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III


research process

()
CDROM Internet

()

Tyson Jung

20136
IV

www.wunan.com.tw (02)27055066

III

Unit 1-1

004

Unit 1-2

006

Unit 1-3

008

Unit 1-4

010

Unit 1-5

012

Unit 1-6

014

Unit 1-7

016

Unit 1-8

018

Unit 2-1

022

Unit 2-2

024

Unit 2-3

026

Unit 2-4

028

Unit 2-5

030

Unit 2-6

032

Unit 2-7

6W

034

Unit 2-8

6W

036

Unit 2-9

038

Unit 2-10

040

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Unit 3-1

044

Unit 3-2

046

Unit 3-3

048

Unit 3-4

050

Unit 3-5

052

Unit 4-1

058

Unit 4-2

060

Unit 4-3

062

Unit 4-4

064

Unit 4-5

066

Unit 4-6

068

Unit 4-7

070

Unit 4-8

072

VI

Unit 5-1

076

Unit 5-2

078

Unit 5-3

080

Unit 5-4

082

Unit 5-5

084

Unit 5-6

086

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Unit 5-7

088

Unit 6-1

092

Unit 6-2

094

Unit 6-3

096

Unit 6-4

098

Unit 6-5

100

Unit 6-6

102

Unit 6-7

104

Unit 6-8

106

Unit 6-9

108

Unit 6-10

110

Unit 6-11

112

Unit 6-12

114

Unit 7-1

120

Unit 7-2

122

Unit 7-3

124

Unit 7-4

126

7-1

128

Unit 8-1

132

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VII


Unit 8-2

134

Unit 8-3

136

Unit 8-4

138

Unit 8-5

140

Unit 8-6

142

Unit 9-1

146

Unit 9-2

148

Unit 9-3

150

Unit 9-4

152

Unit 9-5

154

9-1

156

VIII

10

Unit 10-1

162

Unit 10-2

164

Unit 10-3

166

Unit 10-4

168

Unit 10-5

170

Unit 10-6

172

11

Unit 11-1

178

Unit 11-2

180

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Unit 11-3

182

Unit 11-4

184

Unit 11-5

186

Unit 11-6

188

12

Unit 12-1

192

Unit 12-2

194

Unit 12-3

196

Unit 12-4

198

Unit 12-5

200

Unit 12-6

202

Unit 12-7

204

Unit 12-8

206

Unit 12-9

208

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IX

1
2
3

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Unit 1-1
Unit 1-2
Unit 1-3
Unit 1-4
Unit 1-5
Unit 1-6
Unit 1-7
Unit 1-8

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1-1

Unit

business research

research

Kerlinger, 1986 scientific

research
hypotheses

()quantitative research

qualitative research
004

()basic researchpure
research

applied research

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4
1.

2.

3.
4.

005

Robert K.Yin
200129

value
free

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1-2

Unit

( )

()

()X
Y
XY

()

006

investigative reporting
clinical research

()

()conceptual framework

()

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1.

exploratory study

3.

descriptive study

causal study

2.

4
1. reporting
2. description

3. explanation
4. prediction

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007

1-3

Unit

()ontology
Unit 1-4

()epistemology

008

()methodology

()method

( ) paradigm

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-ism

1.

positivism

2.

analtical
qualitative methodconstruct

interpretivism

3
1.

2.
Lindblom,1959The Science of Muddling Through

incremental
comparisons of successive limitations

satisficing solutionsoptimal solutions

3.
March and Olsen

organized
anarchy

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009

1-4

Unit

research methods

business research methods

010

()

()

()

()

()

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1.

2.
effectiveness
efficiency

3.

5
1.

data mining

2.
3.

4.
5.

1.idols of the tribe

2.idols of the cave

3.idols of the market

4.idols of the theater

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011

1-5

Unit

knowledgeuntested opinion
highly systematic styles of thinking

()untested opinion

()self-evident truth

()authorities

012

( ) case studies literary style of


thought

()scientific methods

self-correcting process

()mathematical model
postulational style of thought

research paradigm
reactivity error

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idealisticinterpretational
idealismempiricism

empiricists
inductivedeductive
rationalism

existentialism
informal process

013

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1-6

Unit

vs.

deductive reasoning

inductive reasoning

vs.

( ) deduction

014

false
argument form

( ) induction empirical generalizations

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John Dewey
double movement of reflective
thought

plausible

015

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1-7

Unit

Henry Mintzberg, 1983


organizational design
the operation core
the strategic apexthe

middle linethe
tech-nostructure
the support staff

Burns and Stalker, 196120

organic

mechanic
016

Lawrence and Lorsch, 1967

uncertainty

differentiationintegration

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1.
2.
3.
4.
5.

1.
2.
3.

017

integrative department
individual integratordirect
management contact
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1-8

Unit

018

()
quality research

()

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4
1.
2.

3.
4.

1.

2.

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019

Unit 2-1
Unit 2-2
Unit 2-3
Unit 2-4
Unit 2-5
Unit 2-6
Unit 2-7 6W
Unit 2-8 6W
Unit 2-9
Unit 2-10

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. .
07
.
,
2014.
., 2008.08
.
ISBN 978-957-11-7625-3
ISBN 978-957-11-5229-5 ()
1. 2.
1.2.3.
494.031
103008164
489.67
97009174

1MCH
1H87

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