31%

14%
23%
11%
11%
10%
Bharti
Reliance
Vodaf one
Idea
BSNL
Aircel
SYNOPSIS
TITLE : CORPORATE WAR IN TELECOM SECTOR
VODAFONE AND AIRTEL
FACULTY : MR. NITIN GARG
INTRODUCTION
The Indian Teleco!nica"ion# ne"$o%& $i"h '() illion connec"ion# i# "he "hi%d la%*e#" in "he $o%ld
and "he #econd la%*e#" aon* "he ee%*in* econoie# o+ A#ia. Toda,- i" i# "he +a#"e#" *%o$in* a%&e"
in "he $o%ld. The "eleco!nica"ion #ec"o% con"in!ed "o %e*i#"e% #i*ni+ican" #!cce## d!%in* "he ,ea%
and ha# ee%*ed a# one o+ "he &e, #ec"o%# %e#.on#i/le +o% India0# %e#!%*en" India0# econoic *%o$"h.
Teleco #ec"o% acco!n"# +o% 1 .e%cen" o+ India0# GDP. Li&el, "o do!/le in '2 ) ,ea%#
Teleco #e%3ice# con"%i/!"e )( .e%cen" "o India0# "o"al #e%3ice "a4 %e3en!e
The Indian "eleco #ec"o% *i3e# di%ec" e.lo,en" "o o%e "han 5-((-((( .eo.le- co.a%ed "o
a/o!" 6-((-((( .eo.le in China
No" 7!#" "he ena/le% o+ #o+"$a%e- 8PO and ITeS co.anie#- i" i# al#o "he li+eline o+ a +a#"
*%o$in* E2coe%ce #.ace
S"a"e2o+2"he2a%" "eleco in+%a#"%!c"!%e ha# led "o "he %i#e o+ ci"ie# li&e M,#o%e-
Man*alo%e- 9ai.!%- Aheda/ad- :ochi on "he #o+"$a%e #e%3ice# a.
Thi# ha# hel.ed #.%ead "he /ene+i"# o+ a /ooin* Indian econo, "o /e,ond e"%o# and la%*e
ci"ie#- and $eal"h c%ea"ion i# ha..enin* in "ie%2' ci"ie#
C!%%en" a%&e" Sha%e o+ Mo/ile Co.anie# in India:
Synopsis of the dissertation by Amrit Mishra AIBS 2009-11 1
No. O+ #!/#%ci/e%# o+ Ai%"el a%e : 5;1 illion <A!* 1(= $i"h a%&e" #ha%e o+ )1>
No. O+ S!/#c%i/e%# o+ Voda+one a%e: 551 illion $i"h a%&e" #ha%e o+ '5>
Teleco co.anie# a%e en"e%in* a co%.o%a"e $a%# +o% ac?!i%in* c!#"oe%# o+ o"he% co.anie# and a%e
al#o la,in* #"%e## on aini"in* "hei% o$n c!#"oe%#. The, a%e doin* e3e%, /i" "o a&e c!#"oe%# lo,al
"o "hei% /%and. Voda+one and Ai%"el a%e "he "$o co.e"i"io%# $ho a%e "%,in* 3e%, ha%d and doin* e3e%,
.o##i/le "hin* "o /e co.e"i"i3e and ac?!i%e "he a7o% #ha%e o+ "he a%&e".
Recen" #"%a"e*ie# !#ed /, Voda+one @ Ai%"el +o% co.e"in* a*ain#" each o"he% a%e:
A!*e #!cce## o+ BOOBOO- enhancin* "he /%and %ecall 3al!e2 The a%&e" #ha%e %o#e /, 1C>
8illin* on 1.a#ie .e% #econd2 /o"h +ollo$ed "he #"%a"e*, #o a# "o /e co.e"i"i3e
Ai%"el e.ha#i# on %ela"ion#hi. D #ai+ and :a%eena add.
Chan*e o+ co%.o%a"e Ia*e /, Ai%"el on 1;
"h
No3 '(1(
Co.e"in* +o% "he %ecen" a!c"ion o+ )G S.ec"%!
Val!e addi"ion #e%3ice#
OBJECTIVE:
O/7ec"i3e o+ "he di##e%"a"ion i# "o +ind o!" 3a%io!# #"%a"e*ie# !#ed /, "he#e# "o co.anie# "o $a%d o++
"he co.e"i"ion and ac?!i%e o%e and o%e #!/#c%i/e%#.
Al#o "he o/7ec"i3e o+ "hi# di##e%"a"ion i# "o +ind o!" $hich a%e "he a7o% #"%a"e*ie# $hich a%e leadin* "o
#!cce## +o% "he#e co.anie# and ho$ a%e "he#e "$o co.anie# co.in* $i"h each o"he% and o"he%
co.e"i"o%# in "e%# o+ de3lo.in* #"%a"e*ie# and *i3in* 3al!e "o "he #!/#c%i/e%#
The "hi%d a#.ec" o+ "he di##e%"aion $o!ld /e "o +ind o!" "o $hich 3al!e# a%e #!/#c%i/e%# a""%ac"ed and
$ha" i# "he in+l!ence o+ a%&e"in* #"%a"e*ie# !#ed /, "he#e co%.o%a"e# on "he #!/#c%i/e%# and .o"en"ial
#!/#c%i/e%#.
Al#o- "he di##e%"a"ion $o!ld +ind o!" ho$ "he#e co.anie# %eac" "o %ecen" .%o3i#ion o+ Go3e%nen" o+
India $he%e/, #!/#c%i/e%# can chan*e "hie% #e%3ice .%o3ide% $i"ho!" chan*in* "hei% no#.
MATERIALS AND METHODS
Study Design :
E4.lo%a"o%, %e#ea%ch $o!ld /e !#ed +o% "he %e#ea%ch .!%.o#e
Setting:
Medi! o+ In"e%ne" $o!ld /e !#ed "o +ind o!" "he e++ec" o+ #"%a"e*ie# and co%.o%a"e $a%+a%e- NCR
Re*ion $o!ld /e #elec"ed +o% doin* #!%3e%, o+ c!#"oe%0# %eac"ion
Synopsis of the dissertation by Amrit Mishra AIBS 2009-11 '
Duration Of Study:
Re#ea%ch $o!ld /e cond!c"ed in a .e%iod o+ 6 $ee&#
Sa!"e Si#e:
5 #a.le# o+ #iEe C( $o!ld /e "a&en +%o Noida- G!%*aon- Delhi and GhaEia/ad %e#.ec"i3el,
Sa!"ing Te$%ni&ue:
Con3eniece 8a#ed #a.lin* $o!ld /e !#ed +o% "he #a.lin* .!%.o#e
DATA COLLECTION
'riary Data:
S!%3e, $o!ld /e done /, .%e.a%in* ?!e#""ionai%e#
Se$ondary Resear$%:
Medi! o+ in"e%ne" $o!ld /e in3ol3ed +o% "he .!%.o#e-
Va%io!# 7o!%nal# li&e A8R- 8!#ine## "oda, $o!ld /e %e++e%ed
Ne$# Pa.e%# $o!ld /e %e+e%%ed +o% "he la"e#" ne$# a/o!" "he co.anie#
S"a"i#"ic# +%o Go3e%nen" o+ India $e/#i"e and "%ai $o!ld /e %e+e%%ed
DATA ANAL(SIS
MS EFL and SPSS $o!ld /e !#ed +o% "a/!la"in* and in"e%.%e"in* da"a
The%e/, A,.o"he#i# $o!ld /e #e"!. and " e"hod $o!ld /e !#ed +o% anal,#in* "he da"a
SCO'E O) THE ST*D(
The #"!d, $o!ld anal,#e "he co.le"e co%.o%a"e #"%a"e*ie# o+ "he "$o co.anie# and $o!ld +ind o!"
ho$ "he "$o co.anie# %eac" "o each o"he%0# #"%a"ei*e# and "he%i i.ac" on "he. No o+ c!#"oe% /a#e.
Synopsis of the dissertation by Amrit Mishra AIBS 2009-11 )