2013

HaLi



[HALI CASH N CARRY BUSINESS PLAN]
The purpose of this business plan is to develop a blueprint of the company's vision
and strategy and then use this plan to as a guide to develop and grow the business.
This business plan will also be used to align the various elements of the company to
create a coherent system of sustainable customer satisfaction and profitability.
Contents
Introduction ............................................................................................................................................ 1
1.0 Executive Summary ..................................................................................................................... 1
1.1 Objectives................................................................................................................................ 2
1.2 Mission .................................................................................................................................... 2
1.3 Keys to Success ....................................................................................................................... 2
1.4 Company ownership ............................................................................................................... 3
1.5 Company Locations and Facilities ........................................................................................... 3
2.0 Start-up costs and funding .......................................................................................................... 3
2.1 Start-up expenses ......................................................................................................................... 3
2.2 Start-up funding ............................................................................................................................ 4
3.0 Products and Services ................................................................................................................. 5
4.0 Market ......................................................................................................................................... 5
5.0 Strategy ....................................................................................................................................... 5
6.0 Management ............................................................................................................................... 5
7.0 Financials ..................................................................................................................................... 6


Introduction

The purpose of this business plan is to develop a blueprint of the company's vision and
strategy and then use this plan to as a guide to develop and grow the business. This
business plan will also be used to align the various elements of the company to create a
coherent system of sustainable customer satisfaction and profitability.
1.0 Executive Summary

The HaLi cash n carry, which is to be located in Halifax West Yorkshire of England is a new
business. We will offer a great selection of Asian Grocery, Dry Goods, Halal Meat, Poultry
and Fish and house hold itemsin an ideal trading location in Halifax. HaLi will have a wide
ranging customer base from the general public and restaurant owners as well as some
wholesale trade.
The UK retail market is very fragmented and competitive, with a substantial number of
independent specialty food retailers. There are approximately 400 retail food stores in the
Halifax (source: Local Data Company).
Halifax is a minster town, within the Metropolitan Borough of Calderdale in West Yorkshire,
England. It has an urban area population of 82,056 in the 2011 Census. It is well known as a
centre of England's woollen manufacture from the 15th century onward, originally dealing
through the Halifax Piece Hall.
As of 2011, Calderdale had a population of 192,405, of which 82,500 live in the Halifax urban
area. The main ethnic group in Halifax is White (87%), followed by Pakistani (10%). Over 90%
of people aged 1674 were employed, mostly full-time. 64% of residents had qualifications.
Halifax is home to a large South Asian community mainly of British Pakistanis from the
Kashmir region.
HaLiwill focus on Asian community in early stage.We will concentrate our marketing
efforts on Asian community, general public and restaurant owners as well as some
wholesale trade.
The financing ( 10,000 capital contribution from owner and 50,000 from joint venture)will
allow HaLi to successfully open and expand. The initial capital investment will allow
HaLi to provide its customers with a value-driven retail food items.
1.1 Objectives

To establish a presence as a successful local Retail food store
To make HaLi a destination spot for retailcash and carry food store.
To attract a minimum of 100 regular customers per day, in the first year of
operations;
To offer our customers excellent products at a reasonable price, and provide
outstanding customer experience.
To generate positive cash flow from operations, and at least 10 per cent net profits
to sales in the first year.

1.2 Mission

Our main goal is to be one of the most successful cash and carryin Halifax UK. Our main
focus will be providing high-quality food items at a great value. We are committed to
providing quality food and house hold items and value that our customers expect.

1.3 Keys to Success

Our keys to success are:
Excellent product and service that will build and maintain customer loyalty
A business location that will assure high visibility and a high flow of customers
Our commitment to continuous improvement and total quality services
Fresh items and wide range of items that will differentiate us from the rest of the
competition
Control costs at all times, in all areas and implement a conservative approach to
growth policy

1.4 Company ownership

HaLi Cash n Carry will be a privately held owned by MrNaeem Akhtar.

Company Locations and Facilities

The company's location is very favourable, providing high visibility, high traffic, and a high
flow of customers (travellers) wishing to stop at our shop, its also beingconvinced location
for local residents to shop. Accordingly, the rent that was accounted for in this plan is higher
than in other areas of Halifax.
The cash and carry is also conveniently located, opposite to main road. Other advantages of
the chosen location include: Excellent central location with easy access to major
destinations, freeways and other transportation means, its also have a High flow of
pedestrians.

2.0 Start-up costs and funding
After spending several months searching for a convenient location, the owner decided to
lease a commercial space in Halifax. The start-up capital will be used for legal expenses,
shop decoration and setting, , insurance, rent, promotion, business sign, and inventory on
hand at start-up, as detailed below in table:
2.1 Start-up expenses

The following table summarizes the level of funding needed to proceed with our business
development plan. It outlines the start-up requirements as well as the assets the business
will require for start-up.

Start-up Expenses

Legal 5000
inventory 10000
equipment 7000
Other expensed equipment 3000
Insurance 5000
Rent 1000
Permits expenses 2000
Promotion expenses 500
Franchise fee 3000
Total Start-up Expenses 36,500

Start-up Assets

Cash Required 23,500
Other Current Assets 0
Long-term Assets 0
Total Assets 23,500
Total Requirements 60,000

2.2 Start-up funding

We have estimated total start-up costs of 36,500. The numbers in the start-up and the
start-up funding tables are meant to reflect these estimates. The company capital will be
60,000.

Start-up Expenses to Fund 36,500
Start-up Assets to Fund 23,500
Total Funding Required 60,000

ASSETS
Non-cash Assets from Start-up 0
Cash Requirements from Start-up 23,500
Additional Cash Raised 0
Cash Balance on Starting Date 23,500
Total Assets 23,500

LIABILITIES AND CAPITAL
Liabilities
Current Borrowing 0
Long-term Liabilities 0
Accounts Payable (Outstanding Bills) 0
Other Current Liabilities (interest-free) 0
Total Liabilities 0
Capital
Planned Investment
owner 10,000
Joint venture 50.000
Additional Investment Requirement 0
Total Planned Investment 60,000
Loss at Start-up (Start-up Expenses) (36,500)
Total Capital 23,500
Total Capital and Liabilities 23,500
Total Funding 60,000

3.0 Products and Services
HaLi cash and carry will offer a great selection of Asian Grocery, Dry Goods, Halal Meat,
Poultry and Fish and house hold items.
4.0 Market
The Halifax has experienced explosive growth over the past five years. Local businesses are
slowly catching up with this new opportunity. We are opening a new cash n carry that will
focus on the whole halifaxand surrounding areas. Halifax is a minster town, within the
Metropolitan Borough of Calderdale in West Yorkshire, England. It has an urban area
population of 82,056 in the 2011 Census. It is well known as a centre of England's woollen
manufacture from the 15th century onward, originally dealing through the Halifax Piece
Hall.
As of 2011, Calderdale had a population of 192,405, of which 82,500 live in the Halifax urban
area. The main ethnic group in Halifax is White (87%), followed by Pakistani (10%). Over 90%
of people aged 1674 were employed, mostly full-time. 64% of residents had qualifications.
Halifax is home to a large South Asian community mainly of British Pakistanis from the
Kashmir region.
There are about one hundred businesses close to our location. Most of these residents are
families of three or more. The average income for the area is 35k.
5.0 Strategy
Our strategy is based on delivering a strong customer value proposition in a niche market.
We are looking to offer the halifax and its surrounding areas a new choice in food and house
hold items.
We are building our marketing infrastructure so that we can eventually reach more
customers with the same products offering. We focus on satisfying the needs of low-to
middle class residents and companies located inside or outside the Halifax city.
6.0 Management
HaLi cash and carry will have the following staff:
Managing Director (Mr Naeem Akhtar)
One full time staff member
Two part time staff members
Mr Naeem Akhtar has 6 years of experience in cash and carry business.
7.0 Financials

According to our conservative estimates, HaLi cash and carry is expected to maintain a
healthy financial position over the next three years. Our company is expected to break even
in the third month of operations.
We also expect to be profitable in the first year of operations, with profits increasing over
the next three years, as we establish and increase our customer base.
Our main concern will be to have sufficient cash on hand to meet our payment obligations
and be prepared for unexpected needs of cash. Our conservative projections indicate that
our business is able to generate positive cash flows and sufficient cash reserves.
The company's profitability, as measured by its profitability ratios, is excellent, and will
gradually increase over the next three years.


-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
1 2 3 4 5 6 7 8 9 10 11 12
Monthly Growth Forecast(First Year)




-
20,000
40,000
60,000
80,000
100,000
120,000
year1
year2
year3
Net Profit yearly