight balutan
n
ext fall, lips become old news.
Its all about the eyes for Fall
2014. Whether the use of bold
colours, graphic shapes, exaggerated lash-
es, eyebrow revamping, thick eyeliners, or
sparkling lids, beauty is in the eyeliter-
ally. They say, the eyes are the windows
to the soul; show how glamorous you are
with this fall trend.
b
e the centre of attention with mid-
dle-parted locks a la Jan Brady. In
a tight pony-tail in Balmain, Prada
and Valentino, freshly tousled in Topshop
Unique and Stella McCartney, or with a
slight ripple in Dolce & Gabbanahair-
splitting is all the rage for fall.
Eye Dare you
Parting Waves
by dwight balutan
by dwight balutan
CHRISTIAN DIOR RODARTE
R
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LANVIN GIVENCHY
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u
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BALMAIN PRADA
DOLCE & GABBANA
TOPSHOP UNIQUE VALENTINO
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t
he sweatshirt takes a luxurious turn
for Fall 2014. It has become a staple
piece for every collection in differ-
ent interpretationsfabric types, colours,
silhouettes. Theyre also great for layering
on those chilly autumn days; every man
should have a luxe sweatshirt in their
closet.
Dont Sweat It
by dwight balutan
t
he bomber jackets of fall 2014 runways
will blow your minds. The bomber was
portrayed in various waysknit, embroi-
dery, silhouettes, linings. This jacket screams
cool, laidback and nonchalantly fashionable.
This versatile outerwear piece can spice up a
casual look or accent an ensemble for dressier
occasions.
m
enswear for fall 2014 follows suit
to its female counterpart. Fur
becomes a fundamental part of
mens outerwearwhether it be a big burly
one or a shy amount peaking through from a
jackets lining. With the success of shows like
Game of Thrones, it was only a matter of time
until men were to dress like medieval kings
and vikings.
t
he prints trend of the
spring transfers into
the fall season. From
polkadots to foralsfall
2014 embraces patterns of all
types and colours. Mix-and-
match or matchy-matchy,
one things for sure, you will
always be correct.
Youre the Bomb
Fur Ever Young
Patternity Test
by Dwight balutan
by Dwight balutan
by Dwight balutan
C
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G
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D
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&

G
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H
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K
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3
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P
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1

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l
ike its cultural diversity, Torontos
street fashion scene screams variety.
But as the colder season approach-
es, cozy and layered looks prevail the streets.
Coats, jackets, hats and scarves become a
fundamental part of any ensemble. Despite
being prone to uniformity, Torontonians are
still able to show off their own individual-
ity and personalities through their clothes,
while fghting off the chilly weather.
street scene
in the streets of
toronto
Photography by ADAMO DE PAX by DWIGHT BALUTAN

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