HTC eyes 15% share of Indias smartphone mar

ket
Buoyed by strong growth in sales in the country, Taiwanese handset maker
HTC Corp. on Saturday said it aims to capture 15% share o the multi!billion
dollar "ndian smartphone market. The company on Saturday launched two n
ew handsets#$esire %1% and HTC &ne '(#priced at )s.1%,*++ and )s.,-,*
*+, respecti.ely. /"ndia ranks among the top two countries in South 0sia or
us. 1rowthwise, sales .olumes ha.e tripled both month!on!month and year!o
n!year. The opportunities here are phenomenal. "ndia is one o the countries
where products are launched earlier than others,2 HTC South 0sia president
3ack 4ang said. He added that the company is ocused on bringing new mode
ls at inno.ati.e price points. /5arious industry reports suggest that we ha.e
a -!%% market share. " would want to grow this to 15%,2 HTC country head "
ndia 6aisal Siddi7ui said.He, howe.er, declined to comment on the timeline.
/8e ha.e increased our sales points as well as ser.ice centres. 8e are seein
g some gains. 8e are strong in the mid!range 9)s.1+,+++!)s.,+,+++: smartp
hone segment,2 he said. 0sked i the company would launch a smartphone in
the sub )s.%,+++ category, 4ang said, /&ur $esire ;1+ 9priced about about )
s.(,<++: is probably the lowest we will go.2 The dual S"= 9nano: HTC &ne 9'
(: sports a >.e!inch screen and is powered by ;.5 1H? 7uad!core processor
and 0ndroid @itkat &S. "t has ;1B )0=, 1%1B storage 9eApandable up to 1;
( 1B:, 1,=B rear camera, 5=B ront camera and ;,%++ m0h battery. The HT
C $esire %1% is a dual S"= de.ice, powered by 1.- 1H? octacore processor. "
t eatures a >.e!inch screen, 11B )0=, -1B internal memory 9eApandable u
pto ,;1B:, (=B rear and ; =B ront camera as well as a ;,+++ m0h battery.
The "ndian smartphone market is witnessing strong competition between loc
al and international players, all .ying to grab a share o the multi!billion doll
ar market. 0ccording "nternational $ata Corporation 9"$C9, smartphone sale
s in "ndia grew almost three!old to o.er -- million in ;+1,, buoyed by aCord
able de.ices made by local >rms such as =icromaA and @arbonn. "n the >rst
7uarter o ;+1-, 1<.5* million smartphones were shipped into "ndia as comp
ared to %.1- million in the same period o ;+1,. Samsung was the market lea
der in the category with ,5% market share in D1, ollowed by =icromaA 915
%:, @arbonn 91+%:, E050 9%%: and Fokia 9-%. 0Cordable smartphones, esp
ecially those priced in the sub!)s.;++ category 9)s 1;,+++:, are doing well in
the "ndian market httpsGHHtwitter.comH4ICEB&&@ : plurk9 httpGHHww
w.plurk.comHsearchkeywords : linkedincn.linkedin.comHpubH!
H<-H1+aHb*+H'dit :5k 9httpGHH.k.comHchinateach :reddit9 httpGHHwww.r
eddit.comHuserHeAtensions;1H :weibo 9httpGHHweibo.comHsearchkeyw
ords :twitterJyAclbook